购物车
个人中心
Identific?ri
￥24.44
Cine alearg? dup? doi iepuri nu prinde nici unulAsaltul zilnic de e-mailuri, mesaje ?i ?nt?lniri te distrage de la ce e important ?i te streseaz? enorm. Solicit?rile de la locul de munc? ?i din familie sunt din ce ?n ce mai numeroase. Rezultatul: productivitate sc?zut?, deadline-uri dep??ite, c??tiguri mai mici, ?ncetarea ascensiunii profesionale. DAR VREI MAI MULT. Vrei mai mult? productivitate. Vrei c??tiguri mai mari, pentru un nivel de via?? mai ridicat, vrei mai mult timp pentru tine, familia ?i prietenii t?i. ACUM PO?I S? FACI MAI PU?INE LUCRURI ?I S? REALIZEZI MAI MULT. Un singur lucru te ?nva??:s? ob?ii rezultate mai bune ?n mai pu?in timp;s? reduci stresul;s? scapi de sentimentul de cople?ire;s? ??i recape?i energia;s? ob?ii rezultate extraordinare la munc? ?i ?n via?a personal?.?nva?? s? te concentrezi pe ceea ce conteaz?!
Afl? cum: De ce modul ?n care facem ceva decide rezultatul ac?iunii
￥82.81
„Lectur? obligatorie pentru oricine vrea s? aib? succes în afaceri sau în via?a personal?.“ – Jim Skinner, CEO McDonald’s 2004–2012
Pedeapsa
￥48.97
Demersul este unul curajos. n ara cu cei mai muli experi i cea mai puin expertiz, ca s citez o coleg de-a mea, cineva are curajul s scrie. Minunat. i-a asumat curajul de a fi criticat. i asta pentru a fi de folos, n definitiv. i este. Cartea de fa este un bun ndrumar pentru cineva care se gndete s fie copywriter sau care a apucat-o deja pe acest drum i nu s-a umplut nc de sine. Pentru oricine consider c mai are de nvat.“ – Felix Ttaru, Global VP. International Advertising AssociationPrimul manual romnesc de copywriting. O lectur obligatorie pentru cei care vor s intre n publicitate.“ – Marius Cristea, IQadsD-mi banii ti este un ghid pe care vor trebui s-l poarte n buzunar, de acum ncolo, deopotriv cei care i doresc o carier n meseria de copywriter, ct i cei responsabili de comunicarea mrcilor.“ – Iulian Toma, AdPlayersGabriel Brnescu este un copywriter veteran, trecut prin multe i uns cu toate alifiile. Dar dincolo de tezaurul experienei, cartea dezvluie o nelegere profund att a psihologiei consumatorului, ct i a imperativelor de business ale advertiserului.“ – Conf. univ. dr. Dan Petre, SNSPA
The Tyranny of Numbers: Why Counting Can’t Make Us Happy
￥82.01
Never before have we attempted to measure as much as we do today. Why are we so obsessed with numbers? What can they really tell us? Too often we try to quantify what can’t actually be measured. We count people, but not individuals. We count exam results rather than intelligence, benefit claimants instead of poverty. The government has set itself 10,000 new targets. Politicians pack their speeches with skewed statistics: crime rates are either rising or falling depending on who is doing the counting. We are in a world in which everything designed only to be measured. If it can’t be measured it can be ignored. But the big problem is what numbers don’t tell you. They won’t interpret. They won’t inspire, and they won’t tell you precisely what causes what. In this passionately argued and thought-provoking book, David Boyle examines our obsession with numbers. He reminds us of the danger of taking numbers so seriously at the expense of what is non-measurable, non-calculable: intuition, creativity, imagination, happiness… Counting is a vital human skill. Yardsticks are a vital tool. As long as we remember how limiting they are if we cling to them too closely. Americans who claim to have been abducted by aliens = 3.7 million Average time spent by British people in traffic jams every year = 11 days Number of Americans shot by children under six between 1983 and 1993 = 138, 490
Time Management (Collins Business Secrets)
￥18.74
The time management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Time Management. Includes how to: ? Identify your biggest priorities and find time to achieve them ? Deal with the biggest hidden time-wasters ? Communicate effectively with colleagues and clients ? Cope with information overload ? Take control of your inbox and voicemail
Presenting (Collins Business Secrets)
￥44.24
The presenting secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Presenting. Includes how to: ? Enjoy presenting and approach it with confidence ? Assess your audience and their reactions ? Prepare presentations for maximum impact ? Use your voice and body to make your point ? Use visual aids and handle questions
Leadership (Collins Business Secrets)
￥51.50
The leadership secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Leadership. Includes how to: ? Understand and develop your leadership style ? Identify strategic goals for your department ? Motivate and manage teams of all sizes ? Build a culture of results and responsibility ? Lead the way out of a crisis
Communication (Collins Business Secrets)
￥51.50
The communication secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Communication. Includes how to: ? Use body language to build rapport with anyone ? Deal with clients and colleagues at all levels ? Get what you want in sales or negotiation ? Excel in meetings and presentations ? Master email and written communication
Interview (Collins Business Secrets)
￥51.50
The interview secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Interviews. Includes how to: ? Research the needs of the employer ? Focus the interview on your strengths ? Use body language to impress ? Deal with difficult questions ? Negotiate the perfect package
People Management (Collins Business Secrets)
￥44.24
The people management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of People Management Includes how to: ? Build a business-like relationships with your direct reports ? Set clear targets and monitor them ? Understand different personality types and how to manage them ? Deliver criticism and compliments in the right way ? Mentor your employees to produce fantastic results
Getting Things Done (Collins Business Secrets)
￥18.74
The secrets that experts and top professionals use to get things done. Get results fast with this quick, easy guide to the fundamentals of Getting Things Done. Includes how to: ? Get more done in less time ? Manage upwards, downwards and sideways ? Under-promise and over-deliver ? Overcome difficult people and issues ? Deliver projects on time and on budget
Mindpower (Collins Business Secrets)
￥44.24
The secrets that experts and top professionals use to stay at the top of their game. Get results fast with this quick, easy guide to the fundamentals of Mind Power Includes how to: ? Produce creative and innovative ideas ? Remember names, numbers and concepts ? Sharpen your mental reflexes, whatever your age ? Ask the right questions and understand other points of view ? Make good decisions and stick to them
Team Management (Collins Business Secrets)
￥18.74
The team management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Team Management Includes how to: ? Understand how different personalities interact in a team ? Set up clear structures and goals for your team ? Implement change effectively and as painlessly as possible ? Overcome personality clashes and team difficulties ? Manage your team so that it delivers fantastic results
Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing
￥81.50
How To Make Money On Airbnb If you have a home and an Internet connection, you may very well be sitting on a goldmine. You could be making hundreds of dollars a night. Even just renting out a spare room could bring in well over $1000 a month! Renting in the vacation rentals market, when done correctly, crushes the return from long-term tenants. Like hundreds of thousands of people, you can boost your rental profits by 2 to 3 times?with the most well-known vacation rentals marketplace in the world: Airbnb. If you have a home or spare room that is empty (when you travel or on vacation for example) you are missing out on significant rental income! The Most Comprehensive Airbnb Book Available:This step-by-step guide to renting your home on the Airbnb platform teaches you in detail how to take advantage of this opportunity:? How Jasper went from making $24,000 per year to $60,000 from his apartment in Amsterdam ? How to prepare your home like a 5-star bed & breakfast in a cost-effective manner ? How to set up a dazzling and polished Airbnb?listing from start to finish ? How to communicate with guests in a professional and responsive way ? How to scientifically calculate an optimal price point for profit maximization ? How to catapult your search rank within the Airbnb platform **This book comes with a FREE audio book** Get Paid For Your Pad is the definitive book for Airbnb hosts?and real estate investing, which includes:? little known tips & tricks to optimize your listing? examples from real, profitable Airbnb listings? stories and strategies from successful Airbnb hosts? "Do This Now" action items to get your listing ready for primetime? easy-to-implement tactics and turn-key templates...... that can be employed to launch and optimize your Airbnb business right away!
Ricardo's Law
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This book offers the first comprehensive assessment of Tony Blair's premiership and his Third Way project. It reveals the hidden flaw in the market economy which explains why politicians, of all parties, cannot keep their grand promises. Blair promised to reform the Welfare State - the pact between people and their governments to abolish the evils of poverty and ignorance. In fact, however, despite a record three election victories in a row, the gap between rich and poor widened. The reason, the author argues, is the method government relies on to raise taxes. Contrary to intention, the tax burden on low-income earners increased, while property owners have enjoyed record capital gains. The outcome is over ?1trillion indebtedness which renders tens of thousands of families vulnerable to bankruptcy and the loss of their homes in the next recession. Fred Harrison reveals how taxpayers’ money is channelled behind the scenes, through ‘the invisible hand’, from poor to rich people and from poor to rich parts of the country. Public spending, for example on roads, railways, schools and hospitals, makes a major contribution to rising land values. These benefit house and other property owners, rich ones more than poor ones, desirable locations and asset-rich parts of the country more than poor ones, but those who rent their properties do not share in the windfall gains. In fact, they have to pay rising rents. Taking Britain as a case study, Harrison escorts the reader along an old Roman road from south to north to pin-point how poverty is institutionalised in the growing divide between rich and poor. Along the way he illuminates the inner workings of tax policies and property rights that similarly afflict all market economies Tax reform is on the political agenda in the West, but politicians continue to believe their consultants who tell them that 'broad-based' taxes are necessary. Harrison challenger this conventional wisdom and explains that the market economy needs to integrate the prices charged for public services with the prices charged for all other goods and services. This model is based on people, including the rich, paying for, and in proportion to, the benefits they receive, which really would be progressive. This reform has a further benefit. It would enable the European and American economies to face the challenge of the newly emerging economies and remain competitive in the global markets of the 21st century.
Quiet Leadership
￥95.11
Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?" Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction.
Monday Morning Mentoring
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Everyone who wants a fulfilling career needs a mentor -- someone who has seen it all before, someone who can share hard-won experiences and teach valuable lessons. In this expanded and enhanced version of his best-selling book, Monday Morning Leadership , David Cottrell packs all of the wisdom of his wide-ranging business experience into this inspirational story. Cottrell introduces us to Jeff, a successful corporate manager who has hit a major wall. Jeff has been leading his team, quarter after quarter, to great sales and better profits for several years -- until now. The tricks that used to work wonders have lost their magic; Jeff is in a slump and is at a loss to find his way out of it. Overworked, stressed, and feeling that his personal and professional lives are at risk, Jeff reaches out to the father of a college buddy, a retired and tremendously accomplished former executive named Tony. Tony and Jeff agree to meet every Monday for ten weeks to work through Jeff's problems and get his career back on track. In the course of these intimate sessions, Jeff discovers the secrets of real leadership: "Until I accept total responsibility -- no matter what -- I will not be able to put plans in place to accomplish my goals." And, "My success is the result of making better choices and recovering quickly from poor choices." Tony leads Jeff through tough lessons in how to manage his people, how to manage his own time, how to manage his superiors, and how to escape from "management land." Most of all, Jeff learns that his success is intimately bound with the success of his people and that tolerating lackluster performance in himself and others on the team only leads to discontent from his most prized and productive employees. Through Jeff's mentoring sessions, the reader meets a character of integrity who dispenses homespun but effective wisdom. Spend time with Tony and Jeff at their Monday morning meetings, and you will find yourself on the road to becoming a better leader and being more successful at work.
Your Brain at Work
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Meet Emily and Paul, the parents of two young children. Emily is a newly promoted executive in a large corporation, while Paul has his own business as a consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. For them, just staying ahead of the storm has become a seemingly insurmountable task. In this book, we travel inside the brains of Emily and Paul as they attempt to sort the vast quantities of information they're presented with and figure out how to prioritize, organize, and act on it. Fortunately for Emily and Paul and for readers of Your Brain at Work they're in good hands: David Rock knows how the brain works and more specifically, how it works in a work setting. Your Brain at Work explores: Why your brains feels so taxed, and how to take full advantage of your mental resources Why it's so hard to focus, and how to better manage distractions How to maximize your chance of finding insights that can solve seemingly insurmountable problems How to keep your cool in any situation, so that you can make the best decisions possible How to collaborate with others more effectively Why providing feedback is so difficult, and how to make it easier How to effectively change other people's behavior Rock shows how it's possible not only to survive in today's overwhelming work environment but to succeed in it and still feel energized at the end of the day, with a sense of accomplishment.
Amazon.com
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In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.
Stock Market Wizards
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The third in the bestselling Market Wizards series, this time focusing on the barometer of the economy the stock market. It has been nearly a decade since the publication of the highly successful The New Market Wizards. The interim has witnessed the most dynamic bull market in US stock history, a collapse in commodity prices, dramatic failures in some of the world's leading hedge funds, the burst of the Internet bubble, a fall into recession and subsequent rumblings of recovery. Who have been the 'market wizards' during this tumultuous financial periodHow did some traders manage to significantly outperform a stockmarket that during its heyday moved virtually straight upThis book will feature interviews with a variety of traders who achieved phenomenal financial success during the glory days of the Internet boom. In contrast with the first two Market Wizard books, which included traders from a broad financial spectrum stocks, bonds, currencies and futures this volume will focus on traders in the stockmarket.
What Would Google Do?
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A bold and vital book that asks and answers the most urgent question of today: What Would Google DoIn a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google the fastest-growing company in history to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything from corporations to governments, nations to individuals must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
