Discipline Your Way to Success: The Definitive Guide to Success Through Self-Dis
¥24.44
Many inspired people miss the opportunities of being gifted the way they are because they don't have the will or the discipline to move the inspiration from their soul to their hands. If you are the kind of person that is full of inspiration, loads of ideas, and have plenty knocking around in your head, but none of that has materialized, then there is a good chance what you need is more discipline.?In most circles among adults, suggesting discipline is problematic because it feels like that word is reserved for kids. Yes, there is one kind of discipline that is reserved for kids. But the kind of discipline that you need to attain the kind of success you are thinking of is very different than the picture that emerges at the invocation of the word. The discipline you need is the kind that will allow you to take control over your thoughts and actions.?We may have all the other attributes that are required to be successful, but if we lack the discipline then all bets are off. That's usually where the problem is when you've gone through tons of books, tons of seminars, and you still can't translate inspiration into action.?This book will show you the reason discipline is elusive to many people and why the lack of success becomes the norm. You can't just turn on discipline in many cases, you need to understand yourself and understand the reason your greatness is stuck within you struggling to come out.?? Don't wait any longer! Scroll up and click the 'Buy Now' button and start instilling more discipline in your life to help achieve your dreams!
Doctorul memoriei - tehnici simple ?i amuzante pentru ?mbun?t??irea memoriei
¥40.79
Prima carte din Rom?nia despre p?strarea clien?ilor Aceasta nu este o biblie ?n domeniu, dar este un must read pentru oricine vrea s? p?streze un client. ?Cred ?n Customer Retention. Cred ?n Lovemarks. Cred ?n Customer Experience ca form? evoluat? a loialit??ii. Cred ?n cei mai buni. Cred ?n exper?i, ?n cei care nu se vor mul?umi cu a fi exper?i din titulatur?, ci din convingeri ?i idei proprii.” Acesta este manifestul cu care ??i ?ncepe Mihai Dragnea pledoaria pentru autenticitate, responsabilitate ?i creativitate ?n rela?ia cu clien?ii. ?n goana dup? market share ?i profit se investesc foarte multe resurse ?n atragerea clien?ilor noi, iar rela?ia cu clien?ii existen?i este adeseori neglijat?. Foarte important: Customer Retention nu se refer? la loializarea clien?ilor, ci la p?strarea celor care inten?ioneaz? s? renun?e. Customer Loyalty este pentru cei pe care vrei s? ?i r?spl?te?ti c? ??i sunt clien?i. Este vorba despre dou? segmente diferite c?rora trebuie s? le corespund? abord?ri de business distincte. Clien?ii ??i exprim? opiniile oriunde, online mai ales, ?i au o mare putere de decizie, inclusiv pe aceea de a schimba valorile ?i credin?ele unei companii. A-i trata nediferen?iat pe cei care vor s? renun?e la produsele ?i serviciile tale ?i pe cei care ??i sunt fideli este ca ?i cum ai trage cu tunul la un concurs de tir cu arcul. ?A? recomanda aceast? carte ca lectur? obligatorie pentru toate persoanele dintr-o companie, de la front office p?n? la management. ?n orice moment ?i la orice palier ierarhic, pot fi luate decizii care s? ajute compania s? ??i p?streze clien?ii mul?umi?i ?i aceast? mul?umire s? fie tradus? ?n fidelitate. Mihai ne arat? exact cum trebuie tratat? problema reten?iei ?i reu?e?te s? explice importan?a unor decizii potrivite luate ?n deplin? cuno?tin?? de cauz?, at?t business, c?t ?i customer oriented.” - Andrei Cismaru, Social Media Manager at Bitdefender ?Mihai este un artist des?v?r?it. Iar arta sa st? ?n m?iestria cu care reu?e?te s? pun? ?n practic? una dintre cele mai frumoase discipline de business, rela?ia cu clien?ii.” - M?d?lina Vil?u, Managing Director, Marketing Insiders Group ?This is retention vine cu informa?ii foarte bine documentate despre loializare ?i reten?ie, dou? instrumente de marketing despre care nu mul?i ?tiu c? sunt diferite. Cu un stil diplomatic ?i pe alocuri umoristic, Mihai ne vorbe?te despre provenien?a acestor instrumente ?i ne ajut? s? le diferen?iem prin simpla aprofundare a istoriei lor. Speciali?tii ?n marketing vor ?n?elege, dup? citirea acestei c?r?i, c? uneori ?i-au targetat gre?it clien?ii, dar vor ?ti ce ?i cum s? ?mbun?t??easc? pe viitor.”- Gabriela Udeanu, Founder, Buzzle.ro
Borsada Do?ru Dü?ünmenin ?ifresi
¥36.95
NSZ / GR Günümüzde yatrm aralarna olan ilgi nemli oranda artmtr. Yatrm dünyas hem ürün hem yatrmc hemde ilem miktar büyüklüklerinde ok nemli artlar kaydetmitir. Klasik yatrm aralarna olan ilgi, balangta riskten korunma amacyla yaplan emtia piyasalarna da yansm ve sradan bir yatrmc portfyünde artk bunlara da yer vermeye balamtr. Yatrm dünyasna olan bu büyük ilgiye ramen hangi araca hangi zamanda ve hangi fiyattan yatrm yaplaca ve bu yatrmn yine ne zaman ve hangi fiyattan elden karlaca yatrmc asndan hala cevaplandrlmas en zor konu olmutur. Dier yandan finans medyas gerek yazl gerek grsel aralarla yaptklar yaynlarla yatrrm aralarna olan ilgiyi daha arttrmtr. Bu yaynlarda verilen haberler, veriler ve bilgiler verili ekilleriyle bazen finansal kaosu ciddi bir biimde arttrarak yatrmcnn deien koullarda ne yapmas gerktii problemini daha kark hale getirmitir. Kurumsal yatrmclar bile, ellerindeki nemli bilgi setlerine ramen yatrm hatalarna yenik düerek iflaslarna neden olmu yatrm yaptklar aralarda ve ülkelerde ciddi krizlere neden olmutur. Yatrm dünyas yatrmcya snrsz frsat salarken ayn oranda kriz ve iflas zemininide hazr tutmutur. 1990’larn bandan beri global anlamda be alt tane nemli lüde ykc kriz ortaya km ve bu krizlerde en büyük servet kayplar, yatrm aralarn portfylerinde bulunduran yatrmclarda grülmütür. lgin olan yan ise bu krizler hep ok ünlü ekonomistlerin veya ekonomik kurulularn veya yorumcularn “artk kriz kmaz” veya “ok iyi yoldasnz” eklindeki grülerinden hemen sonra meydana gelmitir. Bilginin en nemli girdi sayld günümüzde bilgi internet araclyla kolayca ulalabilir hale gelmitir. Buna ramen bir ok yatrmc bilgiye sahip olsa bile isel ve dsal etkilerden dolay bu bilgiyi doru yatrm kararna hala dnütürmemektedir. Kurumlar gemite olmad kadar ekonomist, analist ve yatrm uzman altrmasna ramen hala “ngrülmedik biimde fiyat artlar ve azallar” devam etmektedir. 2000 yl krizi srasnda ve sonrasnda bir ok yabanc kurum dahi Türkiye veya dier gelimekte olan ülkelere ait yatrm masalarn kapam ve bu ülkeleri yatrm yaplabilen ülkeler listesinin dna karmtr. Bu olaydan bir iki yl sonra gelimekte olan ülkelerin endekslerin deerleri 4-5 kat artmtr. Bu fiyat artlar ilgin bir ekilde yine yabanc yatrmclar tarafndan salanmtr. Yine ülkemizde 2000 yl srasnda denenen 20000 endeks srasnda yatrmclar hisse senetlerine akn ederken, aldklar bu hisseler ile büyük düüe yakalanm ve baz yatrmclar bu hisseleri 7000-10000 endeks aras satmak zorunda kalmtr. Yazar Hakknda [Tarkan zhan, 1969-] RENM DURUMU: Trakya üniversitesi Blüm: Fen Fakultesi Kimyager MESLE: Borsac, Trader, Portfoy Ynetimi Aktif alma süresi; 25 yl
Borsada Kuramlar ve Kurallar: [A??klamal? ve Diyagramlarla]
¥36.95
Victor Niederhoffer ve Laurel Kenner'in Pratik Spekülasyon (Practical Speculation) adl? kitab?nda, bal??a ??kma zaman? konusunda ?aka ile kar???k baz? ger?ek?i de?erlendirmeler yap?lm??. Bunlar, yorumlar?mla a?a??da: a) Bal?klar?n yemlenmesi s?ras?nda mutlaka g?lde olun. ?rne?in, para arz? bir nedenle art?yorsa, bundan do?rudan etkilenecek hisse senedi gibi enstrümanlara yat?r?m yap?n. Yabanc?lar girmeye ba?lam??larsa, siz de borsada al?m yapmaya ba?lay?n. b) G?lde gere?inden fazla bal?k?? varsa, siz bal??a ??kmay?n. Bu, kalabal?k bir bi?imde sizin b?lgenizdeki bal?klar? da ürkütecektir. Herkes ayn? hisse senedine veya yat?r?m alan?na yat?r?m yapmaya ba?lam??sa o yat?r?mda iyi k?r kalmam?? demektir. c) Ava iyi haz?rlan?n. Kullanaca??n?z malzemeler iyi haz?rlanm?? ve yeterli olsun. Bal?k tutma i?i, biraz da sab?r i?idir. Bazen k?r, zaman i?inde elde edilir. Ne zaman, hangi enstrümana ve nas?l yat?r?m yapaca??n?z? ?nceden haz?rlay?n. Hislerinize kulak verin. d) Sessiz olun. Gürültü, bal?klar? ka??r?r. Fikirlerinizi ve piyasada mevcut f?rsat olas?l??? konusundaki bilginizi, ba?kalar?yla payla?may?n. e) Bal?k olmad??? bilinen b?lgede avlanmaya kalkmay?n. G?lün altyap?s?n? ve avlayaca??n?z bal???n davran?? bi?imlerini iyi ??renin. Elektronik olarak bal?klar?n yerini g?steren aletler iyidir, ama onlar?n oltalar? yoktur. Hi? kimsenin al?m yapmad??? yerde, sizin al?ma ba?laman?z zamans?z olabilir. ?te yandan, hisselerin veya di?er yat?r?m ara?lar?n?n yükselece?i veya dü?ece?i y?nünde yap?lan matematiksel tahminler, birer bilgidir, ama bal?k yakalama, bilginin, ?ans?n ve hissetmenin bir kar???m?d?r. f) Bütün haz?rl?klar?n?z tamam olsa bile bazen bal?k, zokay? yutmaz. Cesaretinizi k?rmay?n. ?yi zaman ge?irdi?inizi dü?ünün. Bu i?i en iyi bilenlerin bile, istatistiksel olarak sadece % 60 ba?ar?l? olduklar? ger?e?ini unutmay?n. g) Bazen, bal?k tutmak de?il, bal?klar? beslemek zorunda kalabilirsiniz. G?lün avlanmaya haz?r olmas? i?in bu gerekli olabilir. Fiyatlar yükselmeye ba?lay?nca siz de trende uyun. Yükselme trendine giren piyasa, iyi al?m zaman? demektir. h) Bazen büyük bal?klar, oltan?zdaki yemi ?alarlar. Bu durumda oltan?za yeni yem tak?p bal?k vurmas?n? ?ok dikkatle takip edin. Büyük oyunculara ?abuk teslim olmay?n. Büyükler, piyasaya bir ara hakim olsalar da piyasadan ?ekilecekleri bir zaman vard?r. O zaman? kollay?n. i) Karaya ne zaman d?nece?inizi iyi hesaplay?n. G?lde f?rt?naya yakalanmay?n. Piyasan?n dü?me sinyallerini iyi g?rün. Zaman?nda elinizdekileri sat?p nakde d?nün. [Tarkan ?zhan, 1969-] ??REN?M DURUMU: Trakya üniversitesi B?lüm: Fen Fakultesi Kimyager MESLE??: Borsac?, Trader, Portfoy Y?netimi Aktif ?al??ma süresi; 25 y?l
Konzílium az ?serd?ben
¥58.29
Mi leszek, ha nagy vagyok?Németh Márton ezt a kérdést tette fel magának huszonhét évesen, amikor már b?ven túl volt a pályakezdésen, elindult a karriere, és minden úgy alakult, ahogy a nagy k?nyvben meg van írva. Mégsem volt elégedett, valami hiányzott. Egyik napról a másikra d?bbent rá, hogy mennyire nem azon az úton halad, amin szeretne: olyan alkalmazott, aki kevésért dolgozik sokat, mások jólétét gyarapítja, nem a saját érdekeit tartja szem el?tt.Vajon egyedül ? a felel?s azért, hogy így alakult? Feln?tt egyáltalán? Tud még változtatni? Az ?szinte válaszokért – még ha fájnak is – lelke legmélyére kellett leásnia, hogy megtalálja igazi ?nmagát.A szerz? a saját életén keresztül mutatja be a mai magyar pályakezdés nehézségeit, buktatóit, valamint az alkalmazotti státuszból, a karrierlétra aljáról való felt?rést. A fiatalok sok információt hallhatnak arról, hogyan kéne egyr?l a kett?re jutni, azonban azt senki nem mondta el nekik, hogyan is lépjenek nulláról az egyre. Eddig.
Preparing for ISO Certification Audit – A Plain English Guide
¥81.67
“Before you decide if your company should go for the certification, you have to ask yourself one important question: Do you really need it?” This book is a complete guide that will not only help you decide on this crucial concern, but also lead you from the beginning of the certification project to the end. This book is not focused solely on one ISO standard – the certification process is the same for any standard, so the book is adapted in such a way that it is perfectly acceptable for ISO 9001, ISO 14001, ISO 27001, ISO 20000, ISO 22000, OHSAS 18001, ISO 13485, and IATF 16949. Kosutic wrote Preparing for ISO Certification Audit: A Plain English Guide primarily for beginners in this field, and for people with moderate knowledge about ISO certification. The book is structured in such a way that someone with no prior experience or knowledge about ISO standards can quickly understand how the whole certification process works, and what steps to take for its successful completion. This book is a straightforward guide for ensuring your company passes the certification audit, leading you through the following steps: The final check before going for the certification – this part of the book explains in detail all the necessary steps that need to be done before going for the certification. How to choose a certification body – here you will learn about the most important criteria for choosing the certification body. Among others, you should consider the reputation, specialization, and experience of a certification body. Steps in the company certification and how to prepare – in this part of the book you will learn more about the Stage 1 audit, Stage 2 audit, and surveillance visits – the three main steps in the certification process. Which questions the certification auditor may ask – this section of the book will give you insight into how the certification auditors usually perform the certification audit, explaining what documentation you should prepare, what evidence the auditor will try to find, and what kind of questions you can expect during the certification interview. How to talk to the auditors to benefit from the audit – “Don't forget that auditors are only people, and no matter how professional they are, they will always be glad if you treat them fairly, and will be negative if you treat them badly.” What the auditor can and cannot do – this section is also very important in order to prepare your company for the certification audit. You have to be aware that there are borders that a certification auditor shouldn’t cross. Written in plain English with easy-to-understand language, this is the only book you will ever need on the subject.?
Managing ISO Documentation – A Plain English Guide
¥81.67
In this book, Dejan Kosutic, author and experienced ISO consultant, is giving away his practical know-how on managing policies, procedures, plans, forms, reports, and other documented information. No matter if you are new or experienced in the field, this book gives you everything you will ever need to learn on how to handle ISO 9001, ISO 14001, ISO 27001, ISO 22301, ISO 20000, ISO 22000, OHSAS 18001, ISO 13485, AS9100, and IATF 16949 documents. Many ISO practitioners are often disappointed with the quantity and complexity of the documentation. You can frequently hear: “We don’t need these documents – we’re doing just fine without them; this would only be overkill.” “This standard is all about documentation – we simply need to fill out all the documents, and we’ll automatically get the certificate.” “We need to write policies and procedures for each and every process, activity, and control in our company – the more documents, the clearer the rules will be, and it will be easier for us to comply.” This book is here to prove these statements wrong. As Kosutic says: “The main point of the implementation of any standard is that the employees perform their activities and processes in a better way, and the documentation is here to help you do that, because otherwise, their processes and activities would become unmanageable.” Managing ISO Documentation: A Plain English Guide is a step-by-step guide that will explain the sequence of writing the documentation and its relationship with the PDCA cycle, how to decide on your documentation strategy, how to decide which policies and procedures to write, and what might be the most crucial part – how to write documentation that will be accepted by your employees. Written in easy-to-understand language, whether you’re an experienced practitioner or new to the field, Managing ISO Documentation: A Plain English Guide is the only book you’ll ever need on the subject.
Amazon Echo Dot: The Ultimate User Guide
¥0.01
This book is a great guide for you to get started if you are a fan of getting the latest technologies at your house. The Echo Dot device looks like a dot, and there are a lot of benefits which it can bring to your life. You will see how it changes the lifestyle and help you out with keeping you updated with the external world and fixing your internal matters such as reminding you of important things. Echo Dot speaks to you when you set it up with different features which are present in this awesome device. If you have bought this device, then it is a must have to get this eBook. It will help you step by step to learn about the little device and the various features which are involved in it. You can make use of all the devices and enjoy your life without any worries or stress. If you are someone who does not know about Amazon Echo Dot then you should surely get this eBook because once you go through it, you won’t be able to resist getting the actual device. The more you learn about it, the more you would want to get it because of the ease it gives in your life. Especially if you are someone working and handling the house chores at the same time, then this can be best help for you to get done with the day without any obstacles or forgetting any important event. With this device, you will be remembering your events and won’t miss out of your loved ones.
Maps of the Soul
¥90.84
Othman al-Sheikh is running away from the shadows of his past life in a small dusty village in the Libyan Desert. Tripoli, meanwhile, is a city in the process of transformation, moulded to the will of its Italian colonisers. Its decadent entertainments and extravagant riches conceal an underbelly of abject poverty and ruthless plotting. Othman falls for the city and its temptations. With a natural instinct for survival, he tries his luck in the capital, swept along by chance and opportunity.
Mind Maps at Work: How to be the best at work and still have time to play
¥80.25
Mind Maps at Work takes a fresh and exuberant look at how Mind Maps can keep you one step ahead of your colleagues at work. Full of practical tips, exercises and inspiring casestudies of people from all career backgrounds, it will help you unlock your reservoirs of creativity and find the fulfilment at work you know you deserve.
Willing Slaves: How the Overwork Culture is Ruling Our Lives
¥72.40
A hard-hitting exposé of the overwork culture and modern management techniques that seduce millions of people to hand over the best part of their lives to their employer. Work has come to increasingly dominate British national life. ‘Job intensification’ affects every shopfloor, office, classroom and hospital, as a cult of efficiency has driven a missionary magnetism of tighter deadlines and more exacting targets in the most exploitative and manipulative work culture developed since the Industrial Revolution. What do we get in return for this hard work? Stagnant wages, job insecurity, stress, exhaustion; the British workforce has not been so powerless for over a century. ‘Willing Slaves’ exposes the paradox that, though we’re all being exploited, it’s work that has come to give our lives meaning: religion, political causes, family life have become secondary. This book reveals how this astonishing fraud has been perpetrated, how millions of workers know they face burnout but believe ‘there is no alternative’. Bunting tells us how to take our lives back – and what will happen if we don’t.
Career Management (Collins Business Secrets)
¥51.50
The career management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Career Management. Includes how to: ? Assess your career goals ? Create and follow an exciting career plan ? Make yourself visible for your ideal job ? Deliver the perfect interview ? Get yourself noticed and promoted, or go it alone
Selling (Collins Business Secrets)
¥51.50
The selling secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Selling. Includes how to: ? Pitch your product to meet the needs of your customer ? Use body language to build rapport ? Negotiate and close the deal ? Make your customers keep coming back for more ? Develop new business relationships
Marketing (Collins Business Secrets)
¥51.50
The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: ? Position your product for a target market ? Build a brilliant marketing plan ? Create stunning branded marketing materials ? Use memorable publicity to build market interest ? Take advantage of new technology
Finance Basics (Collins Business Secrets)
¥22.76
The finance basics that experts and top professionals understand. Get results fast with this quick, easy guide to the fundamentals of Finance. Includes how to: ? Analyse a business from its financial reports ? Understand a Profit and Loss account ? Make sense of accounting jargon ? Build a financially sound business plan ? Deal with revenue, profit and cashflow
The 22 Immutable Laws of Marketing
¥94.10
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
The Daily Drucker
¥110.71
Revered management thinker Peter F. Drucker is our trusted guide in this thoughtful, day-by-day companion that offers his penetrating and practical wisdom. Amid the multiple pressures of our daily work lives, The Daily Drucker provides the inspiration and advice to meet the many challenges we face. With his trademark clarity, vision, and humanity, Drucker sets out his ideas on a broad swath of key topics, from time management, to innovation, to outsourcing, providing useful insights for each day of the year. These 366 daily readings have been harvested from Drucker's lifetime of work. At the bottom of each page, the reader will find an action point that spells out exactly how to put Drucker's ideas into practice. It is as if the wisest and most action-oriented management consultant in the world is in the room, offering his timeless gems of advice. The Daily Drucker is for anyone who seeks to understand and put to use Drucker's powerful words and ideas.
Freakonomics
¥95.11
More Than 4 Million Copies Sold Worldwide Published in 35 Languages Which is more dangerous, a gun or a swimming poolWhat do schoolteachers and sumo wrestlers have in commonHow much do parents really matterThese may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life from cheating and crime to parenting and sports and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives how people get what they want or need, especially when other people want or need the same thing.
End of The Good Life
¥84.16
Generation Y faces the bleakest economic landscape in modern history. The recent spikes in unemployment and debt, alongside a drop in marriage, home-buying, and childbearing rates, will have long-term consequences for a group that had no hand in creating the financial crisis. For these young adults, the American Dream is moving farther out of reach. Worse still, leaders aren't doing anything about it. Drawing on a wide range of reportage and interviews from across the United States, Europe, Asia, and Latin America, Riva Froymovich gives voice to those struggling in this new economy and explains the harm of shortsighted government policies including initiatives to curb the national debt and key social programs. Through policy suggestions that focus on social enterprise and investment in economic growth, as well as inspiring stories from young entrepreneurs carving out their own way, End of The Good Life presents a deeply relevant read for Millennials, their baby boomer parents, and anyone who cares about the survival of this nation most important tenet: the opportunity to get ahead.
Business Brilliant
¥162.76
Ask a member of the middle class what it takes to become wealthy, and she'll tell you it takes a bold new idea. Tell that to a self-made millionaire, and he'll vehemently disagree. What explains the difference in mind-set between the self-made wealthy and the rest of usIt not what you think, as journalist and entrepreneur Lewis Schiff convincingly illustrates through groundbreaking research and compelling storytelling. For decades, the middle class has believed that the road to success meant working hard and playing by rules passed down from previous generations. But as the 2008 economic crisis has made clear, the old rules no longer apply. While household net worth has declined for most, self-made business leaders entrepreneurially minded individuals born into the middle class who have accumulated significant wealth have prospered. What makes these have-mores financially successful while the rest of us have never felt more uncertain about our professional and financial futuresIn Business Brilliant , Lewis Schiff reveals the eye-opening findings from a national survey of middle-class workers and self-made millionaires, offering practical guidance to show the rest of us what America self-made rich already know. Through his research, he holds a mirror to our most commonly held beliefs about success and then reveals the truth about how wealth is really created by surveying the truly wealthy. In doing so, he explodes the conventional wisdom and identifies the distinct principles practiced by individuals who may or may not be any smarter than the rest of the population but seem to understand instinctively how money is made. They don't employ business-as-usual practices; they adopt a Business Brilliant mind-set. The book illustrates how these self-made millionaires choose their careers, negotiate to win, and leverage social networks to accumulate their wealth. Schiff argues that it is the synergy behind seven uncommon practices, not serendipity or luck, that produces success. He offers a practical four-step program anyone can follow to position themselves to succeed more often and a roadmap to compare your own Business Brilliance to the executives and entrepreneurs who have successfully navigated our rapidly changing economy. While Business Brilliant doesn't promise to make you rich, it can help you achieve better results in your career and accumulate wealth faster.
Crossing the Chasm, 3rd Edition
¥123.10
The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters, early majority, late majority, and laggards there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado , and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

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