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Marketing (Collins Business Secrets)
￥51.50
The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: ? Position your product for a target market ? Build a brilliant marketing plan ? Create stunning branded marketing materials ? Use memorable publicity to build market interest ? Take advantage of new technology
Career Management (Collins Business Secrets)
￥51.50
The career management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Career Management. Includes how to: ? Assess your career goals ? Create and follow an exciting career plan ? Make yourself visible for your ideal job ? Deliver the perfect interview ? Get yourself noticed and promoted, or go it alone
Willing Slaves: How the Overwork Culture is Ruling Our Lives
￥72.40
A hard-hitting exposé of the overwork culture and modern management techniques that seduce millions of people to hand over the best part of their lives to their employer. Work has come to increasingly dominate British national life. ‘Job intensification’ affects every shopfloor, office, classroom and hospital, as a cult of efficiency has driven a missionary magnetism of tighter deadlines and more exacting targets in the most exploitative and manipulative work culture developed since the Industrial Revolution. What do we get in return for this hard work? Stagnant wages, job insecurity, stress, exhaustion; the British workforce has not been so powerless for over a century. ‘Willing Slaves’ exposes the paradox that, though we’re all being exploited, it’s work that has come to give our lives meaning: religion, political causes, family life have become secondary. This book reveals how this astonishing fraud has been perpetrated, how millions of workers know they face burnout but believe ‘there is no alternative’. Bunting tells us how to take our lives back – and what will happen if we don’t.
Cum s? sl?be?ti peste noapte
￥73.49
Autoarea c?r?ii propune o documentat? trecere ?n revist? a celor mai importante teorii ale marketingului politic ?i o descriere aprofundat? a etapelor pe care le presupun conceperea ?i plasarea unui produs din acest domeniu. De asemenea, volumul cuprinde un studiu comparativ al abord?rilor privind marketingul politic ?i o clarificare a sectorului publicistic privind domeniul marketingului politic.
Сооружаем уютную беседку, веранду, террасу
￥8.83
Б?знес-гуру, ?нвестор Кремн??во? долини, американський п?дпри?мець Бен Горов?ц написав в?дверту книгу про б?знес, не под?бну до сотн? видань штибу ?Як створити власну справу ? досягнути усп?ху?. ??Автор не пропону? готових рецепт?в усп?ху й аргументовано поясню?, чому таких рецепт?в не ?сну?. Горов?ц розпов?да?, що в б?знес?, як ? в житт?, передус?м потр?бно розмежовувати сво? сприйняття ? факти, особисте та профес?йне, ? тод? нав?ть р?шення зв?льнити кращого товариша н? для кого не стане катастрофою. Нав?ть якщо п?д вашим кер?вництвом працю? найталановит?ший прац?вник, який здобув визнання у профес?йних колах, саме ви вир?шу?те, чи потр?бен його нестерпний характер ? великий талант ваш?й компан??.??Увесь св?й досв?д керування людьми, боротьбу з ?хн?ми ?нтригами, пошуки найкращих фах?вц?в Бен Горов?ц пода? як ?нструкц?ю до д??, зрозум?лу кожному. Б?знес-д?йсн?сть — нещадна, наче життя у гетто, про яке сп?вають часто цитован? автором репери. А ваш? шанси виграти дор?внюють шансам програти. Тому ця книга не для тих, хто шука? легких в?дпов?дей, а для тих, хто зна?: запитань завжди б?льше, н?ж в?дпов?дей, а перемагають у б?знес? т?льки найв?дважн?ш?.??
Тайна имения Велл (Tajna imenija Vell)
￥18.07
У чому причина стр?мкого економ?чного злету Китаю? Чому не можна беззастережно дов?ряти думц? нео?нституц?онал?ст?в? Де ?золота середина? в керуванн? економ?кою держави? На ц? та ?нш? питання шука? в?дпов?дь репортер Financial Times Джо Стадвелл. В?н анал?зу? три головн? складники усп?шно? економ?ки: с?льськогосподарську пол?тику, промислове виробництво ? розпод?л ф?нансування. У приц?л? авторсько? уваги Япон?я, П?вденна Корея, Тайвань, ?ндонез?я, Малайз?я, Та?ланд, Ф?л?пп?ни, В’?тнам ? Китай. Анал?зуючи б?знес цих кра?н, автор показу?, що спрацювало в Аз??, а що н?
Az essexi kigyó
￥70.80
- Hogyan érjük el, hogy a munkatársak felel?sséget vállaljanak, és mindent megtegyenek az üzleti sikerért?- Hogyan cs?kkenthetjük jelent?sen a helyiségekkel kapcsolatos k?ltségeinket?- Hogy készítsünk k?ltségvetést, ha nem vagyunk pénzügyi szakemberek?- Hogyan javítsuk a marketing eredményre gyakorolt hatását?Ez a k?nyv gyakorlati vezetési kézik?nyv. Nem gyárt elméleteket, ám megoldókulcsot ad a vállalat nev? komplexumhoz, a m?k?dés minden lényeges területén. Bemutatja, hogyan építhetjük fel, és irányíthatjuk részlegünket, telephelyünket vagy cégünket a hatékonyságot mint alapelvet szem el?tt tartva.Aki elolvassa a k?nyvet, átfogó eszk?ztárat szerez a mindennapos menedzsment-problémák megoldásához.A szerz? nemzetk?zi k?rnyezetben tett szert évtizedes menedzsment-tapasztalatára, specialistájává vált a létrehozó és átalakítási projekteknek. MBA diplomáját általános menedzsmentb?l szerezte Ausztriában. Jelenleg üzleti hatékonysági tanácsadással foglalkozik.
Konzílium az ?serd?ben
￥58.29
Mi leszek, ha nagy vagyok?Németh Márton ezt a kérdést tette fel magának huszonhét évesen, amikor már b?ven túl volt a pályakezdésen, elindult a karriere, és minden úgy alakult, ahogy a nagy k?nyvben meg van írva. Mégsem volt elégedett, valami hiányzott. Egyik napról a másikra d?bbent rá, hogy mennyire nem azon az úton halad, amin szeretne: olyan alkalmazott, aki kevésért dolgozik sokat, mások jólétét gyarapítja, nem a saját érdekeit tartja szem el?tt.Vajon egyedül ? a felel?s azért, hogy így alakult? Feln?tt egyáltalán? Tud még változtatni? Az ?szinte válaszokért – még ha fájnak is – lelke legmélyére kellett leásnia, hogy megtalálja igazi ?nmagát.A szerz? a saját életén keresztül mutatja be a mai magyar pályakezdés nehézségeit, buktatóit, valamint az alkalmazotti státuszból, a karrierlétra aljáról való felt?rést. A fiatalok sok információt hallhatnak arról, hogyan kéne egyr?l a kett?re jutni, azonban azt senki nem mondta el nekik, hogyan is lépjenek nulláról az egyre. Eddig.
Amazon Echo Dot: The Ultimate User Guide
￥0.01
This book is a great guide for you to get started if you are a fan of getting the latest technologies at your house. The Echo Dot device looks like a dot, and there are a lot of benefits which it can bring to your life. You will see how it changes the lifestyle and help you out with keeping you updated with the external world and fixing your internal matters such as reminding you of important things. Echo Dot speaks to you when you set it up with different features which are present in this awesome device. If you have bought this device, then it is a must have to get this eBook. It will help you step by step to learn about the little device and the various features which are involved in it. You can make use of all the devices and enjoy your life without any worries or stress. If you are someone who does not know about Amazon Echo Dot then you should surely get this eBook because once you go through it, you won’t be able to resist getting the actual device. The more you learn about it, the more you would want to get it because of the ease it gives in your life. Especially if you are someone working and handling the house chores at the same time, then this can be best help for you to get done with the day without any obstacles or forgetting any important event. With this device, you will be remembering your events and won’t miss out of your loved ones.
Marchizul de Rio-Santo
￥42.92
Strategii verificate pentru succes profesional Dac? ne na?tem to?i cu un creier ?n esen?? asem?n?tor, atunci cum se face c?, ?n istorie, doar pu?ini oameni par s? exceleze cu adev?rat ?i s? ?i ?mplineasc? aceast? putere care exist? latent? ?n to?i? Robert Greene analizeaz? vie?ile mae?trilor pentru a spulbera miturile privind geniul ?i a demonstra c? s?rguin?a, r?bdarea, perseveren?a ?i ?ncrederea joac? un rol mult mai mare ?n ob?inerea succesului dec?t simplele capacit??i intelectuale. Cu ajutorul strategiilor de urmat pentru ?mplinirea poten?ialului ?i respect?nd pa?ii descri?i ?n carte, pa?i pe care i-au urmat, ?n evolu?ia lor profesional?, personalit??i ca Goethe, Einstein, Darwin sau Mozart, ne arat? autorul, ne putem dezvolta talentele cu care am fost ?nzestra?i la na?tere, astfel ?nc?t s? ne g?sim propria chemare ?i s? devenim lideri ?n orice domeniu de activitate.
Little Black Book: The Sunday Times bestseller
￥36.99
Otegha Uwagba is the founder of Women Who, a platform that connects and supports creative working women worldwide, and an endeavour inspired by her time working at some of London’s top ad agencies and cult youth brand Vice Media. She was included on Forbes European 30 Under 30 list. Besides running Women Who, she is also a freelance writer, speaker, and brand consultant. She lives in London. www.oteghauwagba.com www.womenwho.co
One Minute Mentoring: How to find and work with a mentor - and why you’ll benefi
￥58.86
Ken Blanchard, Ph.D., is the Chief Spiritual Officer of the Ken Blanchard Companies, and a highly sought-after author, speaker, and business consultant. His perennial international bestsellers include The One Minute Manager, Raving Fans, Gung Ho!, and Whale Done!. He lives in California. One of the first employees of Twitter, Claire Diaz-Ortiz is an author, speaker, and businesswoman. She lives in Argentina.
From Voices to Results - Voice of Customer Questions, Tools and Analysis
￥69.75
Make the right decisions about your products and services by listening effectively to the people that matter – your customers About This Book ? Understand the core components, processes and technologies available for a VOC initiative ? Structure effective VOC programs and turn VOC into actionable product success ? A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them Who This Book Is For The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential. What You Will Learn ? Understand different unarticulated needs of your customers ? Deploy effective VOC in your organizations ? Identify and understand the different tools and processes to set up a successful VOC program ? Integrating your findings about your customers into successful products ? Effectively utilize VOC for a successful launch of your product In Detail This book is all about getting to know your customers – what they want and need, what they like and don’t like. Voice of the Customer is one of the most popular forms of market research combining both quantitative and qualitative methods. This book shows you how to engage with customers and understand their wants and needs, likes and dislikes – something which is becoming more in more important with the rise of an increasingly connected world. The book addresses the problem of understanding your customer and engaging with those customers. It also targets people who want to know how to do an effective VOC capture and analysis. As with any engagement/research based initiative, there is also a concern with the ROI. This book shows you how to overcome this problem as well. By the end of this book, you will have a thorough understanding of the relevant stages of a VOC project. It will show you how to devise an effective plan, direct the project to their objectives, and then show you how to collect the voice of the customer, with examples and templates for interviewing and surveying. Style and approach This book is a perfect blend of concepts and real-world use-cases which will help the businesses understand and therefore serve the customers better. Written in a very engaging manner, this book ensures you are able to grasp the theory and apply it in your business seamlessly.
Edge: Leadership Secrets from Footballs’s Top Thinkers
￥73.58
What is talent? How do you get the best out of yourself? What are the secrets of leadership?In Edge, Ben Lyttleton gets unprecedented access to some of the world’s top football clubs to discover their innovative methods for developing talent – and reveals how we can use them in our everyday lives. Elite teams now look for an edge by improving the intangible skills of their players ‘above the shoulder’. Liverpool’s approach to talent will make you more creative. Chelsea’s culture will improve your resilience. Didier Deschamps will improve your leadership skills. Xavi Hernandez will help you make better decisions. But how?Football is the most hot-housed, intense, financially profitable talent factory on the planet. It’s time we woke up to the lessons it can provide.We all want to have an edge. This is your chance to find one…
Inside Intel (Text Only)
￥69.26
Tim Jackson is the author of Turning Japanese and a biography of Richard Branson and Virgin, Virgin King. He is currently working on a book about the Sainsbury family.
Think And Grow Rich
￥8.75
Think and Grow Rich' is the world's most widely acclaimed motivational book on success ever published. It became the must-have bible of prosperity and success for millions of readers since its initial publication in 1937. Napoleon Hill, America's most beloved motivational author, devoted 25 years to finding out how the wealthy became that way. After interviewing over 500 of the most affluent men and women of his time, he uncovered the secret to great wealth. By understanding and applying the thirteen simple steps that constitute Hill's formula, you can achieve your goals, change your life and join the ranks of the rich and successful. This book has changed countless lives and it can change yours!
City
￥57.14
What will you find in this book? You’ll find events and stories which strikingly resemble the ones that we see in corporations. You’ll find familiar things that you like and things that will make the corporate officials think meditate. And last but not least you will find each and every one of you. Why should you buy a book that speaks about the things that you live daily? Maybe because the way in which things are narrated will enchant you and will captivate you because it feels like someone has read your mind, because you simply want to enjoy yourself by discovering the corporate environment. It is a book dedicated mainly to corporate members and to the people who work there, that is about us, the corporate members. On an optimistic note and funny way, I hope.
Guvernamentalitatea. Forme ?i tehnici ale puterii ?n Occident
￥32.62
“Music is a fundamental channel of communication: through music people can share emotions, intentions and thoughts even though their spoken languages may be mutually incomprehensible.” (Hargreaves – Miell – McDonald, 2002) It can be a supporting baseline, which helps people and skilled composers to find their way to express their deep and profound emotional life and imagination. In fact, music is present in our lives everywhere playing a greater part than ever before. The rapid technological development made it possible to listen to music every time and everywhere through the commercialization and economic power of music. But how is music connected to country branding and nation image? The answer is quite simple: music can be a source of a wide range of associations. When we listen to a song featuring a country’s original characteristics, the nation itself pops into our mind with all of its typical symbols, inhabitants – briefly the image of a country. The key question in my paper is how music is able to influence the country image. The main objective of this paper is to uncover the linkage between music and country image and to draw a model based on Anholt-hexagon (2003) that can be used by practitioners as well. The paper’s novelty lies in the synthesis of theoretical approaches, which were not applied and connected to each other before according to secondary research. Nevertheless, the topic’s nature requires several examples from practical life as well: international and Hungarian case studies, moreover primary research were applied.
Drag? via??
￥57.96
Unul dintre primele titluri ale colectiei CEO, Lean In de Sheryl Sandberg,se adreseaza femeilor de afaceri, confruntate adesea cu dilema: o cariera de succes sau o viata personala implinita?Autoarea, al doilea om din conducerea Facebook, aflata in ultimii ani in topul celor mai puternice femei de afaceri si al celor mai influente personalitati si mama a doi copii, ne arata ca este posibil sa impaci reusita profesionala cu implinirea personala, ca trebuie sa depasim stereotipurile de gen, ca femeile trebuie sa aiba mai multa incredere in sine si ambitie pentru a-si obtine locul pe care il merita.Premisa acestei c?r?i o constituie un discurs fulminant TEDTalk, sus?inut de Sandberg ?n 2010, ?n care descria felul ?n care femeile ??i st?vilesc progresul ?n carier? ?n mod involuntar. Cuv?ntarea ei devenit? un real fenomen ?i urm?rit? de mai mult de 2 milioane de ori, ?ncurajeaz? femeile ?s? se a?eze la masa tratativelor“ al?turi de b?rba?i, s? caute ?n permanen?? provoc?ri, s?-?i asume riscuri ?i s?-?i urm?reasc? scopurile cu tenacitate.Astfel, studiile de specialitate au eviden?iat faptul c? de?i s-au scurs treizeci de ani de c?nd 50% din absolven?ii de colegii din Statele Unite ale Americii sunt femei, totu?i b?rba?ii continu? s? de?in? o majoritate cov?r?itoare a pozi?iilor de conducere din guvern ?i industrie. Femeile ?nc? nu-?i fac auzite vocile, iar autoarea ?ncearc? s? g?seasc? un r?spuns la ?ntrebarea De ce progresul femeilor ?n accederea la rolurile de conducere s-a blocat?, explic? cauzele originare ale problemei ?i ofer? solu?ii conving?toare, practice, care le pot conferi femeilor puterea de a-?i etala ?ntregul poten?ial.Sandberg sondeaz? ?n ad?ncime aceste aspecte, pentru a str?punge ambiguit??ile ?i prejudec??ile prezente ?n vie?ile tuturor ?i a le ?ndruma pe femei, pas cu pas, ?n cl?direa unei cariere de succes, descriind etapele specifice pe care trebuie s? le parcurg? acestea ?n scopul concilierii reu?itelor profesionale cu ?mplinirea personal?.Scris? cu umor ?i ?n?elepciune, aceast? carte este un apel inspirat la ac?iune, destinat a schimba polii conversa?iei de la femeile care nu pot face la cele care pot, devenind astfel un strig?t animat c?tre acestea de a pune um?rul la crearea unei lumi mai egale.
?j vitaminforradalom
￥71.69
Mi az üzleti tervük Kész képtelenség! ... Ez a knyv az izraeli technológiai sikerek színes trténeteit gyjti ssze. Bámulatos olvasmány” – WASHINGTON POST Hogyan képes Izrael – ez az alig 7,1 millió lakosú ország, amely nem rendelkezik természeti kincsekkel, ellenségek veszik krül minden oldalról és folyamatosan hadiállapotban áll – tbb start-up céget elindítani, mint Japán, India, Dél-Korea, Kanada és Nagy-Britannia A szerzk, Dan Senor és Saul Singer, geopolitikai szakértk lévén a legnevesebb izraeli feltalálók és újítók példájából merítve mutatják be eme siker titkát, nevezetesen azt, hogyan tvzi Izrael egyedül- álló módon az innovációt és a vállalkozói kedvet az ellenséges krnyezetben. Más országokban az illemszabályokat és a precíz tervezést hangsúlyozzák, Izraelben azonban a hücpe, vagyis a merészség a legfontosabb. A szerzk azt is megmutatják, miként járult hozzá a sikerhez Izraelnek a bevándorlással, a K + F-fel és a sorkatonasággal kapcsolatos politikája. Az amerikai NASDAQ-on ma tbb izraeli cég van bejegyezve, mint amennyi dél-koreiai, japán, szingapúri, kínai, indiai és európai cég együttvéve. Ha valamikor, akkor most érdemes tanulmányozni ezt a figyelemre méltó és rugalmas országot, mert olyan lenygz és meglep tanulságokra bukkanhatunk, amelyek más nemzetek, üzletemberek és szervezetek számára is hasznosak lehetnek - mindenkinek, akit érdekel a gazdasági siker titka.
Живая еда от 1000 болезней. Рецепты, которые лечат позвоночник
￥17.74
У книжц? футуролога з Массачусетського технолог?чного ?нституту Март?на Форда йдеться про штучний ?нтелект ? роботехн?ку, чи? можливост? вже перевершують всяку уяву, руйнують стереотипи ? конкурують з людським мозком. Автор скрупульозно досл?джу? технолог?чн? ?нновац?? ? моделю? недалеке майбутн?, коли машини зам?нять людей ? заживуть сво?м життям. Ця книжка похитне в?ру читач?в у абсолютну доц?льн?сть роботизац?? ? спонука? задуматися над майбутн?м людства.
