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Snapchat ?Marketing ?Success Virtually all social media sites out there have users communicating with text or chat…sure, some social media sites are starting to adopt video and there is some image sharing, but at the core, comments are left and messages are sent. That is NOT the case with Snapchat. Communication is all done through images and videos with the occasional small caption. This is how the younger generation likes to communicate… Short and sweet. Snapchat is one of the most unusual social networks to make it big online. You wouldn’t have thought that such a simple concept, handled arguably quite poorly to begin with, would become the huge behemoth it has today. And yet it has – and right now it’s flying higher than ever thanks to its 2.0 update. Snapchat’s story is surprising enough on face value but when you learn some of the more surprising twists and turns, the plot only thickens. Read on and let’s take a closer look at some of the things you probably didn’t know about Snapchat… ?Snapchat is Highly Personal If you’ve had your ear to the ground, then you may have heard the buzz about live streaming. Live streaming services are quickly becoming incredibly popular thanks to their ability to allow direct and live communication between a brand and its followers. But in fact, Snapchat has been providing something very similar for a long time. Snapchat allows you to update people about your trip to another country, it allows you to invite people to watch the public unveiling of your new product or service and it allows you to share a joke as you’re coming out the shower. This kind of personal communication has the power to create much more engagement, familiarity and trust. And if you look at the big names on Snapchat – like Arnold Schwarzenegger – then you’ll be able to easily see how it can be used to great effect. It Has Incredible Engagement Yes, Snapchat’s ‘instant’ nature gives it the potential to greatly increase engagement. And in reality, that’s exactly what it does. If ever you think you can’t make it big online, let Snapchat be an inspiring story to suggest otherwise. Snapchat is by no means some miracle feat of coding. Rather, this was actually a relatively poorly put together piece of code and would sap huge amounts of battery and CPU power when running in the background even! That’s not to say it’s a bad app – only that it’s all the more impressive it was able to do as well as it did. Facebook Tried to Buy Snapchat When it was enjoying its first major surge in popularity, Snapchat was offered a purchase bid from Facebook worth $3 billion. That’s a huge vote of confidence from the biggest social network on the planet… and Snapchat turned it down! ??Here’s Why You Need To Take A Close Look At Snapchat… ·Although often overlooked, Snapchat is one of the most powerful new social networks for driving traffic online…? ·Snapchatis all about socialization and a great way to interact with your brand? ·Snapchat was recently offered $3 Billion by Facebook… and they turned it down… this makes it clear that Snapchat is sure that it’s only getting bigger and better!? ·Engagement on Snapchat is MASSIVE, and growing… because all communication is focused on image and video sharing, your audience is very attentive and interested in anything you put in front of them…...Snapchat is adding 200 million new active users every single month!

Leverage Scala and the functional paradigm to build performant softwareAbout This Book·Get the first book to explore Scala performance techniques in depth!·Real-world inspired use cases illustrate and support the techniques studied and the language features·This book is written by Vincent Theron and Michael Diamant, software engineers with several years of experience in the high-frequency trading and programmatic advertising industriesWho This Book Is ForThis book assumes a basic exposure to the Scala programming language and the Java Virtual Machine. You should be able to read and understand moderately advanced Scala code. No other knowledge is required.What You Will Learn·Analyze the performance of JVM applications by developing JMH benchmarks and profiling with Flight Recorder·Discover use cases and performance tradeoffs of Scala language features, and eager and lazy collections·Explore event sourcing to improve performance while working with stream processing pipelines·Dive into asynchronous programming to extract performance on multicore systems using Scala Future and Scalaz Task·Design distributed systems with conflict-free replicated data types (CRDTs) to take advantage of eventual consistency without synchronization·Understand the impact of queues on system performance and apply the Free monad to build systems robust to high levels of throughputIn DetailScala is a statically and strongly typed language that blends functional and object-oriented paradigms. It has experienced growing popularity as an appealing and pragmatic choice to write production-ready software in the functional paradigm. Scala and the functional programming paradigm enable you to solve problems with less code and lower maintenance costs than the alternatives. However, these gains can come at the cost of performance if you are not careful.Scala High Performance Programming arms you with the knowledge you need to create performant Scala applications. Starting with the basics of understanding how to define performance, we explore Scala's language features and functional programming techniques while keeping a close eye on performance throughout all the topics.We introduce you as the newest software engineer at a fictitious financial trading company, named MV Trading. As you learn new techniques and approaches to reduce latency and improve throughput, you'll apply them to MV Trading's business problems. By the end of the book, you will be well prepared to write production-ready, performant Scala software using the functional paradigm to solve real-world problems.Style and approachThis step-by-step guide will help you create high performance applications using Scala. Packed with lots of code samples, tips and tricks, every topic is explained in a detailed, easy-to-understand manner.

Learn to distribute network traffic, optimize application delivery, and defend network-level threats. Key Features * Quickly get up and running with Azure networking solutions * Level-up your cloud networking skills by planning, implementing, configuring, and securing your infrastructure network with Azure * Leverage Azure networking services to provide applications highly available and fault tolerant environment Book Description Microsoft provides organizations with an effective way of managing their network with Azure's networking services. No matter the size of your organization, Azure provides a way to highly reliable performance and secure connectivity with its networking services. The book starts with an introduction to the Azure networking like creating Azure virtual networks, designing address spaces and subnets. Then you will learn to create and manage network security groups, application security groups, and IP addresses in Azure. Gradually, we move on to various aspects like S2S, P2S, and Vnet2Vnet connections, DNS and routing, load balancers and traffic manager. This book will cover every aspect and function required to deliver practical recipes to help readers learn from basic cloud networking practices to planning, implementing, and securing their infrastructure network with Azure. Readers will not only be able to upscale their current environment but will also learn to monitor, diagnose, and ensure secure connectivity. After learning to deliver a robust environment readers will also gain meaningful insights from recipes on best practices. By the end of this book, readers will gain hands-on experience in providing cost-effective solutions that benefit organizations. What you will learn * Learn to create Azure networking services * Understand how to create and work on hybrid connections * Configure and manage Azure network services * Learn ways to design high availability network solutions in Azure * Discover how to monitor and troubleshoot Azure network resources * Learn different methods of connecting local networks to Azure virtual networks Who this book is for This book is targeted towards cloud architects, cloud solution providers, or any stakeholders dealing with networking on the Azure cloud. Some prior understanding of Microsoft Azure will be a plus point.

Use self-driven data centers to reduce management complexity by deploying Infrastructure as Code to gain value from investments. Key Features * Add smart capabilities in VMware Workspace ONE to deliver customer insights and improve overall security * Optimize your HPC and big data infrastructure with the help of machine learning * Automate your VMware data center operations with machine learning Book Description This book presents an introductory perspective on how machine learning plays an important role in a VMware environment. It offers a basic understanding of how to leverage machine learning primitives, along with a deeper look into integration with the VMware tools used for automation today. This book begins by highlighting how VMware addresses business issues related to its workforce, customers, and partners with emerging technologies such as machine learning to create new, intelligence-driven, end user experiences. You will learn how to apply machine learning techniques incorporated in VMware solutions for data center operations. You will go through management toolsets with a focus on machine learning techniques. At the end of the book, you will learn how the new vSphere Scale-Out edition can be used to ensure that HPC, big data performance, and other requirements can be met (either through development or by fine-tuning guidelines) with mainstream products. What you will learn * Orchestrate on-demand deployments based on defined policies * Automate away common problems and make life easier by reducing errors * Deliver services to end users rather than to virtual machines * Reduce rework in a multi-layered scalable manner in any cloud * Explore the centralized life cycle management of hybrid clouds * Use common code so you can run it across any cloud Who this book is for This book is intended for those planning, designing, and implementing the virtualization/cloud components of the Software-Defined Data Center foundational infrastructure. It helps users to put intelligence in their automation tasks to get self driving data center. It is assumed that the reader has knowledge of, and some familiarity with, virtualization concepts and related topics, including storage, security, and networking.

Build modern day application by implementing Material Design principles in React applications using Material-UI. Key Features * Grasp the needs React components for UI elements * Master the style and theme of the tools to go along with these components * Get to grips with all the React best practices to build a modern application Book Description Material-UI is a component library for rendering UI elements, using modern best practices from React and Material Design. This book will show you how you can create impressive and captivating modern day web apps by implementing Material Design considerations. The primary objective of this book is to help you use several Material-UI components to build larger UI functionality. We will also focus on React best practices in conjunction with Material-UI components – using state, context, and other new React 16.8 features properly. This book will start with layout and navigation and then dive into presenting the information with Material-UI components. It will then talk about the different components for user interactions. By the end of this book, you will know how to improve the look and feel of your applications using Material-UI components. What you will learn * Learn to build the overall structure and navigation for your Material-UI app * Learn to present simple and complex information in a variety of ways * Build interactive and intuitive controls * Design portable themes and styles for all of your Material-UI apps * Group content into sections using tabs and expansion panels * Learn how to design a general page layout with Material-UI grids * Use lists for complex data, and cards for detailed information Who this book is for They are JavaScript developers who have some basic knowledge of React and would want to implement Material Design principles in React applications using Material-UI. The reader wants to build a user interface using React components but doesn’t want to invent their own style or UX framework.