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The Ecology of Commerce
￥105.17
The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems is more relevant and resonant than ever.Containing updated and revised material for a new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives: Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050. Provide secure, stable, and meaningful employment to people everywhere. Be self-organizing rather than regulated or morally mandated. Honor market principles. Restore habitats, ecosystems, and societies to their optimum. Rely on current income. Be fun and engaging, and strive for an aesthetic outcome.
Leadership and the One Minute Manager Updated Ed
￥132.87
Newly revised and updated, Leadership and the One Minute Manager teaches leaders the world-renowned method of developing self-reliance in those they manage: Situational Leadership II.In Leadership and the One Minute Manager, you'll learn why adapting leadership styles to team members based on their key goals and tasks is so important and why knowing when to delegate, support, or direct is critical. By consistently using Situational Leadership II's proven model and powerful techniques, leaders can develop and retain competent, motivated, confident employees. This remarkable, easy-to-follow book is a priceless guide to personalized leadership that elicits the best performance from your team and the best bottom line for any business.
Financially Ever After
￥95.39
Your Guide to Managing the Real Dollars and the Real Emotions of Your Relationship Too often with money, couples face two choices: fight and risk making the situation worse, or keep quiet and risk making the situation worse. Financially Ever After offers a third option: family financial fluency the insight, knowledge, and vocabulary every couple needs to communicate effectively about money. Jeff D. Opdyke, previously The Wall Street Journal's syndicated "Love Money" columnist, covers any and all financial issues that couples face, including budgeting, deciding on whether to have joint or individual accounts, dividing up family financial chores, confronting debt, making major purchases, as well as handling mortgages, employment, children, and even engagement rings. He offers dozens of real-life scenarios between couples, with *s and suggestions for how to broach delicate money-related subjects with your significant other, whether he or she has a shaky credit history or is feeling left out of family financial decision-making.The book also provides helpful tools to organize your financial life, such as a budgeting chart, a "scorecard" to track spending, and an "affordability calculator" to help you figure out how much buying a house will cost you.A must-read for any couple starting out, Financially Ever After lays the groundwork for building a healthy and thriving financial life together.
The Truth About Money 4th Edition
￥121.80
The Personal Finance Classic . . . that's fun to read!You Need the Truth About MoneyCompletely revised and expanded, The Truth About Money shows you everything you need to know about personal finance and explains it all in plain English. Investments, insurance, taxes, mortgages, leasing cars, getting out of debt, wealth planning for multimillion-dollar estates it's all here for you.Whether you're saving for college or retirement, buying a home or selling one, concerned about long-term care for yourself or your parents, worried about an impending job loss, or facing any financial decision, knowing what's in The Truth About Money will help you make great financial decisions.New to This EditionPlanning Your Retirement LifestyleLearn how to retire in comfort and financial security (and what to do when you get there) (pg. 485).The Best Investment ChoiceLearn how ETFs can help you create wealth while saving you big money (pg. 176).Target-Date FundsIt's what you don't know that can hurt you (pg. 269).Behavioral Finance and NeuroeconomicsLearn why you make bad financial decisions and how to break the cycle (pg. 224).Picking the Best FundsFind out the truth about Morningstar ratings (pg. 250).Are Your Parents Aging?See how best to provide help without harming yourself financially (pg. 374).The Most Important Financial Decision You'll MakeFind out how to make this decision successfully (pg. 631).Plus more than 100 Pages of New Content!
Change or Die
￥99.65
Change or Die. What if you were given that choiceIf you didn't, your time would end soon a lot sooner than it had to. Could you change when change matters mostThis is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset.A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys relate, repeat, and reframe to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary changes that are positive, attainable, and absolutely vital.
Monday Morning Choices
￥127.33
Learn to make the right decisions to achieve greater success Each of us has a different idea of success. Whether you strive for money, power, happiness, or love, your personal choices, the actions you take, and the relationships you choose to invest time and energy in, will determine whether you reach your goals. Internationally recognized leadership coach David Cottrell will show you how to make the right choices, even when they're hard.There are character choices that define the person you will be on the road to success. Cottrell shows you how to make The No-Victim Choice to overcome roadblocks, and The Integrity Choice, to listen to your gut and do the right thing, even when it's not the easiest thing to do. There are action choices you make to continue on your path to success. The Persistence Choice encourages you to bounce back from failure and learn lessons that will lead to your future success. The Do-Something Choice lets you to stop dreaming and start doing the things that will make you happy and successful. Finally, you make investment choices about the people you spend time with and develop relationships with. The Relationship Choice teaches you to invest your time in other successful people in order to contribute to your own future success.Learn to make all these choices and many more in Monday Morning Choices, and find yourself on the fast track to success!
Team Genius
￥156.69
A groundbreaking book that sheds new light on the vital importance of teams as the fundamental unit of organization and competition in the global economy. Teams—we depend on them for both our professional success and our personal happiness. But isn't it odd how little scrutiny we give themThe teams that make up our lives are created mostly by luck, happenstance, or circumstance—but rarely by design. In trivial matters—say, a bowling team, the leadership of a neighborhood group, or a holiday party committee—success by serendipity is already risky enough. But when it comes to actions by fast-moving start-ups, major corporations, nonprofit institutions, and governments, leaving things to chance can be downright dangerous. Offering vivid reports of the latest scientific research, compelling case studies, and great storytelling, Team Genius shows managers and executives that the planning, design, and management of great teams no longer have to be a black art. It explores solutions to essential questions that could spell the difference between success and obsolescence. Do you know how to reorganize your subpar teams to turn them into top performersCan you identify which of the top-performing teams in your company are reaching the end of their life spanDo you have the courage to shut them downDo you know how to create a replacement team that will be just as effective—without losing time or damaging moraleAnd, most important, are your teams the right size for the jobThroughout, Rich Karlgaard and Michael S. Malone share insights and real-life examples gleaned from their careers as journalists, analysts, investors, and globetrotting entrepreneurs, meeting successful teams and team leaders to reveal some "new truths": The right team size is usually one fewer person than what managers think they need. The greatest question facing good teams is not how to succeed, but how to die. Good "chemistry" often makes for the least effective teams. Cognitive diversity yields the highest performance gains—but only if you understand what it is. How to find the "bliss point" in team intimacy—and become three times more productive. How to identify destructive team members before they do harm. Why small teams are 40 percent more likely to create a successful breakthrough than a solo genius is. Why groups of 7 (± 2), 150, and 1,500 are magic sizes for teams. Eye-opening, grounded, and essential, Team Genius is the next big idea to revolutionize business.
Minority Rules
￥128.85
In a perfect corporate world, intellect, hard work, and professionalism would be recognized and rewarded regardless of the color of your skin. Kenneth Arroyo Roldan is here to tell you that nobody works in a perfect corporate world. Stellar performance alone will not determine corporate advancement—minorities need to learn and follow the rules of corporate politics. As one African American employee who started as a systems analyst at Xerox observed, "The reality was that despite your ability, if you weren't playing politics correctly, you would be derailed." In Minority Rules, Roldan gives a dose of tough love to minorities in corporate America while educating their majority counterparts. As the CEO of the top U.S. head-hunting firm specializing in placing minorities in fast track jobs, Roldan watched as minority superstars hired at Fortune 500 companies bailed out, disappointed and rejected after only a few years. The problem, Roldan says, is that minorities are not adequately prepared psychologically or culturally for corporate careers. In a six-step plan, he explains how to surmount the obstacles, play corporate hardball, and succeed as a minority in the workplace. Corporate culture is unforgiving to minorities, but it is possible to rise to the top with Roldan as your guide. With refreshing candor, Roldan prepares minorities both psychologically and culturally for corporate careers. Forget about using affirmative action and discrimination lawsuits to level the playing field. The only way to win is to know the landscape and master the rules of the game—from finding the right mentor to learning the art of networking to focusing on self-reliance, patience, and most of all, performance. Roldan shows minorities how to climb to the top jobs—and keep them.
It's Okay to Be the Boss
￥132.87
Do you feel you don't have enough time to manage your people?Do you avoid interacting with some employees because you hate the dreaded confrontations that often follow?Do you have some great employees you really cannot afford to lose?Do you secretly wish you could be more in control but don't know where to start?Managing people is harder and more high-pressure today than ever before. There's no room for downtime, waste, or inefficiency. You have to do more with less. And employees have become high maintenance. Not only are they more likely to disagree openly and push back, but they also won't work hard for vague promises of long-term rewards. They look to you their immediate boss to help them get what they need and want at work. How do you tackle this huge management challengeIf you are like most managers, you take a hands-off approach. You "empower" employees by leaving them alone, unless they really need you. After all, you don't want to "micromanage" them and don't have the time to hold every employee's hand. Of course, problems always come up and often snowball into bigger problems. In fact, you probably spend too much of your time solving problems and falling behind on your work . . . which leaves even less time for managing people . . . which opens the door for even more problems!In It's Okay to Be the Boss, Bruce Tulgan puts his finger on the biggest problem in corporate America an undermanagement epidemic affecting managers at all levels of the organization and in all industries and offers another way. His clear, step-by-step guide to becoming the strong manager employees need challenges bosses everywhere to spell out expectations, tell employees exactly what to do and how to do it, monitor and measure performance constantly, and correct failure quickly and reward success even more quickly. Now that's how you set employees up for success and help them earn what they need. Tulgan opens our eyes to the undisciplined workplace that is overwhelming managers and frustrating workers and invites bosses everywhere to accept the sacred responsibility of managing people. His message: It's okay to be the boss. Be a great one!
Ice to the Eskimos
￥132.87
You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product. What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA from innovative packaging to image overhaul apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
It's Your Move
￥90.77
Josh Altman, one of the stars of Bravos hit TV series Million Dollar Listing Los Angeles, has achieved extraordinary success in a traditional industry and in the most competitive real estate market in the country all without being discovered or catching the proverbial big break. He worked for it. He figured it out. He failed. He learned. He wrote his own *.The key to his successConfidence informed, intelligent, calculated confidence. Calculated confidence means training yourself in your chosen field, knowing it so well that you can trust your gut instincts to guide you toward the best possible option. When key opportunities present themselves, you are ready to seize them.In It's Your Move, Altman shares his method for building calculated confidence and trusting your gut to outsmart the competition:You have to be READY. Life is short. To get what you want, you have to be prepared to make big choices.You have to FIRE. Life is about making decisions. When an opportunity presents itself, don't waste time make a move.You have to AIM. Life is about course correcting. If you trust your gut and something goes wrong, don't freeze up: learn from your mistakes and recalibrate your aim so you don't make the same mistakes again.Altman draws on his experiences negotiating multimillion dollar deals and offering impeccable service to celebrity and high-profile clients, and shares tips and street-smart strategies for turning this method into action.Grounded in a positive approach to life and relationships, It's Your Move will show you all the right moves to help you become better, stronger, and more effective whatever your profession or ambitions.
Absolute Value
￥155.02
Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework the Influence Mix for thinking about consumer decision making, which should help managers develop more effective marketing strategies.How people buy things has changed profoundly yet the fundamental thinking about consumer decision making and marketing has not. Most marketers still believe that they can shape consumers' perceptions and drive their behaviors. In this provocative book, Stanford professor Itamar Simonson and best-selling author Emanuel Rosen show why current mantras about branding and loyalty are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Contrary to what we frequently hear, consumers will (on average) make better choices and act more rationally. Absolute Value answers the pressing question of what influences customers in this new age. Simonson and Rosen identify the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides an entirely new way of thinking about marketing.
Strategy Rules
￥166.09
Between 1968 and 1976, Bill Gates, Andy Grove, and Steve Jobs launched three companies that would define the world of high technology, create more than a trillion dollars in value, and transform our lives. How did they realize these incredible achievementsStrategy Rules examines these three individuals collectively for the first time their successes and failures, comonalities and differences revealing the business strategies and practices they pioneered while building their firms.Eminent business professors David Yoffie and Michael Cusumano have studied these three leaders and their companies for nearly thirty years, while teaching business strategy, innovation, and entrepreneurship at Harvard Business School and the MIT Sloan School of Management. In this enlightening guide, they show how Gates, Grove, and Jobs became masters of strategy. As CEOs, each approached strategy and execution in remarkably similar ways yet markedly differently from their erstwhile competitors keeping their focus on five rules: Look Forward, Reason Back: They determined where they want their companies to be in the future and could reason back to identify the moves that would take them there. Make Big Bets, Without Betting the Company: All three men made enormous strategic bets but rarely took gambles that put the financial viability of their companies at undue risk. Build Platforms and Ecosystems: Technology leaders have to create industry platforms that enable other firms to create complementary products and services that make the platforms increasingly valuable. Exploit Leverage and Power: Gates, Grove, and Jobs often turned opponents strengths into weaknesses and used enormous resources (once they had them) to dominate competitors. Shape the Company around Your Personal Anchor: From Gates understanding of software to Grove's devotion to process discipline and Jobs obsession with design, all three built their companies around their personal strengths while compensating for their weaknesses. Strategy Rules brings together the best practices in strategic management and high-tech entrepreneurship, providing unique insights for start-up executives as well as the heads of modern multinationals.
Radical Collaboration
￥90.51
What is Your Collaborative Intention?James W. Tamm and Ronald J. Luyet provide tools that will increase your ability to collaborate. You will learn to be more aware of others and how to problem-solve and negotiate. Collaborative skills have never been more important, and these skills are absolutely necessary for today's workplace.Radical Collaboration is a how-to-manual for anyone who wants to create trusting, collaborative environments, and transform groups into motivated and empowered teams.It is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want.
Winning the NFL Way
￥90.77
Being an NFL coach is the ultimate high-pressure job. Every Sunday a coach makes split-second decisions that will not only decide the fate of a game, but also his team's season and, ultimately, his own job.Meet Mike Holmgren, Jon Gruden, John Fox, Andy Reid, and Mike Sherman -- top NFL head coaches whose careers rest on their ability to lead other men to win in the fiercely competitive world of professional football.In this extraordinary collaboration with their agent Bob LaMonte, each of these five coaches shares his leadership principles. LaMonte takes you behind the scenes, where you'll be a fly on the wall as these men reveal how to win beyond the X's and O's. You will see how these successful leaders communicate with different personalities, develop vision, build trust in their people, and win loyalty, as well as overcome adversity and adapt to change.Through their colorful and motivational anecdotes, you'll gain unprecedented insights into the minds of some of the best coaches today and valuable lessons on what it means to be a leader and a champion.
Setting the Table
￥95.11
In October 1985, at age twenty-seven, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants Union Square Cafe. Little more than twenty years later, Danny is the CEO of one of the world's most dynamic restaurant organizations, which includes eleven unique dining establishments, each at the top of its game. How has he done itHow has he consistently beaten the odds and set the competitive bar in one of the toughest trades around?In this landmark book, Danny shares the lessons he's learned while developing the winning recipe for doing the business he calls "enlightened hospitality." This innovative philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors. This way of prioritizing stands the more traditional business models on their heads, but Danny considers it the foundation of every success that he and his restaurants have achieved. Some of Danny's other insights: Hospitality is present when something happens for you. It is absent when something happens to you. These two simple concepts for and to express it all. Context, context, context, trumps the outdated location, location, location. Shared ownership develops when guests talk about a restaurant as if it's theirs. That sense of affiliation builds trust and invariably leads to repeat business. Err on the side of generosity: You get more by first giving more. Wherever your center lies, know it, name it, believe in it. When you cede your core values to someone else, it's time to quit. Full of behind-the-scenes history on the creation of Danny's most famous restaurants and the anecdotes, advice, and lessons he has accumulated on his long and ecstatic journey to the top of the American restaurant scene, Setting the Table is a treasure trove of innovative insights that are applicable to any business or organization.
Once Upon a Car
￥99.65
Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies General Motors, Ford, and Chrysler teetered on the brink of collapse during the 2008 financial crisis. In a tale that reads like a corporate thriller, Bill Vlasic, who has covered the auto industry for more than fifteen years, first for the Detroit News and now for the New York Times, takes readers into the executive offices, assembly plants, and union halls to introduce a cast of memorable characters, many of whom are speaking out for the first time, including the executives who struggled to save their companies but in the end had to seek a controversial, last-gasp rescue from the U.S. government.Vlasic goes behind the scenes to portray the men at the top during Detroit's last stand. Rick Wagoner, the CEO of General Motors, tried to turn around a dying company, only to be forced to resign as a condition of the government bailout. Bill Ford, great-grandson of the legendary Henry Ford, had the will to keep Ford alive but needed the guts to hire an unknown outsider, Alan Mulally, to transform the company before it crashed. At Chrysler, leadership was constantly changing as new owners tried in vain to fix the smallest of the beleaguered Big Three. And through it all, the president of the United Auto Workers union, Ron Gettelfinger, fought to save the jobs of the men and women who build American-made cars and trucks.This tale of an iconic industry in crisis is more than a big business drama and provides a rich, unvarnished portrait of how Detroit's decline affected tens of thousands of workers and dozens of communities nationwide. The story moves from the gleaming corporate skyscrapers and massive auto plants to the halls of the U.S. Congress and into the Oval Office, where President Obama and his aides wrestled with how to keep General Motors and Chrysler from going out of business. Vlasic shows why the bailout worked, and how Detroit can succeed under new leadership and build automobiles equal to any in the world. Once Upon a Car tells a uniquely American tale of success, failure, and redemption. It is an important and illuminating chapter in an astonishing story that is still unfolding. And no one is more qualified to write it than Bill Vlasic.
Womenomics
￥83.03
You are not alone. Finally, here is a book that gets to the heart of what professional women want. You've probably been loath to admit it, but like most of us, you have had enough of the sixty-hour workweeks, the day-care dash, and the vacations that never get taken. You don't want to quit, you want to work but on your own terms and in ways that make it possible to have a life as well.Women have power. In Womenomics, journalists Shipman and Kay deal in facts, not stereotypes, providing a fresh perspective on the largely hidden power that women have in today's marketplace. WhyCompanies with more women managers are more profitable. Women do more of the buying. A talent shortage looms. Younger generations want to work flexibly, too. It all adds up to a workplace revolution that is great news for professional women not to mention men and businesses as well. As Brenda Barnes, CEO of Sara Lee, notes: Companies need to recognize that this kind of flexibility offers employees the ability to manage and balance their own careers and lives, which in turn improves productivity and employee morale.This new way of thinking and working is all the more valuable in a recession, as companies begin offering flexible schedules, four-day workweeks, and extended vacations as a way to avoid layoffs, save costs, and still reward employees. It is personal. Womenomics does more than marshal the evidence of this historic shift. It also shows women how to redefine success, be productive, and build satisfying careers that don't require an all-or-nothing lifestyle. Most appealing are the candid personal anecdotes from Shipman's and Kay's own experiences and the stories they have gathered from professional women around the country who are coping with the same issues.It is possible. Shipman and Kay don't waste time on what women can't do or can't have. Instead, they show women how to chart an empowering, exhilarating course to a richer life. Inspiring, practical, and persuasive, Womenomics offers a groundbreaking blueprint for changing the way you live and work with advice, guidance, and fact-based support that proves you don't have to do it all to have it all.
The WSJ Guide to the 50 Economic Indicators That Really Matter
￥88.56
An entertaining, must-have guide to the indicators most investors aren't following but should be!To make the best possible investment decisions, savvy investors know that they should pay close attention to economic indicators. But while most are looking at conventional barometers like unemployment rates and housing starts, the smartest investors are following the often ignored, sometimes curious, but always interesting indicators that offer a true sense of where the economy is and where it's going. They provide the vital information needed to beat the market. In The Wall Street Journal Guide to the 50 Economic Indicators That Really Matter, Simon Constable and Robert E. Wright offer investors powerful new tools to guide them through the markets. Whether it's the VIX index (which tracks the level of anxiety among investors) or the Vixen index (which tracks the number of attractive waitresses in your hometown), this essential guide includes in-depth analyses of 50 valuable economic indicators, as well as what to watch for, what to do when movement happens, and the risk level involved in taking action. This must-have guide entertains and enlightens while offering essential advice on navigating the global economic climate.
The On-Time, On-Target Manager
￥110.71
Ken Blanchard's phenomenal bestsellers, such as The One Minute Manager and Raving Fans, have made him a globally recognized business legend. Millions look to Blanchard for innovative approaches to management, leadership, customer service, and much more. Now, he has joined with noted business author Steve Gottry to explore one of the most common and insidious problems plaguing the workplace procrastination.The On-Time, On-Target Manager is the story of Bob, a typical middle manager who puts things off to the last minute. As a result, he misses deadlines because his lack of focus causes him to accomplish meaningless tasks before getting to the important things. Like many professionals, Bob rationalizes, justifies, and tries to explain. Luckily, Bob is sent to his company's CEO which stands for "Chief Effectiveness Officer" who helps him deal with the three negative side effects of procrastination: lateness, poor work quality, and stress to himself and others. Bob learns how to transform himself from a crisis-prone Last-Minute manager into a productive On-Time, On-Target manager.With this engaging parable, Blanchard and Gottry offer practical strategies any professional can put into practice to improve his or her performance.
The E-Myth Manager
￥94.10
More than ten years after his first bestselling book The EMyth changed the lives of hundreds of thousands of small business owners Michael Gerber trepreneur author and speaker extraordinaire res the next salvo in his highly successful EMyth Revolution. Drawing on lessons learned from working with more than 15000 small medium sized and very large organisations Gerber has discovered the truth behind why management doesn't work and what to do about it. Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of leader (Emperor) and the most widely embraced myth of all EMyth Manager offers a fresh provocative alternative to management as we know it. It explores why every manager must take charge of his own life reconcile his own personal vision with that of the organisation and develop an entrepreneurial mind set to achieve true success.
