Investing like a guru is a detailed investment introduction book on value investing. The concept that is used by Warren Buffet, Charlie Munger and other billionaire Investors all through history. ?

Step-By-Step Guide Makes It Easy To Get Targeted Traffic That Converts For Pennies Per Click With YouTube Advertising… YouTube is the 2nd BIGGEST search engine ?on the? internet?? has over 1 Billion users with hundreds of millions of hours of YouTube videos being watched daily with full engagement? YOUTUBE? ADS? for MAXIMUM? PROFITS Although often overlooked, YouTube advertising is one of the fastest, easiest ways to get affordable traffic flowing quickly… Engagement on YouTube is MASSIVE, and growing, with a 60% year over year increase in the number of hours people spend watching video… this means your ads get clicked It’s pretty obvious that YouTube is big and getting BIGGER… which means the advertising opportunity is MASSIVE! But, To See Success With YouTube Ads, You Must Know What You’re Doing… You can’t just throw up an ad and expect to start making big profits… Although YouTube ads is a very user-friendly platform, there are some details that you must pay attention to if you want to see success… If you do things the right way, you can find yourself raking in profits like crazy… in many cases right out of the gates… But if you do things wrong, you could find yourself wasting time, spinning your wheels, and ultimately wasting money… And it gets worse… Sadly, Many People That Try To Generate Traffic With YouTube Advertising Fail… That’s because they don’t fully understand what must be done to see success with YouTube ads. The KEY to success with YouTube is to pay attention to the details, and in order to do that, you really need to learn from someone that’s seen massive results from advertising on YouTube. Pay close attention, because today I’m going to show you a system that will take you by the hand and show you how to generate as much targeted traffic as you could ever want with YouTube advertising… This step-by-step guide will show you how to harness the power of YouTube’s ads platform to get fast results and traffic that generates a positive return on your marketing investment… How to get started with YouTube ads even if you’ve never made a video or logged into YouTube in your entire life… Step-by-step instructions to get your YouTube ads setup and ready to start generating traffic within just a few minutes… Creating your first video campaign the right way… Do this right, and you’ll find yourself getting massive ROIs…?? The tools of the trade… You’ll discover exactly which tools you need to get started… I’ll even show you how to start with little to no budget if you’re trying to do this on a shoestring… No camera? No problem… this book reveal the fastest way to create a professional looking video WITHOUT a video camera… using this simple method, you can get started today, even if you don’t have any high-tech equipment… The types of ads that work the best and generate the highest ROI are broken down… you’ll be a YouTube ads expert when you finish this training… The best way to track the success of your campaigns so you know when to call it quits on a campaign and when to scale things up to the next level… What if you could just cut to the chase and start making money right out of the gates? Wouldn’t that make a whole lot more sense? This guide to YouTube advertising was created by someone with experience creating and profiting from winning campaigns… Doesn’t it make more sense to learn from an expert and take a shortcut to success?

Othman al-Sheikh is running away from the shadows of his past life in a small dusty village in the Libyan Desert. Tripoli, meanwhile, is a city in the process of transformation, moulded to the will of its Italian colonisers. Its decadent entertainments and extravagant riches conceal an underbelly of abject poverty and ruthless plotting. Othman falls for the city and its temptations. With a natural instinct for survival, he tries his luck in the capital, swept along by chance and opportunity.

This book offers the first comprehensive assessment of Tony Blair's premiership and his Third Way project. It reveals the hidden flaw in the market economy which explains why politicians, of all parties, cannot keep their grand promises. Blair promised to reform the Welfare State - the pact between people and their governments to abolish the evils of poverty and ignorance. In fact, however, despite a record three election victories in a row, the gap between rich and poor widened. The reason, the author argues, is the method government relies on to raise taxes. Contrary to intention, the tax burden on low-income earners increased, while property owners have enjoyed record capital gains. The outcome is over ?1trillion indebtedness which renders tens of thousands of families vulnerable to bankruptcy and the loss of their homes in the next recession. Fred Harrison reveals how taxpayers’ money is channelled behind the scenes, through ‘the invisible hand’, from poor to rich people and from poor to rich parts of the country. Public spending, for example on roads, railways, schools and hospitals, makes a major contribution to rising land values. These benefit house and other property owners, rich ones more than poor ones, desirable locations and asset-rich parts of the country more than poor ones, but those who rent their properties do not share in the windfall gains. In fact, they have to pay rising rents. Taking Britain as a case study, Harrison escorts the reader along an old Roman road from south to north to pin-point how poverty is institutionalised in the growing divide between rich and poor. Along the way he illuminates the inner workings of tax policies and property rights that similarly afflict all market economies Tax reform is on the political agenda in the West, but politicians continue to believe their consultants who tell them that 'broad-based' taxes are necessary. Harrison challenger this conventional wisdom and explains that the market economy needs to integrate the prices charged for public services with the prices charged for all other goods and services. This model is based on people, including the rich, paying for, and in proportion to, the benefits they receive, which really would be progressive. This reform has a further benefit. It would enable the European and American economies to face the challenge of the newly emerging economies and remain competitive in the global markets of the 21st century.

Are you a genius or a genius maker We've all had experience with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the ones around them and always need to be the smartest ones in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, lightbulbs go off over people's heads, ideas flow, and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now, when leaders are expected to do more with less. In this engaging and highly practical book, leadership expert Liz Wiseman and management consultant Greg McKeown explore these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. In analyzing data from more than 150 leaders, Wiseman and McKeown have identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how.

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado , Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Everyone who wants a fulfilling career needs a mentor -- someone who has seen it all before, someone who can share hard-won experiences and teach valuable lessons. In this expanded and enhanced version of his best-selling book, Monday Morning Leadership , David Cottrell packs all of the wisdom of his wide-ranging business experience into this inspirational story. Cottrell introduces us to Jeff, a successful corporate manager who has hit a major wall. Jeff has been leading his team, quarter after quarter, to great sales and better profits for several years -- until now. The tricks that used to work wonders have lost their magic; Jeff is in a slump and is at a loss to find his way out of it. Overworked, stressed, and feeling that his personal and professional lives are at risk, Jeff reaches out to the father of a college buddy, a retired and tremendously accomplished former executive named Tony. Tony and Jeff agree to meet every Monday for ten weeks to work through Jeff's problems and get his career back on track. In the course of these intimate sessions, Jeff discovers the secrets of real leadership: "Until I accept total responsibility -- no matter what -- I will not be able to put plans in place to accomplish my goals." And, "My success is the result of making better choices and recovering quickly from poor choices." Tony leads Jeff through tough lessons in how to manage his people, how to manage his own time, how to manage his superiors, and how to escape from "management land." Most of all, Jeff learns that his success is intimately bound with the success of his people and that tolerating lackluster performance in himself and others on the team only leads to discontent from his most prized and productive employees. Through Jeff's mentoring sessions, the reader meets a character of integrity who dispenses homespun but effective wisdom. Spend time with Tony and Jeff at their Monday morning meetings, and you will find yourself on the road to becoming a better leader and being more successful at work.

A bold and vital book that asks and answers the most urgent question of today: What Would Google DoIn a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google the fastest-growing company in history to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything from corporations to governments, nations to individuals must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

Meet Emily and Paul, the parents of two young children. Emily is a newly promoted executive in a large corporation, while Paul has his own business as a consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. For them, just staying ahead of the storm has become a seemingly insurmountable task. In this book, we travel inside the brains of Emily and Paul as they attempt to sort the vast quantities of information they're presented with and figure out how to prioritize, organize, and act on it. Fortunately for Emily and Paul and for readers of Your Brain at Work they're in good hands: David Rock knows how the brain works and more specifically, how it works in a work setting. Your Brain at Work explores: Why your brains feels so taxed, and how to take full advantage of your mental resources Why it's so hard to focus, and how to better manage distractions How to maximize your chance of finding insights that can solve seemingly insurmountable problems How to keep your cool in any situation, so that you can make the best decisions possible How to collaborate with others more effectively Why providing feedback is so difficult, and how to make it easier How to effectively change other people's behavior Rock shows how it's possible not only to survive in today's overwhelming work environment but to succeed in it and still feel energized at the end of the day, with a sense of accomplishment.

Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?" Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction.

Successful management relies on identifying and promoting high-performing employees and targeting underperformers for serious improvement. Evaluating Performance, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Monitor day-to-day performance Conduct productive formal reviews Reward consistent, excellent performance through promotions Terminate underperforming employees Create a company-wide performance management system The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.

In today's hypercompetitive business climate, managers who help employees achieve their individual potential stand to get and stay ahead. Managing People, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Delegate the right work to the right employee Motivate people to outperform the competition Establish and empower effective teams Manage multiple projects and stay on track Inspire trust and lead in times of change The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.

In 2005, firebrand radio talk show host Neal Boortz and Georgia congressman John Linder created The FairTax Book, presenting the American public with a bold new plan designed to eliminate federal taxes and the IRS, jump-start the U.S. economy, bring back lost industries and jobs, and recapture billions of untaxed dollars hoarded by criminal and offshore businesses. Their book became an immediate #1 New York Times bestseller, propelling a powerful grassroots tax reform movement that's spreading like wildfire across our nation.Now, three years later, the authors are back to answer the outspoken and misinformed critics of their innovative proposal. Offering eye-opening new insights not covered in the original book, FairTax: The Truth debunks the negative myths and gross misrepresentations of this groundbreaking idea. The FairTax plan is simple, brilliant, and it will work enabling you to keep all the money in your paycheck; eliminating the fraud, hassle, and waste of our current system; and revolutionizing the way America pays for itself.

The Way of Nowhere is a business book by the UK’s hottest change management consultancy who have led transformations in some of Britain’s biggest and best known organisations. An invaluable resource for anyone who wants to make a creative difference in their lives and the lives of people around them. Inspired by the unique practice of 'nowhere', a community of companies that specialise in co-creation, this is an inspirational book that will help you break through to a more creative and strategic future Renowned for their world-class approach to innovation, the nowhere group works with a wide range of businesses, government agencies and individuals to develop their creativity to its full potential. Now, their book maps out the groundbreaking ways that anyone can become more productive, playing a more creative role in your organisation while simultaneously nurturing your own growth along the way. It contains eight breakthrough questions designed to stimulate and enrich our creative capacity, both as an individual and as part of a team. Using examples and tools from their work with some of the UK’s largest and best known businesses, The Way of Nowhere shows us how to unlock the underlying and invisible forces at play within organisations, communities and cultures. With practice, you will discover how these questions and insights can release the latent creativity that exists within - a place where magic can happen - out of nowhere!

The project management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Project Management. Includes how to: ? Deliver a successful project from start to finish ? Communicate effectively with people at all levels ? Manage changes and control scope creep ? Identify and deal with risks ? Work with common project management methodologies

The negotiating secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Negotiating. Includes how to: ? Set clear goals and limits ? Understand your potential adversary or partner ? Use and interpret body language ? Deal with difficult people ? Close brilliant deals

Tim Jackson is the author of Turning Japanese and a biography of Richard Branson and Virgin, Virgin King. He is currently working on a book about the Sainsbury family.

What is talent? How do you get the best out of yourself? What are the secrets of leadership?In Edge, Ben Lyttleton gets unprecedented access to some of the world’s top football clubs to discover their innovative methods for developing talent – and reveals how we can use them in our everyday lives. Elite teams now look for an edge by improving the intangible skills of their players ‘above the shoulder’. Liverpool’s approach to talent will make you more creative. Chelsea’s culture will improve your resilience. Didier Deschamps will improve your leadership skills. Xavi Hernandez will help you make better decisions. But how?Football is the most hot-housed, intense, financially profitable talent factory on the planet. It’s time we woke up to the lessons it can provide.We all want to have an edge. This is your chance to find one…

This eBook features the unabridged text of ‘Pellucidar by Edgar Rice Burroughs - Delphi Classics (Illustrated)’ from the bestselling edition of ‘The Complete Works of Edgar Rice Burroughs’. Having established their name as the leading publisher of classic literature and art, Delphi Classics produce publications that are individually crafted with superior formatting, while introducing many rare texts for the first time in digital print. The Delphi Classics edition of Burroughs includes original annotations and illustrations relating to the life and works of the author, as well as individual tables of contents, allowing you to navigate eBooks quickly and easily. eBook features: * The complete unabridged text of ‘Pellucidar by Edgar Rice Burroughs - Delphi Classics (Illustrated)’ * Beautifully illustrated with images related to Burroughs’s works * Individual contents table, allowing easy navigation around the eBook * Excellent formatting of the text Please visit www.delphiclassics.com to learn more about our wide range of titles

The secrets to success in business aren't secrets at all. They are simple and obvious, but we overlook them. This life-changing book offers the short-cut road to success – in business and beyond giving digestible and effective advice that actually works, served up with inspirational anecdotes in a humorous style. 'The Obvious' is a refreshingly simple and original business book. Business guru James Dale shows how the principles, values, and strategies that make businesses successful are those simple ideas that apply to life. Listening opens up worlds to you, paying attention puts you at an advantage over people who don't even show up, and telling the truth beats lying ten times out of ten. Try the simple – it's almost always more effective than the complicated. You'll find this book not only a sharp, cut-to-the-chase career book, but also an handbook of engaging wisdom that will bring you fast solutions to problems in any area of your life. 'The Obvious' reveals the eight core lessons you need to remember – each full of humour and fascinating anecdotes about the world's most successful movers and shakers. You'll find compelling real-life examples of the 'simple=success' formula from companies such as Apple and IBM, Ikea and Starbucks, as well as innovative people from Thomas Edison and Bill Gates, to Woody Allen and Steven Spielberg. Some ‘Obvious’ life-lessons that work: ? Simple is Better Than Complicated – ask if you don't know; shut up and listen; be nice – it gets results. ? Be Honest – the truth is powerful; apologies work; an excuse is not a reason; take responsibility – 'I will do it' gets you noticed. ? Open Your Mind – failure is a good teacher; bosses are not all idiots – learn from them. ? Energy Gives You the Edge – patience is a virtue; so is impatience; 'Do it today' – the key to effectiveness. Readable, fast-paced and entertaining, 'The Obvious' is for anyone's business bookshelf, from the CEO to the postroom, HR director to the entire sales force – or anyone wanting to be successful in life.

Ця книжка стане пусковим механ?змом для тих, хто прагне мислити та створювати нове, а не коп?ювати в?дпрацьован? шаблони. Автор перекону?: роблячи те, що ми вже зна?мо, ми руха?мо св?т в?д 1 до n, додаючи б?льше чогось вже знаного; проте щоразу, коли ми створю?мо щось нове, ми ступа?мо в?д 0 до 1. Т?ль покроково опису? д??в?сть експоненц?ального закону у св?т? стартап?в, та?мниц? роботи ?з венчурним кап?талом, а також ?нновац?йн? ?де? майбутнього, як? зм?нять життя людей до невп?знаваност?...