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Social Media Marketing in 2018

Snapchat ?Marketing ?Success Virtually all social media sites out there have users communicating with text or chat…sure, some social media sites are starting to adopt video and there is some image sharing, but at the core, comments are left and messages are sent. That is NOT the case with Snapchat. Communication is all done through images and videos with the occasional small caption. This is how the younger generation likes to communicate… Short and sweet. Snapchat is one of the most unusual social networks to make it big online. You wouldn’t have thought that such a simple concept, handled arguably quite poorly to begin with, would become the huge behemoth it has today. And yet it has – and right now it’s flying higher than ever thanks to its 2.0 update. Snapchat’s story is surprising enough on face value but when you learn some of the more surprising twists and turns, the plot only thickens. Read on and let’s take a closer look at some of the things you probably didn’t know about Snapchat… ?Snapchat is Highly Personal If you’ve had your ear to the ground, then you may have heard the buzz about live streaming. Live streaming services are quickly becoming incredibly popular thanks to their ability to allow direct and live communication between a brand and its followers. But in fact, Snapchat has been providing something very similar for a long time. Snapchat allows you to update people about your trip to another country, it allows you to invite people to watch the public unveiling of your new product or service and it allows you to share a joke as you’re coming out the shower. This kind of personal communication has the power to create much more engagement, familiarity and trust. And if you look at the big names on Snapchat – like Arnold Schwarzenegger – then you’ll be able to easily see how it can be used to great effect. It Has Incredible Engagement Yes, Snapchat’s ‘instant’ nature gives it the potential to greatly increase engagement. And in reality, that’s exactly what it does. If ever you think you can’t make it big online, let Snapchat be an inspiring story to suggest otherwise. Snapchat is by no means some miracle feat of coding. Rather, this was actually a relatively poorly put together piece of code and would sap huge amounts of battery and CPU power when running in the background even! That’s not to say it’s a bad app – only that it’s all the more impressive it was able to do as well as it did. Facebook Tried to Buy Snapchat When it was enjoying its first major surge in popularity, Snapchat was offered a purchase bid from Facebook worth $3 billion. That’s a huge vote of confidence from the biggest social network on the planet… and Snapchat turned it down! ??Here’s Why You Need To Take A Close Look At Snapchat… ·Although often overlooked, Snapchat is one of the most powerful new social networks for driving traffic online…? ·Snapchatis all about socialization and a great way to interact with your brand? ·Snapchat was recently offered $3 Billion by Facebook… and they turned it down… this makes it clear that Snapchat is sure that it’s only getting bigger and better!? ·Engagement on Snapchat is MASSIVE, and growing… because all communication is focused on image and video sharing, your audience is very attentive and interested in anything you put in front of them…...Snapchat is adding 200 million new active users every single month!

An insightful guide to learning the Go programming languageAbout This Book·Insightful coverage of Go programming syntax, constructs, and idioms to help you understand Go code effectively·Push your Go skills, with topics such as, data types, channels, concurrency, object-oriented Go, testing, and network programming·Each chapter provides working code samples that are designed to help reader quickly understand respective topicWho This Book Is ForIf you have prior exposure to programming and are interested in learning the Go programming language, this book is designed for you. It will quickly run you through the basics of programming to let you exploit a number of features offered by Go programming language.What You Will Learn·Install and configure the Go development environment to quickly get started with your first program.·Use the basic elements of the language including source code structure, variables, constants, and control flow primitives to quickly get started with Go·Gain practical insight into the use of Go's type system including basic and composite types such as maps, slices, and structs.·Use interface types and techniques such as embedding to create idiomatic object-oriented programs in Go.·Develop effective functions that are encapsulated in well-organized package structures with support for error handling and panic recovery.·Implement goroutine, channels, and other concurrency primitives to write highly-concurrent and safe Go code·Write tested and benchmarked code using Go's built test tools·Access OS resources by calling C libraries and interact with program environment at runtimeIn DetailThe Go programming language has firmly established itself as a favorite for building complex and scalable system applications. Go offers a direct and practical approach to programming that let programmers write correct and predictable code using concurrency idioms and a full-featured standard library.This is a step-by-step, practical guide full of real world examples to help you get started with Go in no time at all. We start off by understanding the fundamentals of Go, followed by a detailed description of the Go data types, program structures and Maps. After this, you learn how to use Go concurrency idioms to avoid pitfalls and create programs that are exact in expected behavior. Next, you will be familiarized with the tools and libraries that are available in Go for writing and exercising tests, benchmarking, and code coverage.Finally, you will be able to utilize some of the most important features of GO such as, Network Programming and OS integration to build efficient applications. All the concepts are explained in a crisp and concise manner and by the end of this book; you would be able to create highly efficient programs that you can deploy over cloud.Style and approachThe book is written to serve as a reader-friendly step-by-step guide to learning the Go programming language. Each topic is sequentially introduced to build on previous materials covered. Every concept is introduced with easy-to-follow code examples that focus on maximizing the understanding of the topic at hand.

Get up and running with the Pentaho Data Integration tool using this hands-on, easy-to-read guide About This Book ? Manipulate your data by exploring, transforming, validating, and integrating it using Pentaho Data Integration 8 CE ? A comprehensive guide exploring the features of Pentaho Data Integration 8 CE ? Connect to any database engine, explore the databases, and perform all kind of operations on relational databases Who This Book Is For This book is a must-have for software developers, business intelligence analysts, IT students, or anyone involved or interested in developing ETL solutions. If you plan on using Pentaho Data Integration for doing any data manipulation task, this book will help you as well. This book is also a good starting point for data warehouse designers, architects, or anyone who is responsible for data warehouse projects and needs to load data into them. What You Will Learn ? Explore the features and capabilities of Pentaho Data Integration 8 Community Edition ? Install and get started with PDI ? Learn the ins and outs of Spoon, the graphical designer tool ? Learn to get data from all kind of data sources, such as plain files, Excel spreadsheets, databases, and XML files ? Use Pentaho Data Integration to perform CRUD (create, read, update, and delete) operations on relationaldatabases ? Populate a data mart with Pentaho Data Integration ? Use Pentaho Data Integration to organize files and folders, run daily processes, deal with errors, and more In Detail Pentaho Data Integration(PDI) is an intuitive and graphical environment packed with drag-and-drop design and powerful Extract-Tranform-Load (ETL) capabilities. This book shows and explains the new interactive features of Spoon, the revamped look and feel, and the newest features of the tool including transformations and jobs Executors and the invaluable Metadata Injection capability. We begin with the installation of PDI software and then move on to cover all the key PDI concepts. Each of the chapter introduces new features, enabling you to gradually get practicing with the tool. First, you will learn to do all kind of data manipulation and work with simple plain files. Then, the book teaches you how you can work with relational databases inside PDI. Moreover, you will be given a primer on data warehouse concepts and you will learn how to load data in a data warehouse. During the course of this book, you will be familiarized with its intuitive, graphical and drag-and-drop design environment. By the end of this book, you will learn everything you need to know in order to meet your data manipulation requirements. Besides, your will be given best practices and advises for designing and deploying your projects. Style and approach Step by step guide filled with practical, real world scenarios and examples.

Master Wireshark and discover how to analyze network packets and protocols effectively, along with engaging recipes to troubleshoot network problems About This Book ? Gain valuable insights into the network and application protocols, and the key fields in each protocol ? Use Wireshark’s powerful statistical tools to analyze your network and leverage its expert system to pinpoint network problems ? Master Wireshark and train it as your network sniffer Who This Book Is For This book is aimed at IT professionals who want to develop or enhance their packet analysis skills. A basic familiarity with common network and application services terms and technologies is assumed. What You Will Learn ? Discover how packet analysts view networks and the role of protocols at the packet level ? Capture and isolate all the right packets to perform a thorough analysis using Wireshark’s extensive capture and display filtering capabilities ? Decrypt encrypted wireless traffic ? Use Wireshark as a diagnostic tool and also for network security analysis to keep track of malware ? Find and resolve problems due to bandwidth, throughput, and packet loss ? Identify and locate faults in communication applications including HTTP, FTP, mail, and various other applications – Microsoft OS problems, databases, voice, and video over IP ? Identify and locate faults in detecting security failures and security breaches in the network In Detail This Learning Path starts off installing Wireshark, before gradually taking you through your first packet capture, identifying and filtering out just the packets of interest, and saving them to a new file for later analysis. You will then discover different ways to create and use capture and display filters. By halfway through the book, you'll be mastering Wireshark features, analyzing different layers of the network protocol, and looking for any anomalies.We then start Ethernet and LAN switching, through IP, and then move on to TCP/UDP with a focus on TCP performance problems. It also focuses on WLAN security. Then, we go through application behavior issues including HTTP, mail, DNS, and other common protocols. This book finishes with a look at network forensics and how to locate security problems that might harm the network.This course provides you with highly practical content explaining Metasploit from the following books: 1) Wireshark Essentials 2) Network Analysis Using Wireshark Cookbook 3) Mastering Wireshark Style and approach This step-by-step guide follows a practical approach, starting from the basic to the advanced aspects. Through a series of real-world examples, this learning path will focus on making it easy for you to become an expert at using Wireshark.

Leverage the power of Type* 2.0 using real-world examples About This Book ? Begin with the fundamentals of TypeScript and learn how to write better JavaScript code ? Build three amazing applications throughout the book ? Leverage the power of tools such as Angular 2 and NativeScript to build for the web as well as for mobile Who This Book Is For Web developers who would like to learn how to use TypeScript to build amazing applications will benefit from this book. What You Will Learn ? Design your first project in Visual Studio ? Learn about the different data types in TypeScript ? Create web applications in an object-oriented fashion using TypeScript ? Build a Trello application using TypeScript's complex features. ? Explore the tools available in a web application ecosystem to write unit test cases ? Deploy web applications to cloud and assign resources to the application In Detail The TypeScript language, compiler, and open source development toolset brings JavaScript development up to the enterprise level. It allows you to use ES5, ES6, and ES7 JavaScript language features today, including classes, interfaces, generics, modules, and more. Its simple typing syntax enables building large, robust applications using object-oriented techniques and industry-standard design principles. This book aims at teaching you how to get up and running with TypeScript development in the most practical way possible. Taking you through two exciting projects built from scratch, you will learn the basics of TypeScript, before progressing to functions, generics, promises, and callbacks. Then, you’ll get to implement object-oriented programming as well as optimize your applications with effective memory management. You’ll also learn to test and secure your applications, before deploying them. Starting with a basic SPA built using Angular, you will progress on to building, maybe, a Chat application or a cool application. You’ll also learn how to use NativeScript to build a cool mobile application. Each of these applications with be explained in detail, allowing you to grasp the concepts fast. By the end of this book, you will have not only built two amazing projects but you will also have the skills necessary to take your development to the next level. Style and approach Example-based approach to get you quickly started with Type*

Simplify real-time data processing by leveraging the power of Apache Kafka 1.0 About This Book ? Use Kafka 1.0 features such as Confluent platforms and Kafka streams to build efficient streaming data applications to handle and process your data ? Integrate Kafka with other Big Data tools such as Apache Hadoop, Apache Spark, and more ? Hands-on recipes to help you design, operate, maintain, and secure your Apache Kafka cluster with ease Who This Book Is For This book is for developers and Kafka administrators who are looking for quick, practical solutions to problems encountered while operating, managing or monitoring Apache Kafka. If you are a developer, some knowledge of Scala or Java will help, while for administrators, some working knowledge of Kafka will be useful. What You Will Learn ? Install and configure Apache Kafka 1.0 to get optimal performance ? Create and configure Kafka Producers and Consumers ? Operate your Kafka clusters efficiently by implementing the mirroring technique ? Work with the new Confluent platform and Kafka streams, and achieve high availability with Kafka ? Monitor Kafka using tools such as Graphite and Ganglia ? Integrate Kafka with third-party tools such as Elasticsearch, Logstash, Apache Hadoop, Apache Spark, and more In Detail Apache Kafka provides a unified, high-throughput, low-latency platform to handle real-time data feeds. This book will show you how to use Kafka efficiently, and contains practical solutions to the common problems that developers and administrators usually face while working with it. This practical guide contains easy-to-follow recipes to help you set up, configure, and use Apache Kafka in the best possible manner. You will use Apache Kafka Consumers and Producers to build effective real-time streaming applications. The book covers the recently released Kafka version 1.0, the Confluent Platform and Kafka Streams. The programming aspect covered in the book will teach you how to perform important tasks such as message validation, enrichment and composition.Recipes focusing on optimizing the performance of your Kafka cluster, and integrate Kafka with a variety of third-party tools such as Apache Hadoop, Apache Spark, and Elasticsearch will help ease your day to day collaboration with Kafka greatly. Finally, we cover tasks related to monitoring and securing your Apache Kafka cluster using tools such as Ganglia and Graphite. If you're looking to become the go-to person in your organization when it comes to working with Apache Kafka, this book is the only resource you need to have. Style and approach Following a cookbook recipe-based approach, we’ll teach you how to solve everyday difficulties and struggles you encounter using Kafka through hands-on examples.