Snapchat ?Marketing ?Success Virtually all social media sites out there have users communicating with text or chat…sure, some social media sites are starting to adopt video and there is some image sharing, but at the core, comments are left and messages are sent. That is NOT the case with Snapchat. Communication is all done through images and videos with the occasional small caption. This is how the younger generation likes to communicate… Short and sweet. Snapchat is one of the most unusual social networks to make it big online. You wouldn’t have thought that such a simple concept, handled arguably quite poorly to begin with, would become the huge behemoth it has today. And yet it has – and right now it’s flying higher than ever thanks to its 2.0 update. Snapchat’s story is surprising enough on face value but when you learn some of the more surprising twists and turns, the plot only thickens. Read on and let’s take a closer look at some of the things you probably didn’t know about Snapchat… ?Snapchat is Highly Personal If you’ve had your ear to the ground, then you may have heard the buzz about live streaming. Live streaming services are quickly becoming incredibly popular thanks to their ability to allow direct and live communication between a brand and its followers. But in fact, Snapchat has been providing something very similar for a long time. Snapchat allows you to update people about your trip to another country, it allows you to invite people to watch the public unveiling of your new product or service and it allows you to share a joke as you’re coming out the shower. This kind of personal communication has the power to create much more engagement, familiarity and trust. And if you look at the big names on Snapchat – like Arnold Schwarzenegger – then you’ll be able to easily see how it can be used to great effect. It Has Incredible Engagement Yes, Snapchat’s ‘instant’ nature gives it the potential to greatly increase engagement. And in reality, that’s exactly what it does. If ever you think you can’t make it big online, let Snapchat be an inspiring story to suggest otherwise. Snapchat is by no means some miracle feat of coding. Rather, this was actually a relatively poorly put together piece of code and would sap huge amounts of battery and CPU power when running in the background even! That’s not to say it’s a bad app – only that it’s all the more impressive it was able to do as well as it did. Facebook Tried to Buy Snapchat When it was enjoying its first major surge in popularity, Snapchat was offered a purchase bid from Facebook worth $3 billion. That’s a huge vote of confidence from the biggest social network on the planet… and Snapchat turned it down! ??Here’s Why You Need To Take A Close Look At Snapchat… ·Although often overlooked, Snapchat is one of the most powerful new social networks for driving traffic online…? ·Snapchatis all about socialization and a great way to interact with your brand? ·Snapchat was recently offered $3 Billion by Facebook… and they turned it down… this makes it clear that Snapchat is sure that it’s only getting bigger and better!? ·Engagement on Snapchat is MASSIVE, and growing… because all communication is focused on image and video sharing, your audience is very attentive and interested in anything you put in front of them…...Snapchat is adding 200 million new active users every single month!

Over 90 recipes to get you creating modern, fast, and high-quality games with C++About This Book·Level up your game programming skills with insightful recipes on building games in C++·Analyze the less commonly discussed problems with C++ applications to develop the best games·Improve the performance of your games with the new multi-threading and networking features of C++11Who This Book Is ForThis book is ideal for aspiring game developers who are proficient in C++ programming and are interested in developing games with C++. Some basic knowledge of game programming will be useful but is not necessary.What You Will Learn·Explore the basics of game development to build great and effective features for your game·Develop your first text-based game using the various concepts of object-oriented programming·Use algorithms when developing games with various sorting and searching techniques·Exploit data structures in a game's development for data storage·Create your first 2D game using GDI library and sprite sheet.·Build your first advanced 2D game of space invaders using patterns such as observer, fly-weight, abstract factory, command, state, and moreIn DetailC++ is one of the preferred languages for game development as it supports a variety of coding styles that provides low-level access to the system. C++ is still used as a preferred game programming language by many as it gives game programmers control of the entire architecture, including memory patterns and usage. However, there is little information available on how to harness the advanced features of C++ to build robust games.This book will teach you techniques to develop logic and game code using C++. The primary goal of this book is to teach you to create high-quality games using C++ game programming scripts and techniques, regardless of the library or game engine you use. It will show you how to make use of the object-oriented capabilities of C++ so you can write well-structured and powerful games of any genre. The book also explores important areas such as physics programming and audio programming, and gives you other useful tips and tricks to improve your code.By the end of this book, you will be competent in game programming using C++, and will be able to develop your own games in C++.Style and approachEvery recipe of this guide covers a task that will help you build different aspects of a game, such as taking player input and displaying the output, using control flow to implement decision making, and so on. Each recipe begins with gentle introduction and key concepts, has illustrated examples of use, and ends with a detailed but informative description of the inner workings.

Become an ace Python programmer by learning best coding practices and advance-level concepts with Python 3.5About This Book·Based on the latest stable version of Python (version 3.5)·Creating well manageable code that will run in various environments with different sets of dependencies·Packed with advanced concepts and best practices to write efficient Python codeWho This Book Is ForThe book would appeal to web developers and Python programmers who want to start using version 3.5 and write code efficiently. Basic knowledge of Python programming is expected.What You Will Learn·Conventions and best practices that are widely adopted in the python community·Package python code effectively for community and production use·Easy and lightweight ways to automate code deployment on remote systems·Improve your code's quality, reliability, and performance·Write concurrent code in python·Extend python with code written in different languagesIn DetailPython is a dynamic programming language, used in a wide range of domains by programmers who find it simple, yet powerful. Even if you find writing Python code easy, writing code that is efficient and easy to maintain and reuse is a challenge.The focus of the book is to familiarize you with common conventions, best practices, useful tools and standards used by python professionals on a daily basis when working with code.You will begin with knowing new features in Python 3.5 and quick tricks for improving productivity. Next, you will learn advanced and useful python syntax elements brought to this new version. Using advanced object-oriented concepts and mechanisms available in python, you will learn different approaches to implement metaprogramming. You will learn to choose good names, write packages, and create standalone executables easily.You will also be using some powerful tools such as buildout and vitualenv to release and deploy the code on remote servers for production use. Moving on, you will learn to effectively create Python extensions with C, C++, cython, and pyrex. The important factors while writing code such as code management tools, writing clear documentation, and test-driven development are also covered.You will now dive deeper to make your code efficient with general rules of optimization, strategies for finding bottlenecks, and selected tools for application optimization.By the end of the book, you will be an expert in writing efficient and maintainable code.Style and approach An easy-to-follow guide that covers industry followed best practices in Python programming

Master the art of creating scalable, concurrent, and reactive applications using AkkaAbout This Book·This book will help you cure anemic models with domain-driven design·We cover major Akka programming concepts such as concurrency, scalability, and reactivity·You will learn concepts like Event Sourcing and CQRS via Akka Persistence, Akka Streams, Akka Http as well as Akka ClusteringWho This Book Is ForIf you want to use the Lightbend platform to create highly performant reactive applications, then this book is for you. If you are a Scala developer looking for techniques to use all features of the new Akka release and want to incorporate these solutions in your current or new projects, then this book is for you. Expert Java developers who want to build scalable, concurrent, and reactive application will find this book helpful.What You Will Learn·Use Akka actors to enable parallel execution·Build out domain-driven design based components like entities and aggregates·Respond to command requests on that aggregate root that affect the internal state·Leverage Akka Persistence, protobuf and Cassandra to save the persistent state of you entities·Build out complex processing graphs with the Graph Builder DSL·Understand the dynamic push/pull nature of backpressure handling within Akka Streams·Route HTTP requests to an actor and return a response·Deploy actor instances across a set of nodes via ConductR for high availabilityIn DetailFor a programmer, writing multi-threaded applications is critical as it is important to break large tasks into smaller ones and run them simultaneously. Akka is a distributed computing toolkit that uses the abstraction of the Actor model, enabling developers to build correct, concurrent, and distributed applications using Java and Scala with ease. The book begins with a quick introduction that simplifies concurrent programming with actors. We then proceed to master all aspects of domain-driven design. We'll teach you how to scale out with Akka Remoting/Clustering. Finally, we introduce Conductr as a means to deploy to and manage microservices across a cluster.Style and approachThis comprehensive, fast-paced guide is packed with several real-world use cases that will help you understand concepts, issues, and resolutions while using Akka to create highly performant, scalable, and concurrency-proof reactive applications.

Leverage Scala and the functional paradigm to build performant softwareAbout This Book·Get the first book to explore Scala performance techniques in depth!·Real-world inspired use cases illustrate and support the techniques studied and the language features·This book is written by Vincent Theron and Michael Diamant, software engineers with several years of experience in the high-frequency trading and programmatic advertising industriesWho This Book Is ForThis book assumes a basic exposure to the Scala programming language and the Java Virtual Machine. You should be able to read and understand moderately advanced Scala code. No other knowledge is required.What You Will Learn·Analyze the performance of JVM applications by developing JMH benchmarks and profiling with Flight Recorder·Discover use cases and performance tradeoffs of Scala language features, and eager and lazy collections·Explore event sourcing to improve performance while working with stream processing pipelines·Dive into asynchronous programming to extract performance on multicore systems using Scala Future and Scalaz Task·Design distributed systems with conflict-free replicated data types (CRDTs) to take advantage of eventual consistency without synchronization·Understand the impact of queues on system performance and apply the Free monad to build systems robust to high levels of throughputIn DetailScala is a statically and strongly typed language that blends functional and object-oriented paradigms. It has experienced growing popularity as an appealing and pragmatic choice to write production-ready software in the functional paradigm. Scala and the functional programming paradigm enable you to solve problems with less code and lower maintenance costs than the alternatives. However, these gains can come at the cost of performance if you are not careful.Scala High Performance Programming arms you with the knowledge you need to create performant Scala applications. Starting with the basics of understanding how to define performance, we explore Scala's language features and functional programming techniques while keeping a close eye on performance throughout all the topics.We introduce you as the newest software engineer at a fictitious financial trading company, named MV Trading. As you learn new techniques and approaches to reduce latency and improve throughput, you'll apply them to MV Trading's business problems. By the end of the book, you will be well prepared to write production-ready, performant Scala software using the functional paradigm to solve real-world problems.Style and approachThis step-by-step guide will help you create high performance applications using Scala. Packed with lots of code samples, tips and tricks, every topic is explained in a detailed, easy-to-understand manner.

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