Which is more dangerous, a gun or a swimming poolWhat do schoolteachers and sumo wrestlers have in commonHow much do parents really matterThese may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life—from cheating and crime to parenting and sports—and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives—how people get what they want or need, especially when other people want or need the same thing.

Your one-stop guide to finding a job, navigating the corporate ladder, and leaving when the time is rightDid you know that: 60% of hiring managers will offer a higher salary if asked14% of workers have used happy hour to get ahead66% of businesses monitor Internet use77% of workers feel burnout on the jobFrom the experts at CareerBuilder.com, America's largest online job site, comes a complete handbook for career domination. Whether it's answering the questions the interviewers are really asking, making the most of your performance reviews, or quitting with great references and without burning bridges, Career Building explains it all. This book offers everything from job hunting basics to hiring manager secrets, office survival advice to career change suggestions, workplace statistics to sample resignation letters, and more. Whether you're looking for your first job or your fortieth, or you're just eager to move up the ranks at your current company, this is the one and only guide you need to create the career you've always wanted.

The housing market, like any other investment, has always had its ups and downs. But ever since it started its upswing at the beginning of this decade, the ride has become more thrilling and more dangerous. One day, home values are skyrocketing and cheap money is up for grabs; the next day, houses linger on the market and interest rates rise alarmingly high. Home buyers and sellers are beginning to recognize that however the market moves where they live, they must be prepared to make smart housing decisions.Written by veteran real estate reporter June Fletcher, House Poor teaches you everything you need to know to weather the ups and downs of the housing market, including: How to tell whether your hometown is likely to boom or bust When to take equity out of your house How to buy as a first-time home owner or as an investor during turbulent times How to protect your home investment When and how to sell your home Today's volatile housing market could make you house poor.This book will keep you house proud.

This expert, one-of-a-kind handbook shows you how to ensure that your inheritance instructions will be carried out the way you want them to be; protect your children's inheritance from creditors, ex-spouses, addictions, tax troubles, mismanagement, squandering, and other risks of loss; prevent family conflict that can arise when parents die and children divide the family money leave more money to your children and grandchildren, and less to the IRS; avoid creating inheritance problems in your family with cautionary tales of inheritance planning gone bad; understand why you still have to deal with estate tax issues even if your net worth falls below the new death-tax-exemption.

Best-selling author Andy Kessler ties up the loose ends from his provocative book, Running Money, with this history of breakthrough technology and the markets that funded them.Expanding on themes first raised in his tour de force, Running Money, Andy Kessler unpacks the entire history of Silicon Valley and Wall Street, from the Industrial Revolution to computers, communications, money, gold and stock markets. These stories cut (by an unscrupulous editor) from the original manu* were intended as a primer on the ways in which new technologies develop from unprofitable curiosities to essential investments. Indeed, How We Got Here is the book Kessler wishes someone had handed him on his first day as a freshman engineering student at Cornell or on the day he started on Wall Street. This book connects the dots through history to how we got to where we are today.

Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it. Meet Lou Holtz, the motivational miracle worker who revitalized the Notre Dame football program by leading the legendary Fighting Irish to nine bowl games and a national championship. During his twenty-seven years as a head football coach, Holtz garnered a 216-95-7 career record. Each new assignment brought a different team with different players, but, invariably, the same result--success. How did he do itBy designing a game plan for his players that minimized obstacles while maximizing opportunities. Now he wants to pass his game plan on to you. In Winning Every Day, you'll discover ten strategies that will drive you to the top of your professional and personal life. Coach Holtz will reveal how you can acquire the focus and commitment it takes to be a champion. It won't be easy; it takes sacrifice to be the best. But now you'll have a proven winner alongside you in the trenches. Winning Every Day demonstrates how you can elevate your performance while raising the standards of everyone around you. Follow Coach's strategies and winning becomes habitual. You will learn to welcome sacrifice as you dedicate yourself to excellence. He will show you how to clearly define your short-term and long-term goals, to develop an unwavering sense of purpose without compromising flexibility. Through it all, Coach Holtz will help you discover the courage you need to live a life of unremitting triumph. You couldn't have a better guide. He will provide you with the strategies he has shared with Fortune 500 companies, groups, and organizations. Voted the top motivational speaker two years running by a survey of speakers' bureaus, Coach is going to present you with all the Xs and Os, the basics of his game plan for success in life and business.

What's the hard truthSoft skills get little respect but will make or break your career. Master your soft skills and really get ahead at work! Fortune 500 coach Peggy Klaus encounters individuals every day who excel at their jobs but aren't getting where they want to go. It's rarely a shortfall in technical expertise that limits their careers, but rather a shortcoming in their social, communication, and self-management behaviors. In The Hard Truth About Soft Skills Klaus delivers practical tools and techniques for mastering soft skills across the career spectrum. She shows how to: manage your workload handle the critics develop and promote your personal brand navigate office politics lead the troops and much more! Klaus reveals why soft skills are often ignored, while bringing their importance to life in her trademark style straightforward, humorous, and motivating. Perfect for readers at all professional stages from those who are just starting out to seasoned executives this book is essential reading for anyone who wants to take his or her career to the next level.

When it comes to money, are you controlled by fearDo you live in financial chaos?Do you underestimate your worthAre you ready to go to the next level, but can't seem to get thereIf the answer is yes to these questions, you may be an underearner. Underearners are self-saboteurs who never live up to their earnings potential, says Barbara Stanny, a financial educator, motivational speaker, former journalist, and career counselor. Underearners tend to live paycheck to paycheck. They rarely balance their checkbooks and are often in debt. Ironically, many work incredibly hard. Yet they are ashamed to admit that money matters to them. They all have a high tolerance for low pay. The good news is that underearning is often self-imposed. By focusing on overcoming underearning, you will not only earn what you deserve, but you can live up to your full potential. With techniques and exercises that have helped thousands of people who have participated in her Overcoming Underearningworkshops, Stanny teaches you five essential steps to financial independence. Once you understand these steps, you will be confident asking for a raise, increasing your prices, or getting a better job. "Now I'm making more than my friends, all because I had the guts to dream and ask for more," says one Stanny fan. First, Tell the Truth: be honest about your financial situation and figure out your attitudes toward money. Second, Make a Decision: decide that you want to make more money. Third, Stretch: take action, face your fears, and be willing to be uncomfortable. Fourth, Create Community by finding supporters and asking for help. Fifth, Respect and Appreciate Money: learn to save and invest. Overcoming Underearning is filled with inspiring, real-life stories of underearners who turned their lives around. Stanny brings a message of empowerment and hope to all those who chronically undervalue themselves. "I'm making more, working less, feeling healthier, have more energy, and I'm so much happier," concludes another Stanny believer.

In this age of digital communication, getting the right message across clearly is crucial to success. Communicating Effectively, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Build relationships through effective communication Get more done via e-mail Draft pitch perfect letters, memos, and reports Conduct productive conference calls Deliver hard-hitting presentations The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.

Every year, about 25,000 new products are introduced in the United States. Most of these products fail-at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these "e;early adopters"e; comprising only 20 percent of the consumer population.Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. The authors identify two competing definitions of resistance: In marketing, resistance denotes a reluctance to adopt a worthy new product, or one that offers a clear benefit and carries little or no risk. In the field of organizational behavior, employees are defined as resistant if they are unwilling to implement changes regardless of the reasons behind their reluctance. Seeking to clarify the act of rejecting a new product from the reasons-rational or not-consumers may have for doing so, Oreg and Goldenberg propose a more coherent definition of resistance less encumbered by subjective, context-specific factors and personality traits. The application of this tighter definition makes it possible to disentangle resistance from its sources and ultimately offers a richer understanding of consumers' underlying motivations. This important research is made clear through the use of many real-life examples.

Why have all the sprinters who have run the 100 meters in under ten seconds been blackWhat's one thing Mozart, Venus Williams, and Michelangelo have in common?Is it good to praise a child's intelligenceWhy are baseball players so superstitiousFew things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature why we win, why we don't, and how we really play the game of life. Bounce reveals how competition the most vivid, primal, and dramatic of human pursuits provides vital insight into many of the most controversial issues of our time, from biology and economics, to psychology and culture, to genetics and race, to sports and politics. Backed by cutting-edge scientific research and case studies, Syed shatters long-held myths about meritocracy, talent, performance, and the mind. He explains why some people thrive under pressure and others choke, and weighs the value of innate ability against that of practice, hard work, and will. From sex to math, from the motivation of children to the culture of big business, Bounce shows how competition provides a master key with which to unlock the mysteries of the world.

Investing isn't a man's world anymore and that's a good thing for individual portfolios, Wall Street, and the world's financial system.Warren Buffett and the women of the world have one thing in common: They are better investors than the average man. Psychologists and scientists have shown that women have the kind of temperaments that help them achieve long-term success in the market. The calamities of the past several years have only provided more statistical and anecdotal evidence of the same. Here are just a few characteristics of female investors that distinguish them from their male counterparts:Women spend more time researching their investment choices and tend to take less risk than men do. This prevents them from chasing "hot" tips and trading on whims. Women are also more likely to seek out information that challenges their assumptions.One study found that men trade 45 percent more often than women do, and although men are more confident investors, they are also more susceptible to becoming overconfident. By trading more often and without enough research men reduce their net returns and increase transaction costs and capital gains taxes.Women aren't as susceptible to peer pressure as men are, which results in a more levelheaded, patient approach to investing.Women have less testosterone than men do (not a surprise, we know). New and continually unfolding science points to the possibility that testosterone is responsible for herdlike risk-taking behavior from men in the financial markets.This book shows that women, with their patience and good decision making, epitomize the Foolish investment philosophy, as well as the investment temperament of the most successful investor in history: Warren Buffett. While men may be brash, compulsive, and overly daring, women tend to be more studious, skeptical, and reasonable. The book will empower and educate women and the men smart enough to embrace a "feminine" investing style on how to strengthen their portfolios and find success in the market.

Disasters happen every day. Are your investments preparedThe investor who knows how to anticipate historically significant or earth-shattering events who is prepared to act when others are frozen with fear will always have a substantial advantage. By closely analyzing potential global threats and the opportunities they present, The Wall Street Journal Guide to Investing in the Apocalypse offers investors the key to finding a silver lining in almost any cataclysm. Even if the catastrophic does not occur, the strategies here can pay huge dividends even under more mundane circumstances.The Wall Street Journal Guide to Investing in the Apocalypse provides readers with valuable information for investment success: the ability to see opportunity where others see peril. Whether a global disaster is natural or man-made, environmental or financial, every fearsome scenario contains the seeds of profit for the investor who stays calm and thinks rather than panics and runs.

The measure of the executive, Peter Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results. Drucker identifies five practices essential to business effectiveness that can, and must, be learned: Management of time Choosing what to contribute to the practical organization Knowing where and how to mobilize strength for best effect Setting up the right priorities And Knitting all of them together with effective decision making Ranging widely through the annals of business and government, Peter Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations.

This first-of-its-kind book for young entrepreneurs is now completely revised and updated for a new generation by one of the original authors (now an adult) and his 14-year-old sister.Originally written by Arthur Bochner when he was just 13 with his mom, financial planner Adriane G. Berg, this was the first book to take kids step-by-step through the process of starting their own businesses. Now 24 and a successful political speechwriter, Arthur teams up with his kid sister, Rose, on a completely revised, updated edition to the basics of becoming an entrepreneur, offered in a smart, entertaining style just right for kids age 8-14.This fun and fact-filled volume includes: Cartoons, quizzes, games, and stories about starting up a business and making money from it How to use eBay and other Internet resources Ideas for donating to nonprofits and helping the environment. De*ions of 20 super businesses to start right now (such as lemonade stands, lawn mowing, garage sales) Ten basic business skills kids need to know: Speaking up for what you want; Business budgets; Record keeping, research, and filing; Telephoning; Negotiating; Putting it in writing; Marketing, advertising, and publicity; Networking; Working with others, even parents.

From the author who brought you the massive New York Times bestseller Bringing Down the House, this is the startling rags-to-riches story of an Italian-American kid from the streets of Brooklyn who claws his way into the wild, frenetic world of the oil exchange.After conquering the hallowed halls of Harvard Business School, he enters the testosterone-laced warrens of the Merc Exchange, the asylumlike oil exchange located in lower Manhattan. A place where billions of dollars trade hands every week, the Merc is like a casino on crack, where former garbagemen become millionaires overnight and where fistfights break out on the trading floor.This ordinary kid has traded Brooklyn for the gold-lined hotel palaces of Dubai. He keeps company on the decks of private yachts in Monte Carlo teeming with half-naked girls flown in by Saudi sheiks and makes deals in the dangerous back alleys of Beijing.But the Merc is just a starting place. Taken under the wing of another young gun and partnering with a mysterious young Muslim, the kid embarks on a dangerous adventure to revolutionize the oil trading industry and, along with it, the world.Rigged is the explicit, exclusive, true story behind the headlines that dominate the world stage.

Technology is not the answer. It is also not the problem. What matters insteadAwareness, Engagement, and Wisdom.Wisdom 2.0 addresses the challenge of our age:to not only live connected to one another through technology,but to do so in ways that are beneficial, effective, and useful.

A completely updated and revised edition of a bestselling book that has helped tens of thousands of people learn how to network effectively, Success Runs in Our Race is more important than ever in this fluctuating economy. With scores of anecdotes taken from interviews with successful African Americans -- from Keith Clinkscales, founder and former CEO of Vanguarde Media, to Oprah Winfrey -- Fraser shows how to network for information, for influence, and for resources. Readers will learn, among other things, how to cultivate valuable listening skills, which conferences blacks are most likely to attend when looking to build their business network, and how to effectively circulate a rsume.More than a guide for personal achievement, this is an information-packed bible of networking that also seeks to inspire a social movement and a rebirth of the "Underground Railroad," in which successful African Americans share the lessons of self-determination and empowerment with those still struggling to scale the ladder of success.

It was an inconceivable deception: over $65 billion stolen in the world's largest Ponzi scheme. Including new and revealing interviews with those who worked closest to himand his family, Betrayal is an in-depth, penetrating look at the man who perpetrated history's most notorious financial crime. To the people who knew him, Bernie Madoff was a kind and honorable person; a loving father and husband; generous to his employees and charitable even to strangers. On Wall Street, he was known as a wise elder statesman, wildly successful in his investments but never too risky with people's money. He was so revered and trusted that thousands placed their life savings with him, and he in turn provided them with early retirements and affluent lifestyles.But on December 11, 2008, Madoff confessed that he'd lied to them all. The monthly financial statements he'd sent customers for decades were all works of fiction. Their money was gone.Despite the crush of media attention on Madoff's scam, little is known about Madoff himself. What could lead a seemingly good man to ruin the lives of everyone who ever cared about himWhat caused Bernie Madoff to commit an unspeakable act of betrayal, bankrupting his family, his friends, his mentors, and thousands of investors who depended upon him for their livelihoodsBetrayal: The Life and Lies of Bernie Madoff is about the man who realized that he could have everything he wanted if he simply lied to the people who trusted him the most. Author Andrew Kirtzman tracked down more than a hundred people from Madoff's past, from the first girl he ever kissed to family members who played in his house as children; from his secretaries to his drivers; from traders at his company to his inner circle of friends. He pored through thousands of pages of court records; private e-mails; phone-conversation tran*s; and census, military, and immigration records. The result is a fascinating story about the rise of a deeply immoral man.Kirtzman describes Madoff's feelings of inferiority and humiliation as a child, and his obsession with making money to prove himself worthy as he grew older. He reveals Madoff's construction of a criminal enterprise at a young age, long before he's ever claimed it began. He paints a picture of a loving yet strange family that ran a multibillion-dollar corporation like a small family restaurant. He offers an inside look at life within the company and the characters who worked on the infamous seventeenth floor. He reveals the details of an underground flow of cash that no one has known about until now. And he chronicles the desperate moments leading up to Madoff's fall, from the perspective of the people who spent the last hours with him before his house of cards collapsed.

Are You Playing By the New Rules?Forget what you know about personal finance. The old rules no longer apply. Ric Edelman's 88 strategies, tailor-made for today's economy, will show you how to achieve financial success. Ric is famous for making personal finance fun, and you'll discover how easy it is to put his advice into action!Is it smart to buy company stock with your 402 (k) planDiscover the right way to handle your company retirement plan. See Rule #85 Learn why you must carry a big, long mortgage -- and never pay it off! See Rule #21Learn why not to invest in the new Roth IRA-and discover the most powerful anti-tax investment available today. See Rules #69 and #76Planning to retireLearn why you won't -- and what you must do instead. See Rule #88Find out why those who invest in S&P 500 Index Funds will wish they hadn't. See Rule #36Learn why that higher - paying job could actually cost you money. See Rule #32

From the founders of ClassyMommy.com and MomGenerations.com comes the ultimate guide to helping moms build successful careers at home by doing what they already do online just better.To work or not to work it's the toughest question for most mothers today. But Audrey McClelland and Colleen Padilla have found the coveted middle ground, creating successful careers from home via the Internet. They've literally Skyped, blogged, vlogged, tweeted, and Facebooked their way to the top and in this eye-opening book they show other moms how to find success through these seven basic steps: 1. Find your passion. 2. Hang a digital shingle and start typing. 3. Find your tribe. 4. Make opportunity knock and learn how to answer that door. 5. Manage the Benjamins. 6. Don't forget the children! 7. Live happily ever after by living your values.