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万本电子书0元读

In Search of Excellence
In Search of Excellence
Peters, Thomas J.
¥101.00
The Greatest Business Book of All Time (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today management reader.
Your Brain at Work
Your Brain at Work
Rock, David
¥166.09
Meet Emily and Paul, the parents of two young children. Emily is a newly promoted executive in a large corporation, while Paul has his own business as a consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. For them, just staying ahead of the storm has become a seemingly insurmountable task. In this book, we travel inside the brains of Emily and Paul as they attempt to sort the vast quantities of information they're presented with and figure out how to prioritize, organize, and act on it. Fortunately for Emily and Paul and for readers of Your Brain at Work they're in good hands: David Rock knows how the brain works and more specifically, how it works in a work setting. Your Brain at Work explores: Why your brains feels so taxed, and how to take full advantage of your mental resources Why it's so hard to focus, and how to better manage distractions How to maximize your chance of finding insights that can solve seemingly insurmountable problems How to keep your cool in any situation, so that you can make the best decisions possible How to collaborate with others more effectively Why providing feedback is so difficult, and how to make it easier How to effectively change other people's behavior Rock shows how it's possible not only to survive in today's overwhelming work environment but to succeed in it and still feel energized at the end of the day, with a sense of accomplishment.
What Would Google Do?
What Would Google Do?
Jarvis, Jeff
¥88.56
A bold and vital book that asks and answers the most urgent question of today: What Would Google DoIn a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google the fastest-growing company in history to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything from corporations to governments, nations to individuals must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
The Asylum
The Asylum
Goodman, Leah McGrath
¥88.56
They were a band of outsiders unable to get jobs with New York's gilded financial establishment. They would go on to corner the world's multitrillion-dollar oil market, reaping unimaginable riches while bringing the economy to its knees. Meet the self-anointed kings of the New York Mercantile Exchange. In some ways, they are everything you would expect them to be: a secretive, members-only club of men and women who live lavish lifestyles; cavort with politicians, strippers, and celebrities; and blissfully jacked up oil prices to nearly $150 a barrel while profiting off the misery of the working class. In other ways, they are nothing you can imagine: many come from working-class families themselves. The progeny of Jewish, Irish, and Italian immigrants who escaped war-torn Europe, they take pride in flagrantly spurning Wall Street. Under the thumb of an all-powerful international oil cartel, the energy market had long eluded the grasp of America's hungry capitalists. Neither the oil royalty of Houston nor the titans of Wall Street had ever succeeded in fully wresting away control. But facing extinction, the rough-and-tumble traders of Nymex led by the reluctant son of a producemerchant went after this Goliath and won, creating the world's first free oil market and minting billions in the process. Their stunning journey from poverty to prosperity belies the brutal and violent history that is their legacy. For the first time, The Asylum unmasks the oil market's self-described "inmates" in all their un*ed and dysfunctional glory: the happily married father from Long Island whose lust for money and power was exceeded only by his taste for cruel pranks; the Italian kung fu fighting gasoline trader whose ferocity in the trading pits earned him countless millions; the cheerful Nazi hunter who traded quietly by day and ambushed Nazi sympathizers by night; and the Irish-born femme fatale who outsmarted all but one of the exchange's chairmen the Hungarian emigre who, try as he might, could do nothing to rein in the oil market's unruly inhabitants. From the treacherous boardroom schemes to the hookers and blow of the trading pits; from the repeat terrorist attacks and FBI stings to the grand alliances and outrageous fortunes that brought the global economy to the brink, The Asylum ventures deep into the belly of the beast, revealing how raw ambition and the endless quest for wealth can change the very nature of both man and market. Showcasing seven years of research and hundreds of hours of interviews, Leah McGrath Goodman reveals what really happened behind the scenes as oil prices topped out and what choice the traders ultimately made when forced to choose between their longtime brotherhood and their precious oil monopoly.
Escape Velocity
Escape Velocity
Moore, Geoffrey A.
¥157.15
From the world leading high-tech strategist comes the definitive road map to help established companies create next-generation growth. Geoffrey Moore now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Based on twenty years’ experience advising the top leaders of many of the world most successful enterprises, Moore Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business. As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarrassingly low success rate in new-product launches, and a widespread failure to sustain any kind of next-generation business at scale. In Escape Velocity , Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers category power, company power, market power, offer power, and execution power this insightful work shows how each level of power can be orchestrated to achieve overall success. Moore explains how to use mergers and acquisitions as well as organic innovation to systematically migrate an enterprise portfolio out of lower-growth and into higher-growth categories; how to reallocate resources across an enterprise in deliberately asymmetrical ways to create a powerful and sustainable foundation for a long-term competitive advantage; how to leverage target-market initiatives as accelerants to growth and as stepping-stones to broad overall category success; how to create unmatchable offerings by being swift to neutralize competitors’ innovations and laser-focused on driving in-house innovations to make a business impervious to competitors; how to fundamentally change the execution cadence of an organization, pushing change from innovation to broad deployment, creating an irreversible tipping point along the way. Drawing from thousands of hours spent face-to-face with CEOs and their teams, Moore presents case examples and best practices. While his experience is deeply rooted in the high-tech sector, his models and techniques apply well beyond this arena, including to the public sector. At a time when the world is looking to established enterprises for growth and stability, Moore analysis is penetrating and his pre*ions are right on the mark. Escape Velocity gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions.
Monday Morning Mentoring
Monday Morning Mentoring
Cottrell, David
¥123.45
Everyone who wants a fulfilling career needs a mentor -- someone who has seen it all before, someone who can share hard-won experiences and teach valuable lessons. In this expanded and enhanced version of his best-selling book, Monday Morning Leadership , David Cottrell packs all of the wisdom of his wide-ranging business experience into this inspirational story. Cottrell introduces us to Jeff, a successful corporate manager who has hit a major wall. Jeff has been leading his team, quarter after quarter, to great sales and better profits for several years -- until now. The tricks that used to work wonders have lost their magic; Jeff is in a slump and is at a loss to find his way out of it. Overworked, stressed, and feeling that his personal and professional lives are at risk, Jeff reaches out to the father of a college buddy, a retired and tremendously accomplished former executive named Tony. Tony and Jeff agree to meet every Monday for ten weeks to work through Jeff's problems and get his career back on track. In the course of these intimate sessions, Jeff discovers the secrets of real leadership: "Until I accept total responsibility -- no matter what -- I will not be able to put plans in place to accomplish my goals." And, "My success is the result of making better choices and recovering quickly from poor choices." Tony leads Jeff through tough lessons in how to manage his people, how to manage his own time, how to manage his superiors, and how to escape from "management land." Most of all, Jeff learns that his success is intimately bound with the success of his people and that tolerating lackluster performance in himself and others on the team only leads to discontent from his most prized and productive employees. Through Jeff's mentoring sessions, the reader meets a character of integrity who dispenses homespun but effective wisdom. Spend time with Tony and Jeff at their Monday morning meetings, and you will find yourself on the road to becoming a better leader and being more successful at work.
Stock Market Wizards
Stock Market Wizards
Schwager, Jack D.
¥90.51
The third in the bestselling Market Wizards series, this time focusing on the barometer of the economy the stock market. It has been nearly a decade since the publication of the highly successful The New Market Wizards. The interim has witnessed the most dynamic bull market in US stock history, a collapse in commodity prices, dramatic failures in some of the world's leading hedge funds, the burst of the Internet bubble, a fall into recession and subsequent rumblings of recovery. Who have been the 'market wizards' during this tumultuous financial periodHow did some traders manage to significantly outperform a stockmarket that during its heyday moved virtually straight upThis book will feature interviews with a variety of traders who achieved phenomenal financial success during the glory days of the Internet boom. In contrast with the first two Market Wizard books, which included traders from a broad financial spectrum stocks, bonds, currencies and futures this volume will focus on traders in the stockmarket.
On Speaking Well
On Speaking Well
Noonan, Peggy
¥88.56
For anyone who fears the thought of writing and giving a speech--be it to business associates, or at a wedding--help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including: Finding you own authentic voice Developing a text that interest you Acing the all-important first paragraph Using logic to move your audience Creating, developing, and reinventing the "core speech" for diverse audiences Strengthening your speech with a vital element: humor Winnowing your thought down to the essentials Handling professional jargon, clich s, and the sound bite syndrome Presenting your speech in the best way Collecting intellectual income--conversing your speech treasures Breaking all the rules and still succeeding Reading for inspiration--how to use the excellence of others Complete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech
Amazon.com
Amazon.com
Spector, Robert
¥95.39
In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.
How to Buy, Sell, and Profit on eBay
How to Buy, Sell, and Profit on eBay
Ginsberg, Adam
¥83.03
A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson. This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay learned through years of experience and his tips on expanding your small business using eBay as a global market, but he'll also give fun side notes and anecdotes, keeping the book lively and making it a fun and interesting read. This book will be a must have for all current and aspiring eBay sellers, all small business owners, and anyone who wants to learn how to start a million dollar company.
End of The Good Life
End of The Good Life
Froymovich, Riva
¥84.16
Generation Y faces the bleakest economic landscape in modern history. The recent spikes in unemployment and debt, alongside a drop in marriage, home-buying, and childbearing rates, will have long-term consequences for a group that had no hand in creating the financial crisis. For these young adults, the American Dream is moving farther out of reach. Worse still, leaders aren't doing anything about it. Drawing on a wide range of reportage and interviews from across the United States, Europe, Asia, and Latin America, Riva Froymovich gives voice to those struggling in this new economy and explains the harm of shortsighted government policies including initiatives to curb the national debt and key social programs. Through policy suggestions that focus on social enterprise and investment in economic growth, as well as inspiring stories from young entrepreneurs carving out their own way, End of The Good Life presents a deeply relevant read for Millennials, their baby boomer parents, and anyone who cares about the survival of this nation most important tenet: the opportunity to get ahead.
Trust Works!
Trust Works!
Blanchard, Ken
¥127.33
Trust Works! How to build it How to keep it In this enlightening guide developed from his popular Trust Works! training program, #1 bestselling author and management guru Ken Blanchard turns his vast knowledge and insight to one of the most timely and complex issues that affects all areas of our lives. Once upon a time, a dog and a cat lived together with other animals and the humans who cared for them. But canine and feline did not trust each other a situation that led to fighting, backbiting, and sabotaging that soon affected the whole household. Unless their conflict was resolved, all of the pets would lose their home. Fortunately, a wise old parrot stepped in, teaching dog and cat the ABCDs of trust. As each became aware of the unconscious behaviors at the root of their hostility, dog and cat discovered how to change their behavior a mutual transformation that created a happy, productive environment for all. In Trust Works! Ken Blanchard applies that fable to real-life situations to show anyone how to get along better with those around them. He outlines his ABCD trust model and uses it to address the factors that lead to discord, including low morale, miscommunication, poor response to problems and issues, and dysfunctional leadership. In today polarized society, building trust and sustaining it has never been more important or seemingly elusive. Trust Works! provides a common language and essential skills that can replace dissension with peace and cooperation and help us all work together productively and in harmony.
Reengineering the Corporation
Reengineering the Corporation
Hammer, Michael
¥94.10
The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company's processes, organization, and culture to achieve a quantum leap in performance. Michael Hammer and James Champy have updated and revised their milestone work for the New Economy they helped to create -- promising to help corporations save hundreds of millions of dollars more, raise their customer satisfaction still higher, and grow ever more nimble in the years to come.
The Practice of Management
The Practice of Management
Drucker, Peter F.
¥94.10
A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility. The Practice of Management created the discipline of modern management practices. Readable, fundamental, and basic, it remains an essential book for students, aspiring managers, and seasoned professionals.
Inside the Tornado
Inside the Tornado
Moore, Geoffrey A.
¥99.65
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado , Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
The Upside of Irrationality
The Upside of Irrationality
Ariely, Dan
¥94.10
The provocative follow-up to the New York Times bestseller Predictably Irrational Why can large bonuses make CEOs less productiveHow can confusing directions actually help usWhy is revenge so important to usWhy is there such a big difference between what we think will make us happy and what really makes us happyIn his groundbreaking book Predictably Irrational , social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality , he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more. Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how and why we behave the way we do. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions. The Upside of Irrationality will change the way we see ourselves at work and at home and cast our irrational behaviors in a more nuanced light.
The Daily Drucker
The Daily Drucker
Drucker, Peter F.
¥110.71
Revered management thinker Peter F. Drucker is our trusted guide in this thoughtful, day-by-day companion that offers his penetrating and practical wisdom. Amid the multiple pressures of our daily work lives, The Daily Drucker provides the inspiration and advice to meet the many challenges we face. With his trademark clarity, vision, and humanity, Drucker sets out his ideas on a broad swath of key topics, from time management, to innovation, to outsourcing, providing useful insights for each day of the year. These 366 daily readings have been harvested from Drucker's lifetime of work. At the bottom of each page, the reader will find an action point that spells out exactly how to put Drucker's ideas into practice. It is as if the wisest and most action-oriented management consultant in the world is in the room, offering his timeless gems of advice. The Daily Drucker is for anyone who seeks to understand and put to use Drucker's powerful words and ideas.
The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
Ries, Al
¥94.10
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Freakonomics
Freakonomics
Levitt, Steven D.
¥95.11
More Than 4 Million Copies Sold Worldwide Published in 35 Languages Which is more dangerous, a gun or a swimming poolWhat do schoolteachers and sumo wrestlers have in commonHow much do parents really matterThese may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life from cheating and crime to parenting and sports and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives how people get what they want or need, especially when other people want or need the same thing.
Multipliers
Multipliers
Wiseman, Liz
¥155.02
Are you a genius or a genius maker We've all had experience with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the ones around them and always need to be the smartest ones in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, lightbulbs go off over people's heads, ideas flow, and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now, when leaders are expected to do more with less. In this engaging and highly practical book, leadership expert Liz Wiseman and management consultant Greg McKeown explore these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. In analyzing data from more than 150 leaders, Wiseman and McKeown have identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how.
Taming Your Public Speaking Monkeys
Taming Your Public Speaking Monkeys
Dee Clayton
¥24.44
A Godsend for anyone who’s ever suffered that dread of speaking in public!’ If, like almost everyone, you’re petrified of public speaking, the last thing you want is a lecture! And there lies the brilliance of this unique book’s genuinely innovative approach to the issue: Dee Clayton makes the process of overcoming those negative voices in your head (Your ‘Public Speaking Monkeys!’) and becoming an effective speaker lighthearted and fun! A Godsend for anyone who’s ever suffered that dread, Dee’s refreshingly simple yet amazingly effective multiawardwinning approach has already helped thousands to overcome their fears and become effective and confident public speakers. Significantly, the author’s keenly aware that for most of us, effective public speaking isn’t necessarily an end in itself but a means to other ends for example Dee has already helped company directors to persuade more successfully, doctors to win more funding, mediators to influence international decisions and all kinds of business people to fulfil their potential. What’s more, this is a genuinely practical guide! Unlike most ‘self help’ books on the topic (or any other), this one doesn’t just tell you what to do; in her chatty, good-humored style, Dee explains exactly how, sharing her own experiences and coaxing the reader through a programme that doesn’t just work it even makes public speaking enjoyable! Taming Your Public Speaking Monkeysworks so well because its easy, enjoyable style is underpinned by Dee’s solid, real-life experience of speaking publicly to tens of thousands of people first in her highly successful twenty-year marketing career (communicating for UK household brands such as Jacob’s Creek, Pizza Hut and Jammie Dodgers to name but a few) and now as a public speaking training specialist. Equally vitally, the book draws heavily upon the NeuroLinguistic Programming (NLP) techniques and insights in which Dee is a highly experienced Trainer and Master Practitioner. Taming your Public Speaking Monkeysis a rare find: a self-help book that really helps and best of all the results come to you quickly and stick with you for life!