Rick Pitino is a basketball icon: the only coach in college history to lead three different schools to the Final Four, the winner of the 1996 NCAA championship, the owner of a sparkling career record, a bestselling author, and a lock for the College Basketball Hall of Fame. Yet Pitino's journey has not been without life-altering adversity: He's experienced profound personal and professional losses. In 2001, after three losing seasons as coach and president of the Boston Celtics, Pitino resigned, walking away from the $23 million left in his contract. And while recovering from the only breakdown in his extraordinary basketball career, Pitino who had previously suffered the devastating loss of his infant son, Daniel endured additional tragedies: His brother-in-law and best friend Billy Minardi, a trader at Cantor Fitzgerald, perished in the World Trade Center attacks of 9/11, less than a year after another brother-in-law had been fatally struck by a taxi. Pitino writes, "From that point on, my life changed forever. Nothing will ever be the same."This realization gave Pitino a new perspective. With it, the innovative leader felt the freedom to act even more dynamically than he ever had in the past. Returning to college basketball, he has rebuilt and revitalized the storied program at Louisville, guiding the Cardinals to a history-making Final Four appearance in 2005 that stamped him the only coach in history to take three schools that far. And in 2008, he rallied an injury-plagued Louisville team from a disappointing start and led it to the Elite Eight, setting the stage for greater success to come.The failures and tragedies he recounts make this book unique. More than just a recitation of what works and why, it's about how to succeed after you've failed; how to pick yourself up after being knocked down; and how to reframe yourself and see the world in a new light. This is a comeback story, a manual for overcoming life's difficulties. Pitino has experienced success as an author with his tremendously popular books Success Is a Choice and Lead to Succeed, but in Rebound Rules: The Art of Success 2.0, he's crafted a book that's more deeply personal, more inspiring, more practical, and more powerful than any he's written before.

Seven business innovators and the empires they built. The pre eminent business historian of our time Richard S. Tedlow examines seven great CEOs who successfully managed cutting edge technology and formed enduring corporate empires. With the depth and clarity of a master Tedlow illuminates the minds lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce co inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine Wal Mart.

The gripping story of Helena Rubinstein, Eugne Schueller, and the dark side of the beauty business they helped to create Helena Rubinstein and L'Oral's Eugne Schueller both started out in the beauty business during the first years of the twentieth century, and, by the time World War II broke out, had come to dominate it. However, their motivations could not have been more different. Rubinstein, a Polish Jew, claimed the world of paid work for women, and working women's enthusiasm for her products made her the first self-made female millionaire. Schueller, a French conservative in the Henry Ford mold, thought women belonged in the home, and during the Nazi Occupation he used his company as a source of cash to buy economic and political influence.Schueller eventually won the long fight for supremacy: in 1988 his company swallowed Rubinstein's. But the victory cost him his reputation when, in the wake of the takeover, he was exposed as a Nazi collaborator. Deepening the scandal, his wartime activities were shown to have been abetted and condoned by a cadre of young men who, by the time the news broke, had scaled the peaks of wealth and power in postwar France.By then Schueller and Rubinstein were both long dead. But cultural historian and biographer Ruth Brandon argues that the battle they began continues to this day. She examines their conflict to ask important contemporary questions about beauty standards and the often murky intersection of individual political aims and the role of business. Filled with remarkable twists, turns, and larger-than-life characters, Ugly Beauty is a riveting true story about what lies beneath the flawless exterior of the cosmetics industry.

A road-tested formula for improving your performance, from one of the business world's most successful and productive executives. Robert C. Pozen taught a full course load at Harvard Business School while serving as the full-time chairman of a global financial-services firm. He's written six books and hundreds of articles, raised a family with his wife of more than four decades, and served on many boards of local charities and public companies. Pozen is a prince of productivity, a man who has worked smarter and faster than almost everyone around him for more than forty years.In Extreme Productivity, Pozen reveals the secrets to workplace productivity and high performance. His book is for anyone feeling overwhelmed by an existing workload facing myriad competing demands and multiple time-sensitive projects. Offering antidotes to a calendar full of boring meetings and a backlog of e-mails, Extreme Productivity explains how to determine your highest priorities and match them with how you actually spend your time. Pozen shows that in order to be truly productive, professionals must make a critical shift in their mind-set: from hours worked to results produced. He helps people at all stages of their careers read, write, and make presentations quicker and more effectively. He provides professionals with practical tips on how to efficiently use their time in the office while leading full and productive personal lives as well.

A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.Who are your next customers not just the ones you are serving today but the ones you'll need three, five, or ten years from nowHow do you figure out what goods and services will attract them in the future before your competitors do?According to Jan Chipchase whom Fast Company has called the James Bond of design research and Fortune has called the Indiana Jones of technology for the developing world most of the clues are right in front of us. The key is learning to see the ordinary in a revolutionary new way. As the executive creative director of Global Insights at frog, an award-winning global design and innovation company, Chipchase draws on everyday objects and patterns to show us how to see the world differently, from making a phone call to filling up a gas tank to ascertaining whether it's actually half-and-half you're pouring into your coffee. Chipchase is always looking for opportunities gaps, anomalies, and contradictions that will give his clients, some of the world's largest and most successful companies, a distinct competitive advantage, whether they're delivering the most low-tech bar of soap or the most high-tech wireless network.In Hidden in Plain Sight, Chipchase takes readers on his journeys around the globe and shares his methods for identifying the unmet needs of customers. No matter where he stops whether Cleveland or Kabul his goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see, and capitalize upon, what is hidden in plain sight today to create businesses tomorrow.

Do you exude confidence and credibilityCan you command a roomSylvia Ann Hewlett, one of the world's most influential business thinkers, cracks the code of Executive Presence (EP) for men and women intent on winning the next plum assignment and doing something extraordinary with their lives.You might have the qualifications to be considered for your dream job, but you won't get far unless you can signal that you're "leadership material" and that you "have what it takes." Professionals are judged on presence as well as on performance. Using a wealth of hard data including a new nationwide survey and dozens of focus groups Hewlett reveals EP to be a dynamic mix of three things: how you act (gravitas), how you speak (communication), and how you look (appearance). She also draws on in-depth interviews with a wide selection of admired leaders to reveal how they embody and deploy key elements of EP.This book is immensely practical. Hewlett teases out tactics that can help you raise your game and close the gap between merit and success. She offers the unvarnished advice you won't get from supportive friends and tackles head-on such touchy subjects as too-tight clothing and too-shrill voices. She shows how the standards for EP vary for men, women, multicultural, and LGBT employees, and she shares how to get meaningful feedback from politically correct bosses intent on avoiding the real issues.The good news is that EP is eminently teachable. You can learn how to "show teeth" while remaining likable, and you can teach yourself how to dress appropriately while staying true to yourself. You don't have to be born with the voice of James Earl Jones or the looks of Angelina Jolie to hurdle the EP bar. With hard facts and vivid examples, Hewlett shows you how to ace EP and fully realize your unique potential no matter who you are, no matter where you work.

What happens when a renowned river guide teams up with the CEO of one of the largest and least Earth-friendly corporations in the worldWhen it's former Wal-Mart CEO H. Lee Scott and white-water expert turned sustainability consultant Jib Ellison, the result is nothing less than a green business revolution.Wal-Mart long the target of local businesses, labor advocates, and environmentalists who deplore its outsourced, big-box methods has embraced an unprecedented green makeover, which is now spreading worldwide. The retail giant that rose from Sam Walton's Ozarks dime store is leveraging the power of 200 million weekly customers to drive waste, toxics, and carbon emissions out of its stores and products. Neither an act of charity nor an empty greenwash, Wal-Mart's green move reflects its river guide's simple, compelling philosophy: that the most sustainable, clean, energy-efficient, and waste-free company will beat its competitors every time. Not just in some distant, utopian future but today. From energy conservation, recycling, and hybrid trucks to reduced packaging and partnerships with environmentalists it once met only in court, Wal-Mart has used sustainability to boost its bottom line even in a tough economy belying the age-old claim that going green kills jobs and profits. Now the global apparel business, the American dairy industry, big agriculture, and even Wall Street are following Wal-Mart's lead, along with the 100,000 manufacturers whose products must become more sustainable to remain on Wal-Mart's shelves. Here Pulitzer Prize winner and bestselling author Edward Humes charts the course of this unlikely second industrial revolution, in which corporate titans who once believed profit and planet must be at odds are learning that the best business just may be a force of nature.

A provocative user's guide to a world where the only thing that doesn't change is change itself "Before I die," Albert Einstein once said, "I hope someone will clarify quantum physics for me. After I die, I hope God will explain turbulence to me." Einstein might have been more confused today: Turbulence, in all its manifestations, is on the rise. Financial markets gyrate. Commodity prices zig and zag. New technologies disrupt long-standing businesses and entire industries. Scientific discoveries overturn historical truisms. Dirty bombs and pension busts, natural disasters and flu pandemics, add to the tumult. We live in a world beset by turbulence.We often respond to turbulence by accelerating activities that worked in the past. We lapse into inertia when we should adapt with agility, and we cling to rigid dogmas when we should improvise. But throughout history, volatility has not only dethroned incumbent leaders, it has also created untold possibilities to create economic value. Turbulence has an upside, and companies that seize the opportunities arising out of seething markets will become tomorrow's champions. Based on more than a decade of research, The Upside of Turbulence draws lessons from companies that have consistently spotted and exploited opportunities that rivals have missed. The book explores realms ranging from improvisational comedy to the U.S. Marine Corp's combat doctrine. The result is a series of provocative insights that defy conventional wisdom. The book also introduces practical tools, which have been field-tested by executives around the world, to wrestle triumph out of turmoil.

The author of Getting from College to Career reinvents the concept of management for a new generation, offering a fresh and relevant approach to career success that shows Millennials how to make the next step: become a leader.We are in the midst of a leadership revolution, as power passes from Baby Boomers to Millennials, who are stepping into executive positions in corporations, government, and their own businesses. Becoming the Boss is a brisk, tech savvy success manual filled with real-world, actionable tips from an expert. Lindsey Pollak defines what Millennial generation leadership is and draws on original research, her own experience, and interviews with young managers and entrepreneurs to share the secrets of what makes them successful leaders and shows young professionals how to rise in their own careers. From learning to develop a style that appeals to your older colleagues to managing virtual employees to mastering the rules of social media etiquette, Becoming the Boss helps you identify your next professional move and shows you how to succeed once you get there.

Change or Die. What if you were given that choiceIf you didn't, your time would end soon a lot sooner than it had to. Could you change when change matters mostThis is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset.A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys relate, repeat, and reframe to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary changes that are positive, attainable, and absolutely vital.

The final word on what traits make for highly successful managers and a detailed explanation of how to identify potential standout performers. Executive Intelligence is about the substance behind great leadership. Inspired by the work of Peter Drucker and Jim Collins, Justin Menkes set out to isolate the qualities that make for the 'right' people. Drawing on his background in psychology and bolstered by interviews with accomplished CEOs, Menkes paints the portrait of the ideal executive.In a sense, Menkes's work reveals an executive IQ the cognitive skills necessary in order to excel in senior management positions. Star leaders readily differentiate primary priorities from secondary concerns; they identify flawed assumptions; they anticipate the different needs of various stakeholders and how they might conflict with one another; and they recognise the underlying agendas of individuals in complex exchanges.Weaving together research, interviews and the results of his own proprietary testing, Menkes exposes one of the great fallacies of corporate life, that hiring and promotion are conducted on a systematic or scientific basis that allows the most accomplished to rise to their levels of optimal responsibility. Finally, Menkes is a passionate advocate for finding and employing the most talented people, especially those who may have been held back by external assumptions.

Filling your ranks with exceptional employees has never been more important or more challenging. Hiring People, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Attract, find, and retain top performers Conduct an effective talent search Get the most out of interviews Craft an irresistible offer Use recruiters effectively Build a referral network you can depend on The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.

Based on a groundbreaking study, analysing data on 200 management practices gathered over a 10 year period. Reveals the effectiveness of the 4+2 practices (4 primary and 2 of 4 possible secondary) practices that really matter the ones that, if followed rigorously, ensure sustained business success. With a new introduction by the authors. With hundreds of well known management practices and pre*ions promoted by consultants and available to business, which are really effective and contribute to the growth and continued success of a companyWhich do little or nothingBased on the "Evergreen Project," a massive, 5 year study involving the business school faculties of ten universities, the authors set out to find the management practices that truly promote long term growth and success. Their findings will revolutionize the art and practice of business management.The book shows that there are essentially six management practices that all successful companies must master simultaneously. They range from focusing on a strategy of growth to maintaining the depth and quality of human talent in the organization.

An entertaining, must-have guide to the indicators most investors aren't following but should be!To make the best possible investment decisions, savvy investors know that they should pay close attention to economic indicators. But while most are looking at conventional barometers like unemployment rates and housing starts, the smartest investors are following the often ignored, sometimes curious, but always interesting indicators that offer a true sense of where the economy is and where it's going. They provide the vital information needed to beat the market. In The Wall Street Journal Guide to the 50 Economic Indicators That Really Matter, Simon Constable and Robert E. Wright offer investors powerful new tools to guide them through the markets. Whether it's the VIX index (which tracks the level of anxiety among investors) or the Vixen index (which tracks the number of attractive waitresses in your hometown), this essential guide includes in-depth analyses of 50 valuable economic indicators, as well as what to watch for, what to do when movement happens, and the risk level involved in taking action. This must-have guide entertains and enlightens while offering essential advice on navigating the global economic climate.

You are not alone. Finally, here is a book that gets to the heart of what professional women want. You've probably been loath to admit it, but like most of us, you have had enough of the sixty-hour workweeks, the day-care dash, and the vacations that never get taken. You don't want to quit, you want to work but on your own terms and in ways that make it possible to have a life as well.Women have power. In Womenomics, journalists Shipman and Kay deal in facts, not stereotypes, providing a fresh perspective on the largely hidden power that women have in today's marketplace. WhyCompanies with more women managers are more profitable. Women do more of the buying. A talent shortage looms. Younger generations want to work flexibly, too. It all adds up to a workplace revolution that is great news for professional women not to mention men and businesses as well. As Brenda Barnes, CEO of Sara Lee, notes: Companies need to recognize that this kind of flexibility offers employees the ability to manage and balance their own careers and lives, which in turn improves productivity and employee morale.This new way of thinking and working is all the more valuable in a recession, as companies begin offering flexible schedules, four-day workweeks, and extended vacations as a way to avoid layoffs, save costs, and still reward employees. It is personal. Womenomics does more than marshal the evidence of this historic shift. It also shows women how to redefine success, be productive, and build satisfying careers that don't require an all-or-nothing lifestyle. Most appealing are the candid personal anecdotes from Shipman's and Kay's own experiences and the stories they have gathered from professional women around the country who are coping with the same issues.It is possible. Shipman and Kay don't waste time on what women can't do or can't have. Instead, they show women how to chart an empowering, exhilarating course to a richer life. Inspiring, practical, and persuasive, Womenomics offers a groundbreaking blueprint for changing the way you live and work with advice, guidance, and fact-based support that proves you don't have to do it all to have it all.

Josh Altman, one of the stars of Bravos hit TV series Million Dollar Listing Los Angeles, has achieved extraordinary success in a traditional industry and in the most competitive real estate market in the country all without being discovered or catching the proverbial big break. He worked for it. He figured it out. He failed. He learned. He wrote his own *.The key to his successConfidence informed, intelligent, calculated confidence. Calculated confidence means training yourself in your chosen field, knowing it so well that you can trust your gut instincts to guide you toward the best possible option. When key opportunities present themselves, you are ready to seize them.In It's Your Move, Altman shares his method for building calculated confidence and trusting your gut to outsmart the competition:You have to be READY. Life is short. To get what you want, you have to be prepared to make big choices.You have to FIRE. Life is about making decisions. When an opportunity presents itself, don't waste time make a move.You have to AIM. Life is about course correcting. If you trust your gut and something goes wrong, don't freeze up: learn from your mistakes and recalibrate your aim so you don't make the same mistakes again.Altman draws on his experiences negotiating multimillion dollar deals and offering impeccable service to celebrity and high-profile clients, and shares tips and street-smart strategies for turning this method into action.Grounded in a positive approach to life and relationships, It's Your Move will show you all the right moves to help you become better, stronger, and more effective whatever your profession or ambitions.

Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework the Influence Mix for thinking about consumer decision making, which should help managers develop more effective marketing strategies.How people buy things has changed profoundly yet the fundamental thinking about consumer decision making and marketing has not. Most marketers still believe that they can shape consumers' perceptions and drive their behaviors. In this provocative book, Stanford professor Itamar Simonson and best-selling author Emanuel Rosen show why current mantras about branding and loyalty are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Contrary to what we frequently hear, consumers will (on average) make better choices and act more rationally. Absolute Value answers the pressing question of what influences customers in this new age. Simonson and Rosen identify the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides an entirely new way of thinking about marketing.

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNAHow can good companies, mediocre companies, even bad companies achieve enduring greatnessThe Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiorityAnd if so, what are the universal distinguishing characteristics that cause a company to go from good to greatThe Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How greatAfter the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was differentWhy did one set of companies become truly great performers while the other set remained only goodOver five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. Some of the key concepts discerned in the study, comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.Perhaps, but who can afford to ignore these findings?

Meet the men and women whose deeply personal philanthropy is dramatically changing the way we think about giving There are 8.6 million millionaires in the United States, and these numbers are set to rise in what will be the biggest intergenerational wealth transfer in history. As $41 trillion dollars (or over three times the national GDP) moves from the World War II generation to their baby- boomer children over the next couple of decades, it will become imperative that the beneficiaries of this wealth—even those not joining the ranks of the superrich—begin thinking about philanthropy, perhaps for the first time in their adult lives. Here they will find the personal journeys of the most successful givers of their generation. This new generation of wealth has already begun to change the face of philanthropy and to reshape the entire nonprofit sector. In Be the Change, bestselling author Lisa Endlich presents eleven compelling profiles of this twenty-first century generosity. Through candid, revealing, and often surprising interviews, readers will venture into the hearts and minds of the top names in philanthropy today—men and women who have chosen to use their immense riches and influence to meaningfully improve the lives of others in the most dramatic ways. These intimate conversations include in-depth interviews with: ?Melinda Gates, one of the driving forces behind the largest philanthropic organization the world has ever seen; ?Bob and Suzanne Wright, he's the former vice chairman of GE and longtime head of NBC Universal and their Autism Speaks has brought awareness of autism onto the national and international stage; ?Paul Tudor Jones, founder of Tudor Investments and the Robin Hood Foundation; ?Peter Bloom, founding chairman of the groundbreaking DonorsChoose.org. From Connie Duckworth, a former Goldman Sachs partner, who brings steady employment to Afghani women and education to them and their children, to Johann Olav Koss, an Olympic gold medalist who now strives to give children in the direst circumstances the chance to play, these philanthropists demonstrate that giving doesn't begin or end with a signed check. They grant Endlich exclusive access to the stories of how they learned from early failures and developed a personal, sustainable way of giving, and they also share the catalyzing moment when they saw a problem so heartbreaking they simply could not turn away. In doing so, these new philanthropists offer valuable lessons—ones that will inspire readers to start giving, keep giving, and become the change they want to see in the world.

In this penetrating work of investigative and historical journalism, Eamon Javers explores the dangerous and combustible power spies hold over international business.Today's global economy has a dark underbelly: the world of corporate espionage. Using cutting-edge technology, age-old techniques of deceit and manipulation, and sheer talent, spies act as the hidden puppeteers of globalized businesses. They control markets, determine prices, influence corporate decisions, and manage the flow of data and information of some of the world's biggest corporations. In his gripping and alarming book, Eamon Javers takes the reader inside this hidden global industry. Readers meet the spies who conduct surveillance operations, satellite analysts who peer down on corporate targets from the skies, veteran CIA officers who work for hedge funds, and even a Soviet military intelligence officer who now sells his services to American companies.This industry has tentacles in almost every industry in almost every corner of the globe. Intelligence companies and the spies they employ are setting up fake Web sites to elicit information, trailing individuals and mirroring travel itiner-aries, Dumpster-diving in household and corporate trash, using ultrasophisticated satellite surveillance to spy on facilities, acting as impostors to take jobs within companies or to gain access to corporations, concocting elaborate schemes of fraud and deceit, and hacking e-mail and secure computer networks. The work of this industry can be ingenious, but it also raises crucial moral and legal questions in a world where global conflicts are as likely to be corporation versus corporation as they are to be nation versus nation.This globalized industry is not a recent phenomenon, but rather a continuation of a fascinating history. The story begins with Allan Pinkerton, the nation's first true "private eye," and extends through the annals of a rich history that includes tycoons and playboys, presidents and FBI operatives, CEOs and accountants, Cold War veterans and military personnel. Built on exclusive reporting and unprecedented access, this book features accounts of Howard Hughes's private CIA, the extensive spying that took place in a battle between two global food companies, and interviews with some of the world's top corporate surveillance experts.

Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce whether your company focuses on consumers or business-to-business.From there you will learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising.Going Wireless also delves deep inside the corporation. First you'll find out why most companies are "handsizing" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, and much more.The best part is that these scenarios are supported by over 40 brand-name success stories, including: How Sears saves millions by wirelessly enabling 100 percent of their appliance repair technicians; How the Gap proved that by sewing wireless technology in their clothing they could reduce labor distribution costs by 50 percent; How McKessanHBOC a Fortune 40 corporation used mobile technology to entirely eliminate all their manifest imaging costs. While most people associate wireless with cell phones and Palm handhelds, you'll also learn that wireless has been around for over 100 years and has spawned mobile options you've never heard of and is being used in ways you've never imagined.This makes Going Wireless the perfect book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable.