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万本电子书0元读

The WSJ Guide to the 50 Economic Indicators That Really Matter
The WSJ Guide to the 50 Economic Indicators That Really Matter
Constable, Simon
¥88.56
An entertaining, must-have guide to the indicators most investors aren't following but should be!To make the best possible investment decisions, savvy investors know that they should pay close attention to economic indicators. But while most are looking at conventional barometers like unemployment rates and housing starts, the smartest investors are following the often ignored, sometimes curious, but always interesting indicators that offer a true sense of where the economy is and where it's going. They provide the vital information needed to beat the market. In The Wall Street Journal Guide to the 50 Economic Indicators That Really Matter, Simon Constable and Robert E. Wright offer investors powerful new tools to guide them through the markets. Whether it's the VIX index (which tracks the level of anxiety among investors) or the Vixen index (which tracks the number of attractive waitresses in your hometown), this essential guide includes in-depth analyses of 50 valuable economic indicators, as well as what to watch for, what to do when movement happens, and the risk level involved in taking action. This must-have guide entertains and enlightens while offering essential advice on navigating the global economic climate.
How to Talk So People Listen
How to Talk So People Listen
Hamlin, Sonya
¥84.16
At a time when it's harder than ever to get and keep people's attention, we could all use some help. Enter Sonya Hamlin, author of the now classic How to Talk So People Listen (1988), and one of the country's leading communication experts. In this revised and updated edition, Sonya Hamlin, arguably America's leading communication expert, shows us how to successfully capture people's attention so that they listen, understand, and are persuaded by your message especially in the plugged in, fast paced, visually driven atmosphere that is today's workplace. Whether making a presentation to a large audience or dealing one on one with a client or colleague, or communicating by Email, Hamlin teaches us that one of the keys to making people listen is to think about and respond to what motivates them namely, self interest. She then provides tools to assess others' self interest and use it to get them to listen to your message. Hamlin also explains how to capitalize on the latest visual aids we have at our disposal today. We learn to determine what information needs or lends itself to visual presentation, and how to make visuals active, so that they serve as an extension of the speaker. In How To Talk So People Listen, you'll also find practical information on how to understand your audience, how to encourage your listeners to trust you, and how to be yourself when you're on the podium.
The Ecology of Commerce
The Ecology of Commerce
Hawken, Paul
¥105.17
The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems is more relevant and resonant than ever.Containing updated and revised material for a new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives: Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050. Provide secure, stable, and meaningful employment to people everywhere. Be self-organizing rather than regulated or morally mandated. Honor market principles. Restore habitats, ecosystems, and societies to their optimum. Rely on current income. Be fun and engaging, and strive for an aesthetic outcome.
Leadership and the One Minute Manager Updated Ed
Leadership and the One Minute Manager Updated Ed
Blanchard, Ken
¥132.87
Newly revised and updated, Leadership and the One Minute Manager teaches leaders the world-renowned method of developing self-reliance in those they manage: Situational Leadership II.In Leadership and the One Minute Manager, you'll learn why adapting leadership styles to team members based on their key goals and tasks is so important and why knowing when to delegate, support, or direct is critical. By consistently using Situational Leadership II's proven model and powerful techniques, leaders can develop and retain competent, motivated, confident employees. This remarkable, easy-to-follow book is a priceless guide to personalized leadership that elicits the best performance from your team and the best bottom line for any business.
Be the Change
Be the Change
Endlich, Lisa
¥168.14
Meet the men and women whose deeply personal philanthropy is dramatically changing the way we think about giving There are 8.6 million millionaires in the United States, and these numbers are set to rise in what will be the biggest intergenerational wealth transfer in history. As $41 trillion dollars (or over three times the national GDP) moves from the World War II generation to their baby- boomer children over the next couple of decades, it will become imperative that the beneficiaries of this wealth—even those not joining the ranks of the superrich—begin thinking about philanthropy, perhaps for the first time in their adult lives. Here they will find the personal journeys of the most successful givers of their generation. This new generation of wealth has already begun to change the face of philanthropy and to reshape the entire nonprofit sector. In Be the Change, bestselling author Lisa Endlich presents eleven compelling profiles of this twenty-first century generosity. Through candid, revealing, and often surprising interviews, readers will venture into the hearts and minds of the top names in philanthropy today—men and women who have chosen to use their immense riches and influence to meaningfully improve the lives of others in the most dramatic ways. These intimate conversations include in-depth interviews with: ?Melinda Gates, one of the driving forces behind the largest philanthropic organization the world has ever seen; ?Bob and Suzanne Wright, he's the former vice chairman of GE and longtime head of NBC Universal and their Autism Speaks has brought awareness of autism onto the national and international stage; ?Paul Tudor Jones, founder of Tudor Investments and the Robin Hood Foundation; ?Peter Bloom, founding chairman of the groundbreaking DonorsChoose.org. From Connie Duckworth, a former Goldman Sachs partner, who brings steady employment to Afghani women and education to them and their children, to Johann Olav Koss, an Olympic gold medalist who now strives to give children in the direst circumstances the chance to play, these philanthropists demonstrate that giving doesn't begin or end with a signed check. They grant Endlich exclusive access to the stories of how they learned from early failures and developed a personal, sustainable way of giving, and they also share the catalyzing moment when they saw a problem so heartbreaking they simply could not turn away. In doing so, these new philanthropists offer valuable lessons—ones that will inspire readers to start giving, keep giving, and become the change they want to see in the world.
Ice to the Eskimos
Ice to the Eskimos
Spoelstra, Jon
¥132.87
You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product. What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA from innovative packaging to image overhaul apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
HarperCollins e-books
HarperCollins e-books
Bing, Stanley
¥112.23
For more than twenty years, Stanley Bing has peerlessly explained corporate culture and strategy with wit and insight. Now he brings us this engaging and instructive book of white-collar fables that have charmed generations of businesspeople since Greece was glorious and Rome was grand, brilliant gems of wisdom flowing from the pen of the mysterious, legendary author known throughout the ancient corporate world by a single name: Bingsop. Bingsop's Fables is animated by a cast of archetypal characters that are as iconic and representative of human nature as were the jackdaw, the dull, the snake, the hare, the lion, the horse, and all the rest of the birds and beasts that populated the stories of that other fabulist, Aesop. The Stupid Investor, the Miserable Misery Mogul, the Ill-Tempered PR Person, and the Potentially Generous CEO each struts and frets his hour upon the stage and, in the end, presents us with a moral that rings so true it would hurt if we were not also laughing. Festooned with provocative, witty illustrations by New Yorker artist Steve Brodner, this lean, muscular edition will equally be at home on the shelves of aspiring hedge fund managers hoping to kill their elders as on the credenzas of those beleaguered executives who hear the next generation coming up fast from behind. No business library should be considered complete without it.
Going Wireless
Going Wireless
Easton, Jaclyn
¥151.30
Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce whether your company focuses on consumers or business-to-business.From there you will learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising.Going Wireless also delves deep inside the corporation. First you'll find out why most companies are "handsizing" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, and much more.The best part is that these scenarios are supported by over 40 brand-name success stories, including: How Sears saves millions by wirelessly enabling 100 percent of their appliance repair technicians; How the Gap proved that by sewing wireless technology in their clothing they could reduce labor distribution costs by 50 percent; How McKessanHBOC a Fortune 40 corporation used mobile technology to entirely eliminate all their manifest imaging costs. While most people associate wireless with cell phones and Palm handhelds, you'll also learn that wireless has been around for over 100 years and has spawned mobile options you've never heard of and is being used in ways you've never imagined.This makes Going Wireless the perfect book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable.
Executive Presence
Executive Presence
Hewlett, Sylvia Ann
¥157.15
Do you exude confidence and credibilityCan you command a roomSylvia Ann Hewlett, one of the world's most influential business thinkers, cracks the code of Executive Presence (EP) for men and women intent on winning the next plum assignment and doing something extraordinary with their lives.You might have the qualifications to be considered for your dream job, but you won't get far unless you can signal that you're "leadership material" and that you "have what it takes." Professionals are judged on presence as well as on performance. Using a wealth of hard data including a new nationwide survey and dozens of focus groups Hewlett reveals EP to be a dynamic mix of three things: how you act (gravitas), how you speak (communication), and how you look (appearance). She also draws on in-depth interviews with a wide selection of admired leaders to reveal how they embody and deploy key elements of EP.This book is immensely practical. Hewlett teases out tactics that can help you raise your game and close the gap between merit and success. She offers the unvarnished advice you won't get from supportive friends and tackles head-on such touchy subjects as too-tight clothing and too-shrill voices. She shows how the standards for EP vary for men, women, multicultural, and LGBT employees, and she shares how to get meaningful feedback from politically correct bosses intent on avoiding the real issues.The good news is that EP is eminently teachable. You can learn how to "show teeth" while remaining likable, and you can teach yourself how to dress appropriately while staying true to yourself. You don't have to be born with the voice of James Earl Jones or the looks of Angelina Jolie to hurdle the EP bar. With hard facts and vivid examples, Hewlett shows you how to ace EP and fully realize your unique potential no matter who you are, no matter where you work.
Retire Early?  Make the SMART Choices
Retire Early? Make the SMART Choices
Silbiger, Steven A.
¥112.00
Are You Considering Early Retirement?Do You Know Someone Who Is Considering This Momentous DecisionWith Retire EarlyMake the SMART Choices, Steven Silbiger, CPA, offers a short guide to the big issues of retirement planning packed on every page with detailed, step-by-step advice. Choosing when to retire is one of the most important and overlooked decisions we will make about our lives. Silbiger, author of The Ten-Day MBA, has written the first guide that untangles the complicated issues surrounding early retirement, based on careful research about the money pitfalls retirees and near-retirees face. He delivers an understandable roadmap that demystifies the confusion about Social Security benefits, and clarifies the choices for anyone considering when and how to retire.Are you thinking about getting the early Social Security checkIt can be tempting, but for many this can be a foolhardy decision. For others, it makes perfect sense. Making the smart choice about when to retire can make a $100,000 difference for an individual and $200,000 for a couple. Silbiger guides readers through the key variables that affect the decision to elect early Social Security retirement benefits: What are your early benefits and penaltiesHow's your healthAre you marriedAre you planning on working while retiredWhat are your cash needs during retirementBy getting a grip on how to manage our investments, cash flow, and real estate, Silbiger shows how we can put thousands of dollars more into our pockets every year. He addresses vital questions about money and retirement that include: Tapping your nest egg for retirement how to make ends meetWhich retirement investments are for youAre you prepared to fend off scam artistsThrough it all, you'll meet everyday people who have faced the early retirement question and learned how to make the smart choices. Silbiger provides the tools, worksheets, and assessments to avoid costly mistakes, take charge of your financial future, and choose the path to a secure, happy retirement.
What’s Mine Is Yours: How Collaborative Consumption is Changing the Way We Live
What’s Mine Is Yours: How Collaborative Consumption is Changing the Way We Live
Rachel Botsman
¥95.75
In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other. The average lawn mower is used for four hours a year. The average power drill is used for only twenty minutes in its entire lifespan. The average car is unused for 22 hours a day, and even when it is being used there are normally three empty seats. Surely there must be a way to get the benefit out of things like mowers, drills and even cars, without having to carry the huge up-front costs of ownership? There is indeed. Collaborative consumption is not just a buzzword, it is a new win-win way of life. This insightful and thought-provoking new book by Rachel Rogers and Roo Botsman is an important and fast-moving survey of the dramatic changes we are seeing in the way we consume products. Many of us are familiar with freecycle, eBay, couchsurfing and Zipcar. But these are just the beginning of a new phenomenon. Rachel Botsman and Roo Rogers have interviewed business leaders and opinion formers around the world to draw together the many strands of Collaborative Consumption into a coherent and challenging argument to show that the way we did business and consumerism in the 20th century is not the way we will do it in the 21st century.
Gordon Ramsay’s Playing with Fire
Gordon Ramsay’s Playing with Fire
Gordon Ramsay
¥65.16
The bestselling follow-up to Humble Pie, now in paperback. When he was struggling to get his first restaurant in the black, Gordon Ramsay never imagined he'd be famous for a TV show about how to run profitable eateries, or that he'd be head of a business empire. But he is and he did. Here's how. "In the beginning there was nothing. Not a sausage - penniless, broke, fucking nothing - and although, at a certain age, that didn’t matter hugely, there came a time when hand-me-downs, cast-offs and football boots of odd sizes all pointed to a problem that seemed to have afflicted me, my mum, my sisters, Ronnie and the whole lot of us. It was as though we had been dealt the ‘all-time dysfunctional’ poker hand. I wish I could say that, from this point on, the penny dropped and I decided to do something about it, but it wasn’t like that. It would take years before the lessons of life, business and money began to click into place - before, as they say, I had a pot to piss in. This is the story of how those lessons were learned." This is Gordon Ramsay at his raw, rugged best. PLAYING WITH FIRE is the amazing story of Gordon’s journey from sous-chef to superstar. In his no-holds-barred style, Gordon shares his passion for risk and adventure and his hard-won success secrets.
Presentation Skills in 7 simple steps
Presentation Skills in 7 simple steps
James Schofield
¥61.51
7 simple steps to transform your presentations Speaking in front of an audience can be tough. Believe it or not, working out what you want to say is often the easiest part. You may need help overcoming nerves, or practical advice on body language, using technology, or dealing with tricky questions. This book gives you practical advice on how to give well-structured and clear presentations that engage your listeners and make an impact. No more sweaty palms, just cool, calm and effective presentations.
Effective Meetings in 7 simple steps
Effective Meetings in 7 simple steps
Barry Tomalin
¥61.51
7 simple steps to effective meetings that will change the way you work People spend up to 60 percent of their working day in meetings, but all too often they leave feeling overwhelmed and confused. Sound familiar? Meetings that involve the wrong people or are badly organised are a waste of everyone's time, so whether you need to learn from scratch or re-evaluate your techniques, this is the book for you. Follow our 7 simple steps to more productive, efficient and successful meetings. With expert advice on everything from using informal meetings to your advantage to dealing with technical hitches during conference calls, this book contains everything you need to transform the way you spend your working day.
The Real-Life MBA
The Real-Life MBA
Jack Welch
¥92.41
Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today - and tomorrow. You can talk about theories, concepts, and ideologies all you want, but when it gets right down to it, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. My boss is unbearable. I’m stuck in career purgatory. My team lacks enthusiasm. Our IT department is incompetent. Our strategy is outdated. We don’t understand our Chinese partners. We’re just not growing. This is the real stuff of work today. In the decade since their international best-seller Winning was published, Jack and Suzy Welch have dug deeper into the world of business than ever before , travelling the world consulting to businesses of every size and in every industry, working closely with entrepreneurs from Mumbai to Silicon Valley, starting their own company, and owning and managing more than 40 companies through private equity. Coupled with Jack’s 20 years of iconic leadership at GE and Suzy’s tenure as editor of the Harvard Business Review, their new database of knowledge infuses the pages of The Real Life MBA with fresh, relevant stories and equally powerful solutions.
Trust Works: Four Keys to Building Lasting Relationships
Trust Works: Four Keys to Building Lasting Relationships
Ken Blanchard,Cynthia Olmstead,Martha Lawrence
¥50.62
Bestselling author Ken Blanchard brings you the tie-in guide to accompany his TrustWorks! training program. Ken Blanchard is famous for his ability to make the seemingly complex simple. In Trust Works! he brings his talent to bear on the complicated and timely issue of trust. The book begins with an allegory - in this case, it's the story of a dog and a cat with major trust issues. Their fighting, backbiting, and sabotaging soon affects the whole household - including the humans. It quickly becomes clear that unless the ongoing conflicts can be resolved, all of the pets will be without a home. Through the counsel of a wise old parrot, the animals learn the Abcds of trust, becoming aware of the unconscious behaviours that had been eroding their relationships and begin to change their actions. In the end, the results have a positive effect that reaches far beyond the dog and cats' relationship. Applying lessons presented in the fable to real life situations, Blanchard explores his Abcd trust model to address issues like poor morale, miscommunication in relationships, poor customer service issues, and dysfunctional leadership. Trust is an evergreen topic but is particularly relevant today, as protests in cities throughout the world underscore a growing distrust of corporations and institutions. Now more than ever, people need trust-building skills and a common language for learning the behaviours that build - or erode - trust. Trust Works! is the first book to create a common, easy-to-learn language for talking about trust in a way that can bring peace and co-operation where once there was dissension.
From Voices to Results -  Voice of Customer Questions, Tools and Analysis
From Voices to Results - Voice of Customer Questions, Tools and Analysis
Robert Coppenhaver
¥69.75
Make the right decisions about your products and services by listening effectively to the people that matter – your customers About This Book ? Understand the core components, processes and technologies available for a VOC initiative ? Structure effective VOC programs and turn VOC into actionable product success ? A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them Who This Book Is For The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential. What You Will Learn ? Understand different unarticulated needs of your customers ? Deploy effective VOC in your organizations ? Identify and understand the different tools and processes to set up a successful VOC program ? Integrating your findings about your customers into successful products ? Effectively utilize VOC for a successful launch of your product In Detail This book is all about getting to know your customers – what they want and need, what they like and don’t like. Voice of the Customer is one of the most popular forms of market research combining both quantitative and qualitative methods. This book shows you how to engage with customers and understand their wants and needs, likes and dislikes – something which is becoming more in more important with the rise of an increasingly connected world. The book addresses the problem of understanding your customer and engaging with those customers. It also targets people who want to know how to do an effective VOC capture and analysis. As with any engagement/research based initiative, there is also a concern with the ROI. This book shows you how to overcome this problem as well. By the end of this book, you will have a thorough understanding of the relevant stages of a VOC project. It will show you how to devise an effective plan, direct the project to their objectives, and then show you how to collect the voice of the customer, with examples and templates for interviewing and surveying. Style and approach This book is a perfect blend of concepts and real-world use-cases which will help the businesses understand and therefore serve the customers better. Written in a very engaging manner, this book ensures you are able to grasp the theory and apply it in your business seamlessly.
The Confines of the Shadow: The Colonial Conquest
The Confines of the Shadow: The Colonial Conquest
Alessandro Spina
¥81.67
The Confines of the Shadow is a sequence of novels and short stories that map the transformation of the Libyan city of Benghazi from a sleepy Ottoman backwater in the 1910s to the second capital of an oil-rich kingdom in the 1960s. Alessandro Spina's saga begins in November 1912 with The Young Maronite, which sees Italian soldiers solidifying their control over Libya's coasts, leaving the Libyan rebels to withdraw to the desert and prepare for a war that would last until 1931, when by dint of sheer brutality, including the internment of tens of thousands of civilians into concentration camps, the Italians crushed the rebellion and murdered its widely respected leader, Omar al-Mukhtar. Employing a cosmopolitan array of characters, ranging from Ottoman functionaries, to Sanussi aristocrats and Italian officers, Spina chronicles Italy's colonial experience from the euphoria of conquest - giving us a front row seat to the rise and subsequent fall of Fascism in the aftermath of World War II - to the country's independence in the 1950s. Spina finally concludes his narrative with the discovery of Libya's vast oil and gas reserves, which triggered the tumultuous changes that led to Muammar Gaddafi's forty-two-year dictatorship. Distinguishing themselves by their intimate understanding of East and West, the novels that comprise The Confines of the Shadow are among the most significant achievements of 20th-century fiction and stand unchallenged as the only multi-generational epic about the European experience in North Africa. This is the first instalment of a three-volume translation, and it includes The Young Maronite, The Marriage of Omar and The Nocturnal Visitor, which are set between 1912 and 1927.
Crossing the Chasm, 3rd Edition
Crossing the Chasm, 3rd Edition
Moore, Geoffrey A.
¥123.10
The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters, early majority, late majority, and laggards there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado , and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
The Honest Truth About Dishonesty
The Honest Truth About Dishonesty
Ariely, Dan
¥95.11
The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves. Does the chance of getting caught affect how likely we are to cheatHow do companies pave the way for dishonestyDoes collaboration make us more honest or less soDoes religion improve our honestyMost of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty , award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed r sum s, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty , Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others.
The Practice of Management
The Practice of Management
Drucker, Peter F.
¥94.10
A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility. The Practice of Management created the discipline of modern management practices. Readable, fundamental, and basic, it remains an essential book for students, aspiring managers, and seasoned professionals.