购物车
个人中心
Золотые советы хозяюшки (Zolotye sovety hozjajushki)
￥18.07
Щоб справити враження промовою достатньо 18 хвилин — впевнений Кр?с Андерсон. Автор д?литься прийомами вдалого виступу: як сформулювати зм?ст ? ефективно донести свою думку до аудитор??. Окр?м того, це видання допоможе подолати страх публ?чних виступ?в. Андерсон упевнений: якщо ви за об?дом можете под?литися з друзями якоюсь ?стор??ю, то й публ?чну промову подужа?те. ??Ця книга — ун?версальна ?нструкц?я з ефективно? комун?кац??, яку можна застосувати як ? при д?лових переговорах, так ? при сп?лкування в повсякденному житт?.
?tk?zés: Rossz hely. Rossz id?. Nagy lecke.
￥68.02
Kézik?nyv azoknak, akik érdekl?dnek a baromfitartás iránt és egyetlen helyen szeretnének utánanézni felmerül? kérdéseiknek. ? milyen fajtát válasszak? ? mi a jobb: a tenyésztés vagy a szaporítás? ? hogyan készítsem el házilag az olcsóbb és táplálóbb takarmányt? ? mekkora helyen érdemes tartani a baromfikat és hogyan alakítsam ki az él?helyüket? ? milyen el?feltételeket kell megteremtenem a keltetéshez és milyen keltet?gépet használjak? ? hogyan el?zhetem meg a legfontosabb betegségeket? ? melyek a dísztyúktenyésztés legfontosabb feltételei és hogyan készülhet fel sikeresen a versenyekre? A k?tet kuriózuma az ?sszesen 60 baromfifajtát bemutató részletes ismertet?.
Секреты домашнего копчения (Sekrety domashnego kopchenija)
￥17.74
Ця книжка стане пусковим механ?змом для тих, хто прагне мислити та створювати нове, а не коп?ювати в?дпрацьован? шаблони. Автор перекону?: роблячи те, що ми вже зна?мо, ми руха?мо св?т в?д 1 до n, додаючи б?льше чогось вже знаного; проте щоразу, коли ми створю?мо щось нове, ми ступа?мо в?д 0 до 1. Т?ль покроково опису? д??в?сть експоненц?ального закону у св?т? стартап?в, та?мниц? роботи ?з венчурним кап?талом, а також ?нновац?йн? ?де? майбутнього, як? зм?нять життя людей до невп?знаваност?...
Вкусный сыр. Сулугуни, брынза
￥17.74
Книга П?тера Коулмана та Роберта Фер?юсона ?Результативний конфл?кт? ма? дуже влучний п?дзаголовок – ?Незгода – це сила, що працю? на вас?. Саме незгода, з яко?, власне, ? почина?ться будь-який конфл?кт, ста? руш?йною силою поступу в найр?зноман?тн?ших ситуац?ях – в?д малих родинних суперечок до великих св?тових революц?й. До уваги читача – ц?лий калейдоскоп скрутних сюжет?в, шляхи врегулювання конфл?кту та методи застосування влади, найр?зноман?тн?ш? пастки конфл?кт?в, а також с?м основних стратег?й урегулювання яскравих та часом небезпечних спалах?в конфл?кту ? влади: доброзичливост?, п?дтримки, дом?нування, поступливост?, самост?йност?, адаптац?? та непокори. Найкраще ц? стратег?? можна опанувати тод?, коли ви сам? визнача?те, якими будуть ваш? власн? д?? та результати п?д час конфл?кту. З ц??ю метою у книз? запропоновано ?нструменти для самооц?нювання, вправи, перел?к запитань для перев?рки та зведен? таблиц?, що допомагатимуть менеджерам, кер?вникам, адм?н?страторам, вчителям, мед?аторам, перегов?рникам, консультантам та адвокатам у цьому дуже непростому питанн?. Для кер?вник?в ус?х ланок та ?хн?х п?длеглих, батьк?в, а також для тих, хто хоче навчитися мистецтву врегулювання конфл?кт?в.
Preparations for the ISO Implementation Project – A Plain English Guide
￥81.67
“There are many misconceptions about ISO standards that very often do not allow the standard to become a serious candidate for consideration, let alone for the actual implementation.” In this book, Dejan Kosutic, author and experienced ISO consultant, is giving away his practical know-how on preparing for ISO 9001, ISO 14001, ISO 27001, ISO 22301, ISO 20000, ISO 22000, OHSAS 18001, ISO 13485, AS9100, and IATF 16949 implementation. No matter if you are new or experienced in the field, this book gives you everything you will ever need to learn about preparations for ISO implementation projects, and how to avoid some costly mistakes in the process. The first step that is crucial to any ISO implementation project is to convince your top management to implement the ISO standard, and in order to do so, you have to speak the language they want to hear. As Kosutic says: “What management wants to hear are profit, market share, client satisfaction, cost cutting, business strategy, and business risks. And you can't blame them – after all, this is what their job is all about.” Starting from that step, Preparations for the ISO Implementation Project: A Plain English Guide will cover other important steps your organization must take in order to be completely prepared for the implementation of any ISO standard. Among other important things, you will learn how to choose a consultant, how to set up the project management structure, and what tools and templates can help you in the implementation project. Written in easy-to-understand language, this book is written for people who are going for an ISO implementation for the first time and need clear guidance on what to do before the project starts. Whether you’re an experienced practitioner or new to the field, it’s the only book you’ll ever need on the subject.
Resistance to Innovation
￥370.82
Every year, about 25,000 new products are introduced in the United States. Most of these products fail-at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these "e;early adopters"e; comprising only 20 percent of the consumer population.Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. The authors identify two competing definitions of resistance: In marketing, resistance denotes a reluctance to adopt a worthy new product, or one that offers a clear benefit and carries little or no risk. In the field of organizational behavior, employees are defined as resistant if they are unwilling to implement changes regardless of the reasons behind their reluctance. Seeking to clarify the act of rejecting a new product from the reasons-rational or not-consumers may have for doing so, Oreg and Goldenberg propose a more coherent definition of resistance less encumbered by subjective, context-specific factors and personality traits. The application of this tighter definition makes it possible to disentangle resistance from its sources and ultimately offers a richer understanding of consumers' underlying motivations. This important research is made clear through the use of many real-life examples.
Beyond the Grave, Revised and Updated Edition
￥110.71
This expert, one-of-a-kind handbook shows you how to ensure that your inheritance instructions will be carried out the way you want them to be; protect your children's inheritance from creditors, ex-spouses, addictions, tax troubles, mismanagement, squandering, and other risks of loss; prevent family conflict that can arise when parents die and children divide the family money leave more money to your children and grandchildren, and less to the IRS; avoid creating inheritance problems in your family with cautionary tales of inheritance planning gone bad; understand why you still have to deal with estate tax issues even if your net worth falls below the new death-tax-exemption.
Bounce
￥95.11
Why have all the sprinters who have run the 100 meters in under ten seconds been blackWhat's one thing Mozart, Venus Williams, and Michelangelo have in common?Is it good to praise a child's intelligenceWhy are baseball players so superstitiousFew things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature why we win, why we don't, and how we really play the game of life. Bounce reveals how competition the most vivid, primal, and dramatic of human pursuits provides vital insight into many of the most controversial issues of our time, from biology and economics, to psychology and culture, to genetics and race, to sports and politics. Backed by cutting-edge scientific research and case studies, Syed shatters long-held myths about meritocracy, talent, performance, and the mind. He explains why some people thrive under pressure and others choke, and weighs the value of innate ability against that of practice, hard work, and will. From sex to math, from the motivation of children to the culture of big business, Bounce shows how competition provides a master key with which to unlock the mysteries of the world.
Warren Buffett Invests Like a Girl
￥94.10
Investing isn't a man's world anymore and that's a good thing for individual portfolios, Wall Street, and the world's financial system.Warren Buffett and the women of the world have one thing in common: They are better investors than the average man. Psychologists and scientists have shown that women have the kind of temperaments that help them achieve long-term success in the market. The calamities of the past several years have only provided more statistical and anecdotal evidence of the same. Here are just a few characteristics of female investors that distinguish them from their male counterparts:Women spend more time researching their investment choices and tend to take less risk than men do. This prevents them from chasing "hot" tips and trading on whims. Women are also more likely to seek out information that challenges their assumptions.One study found that men trade 45 percent more often than women do, and although men are more confident investors, they are also more susceptible to becoming overconfident. By trading more often and without enough research men reduce their net returns and increase transaction costs and capital gains taxes.Women aren't as susceptible to peer pressure as men are, which results in a more levelheaded, patient approach to investing.Women have less testosterone than men do (not a surprise, we know). New and continually unfolding science points to the possibility that testosterone is responsible for herdlike risk-taking behavior from men in the financial markets.This book shows that women, with their patience and good decision making, epitomize the Foolish investment philosophy, as well as the investment temperament of the most successful investor in history: Warren Buffett. While men may be brash, compulsive, and overly daring, women tend to be more studious, skeptical, and reasonable. The book will empower and educate women and the men smart enough to embrace a "feminine" investing style on how to strengthen their portfolios and find success in the market.
The Power of Business en Espanol
￥112.00
In The Power of Business en Espaol, Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the exciting yet often confusing Spanish-language market. From how to deal with the many Spanish accents and colloquialisms to learning where the Spanish-dominant consumer really lives and spends money, The Power of Business en Espaol is a book that will demystify Spanish-dominant consumers for non-Spanish speakers. Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population, The Power of Business en Espaol is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors.
Eyes Wide Open
￥94.10
This game-changing book empowers readers to become confident, independent, wise decision-makers— savvy to how our emotions, moods, and habits can trip us up. An investor wonders whether to put his money into the stock market or to keep it in a savings account. A patient is torn between opting for surgery and trying an experimental drug therapy. A college-bound student questions whether to take on debt to attend an Ivy League school or to choose a public institution with low tuition. We face momentous decisions with important consequences throughout our lives. We have never had better access to information and expertise, yet this data deluge has become a double-edged sword. Which sources of information are credibleHow can we separate the signal from the noiseWhose advice can we trustAll of these questions are reasons for us to become empowered decision-makers capable of making high-stakes choices ourselves. Whether you are a politician, a businessperson, a professional, or a parent, now is the time to take a radically different approach. In Eyes Wide Open, the bestselling author and visionary thinker Noreena Hertz shares insights from the latest research along with practical advice, including why looking at information in black and white rather than in color can lead to better decisions why it's smart to be skeptical about experts' pronouncements, and how to identify the best among them why it's crucial to carve out time to think, even in moments of crisis how and why you should regulate your emotional thermostat to make smart decisions why you need to shake up your social network if you don't want only to reinforce what you already know and amplify the beliefs you already have It's time to make decisions with our eyes wide open—for the sake of our health, our wealth, and our future security.
Reengineering Management
￥90.77
The co-author of the monumental bestseller Reengineering the Corporation continues the reengineering revolution with another national bestseller that has already sold more than 165,000 copies in hardcoverReengineering Management is a brilliant, practical and much needed book on the most powerful management idea of the decade. Reengineering changing the traditional and outdated organization, processes and culture of a company is corporate America's greatest challenge today.In Reengineering Management, Champy examines the far-reaching changes managers must make for themselves and their companies to succeed in an era of unprecedented competition. Through his extensive consulting and research work, he shows how reengineering succeeds only when managers reinvent their own jobs and managerial styles. Otherwise, the ultra-efficient and effective reengineered processes for acquiring and serving customers, filling orders, bringing new concepts to market and other key business activities eventually fall apart.Champy illustrates this new management agenda through first-hand experiences of managers of reengineered operations at Federal Express, Wisconsin Electric, CIGNA Health Care, Hewlett-Packard, AT&T Universal Card Services and other companies. Champy shows how they are mastering the managerial challenges of reengineering, and as a result are making their organizations exciting and competitive. As more and more organizations reengineer, the experiences of these managers will become an insiders' guide to managerial life in the company of the future.Reengineering Management picks up where Reengineering the Corporation left off by exploring the managerial implications of the reengineered workplace. As reengineering becomes critical to all organizations, Reengineering Management will be the road map for managerial success in the future. It is, indeed, the manifesto for the next managerial revolution.
Best Practices: Communicating Effectively
￥72.70
In this age of digital communication, getting the right message across clearly is crucial to success. Communicating Effectively, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Build relationships through effective communication Get more done via e-mail Draft pitch perfect letters, memos, and reports Conduct productive conference calls Deliver hard-hitting presentations The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.
Rigged
￥83.92
From the author who brought you the massive New York Times bestseller Bringing Down the House, this is the startling rags-to-riches story of an Italian-American kid from the streets of Brooklyn who claws his way into the wild, frenetic world of the oil exchange.After conquering the hallowed halls of Harvard Business School, he enters the testosterone-laced warrens of the Merc Exchange, the asylumlike oil exchange located in lower Manhattan. A place where billions of dollars trade hands every week, the Merc is like a casino on crack, where former garbagemen become millionaires overnight and where fistfights break out on the trading floor.This ordinary kid has traded Brooklyn for the gold-lined hotel palaces of Dubai. He keeps company on the decks of private yachts in Monte Carlo teeming with half-naked girls flown in by Saudi sheiks and makes deals in the dangerous back alleys of Beijing.But the Merc is just a starting place. Taken under the wing of another young gun and partnering with a mysterious young Muslim, the kid embarks on a dangerous adventure to revolutionize the oil trading industry and, along with it, the world.Rigged is the explicit, exclusive, true story behind the headlines that dominate the world stage.
The Wall Street Journal Guide to Investing in the Apocalypse
￥88.56
Disasters happen every day. Are your investments preparedThe investor who knows how to anticipate historically significant or earth-shattering events who is prepared to act when others are frozen with fear will always have a substantial advantage. By closely analyzing potential global threats and the opportunities they present, The Wall Street Journal Guide to Investing in the Apocalypse offers investors the key to finding a silver lining in almost any cataclysm. Even if the catastrophic does not occur, the strategies here can pay huge dividends even under more mundane circumstances.The Wall Street Journal Guide to Investing in the Apocalypse provides readers with valuable information for investment success: the ability to see opportunity where others see peril. Whether a global disaster is natural or man-made, environmental or financial, every fearsome scenario contains the seeds of profit for the investor who stays calm and thinks rather than panics and runs.
Best Practices: Achieving Goals
￥72.70
Aiming high is essential to success. But by following through and completing what you've set out to do, you can truly outperform your competitors. Achieving Goals, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Set smart and challenging goals for yourself and your employees Create a goal-focused environment Help employees meet their objectives Anticipate and overcome obstacles Measure progress and stay on track to achieve success The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.
Freakonomics Rev Ed
￥167.88
Which is more dangerous, a gun or a swimming poolWhat do schoolteachers and sumo wrestlers have in commonHow much do parents really matterThese may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life—from cheating and crime to parenting and sports—and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives—how people get what they want or need, especially when other people want or need the same thing.
House Poor
￥83.93
The housing market, like any other investment, has always had its ups and downs. But ever since it started its upswing at the beginning of this decade, the ride has become more thrilling and more dangerous. One day, home values are skyrocketing and cheap money is up for grabs; the next day, houses linger on the market and interest rates rise alarmingly high. Home buyers and sellers are beginning to recognize that however the market moves where they live, they must be prepared to make smart housing decisions.Written by veteran real estate reporter June Fletcher, House Poor teaches you everything you need to know to weather the ups and downs of the housing market, including: How to tell whether your hometown is likely to boom or bust When to take equity out of your house How to buy as a first-time home owner or as an investor during turbulent times How to protect your home investment When and how to sell your home Today's volatile housing market could make you house poor.This book will keep you house proud.
Getting from College to Career
￥99.65
Get Ready for the Real World How do you get a job without experience and get experience without a jobIt’s the question virtually every college student or recent graduate faces. Now newly revised and updated, Lindsey Pollak’s Getting from College to Career is the definitive guide to building the experience, skills, and confidence you need to succeed in the job search, offering action-oriented tips and strategies ranging from the simple to the expert. Learn how to: ?Get the best tools for career prep and job hunting ?E-mail like a professional ?Go global ?Practice the eight essentials of internship achievement ?Perform five minutes of stand-up ?Overprepare for interviews ?Persist without being a pest Getting from College to Career gives you the essential information and guidance you need to get your foot in the door of the real world. Don’t start your first job search without it!
Punk Marketing
￥101.00
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff products, services, entertainment and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed one they have branded "Punk Marketing" and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.Punk Marketing is the first shot soon to be heard 'round the world of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.
Career Building
￥95.39
Your one-stop guide to finding a job, navigating the corporate ladder, and leaving when the time is rightDid you know that: 60% of hiring managers will offer a higher salary if asked14% of workers have used happy hour to get ahead66% of businesses monitor Internet use77% of workers feel burnout on the jobFrom the experts at CareerBuilder.com, America's largest online job site, comes a complete handbook for career domination. Whether it's answering the questions the interviewers are really asking, making the most of your performance reviews, or quitting with great references and without burning bridges, Career Building explains it all. This book offers everything from job hunting basics to hiring manager secrets, office survival advice to career change suggestions, workplace statistics to sample resignation letters, and more. Whether you're looking for your first job or your fortieth, or you're just eager to move up the ranks at your current company, this is the one and only guide you need to create the career you've always wanted.
