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HarperCollins e-books
HarperCollins e-books
Gross, Daniel
¥128.85
Bubbles from hot stocks in the 1920s to hot stocks in the 1990s are much-lamented features of contemporary economic life. Time and again, American investors, seduced by the lures of quick money, new technologies, and excessive optimism, have shown a tendency to get carried away. Time and again, they have appeared foolish when the bubble burst. The history of finance is filled with tragic tales of shattered dreams, bankruptcies, and bitter recriminations.But what if the I-told-you-so lectures about bubbles tell only half the storyWhat if bubbles accomplish something that can only be seen in retrospectWhat if the frenzy of irrational economic enthusiasm lays the groundwork for sober-minded opportunities, growth, and innovationCould it be that bubbles wind up being a competitive advantage for the bubble-prone U.S. economy?In this entertaining and fast-paced book you'll laugh as much as you cry Daniel Gross convincingly argues that every bubble has a golden lining. From the 19th-century mania for the telegraph to the current craze in alternative energy, from railroads to real estate, Gross takes us on a whirlwind tour of reckless investors and pie-in-the-sky promoters, detailing the mania they created but also the lasting good they left behind. In one of the great ironies of history, Gross shows how the bubbles once generally seen as disastrous have actually helped build the commercial infrastructures that have jump-started American growth. If there is a secret to the perennial resilience and exuberance of the American economy, Gross may just have found it in our peculiar capacity to blow financial bubbles and successfully clean up the mess.
Gender Intelligence
Gender Intelligence
Annis, Barbara
¥155.02
World-renowned experts on Gender Intelligence argue that it is time to move beyond politics and fairness to build an economic business case for gender diversity in the workplace.For too long, companies have played the numbers game attempting to tackle the problem of gender imbalance through affirmative action, numeric standards, and quotas. Yet these efforts have had no measurable impact on the number of women in leadership or on a company's bottom line. Meanwhile, the dominant paradigm of traditional business remains the same.In Gender Intelligence, Barbara Annis and Keith Merron introduce a revolutionary and effective approach that is fundamentally altering the cultures of major corporations around the world. They uncover the forces that create the current condition of gender inequality and reveal, for the first time, the powerful principles that are bringing about a shift in thinking. They highlight organizations that have made the transformation from a focus on gender equity to the more powerful objective of welcoming the natural differences between men and women, which ultimately produces greater economic value. Gender Intelligence proves that the true measure of gender equality does not reside in a percentage but in the untapped power of men and women openly working and winning together.
The House of Harper
The House of Harper
Exman, Eugene
¥95.39
The epic story of a publishing giantIn 1817 four young brothers opened a printing shop in downtown Manhattan. Two centuries later, their small enterprise has grown into one of the world's largest and most successful publishing houses. The Harper brothers and their sons and successors created a grand cultural institution that has become a cornerstone of America's literary heritage.Eugene Exman's classic history, published in 1967, The House of Harper is the fascinating account of the birth and growth of a magnificent literary empire. Richly detailed, it is filled with portraits of dynamic publishers and editors, with remarkable anecdotes about the legendary artists and authors whose works they championed and brought to the general public Charles Dickens, George Eliot, Herman Melville, Mark Twain, Winslow Homer, Henry James, Edna St. Vincent Millay, Thomas Wolfe, and Aldous Huxley, to name but a few. More than the enthralling saga of a successful business venture, it is a story of the shaping of American literature and culture.
The Girl's Guide to Starting Your Own Business
The Girl's Guide to Starting Your Own Business
Friedman, Caitlin
¥90.77
Geared toward the unique challenges faced by self-employed businesswomen and updated for the social media-driven, post-financial crisis world The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting fields. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.
First Comes Love, Then Comes Money
First Comes Love, Then Comes Money
Palmer, Bethany
¥83.03
Happy Couples Know How to Talk About MoneyThe number one cause for divorce is financial infidelity. Now "The Money Couple" reveals the missing ingredient needed before any financial program or plan can work: healthy financial communication. This book tells you how to: Diagnose your level of financial infidelity Identify your individual Money Personality Master the Money Huddle and the Money Dump Achieve financial goals once and for all
Profits Aren't Everything, They're the Only Thing
Profits Aren't Everything, They're the Only Thing
Cloutier, George
¥94.10
When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business rules that aren't taught at Harvard Business School include:The best family business has one member.Weekends are for working, not playing golf or coaching.Never pay your vendors on time.Wear your control freak badge with pride.Quit denial: if your business is failing during a recession, it's your fault. As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others.Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability.Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.
The Confidence Code
The Confidence Code
Kay, Katty
¥99.65
Confidence. We want it. We need it. But it can be maddeningly enigmatic and out of reach. The authors of the New York Times bestseller Womenomics deconstruct this essential, elusive, and misunderstood quality and offer a blueprint for bringing more of it into our lives.Is confidence hardwired into the DNA of a lucky few or can anyone learn itIs it best expressed by bravado, or is there another way to show confidenceWhich is more important: confidence or competenceWhy do so many women, even the most successful, struggle with feelings of self-doubtIs there a secret to channeling our inner confidenceIn The Confidence Code, journalists Katty Kay and Claire Shipman travel to the frontiers of neuroscience on a hunt for the confidence gene and reveal surprising new research on its roots in our brains. They visit the world's leading psychologists who explain how we can all chose to become more confident simply by taking action and courting risk, and how those actions change our physical wiring. They interview women leaders from the worlds of politics, sports, the military, and the arts to learn how they have tapped into this elemental resource. They examine how a lack of confidence impacts our leadership, success, and fulfillment.Ultimately, they argue, while confidence is partly influenced by genetics, it is not a fixed psychological state. That's the good news. You won't discover it by thinking positive thoughts or by telling yourself (or your children) that you are perfect as you are. You also won't find it by simply squaring your shoulders and faking it. But it does require a choice: less people pleasing and perfectionism and more action, risk taking, and fast failure.Inspiring, insightful, and persuasive, The Confidence Code shows that by acting on our best instincts and by daring to be authentic, women can feel the transformative power of a life on confidence.
Good To Great And The Social Sectors
Good To Great And The Social Sectors
Collins, Jim
¥78.32
Building upon the concepts introduced in Good to Great, Jim Collins answers the most commonly asked questions raised by his readers in the social sectors. Using information gathered from interviews with over 100 social sector leaders, Jim Collins shows that his "Level 5 Leader" and other good-to-great principles can help social sector organizations make the leap to greatness.
The Irrational Bundle
The Irrational Bundle
Ariely, Dan
¥323.63
Dan Ariely's three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, are now available for the first time in a single volume.
Flash Foresight
Flash Foresight
Burrus, Daniel
¥155.02
Today we all face more impossible challenges than ever before. But flash foresight lets you transform the impossible into the possible, revealing hidden opportunities and allowing you to solve your biggest problems before they happen. Daniel Burrus is one of the world's leading forecasters, corporate strategists, and visionaries. Over the past quarter century, he has established a reputation worldwide for his exceptional record of accurately predicting the future of technological change and its direct impact on the business world."Wouldn't it be amazing if you could predict the future and be right?" writes Burrus. "You can: all you have to do is leave out the parts you could be wrong about! And the amazing thing is, when you know where to look, there's more than enough you can be right about to make all the difference."From small businesses to multinationals, individual careers to entire industries, Flash Foresight looks at how Burrus's seven radical flash foresight "triggers" have transformed dozens of careers, fortunes, and lives. Both engaging and enlightening, Flash Foresight provides an easy-to-implement blueprint for applying the same strategies to your own business, enabling you to see the invisible and do the impossible.In the past, flash foresight was useful. Today, as the pace of technological change accelerates almost beyond the point of comprehension, it's an imperative.
Pitch Perfect
Pitch Perfect
McGowan, Bill
¥155.02
The media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence.During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. During these moments, it's important to be pitch perfect to use precisely the right tone to convey the right message to the right person at the right time. Such pitch-perfect moments are crucial in our personal and professional journeys. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, including: The Scorsese Principle: Hold your audience's attention with visual images. Direct the film that plays in your listener's mind. The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen. The Pasta-Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible. In Pitch Perfect, you'll learn how to overcome all these communication pitfalls. The Seven Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language both verbal and nonverbal can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you've left the room.
Leadership BS
Leadership BS
Pfeffer, Jeffrey
¥168.37
Too many leadership failures. Too many career derailments. Too many toxic workplaces filled with disengaged, distrustful employees. Jeffrey Pfeffer, a professor at the Stanford Graduate School of Business and the author of Power, offers an incisive dissection of the multibillion-dollar leadership industry and presents ways to fix its many problems.In Leadership BS, Jeffrey Pfeffer pulls back the curtain, showing how leadership really works and why so many leadership development efforts fail. In this forthright and persuasive critique, Pfeffer argues that much of the oft-repeated wisdom about leadership is based more on hope than reality, on wishes rather than data, on beliefs instead of science. In an age when transparency is considered a virtue, Pfeffer makes the case that strategic misrepresentation isn't as harmful as you think, that breached agreements are a part of business, that immodesty is frequently a path to success, and that relying on the magnanimity of your boss is a bad bet.Using research findings from social psychology, sociology, and sociobiology, and filled with practical, actionable advice, Leadership BS encourages readers to finally stop accepting sugar-laced but toxic potions as cures and to understand the realities of organizations and human behavior.To make real change, Pfeffer argues, we need to get beyond the half-truths and self-serving stories that are so prominent in the mythology of leadership. In calling BS on so much conventional wisdom, Leadership BS offers both a provocative, scientific examination of how leadership actually works and how it doesn't and a pre*ion for leaders future and present.
Cryptocurrency 101
Cryptocurrency 101
Patt Tomas
¥57.14
In 2010 the cryptocurrency known as bitcoin worth only ten cents, if you would have invested 1000 dollars into bitcoin in 2010, you would today be a multi-millionaire. Currency has ability to change the world and people believe we're at the very beginning of a revolution in the way the world operates because of the creation of the block chain which is the backbone of cryptocurrency. Can you imagine buying into a cryptocurrency that within a few months as value rises more than 2000%, sent this is a huge deal for investors because as time goes on and more and more people discover the power of cryptocurrency and the system it uses for security and all the other applications it has that can change the world, the value of cryptocurrency is going to skyrocket. In this course I will walk you through: - ? what cryptocurrency is. ? The Noteworthy digital currencies that currently exist. ? Why this has the potential to change the world. ? How to convert real money into cryptocurrency using the top most trusted platform online. ? How to transfer and trade various cryptocurrencies ? How to sell once you're ready... and more. ? Finally, will explore the two main strategies used when investing in concurrency. There is a lot to learn and a lot of potential to make money. Thanks for checking this course and I hope you will learn a lot.
Money Never Enough:Learn to Unlearn to Relearn the New Economy
Money Never Enough:Learn to Unlearn to Relearn the New Economy
Dwayne Anderson
¥30.88
" The illiterate of the future are not those who can’t read or write but those who cannot learn, unlearn, and relearn."- quote by Alvin TofflerWhat clearly he meant is that we need to learn and unlearn as we continue to stay updated with what that works and those that no longer works Much has changed since the baby boomers days ,including the path of staying ahead in today's digital age.To succeed from now , one must learn to accept the constant change to adaptation – continually unlearning old ‘rules’ and relearning new ones.That requires continually questioning assumptions about how things has changed , un-valid old paradigms, and ‘relearning’ what is now relevant to pursue in acquiring your wealth.This book is filled with excellent ideas and concepts of daily struggle to understand money science.There is a lot here in this book that can help an individual move toward financial freedom through understanding money and the mindset required to become wealthy, of which means you need to know what it is that separates the wealthy from the Not-so wealthy. What you need to know and identify with is what principles and what behavior the rich have , and that you need to relearn . Some of which , You have not taken action to Unlearn yet ,to stay Current and Get Ahead " Happiness that Money brings cannot last " ,With Money ,People cannot necessarily materialize everything , However without money many things cannot be done Accumulation of wealth with the pleasure to have comfort , luxuries , reputable status , financial influence, freedom and popularity are what money usually can help to achieve , its provides a centralized role in our lives , at a general necessity stage level as it helps to clothe and feed us ,to put a nice accommodation for stay and pay the bills. Money may not be everything, they may not even guarantee a happy life, but they are a pretty good basis to learn how to build happiness on ... for now I highly recommend this book to anyone who'd like to ignore the fluff available on the Internet and take action now.Now that being said, this book assumes you know about the basics like Cash Flow, budgeting, etc.It doesn't talk about investment mediums like stock market, bond, etc.And the best part is that unlike many books, this book tells you not to lead a frugal life
Trade Size Management
Trade Size Management
Jimmy Putnik
¥48.97
Your trading strategy is Great; But your money management is Failing you. We all know that 95% of traders lose money. The truth is that this has nothing to do with their strategy, Its all about money and trade size management. An avarage profitable trader has a win rate of only 50-55% . They have Mastered the skill of money management and so should you. In this course you will learn: - The difference between Profitable traders and Losers; The simple secret you should know Trading is a 50/50 chance game; How to make that work in your favor. Allign your trading to your goals; to eliminate guess work and panic trading. And of course, in all this we will handle the math of trade sizing and management. This is the Bridge to your future profitability.... get your copy now!
Mom Boss:Balancing Entrepreneurship, Kids & Success
Mom Boss:Balancing Entrepreneurship, Kids & Success
Nicole Feliciano
¥77.31
Mom Boss — Super Mom, Great Business Woman Entrepreneurial Mom: Learn how to be a super mom and a great business woman in a step-by-step guide to developing, incubating, and marketing your business without taking the joy out of family life with kids—being an active parent while being an active business entrepreneur. Badass Business Woman: Where Sophia Amoruso’s #GirlBoss left off for young millennials breaking into the business world, Mom Boss picks up and continues the mission for all the entrepreneurial moms out there. Mom Boss proves that being successful isn’t about degrees or sacrifices, it’s about balance and power. It’s where instinct meets intelligence. Every mom has it in her to be a badass business woman. Nicole Feliciano charts the course for building a successful career without sacrificing being a great mom. Mom Boss: The first book by Nicole Feliciano the Founder & CEO of Momtrends Media. Momtrends Media provides busy women with a daily dose of style. Each day Nicole and her team of editors, interpret trends for moms, keeping in mind that modern women want to look and feel great, but they are working with less time and less energy than they had before the kids came along. Nicole and her team are there to help and inspire women to look and feel their best. Social media is her playground, and she's built a loyal following by making fashion fun and accessible. Successful Business Woman: Before launching Momtrends Media, Nicole graduated from Vanderbilt University with a degree in English Literature, and spent a decade working in fashion -- most notably as an executive with Polo Ralph Lauren. When she became a mom in 2005, the business woman and fashion maven embarked on her social media career and began contributing to Babble.com, Time Out New York Kids, and many more online publications. Seeing a void in the blogosphere, she launched Momtrends.com in 2007. Momtrends continues to be the cornerstone of her media empire. Mom Boss includes: ·tips on how to develop, incubate, and market your business without taking the joy out of family life ·valuable self assessment exercises ·step by step advise, inspiration, and tried and true business and personal tips ·insights into how to be a successful and happy business woman and mom
Hookah Nights: Tales from Cairo
Hookah Nights: Tales from Cairo
Anne-Marie Drosso
¥65.32
Anne-Marie Drosso's collection of fourteen short stories guides us through the turbulence of Egyptian modern history - from Gamal Abdel Nasser's early days of glory, to Abdel Fatah el-Sisi's recent assumption of power. Each story weaves a tapestry of hope, crisis and despair, illustrated through an array of characters trying to make sense of their lives in the face of social change and political turmoil. Drosso fictionalises potent segments of time from the mid-20th century onwards, revisiting illuminative figures from and affiliated with the 'Cradle of Civilisation'. The collection kicks off with 'Good Man', a story based on the life and death of writer and diplomat Herbert Norman (1909-1957), who was the Canadian Ambassador to Egypt (1955-1957) during the Suez Crisis. 'Lee is Coming' is loosely based on Lee Miller (1907-1977), the model, muse and photographer, following her divorce from an Egyptian businessman. These personal, often touching tales provide a seamless narrative to Egypt's tumultuous transitional phase.
Identific?ri
Identific?ri
Mircea Martin
¥24.44
Cine alearg? dup? doi iepuri nu prinde nici unulAsaltul zilnic de e-mailuri, mesaje ?i ?nt?lniri te distrage de la ce e important ?i te streseaz? enorm. Solicit?rile de la locul de munc? ?i din familie sunt din ce ?n ce mai numeroase. Rezultatul: productivitate sc?zut?, deadline-uri dep??ite, c??tiguri mai mici, ?ncetarea ascensiunii profesionale. DAR VREI MAI MULT. Vrei mai mult? productivitate. Vrei c??tiguri mai mari, pentru un nivel de via?? mai ridicat, vrei mai mult timp pentru tine, familia ?i prietenii t?i. ACUM PO?I S? FACI MAI PU?INE LUCRURI ?I S? REALIZEZI MAI MULT. Un singur lucru te ?nva??:s? ob?ii rezultate mai bune ?n mai pu?in timp;s? reduci stresul;s? scapi de sentimentul de cople?ire;s? ??i recape?i energia;s? ob?ii rezultate extraordinare la munc? ?i ?n via?a personal?.?nva?? s? te concentrezi pe ceea ce conteaz?!
Evim Dolar Evim: “Evinden Para Kazan”
Evim Dolar Evim: “Evinden Para Kazan”
Ebru Fidan
¥66.79
Evini kiraya veren ev sahipleri!!Art?k ayl?k sabit kira bedeline mahkum de?ilsiniz!Hem eviniz sürekli kontrolünüz alt?nda olacak, Hem de yeterli hizmeti vererek daha fazla para kazanabileceksiniz.Bu s?rada dünyan?n her yerinden bir?ok dostunuz tan?d???n?z insanlar olacak.Bu kitapta evinizi nas?l, nerde, ne ?ekilde, pazarlayarak daha fazla kazan? elde edebilece?inizin ipu?lar? verilmi?tir.Hem e?lenin Hem kazan?n!!! ?NS?Z / G?R??Uzun y?llar i? hayat?nda ini?li ??k??l?, yorucu ve stres dolu zamanlardan sonra. Ebru art?k kendi i?ini yapmal?s?n bu kadar ko?tur ko?tur nereye kadar seslerine 2 y?l sonra kulak verdim. ?e?itli i?ler yapt?m ?ok ?e?itli desem yeri var J s?ralayacak olursam siz bile ?a??racaks?n?z.?ngiltere’de telefon uygulamalar? haz?rlay?p Türkiye’ye pazarlayan bir firman?n home ofise online dan??manl???,Italyan Panorama Vitrin Dizayn firmas?n?n ?stanbul’daki markalar?n Vitrin Tasar?m projelerinin haz?rlanmas?,Ing?ltere’den Erkek Giyim üzerine Türkiye’den ithalat yapan firman?n mü?teri temsilcili?i,?ngiltere Assosia firmas?n?n Türkiye’de Marka denetimiTabii bunlar hep otelcili?in yan?nda ekstra gelir i?in yapt???m i?lerdi. Malum ?stanbul gibi bir yerde tek ba??na ayakta kalabilmek emek ister.As?l mesle?im otelcilik, 15 y?l boyunca Laleli ve Taksim b?lgesinde baz? otellerde muhasebe de daha sonra da y?netici olarak g?rev ald?m. Gelin siz dü?ünün nas?l deli gibi ?al??t???m?.Tatiller falan benim i?in lüks ?tesi bir ?eydi. Tatile ??kacak olsam vicdan azab? ?ekerdim J kald? ki hala tatil konseptine al??amad?m ama al???yorum art?k yava? yava?.Ger?? yapt???m en büyük tatil;yurt d???nda yasayan ablam Türkiye’ye geldiginde, a?lemle gec?rd?g?m 3 gunluk tat?l olmu?tu o da bilgisayar ve telefon ba??nda JNeyse uzun laf?n k?sas? art?k etraf?ma kulak verd?m ve ucundan ba?layal?m bakal?m ded?m. Otelc?l?k d?neminde zaten otel mü?terileri haricinde acentalar olsun, eski misafirlerimiz olsun sürekli konaklama ihtiya?lar? olurdu ve biz de bildi?imiz ?al??t???m?z yerlere y?nlendirirdik.Her ?ey bir tarafa, ?ncelikle sunu s?ylemek isterim ki ?ok merakli ve ara?t?rmac? bir ki?ili?im vard?r malum Basak burcuyum J Taksim’de bir otelde y?neticilik yaparken gitmedi?im online pazarlama e?itimi, okumad???m kitap, ara?t?rmad???m konu kalmad? desem abartm?? olmam. ?imdi meyvelerini topluyorum zaten. BU KITAP KIMLER ICIN HAZIRLANDI.Bu kitap 2 grup i?in haz?rland?1. Hali haz?rda dairesi olup bu sekt?rün i?inde olanlar ve geli?tirmek isteyenler.2. Bu sekt?rü duymu? ve dairesini de?erlendirmek isteyen ama nas?l yapaca??n? bilemeyenler i?in.Hali haz?rda ev sahibi olanlar bir ?ok konuya vak?f olabilirsiz ama bunun yan? sira nas?l daha da ilerleye bilir ve en iyi evsahibi olabilirsiniz. Bu geli?im size arama sonu?lar?nda bulundu?unuz b?lgedeki evler aras?nda daha ust s?ralarda ??kman?za yard?mc? olacakt?r.Ev sahipleri evlerini de?erlendirmek isteyenler ama bir turlu cesaret edemeyenler. Sizler i?in de her bir detay anlat?larak ad?m ad?m bu i?i nas?l yapabilece?inizi nas?l yard?mlar alabilece?iniz.
Borsaya Teknik Bak??: [A??klamal? Terimler ve Diyagramlarla]
Borsaya Teknik Bak??: [A??klamal? Terimler ve Diyagramlarla]
Tarkan Özhan
¥37.11
NSZ / GR Ekonomik Analiz Hisse fiyatlar genel ekonomik koullardan etkilendiinden dolay ekonomik analiz temel analizin ilk aamasn oluturur. Hisse senetlerine yaplan bir yatrmn krla sonulanma olaslnn, gülü ve büyüyen ekonomilerde daha yüksek olduu bilinmektedir. Dolaysyla bu aamada hisse senedi yatrm iin genel ekonomik konjonktürün uygun olup olmad belirlenmeye allr. Zira ekonomik konjonktürdeki canlanma beklentisi hisse senedi yatrm iin uygun bir ortam iken, ekonomik konjonktürdeki daralma (resesyon) beklentisi hisse senedi yatrmlarndan klmas iin uygun bir ortama iaret eder. Ekonomik konjonktürdeki canlanma veya daralma beklentisi gstergelerden hareketle ekillenir. Ancak bu gstergeleri okuyabilmek ya da a deerlendirebilmek iin, nce genel olarak ekonomi ve ekonominin dinamikleri noktasnda bilgi sahibi olmak gerekir. Basite ifade edilmeye allan genel ekonomideki gelimeler ve sorunlar yakndan takip edilerek gelecek hakknda yaplan tahminler, yatrmclar asndan büyük nem tar. Ekonomik analizde ilk olarak dünyadaki ekonomik, sosyal ve politik gelimeler deerlendirilir. Daha sonra ise bu gelimelerin ülke ekonomisine olas etkileri deerlendirilir. Daha nce de ifade edildii üzere, bu tür deerlendirmeler ekonomik gstergelerden hareketle yaplr. Dolaysyla ekonomik analizde hangi ekonomik gstergelerin kullanlabilecei ve bu gstergelerin nasl deerlendirilecei konusu en nemli aamadr. Bu gstergeler ekonomik konjonktür hakknda bir fikir verecektir. Yazar Hakknda [Tarkan zhan, 1969-] RENM DURUMU: Trakya üniversitesi Blüm: Fen Fakultesi Kimyager MESLE: Borsac, Trader, Portfoy Ynetimi Aktif alma süresi; 25 yl
Das Kapital'in ?ifresi
Das Kapital'in ?ifresi
Tarkan Özhan
¥37.20
Kapitalist üretim tarz?n?n egemen oldu?u toplumlar?n zenginli?i, "muazzam bir meta birikimi" olarak kendini g?sterir, bunun birimi tek bir metad?r. Ara?t?rmalar?m?z?n, bu nedenle, meta?n tahlili ile ba?lamas? gerekir. Meta, her ?eyden ?nce, bizim d???m?zda bir nesnedir ve, ta??d??? ?zellikleriyle, ?u ya da bu türden insan gereksinmelerini gideren bir ?eydir. Bu gereksinmelerin niteli?i, ?rne?in ister mideden, ister hayalden ??km?? olsun, bir ?ey de?i?tirmez. Burada nesnenin, bu gereksinmeleri, ge?im arac? olarak do?rudan do?ruya m?, yoksa üretim arac? olarak dolayl? yoldan m?, nas?l giderdi?i de bizi ilgilendirmemektedir. Demir, ka??t vb. gibi her yararl? ?eye, iki g?rü? a??s?ndan, nitelik ve nicelik a??s?ndan bak?labilir. Her yararl? ?ey, bir?ok ?zelliklerin bir bütünüdür ve bunun i?in ?e?itli y?nlerden yararl? olabilir. ?eylerin ?e?itli kullan?mlar?n? bulup ortaya ??karmak tarihin i?idir. Yararl? nesnelerin niceli?ini ?l?mek i?in toplumca benimsenen ?l?üleri saptamak da b?yledir. Bu ?l?ülerin farkl? olu?unun nedeni, k?smen ?l?ülecek nesnelerin niteliklerinin farkl? olu?u, k?smen de al??kanl?klard?r. Bir ?eyin yararl?l???, onu, bir kullan?m-de?eri haline getirir. Ama bu yararl?l?k, belirsiz bir ?ey de?ildir. Meta?n fiziksel ?zellikleriyle s?n?rl? oldu?u i?in, o, metadan ayr? bir varl??a sahip de?ildir. Demir olsun, bu?day olsun ya da elmas olsun, bir meta, bu nedenle, maddi bir ?ey oldu?u i?in, bir kullan?m-de?eridir, yararl? bir ?eydir. Meta?n bu ?zelli?i, o meta?n yararl? niteliklerinden yararlanmak i?in gerekli olan emek miktar?na ba??ml? de?ildir. Karl Marx, “Das Kapital’i bundan yakla??k 150 y?l ?nce yazd?. Bugüne kadar üzerinde yüzlerce yorum yap?l?p binlerce kitap yay?nland?. Peki ama, Karl Marx Das Kapital’de ger?ekte neyi ve hangi sistemi anlatmaya ?al???yordu? Yahudilikle ba?lant?lar? neydi? ??ddia edildi?i gibi baz? büyük bankerlerle ve bizatihi Kapitalizmin kendisiyle bir ili?kisi var m?yd?? Karl Marx’a ait oldu?u iddia edilen ünlü yahudi banker ailesi, Rothschild ailesinden geliyor oldu?unu iddia eden bir soy a?ac? ?izimi ger?ekte var m?yd?? Halihaz?rda “Komunizm“ ve paralelindeki “Marksizm” ve buna paralel olan “Sosyalizm”; tarihte Kapitalizm’e kar?? bir kar?? devrim hareketi olarak, bir Anti-Tez olarak, yine bu büyük bankerler ve tüm dünya genelinde ana kapital’i kontrol eden bu yahudi aileleri taraf?ndan m? ortaya ??kart?lm??t? ve Marx, bunun ger?ekle?mesinde ?ncü bir rol mü oynam??t?? Bu eseri yazarken, Bundan sonraki ü? d?rt y?l boyunca, büyük yap?t? bütünlü?ü i?inde be? alt? kez üst üste okudum. Marx'?n ba?vurdu?u geni? ekonomi literatürünün de i?ine dald?m. Marx'a y?neltilen burjuva, akademik ve sosyal demokrat ele?tirileri inceledim; Kautsky, Lenin, Hilferding, Luxemburg, Buharin ve ba?kalar?n?n Das Kapital'e ili?kin geli?tirdikleri yorumlarla da tan??t?m. Ba?lang?? noktam olan ?iir ve esteti?i gerilerde b?rakarak, tüm entellektüel tutkumu, ticari dola??m, toprak rant?, tar?mda sermayenin yo?unla?mas?, k?r oran?n?n dü?mesi ve i??i s?n?f?n?n yoksulla?mas?na ili?kin mali doktrinlere ve bu bahts?z bilimin di?er y?nlerine y?nelttim. Ricardo, Sismondi, Sombart, B?hm-Bawerk ve Keynes'in ilk zamanlar?ndaki ?al??malar?ndan, tekrar ve tekrar Das Kapital'e d?ndüm ve bu sistemleri ve bilimsel uzant?lar?n? bu eserde das kapital’e gore yeniden yorumlad?m. Tüm bu yorumlamalar ve bunlara ili?kin kafan?zdaki pek ?ok soru i?aretinin cevaplar?n? bu eserde bulacaks?n?z.. ?? K?saca Karl Marx [1818-1883] ?Karl Marx, 5 may?s 1818 do?umlu filozof, siyaset bilimci ve devrimci karakter. Tam ad?yla Karl Heinrich Marx, komünizmin fikri babas? ve teorideki kurucusu kabul edilir. Fikirleri Lenin gibi bir?ok devrimciyi etkilemi?tir. 14 mart 1883 tarihinde Londra'da ?lmü?tür. Karl Marx'?n herkes?e bilinen dev eseri 'Das Kapital'dir. Ekonomi Politi?in Ele?tirisi alt ba?l?kl? bu kitap, Karl Marx'?n en ?nemli yap?tlar?ndand?r. Toplam ü? cilttir. 2. ve 3. ciltler Marx'?n ?lümünden sonra, dostu ve ?al??ma arkada?? 'Friedrich Engels' taraf?ndan notlar?n?n düzenlenmesi sayesinde yay?nlanabilmi?tir. ? ?Karl Marx'?n di?er baz? eserleri: ?- 1844 Elyazmalar? (1844) ?- Kutsal Aile (1845) ?- Feuerbach ?zerine Tezler (1845) ?- Alman ?deolojisi (1845-1846) ?- Felsefenin Sefaleti (1847) ?- Komünist Manifesto (1847-1848) ?- ?cretli Emek ve Sermaye (1848-1849) ?- Fransa'da S?n?f Sava??mlar? (1850) ?- Louis Bonaparte'in 18 Brumaire'i (1852) ?- Grundrisse (1857-1858) ?- Ekonomi Politi?in Ele?tirisine Katk? (1859) ?- Art?-De?er Teorileri (1862-1863) ?- Fransa'da ?? Sava? (1871) ?- Gotha Program?'n?n Ele?tirisi (1875)
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