购物车
个人中心
Inside the Tornado
￥99.65
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado , Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
Career Management (Collins Business Secrets)
￥51.50
The career management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Career Management. Includes how to: ? Assess your career goals ? Create and follow an exciting career plan ? Make yourself visible for your ideal job ? Deliver the perfect interview ? Get yourself noticed and promoted, or go it alone
Selling (Collins Business Secrets)
￥51.50
The selling secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Selling. Includes how to: ? Pitch your product to meet the needs of your customer ? Use body language to build rapport ? Negotiate and close the deal ? Make your customers keep coming back for more ? Develop new business relationships
Marketing (Collins Business Secrets)
￥51.50
The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: ? Position your product for a target market ? Build a brilliant marketing plan ? Create stunning branded marketing materials ? Use memorable publicity to build market interest ? Take advantage of new technology
Mind Maps at Work: How to be the best at work and still have time to play
￥80.25
Mind Maps at Work takes a fresh and exuberant look at how Mind Maps can keep you one step ahead of your colleagues at work. Full of practical tips, exercises and inspiring casestudies of people from all career backgrounds, it will help you unlock your reservoirs of creativity and find the fulfilment at work you know you deserve.
Willing Slaves: How the Overwork Culture is Ruling Our Lives
￥72.40
A hard-hitting exposé of the overwork culture and modern management techniques that seduce millions of people to hand over the best part of their lives to their employer. Work has come to increasingly dominate British national life. ‘Job intensification’ affects every shopfloor, office, classroom and hospital, as a cult of efficiency has driven a missionary magnetism of tighter deadlines and more exacting targets in the most exploitative and manipulative work culture developed since the Industrial Revolution. What do we get in return for this hard work? Stagnant wages, job insecurity, stress, exhaustion; the British workforce has not been so powerless for over a century. ‘Willing Slaves’ exposes the paradox that, though we’re all being exploited, it’s work that has come to give our lives meaning: religion, political causes, family life have become secondary. This book reveals how this astonishing fraud has been perpetrated, how millions of workers know they face burnout but believe ‘there is no alternative’. Bunting tells us how to take our lives back – and what will happen if we don’t.
Presentation Skills in 7 simple steps
￥61.51
7 simple steps to transform your presentations Speaking in front of an audience can be tough. Believe it or not, working out what you want to say is often the easiest part. You may need help overcoming nerves, or practical advice on body language, using technology, or dealing with tricky questions. This book gives you practical advice on how to give well-structured and clear presentations that engage your listeners and make an impact. No more sweaty palms, just cool, calm and effective presentations.
Effective Meetings in 7 simple steps
￥61.51
7 simple steps to effective meetings that will change the way you work People spend up to 60 percent of their working day in meetings, but all too often they leave feeling overwhelmed and confused. Sound familiar? Meetings that involve the wrong people or are badly organised are a waste of everyone's time, so whether you need to learn from scratch or re-evaluate your techniques, this is the book for you. Follow our 7 simple steps to more productive, efficient and successful meetings. With expert advice on everything from using informal meetings to your advantage to dealing with technical hitches during conference calls, this book contains everything you need to transform the way you spend your working day.
The Real-Life MBA
￥92.41
Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today - and tomorrow. You can talk about theories, concepts, and ideologies all you want, but when it gets right down to it, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. My boss is unbearable. I’m stuck in career purgatory. My team lacks enthusiasm. Our IT department is incompetent. Our strategy is outdated. We don’t understand our Chinese partners. We’re just not growing. This is the real stuff of work today. In the decade since their international best-seller Winning was published, Jack and Suzy Welch have dug deeper into the world of business than ever before , travelling the world consulting to businesses of every size and in every industry, working closely with entrepreneurs from Mumbai to Silicon Valley, starting their own company, and owning and managing more than 40 companies through private equity. Coupled with Jack’s 20 years of iconic leadership at GE and Suzy’s tenure as editor of the Harvard Business Review, their new database of knowledge infuses the pages of The Real Life MBA with fresh, relevant stories and equally powerful solutions.
Becoming the Boss
￥94.10
The author of Getting from College to Career reinvents the concept of management for a new generation, offering a fresh and relevant approach to career success that shows Millennials how to make the next step: become a leader.We are in the midst of a leadership revolution, as power passes from Baby Boomers to Millennials, who are stepping into executive positions in corporations, government, and their own businesses. Becoming the Boss is a brisk, tech savvy success manual filled with real-world, actionable tips from an expert. Lindsey Pollak defines what Millennial generation leadership is and draws on original research, her own experience, and interviews with young managers and entrepreneurs to share the secrets of what makes them successful leaders and shows young professionals how to rise in their own careers. From learning to develop a style that appeals to your older colleagues to managing virtual employees to mastering the rules of social media etiquette, Becoming the Boss helps you identify your next professional move and shows you how to succeed once you get there.
Why the Best Man for the Job Is a Woman
￥84.16
Playing With The Big Boys -- And Beating Them At Their Own Game! From Meg Whitman of eBay to Marcy Carsey of Carsey-Warner and Oxygen Media, today's leading businesswomen show how to make it in the notorious boys' club of corporate America.Gone are the days when men called the shots. More and more women have replaced men or excelled over rivals in male-dominated industries because they possess the qualities of leadership that top firms are seeking today. Esther Wachs Book introduces the new Female Leader and reveals the seven key, and uniquely female, qualities of leadership that are turning the world around -- and allowing more women to achieve success.Filled with compelling insights gleaned from the country's highest-ranking businesswomen, Why the Best Man for the Job Is a Woman reveals how these exceptional women have soared to the top and captures their strategies for success.
Beating the Dow Completely Revised and Updated
￥83.08
In 1991, Michael B. O'Higgins, one of the nation's top money managers, turned the investment world upside down with an ingenious strategy, showing how all investors--from those with only $5,000 to invest to millionaires--could beat the pros 95% of the time by putting 100% of their equity investment into the high-yield, low-risk "dog" stocks of the Dow Jones Industrial Average. His formula spawned a veritable industry, including websites, mutual funds, and $20 billion worth of investments, elevating the theory to legendary status.Reflecting on the greatest bull market of our time, this must-have investment guide has been revised and updated for a new economy. With current company and stock profiles, as well as new charts, statistics, graphs, and figures, Beating the Dow is the smart investment that you--and your portfolio--can't afford to miss.
The On-Time, On-Target Manager
￥110.71
Ken Blanchard's phenomenal bestsellers, such as The One Minute Manager and Raving Fans, have made him a globally recognized business legend. Millions look to Blanchard for innovative approaches to management, leadership, customer service, and much more. Now, he has joined with noted business author Steve Gottry to explore one of the most common and insidious problems plaguing the workplace procrastination.The On-Time, On-Target Manager is the story of Bob, a typical middle manager who puts things off to the last minute. As a result, he misses deadlines because his lack of focus causes him to accomplish meaningless tasks before getting to the important things. Like many professionals, Bob rationalizes, justifies, and tries to explain. Luckily, Bob is sent to his company's CEO which stands for "Chief Effectiveness Officer" who helps him deal with the three negative side effects of procrastination: lateness, poor work quality, and stress to himself and others. Bob learns how to transform himself from a crisis-prone Last-Minute manager into a productive On-Time, On-Target manager.With this engaging parable, Blanchard and Gottry offer practical strategies any professional can put into practice to improve his or her performance.
Strategy Rules
￥166.09
Between 1968 and 1976, Bill Gates, Andy Grove, and Steve Jobs launched three companies that would define the world of high technology, create more than a trillion dollars in value, and transform our lives. How did they realize these incredible achievementsStrategy Rules examines these three individuals collectively for the first time their successes and failures, comonalities and differences revealing the business strategies and practices they pioneered while building their firms.Eminent business professors David Yoffie and Michael Cusumano have studied these three leaders and their companies for nearly thirty years, while teaching business strategy, innovation, and entrepreneurship at Harvard Business School and the MIT Sloan School of Management. In this enlightening guide, they show how Gates, Grove, and Jobs became masters of strategy. As CEOs, each approached strategy and execution in remarkably similar ways yet markedly differently from their erstwhile competitors keeping their focus on five rules: Look Forward, Reason Back: They determined where they want their companies to be in the future and could reason back to identify the moves that would take them there. Make Big Bets, Without Betting the Company: All three men made enormous strategic bets but rarely took gambles that put the financial viability of their companies at undue risk. Build Platforms and Ecosystems: Technology leaders have to create industry platforms that enable other firms to create complementary products and services that make the platforms increasingly valuable. Exploit Leverage and Power: Gates, Grove, and Jobs often turned opponents strengths into weaknesses and used enormous resources (once they had them) to dominate competitors. Shape the Company around Your Personal Anchor: From Gates understanding of software to Grove's devotion to process discipline and Jobs obsession with design, all three built their companies around their personal strengths while compensating for their weaknesses. Strategy Rules brings together the best practices in strategic management and high-tech entrepreneurship, providing unique insights for start-up executives as well as the heads of modern multinationals.
New Ideas from Dead CEOs
￥95.39
New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failedAnd how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessonsHow did Walt Disney's most dismal day as a young cartoonist radically change his careerWhen Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doorsHow did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing ideaWe learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up. The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's New Ideas from Dead CEOs is a truly enjoyable and fun yet serious and realistic look at what we still have to learn and absorb from these decomposing CEOs.
Broker, Trader, Lawyer, Spy
￥88.56
In this penetrating work of investigative and historical journalism, Eamon Javers explores the dangerous and combustible power spies hold over international business.Today's global economy has a dark underbelly: the world of corporate espionage. Using cutting-edge technology, age-old techniques of deceit and manipulation, and sheer talent, spies act as the hidden puppeteers of globalized businesses. They control markets, determine prices, influence corporate decisions, and manage the flow of data and information of some of the world's biggest corporations. In his gripping and alarming book, Eamon Javers takes the reader inside this hidden global industry. Readers meet the spies who conduct surveillance operations, satellite analysts who peer down on corporate targets from the skies, veteran CIA officers who work for hedge funds, and even a Soviet military intelligence officer who now sells his services to American companies.This industry has tentacles in almost every industry in almost every corner of the globe. Intelligence companies and the spies they employ are setting up fake Web sites to elicit information, trailing individuals and mirroring travel itiner-aries, Dumpster-diving in household and corporate trash, using ultrasophisticated satellite surveillance to spy on facilities, acting as impostors to take jobs within companies or to gain access to corporations, concocting elaborate schemes of fraud and deceit, and hacking e-mail and secure computer networks. The work of this industry can be ingenious, but it also raises crucial moral and legal questions in a world where global conflicts are as likely to be corporation versus corporation as they are to be nation versus nation.This globalized industry is not a recent phenomenon, but rather a continuation of a fascinating history. The story begins with Allan Pinkerton, the nation's first true "private eye," and extends through the annals of a rich history that includes tycoons and playboys, presidents and FBI operatives, CEOs and accountants, Cold War veterans and military personnel. Built on exclusive reporting and unprecedented access, this book features accounts of Howard Hughes's private CIA, the extensive spying that took place in a battle between two global food companies, and interviews with some of the world's top corporate surveillance experts.
HarperCollins e-books
￥112.23
For more than twenty years, Stanley Bing has peerlessly explained corporate culture and strategy with wit and insight. Now he brings us this engaging and instructive book of white-collar fables that have charmed generations of businesspeople since Greece was glorious and Rome was grand, brilliant gems of wisdom flowing from the pen of the mysterious, legendary author known throughout the ancient corporate world by a single name: Bingsop. Bingsop's Fables is animated by a cast of archetypal characters that are as iconic and representative of human nature as were the jackdaw, the dull, the snake, the hare, the lion, the horse, and all the rest of the birds and beasts that populated the stories of that other fabulist, Aesop. The Stupid Investor, the Miserable Misery Mogul, the Ill-Tempered PR Person, and the Potentially Generous CEO each struts and frets his hour upon the stage and, in the end, presents us with a moral that rings so true it would hurt if we were not also laughing. Festooned with provocative, witty illustrations by New Yorker artist Steve Brodner, this lean, muscular edition will equally be at home on the shelves of aspiring hedge fund managers hoping to kill their elders as on the credenzas of those beleaguered executives who hear the next generation coming up fast from behind. No business library should be considered complete without it.
The Upside of Turbulence
￥157.15
A provocative user's guide to a world where the only thing that doesn't change is change itself "Before I die," Albert Einstein once said, "I hope someone will clarify quantum physics for me. After I die, I hope God will explain turbulence to me." Einstein might have been more confused today: Turbulence, in all its manifestations, is on the rise. Financial markets gyrate. Commodity prices zig and zag. New technologies disrupt long-standing businesses and entire industries. Scientific discoveries overturn historical truisms. Dirty bombs and pension busts, natural disasters and flu pandemics, add to the tumult. We live in a world beset by turbulence.We often respond to turbulence by accelerating activities that worked in the past. We lapse into inertia when we should adapt with agility, and we cling to rigid dogmas when we should improvise. But throughout history, volatility has not only dethroned incumbent leaders, it has also created untold possibilities to create economic value. Turbulence has an upside, and companies that seize the opportunities arising out of seething markets will become tomorrow's champions. Based on more than a decade of research, The Upside of Turbulence draws lessons from companies that have consistently spotted and exploited opportunities that rivals have missed. The book explores realms ranging from improvisational comedy to the U.S. Marine Corp's combat doctrine. The result is a series of provocative insights that defy conventional wisdom. The book also introduces practical tools, which have been field-tested by executives around the world, to wrestle triumph out of turmoil.
Boundaries for Leaders
￥167.88
In Boundaries for Leaders, clinical psychologist and bestselling author Dr. Henry Cloud leverages his expertise of human behavior, neuroscience, and business leadership to explain how the best leaders set boundaries within their organizations--with their teams and with themselves--to improve performance and increase employee and customer satisfaction. In a voice that is motivating and inspiring, Dr. Cloud offers practical advice on how to manage teams, coach direct reports, and instill an organization with strong values and culture. Boundaries for Leaders: Take Charge of Your Business, Your Team, and Your Life is essential reading for executives and aspiring leaders who want to create successful companies with satisfied employees and customers, while becoming more resilient leaders themselves.
HarperCollins e-books
￥140.08
Generation Ageless an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alikeThink again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group.Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age less Boomers expect another twenty or thirty years of impact and influence albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.
Conquering the Seven Summits of Sales
￥162.29
Two experts who have summited the tallest mountain on each of the seven continents and scaled the highest peaks in corporate sales and business examine what it takes to achieve success.In making the grueling journey to the top of Mount Everest, Susan Ershler and John Waechter joined the elite group of climbers who had conquered the Seven Summits the tallest mountains on each of the seven continents. This same determination has made them star performers in corporate sales and established them as business leaders. And both of them cherish the deep sense of satisfaction that comes from attaining a seemingly impossible goal through focus and persistence.In this unique guide, Susan and John draw on concrete experience to inspire sales professionals as well as all team members to overcome limitations and reach new heights of success, illustrating how anyone can achieve peak performance. They will show you how to define your goals clearly, commit to a vision, "choose the right sherpa" (build the right team), "travel light" (manage time), and "measure the mountain" (track progress).Weaving together stories from harrowing climbs and lessons of indomitable perseverance with actual tested methods for high achievement in sales, business, and life, Conquering the Seven Summits of Sales proves that anyone can overcome limitations and accomplish something real and meaningful in business and in life.
