购物车
个人中心
Console Wars
￥111.91
A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry in development as a feature film from Sony PicturesIn 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry.
How to Work a Room, 25th Anniversary Edition
￥88.56
The classic bestseller on socializing now fully updated for social interactions in a digital ageHow to Work a Room is the classic bestselling book on improving communication and socializing skills, and using them to create and leverage connections. This Silver Anniversary Edition is fully revised and updated to include the role of technology and social media in networking, as well as Susan RoAne's proven tips for using digital strategies to your advantage plus practical hints for starting conversations and strengthening rapport with strangers. How to Work a Room: The 25th Anniversary Edition is a vital tool for business professionals, job seekers and career changers of all ages.
Die Broke
￥95.39
From America's most trusted financial advisor comes a comprehensive guide to a new and utterly sane financial choice. In Die Broke, you'll learn that life is a game where the loser gives his money to Uncle Sam at the end. There are four steps to the process: Quit Today No, don't tell your boss to shove it...at least not out loud. But in your head accept that from this day on you're a free agent whose number one workplace priority is your personal bottom line.Pay Cash You should be as conscious of spending as you are of saving. Credit should be a rarely used tool for those few times (buying homes and cars) when paying cash is impossible.Don't Retire Your work life should be a journey up and down hills, rather than a climb up a sheer cliff that ends with a jump into the abyss.Die Broke It sounds terrifying, the one intolerable outcome to your financial life. And yet, in truth, dying broke might be your best option for a life without fear: fear of failure and privation now, fear of impoverishment in the long run.
Put More Cash in Your Pocket
￥94.10
Quit worrying about debt. . . .Forget penny-pinching. . . . Stop sacrificing. . . . Forget saving money. You don't get wealthy by putting your money away in a bank account, nor do you become poor just because you bought yourself an extra latte. You get rich by making money . . . and America's leading money-making expert Loral Langemeier can show you how.A timely book with a counterintuitive message, Put More Cash in Your Pocket helps you create your own "lemonade stand" by getting paid for the things you already do. By following Loral's simple and straightforward approach, you'll put more cash as much as $1,000 a month in your pocket in no time.
Bounce
￥95.11
Why have all the sprinters who have run the 100 meters in under ten seconds been blackWhat's one thing Mozart, Venus Williams, and Michelangelo have in common?Is it good to praise a child's intelligenceWhy are baseball players so superstitiousFew things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature why we win, why we don't, and how we really play the game of life. Bounce reveals how competition the most vivid, primal, and dramatic of human pursuits provides vital insight into many of the most controversial issues of our time, from biology and economics, to psychology and culture, to genetics and race, to sports and politics. Backed by cutting-edge scientific research and case studies, Syed shatters long-held myths about meritocracy, talent, performance, and the mind. He explains why some people thrive under pressure and others choke, and weighs the value of innate ability against that of practice, hard work, and will. From sex to math, from the motivation of children to the culture of big business, Bounce shows how competition provides a master key with which to unlock the mysteries of the world.
Warren Buffett Invests Like a Girl
￥94.10
Investing isn't a man's world anymore and that's a good thing for individual portfolios, Wall Street, and the world's financial system.Warren Buffett and the women of the world have one thing in common: They are better investors than the average man. Psychologists and scientists have shown that women have the kind of temperaments that help them achieve long-term success in the market. The calamities of the past several years have only provided more statistical and anecdotal evidence of the same. Here are just a few characteristics of female investors that distinguish them from their male counterparts:Women spend more time researching their investment choices and tend to take less risk than men do. This prevents them from chasing "hot" tips and trading on whims. Women are also more likely to seek out information that challenges their assumptions.One study found that men trade 45 percent more often than women do, and although men are more confident investors, they are also more susceptible to becoming overconfident. By trading more often and without enough research men reduce their net returns and increase transaction costs and capital gains taxes.Women aren't as susceptible to peer pressure as men are, which results in a more levelheaded, patient approach to investing.Women have less testosterone than men do (not a surprise, we know). New and continually unfolding science points to the possibility that testosterone is responsible for herdlike risk-taking behavior from men in the financial markets.This book shows that women, with their patience and good decision making, epitomize the Foolish investment philosophy, as well as the investment temperament of the most successful investor in history: Warren Buffett. While men may be brash, compulsive, and overly daring, women tend to be more studious, skeptical, and reasonable. The book will empower and educate women and the men smart enough to embrace a "feminine" investing style on how to strengthen their portfolios and find success in the market.
The Wall Street Journal Guide to Investing in the Apocalypse
￥88.56
Disasters happen every day. Are your investments preparedThe investor who knows how to anticipate historically significant or earth-shattering events who is prepared to act when others are frozen with fear will always have a substantial advantage. By closely analyzing potential global threats and the opportunities they present, The Wall Street Journal Guide to Investing in the Apocalypse offers investors the key to finding a silver lining in almost any cataclysm. Even if the catastrophic does not occur, the strategies here can pay huge dividends even under more mundane circumstances.The Wall Street Journal Guide to Investing in the Apocalypse provides readers with valuable information for investment success: the ability to see opportunity where others see peril. Whether a global disaster is natural or man-made, environmental or financial, every fearsome scenario contains the seeds of profit for the investor who stays calm and thinks rather than panics and runs.
When Genius Failed: The Rise and Fall of Long Term Capital Management
￥66.22
Picking up where Liar’s Poker left off (literally, in the bond dealer’s desks of Salomon Brothers) the story of Long-Term Capital Management is of a group of elite investors who believed they could beat the market and, like alchemists, create limitless wealth for themselves and their partners. Founded by John Meriweather, a notoriously confident bond dealer, along with two Nobel prize winners and a floor of Wall Street’s brightest and best, Long-Term Captial Management was from the beginning hailed as a new gold standard in investing. It was to be the hedge fund to end all other hedge funds: a discreet private investment club limited to those rich enough to pony up millions. It became the banks’ own favourite fund and from its inception achieved a run of dizzyingly spectacular returns. New investors barged each other aside to get their investment money into LTCM’s hands. But as competitors began to mimic Meriweather’s fund, he altered strategy to maintain the fund’s performance, leveraging capital with credit on a scale not fully understood and never seen before. When the markets in Indonesia, South America and Russia crashed in 1998 LCTM’s investments crashed with them and mountainous debts accumulated. The fund was in melt-down, and threatening to bring down into its trillion-dollar black hole a host of financial instiutions from New York to Switzerland. It’s a tale of vivid characters, overwheening ambition, and perilous drama told, in Roger Lowenstein’s hands, with brilliant style and panache.
The Hour Between Dog and Wolf: Risk-taking, Gut Feelings and the Biology of Boom
￥73.58
As scandal and the aftershocks of the crash rock the financial world, former Wall Street trader John Coates investigates why our financiers are driven to take risks. Now shortlisted for the 2012 Financial Times and Goldman Sachs Business Book of the Year Award and the Wellcome Trust Book Prize, this startling and unconventional book sees neuroscientist and former Wall Street trader John Coates explain something we have long suspected: that we think with our body as well as our brain. And this only intensifies when we take risks; at work, in sport and on the financial markets. Making and losing money provokes an overwhelming biological response, and this can alter the way we behave. Could this bodily turmoil lead to the kind of irrational behaviour that so regularly upsets the global economy? In a series of groundbreaking experiments, Coates has shown that under the pressure of risk our biology transforms us into different people. Traders and investors are especially prone, becoming revved-up and testosterone-driven when on a winning streak, and tentative and risk-averse when cowering from losses. Revealing the biology of bubbles and crashes, The Hour Between Dog and Wolf sheds new and surprising light on issues that affect us all.
Funny Money：In Search of Alternative Cash
￥51.50
Only our limited idea of money is keeping us poor. David Boyle introduces us to alternative cash and people who can conjure money – that is, spending power – out of nothing. Until recently, the growth of alternative cash had been the province of big business: phone cards, stamps, air miles and Tesco’s clubcard points all have purchasing power, yet are not cash as we know it. Now, locally created money systems like ‘time dollars’, ‘Womanshare’ and ‘Ithaca hours’ are being invented by communities for communities. With clarity and great humour, Boyle tells the story of this extraordinary revolution: he travels to the USA to visit the people behind local money systems; relates their vision of the future; and describes how to set up your own currency. This is no dry theoretical tome: Boyle writes about his subject in a way that is concrete, illuminating, often very funny and always highly readable. This paperback edition includes a new epilogue with an update on the latest alternative currency ideas: ‘You just have to cast doubt on the real existence of the money markets and they could just shrivel away. Anything could happen.’ A revolution is underway now: this book tells the story of its leaders and the ideas that inspired them.
Backpack Abroad Now!: Travel overseas—even if you're broke
￥34.79
Like icebergs, some stories hold their mysteries submerged beneath the surface. Poet and novelist Mario Milosevic conjures a cornucopia of such tales, presenting 2,002 opening sentences paired with 2,002 closing sentences, bridged by a brief universal middle section that either muddies the waters or makes everything as clear as ice. A mad storyteller’s fever dream, Mostly Invisible doubles Scheherazade’s iconic 1,001 nights and pours forth a kaleidoscopic cavalcade of thrills, romance, mystery, adventure, fantasy, and intrigue. Echoing much of the mystery of life, the bulk of these stories lurk hidden from view, but come alive in the imaginations of readers willing to take a journey to the outer edges of storytelling.
The Modern Day Business Man: Success Without Sacrifice
￥81.50
I Believe as a Man You Are Put on This Earth with a Huge Mission!?This book exists to help equip, motivate, and teach you how to get your unique message out in today’s modern world.?The Modern Day Business Man?is for the leaders of tomorrow who want success without sacrifice. It is for men who want to have it all – vibrant health, thriving relationships, and financial freedom – while upholding a standard of conduct and integrity that inspires everyone around them. ??I went from being sixty pounds overweight, broke, and with zero influence…to creating a seven-figure business, building The Billion Dollar Brotherhood into a community thousands of men strong, and being named a Top 30 Under 30 Influencer – all by my twenty-sixth birthday.?After overcoming the agony of obesity, depression, poverty, and failing out of school, I made a decision to turn my life around. Now it is my mission to help men achieve success without sacrifice in their health, wealth and relationships. Entrepreneurs have always been the catalysts for change in society, and now more than ever, they are role models too. This book is a deep dive into the timeless principles of entrepreneurship that I have learned after investing hundreds of thousands of dollars, interviewing some of the most successful people in the world, and having a Navy Seal for a mentor over the last decade.?The Modern Day Business Man?will teach you how to:?* Get honest with yourself and take ownership of your life, so that you can create the future you really want* Rapidly build real relationships with influential people who will accelerate your journey to success* Prioritize your health and fitness so you can crush it with peak levels of performance and mental clarity in business* Build a business and brand with your spouse that deepens your bonds of trust and brings you closerDo you feel called to play at a bigger level? Are you ready to claim your destiny and live life at the highest level??Then get ready to achieve success without sacrifice as a Modern Day Business Man!
Work Like An Immigrant
￥163.09
Work Like an Immigrant: 9 Keys to Unlock Your Potential, Attain True Fulfillment, and Build Your Legacy Today is a memoir-meets-business book that offers you inspiration, hard-won guidance, and soul-searching steps and activities to build a highly fulfilling lifestyle—no matter where you come from, what career path you are on or what adversity you may have encountered in the past. Part 1: The Story traces the author’s journey from selling bread and dodging bullets on the streets of Brazil to earning millions selling cable TV and Internet services door to door, as well as building and managing record-breaking sales teams. It later explores the family crisis that inspired him to become a high-performance consultant, coach, and speaker, leading others to achieve levels of happiness and fulfillment they had never imagined possible. Part 2: Nine Steps to Health, Wealth, Happiness and Fulfillment reveals the nine-step program to dreaming big and living your purpose by taking control of your thoughts and emotions and engaging in continuous joyful execution. Here, you discover how to harness the power of your imagination, unlock hidden resources, and overcome both internal and external limitations. In addition, you gain mastery of a variety of techniques inspired by numerous self-improvement visionaries, from Napoleon Hill and Joseph Murphy to Zig Ziglar and Tony Robbins. Part 3: Principles and Practices presents the nine principles for achieving prosperity, along with twenty-eight practical techniques for envisioning success, defining your mission, transforming negative thoughts to positive action, teaming up with a mentor, shifting focus from problems to solutions, and much more.
?j vitaminforradalom
￥71.69
Mi az üzleti tervük Kész képtelenség! ... Ez a knyv az izraeli technológiai sikerek színes trténeteit gyjti ssze. Bámulatos olvasmány” – WASHINGTON POST Hogyan képes Izrael – ez az alig 7,1 millió lakosú ország, amely nem rendelkezik természeti kincsekkel, ellenségek veszik krül minden oldalról és folyamatosan hadiállapotban áll – tbb start-up céget elindítani, mint Japán, India, Dél-Korea, Kanada és Nagy-Britannia A szerzk, Dan Senor és Saul Singer, geopolitikai szakértk lévén a legnevesebb izraeli feltalálók és újítók példájából merítve mutatják be eme siker titkát, nevezetesen azt, hogyan tvzi Izrael egyedül- álló módon az innovációt és a vállalkozói kedvet az ellenséges krnyezetben. Más országokban az illemszabályokat és a precíz tervezést hangsúlyozzák, Izraelben azonban a hücpe, vagyis a merészség a legfontosabb. A szerzk azt is megmutatják, miként járult hozzá a sikerhez Izraelnek a bevándorlással, a K + F-fel és a sorkatonasággal kapcsolatos politikája. Az amerikai NASDAQ-on ma tbb izraeli cég van bejegyezve, mint amennyi dél-koreiai, japán, szingapúri, kínai, indiai és európai cég együttvéve. Ha valamikor, akkor most érdemes tanulmányozni ezt a figyelemre méltó és rugalmas országot, mert olyan lenygz és meglep tanulságokra bukkanhatunk, amelyek más nemzetek, üzletemberek és szervezetek számára is hasznosak lehetnek - mindenkinek, akit érdekel a gazdasági siker titka.
Вкусный сыр. Сулугуни, брынза
￥17.74
Книга П?тера Коулмана та Роберта Фер?юсона ?Результативний конфл?кт? ма? дуже влучний п?дзаголовок – ?Незгода – це сила, що працю? на вас?. Саме незгода, з яко?, власне, ? почина?ться будь-який конфл?кт, ста? руш?йною силою поступу в найр?зноман?тн?ших ситуац?ях – в?д малих родинних суперечок до великих св?тових революц?й. До уваги читача – ц?лий калейдоскоп скрутних сюжет?в, шляхи врегулювання конфл?кту та методи застосування влади, найр?зноман?тн?ш? пастки конфл?кт?в, а також с?м основних стратег?й урегулювання яскравих та часом небезпечних спалах?в конфл?кту ? влади: доброзичливост?, п?дтримки, дом?нування, поступливост?, самост?йност?, адаптац?? та непокори. Найкраще ц? стратег?? можна опанувати тод?, коли ви сам? визнача?те, якими будуть ваш? власн? д?? та результати п?д час конфл?кту. З ц??ю метою у книз? запропоновано ?нструменти для самооц?нювання, вправи, перел?к запитань для перев?рки та зведен? таблиц?, що допомагатимуть менеджерам, кер?вникам, адм?н?страторам, вчителям, мед?аторам, перегов?рникам, консультантам та адвокатам у цьому дуже непростому питанн?. Для кер?вник?в ус?х ланок та ?хн?х п?длеглих, батьк?в, а також для тих, хто хоче навчитися мистецтву врегулювання конфл?кт?в.
Contele de Monte-Cristo. Vol. IV
￥42.92
Economia american? modern? este crea?ia a patru oameni: Andrew Carnegie, John D. Rockefeller, Jay Gould ?i J.P. Morgan. Ei au fost gigan?ii epocii de aur, un moment de dezvoltare f?r? precedent care a f?cut din America cea mai bogat?, mai inovatoare ?i mai productiv? ?ar? a planetei. Charles R. Morris ?i readuce la via?? pe magnatul o?elului Carnegie, regele petrolului Rockefeller ?i vr?jitorul c?ilor ferate Gould, cei obseda?i de progres, experimentare ?i vitez?, precum ?i pe finan?istul Morgan, omul de afaceri gentleman, care a luptat pentru o ?ncredere global? ?n afacerile americane. Magna?ii este incredibila poveste a oamenilor hot?r??i care au cl?dit economia american?, cre?nd un colos industrial – ?i o ?ntreag? ?ar? de consumatori din clasa de mijloc.
Guvernamentalitatea. Forme ?i tehnici ale puterii ?n Occident
￥32.62
“Music is a fundamental channel of communication: through music people can share emotions, intentions and thoughts even though their spoken languages may be mutually incomprehensible.” (Hargreaves – Miell – McDonald, 2002) It can be a supporting baseline, which helps people and skilled composers to find their way to express their deep and profound emotional life and imagination. In fact, music is present in our lives everywhere playing a greater part than ever before. The rapid technological development made it possible to listen to music every time and everywhere through the commercialization and economic power of music. But how is music connected to country branding and nation image? The answer is quite simple: music can be a source of a wide range of associations. When we listen to a song featuring a country’s original characteristics, the nation itself pops into our mind with all of its typical symbols, inhabitants – briefly the image of a country. The key question in my paper is how music is able to influence the country image. The main objective of this paper is to uncover the linkage between music and country image and to draw a model based on Anholt-hexagon (2003) that can be used by practitioners as well. The paper’s novelty lies in the synthesis of theoretical approaches, which were not applied and connected to each other before according to secondary research. Nevertheless, the topic’s nature requires several examples from practical life as well: international and Hungarian case studies, moreover primary research were applied.
Секреты домашнего копчения (Sekrety domashnego kopchenija)
￥17.74
Ця книжка стане пусковим механ?змом для тих, хто прагне мислити та створювати нове, а не коп?ювати в?дпрацьован? шаблони. Автор перекону?: роблячи те, що ми вже зна?мо, ми руха?мо св?т в?д 1 до n, додаючи б?льше чогось вже знаного; проте щоразу, коли ми створю?мо щось нове, ми ступа?мо в?д 0 до 1. Т?ль покроково опису? д??в?сть експоненц?ального закону у св?т? стартап?в, та?мниц? роботи ?з венчурним кап?талом, а також ?нновац?йн? ?де? майбутнього, як? зм?нять життя людей до невп?знаваност?...
?tk?zés: Rossz hely. Rossz id?. Nagy lecke.
￥68.02
Kézik?nyv azoknak, akik érdekl?dnek a baromfitartás iránt és egyetlen helyen szeretnének utánanézni felmerül? kérdéseiknek. ? milyen fajtát válasszak? ? mi a jobb: a tenyésztés vagy a szaporítás? ? hogyan készítsem el házilag az olcsóbb és táplálóbb takarmányt? ? mekkora helyen érdemes tartani a baromfikat és hogyan alakítsam ki az él?helyüket? ? milyen el?feltételeket kell megteremtenem a keltetéshez és milyen keltet?gépet használjak? ? hogyan el?zhetem meg a legfontosabb betegségeket? ? melyek a dísztyúktenyésztés legfontosabb feltételei és hogyan készülhet fel sikeresen a versenyekre? A k?tet kuriózuma az ?sszesen 60 baromfifajtát bemutató részletes ismertet?.
Preparations for the ISO Implementation Project – A Plain English Guide
￥81.67
“There are many misconceptions about ISO standards that very often do not allow the standard to become a serious candidate for consideration, let alone for the actual implementation.” In this book, Dejan Kosutic, author and experienced ISO consultant, is giving away his practical know-how on preparing for ISO 9001, ISO 14001, ISO 27001, ISO 22301, ISO 20000, ISO 22000, OHSAS 18001, ISO 13485, AS9100, and IATF 16949 implementation. No matter if you are new or experienced in the field, this book gives you everything you will ever need to learn about preparations for ISO implementation projects, and how to avoid some costly mistakes in the process. The first step that is crucial to any ISO implementation project is to convince your top management to implement the ISO standard, and in order to do so, you have to speak the language they want to hear. As Kosutic says: “What management wants to hear are profit, market share, client satisfaction, cost cutting, business strategy, and business risks. And you can't blame them – after all, this is what their job is all about.” Starting from that step, Preparations for the ISO Implementation Project: A Plain English Guide will cover other important steps your organization must take in order to be completely prepared for the implementation of any ISO standard. Among other important things, you will learn how to choose a consultant, how to set up the project management structure, and what tools and templates can help you in the implementation project. Written in easy-to-understand language, this book is written for people who are going for an ISO implementation for the first time and need clear guidance on what to do before the project starts. Whether you’re an experienced practitioner or new to the field, it’s the only book you’ll ever need on the subject.
