Cine alearg? dup? doi iepuri nu prinde nici unulAsaltul zilnic de e-mailuri, mesaje ?i ?nt?lniri te distrage de la ce e important ?i te streseaz? enorm. Solicit?rile de la locul de munc? ?i din familie sunt din ce ?n ce mai numeroase. Rezultatul: productivitate sc?zut?, deadline-uri dep??ite, c??tiguri mai mici, ?ncetarea ascensiunii profesionale. DAR VREI MAI MULT. Vrei mai mult? productivitate. Vrei c??tiguri mai mari, pentru un nivel de via?? mai ridicat, vrei mai mult timp pentru tine, familia ?i prietenii t?i. ACUM PO?I S? FACI MAI PU?INE LUCRURI ?I S? REALIZEZI MAI MULT. Un singur lucru te ?nva??:s? ob?ii rezultate mai bune ?n mai pu?in timp;s? reduci stresul;s? scapi de sentimentul de cople?ire;s? ??i recape?i energia;s? ob?ii rezultate extraordinare la munc? ?i ?n via?a personal?.?nva?? s? te concentrezi pe ceea ce conteaz?!

Ce ve?i g?si ?n aceast? carte? Ve?i g?si ?nt?mpl?ri ?i pove?ti care seam?n? izbitor cu cele pe care le vedem ?n corpora?ii. Ve?i reg?si lucruri familiare, lucruri care v? plac, dar ?i lucruri care ?i vor pune pe g?nduri pe corporati?ti. Ve?i reg?si pove?ti despre situa?ii zilnice, colegii de birou, colegii de la alte birouri. ?i, nu ?n ultimul r?nd, v? ve?i reg?si pe fiecare dintre voi. De ce s? cump?ra?i o carte care v? poveste?te ceva ce tr?i?i zilnic? Poate pentru c? modul ?n care se poveste?te o s? v? plac? ?i o s? v? captiveze, pentru faptul c? e ca ?i cum cineva v-ar fi citit g?ndurile, pentru faptul c? doar vre?i s? v? sim?i?i bine descoperind mediul corporatist. Este o carte dedicat?, ?n principal, corpora?iilor ?i oamenilor care lucreaz? ?n ele, adic? despre noi, corporati?tii. ?ntr-un ton optimist ?i, sper, amuzant.

n noiembrie 2011 i n lunile ce au urmat, mpreun cu un grup entuziast de oameni, dintre care doi investitori i doi directori ai companiei holding am pus bazele unei noi companii de IT, numit F-Startup.Am considerat important s pstrez n acest jurnal amintirea vie a evenimentelor trite, pentru ca i alii s beneficieze de pe urma experienei noastre. Anumite ntmplri le-am inut ascunse, din motive profesionale, ns acum m simt ndatorat s le scot la lumin. Voi, cei care suntei nceptori, putei considera acest jurnal confesiunea mea i sper c, dup ce vei citi povestea, vei nelege mai bine ce a mers prost i de ce.n momentul n care compania a dat faliment, m-am considerat responsabil pentru eecul colectiv. Totui cred c eforturile noastre nu au fost n van, deoarece am ctigat cu toii o lecie valoroas de via i o prietenie frumoas.n final, pot spune doar att: v urez succes n ncercrile voastre viitoare!

„Lectur? obligatorie pentru oricine vrea s? aib? succes în afaceri sau în via?a personal?.“ – Jim Skinner, CEO McDonald’s 2004–2012

Demersul este unul curajos. n ara cu cei mai muli experi i cea mai puin expertiz, ca s citez o coleg de-a mea, cineva are curajul s scrie. Minunat. i-a asumat curajul de a fi criticat. i asta pentru a fi de folos, n definitiv. i este. Cartea de fa este un bun ndrumar pentru cineva care se gndete s fie copywriter sau care a apucat-o deja pe acest drum i nu s-a umplut nc de sine. Pentru oricine consider c mai are de nvat.“ – Felix Ttaru, Global VP. International Advertising AssociationPrimul manual romnesc de copywriting. O lectur obligatorie pentru cei care vor s intre n publicitate.“ – Marius Cristea, IQadsD-mi banii ti este un ghid pe care vor trebui s-l poarte n buzunar, de acum ncolo, deopotriv cei care i doresc o carier n meseria de copywriter, ct i cei responsabili de comunicarea mrcilor.“ – Iulian Toma, AdPlayersGabriel Brnescu este un copywriter veteran, trecut prin multe i uns cu toate alifiile. Dar dincolo de tezaurul experienei, cartea dezvluie o nelegere profund att a psihologiei consumatorului, ct i a imperativelor de business ale advertiserului.“ – Conf. univ. dr. Dan Petre, SNSPA

Ismer?seink, családtagjaink, kollégáink, a vállalati értékesít?k - egy szóval gyakorlatilag mindenki - egyfolytában hazudik nekünk. Egyikünknek sincs immunitása a ránk zúduló hazugságok ellen, úgyhogy mindannyian a csalás áldozatai vagyunk. A témát egymástól függetlenül vizsgáló kutatók jutottak ugyanarra az eredményre: az átlagembert minden áldott nap k?zel 200 alkalommal traktálják valami valótlansággal. Most végre létrej?tt valami, ami a védelmünkre lehet. A Verj át, ha tudsz! három kül?nb?z? elméletb?l és gyakorlatból - az arckifejezések helyes értelmezéséb?l, a kihallgatási technikák alkalmazásából és a hazugságvizsgáló kutatások átfogó ?sszehasonlításából - hoz létre új diszciplínát, kifejezetten azzal a céllal, hogy megtanítsa az üzleti élet szerepl?it arra, miként lehet a leghatékonyabban felderíteni a csalást, és ezáltal képessé tegye ?ket arra, hogy a rejtett háttér információk birtokában hozhassák meg fontos üzleti d?ntéseiket és vághassanak bele sorsd?nt? tranzakciók lebonyolításába. Ennek az új tudománynak a metódusait használja a gyakorlatban is az amerikai üzleti élet nem egy jól ismert alakja, elszántan arra, hogy végképp kiirtsa a nagy kockázattal járó üzleti tranzakciókból a hazugság elemeit. Hosszú évek teltek el, mire a Verj át, ha tudsz! végre k?zkinccsé tette az igazgatósági irodákban, a vezet?i értekezleteken, az állásinterjúkon, a jogi eljárásokban és az üzleti tárgyalásokon is a korábban csak a hírszerz?i k?r?kben, a rend?r akadémiákon és az egyetemi tanszékek eldugott kutatásaiban jelenlév?, szétszórtan fellelhet? tudást. Mi van a k?nyvben? Tanuljon olyan titkos kommunikációs technikákat, amelyek a k?zelmúltig csak egy maroknyi kutató, kihallgató tiszt és operatív hírszerz? el?tt voltak ismertek! A Verj át, ha tudsz! -ból megtudható, mi az ami ott van minden üzleti megbeszélésen, minden állásinterjú során, minden tárgyaláson az ?n orra el?tt, és amit mégsem vett eddig soha észre: - Az a tíz életveszélyes arckifejezés, amelyet jobb, ha megtanul felfedezni üzleti és társasági kapcsolataiban. - Az a tíz perd?nt? kérdés, amellyel bárkit rábírhat, hogy elmondja ?nnek az igazságot. Megtanulja, miképpen szúrja ki és fojtsa el csírájában egy viszonylag egyszer?, ?tlépcs?s módszer segítségével a szinte minden fontos üzleti tárgyaláson és interjúban el?bukkanó hazugságokat. Megtanul felismerni t?bb tucat olyan arckifejezést és testtartást, amelynek láttán jobb, ha harmadfokú készültségbe helyezi magát. Füle megtanulja, miképpen ismerheti fel azokat a szófordulatokat és frázisokat, amelyek beszédes jeleib?l megkül?nb?ztethet? a csalárd beszéd az igazmondástól. Végül megtudja azt is, miképpen vegye k?rül magát olyan megbízható tanácsadókkal, akik garantálhatják ?nnek a sikert.

Kapitalist üretim tarz?n?n egemen oldu?u toplumlar?n zenginli?i, "muazzam bir meta birikimi" olarak kendini g?sterir, bunun birimi tek bir metad?r. Ara?t?rmalar?m?z?n, bu nedenle, meta?n tahlili ile ba?lamas? gerekir. Meta, her ?eyden ?nce, bizim d???m?zda bir nesnedir ve, ta??d??? ?zellikleriyle, ?u ya da bu türden insan gereksinmelerini gideren bir ?eydir. Bu gereksinmelerin niteli?i, ?rne?in ister mideden, ister hayalden ??km?? olsun, bir ?ey de?i?tirmez. Burada nesnenin, bu gereksinmeleri, ge?im arac? olarak do?rudan do?ruya m?, yoksa üretim arac? olarak dolayl? yoldan m?, nas?l giderdi?i de bizi ilgilendirmemektedir. Demir, ka??t vb. gibi her yararl? ?eye, iki g?rü? a??s?ndan, nitelik ve nicelik a??s?ndan bak?labilir. Her yararl? ?ey, bir?ok ?zelliklerin bir bütünüdür ve bunun i?in ?e?itli y?nlerden yararl? olabilir. ?eylerin ?e?itli kullan?mlar?n? bulup ortaya ??karmak tarihin i?idir. Yararl? nesnelerin niceli?ini ?l?mek i?in toplumca benimsenen ?l?üleri saptamak da b?yledir. Bu ?l?ülerin farkl? olu?unun nedeni, k?smen ?l?ülecek nesnelerin niteliklerinin farkl? olu?u, k?smen de al??kanl?klard?r. Bir ?eyin yararl?l???, onu, bir kullan?m-de?eri haline getirir. Ama bu yararl?l?k, belirsiz bir ?ey de?ildir. Meta?n fiziksel ?zellikleriyle s?n?rl? oldu?u i?in, o, metadan ayr? bir varl??a sahip de?ildir. Demir olsun, bu?day olsun ya da elmas olsun, bir meta, bu nedenle, maddi bir ?ey oldu?u i?in, bir kullan?m-de?eridir, yararl? bir ?eydir. Meta?n bu ?zelli?i, o meta?n yararl? niteliklerinden yararlanmak i?in gerekli olan emek miktar?na ba??ml? de?ildir. Karl Marx, “Das Kapital’i bundan yakla??k 150 y?l ?nce yazd?. Bugüne kadar üzerinde yüzlerce yorum yap?l?p binlerce kitap yay?nland?. Peki ama, Karl Marx Das Kapital’de ger?ekte neyi ve hangi sistemi anlatmaya ?al???yordu? Yahudilikle ba?lant?lar? neydi? ??ddia edildi?i gibi baz? büyük bankerlerle ve bizatihi Kapitalizmin kendisiyle bir ili?kisi var m?yd?? Karl Marx’a ait oldu?u iddia edilen ünlü yahudi banker ailesi, Rothschild ailesinden geliyor oldu?unu iddia eden bir soy a?ac? ?izimi ger?ekte var m?yd?? Halihaz?rda “Komunizm“ ve paralelindeki “Marksizm” ve buna paralel olan “Sosyalizm”; tarihte Kapitalizm’e kar?? bir kar?? devrim hareketi olarak, bir Anti-Tez olarak, yine bu büyük bankerler ve tüm dünya genelinde ana kapital’i kontrol eden bu yahudi aileleri taraf?ndan m? ortaya ??kart?lm??t? ve Marx, bunun ger?ekle?mesinde ?ncü bir rol mü oynam??t?? Bu eseri yazarken, Bundan sonraki ü? d?rt y?l boyunca, büyük yap?t? bütünlü?ü i?inde be? alt? kez üst üste okudum. Marx'?n ba?vurdu?u geni? ekonomi literatürünün de i?ine dald?m. Marx'a y?neltilen burjuva, akademik ve sosyal demokrat ele?tirileri inceledim; Kautsky, Lenin, Hilferding, Luxemburg, Buharin ve ba?kalar?n?n Das Kapital'e ili?kin geli?tirdikleri yorumlarla da tan??t?m. Ba?lang?? noktam olan ?iir ve esteti?i gerilerde b?rakarak, tüm entellektüel tutkumu, ticari dola??m, toprak rant?, tar?mda sermayenin yo?unla?mas?, k?r oran?n?n dü?mesi ve i??i s?n?f?n?n yoksulla?mas?na ili?kin mali doktrinlere ve bu bahts?z bilimin di?er y?nlerine y?nelttim. Ricardo, Sismondi, Sombart, B?hm-Bawerk ve Keynes'in ilk zamanlar?ndaki ?al??malar?ndan, tekrar ve tekrar Das Kapital'e d?ndüm ve bu sistemleri ve bilimsel uzant?lar?n? bu eserde das kapital’e gore yeniden yorumlad?m. Tüm bu yorumlamalar ve bunlara ili?kin kafan?zdaki pek ?ok soru i?aretinin cevaplar?n? bu eserde bulacaks?n?z.. ?? K?saca Karl Marx [1818-1883] ?Karl Marx, 5 may?s 1818 do?umlu filozof, siyaset bilimci ve devrimci karakter. Tam ad?yla Karl Heinrich Marx, komünizmin fikri babas? ve teorideki kurucusu kabul edilir. Fikirleri Lenin gibi bir?ok devrimciyi etkilemi?tir. 14 mart 1883 tarihinde Londra'da ?lmü?tür. Karl Marx'?n herkes?e bilinen dev eseri 'Das Kapital'dir. Ekonomi Politi?in Ele?tirisi alt ba?l?kl? bu kitap, Karl Marx'?n en ?nemli yap?tlar?ndand?r. Toplam ü? cilttir. 2. ve 3. ciltler Marx'?n ?lümünden sonra, dostu ve ?al??ma arkada?? 'Friedrich Engels' taraf?ndan notlar?n?n düzenlenmesi sayesinde yay?nlanabilmi?tir. ? ?Karl Marx'?n di?er baz? eserleri: ?- 1844 Elyazmalar? (1844) ?- Kutsal Aile (1845) ?- Feuerbach ?zerine Tezler (1845) ?- Alman ?deolojisi (1845-1846) ?- Felsefenin Sefaleti (1847) ?- Komünist Manifesto (1847-1848) ?- ?cretli Emek ve Sermaye (1848-1849) ?- Fransa'da S?n?f Sava??mlar? (1850) ?- Louis Bonaparte'in 18 Brumaire'i (1852) ?- Grundrisse (1857-1858) ?- Ekonomi Politi?in Ele?tirisine Katk? (1859) ?- Art?-De?er Teorileri (1862-1863) ?- Fransa'da ?? Sava? (1871) ?- Gotha Program?'n?n Ele?tirisi (1875)

K?zérthet? ismeretterjeszt? kiadvány az általános adatvédelmi rendeletr?l (GDPR) kisvállalkozóknak és magánszemélyeknek.

Intro to GDPR is written by experienced data protection professional Punit Bhatia. Bhatia has served as the Privacy and Protection Officer in an EU-based bank and lecturer at the Solvay Brussels School of Economics and Management. He is Certified Information Privacy Professional ? Europe (CIPP-E), Certified Information Privacy Manager (CIPM), and Certified Outsourcing Professional (COP). Bhatia will lead you through the complex journey to the GDPR compliance with the simple language and many practical examples. Whether you are a complete beginner or experienced data protection practitioner this book is the right resource for you. Intro to GDPR is a complete guide to compliance. Bhatia uses the simple language, understandable to everyone in order to lead you from the introduction all the way to getting your organization GDPR compliant. In this book you will learn: 1. Which organisations need to be compliant with the GDPR? 2. Key terms in the GDPR. You will get familiarized with key terms that form the basis of the GDPR. You will learn definitions of terms: “Personal data”, “Special categories of personal data”, “Processing” difference between terms “Controller” and “Processor” and others. 3. Myths about the GDPR like “the GDPR is only applicable in the EU”, “The GDPR is about fines” and others. 4. Transparency through the privacy notice. As written in the book, “transparency is one of the key principles in the EU GDPR” so it is important to understand what is transparency and privacy notice but also what are the key requirements and contents of a privacy notice. 5. Data breaches. “GDPR requirements on data breaches are different for controllers and for processors” – this chapter will make you aware of data breach requirements and key actions that are required once a breach is detected. 6. What is the first thing to do to become compliant and what are the key factors to remain compliant with the GDPR, and much more. Written in plain English, with many practical examples, Intro to GDPR is the only book you need on the subject of GDPR.

"Imádsz írni? Szeretnéd, ha olvasnák is? Még jobb lenne, ha megvennék, amit írsz?Gondolj csak bele, rajtad kívül még milliónyian akarnak írók lenni, s még t?bben blogszerz?k, cikkírók. ?riási a kínálat, mennyi az esély, hogy téged észrevesznek? ?s ha észrevesznek, mennyien fognak olvasni? S, ha olvasnak elegen, hogyan éred el, hogy vegyenek is t?led? S, ha még ezt el is éred, tudod, honnan veszed mindehhez az id?t? Ha elgondolkodtál ezeken, akkor máris tudod, milyen értékes, ha valaki helyetted már elgondolkodott ezeken a kérdéseken, megkereste a megoldásokat, és számodra id?t, fáradtságot spórolva a ?kezedbe adja”." Van egy bizonyos pszichológiai folyamat, amin az olvasó átmegy,amikor megismeri az írásaidat. Ha ennek ismeretében és figyelembevételével építed fel a kommunikációdat, az nagyon jól fog m?k?dni. Biztosan azt szeretnéd, ha egyre t?bb olvasód és/vagy vev?d lenne. Ha alkalmazod a k?nyvben bemutatott lépéseket, az olvasókat k?nnyen eléred, majd lépésr?l-lépésre végigviszed azon a folyamaton, amely érdekl?d?b?l visszatér? olvasót és lelkes vásárlót alakít. Ez a világ egyik legcsodálatosabb folyamata: Te egyre lelkesebben írsz és az olvasók egyre jobban várják, az új munkáidat. Mindezt úgy, hogy nem nyomulsz, hanem ellenkez?leg, olyan szimpatikusan csinálod, hogy ?r?m?t okoz újra és újra visszatérni, olvasni és megvásárolni a m?veidet.

Капталзм свобода — класика полтико-економчно лтератури ХХ столття — як нколи актуальна для Украни. Нобелвський лауреат Млтон Фрдман розгляда зв’язок мж економчною та полтичною свободою. Вн опису, чому варто обмежити вплив держави в економку, децентралзувати владу, забезпечити гнучкий валютний курс, роздержавити сфери освти соцального забезпечення.

Одного дня життя дев’ятир?чного хлопчика повн?стю зм?нилося. Дитяча ц?кав?сть обернулася страшною пожежею, внасл?док яко? хлопчик отримав оп?ки майже усього т?ла. Пробувши у л?карн? п’ять м?сяц?в, в?н пережив ампутац?ю пальц?в та бол?сну реаб?л?тац?ю. Але якщо рубц? на т?л? можна прикрити одягом, то що робити ?з душевними шрамами? Чи можна п?сля цього мр?яти про повноц?нне щасливе життя? ?У полум’?? — це книга-спов?дь про незламн?сть, пошук себе ? велику роботу на шляху до усп?ху. Вона написана на основ? реальних под?й, як? зм?нили життя багатьох людей.

How To Make Money On Airbnb If you have a home and an Internet connection, you may very well be sitting on a goldmine. You could be making hundreds of dollars a night. Even just renting out a spare room could bring in well over $1000 a month! Renting in the vacation rentals market, when done correctly, crushes the return from long-term tenants. Like hundreds of thousands of people, you can boost your rental profits by 2 to 3 times?with the most well-known vacation rentals marketplace in the world: Airbnb. If you have a home or spare room that is empty (when you travel or on vacation for example) you are missing out on significant rental income! The Most Comprehensive Airbnb Book Available:This step-by-step guide to renting your home on the Airbnb platform teaches you in detail how to take advantage of this opportunity:? How Jasper went from making $24,000 per year to $60,000 from his apartment in Amsterdam ? How to prepare your home like a 5-star bed & breakfast in a cost-effective manner ? How to set up a dazzling and polished Airbnb?listing from start to finish ? How to communicate with guests in a professional and responsive way ? How to scientifically calculate an optimal price point for profit maximization ? How to catapult your search rank within the Airbnb platform **This book comes with a FREE audio book** Get Paid For Your Pad is the definitive book for Airbnb hosts?and real estate investing, which includes:? little known tips & tricks to optimize your listing? examples from real, profitable Airbnb listings? stories and strategies from successful Airbnb hosts? "Do This Now" action items to get your listing ready for primetime? easy-to-implement tactics and turn-key templates...... that can be employed to launch and optimize your Airbnb business right away!

Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: ? ? - Humanize your company or organization ? ? - Deepen the connection your brand has with consumers ? ? - Grow your influence within the industry you operate? ? ? - Build familiarity and trust in the marketplace ? ? - Connect with the people who influence your clients and customers ? ? - Increase new business leads and sales ? ? - Reduce the customer’s buying cycle ? ? - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.

Governments and development agencies spend considerable resources building property and company registries to protect property rights. When these efforts succeed, owners feel secure enough to invest in their property and banks are able use it as collateral for credit. Similarly, firms prosper when entrepreneurs can transform their firms into legal entities and thus contract more safely. Unfortunately, developing registries is harder than it may seem to observers, especially in developed countries, where registries are often taken for granted. As a result, policies in this area usually disappoint. ?Benito Arruada aims to avoid such failures by deepening our understanding of both the value of registries and the organizational requirements for constructing them. Presenting a theory of how registries strengthen property rights and reduce transaction costs, he analyzes the major trade-offs and proposes principles for successfully building registries in countries at different stages of development. Arruada focuses on land and company registries, explaining the difficulties they face, including current challenges like the subprime mortgage crisis in the United States and the dubious efforts made in developing countries toward universal land titling. Broadening the account, he extends his analytical framework to other registries, including intellectual property and organized exchanges of financial derivatives. With its nuanced presentation of the theoretical and practical implications, Institutional Foundations of Impersonal Exchange significantly expands our understanding of how public registries facilitate economic growth.

This book offers the first comprehensive assessment of Tony Blair's premiership and his Third Way project. It reveals the hidden flaw in the market economy which explains why politicians, of all parties, cannot keep their grand promises. Blair promised to reform the Welfare State - the pact between people and their governments to abolish the evils of poverty and ignorance. In fact, however, despite a record three election victories in a row, the gap between rich and poor widened. The reason, the author argues, is the method government relies on to raise taxes. Contrary to intention, the tax burden on low-income earners increased, while property owners have enjoyed record capital gains. The outcome is over ?1trillion indebtedness which renders tens of thousands of families vulnerable to bankruptcy and the loss of their homes in the next recession. Fred Harrison reveals how taxpayers’ money is channelled behind the scenes, through ‘the invisible hand’, from poor to rich people and from poor to rich parts of the country. Public spending, for example on roads, railways, schools and hospitals, makes a major contribution to rising land values. These benefit house and other property owners, rich ones more than poor ones, desirable locations and asset-rich parts of the country more than poor ones, but those who rent their properties do not share in the windfall gains. In fact, they have to pay rising rents. Taking Britain as a case study, Harrison escorts the reader along an old Roman road from south to north to pin-point how poverty is institutionalised in the growing divide between rich and poor. Along the way he illuminates the inner workings of tax policies and property rights that similarly afflict all market economies Tax reform is on the political agenda in the West, but politicians continue to believe their consultants who tell them that 'broad-based' taxes are necessary. Harrison challenger this conventional wisdom and explains that the market economy needs to integrate the prices charged for public services with the prices charged for all other goods and services. This model is based on people, including the rich, paying for, and in proportion to, the benefits they receive, which really would be progressive. This reform has a further benefit. It would enable the European and American economies to face the challenge of the newly emerging economies and remain competitive in the global markets of the 21st century.

Everyone who wants a fulfilling career needs a mentor -- someone who has seen it all before, someone who can share hard-won experiences and teach valuable lessons. In this expanded and enhanced version of his best-selling book, Monday Morning Leadership , David Cottrell packs all of the wisdom of his wide-ranging business experience into this inspirational story. Cottrell introduces us to Jeff, a successful corporate manager who has hit a major wall. Jeff has been leading his team, quarter after quarter, to great sales and better profits for several years -- until now. The tricks that used to work wonders have lost their magic; Jeff is in a slump and is at a loss to find his way out of it. Overworked, stressed, and feeling that his personal and professional lives are at risk, Jeff reaches out to the father of a college buddy, a retired and tremendously accomplished former executive named Tony. Tony and Jeff agree to meet every Monday for ten weeks to work through Jeff's problems and get his career back on track. In the course of these intimate sessions, Jeff discovers the secrets of real leadership: "Until I accept total responsibility -- no matter what -- I will not be able to put plans in place to accomplish my goals." And, "My success is the result of making better choices and recovering quickly from poor choices." Tony leads Jeff through tough lessons in how to manage his people, how to manage his own time, how to manage his superiors, and how to escape from "management land." Most of all, Jeff learns that his success is intimately bound with the success of his people and that tolerating lackluster performance in himself and others on the team only leads to discontent from his most prized and productive employees. Through Jeff's mentoring sessions, the reader meets a character of integrity who dispenses homespun but effective wisdom. Spend time with Tony and Jeff at their Monday morning meetings, and you will find yourself on the road to becoming a better leader and being more successful at work.

A bold and vital book that asks and answers the most urgent question of today: What Would Google DoIn a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google the fastest-growing company in history to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything from corporations to governments, nations to individuals must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?" Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction.

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado , Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.