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Rajtad a szemem
￥65.15
"Imádsz írni? Szeretnéd, ha olvasnák is? Még jobb lenne, ha megvennék, amit írsz?Gondolj csak bele, rajtad kívül még milliónyian akarnak írók lenni, s még t?bben blogszerz?k, cikkírók. ?riási a kínálat, mennyi az esély, hogy téged észrevesznek? ?s ha észrevesznek, mennyien fognak olvasni? S, ha olvasnak elegen, hogyan éred el, hogy vegyenek is t?led? S, ha még ezt el is éred, tudod, honnan veszed mindehhez az id?t? Ha elgondolkodtál ezeken, akkor máris tudod, milyen értékes, ha valaki helyetted már elgondolkodott ezeken a kérdéseken, megkereste a megoldásokat, és számodra id?t, fáradtságot spórolva a ?kezedbe adja”." Van egy bizonyos pszichológiai folyamat, amin az olvasó átmegy,amikor megismeri az írásaidat. Ha ennek ismeretében és figyelembevételével építed fel a kommunikációdat, az nagyon jól fog m?k?dni. Biztosan azt szeretnéd, ha egyre t?bb olvasód és/vagy vev?d lenne. Ha alkalmazod a k?nyvben bemutatott lépéseket, az olvasókat k?nnyen eléred, majd lépésr?l-lépésre végigviszed azon a folyamaton, amely érdekl?d?b?l visszatér? olvasót és lelkes vásárlót alakít. Ez a világ egyik legcsodálatosabb folyamata: Te egyre lelkesebben írsz és az olvasók egyre jobban várják, az új munkáidat. Mindezt úgy, hogy nem nyomulsz, hanem ellenkez?leg, olyan szimpatikusan csinálod, hogy ?r?m?t okoz újra és újra visszatérni, olvasni és megvásárolni a m?veidet.
The Strategist: Be the Leader Your Business Needs
￥69.26
Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their companies forward. Cynthia Montgomery teaches the globally-renowned EOP (Entrepreneur, Owner, President) course at Harvard Business School, one of Harvard’s most oversubscribed executive courses. Participants are all seasoned executives, owners, CEOs, or COOs of privately held companies who pay tens of thousands of dollars to attend, with the goal of learning how to be more effective leaders and how to make their companies more successful. Montgomery’s course teaches them a totally new way to understand leadership, a way that fuses leadership with strategy. Her approach calls for a reset of current thinking about both. She shows that strategy is not just a tool for outwitting the competition – it is the most powerful means a leader has for shaping a firm itself. Montgomery takes the readers through the paces of her world-renowned course, teaching them how to develop the skills and sensibilities that living strategy and real leadership demand. No other book marries strategy and leadership in the same way – a way readers will find challenging, intriguing, and ultimately, inspiring.
Foundations of Structured Trade Finance
￥2452.50
Are you interested in learning more about the complex area of structured trade financeStructured Trade Finance (STF) is a highly specialised area of trade finance that has evolved directly from practice. As it grows and becomes more complex in an increasingly risk-based regulatory environment, there is a need for more detailed guidance on the subject. Foundations of Structured Trade Finance will provide you with exactly this. Written by Dr Oramah — President of Afreximbank and a professional who played an important role in the evolution of STF — this report will: Address the philosophical foundations and risks associated with structured trade finance Provide step-by-step guidance on how deals can be structured Outline the scope of coverage outside the confines of commodities Examine real life case studies and draw out lessons that can be learned from these STF has proven itself as an effective instrument for attracting trade finance to those regions that receive limited trade finance and which lag behind in trade and economic performance. Ensure you're aware of the risks associated with it.
Who Killed Change?
￥66.22
By the bestselling author of The One Minute Manager, a business parable that teaches organizations to cope successfully with change. Every day organizations around the world launch change initiatives – often big, expensive ones - designed to improve the status quo. Yet 50 to 70 percent of these change efforts fail. A few perish suddenly, but many die painful, protracted deaths that drain the organization's resources, energy and morale. So, Who or what is killing change? That's what you'll find out in this delightful whodunit. The story features a Columbo-style detective named Agent who's investigating the murder of yet another Change. One by one, Agent interviews thirteen prime suspects, including a myopic leader named Vision; a chronically tardy manager named Urgency; an executive named Communication whose laryngitis makes communication all but impossible; and several other dubious characters. The suspects are sure to sound familiar, and you're bound to relate them to your own workplace. In the end, Agent solves the case in a way that will inspire you to become an effective Change Agent in your own organization.
Negotiation Skills in 7 simple steps
￥61.51
7 simple steps to flawless negotiations A successful negotiation results in a win-win agreement for both parties. But where do you start if you’re up against people or organisations with conflicting objectives? Or people who are just downright difficult? Getting what you want requires determination and tact. You need to be assertive but know when to compromise. We’ll help you refine your persuasive skills through verbal and non-verbal communication. We’ll show you how to identify and understand the key issues, distinguish between needs and interests and come to an agreement that benefits everyone. With our 7 simple steps you’ll be a pro in no time.
Get that Job in 7 simple steps
￥61.51
7 simple steps to help you find your perfect job Kickstart your job applications and get the job you want. If you’re new to the job market, back for a restart, or want a change of scene, we’ll help you target what you want and show you how to get there. The job market is tougher than ever, and making a great first impression is everything. We’ll debunk the myths of applying for jobs, help get your CV into shape and prepare you for the interview. Just make sure you get there on time (that bit’s up to you).
Eyes Wide Open：How to Make Smart Decisions in a Confusing World
￥66.22
In ‘Eyes Wide Open’ Noreena Hertz does for decision-making what Daniel Kahneman did for thinking. ? Why should you be wary of experts? ? Are emails destroying your ability to think? ? How do you know which sources of information are credible? ? Whose advice should you trust? ‘Eyes Wide Open’ will help you through the data deluge and show you how to make better and smarter decisions. By weaving together cutting-edge research with real-world examples from Hollywood to Harry Potter, NASA to World War II spies, Hertz constructs a path to more astute and empowered decision-making in ten clear steps. With razor-sharp insight and an instinct for thought-provoking storytelling, she offers counterintuitive, effective guidance for making better choices—whether you are a businessperson, a professional, a patient, or a parent. ‘Eyes Wide Open’ is a game-changing book that empowers readers to become confident and wise decision-makers —savvy to how our emotions and habits can trip us up.
Team Management (Collins Business Secrets)
￥18.74
The team management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Team Management Includes how to: ? Understand how different personalities interact in a team ? Set up clear structures and goals for your team ? Implement change effectively and as painlessly as possible ? Overcome personality clashes and team difficulties ? Manage your team so that it delivers fantastic results
Communication (Collins Business Secrets)
￥51.50
The communication secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Communication. Includes how to: ? Use body language to build rapport with anyone ? Deal with clients and colleagues at all levels ? Get what you want in sales or negotiation ? Excel in meetings and presentations ? Master email and written communication
Interview (Collins Business Secrets)
￥51.50
The interview secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Interviews. Includes how to: ? Research the needs of the employer ? Focus the interview on your strengths ? Use body language to impress ? Deal with difficult questions ? Negotiate the perfect package
People Management (Collins Business Secrets)
￥44.24
The people management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of People Management Includes how to: ? Build a business-like relationships with your direct reports ? Set clear targets and monitor them ? Understand different personality types and how to manage them ? Deliver criticism and compliments in the right way ? Mentor your employees to produce fantastic results
Getting Things Done (Collins Business Secrets)
￥18.74
The secrets that experts and top professionals use to get things done. Get results fast with this quick, easy guide to the fundamentals of Getting Things Done. Includes how to: ? Get more done in less time ? Manage upwards, downwards and sideways ? Under-promise and over-deliver ? Overcome difficult people and issues ? Deliver projects on time and on budget
Mindpower (Collins Business Secrets)
￥44.24
The secrets that experts and top professionals use to stay at the top of their game. Get results fast with this quick, easy guide to the fundamentals of Mind Power Includes how to: ? Produce creative and innovative ideas ? Remember names, numbers and concepts ? Sharpen your mental reflexes, whatever your age ? Ask the right questions and understand other points of view ? Make good decisions and stick to them
Time Management (Collins Business Secrets)
￥18.74
The time management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Time Management. Includes how to: ? Identify your biggest priorities and find time to achieve them ? Deal with the biggest hidden time-wasters ? Communicate effectively with colleagues and clients ? Cope with information overload ? Take control of your inbox and voicemail
Presenting (Collins Business Secrets)
￥44.24
The presenting secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Presenting. Includes how to: ? Enjoy presenting and approach it with confidence ? Assess your audience and their reactions ? Prepare presentations for maximum impact ? Use your voice and body to make your point ? Use visual aids and handle questions
Leadership (Collins Business Secrets)
￥51.50
The leadership secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Leadership. Includes how to: ? Understand and develop your leadership style ? Identify strategic goals for your department ? Motivate and manage teams of all sizes ? Build a culture of results and responsibility ? Lead the way out of a crisis
The Tyranny of Numbers: Why Counting Can’t Make Us Happy
￥82.01
Never before have we attempted to measure as much as we do today. Why are we so obsessed with numbers? What can they really tell us? Too often we try to quantify what can’t actually be measured. We count people, but not individuals. We count exam results rather than intelligence, benefit claimants instead of poverty. The government has set itself 10,000 new targets. Politicians pack their speeches with skewed statistics: crime rates are either rising or falling depending on who is doing the counting. We are in a world in which everything designed only to be measured. If it can’t be measured it can be ignored. But the big problem is what numbers don’t tell you. They won’t interpret. They won’t inspire, and they won’t tell you precisely what causes what. In this passionately argued and thought-provoking book, David Boyle examines our obsession with numbers. He reminds us of the danger of taking numbers so seriously at the expense of what is non-measurable, non-calculable: intuition, creativity, imagination, happiness… Counting is a vital human skill. Yardsticks are a vital tool. As long as we remember how limiting they are if we cling to them too closely. Americans who claim to have been abducted by aliens = 3.7 million Average time spent by British people in traffic jams every year = 11 days Number of Americans shot by children under six between 1983 and 1993 = 138, 490
Little Black Book: The Sunday Times bestseller
￥36.99
Otegha Uwagba is the founder of Women Who, a platform that connects and supports creative working women worldwide, and an endeavour inspired by her time working at some of London’s top ad agencies and cult youth brand Vice Media. She was included on Forbes European 30 Under 30 list. Besides running Women Who, she is also a freelance writer, speaker, and brand consultant. She lives in London. www.oteghauwagba.com www.womenwho.co
From Voices to Results - Voice of Customer Questions, Tools and Analysis
￥69.75
Make the right decisions about your products and services by listening effectively to the people that matter – your customers About This Book ? Understand the core components, processes and technologies available for a VOC initiative ? Structure effective VOC programs and turn VOC into actionable product success ? A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them Who This Book Is For The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential. What You Will Learn ? Understand different unarticulated needs of your customers ? Deploy effective VOC in your organizations ? Identify and understand the different tools and processes to set up a successful VOC program ? Integrating your findings about your customers into successful products ? Effectively utilize VOC for a successful launch of your product In Detail This book is all about getting to know your customers – what they want and need, what they like and don’t like. Voice of the Customer is one of the most popular forms of market research combining both quantitative and qualitative methods. This book shows you how to engage with customers and understand their wants and needs, likes and dislikes – something which is becoming more in more important with the rise of an increasingly connected world. The book addresses the problem of understanding your customer and engaging with those customers. It also targets people who want to know how to do an effective VOC capture and analysis. As with any engagement/research based initiative, there is also a concern with the ROI. This book shows you how to overcome this problem as well. By the end of this book, you will have a thorough understanding of the relevant stages of a VOC project. It will show you how to devise an effective plan, direct the project to their objectives, and then show you how to collect the voice of the customer, with examples and templates for interviewing and surveying. Style and approach This book is a perfect blend of concepts and real-world use-cases which will help the businesses understand and therefore serve the customers better. Written in a very engaging manner, this book ensures you are able to grasp the theory and apply it in your business seamlessly.
One Minute Mentoring: How to find and work with a mentor - and why you’ll benefi
￥58.86
Ken Blanchard, Ph.D., is the Chief Spiritual Officer of the Ken Blanchard Companies, and a highly sought-after author, speaker, and business consultant. His perennial international bestsellers include The One Minute Manager, Raving Fans, Gung Ho!, and Whale Done!. He lives in California. One of the first employees of Twitter, Claire Diaz-Ortiz is an author, speaker, and businesswoman. She lives in Argentina.
Ricardo's Law
￥24.44
This book offers the first comprehensive assessment of Tony Blair's premiership and his Third Way project. It reveals the hidden flaw in the market economy which explains why politicians, of all parties, cannot keep their grand promises. Blair promised to reform the Welfare State - the pact between people and their governments to abolish the evils of poverty and ignorance. In fact, however, despite a record three election victories in a row, the gap between rich and poor widened. The reason, the author argues, is the method government relies on to raise taxes. Contrary to intention, the tax burden on low-income earners increased, while property owners have enjoyed record capital gains. The outcome is over ?1trillion indebtedness which renders tens of thousands of families vulnerable to bankruptcy and the loss of their homes in the next recession. Fred Harrison reveals how taxpayers’ money is channelled behind the scenes, through ‘the invisible hand’, from poor to rich people and from poor to rich parts of the country. Public spending, for example on roads, railways, schools and hospitals, makes a major contribution to rising land values. These benefit house and other property owners, rich ones more than poor ones, desirable locations and asset-rich parts of the country more than poor ones, but those who rent their properties do not share in the windfall gains. In fact, they have to pay rising rents. Taking Britain as a case study, Harrison escorts the reader along an old Roman road from south to north to pin-point how poverty is institutionalised in the growing divide between rich and poor. Along the way he illuminates the inner workings of tax policies and property rights that similarly afflict all market economies Tax reform is on the political agenda in the West, but politicians continue to believe their consultants who tell them that 'broad-based' taxes are necessary. Harrison challenger this conventional wisdom and explains that the market economy needs to integrate the prices charged for public services with the prices charged for all other goods and services. This model is based on people, including the rich, paying for, and in proportion to, the benefits they receive, which really would be progressive. This reform has a further benefit. It would enable the European and American economies to face the challenge of the newly emerging economies and remain competitive in the global markets of the 21st century.
