Creating Capital: Money-making as an aim in business
¥40.79
The object of this paper is to discuss money-making; to examine its prevalence as an aim among people generally and the moral standards which obtain among those who consciously seek to make money. The desire to make money is common to most men. Stronger or weaker, in some degree it is present in the mind of nearly every one. Now, how far does this desire grow to be an aim or object in our lives, and to what extent is such an aim a worthy one?
D?? Ticarette Alternatif Para Kazanma Yollar?
¥47.17
D?? ticaret ?ok basit anlat?m? ile bir ülkede üretilen mal?n o malla ihtiya? duyulan bir ba?ka ülkeye sat?lmas?d?r. Mal?n bir ülkeden sat?lmak suretiyle bir ba?ka ülkeye g?nderilmesi süreci gerek ilgili ülke mevzuatlar? gerekse uluslararas? ticaret uygulamalar? nedeniyle bazen son derece karma??k bir hal alabilir. Hele bu sürece dahil olan al?c? ve sat?c?lar süre? hakk?nda yeterli bilgi ve beceriye sahip de?ilse o d?? ticaret i?lemi ne yaz?k ki hukuki baz? müdehaleler gerektirebilir. Baz? üretici ve mü?teriler d?? ticaret konusunda yeterli bilgi ve beceriye sahip olmamalar?na ra?men ?o?u zaman gerek zorunluluktan gerekse d?? ticaretin sa?layaca?? faydalar? bilerek ihracat ve ithalat yapmak isterler. B?yle durumlarda esas i?i al?m sat?m olmayan ancak üretici ve mü?terilerin bir d?? ticaret i?ini ger?ekle?tirebilmelerini sa?layan ki?i ve yap?lar devreye girer. ??te kitab?n konusu bu; d?? ticarette üretici ve son kullan?c?lar d???nda para kazanan bu di?er ki?i ve yap?lar?n tan?t?lmas?, i? planlar?n?n anlat?lmas?, risk ve kazan? oranlar?n?n incelenmesi, tavsiyeler, uyar?lar. Elinizde tuttu?unuz kitab?n dünyada bir e?i yok. Ge?mi?te olmad?. Belki gelecekte de olmayacak. Peki ben neden b?yle bir kitap yazd?m ve kitap neden 8 bask? yapt? ? E?itimlerimden mezun olan giri?imcilerin s?k s?k "hocam e?itimi ald?k, ?ok iyiydi ancak bu bilgileri biz ?imdi nerede ve nas?l kullanaca??z?" diye sorular geliyordu. Yani giri?imcilere olta ve yemi veriyordum ama yemi i?neye nas?l takacaklar?n?, nerede avlanacaklar?n? ve oltay? suya nas?l atacaklar?n? ??retmiyordum. ??te bu kitap bu eksikli?i gidermek i?in yaz?ld?; d?? ticaret bilgisinin sahada nas?l kullan?laca??n? ve nas?l para kazan?laca??n? anlatmak i?in. Umar?m size de faydal? olur...
Borsa ve Piyasalar Anatomisi
¥36.95
Sermaye piyasalar? do?an?n i?leyi?i gibi davran??lar sergiler.. Do?a gibi dinamik haldedir... sürekli evrilir ve geli?irler Bilgi üreterek ve üretilen bilgiyi kullanarak ilerlerler..Bilgi sadece ki?ilerle piyasalar?n etkile?iminden ortaya ??kar. Bu nedenle teorik de?il, pratiktir. Bilgiyi anlama gayreti belli bir bilin? yarat?r ve ki?ilerin dü?ünerek hareket etmesi neticesinde piyasalar kendi do?al d?ngüsünü olu?turur. ?nsanlar?n olu?turdu?u yap?n?n kendisi de zamanla dü?ünen bir organizmaya d?nü?ür... Ki?i kendini korumaya ve geli?tirmeye y?nelik oldu?u i?in piyasalar da kendilerini koruyucu ve geli?tirici sistemlerini olu?tururlar. Ekonomik sistem binlerce farkl? piyasaya sahiptir ve bu say? giderek artmaktad?r. Artan finansal enstrümanlar ve hisse senedi borsalar?, menkul k?ymetlerin ?e?itlili?i, ülke ekonomilerindeki büyümenin finansal piyasalara giderek daha fazla ba??ml? hale gelmesine neden olmu?tur. Yat?r?mc?lar?n piyasa enstrümanlar?na ba??ml?l??? finansal sistemi olduk?a ?nemli hale getirir... Sermaye piyasalar? yat?r?mc?lar?n problemleri ??zebilecek bilgiyi olu?turmakta ba?ar?l?d?r.. ??te bu problemi ??zme ?eklidir. Piyasalar?n karakteri, asla bir kurtar?c? kahraman?n gelmesini beklemek de?ildir Bu nedenle problemleri ??zmek i?in farkl? bir y?ntemi vard?r. Rassal yürüyü? fiyat hareketlerinin rastlant?sal ve ?nceden tahmin edilemez oldu?unu s?yler. Fiyat hareketlerinin seyrini de?i?tirecek ani yükseli? ve dü?ü?lerde mevcut pozisyonda kal?nmas?n? savunur. Bu davran?? kimi yat?r?mc?lara mant?kl? gelebilir. Fakat profesyoneller i?in rastlant?sall?k ?ok ?nem arz etmez. Fiyatlar?n zaman zaman rastlant?sal oldu?u kabul edilse de her zaman rastlant?sal oldu?una inanmak amat?rlük olacakt?r Gelece?in ?ng?rülmez olu?u temel varsay?md?r.. Akl?n s?n?rl? dü?ünce gücü gelece?in ?ng?rülebilir olmad???n? fiyatlar?n olu?umu i?in de ?o?u zaman kullan?r. Teorik olarak herkese mant?kl? gelecek bu dü?ünce acaba profesyonel bak?? a??s?yla de?erlendirildi?inde temelinde bir hata i?eriyor olamaz m?: Fiyatlar?n ne y?nde ger?ekle?ece?ini bilememek. Piyasalar yat?r?mc?lar olmad??? sürece varl???n? sürdüremez.. Yat?r?mc?lar piyasalar?n karma??k yap?s?n? ak?l ve duygular?n? sentezleyerek ??zümlemeye ?al??anlard?r. S?radan bir insan ya da piyasa profesyoneli. Ekonomi k?tü giderken finansal piyasalarda i?lem yapmaya neden devam ederler.? Kimsenin g?remedi?i bir ?eyi mi g?rmektedirler? [Tarkan ?zhan, 1969-] ??REN?M DURUMU: Trakya üniversitesi B?lüm: Fen Fakultesi Kimyager MESLE??: Borsac?, Trader, Portfoy Y?netimi Aktif ?al??ma süresi; 25 y?l
Vizionare
¥65.32
Ce ve?i g?si ?n aceast? carte? Ve?i g?si ?nt?mpl?ri ?i pove?ti care seam?n? izbitor cu cele pe care le vedem ?n corpora?ii. Ve?i reg?si lucruri familiare, lucruri care v? plac, dar ?i lucruri care ?i vor pune pe g?nduri pe corporati?ti. Ve?i reg?si pove?ti despre situa?ii zilnice, colegii de birou, colegii de la alte birouri. ?i, nu ?n ultimul r?nd, v? ve?i reg?si pe fiecare dintre voi. De ce s? cump?ra?i o carte care v? poveste?te ceva ce tr?i?i zilnic? Poate pentru c? modul ?n care se poveste?te o s? v? plac? ?i o s? v? captiveze, pentru faptul c? e ca ?i cum cineva v-ar fi citit g?ndurile, pentru faptul c? doar vre?i s? v? sim?i?i bine descoperind mediul corporatist. Este o carte dedicat?, ?n principal, corpora?iilor ?i oamenilor care lucreaz? ?n ele, adic? despre noi, corporati?tii. ?ntr-un ton optimist ?i, sper, amuzant.
Afl? cum: De ce modul ?n care facem ceva decide rezultatul ac?iunii
¥82.81
„Lectur? obligatorie pentru oricine vrea s? aib? succes în afaceri sau în via?a personal?.“ – Jim Skinner, CEO McDonald’s 2004–2012
The Fall of Advertising and the Rise of PR
¥83.03
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
Reengineering the Corporation
¥94.10
The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company's processes, organization, and culture to achieve a quantum leap in performance. Michael Hammer and James Champy have updated and revised their milestone work for the New Economy they helped to create -- promising to help corporations save hundreds of millions of dollars more, raise their customer satisfaction still higher, and grow ever more nimble in the years to come.
Political Economy of Pipelines
¥576.83
With global demand for energy poised to increase by more than half in the next three decades, the supply of safe, reliable, and reasonably priced gas and oil will continue to be of fundamental importance to modern economies. Central to this supply are the pipelines that transport this energy. And while the fundamental economics of the major pipeline networks are the same, the differences in their ownership, commercial development, and operation can provide insight into the workings of market institutions in various nations.?Drawing on a century of the world's experience with gas and oil pipelines, this book illustrates the importance of economics in explaining the evolution of pipeline politics in various countries. It demonstrates that institutional differences influence ownership and regulation, while rents and consumer pricing depend on the size and diversity of existing markets, the depth of regulatory institutions, and the historical structure of the pipeline businesses themselves. The history of pipelines is also rife with social conflict, and Makholm explains how and when institutions in a variety of countries have controlled pipeline behavior-either through economic regulation or government ownership-in the public interest.
Economic Regulation and Its Reform
¥906.54
The past thirty years have witnessed a transformation of government economic intervention in broad segments of industry throughout the world. Many industries historically subject to economic price and entry controls have been largely deregulated, including natural gas, trucking, airlines, and commercial banking. However, recent concerns about market power in restructured electricity markets, airline industry instability amid chronic financial stress, and the challenges created by the repeal of the Glass-Steagall Act, which allowed commercial banks to participate in investment banking, have led to calls for renewed market intervention.Economic Regulation and Its Reform collects research by a group of distinguished scholars who explore these and other issues surrounding government economic intervention. Determining the consequences of such intervention requires a careful assessment of the costs and benefits of imperfect regulation. Moreover, government interventions may take a variety of forms, from relatively nonintrusive performance-based regulations to more aggressive antitrust and competition policies and barriers to entry. This volume introduces the key issues surrounding economic regulation, provides an assessment of the economic effects of regulatory reforms over the past three decades, and examines how these insights bear on some of today's most significant concerns in regulatory policy.
A Princess Runs Away
¥41.86
The beautiful Princess Vasila, an orphan, who has been looked after by Baroness von Bergstein in a Grace and Favour house, is astonished when an Equerry arrives to take her to Windsor Castle to see the Queen. ??????????? She is not told until she arrives that Prince Gadelov of Saralovia, which is a small Balkan State, has appealed to Queen Victoria to give him a Royal British wife so that he can be protected from the grasping Russians. ??????????? When the Queen tells Vasila that she is to marry Prince Gadelov immediately, she is horrified and very frightened. ??????????? Without really thinking she runs away down a passage and out through a side door of The Castle. She then jumps into a parked van and its driver agrees to take her wherever she wants to go. ??????????? As they are leaving Windsor Castle, the van is stopped by Prince Gadelov arriving in an open carriage.? When she sees the man who is to marry her, she knows that she would rather die than allow him to touch her. ??????????? The van driver puts her down at a nearby circus, as she loves circuses, and here she goes to look at the Helter-skelter, which she has never seen before. ??????????? As she wants one thing to remember in case she is taken back and married before she can prevent it, she asks a stranger who is standing by her to take her on the Helter-skelter. ??????????? The man is Kelvin Ridge, who has just arrived from India.?? He is in disguise because, having discovered a dastardly Russian plot to murder the Viceroy, his life is in danger. ??????????? How the two of them, who are both running away from danger, ride on the Helter-skelter and how Kelvin Ridge finds it difficult, as Vasila clings desperately to him, to be rid of her as she has nowhere to go. ??????????? How she saves his life and he inevitably falls in love with her is all told in this exciting romance by BARBARA CARTLAND.
On Speaking Well
¥88.56
For anyone who fears the thought of writing and giving a speech--be it to business associates, or at a wedding--help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including: Finding you own authentic voice Developing a text that interest you Acing the all-important first paragraph Using logic to move your audience Creating, developing, and reinventing the "core speech" for diverse audiences Strengthening your speech with a vital element: humor Winnowing your thought down to the essentials Handling professional jargon, clich s, and the sound bite syndrome Presenting your speech in the best way Collecting intellectual income--conversing your speech treasures Breaking all the rules and still succeeding Reading for inspiration--how to use the excellence of others Complete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech
Reluctant Capitalists: Bookselling and the Culture of Consumption
¥229.55
Over the past half-century, bookselling, like many retail industries, has evolved from an arena dominated by independent bookstores to one in which chain stores have significant market share. And as in other areas of retail, this transformation has often been a less-than-smooth process. This has been especially pronounced in bookselling, argues Laura J. Miller, because more than most other consumer goods, books are the focus of passionate debate. What drives that debateAnd why do so many people believe that bookselling should be immune to questions of profit?In Reluctant Capitalists, Miller looks at a century of book retailing, demonstrating that the independent/chain dynamic is not entirely new. It began one hundred years ago when department stores began selling books, continued through the 1960s with the emergence of national chain stores, and exploded with the formation of "e;superstores"e; in the 1990s. The advent of the Internet has further spurred tremendous changes in how booksellers approach their business. All of these changes have met resistance from book professionals and readers who believe that the book business should somehow be "e;above"e; market forces and instead embrace more noble priorities.Miller uses interviews with bookstore customers and members of the book industry to explain why books evoke such distinct and heated reactions. She reveals why customers have such fierce loyalty to certain bookstores and why they identify so strongly with different types of books. In the process, she also teases out the meanings of retailing and consumption in American culture at large, underscoring her point that any type of consumer behavior is inevitably political, with consequences for communities as well as commercial institutions.
Alpha Dogs
¥83.93
Take an ordinary business. A bike shop. An auction company. An ice cream parlor. A sock manufacturer. In thoroughly mundane businesses like these, an entrepreneur must outsmart the multitudes of competitors, leap to the head of the pack, and become a dominant Alpha Dog.Exactly how does an everyday company distinguish itself in the marketplace, generate much higher sales than its competitors, and earn the lasting loyalty of customers and employeesIs it cutting-edge productsBrilliant serviceIngenious branding?Donna Fenn, a twenty-year veteran of Inc. magazine, has discovered the people who have the answers. In a personal and probing style, she introduces you to eight Alpha Dogs. These men and women share their solutions and insights on how to rise to the top, despite multiple competitors, from Chinese manufacturers to Wal-Mart.Readers will meet: Chris Zane, an intense, ambitious father of three boys. His Branford, Connecticut, retail bike shop has flourished among Wal-Mart, Sports Authority, and independent bike stores. He's done it by seeking out new markets and perfecting the art of customer service. Deb Weidenhamer, a tough woman in a male-dominated industry who transformed a traditional auction company with cutting-edge technology. While her competitors were still fretting about eBay, she was using the online auction giant as a training ground for her own innovative Web site. Amy Simmons, a former premed student who fell in love with the ice cream business in Boston and then founded her own ice cream parlor in Austin, Texas. With twelve Amy's Ice Creams stores in Austin, Amy's is the Austin hometown favorite, despite her deep-pocketed rivals, Ben Jerry's and Cold Stone Creamery. In accessible, conversational style, Donna Fenn tells each entrepreneur's personal story, shares their winning formulas, and offers nuts-and-bolts advice and practical tips. Alpha Dogs is a lively handbook for every current and aspiring entrepreneur.
So You Want to Write a Novel
¥84.16
You know there is a novel locked inside of you chock-full of conflict, humor, irony, enthralling events and fascinating characters. What you don't know is how to set it free.Practical Advice, Hands-On HelpRespected author and professional writing instructor Lou Willett Stanek's New York workshops have enabled scores of aspiring novelists to realize their dreams of completing credible and compelling manu*s. Here, in a positive, user-friendly format, she offers not only encouragement and motivation, but Clear, Step-By-Step Instructions To Accomplish Your Goal from original conception through final draft.Learn How To: Set up and stick to a writing schedule Create unforgettable characters Follow strong plotting and solid structure guidelines Choose a viewpoint and develop conflict Handle flashbacks and transitions Not Just Philosophy Or A Simple Motivational Tool, This Is The Book That Tells You How To Succeed
Ahead of the Market
¥90.77
Beat the Pros at Their Own Game All too often, you learn about good stocks far too late to profit from the information. By the time you actually buy a stock, professional investors have already been there, bought the stock, driven up the price, and are just waiting to unload it at an inflated price.All That's About to Change. . . .In Ahead of the Market, Mitch Zacks shows investors how they can spot stocks that are poised to take off long before the rest of the crowd learns about them. HowBy unlocking the gems of priceless information buried in Wall Street's often self-serving research. Ahead of the Market is the first book, ever, that enables you to profitably use the analyst stock research for which Wall Street firms pay more than one billion dollars annually. Many investors have rightly felt misled in the past by analysts who continued to hype stocks as prices plummeted. You may have even concluded that Wall Street research is totally worthless. But it's not.In Ahead of the Market, Mitch Zacks shows that analysts actually provide a wealth of market-moving information that can generate exceptional returns if interpreted correctly.The key is to use the research produced by Wall Street analysts the same way the professional money managers do.Pioneered by the firm Zacks Investment Research and based on more than twenty years of intensive analysis, the investment strategies revealed in this book are indeed the same ones used by successful professional investors everywhere.In these pages you will learn how to form an investment plan by locating stocks that are poised for price appreciation and avoiding stocks heading for a fall. Zacks shows how you could have prevented being burned when the recent bubble burst, if you had known how to use analyst research correctly and teaches you the rules of the research game so you will not fall victim the next time around. In sum, this book is your guide to picking the right stock at the right time.Mitch Zacks's groundbreaking research provides new insights and new strategies to: Use revisions to analysts' earnings estimates to predict the rise and fall of stock prices Interpret the real meaning behind analysts' stock recommendations Employ the "cockroach" phenomenon and other methodologies to predict earnings surprises before they occur Determine how to react when a company reports earnings and how to profit from "post-earnings announcement drift" Understand and profit from "analyst creep" the reason that earnings estimate revisions occur incrementally over time Avoid being duped by the games that companies play with their earnings reportsWhether the economy is healthy or stalled, whether the market is up or down, by focusing on the strategies contained in this book you will always come out ahead. Well-picked individual stocks will always carry the day. Now with Ahead of the Market, you will finally have the same tools institutional investors have and will be able to find great stocks in any market environment.
Use The News
¥78.32
Explaining the methods that have made her -- and her stock picks -- famous, Maria Bartiromo tells investors how to use hot information to make money in any market, raging bull or lumbering bear. Packed with sage advice from the most influential people on Wall Street, Use the News is an indispensable investment handbook that will disclose the Wall Street insiders' secrets and show you how to take control of your investments.
Best Practices: Difficult People
¥72.70
Every office has someone who's no fun to be around. But getting along with that person and managing them effectively can make both your jobs easier. Difficult People, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Recognize why and when people act out Identify different types of difficult people Cope with difficult behavior Get the most out of trouble employees Nurture a harmonious work environment The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.
Best Practices: Time Management
¥72.70
There are only twenty-four hours in a day, but you can make them count. Time Management, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Set and prioritize goals, objectives, and tasks Create an effective schedule Avoid distractions and interruptions Respect other people's time Build a time-conscious organization The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.
Do Cool Sh*t
¥88.56
An inspiring, irreverent manifesto for those seeking to blaze their own path to entrepreneurship and find fulfillment and happiness through bold action and big ideasHave you ever wondered if it's possible to make a career out of something you loveOr how to march through life with a purpose and get the most out of every secondMiki Agrawal, entrepreneur, angel investor, and cool-sh*t-doer, has figured it out. Here Miki shares her own adventures in entrepreneurship and life, from learning to step out of her comfort zone in a foreign country to achieving her dream of playing soccer for the New York Magic to partnering with Tony Hsieh of Zappos.com to launch her dream business.In Do Cool Sh*t, Miki shows you how to start your own business, fund it on a shoestring budget, convene the perfect group to brainstorm your business plan, test your product, get great (free) press coverage, and more all while living a life you're proud of.Miki pulls back the curtain to reveal how you can live out loud, honor your hunches, and leave nothing on the table. She reminds you that it's cool to care and be excited about ideas and to be proactive; it's cool to mess up; it's cool to work your ass off on something that is meaningful to you; and it's cool to keep trying when the odds are stacked against you. Whether you're about to graduate from college and are wondering what the heck you want to do with your life, or you are in a dead-end job, dreaming about starting your own business, Do Cool Sh*t will make you open your eyes, laugh out loud, and shout, "I can do that!"
Rajtad a szemem
¥65.15
"Imádsz írni? Szeretnéd, ha olvasnák is? Még jobb lenne, ha megvennék, amit írsz?Gondolj csak bele, rajtad kívül még milliónyian akarnak írók lenni, s még t?bben blogszerz?k, cikkírók. ?riási a kínálat, mennyi az esély, hogy téged észrevesznek? ?s ha észrevesznek, mennyien fognak olvasni? S, ha olvasnak elegen, hogyan éred el, hogy vegyenek is t?led? S, ha még ezt el is éred, tudod, honnan veszed mindehhez az id?t? Ha elgondolkodtál ezeken, akkor máris tudod, milyen értékes, ha valaki helyetted már elgondolkodott ezeken a kérdéseken, megkereste a megoldásokat, és számodra id?t, fáradtságot spórolva a ?kezedbe adja”." Van egy bizonyos pszichológiai folyamat, amin az olvasó átmegy,amikor megismeri az írásaidat. Ha ennek ismeretében és figyelembevételével építed fel a kommunikációdat, az nagyon jól fog m?k?dni. Biztosan azt szeretnéd, ha egyre t?bb olvasód és/vagy vev?d lenne. Ha alkalmazod a k?nyvben bemutatott lépéseket, az olvasókat k?nnyen eléred, majd lépésr?l-lépésre végigviszed azon a folyamaton, amely érdekl?d?b?l visszatér? olvasót és lelkes vásárlót alakít. Ez a világ egyik legcsodálatosabb folyamata: Te egyre lelkesebben írsz és az olvasók egyre jobban várják, az új munkáidat. Mindezt úgy, hogy nem nyomulsz, hanem ellenkez?leg, olyan szimpatikusan csinálod, hogy ?r?m?t okoz újra és újra visszatérni, olvasni és megvásárolni a m?veidet.
The Surprising Adventures of Puss in Boots
¥40.79
A beautifully illustrated story of a crafty, boots wearing cat named Puss, and how he made a fortune for his young, not very rich master, and made friends with a great Monarch, Marquis Carabas.

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