The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNAHow can good companies, mediocre companies, even bad companies achieve enduring greatnessThe Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiorityAnd if so, what are the universal distinguishing characteristics that cause a company to go from good to greatThe Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How greatAfter the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was differentWhy did one set of companies become truly great performers while the other set remained only goodOver five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. Some of the key concepts discerned in the study, comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.Perhaps, but who can afford to ignore these findings?

Do you feel that if you could get rid of some of the chaos in your work life, you could take your performance to a greater levelDo you stay late at the office many nights, trying to empty an inbox that never seems to diminishDo you have difficulty dealing with cantankerous bosses or passive-aggressive coworkersDo you find yourself checking your BlackBerry almost against your will during dates, family dinners, or your children's soccer gamesIf you've answered yes to any of the above, chances are you feel fragmented, pulled in too many directions at once, frustrated. Your work life has taken over your personal life.In The One-Life Solution, Dr. Henry Cloud, consultant, bestselling author of the Boundaries series and Integrity, and clinical psychologist, examines the workplace. He demonstrates how our failure to maintain a unified life with good boundaries at the office not only blurs the line between the professional and the personal, but leaves us less equipped to deal with the problems of today's workplace: stress, heavy workload, and a blistering pace. As a result, we are overworked, overstressed, and unhappier than ever. Through real-world examples from years of working with leaders at companies large and small, Dr. Cloud shows us how to construct and enforce better boundaries against the technological devices, bullying bosses, and distracting coworkers who invade our time and space.From conducting an audit of your time, to developing a policy of who you are and what you stand for, to learning how to overcome a paralyzing inability to say no, Dr. Cloud provides invaluable strategies and *s for moving toward a more unified, coherent sense of self and a life that fully encompasses work, family, and spirituality. In a clear, conversational voice, he will help you develop the ability to: contain self-destructive behavior and keep it from spreading. define yourself and know who you are. set limits when needed. communicate effectively. learn how to improve your performance at the office and outside it. By starting to do what's best for you, you'll find the key to living the one happy, fulfilling life that only you can live.

Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed. Likening the internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up. Combining stories gleaned from his consulting with a thrilling tour of history's dramatic moments and clever readings of cultural shift we've just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re-invigorate themselves.

Being an NFL coach is the ultimate high-pressure job. Every Sunday a coach makes split-second decisions that will not only decide the fate of a game, but also his team's season and, ultimately, his own job.Meet Mike Holmgren, Jon Gruden, John Fox, Andy Reid, and Mike Sherman -- top NFL head coaches whose careers rest on their ability to lead other men to win in the fiercely competitive world of professional football.In this extraordinary collaboration with their agent Bob LaMonte, each of these five coaches shares his leadership principles. LaMonte takes you behind the scenes, where you'll be a fly on the wall as these men reveal how to win beyond the X's and O's. You will see how these successful leaders communicate with different personalities, develop vision, build trust in their people, and win loyalty, as well as overcome adversity and adapt to change.Through their colorful and motivational anecdotes, you'll gain unprecedented insights into the minds of some of the best coaches today and valuable lessons on what it means to be a leader and a champion.

Dig deep and you will find the most compelling argument for working together: Happiness. In business there are always unique individual achievers, but pull down the veil and you'll often find someone alongside them. Michael Eisner does just that in Working Together. Using his own collaboration with Frank Wells at Disney as a launching point for examining other famously successful partnerships, Eisner offers us an intimate and deeply personal look at some of the most rewarding business partnerships, uncovering what makes them tick and offering unconventional wisdom and unexpected insights. In this essential book for businesspeople everywhere, Eisner shines a light on these startlingly long-lasting and enriching partnerships, weaving together ten separate narratives from investment gurus to entertainment impresarios, from fashion designers to big-box retailers into a larger story about the true nature of achievement in life and in business.Ten Stories, Ten Magical Partnerships:Michael D. Eisner and Frank Wells (Disney)Warren Buffett and Charlie Munger (Berkshire Hathaway)Bill and Melinda Gates (The Gates Foundation)Brian Grazer and Ron Howard (Imagine Entertainment)Valentino and Giancarlo Giammetti (Valentino)Ian Schrager and Steve Rubell (Studio 54)Arthur Blank and Bernie Marcus (The Home Depot)Susan Feniger and Mary Sue Milliken (restaurateurs)Joe Torre and Don Zimmer (New York Yankees)John Angelo and Michael Gordon (finance) Collectively, the stories you're about to read form a blueprint for building partnerships that matter, that last, and that allow each of us to do our very best work.

The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems is more relevant and resonant than ever.Containing updated and revised material for a new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives: Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050. Provide secure, stable, and meaningful employment to people everywhere. Be self-organizing rather than regulated or morally mandated. Honor market principles. Restore habitats, ecosystems, and societies to their optimum. Rely on current income. Be fun and engaging, and strive for an aesthetic outcome.

Change or Die. What if you were given that choiceIf you didn't, your time would end soon a lot sooner than it had to. Could you change when change matters mostThis is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset.A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys relate, repeat, and reframe to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary changes that are positive, attainable, and absolutely vital.

In October 1985, at age twenty-seven, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants Union Square Cafe. Little more than twenty years later, Danny is the CEO of one of the world's most dynamic restaurant organizations, which includes eleven unique dining establishments, each at the top of its game. How has he done itHow has he consistently beaten the odds and set the competitive bar in one of the toughest trades around?In this landmark book, Danny shares the lessons he's learned while developing the winning recipe for doing the business he calls "enlightened hospitality." This innovative philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors. This way of prioritizing stands the more traditional business models on their heads, but Danny considers it the foundation of every success that he and his restaurants have achieved. Some of Danny's other insights: Hospitality is present when something happens for you. It is absent when something happens to you. These two simple concepts for and to express it all. Context, context, context, trumps the outdated location, location, location. Shared ownership develops when guests talk about a restaurant as if it's theirs. That sense of affiliation builds trust and invariably leads to repeat business. Err on the side of generosity: You get more by first giving more. Wherever your center lies, know it, name it, believe in it. When you cede your core values to someone else, it's time to quit. Full of behind-the-scenes history on the creation of Danny's most famous restaurants and the anecdotes, advice, and lessons he has accumulated on his long and ecstatic journey to the top of the American restaurant scene, Setting the Table is a treasure trove of innovative insights that are applicable to any business or organization.

Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies General Motors, Ford, and Chrysler teetered on the brink of collapse during the 2008 financial crisis. In a tale that reads like a corporate thriller, Bill Vlasic, who has covered the auto industry for more than fifteen years, first for the Detroit News and now for the New York Times, takes readers into the executive offices, assembly plants, and union halls to introduce a cast of memorable characters, many of whom are speaking out for the first time, including the executives who struggled to save their companies but in the end had to seek a controversial, last-gasp rescue from the U.S. government.Vlasic goes behind the scenes to portray the men at the top during Detroit's last stand. Rick Wagoner, the CEO of General Motors, tried to turn around a dying company, only to be forced to resign as a condition of the government bailout. Bill Ford, great-grandson of the legendary Henry Ford, had the will to keep Ford alive but needed the guts to hire an unknown outsider, Alan Mulally, to transform the company before it crashed. At Chrysler, leadership was constantly changing as new owners tried in vain to fix the smallest of the beleaguered Big Three. And through it all, the president of the United Auto Workers union, Ron Gettelfinger, fought to save the jobs of the men and women who build American-made cars and trucks.This tale of an iconic industry in crisis is more than a big business drama and provides a rich, unvarnished portrait of how Detroit's decline affected tens of thousands of workers and dozens of communities nationwide. The story moves from the gleaming corporate skyscrapers and massive auto plants to the halls of the U.S. Congress and into the Oval Office, where President Obama and his aides wrestled with how to keep General Motors and Chrysler from going out of business. Vlasic shows why the bailout worked, and how Detroit can succeed under new leadership and build automobiles equal to any in the world. Once Upon a Car tells a uniquely American tale of success, failure, and redemption. It is an important and illuminating chapter in an astonishing story that is still unfolding. And no one is more qualified to write it than Bill Vlasic.

Newly revised and updated, Leadership and the One Minute Manager teaches leaders the world-renowned method of developing self-reliance in those they manage: Situational Leadership II.In Leadership and the One Minute Manager, you'll learn why adapting leadership styles to team members based on their key goals and tasks is so important and why knowing when to delegate, support, or direct is critical. By consistently using Situational Leadership II's proven model and powerful techniques, leaders can develop and retain competent, motivated, confident employees. This remarkable, easy-to-follow book is a priceless guide to personalized leadership that elicits the best performance from your team and the best bottom line for any business.

A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.Who are your next customers not just the ones you are serving today but the ones you'll need three, five, or ten years from nowHow do you figure out what goods and services will attract them in the future before your competitors do?According to Jan Chipchase whom Fast Company has called the James Bond of design research and Fortune has called the Indiana Jones of technology for the developing world most of the clues are right in front of us. The key is learning to see the ordinary in a revolutionary new way. As the executive creative director of Global Insights at frog, an award-winning global design and innovation company, Chipchase draws on everyday objects and patterns to show us how to see the world differently, from making a phone call to filling up a gas tank to ascertaining whether it's actually half-and-half you're pouring into your coffee. Chipchase is always looking for opportunities gaps, anomalies, and contradictions that will give his clients, some of the world's largest and most successful companies, a distinct competitive advantage, whether they're delivering the most low-tech bar of soap or the most high-tech wireless network.In Hidden in Plain Sight, Chipchase takes readers on his journeys around the globe and shares his methods for identifying the unmet needs of customers. No matter where he stops whether Cleveland or Kabul his goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see, and capitalize upon, what is hidden in plain sight today to create businesses tomorrow.

Meet the men and women whose deeply personal philanthropy is dramatically changing the way we think about giving There are 8.6 million millionaires in the United States, and these numbers are set to rise in what will be the biggest intergenerational wealth transfer in history. As $41 trillion dollars (or over three times the national GDP) moves from the World War II generation to their baby- boomer children over the next couple of decades, it will become imperative that the beneficiaries of this wealth—even those not joining the ranks of the superrich—begin thinking about philanthropy, perhaps for the first time in their adult lives. Here they will find the personal journeys of the most successful givers of their generation. This new generation of wealth has already begun to change the face of philanthropy and to reshape the entire nonprofit sector. In Be the Change, bestselling author Lisa Endlich presents eleven compelling profiles of this twenty-first century generosity. Through candid, revealing, and often surprising interviews, readers will venture into the hearts and minds of the top names in philanthropy today—men and women who have chosen to use their immense riches and influence to meaningfully improve the lives of others in the most dramatic ways. These intimate conversations include in-depth interviews with: ?Melinda Gates, one of the driving forces behind the largest philanthropic organization the world has ever seen; ?Bob and Suzanne Wright, he's the former vice chairman of GE and longtime head of NBC Universal and their Autism Speaks has brought awareness of autism onto the national and international stage; ?Paul Tudor Jones, founder of Tudor Investments and the Robin Hood Foundation; ?Peter Bloom, founding chairman of the groundbreaking DonorsChoose.org. From Connie Duckworth, a former Goldman Sachs partner, who brings steady employment to Afghani women and education to them and their children, to Johann Olav Koss, an Olympic gold medalist who now strives to give children in the direst circumstances the chance to play, these philanthropists demonstrate that giving doesn't begin or end with a signed check. They grant Endlich exclusive access to the stories of how they learned from early failures and developed a personal, sustainable way of giving, and they also share the catalyzing moment when they saw a problem so heartbreaking they simply could not turn away. In doing so, these new philanthropists offer valuable lessons—ones that will inspire readers to start giving, keep giving, and become the change they want to see in the world.

You are not alone. Finally, here is a book that gets to the heart of what professional women want. You've probably been loath to admit it, but like most of us, you have had enough of the sixty-hour workweeks, the day-care dash, and the vacations that never get taken. You don't want to quit, you want to work but on your own terms and in ways that make it possible to have a life as well.Women have power. In Womenomics, journalists Shipman and Kay deal in facts, not stereotypes, providing a fresh perspective on the largely hidden power that women have in today's marketplace. WhyCompanies with more women managers are more profitable. Women do more of the buying. A talent shortage looms. Younger generations want to work flexibly, too. It all adds up to a workplace revolution that is great news for professional women not to mention men and businesses as well. As Brenda Barnes, CEO of Sara Lee, notes: Companies need to recognize that this kind of flexibility offers employees the ability to manage and balance their own careers and lives, which in turn improves productivity and employee morale.This new way of thinking and working is all the more valuable in a recession, as companies begin offering flexible schedules, four-day workweeks, and extended vacations as a way to avoid layoffs, save costs, and still reward employees. It is personal. Womenomics does more than marshal the evidence of this historic shift. It also shows women how to redefine success, be productive, and build satisfying careers that don't require an all-or-nothing lifestyle. Most appealing are the candid personal anecdotes from Shipman's and Kay's own experiences and the stories they have gathered from professional women around the country who are coping with the same issues.It is possible. Shipman and Kay don't waste time on what women can't do or can't have. Instead, they show women how to chart an empowering, exhilarating course to a richer life. Inspiring, practical, and persuasive, Womenomics offers a groundbreaking blueprint for changing the way you live and work with advice, guidance, and fact-based support that proves you don't have to do it all to have it all.

Seven business innovators and the empires they built. The pre eminent business historian of our time Richard S. Tedlow examines seven great CEOs who successfully managed cutting edge technology and formed enduring corporate empires. With the depth and clarity of a master Tedlow illuminates the minds lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce co inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine Wal Mart.

What is Your Collaborative Intention?James W. Tamm and Ronald J. Luyet provide tools that will increase your ability to collaborate. You will learn to be more aware of others and how to problem-solve and negotiate. Collaborative skills have never been more important, and these skills are absolutely necessary for today's workplace.Radical Collaboration is a how-to-manual for anyone who wants to create trusting, collaborative environments, and transform groups into motivated and empowered teams.It is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want.

Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popularWall Street Journal advice column, “Ask Ariely”. Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. Ariely applies this scientific analysis of the human condition in his “Ask Ariely” Q & A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious: What can you do to stay calm when you’re playing the volatile stock market What’s the best way to get someone to stop smoking How can you maximize the return on your investment at an all-you-can-eat buffet Is it possible to put a price on the human soul Can you ever rationally justify spending thousands of dollars on a RolexIn Ask Ariely, a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images. Using their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges. Readers will laugh, learn, and most importantly gain a new perspective on how to deal with the inevitable problems that plague our daily life.

More than ten years after his first bestselling book The EMyth changed the lives of hundreds of thousands of small business owners Michael Gerber trepreneur author and speaker extraordinaire res the next salvo in his highly successful EMyth Revolution. Drawing on lessons learned from working with more than 15000 small medium sized and very large organisations Gerber has discovered the truth behind why management doesn't work and what to do about it. Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of leader (Emperor) and the most widely embraced myth of all EMyth Manager offers a fresh provocative alternative to management as we know it. It explores why every manager must take charge of his own life reconcile his own personal vision with that of the organisation and develop an entrepreneurial mind set to achieve true success.

Chronicling the rise and fall of the efficient market theory and the century-long making of the modern financial industry, Justin Fox's The Myth of the Rational Market is as much an intellectual whodunit as a cultural history of the perils and possibilities of risk. The book brings to life the people and ideas that forged modern finance and investing, from the formative days of Wall Street through the Great Depression and into the financial calamity of today. It's a tale that features professors who made and lost fortunes, battled fiercely over ideas, beat the house in blackjack, wrote bestselling books, and played major roles on the world stage. It's also a tale of Wall Street's evolution, the power of the market to generate wealth and wreak havoc, and free market capitalism's war with itself.The efficient market hypothesis long part of academic folklore but codified in the 1960s at the University of Chicago has evolved into a powerful myth. It has been the maker and loser of fortunes, the driver of trillions of dollars, the inspiration for index funds and vast new derivatives markets, and the guidepost for thousands of careers. The theory holds that the market is always right, and that the decisions of millions of rational investors, all acting on information to outsmart one another, always provide the best judge of a stock's value. That myth is crumbling.Celebrated journalist and columnist Fox introduces a new wave of economists and scholars who no longer teach that investors are rational or that the markets are always right. Many of them now agree with Yale professor Robert Shiller that the efficient markets theory represents one of the most remarkable errors in the history of economic thought. Today the theory has given way to counterintuitive hypotheses about human behavior, psychological models of decision making, and the irrationality of the markets. Investors overreact, underreact, and make irrational decisions based on imperfect data. In his landmark treatment of the history of the world's markets, Fox uncovers the new ideas that may come to drive the market in the century ahead.

Reengineering has captured the imagination of managers and shareholders alike, sending corporations on journeys of radical business redesign that have already begun to transfigure global industry. Yet aside from earning them improvements in their business performance, the shift into more-process-centered organizations is causing fundamental changes in the corporate world, changes that business leaders are only now beginning to understand. What will the revolutions final legacy beBeyond Reengineering addresses this question, exploring reengineering's effects on such areas as: Jobs: What does process-centering do to the nature of jobsWhat does a process-centered workplace feel likeManagers: What is the new role of the manager in a process-centered companyEducation: What skills are vital in the process-centered working world, and how can young or inexperienced workers prepareSociety: What are the implications of process-centering for employment and the economy as a wholeInvestment: What are the characteristics of a successful 21st-century corporationAn informed look at one of the most profound changes to ever sweep the corporate world, Beyond Reengineering is the business manual for the 21st century.

There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do soBecause starting one's own business is seen as difficult, expensive, and risky.In this extraordinary book, successful Go It Alone! entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business.Bruce Judson shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills. After reading this book, your motto will be "Do What You Do Best, Let Others Do the Rest."

This is the story of Rebecca Smith and John R. Emshwiller, the two reporters who led the Wall Street Journal's reporting on Enron and uncovered the unorthodox partnerships at the heart of the scandal through skill, luck, and relentless determination. It all started in August 2001when Emshwiller was assigned to write a supposedly simple article on the unexpected resignation of Enron CEO Jeff Skilling. During his research, Emshwiller uncovered a buried reference to an off-balance-sheet partnership called LJM. Little did he know, this was the start of a fast and furious ride through the remarkable downfall of a once highly-prized company. Written in an intense, fast paced narrative style, 24 Days tells the gripping story of the colossal collapse of what would become the world's most notorious corporation. The reader follows along as Smith and Emshwiller continue to uncover new partnerships and self-dealing among the highest levels of Enron's management. As they publish articles detailing their findings in the Journal, Wall Street and individual investors have a crisis of confidence and start selling Enron stock at unprecedented levels of volume. In the end - 24 short days later - Enron had completely collapsed, erasing 16 years of growth and losing $19 billion in market value while watching the stock drop from $33.84 to $8.41. Not only was the company destroyed, but investors and retired employees were completely wiped out-all the while Enron executives were collecting millions of dollars. Climaxing with this 24-day period, this book shows the reporter's-eye view of a David-and-Goliath battle between journalists and a giant corporation. Each day a new story uncovered another fact; each day the company issued denials. And when the investigative stories reached critical mass and momentum, the stock market cast its final vote of no confidence. In the tradition of Indecent Exposure and Barbarians at the Gate, two other gripping narratives that began as a series of Wall Street Journal stories and ended up as books that defined an era, 24 Days brings the importance of great investigative journalism to life.