购物车
个人中心
?tk?zés: Rossz hely. Rossz id?. Nagy lecke.
￥68.02
Kézik?nyv azoknak, akik érdekl?dnek a baromfitartás iránt és egyetlen helyen szeretnének utánanézni felmerül? kérdéseiknek. ? milyen fajtát válasszak? ? mi a jobb: a tenyésztés vagy a szaporítás? ? hogyan készítsem el házilag az olcsóbb és táplálóbb takarmányt? ? mekkora helyen érdemes tartani a baromfikat és hogyan alakítsam ki az él?helyüket? ? milyen el?feltételeket kell megteremtenem a keltetéshez és milyen keltet?gépet használjak? ? hogyan el?zhetem meg a legfontosabb betegségeket? ? melyek a dísztyúktenyésztés legfontosabb feltételei és hogyan készülhet fel sikeresen a versenyekre? A k?tet kuriózuma az ?sszesen 60 baromfifajtát bemutató részletes ismertet?.
The Modern Day Business Man: Success Without Sacrifice
￥81.50
I Believe as a Man You Are Put on This Earth with a Huge Mission!?This book exists to help equip, motivate, and teach you how to get your unique message out in today’s modern world.?The Modern Day Business Man?is for the leaders of tomorrow who want success without sacrifice. It is for men who want to have it all – vibrant health, thriving relationships, and financial freedom – while upholding a standard of conduct and integrity that inspires everyone around them. ??I went from being sixty pounds overweight, broke, and with zero influence…to creating a seven-figure business, building The Billion Dollar Brotherhood into a community thousands of men strong, and being named a Top 30 Under 30 Influencer – all by my twenty-sixth birthday.?After overcoming the agony of obesity, depression, poverty, and failing out of school, I made a decision to turn my life around. Now it is my mission to help men achieve success without sacrifice in their health, wealth and relationships. Entrepreneurs have always been the catalysts for change in society, and now more than ever, they are role models too. This book is a deep dive into the timeless principles of entrepreneurship that I have learned after investing hundreds of thousands of dollars, interviewing some of the most successful people in the world, and having a Navy Seal for a mentor over the last decade.?The Modern Day Business Man?will teach you how to:?* Get honest with yourself and take ownership of your life, so that you can create the future you really want* Rapidly build real relationships with influential people who will accelerate your journey to success* Prioritize your health and fitness so you can crush it with peak levels of performance and mental clarity in business* Build a business and brand with your spouse that deepens your bonds of trust and brings you closerDo you feel called to play at a bigger level? Are you ready to claim your destiny and live life at the highest level??Then get ready to achieve success without sacrifice as a Modern Day Business Man!
Backpack Abroad Now!: Travel overseas—even if you're broke
￥34.79
Like icebergs, some stories hold their mysteries submerged beneath the surface. Poet and novelist Mario Milosevic conjures a cornucopia of such tales, presenting 2,002 opening sentences paired with 2,002 closing sentences, bridged by a brief universal middle section that either muddies the waters or makes everything as clear as ice. A mad storyteller’s fever dream, Mostly Invisible doubles Scheherazade’s iconic 1,001 nights and pours forth a kaleidoscopic cavalcade of thrills, romance, mystery, adventure, fantasy, and intrigue. Echoing much of the mystery of life, the bulk of these stories lurk hidden from view, but come alive in the imaginations of readers willing to take a journey to the outer edges of storytelling.
Work Like An Immigrant
￥163.09
Work Like an Immigrant: 9 Keys to Unlock Your Potential, Attain True Fulfillment, and Build Your Legacy Today is a memoir-meets-business book that offers you inspiration, hard-won guidance, and soul-searching steps and activities to build a highly fulfilling lifestyle—no matter where you come from, what career path you are on or what adversity you may have encountered in the past. Part 1: The Story traces the author’s journey from selling bread and dodging bullets on the streets of Brazil to earning millions selling cable TV and Internet services door to door, as well as building and managing record-breaking sales teams. It later explores the family crisis that inspired him to become a high-performance consultant, coach, and speaker, leading others to achieve levels of happiness and fulfillment they had never imagined possible. Part 2: Nine Steps to Health, Wealth, Happiness and Fulfillment reveals the nine-step program to dreaming big and living your purpose by taking control of your thoughts and emotions and engaging in continuous joyful execution. Here, you discover how to harness the power of your imagination, unlock hidden resources, and overcome both internal and external limitations. In addition, you gain mastery of a variety of techniques inspired by numerous self-improvement visionaries, from Napoleon Hill and Joseph Murphy to Zig Ziglar and Tony Robbins. Part 3: Principles and Practices presents the nine principles for achieving prosperity, along with twenty-eight practical techniques for envisioning success, defining your mission, transforming negative thoughts to positive action, teaming up with a mentor, shifting focus from problems to solutions, and much more.
Predictably Irrational, Revised and Expanded Edition
￥94.10
How do we think about moneyWhat caused bankers to lose sight of the economyWhat caused individuals to take on mortgages that were not within their meansWhat irrational forces guided our decisionsAnd how can we recover from an economic crisisIn this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational , Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble. Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer. Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of Predictably Irrational will change the way we interact with the world from the small decisions we make in our own lives to the individual and collective choices that shape our economy.
Freakonomics
￥95.11
More Than 4 Million Copies Sold Worldwide Published in 35 Languages Which is more dangerous, a gun or a swimming poolWhat do schoolteachers and sumo wrestlers have in commonHow much do parents really matterThese may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life from cheating and crime to parenting and sports and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives how people get what they want or need, especially when other people want or need the same thing.
End of The Good Life
￥84.16
Generation Y faces the bleakest economic landscape in modern history. The recent spikes in unemployment and debt, alongside a drop in marriage, home-buying, and childbearing rates, will have long-term consequences for a group that had no hand in creating the financial crisis. For these young adults, the American Dream is moving farther out of reach. Worse still, leaders aren't doing anything about it. Drawing on a wide range of reportage and interviews from across the United States, Europe, Asia, and Latin America, Riva Froymovich gives voice to those struggling in this new economy and explains the harm of shortsighted government policies including initiatives to curb the national debt and key social programs. Through policy suggestions that focus on social enterprise and investment in economic growth, as well as inspiring stories from young entrepreneurs carving out their own way, End of The Good Life presents a deeply relevant read for Millennials, their baby boomer parents, and anyone who cares about the survival of this nation most important tenet: the opportunity to get ahead.
Business Brilliant
￥162.76
Ask a member of the middle class what it takes to become wealthy, and she'll tell you it takes a bold new idea. Tell that to a self-made millionaire, and he'll vehemently disagree. What explains the difference in mind-set between the self-made wealthy and the rest of usIt not what you think, as journalist and entrepreneur Lewis Schiff convincingly illustrates through groundbreaking research and compelling storytelling. For decades, the middle class has believed that the road to success meant working hard and playing by rules passed down from previous generations. But as the 2008 economic crisis has made clear, the old rules no longer apply. While household net worth has declined for most, self-made business leaders entrepreneurially minded individuals born into the middle class who have accumulated significant wealth have prospered. What makes these have-mores financially successful while the rest of us have never felt more uncertain about our professional and financial futuresIn Business Brilliant , Lewis Schiff reveals the eye-opening findings from a national survey of middle-class workers and self-made millionaires, offering practical guidance to show the rest of us what America self-made rich already know. Through his research, he holds a mirror to our most commonly held beliefs about success and then reveals the truth about how wealth is really created by surveying the truly wealthy. In doing so, he explodes the conventional wisdom and identifies the distinct principles practiced by individuals who may or may not be any smarter than the rest of the population but seem to understand instinctively how money is made. They don't employ business-as-usual practices; they adopt a Business Brilliant mind-set. The book illustrates how these self-made millionaires choose their careers, negotiate to win, and leverage social networks to accumulate their wealth. Schiff argues that it is the synergy behind seven uncommon practices, not serendipity or luck, that produces success. He offers a practical four-step program anyone can follow to position themselves to succeed more often and a roadmap to compare your own Business Brilliance to the executives and entrepreneurs who have successfully navigated our rapidly changing economy. While Business Brilliant doesn't promise to make you rich, it can help you achieve better results in your career and accumulate wealth faster.
Crossing the Chasm, 3rd Edition
￥123.10
The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters, early majority, late majority, and laggards there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado , and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
The Honest Truth About Dishonesty
￥95.11
The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves. Does the chance of getting caught affect how likely we are to cheatHow do companies pave the way for dishonestyDoes collaboration make us more honest or less soDoes religion improve our honestyMost of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty , award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed r sum s, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty , Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others.
Overcoming Underearning(TM)
￥94.10
When it comes to money, are you controlled by fearDo you live in financial chaos?Do you underestimate your worthAre you ready to go to the next level, but can't seem to get thereIf the answer is yes to these questions, you may be an underearner. Underearners are self-saboteurs who never live up to their earnings potential, says Barbara Stanny, a financial educator, motivational speaker, former journalist, and career counselor. Underearners tend to live paycheck to paycheck. They rarely balance their checkbooks and are often in debt. Ironically, many work incredibly hard. Yet they are ashamed to admit that money matters to them. They all have a high tolerance for low pay. The good news is that underearning is often self-imposed. By focusing on overcoming underearning, you will not only earn what you deserve, but you can live up to your full potential. With techniques and exercises that have helped thousands of people who have participated in her Overcoming Underearningworkshops, Stanny teaches you five essential steps to financial independence. Once you understand these steps, you will be confident asking for a raise, increasing your prices, or getting a better job. "Now I'm making more than my friends, all because I had the guts to dream and ask for more," says one Stanny fan. First, Tell the Truth: be honest about your financial situation and figure out your attitudes toward money. Second, Make a Decision: decide that you want to make more money. Third, Stretch: take action, face your fears, and be willing to be uncomfortable. Fourth, Create Community by finding supporters and asking for help. Fifth, Respect and Appreciate Money: learn to save and invest. Overcoming Underearning is filled with inspiring, real-life stories of underearners who turned their lives around. Stanny brings a message of empowerment and hope to all those who chronically undervalue themselves. "I'm making more, working less, feeling healthier, have more energy, and I'm so much happier," concludes another Stanny believer.
Bounce
￥95.11
Why have all the sprinters who have run the 100 meters in under ten seconds been blackWhat's one thing Mozart, Venus Williams, and Michelangelo have in common?Is it good to praise a child's intelligenceWhy are baseball players so superstitiousFew things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature why we win, why we don't, and how we really play the game of life. Bounce reveals how competition the most vivid, primal, and dramatic of human pursuits provides vital insight into many of the most controversial issues of our time, from biology and economics, to psychology and culture, to genetics and race, to sports and politics. Backed by cutting-edge scientific research and case studies, Syed shatters long-held myths about meritocracy, talent, performance, and the mind. He explains why some people thrive under pressure and others choke, and weighs the value of innate ability against that of practice, hard work, and will. From sex to math, from the motivation of children to the culture of big business, Bounce shows how competition provides a master key with which to unlock the mysteries of the world.
Warren Buffett Invests Like a Girl
￥94.10
Investing isn't a man's world anymore and that's a good thing for individual portfolios, Wall Street, and the world's financial system.Warren Buffett and the women of the world have one thing in common: They are better investors than the average man. Psychologists and scientists have shown that women have the kind of temperaments that help them achieve long-term success in the market. The calamities of the past several years have only provided more statistical and anecdotal evidence of the same. Here are just a few characteristics of female investors that distinguish them from their male counterparts:Women spend more time researching their investment choices and tend to take less risk than men do. This prevents them from chasing "hot" tips and trading on whims. Women are also more likely to seek out information that challenges their assumptions.One study found that men trade 45 percent more often than women do, and although men are more confident investors, they are also more susceptible to becoming overconfident. By trading more often and without enough research men reduce their net returns and increase transaction costs and capital gains taxes.Women aren't as susceptible to peer pressure as men are, which results in a more levelheaded, patient approach to investing.Women have less testosterone than men do (not a surprise, we know). New and continually unfolding science points to the possibility that testosterone is responsible for herdlike risk-taking behavior from men in the financial markets.This book shows that women, with their patience and good decision making, epitomize the Foolish investment philosophy, as well as the investment temperament of the most successful investor in history: Warren Buffett. While men may be brash, compulsive, and overly daring, women tend to be more studious, skeptical, and reasonable. The book will empower and educate women and the men smart enough to embrace a "feminine" investing style on how to strengthen their portfolios and find success in the market.
Resistance to Innovation
￥370.82
Every year, about 25,000 new products are introduced in the United States. Most of these products fail-at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these "e;early adopters"e; comprising only 20 percent of the consumer population.Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. The authors identify two competing definitions of resistance: In marketing, resistance denotes a reluctance to adopt a worthy new product, or one that offers a clear benefit and carries little or no risk. In the field of organizational behavior, employees are defined as resistant if they are unwilling to implement changes regardless of the reasons behind their reluctance. Seeking to clarify the act of rejecting a new product from the reasons-rational or not-consumers may have for doing so, Oreg and Goldenberg propose a more coherent definition of resistance less encumbered by subjective, context-specific factors and personality traits. The application of this tighter definition makes it possible to disentangle resistance from its sources and ultimately offers a richer understanding of consumers' underlying motivations. This important research is made clear through the use of many real-life examples.
Managing the Non-Profit Organization
￥93.88
The groundbreaking and premier work on nonprofit organizations.The nonprofit sector is growing rapidly, creating a major need for expert advice on how to manage these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, and much more. Interviews with nine experts also address key issues in this booming sector.
HarperCollins e-books
￥138.41
In this candid memoir, A. Alfred Taubman explains how a dyslexic Jewish kid from Detroit grew up to be a billionaire retailing pioneer, an intimate of European aristocrats and Palm Beach socialites, a respected philanthropist and, at age 78, a federal prisoner. With a unique blend of humor and genius, Taubman shows how selling fine art and antiques really isn't that different from marketing root beer or football, and offers penetrating insights into that quintessential palace of commerce, the luxury shopping mall. Alfred Taubman may not have invented the modern shopping center but, in the words of The New Yorker, "he perfected it."Taubman's life has been a storybook success, with its share of unique challenges. A pioneer builder and innovative real estate developer, he was also a brilliant land speculator, operator of a quick-serve restaurant chain, and owner of a major department store company. But what seemed like the pinnacle of his career, buying and reinventing the venerable art auction house Sotheby's, would lead to his conviction in an international price fixing scandal.Despite the twists and turns, Taubman's life and business philosophy can be summed up in one evocative phrase: Threshold Resistance. Understanding and defeating that force breaking down the barriers between art and commerce, between shoppers and merchandise, between high culture and popular taste has been his life's work.
HarperCollins e-books
￥141.57
"It began with a promising cancer drug, the brainchild of a gifted researcher, and grew into an insider trading scandal that ensnared one of America's most successful women. The story of ImClone Systems and its "miracle" cancer drug, Erbitux, is the quintessential business saga of the late 1990s. It's the story of big money and cutting-edgescience, celebrity, greed, and slipshod business practices; the story of biotech hype and hope and every kind of excess.At the center of it all stands a single, enigmatic figure named Sam Waksal. A brilliant, mercurial, and desperate-to-be-liked entrepreneur, Waksal was addicted to the trappings of wealth and fame that accrued to a darling of the stock market and the overheated atmosphere of biotech IPOs. At the height of his stardom, Waksal hobnobbed with Martha Stewart in New York and Carl Icahn in the Hamptons, hosted parties at his fabulous art-filled loft, and was a fixture in the gossip columns. He promised that Erbitux would "change oncology," and would soon be making $1 billion a year.But as Waksal partied late into the night, desperate cancer patients languished, waiting for his drug to come to market. When the FDA withheld approval of Erbitux, the charming scientist who had always stayed just one step ahead of bankruptcy panicked and desperately tried to cash in his stock before the bad news hit Wall Street.Waksal is now in jail, the first of the Enron-era white-collar criminals to be sentenced. Yet his cancer drug has proved more durable than his evanescent profits. Erbitux remains promising, the leading example of a new way to fight cancer, and patients and investors hope it will be available soon.
The Power of Business en Espanol
￥112.00
In The Power of Business en Espaol, Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the exciting yet often confusing Spanish-language market. From how to deal with the many Spanish accents and colloquialisms to learning where the Spanish-dominant consumer really lives and spends money, The Power of Business en Espaol is a book that will demystify Spanish-dominant consumers for non-Spanish speakers. Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population, The Power of Business en Espaol is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors.
Eyes Wide Open
￥94.10
This game-changing book empowers readers to become confident, independent, wise decision-makers— savvy to how our emotions, moods, and habits can trip us up. An investor wonders whether to put his money into the stock market or to keep it in a savings account. A patient is torn between opting for surgery and trying an experimental drug therapy. A college-bound student questions whether to take on debt to attend an Ivy League school or to choose a public institution with low tuition. We face momentous decisions with important consequences throughout our lives. We have never had better access to information and expertise, yet this data deluge has become a double-edged sword. Which sources of information are credibleHow can we separate the signal from the noiseWhose advice can we trustAll of these questions are reasons for us to become empowered decision-makers capable of making high-stakes choices ourselves. Whether you are a politician, a businessperson, a professional, or a parent, now is the time to take a radically different approach. In Eyes Wide Open, the bestselling author and visionary thinker Noreena Hertz shares insights from the latest research along with practical advice, including why looking at information in black and white rather than in color can lead to better decisions why it's smart to be skeptical about experts' pronouncements, and how to identify the best among them why it's crucial to carve out time to think, even in moments of crisis how and why you should regulate your emotional thermostat to make smart decisions why you need to shake up your social network if you don't want only to reinforce what you already know and amplify the beliefs you already have It's time to make decisions with our eyes wide open—for the sake of our health, our wealth, and our future security.
Best Practices: Communicating Effectively
￥72.70
In this age of digital communication, getting the right message across clearly is crucial to success. Communicating Effectively, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Build relationships through effective communication Get more done via e-mail Draft pitch perfect letters, memos, and reports Conduct productive conference calls Deliver hard-hitting presentations The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.
Rigged
￥83.92
From the author who brought you the massive New York Times bestseller Bringing Down the House, this is the startling rags-to-riches story of an Italian-American kid from the streets of Brooklyn who claws his way into the wild, frenetic world of the oil exchange.After conquering the hallowed halls of Harvard Business School, he enters the testosterone-laced warrens of the Merc Exchange, the asylumlike oil exchange located in lower Manhattan. A place where billions of dollars trade hands every week, the Merc is like a casino on crack, where former garbagemen become millionaires overnight and where fistfights break out on the trading floor.This ordinary kid has traded Brooklyn for the gold-lined hotel palaces of Dubai. He keeps company on the decks of private yachts in Monte Carlo teeming with half-naked girls flown in by Saudi sheiks and makes deals in the dangerous back alleys of Beijing.But the Merc is just a starting place. Taken under the wing of another young gun and partnering with a mysterious young Muslim, the kid embarks on a dangerous adventure to revolutionize the oil trading industry and, along with it, the world.Rigged is the explicit, exclusive, true story behind the headlines that dominate the world stage.
