Rick Pitino is a basketball icon: the only coach in college history to lead three different schools to the Final Four, the winner of the 1996 NCAA championship, the owner of a sparkling career record, a bestselling author, and a lock for the College Basketball Hall of Fame. Yet Pitino's journey has not been without life-altering adversity: He's experienced profound personal and professional losses. In 2001, after three losing seasons as coach and president of the Boston Celtics, Pitino resigned, walking away from the $23 million left in his contract. And while recovering from the only breakdown in his extraordinary basketball career, Pitino who had previously suffered the devastating loss of his infant son, Daniel endured additional tragedies: His brother-in-law and best friend Billy Minardi, a trader at Cantor Fitzgerald, perished in the World Trade Center attacks of 9/11, less than a year after another brother-in-law had been fatally struck by a taxi. Pitino writes, "From that point on, my life changed forever. Nothing will ever be the same."This realization gave Pitino a new perspective. With it, the innovative leader felt the freedom to act even more dynamically than he ever had in the past. Returning to college basketball, he has rebuilt and revitalized the storied program at Louisville, guiding the Cardinals to a history-making Final Four appearance in 2005 that stamped him the only coach in history to take three schools that far. And in 2008, he rallied an injury-plagued Louisville team from a disappointing start and led it to the Elite Eight, setting the stage for greater success to come.The failures and tragedies he recounts make this book unique. More than just a recitation of what works and why, it's about how to succeed after you've failed; how to pick yourself up after being knocked down; and how to reframe yourself and see the world in a new light. This is a comeback story, a manual for overcoming life's difficulties. Pitino has experienced success as an author with his tremendously popular books Success Is a Choice and Lead to Succeed, but in Rebound Rules: The Art of Success 2.0, he's crafted a book that's more deeply personal, more inspiring, more practical, and more powerful than any he's written before.

A road-tested formula for improving your performance, from one of the business world's most successful and productive executives. Robert C. Pozen taught a full course load at Harvard Business School while serving as the full-time chairman of a global financial-services firm. He's written six books and hundreds of articles, raised a family with his wife of more than four decades, and served on many boards of local charities and public companies. Pozen is a prince of productivity, a man who has worked smarter and faster than almost everyone around him for more than forty years.In Extreme Productivity, Pozen reveals the secrets to workplace productivity and high performance. His book is for anyone feeling overwhelmed by an existing workload facing myriad competing demands and multiple time-sensitive projects. Offering antidotes to a calendar full of boring meetings and a backlog of e-mails, Extreme Productivity explains how to determine your highest priorities and match them with how you actually spend your time. Pozen shows that in order to be truly productive, professionals must make a critical shift in their mind-set: from hours worked to results produced. He helps people at all stages of their careers read, write, and make presentations quicker and more effectively. He provides professionals with practical tips on how to efficiently use their time in the office while leading full and productive personal lives as well.

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and inform our lives online and off.Technology and social media have changed, enhanced, and complicated every facet of our lives from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children.The technology revolution is not going away. We can't hide from it or pretend that it's not changing our lives in a thousand different ways. So how do we dealIn Dot Complicated, Randi Zuckerberg shows us. Through first hand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, to this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online.The Internet, social networks, and smartphones,Zuckerberg writes, have given us amazing new tools and ways of communicating, collaborating, and living with one another. We can use new technology to understand and solve some very old challenges that individuals and communities around the world have faced since long before Facebook, or anything like it, existed.Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech savvy.

Are You Considering Early Retirement?Do You Know Someone Who Is Considering This Momentous DecisionWith Retire EarlyMake the SMART Choices, Steven Silbiger, CPA, offers a short guide to the big issues of retirement planning packed on every page with detailed, step-by-step advice. Choosing when to retire is one of the most important and overlooked decisions we will make about our lives. Silbiger, author of The Ten-Day MBA, has written the first guide that untangles the complicated issues surrounding early retirement, based on careful research about the money pitfalls retirees and near-retirees face. He delivers an understandable roadmap that demystifies the confusion about Social Security benefits, and clarifies the choices for anyone considering when and how to retire.Are you thinking about getting the early Social Security checkIt can be tempting, but for many this can be a foolhardy decision. For others, it makes perfect sense. Making the smart choice about when to retire can make a $100,000 difference for an individual and $200,000 for a couple. Silbiger guides readers through the key variables that affect the decision to elect early Social Security retirement benefits: What are your early benefits and penaltiesHow's your healthAre you marriedAre you planning on working while retiredWhat are your cash needs during retirementBy getting a grip on how to manage our investments, cash flow, and real estate, Silbiger shows how we can put thousands of dollars more into our pockets every year. He addresses vital questions about money and retirement that include: Tapping your nest egg for retirement how to make ends meetWhich retirement investments are for youAre you prepared to fend off scam artistsThrough it all, you'll meet everyday people who have faced the early retirement question and learned how to make the smart choices. Silbiger provides the tools, worksheets, and assessments to avoid costly mistakes, take charge of your financial future, and choose the path to a secure, happy retirement.

What happens when a renowned river guide teams up with the CEO of one of the largest and least Earth-friendly corporations in the worldWhen it's former Wal-Mart CEO H. Lee Scott and white-water expert turned sustainability consultant Jib Ellison, the result is nothing less than a green business revolution.Wal-Mart long the target of local businesses, labor advocates, and environmentalists who deplore its outsourced, big-box methods has embraced an unprecedented green makeover, which is now spreading worldwide. The retail giant that rose from Sam Walton's Ozarks dime store is leveraging the power of 200 million weekly customers to drive waste, toxics, and carbon emissions out of its stores and products. Neither an act of charity nor an empty greenwash, Wal-Mart's green move reflects its river guide's simple, compelling philosophy: that the most sustainable, clean, energy-efficient, and waste-free company will beat its competitors every time. Not just in some distant, utopian future but today. From energy conservation, recycling, and hybrid trucks to reduced packaging and partnerships with environmentalists it once met only in court, Wal-Mart has used sustainability to boost its bottom line even in a tough economy belying the age-old claim that going green kills jobs and profits. Now the global apparel business, the American dairy industry, big agriculture, and even Wall Street are following Wal-Mart's lead, along with the 100,000 manufacturers whose products must become more sustainable to remain on Wal-Mart's shelves. Here Pulitzer Prize winner and bestselling author Edward Humes charts the course of this unlikely second industrial revolution, in which corporate titans who once believed profit and planet must be at odds are learning that the best business just may be a force of nature.

In this penetrating work of investigative and historical journalism, Eamon Javers explores the dangerous and combustible power spies hold over international business.Today's global economy has a dark underbelly: the world of corporate espionage. Using cutting-edge technology, age-old techniques of deceit and manipulation, and sheer talent, spies act as the hidden puppeteers of globalized businesses. They control markets, determine prices, influence corporate decisions, and manage the flow of data and information of some of the world's biggest corporations. In his gripping and alarming book, Eamon Javers takes the reader inside this hidden global industry. Readers meet the spies who conduct surveillance operations, satellite analysts who peer down on corporate targets from the skies, veteran CIA officers who work for hedge funds, and even a Soviet military intelligence officer who now sells his services to American companies.This industry has tentacles in almost every industry in almost every corner of the globe. Intelligence companies and the spies they employ are setting up fake Web sites to elicit information, trailing individuals and mirroring travel itiner-aries, Dumpster-diving in household and corporate trash, using ultrasophisticated satellite surveillance to spy on facilities, acting as impostors to take jobs within companies or to gain access to corporations, concocting elaborate schemes of fraud and deceit, and hacking e-mail and secure computer networks. The work of this industry can be ingenious, but it also raises crucial moral and legal questions in a world where global conflicts are as likely to be corporation versus corporation as they are to be nation versus nation.This globalized industry is not a recent phenomenon, but rather a continuation of a fascinating history. The story begins with Allan Pinkerton, the nation's first true "private eye," and extends through the annals of a rich history that includes tycoons and playboys, presidents and FBI operatives, CEOs and accountants, Cold War veterans and military personnel. Built on exclusive reporting and unprecedented access, this book features accounts of Howard Hughes's private CIA, the extensive spying that took place in a battle between two global food companies, and interviews with some of the world's top corporate surveillance experts.

Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce whether your company focuses on consumers or business-to-business.From there you will learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising.Going Wireless also delves deep inside the corporation. First you'll find out why most companies are "handsizing" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, and much more.The best part is that these scenarios are supported by over 40 brand-name success stories, including: How Sears saves millions by wirelessly enabling 100 percent of their appliance repair technicians; How the Gap proved that by sewing wireless technology in their clothing they could reduce labor distribution costs by 50 percent; How McKessanHBOC a Fortune 40 corporation used mobile technology to entirely eliminate all their manifest imaging costs. While most people associate wireless with cell phones and Palm handhelds, you'll also learn that wireless has been around for over 100 years and has spawned mobile options you've never heard of and is being used in ways you've never imagined.This makes Going Wireless the perfect book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable.

For more than twenty years, Stanley Bing has peerlessly explained corporate culture and strategy with wit and insight. Now he brings us this engaging and instructive book of white-collar fables that have charmed generations of businesspeople since Greece was glorious and Rome was grand, brilliant gems of wisdom flowing from the pen of the mysterious, legendary author known throughout the ancient corporate world by a single name: Bingsop. Bingsop's Fables is animated by a cast of archetypal characters that are as iconic and representative of human nature as were the jackdaw, the dull, the snake, the hare, the lion, the horse, and all the rest of the birds and beasts that populated the stories of that other fabulist, Aesop. The Stupid Investor, the Miserable Misery Mogul, the Ill-Tempered PR Person, and the Potentially Generous CEO each struts and frets his hour upon the stage and, in the end, presents us with a moral that rings so true it would hurt if we were not also laughing. Festooned with provocative, witty illustrations by New Yorker artist Steve Brodner, this lean, muscular edition will equally be at home on the shelves of aspiring hedge fund managers hoping to kill their elders as on the credenzas of those beleaguered executives who hear the next generation coming up fast from behind. No business library should be considered complete without it.

Two experts who have summited the tallest mountain on each of the seven continents and scaled the highest peaks in corporate sales and business examine what it takes to achieve success.In making the grueling journey to the top of Mount Everest, Susan Ershler and John Waechter joined the elite group of climbers who had conquered the Seven Summits the tallest mountains on each of the seven continents. This same determination has made them star performers in corporate sales and established them as business leaders. And both of them cherish the deep sense of satisfaction that comes from attaining a seemingly impossible goal through focus and persistence.In this unique guide, Susan and John draw on concrete experience to inspire sales professionals as well as all team members to overcome limitations and reach new heights of success, illustrating how anyone can achieve peak performance. They will show you how to define your goals clearly, commit to a vision, "choose the right sherpa" (build the right team), "travel light" (manage time), and "measure the mountain" (track progress).Weaving together stories from harrowing climbs and lessons of indomitable perseverance with actual tested methods for high achievement in sales, business, and life, Conquering the Seven Summits of Sales proves that anyone can overcome limitations and accomplish something real and meaningful in business and in life.

This special digital edition of Rookie Smarts includes 13 videos of leadership expert Liz Wiseman outlining her ground-breaking principles and guiding viewers through exercises that bring fresh perspective, open minds to innovation, and jumpstart a spirit of naive inquiry and constant learning.Is it possible to be at your best even when you are underqualified or doing something for the first timeIs it still possible, even after decades of experience, to recapture the enthusiasm, curiosity, and fearlessness of youth to take on new challengesWith the right mindset with Rookie Smarts you can.In a rapidly changing world, experience can be a curse. Careers stall, innovation stops, and strategies grow stale. Being new, na?ve, and even clueless can be an asset. For today's knowledge workers, constant learning is more valuable than mastery.In this essential guide, leadership expert Liz Wiseman explains how to reclaim and cultivate the curious, flexible, youthful mindset called Rookie Smarts. Wiseman reveals the different modes of the rookie mindset that lead to success: Backpacker: Unencumbered, rookies are more open to new possibilities, ready to explore new terrain, and don't get stuck in yesterday's best practices. Hunter-Gatherer: Rookies seek out experts and return with ideas and resources to address the challenges they face. Firewalker: Lacking situational confidence, rookies take small, calculated steps, moving fast and seeking feedback to stay on track. Pioneer: Keeping things simple and focusing on meeting core needs, rookies improvise and work tirelessly while pushing boundaries. Rookie Smarts addresses the questions every experienced professional faces: Will my knowledge and skills become obsolete and irrelevantWill a young, inexperienced newcomer upend my company or meHow can I keep upThe answer is to stay fresh, keep learning, and know when to think like a rookie.

In Boundaries for Leaders, clinical psychologist and bestselling author Dr. Henry Cloud leverages his expertise of human behavior, neuroscience, and business leadership to explain how the best leaders set boundaries within their organizations--with their teams and with themselves--to improve performance and increase employee and customer satisfaction. In a voice that is motivating and inspiring, Dr. Cloud offers practical advice on how to manage teams, coach direct reports, and instill an organization with strong values and culture. Boundaries for Leaders: Take Charge of Your Business, Your Team, and Your Life is essential reading for executives and aspiring leaders who want to create successful companies with satisfied employees and customers, while becoming more resilient leaders themselves.

Generation Ageless an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alikeThink again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group.Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age less Boomers expect another twenty or thirty years of impact and influence albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.

Middle-class couples are working harder than ever. So why are they finding it more difficult to finance their homes, send their kids to college, and save toward retirement?Couples who are strapped for time and weighed down by costly fixed expenses need more than a personal finance pep talk: They need a plan. In The Big Payoff, CNBC correspondent Sharon Epperson lays out a nuts-and-bolts program that couples of all ages can use to realize their financial dreams. From stretching your budget and investing wisely in your home to protecting your family's money and building wealth over the years, The Big Payoff offers a concise bounty of precious information and practical steps toward financial wellness.Epperson begins by showing couples how to communicate better about money. She helps them realize that the same qualities needed to create a lasting relationship understanding, compromise, and patience are vital when it comes to building a secure financial future. Every important decision couples make, whether it's buying a home, having kids, changing jobs, or preparing for retirement, will inevitably involve a discussion about money, and Epperson teaches them how to handle finances with a cool hand while keeping the marriage vibrant and healthy. In addition, she empowers couples to take money matters into their own hands and shows them that by taking control of their finances, they can stop fretting about cash and start focusing on the important things in life.Each of the following chapters is designed to get partners talking and thinking about their financial life together. In eight easy-to-understand steps, Epperson unpacks the various options for saving money; creating emergency, retirement, and college savings plans; investing in a home; choosing the right life and health insurance; and drafting an estate plan. A wife and mother of two herself, Epperson knows a thing or two about the pitfalls of financial planning and doses her advice with plenty of humorous anecdotes, hard-earned experience, and down-to-earth language. Additionally, through helpful worksheets and exercises, The Big Payoff helps readers customize a plan that will work best for them and reap the most payback.It's never too late or too early to start, and now is the best time to start planning. Whether you are newlyweds or fast-approaching retirement, just starting a family or soon to be empty-nesters, this book is for you. After working hard to provide for your family, the reward of discovering your financial strength will be the peace of mind to enjoy your marriage, your family, and the rest of your lives together.

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America. Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend.Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.

Money can Buy You HappinessIn Die Broke Stephen Pollan introduced a new radical new strategy for spending, saving, and investing money in today's financial market.In Live Rich, he now concentrates on the earning side--with the compelling observation that living rich has less to do with net worth and everything to do with freedom. You can live the life you want by adhering to the four tenets of the Live Rich philosophy: Make Money Too many of us have been fed the line that "work isn't necessarily about making money." Tell that to Visa next time they send you a bill. Don't Grow, Change Be ready to change your work paradigm on a moment's notice, to morph from career to career several times as conditions--and you--change. Take Charge In the twenty-first century, you must become proactive and start taking measured risks. Become a Mercenary Think for yourself as a free agent, responsible for your own security and always on the lookout for the next great job. Live Rich With Stephen Pollan's revolutionary workplace ideals, as well as a detailed action plan, you can apply this philosophy to every facet of your life and truly Live Rich.

A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover. His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in.His advice is grounded in anecdotes from his own hard-earned rise from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet's first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, including demoting (or firing) a loyal friend; whether you should incorporate titles and promotions, and how to handle them; if it's OK to hire people from your friend's company; how to manage your own psychology, while the whole company is relying on you; what to do when smart people are bad employees; why Andreessen Horowitz prefers founder CEOs, and how to become one; whether you should sell your company, and how to do it. Filled with Horowitz's trademark humor and straight talk, and drawing from his personal and often humbling experiences, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.

There is no doubt that we are in the middle of a transition to a knowledge-based economy. Breakthrough technologies in microelectronics, biotechnology, new materials, telecommunications, robotics, and computers are fundamentally changing the game of creating wealth. While these new industries are growing explosively, existing industries such as banking and retail are being transformed beyond recognition. As a result, a new global economy is emerging to replace existing national economies.What will it take for individuals, companies, and entire countries to succeed in the new economics of the twenty-first centuryRather than focusing on spending, Lester C. Thurow argues that we must emphasize investment in basic knowledge, education, and infrastructure. Only by committing ourselves to building communal wealth can we maximize opportunities for building personal wealth as well. Building Wealth is an indispensable guide to surviving -- and thriving -- in the economies of the twenty-first century.

The commercial and cultural explosion of the digital age may have been born in California's Silicon Valley, but it reached its high point of riotous, chaotic exuberance in New York City from 1995 to 2000 in the golden age of Silicon Alley. In that short stretch of time a generation of talented, untested twentysomethings deluged the city, launching thousands of new Internet ventures and attracting billions of dollars in investment capital. Many of these young entrepreneurs were entranced by the infinite promise of the new media; others seemed more captivated by the promise of infinite profits. The innovations they launched from online advertising to 24-hour Webcasting propelled both the Internet and the tech-stock boom of the late '90s. And in doing so they sent the city around them into a maelstrom of brainstorming, code-writing, fundraising, drugs, sex, and frenzied hype . . .until April 2000, when the NASDAQ zeppelin finally burst and fell at their feet. In the pages of Digital Hustlers, Alley insiders Casey Kait and Stephen Weiss have captured the excitement and excesses of this remarkable moment in time. Weaving together the voices of more than fifty of the industry's leading characters, this extraordinary oral history offers a ground-zero look at the birth of a new medium. Here are entrepreneurs like Kevin O'Connor of DoubleClick, Fernando Espuelas of StarMedia, and Craig Kanarick of Razorfish; commentators like Omar Wasow of MSNBC and Jason McCabe Calacanis of the Silicon Alley Reporter; and inimitable Alley characters like party diva Courtney Pulitzer and Josh Harris, the clown prince of Pseudo.com. Together they describe a world of sweatshop programmers and paper millionaires, of cocktail-napkin business plans and billion-dollar IPOs, of spectacular successes and flame-outs alike. Candid and open-eyed, bristling with energy and argument, Digital Hustlers is an unforgettable group portrait of a wildly creative culture caught in the headlights of achievement.

Every year, about 25,000 new products are introduced in the United States. Most of these products fail-at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these "e;early adopters"e; comprising only 20 percent of the consumer population.Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. The authors identify two competing definitions of resistance: In marketing, resistance denotes a reluctance to adopt a worthy new product, or one that offers a clear benefit and carries little or no risk. In the field of organizational behavior, employees are defined as resistant if they are unwilling to implement changes regardless of the reasons behind their reluctance. Seeking to clarify the act of rejecting a new product from the reasons-rational or not-consumers may have for doing so, Oreg and Goldenberg propose a more coherent definition of resistance less encumbered by subjective, context-specific factors and personality traits. The application of this tighter definition makes it possible to disentangle resistance from its sources and ultimately offers a richer understanding of consumers' underlying motivations. This important research is made clear through the use of many real-life examples.

An effective brand strategy that is clearly understood and supported throughout your firm is crucial if you want to attract and retain profitable clients and sustain a talented workforce. Managing Partner’s Brand Strategy and Management for Law Firms report provides a comprehensive framework and guidelines for developing a brand strategy tailored to your firm. Packed with key concepts, practical tools, tips and advice this report will give you an understanding of brand and how it can be developed and strengthened as your firm’s most invaluable asset. Specifically, this report will help you to: Understand the key elements of personal brands, firm brand, and the employment brand – and how they relate to each other; Align your brand strategy with your overall firm strategy, vision and values; Realise the importance of brand names, icons or logos, design and aesthetics; · Understand the key brand considerations when using online channels – websites, blogs, LinkedIn, Twitter and Facebook; · Create a customised brand stress-test and make improvements to strengthen your firm’s brand accordingly and ensure its success; · Get partners and staff on board to support and grow your brand; and · Avoid brand mistakes and overcome the common challenges – including recommended steps for managing your brand before, during and following a merger. · Brand Strategy and Management for Law Firms features insightful case studies, examples and expert contributions from the likes of Norton Rose South Africa, DLA Phillips Fox, Lex Mundi, Lex Africa and more… They reveal practical tips, lessons learned and mistakes made that will prove invaluable in the development and management of your own brand strategy.

Picking up where Liar’s Poker left off (literally, in the bond dealer’s desks of Salomon Brothers) the story of Long-Term Capital Management is of a group of elite investors who believed they could beat the market and, like alchemists, create limitless wealth for themselves and their partners. Founded by John Meriweather, a notoriously confident bond dealer, along with two Nobel prize winners and a floor of Wall Street’s brightest and best, Long-Term Captial Management was from the beginning hailed as a new gold standard in investing. It was to be the hedge fund to end all other hedge funds: a discreet private investment club limited to those rich enough to pony up millions. It became the banks’ own favourite fund and from its inception achieved a run of dizzyingly spectacular returns. New investors barged each other aside to get their investment money into LTCM’s hands. But as competitors began to mimic Meriweather’s fund, he altered strategy to maintain the fund’s performance, leveraging capital with credit on a scale not fully understood and never seen before. When the markets in Indonesia, South America and Russia crashed in 1998 LCTM’s investments crashed with them and mountainous debts accumulated. The fund was in melt-down, and threatening to bring down into its trillion-dollar black hole a host of financial instiutions from New York to Switzerland. It’s a tale of vivid characters, overwheening ambition, and perilous drama told, in Roger Lowenstein’s hands, with brilliant style and panache.