This CRM masterclass gives you a proven approach to modern customer relationship management Key Features * Proven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many years * Combines technical knowledge and business experience to provide a powerful guide to CRM implementation * Covers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR compliance Book Description CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you. What you will learn * Deliver CRM systems that are on time, on budget, and bring lasting value to organizations * Build CRM that excels at operations, analytics, and collaboration * Gather requirements effectively: identify key pain points, objectives, and functional requirements * Develop customer insight through 360-degree client view and client profiling * Turn customer requirements into a CRM design spec * Architect your CRM platform * Bring machine learning and artificial intelligence into your CRM system * Ensure compliance with GDPR and other critical regulations * Choose between on-premise, cloud, and hybrid hosting solutions Who this book is for CRM practitioners who want to update their work with new, proven techniques and approaches

Discover the latest features of Spring framework by building robust, fast, and reactive web applications Key Features * Take advantage of all the features of Spring 5.0 with third party tools to build a robust back end * Secure Spring based web application using Spring Security framework with LDAP and OAuth protocol * Develop robust and scalable microservice based applications on Spring Cloud, using Spring Boot Book Description Spring makes it easy to create RESTful applications, merge with social services, communicate with modern databases, secure your system, and make your code modular and easy to test. With the arrival of Spring Boot, developers can really focus on the code and deliver great value, with minimal contour. This book will show you how to build various projects in Spring 5.0, using its features and third party tools. We'll start by creating a web application using Spring MVC, Spring Data, the World Bank API for some statistics on different countries, and MySQL database. Moving ahead, you'll build a RESTful web services application using Spring WebFlux framework. You'll be then taken through creating a Spring Boot-based simple blog management system, which uses Elasticsearch as the data store. Then, you'll use Spring Security with the LDAP libraries for authenticating users and create a central authentication and authorization server using OAuth 2 protocol. Further, you'll understand how to create Spring Boot-based monolithic application using JHipster. Toward the end, we'll create an online book store with microservice architecture using Spring Cloud and Net?ix OSS components, and a task management system using Spring and Kotlin. By the end of the book, you'll be able to create coherent and ?exible real-time web applications using Spring Framework. What you will learn * Build Spring based application using Bootstrap template and JQuery * Understand the Spring WebFlux framework and how it uses Reactor library * Interact with Elasticsearch for indexing, querying, and aggregating data * Create a simple monolithic application using JHipster * Use Spring Security and Spring Security LDAP and OAuth libraries for Authentication * Develop a microservice-based application with Spring Cloud and Netflix * Work on Spring Framework with Kotlin Who this book is for This book is for competent Spring developers who wish to understand how to develop complex yet flexible applications with Spring. You must have a good knowledge of Java programming and be familiar with the basics of Spring.

Understand how to apply distributed tracing to microservices-based architectures Key Features * A thorough conceptual introduction to distributed tracing * An exploration of the most important open standards in the space * A how-to guide for code instrumentation and operating a tracing infrastructure Book Description Mastering Distributed Tracing will equip you to operate and enhance your own tracing infrastructure. Through practical exercises and code examples, you will learn how end-to-end tracing can be used as a powerful application performance management and comprehension tool. The rise of Internet-scale companies, like Google and Amazon, ushered in a new era of distributed systems operating on thousands of nodes across multiple data centers. Microservices increased that complexity, often exponentially. It is harder to debug these systems, track down failures, detect bottlenecks, or even simply understand what is going on. Distributed tracing focuses on solving these problems for complex distributed systems. Today, tracing standards have developed and we have much faster systems, making instrumentation less intrusive and data more valuable. Yuri Shkuro, the creator of Jaeger, a popular open-source distributed tracing system, delivers end-to-end coverage of the field in Mastering Distributed Tracing. Review the history and theoretical foundations of tracing; solve the data gathering problem through code instrumentation, with open standards like OpenTracing, W3C Trace Context, and OpenCensus; and discuss the benefits and applications of a distributed tracing infrastructure for understanding, and profiling, complex systems. What you will learn * How to get started with using a distributed tracing system * How to get the most value out of end-to-end tracing * Learn about open standards in the space * Learn about code instrumentation and operating a tracing infrastructure * Learn where distributed tracing fits into microservices as a core function Who this book is for Any developer interested in testing large systems will find this book very revealing and in places, surprising. Every microservice architect and developer should have an insight into distributed tracing, and the book will help them on their way. System administrators with some development skills will also benefit. No particular programming language skills are required, although an ability to read Java, while non-essential, will help with the core chapters.

A comprehensive guide to mastering the most advanced Hadoop 3 concepts Key Features * Get to grips with the newly introduced features and capabilities of Hadoop 3 * Crunch and process data using MapReduce, YARN, and a host of tools within the Hadoop ecosystem * Sharpen your Hadoop skills with real-world case studies and code Book Description Apache Hadoop is one of the most popular big data solutions for distributed storage and for processing large chunks of data. With Hadoop 3, Apache promises to provide a high-performance, more fault-tolerant, and highly efficient big data processing platform, with a focus on improved scalability and increased efficiency. With this guide, you’ll understand advanced concepts of the Hadoop ecosystem tool. You’ll learn how Hadoop works internally, study advanced concepts of different ecosystem tools, discover solutions to real-world use cases, and understand how to secure your cluster. It will then walk you through HDFS, YARN, MapReduce, and Hadoop 3 concepts. You’ll be able to address common challenges like using Kafka efficiently, designing low latency, reliable message delivery Kafka systems, and handling high data volumes. As you advance, you’ll discover how to address major challenges when building an enterprise-grade messaging system, and how to use different stream processing systems along with Kafka to fulfil your enterprise goals. By the end of this book, you’ll have a complete understanding of how components in the Hadoop ecosystem are effectively integrated to implement a fast and reliable data pipeline, and you’ll be equipped to tackle a range of real-world problems in data pipelines. What you will learn * Gain an in-depth understanding of distributed computing using Hadoop 3 * Develop enterprise-grade applications using Apache Spark, Flink, and more * Build scalable and high-performance Hadoop data pipelines with security, monitoring, and data governance * Explore batch data processing patterns and how to model data in Hadoop * Master best practices for enterprises using, or planning to use, Hadoop 3 as a data platform * Understand security aspects of Hadoop, including authorization and authentication Who this book is for If you want to become a big data professional by mastering the advanced concepts of Hadoop, this book is for you. You’ll also find this book useful if you’re a Hadoop professional looking to strengthen your knowledge of the Hadoop ecosystem. Fundamental knowledge of the Java programming language and basics of Hadoop is necessary to get started with this book.

Your one-stop guide to learning and implementing artificial neural networks with Keras effectively Key Features * Design and create neural network architectures on different domains using Keras * Integrate neural network models in your applications using this highly practical guide * Get ready for the future of neural networks through transfer learning and predicting multi network models Book Description Neural networks are used to solve a wide range of problems in different areas of AI and deep learning. Hands-On Neural Networks with Keras will start with teaching you about the core concepts of neural networks. You will delve into combining different neural network models and work with real-world use cases, including computer vision, natural language understanding, synthetic data generation, and many more. Moving on, you will become well versed with convolutional neural networks (CNNs), recurrent neural networks (RNNs), long short-term memory (LSTM) networks, autoencoders, and generative adversarial networks (GANs) using real-world training datasets. We will examine how to use CNNs for image recognition, how to use reinforcement learning agents, and many more. We will dive into the specific architectures of various networks and then implement each of them in a hands-on manner using industry-grade frameworks. By the end of this book, you will be highly familiar with all prominent deep learning models and frameworks, and the options you have when applying deep learning to real-world scenarios and embedding artificial intelligence as the core fabric of your organization. What you will learn * Understand the fundamental nature and workflow of predictive data modeling * Explore how different types of visual and linguistic signals are processed by neural networks * Dive into the mathematical and statistical ideas behind how networks learn from data * Design and implement various neural networks such as CNNs, LSTMs, and GANs * Use different architectures to tackle cognitive tasks and embed intelligence in systems * Learn how to generate synthetic data and use augmentation strategies to improve your models * Stay on top of the latest academic and commercial developments in the field of AI Who this book is for This book is for machine learning practitioners, deep learning researchers and AI enthusiasts who are looking to get well versed with different neural network architecture using Keras. Working knowledge of Python programming language is mandatory.

A beginner's guide to storing, managing, and analyzing data with the updated features of Elastic 7.0 Key Features * Gain access to new features and updates introduced in Elastic Stack 7.0 * Grasp the fundamentals of Elastic Stack including Elasticsearch, Logstash, and Kibana * Explore useful tips for using Elastic Cloud and deploying Elastic Stack in production environments Book Description The Elastic Stack is a powerful combination of tools for techniques such as distributed search, analytics, logging, and visualization of data. Elastic Stack 7.0 encompasses new features and capabilities that will enable you to find unique insights into analytics using these techniques. This book will give you a fundamental understanding of what the stack is all about, and help you use it efficiently to build powerful real-time data processing applications. The first few sections of the book will help you understand how to set up the stack by installing tools, and exploring their basic configurations. You’ll then get up to speed with using Elasticsearch for distributed searching and analytics, Logstash for logging, and Kibana for data visualization. As you work through the book, you will discover the technique of creating custom plugins using Kibana and Beats. This is followed by coverage of the Elastic X-Pack, a useful extension for effective security and monitoring. You’ll also find helpful tips on how to use Elastic Cloud and deploy Elastic Stack in production environments. By the end of this book, you’ll be well versed with the fundamental Elastic Stack functionalities and the role of each component in the stack to solve different data processing problems. What you will learn * Install and configure an Elasticsearch architecture * Solve the full-text search problem with Elasticsearch * Discover powerful analytics capabilities through aggregations using Elasticsearch * Build a data pipeline to transfer data from a variety of sources into Elasticsearch for analysis * Create interactive dashboards for effective storytelling with your data using Kibana * Learn how to secure, monitor and use Elastic Stack’s alerting and reporting capabilities * Take applications to an on-premise or cloud-based production environment with Elastic Stack Who this book is for This book is for entry-level data professionals, software engineers, e-commerce developers, and full-stack developers who want to learn about Elastic Stack and how the real-time processing and search engine works for business analytics and enterprise search applications. Previous experience with Elastic Stack is not required, however knowledge of data warehousing and database concepts will be helpful.

Discover the power of location data to build effective, intelligent data models with Geospatial ecosystems Key Features * Manipulate location-based data and create intelligent geospatial data models * Build effective location recommendation systems used by popular companies such as Uber * A hands-on guide to help you consume spatial data and parallelize GIS operations effectively Book Description Data scientists, who have access to vast data streams, are a bit myopic when it comes to intrinsic and extrinsic location-based data and are missing out on the intelligence it can provide to their models. This book demonstrates effective techniques for using the power of data science and geospatial intelligence to build effective, intelligent data models that make use of location-based data to give useful predictions and analyses. This book begins with a quick overview of the fundamentals of location-based data and how techniques such as Exploratory Data Analysis can be applied to it. We then delve into spatial operations such as computing distances, areas, extents, centroids, buffer polygons, intersecting geometries, geocoding, and more, which adds additional context to location data. Moving ahead, you will learn how to quickly build and deploy a geo-fencing system using Python. Lastly, you will learn how to leverage geospatial analysis techniques in popular recommendation systems such as collaborative filtering and location-based recommendations, and more. By the end of the book, you will be a rockstar when it comes to performing geospatial analysis with ease. What you will learn * Learn how companies now use location data * Set up your Python environment and install Python geospatial packages * Visualize spatial data as graphs * Extract geometry from spatial data * Perform spatial regression from scratch * Build web applications which dynamically references geospatial data Who this book is for Data Scientists who would like to leverage location-based data and want to use location-based intelligence in their data models will find this book useful. This book is also for GIS developers who wish to incorporate data analysis in their projects. Knowledge of Python programming and some basic understanding of data analysis are all you need to get the most out of this book.

Over 30 recipes to develop custom drivers for your embedded Linux applications. Key Features * Use Kernel facilities to develop powerful drivers * Via a practical approach, learn core concepts of developing device drivers * Program a custom character device to get access to kernel internals Book Description Linux is a unified kernel that is widely used to develop embedded systems. As Linux has turned out to be one of the most popular operating systems used, the interest in developing proprietary device drivers has also increased. Device drivers play a critical role in how the system performs and ensures that the device works in the manner intended. By offering several examples on the development of character devices and how to use other kernel internals, such as interrupts, kernel timers, and wait queue, as well as how to manage a device tree, you will be able to add proper management for custom peripherals to your embedded system. You will begin by installing the Linux kernel and then configuring it. Once you have installed the system, you will learn to use the different kernel features and the character drivers. You will also cover interrupts in-depth and how you can manage them. Later, you will get into the kernel internals required for developing applications. Next, you will implement advanced character drivers and also become an expert in writing important Linux device drivers. By the end of the book, you will be able to easily write a custom character driver and kernel code as per your requirements. What you will learn * Become familiar with the latest kernel releases (4.19+/5.x) running on the ESPRESSObin devkit, an ARM 64-bit machine * Download, configure, modify, and build kernel sources * Add and remove a device driver or a module from the kernel * Master kernel programming * Understand how to implement character drivers to manage different kinds of computer peripherals * Become well versed with kernel helper functions and objects that can be used to build kernel applications * Acquire a knowledge of in-depth concepts to manage custom hardware with Linux from both the kernel and user space Who this book is for This book will help anyone who wants to develop their own Linux device drivers for embedded systems. Having basic hand-on with Linux operating system and embedded concepts is necessary.

Become familiar with Kubernetes and explore techniques to manage your containerized workloads and services Key Features * Learn everything from creating a cluster to monitoring applications in Kubernetes * Understand and develop DevOps primitives using Kubernetes * Use Kubernetes to solve challenging real-life DevOps problems Book Description Kubernetes and DevOps are the two pillars that can keep your business at the top by ensuring high performance of your IT infrastructure. Introduction to DevOps with Kubernetes will help you develop the skills you need to improve your DevOps with the power of Kubernetes. The book begins with an overview of Kubernetes primitives and DevOps concepts. You'll understand how Kubernetes can assist you with overcoming a wide range of real-world operation challenges. You will get to grips with creating and upgrading a cluster, and then learn how to deploy, update, and scale an application on Kubernetes. As you advance through the chapters, you’ll be able to monitor an application by setting up a pod failure alert on Prometheus. The book will also guide you in configuring Alertmanager to send alerts to the Slack channel and trace down a problem on the application using kubectl commands. By the end of this book, you’ll be able to manage the lifecycle of simple to complex applications on Kubernetes with confidence. What you will learn * Create and manage Kubernetes clusters in on-premise systems and cloud * Exercise various DevOps practices using Kubernetes * Explore configuration, secret, and storage management, and exercise these on Kubernetes * Perform different update techniques and apply them on Kubernetes * Use the built-in scaling feature in Kubernetes to scale your applications up and down * Use various troubleshooting techniques and have a monitoring system installed on Kubernetes Who this book is for If you are a developer who wants to learn how to apply DevOps patterns using Kubernetes, then this book is for you. Familiarity with Kubernetes will be useful, but not essential.

Make your WebAssembly journey fun while making a game with it Key Features * Create a WebAssembly game that implements sprites, animations, physics, particle systems, and other game development fundamentals * Get to grips with advanced game mechanics in WebAssembly * Learn to use WebAssembly and WebGL to render to the HTML5 canvas element Book Description Within the next few years, WebAssembly will change the web as we know it. It promises a world where you can write an application for the web in any language, and compile it for native platforms as well as the web. This book is designed to introduce web developers and game developers to the world of WebAssembly by walking through the development of a retro arcade game. You will learn how to build a WebAssembly application using C++, Emscripten, JavaScript, WebGL, SDL, and HTML5. This book covers a lot of ground in both game development and web application development. When creating a game or application that targets WebAssembly, developers need to learn a plethora of skills and tools. This book is a sample platter of those tools and skills. It covers topics including Emscripten, C/C++, WebGL, OpenGL, JavaScript, HTML5, and CSS. The reader will also learn basic techniques for game development, including 2D sprite animation, particle systems, 2D camera design, sound effects, 2D game physics, user interface design, shaders, debugging, and optimization. By the end of the book, you will be able to create simple web games and web applications targeting WebAssembly. What you will learn * Build web applications with near-native performance using WebAssembly * Become familiar with how web applications can be used to create games using HTML5 Canvas, WebGL, and SDL * Become well versed with game development concepts such as sprites, animation, particle systems, AI, physics, camera design, sound effects, and shaders * Deploy C/C++ applications to the browser using WebAssembly and Emscripten * Understand how Emscripten HTML shell templates, JavaScript glue code, and a WebAssembly module interact * Debug and performance tune your WebAssembly application Who this book is for Web developers and game developers interested in creating applications for the web using WebAssembly. Game developers interested in deploying their games to the web Web developers interested in creating applications that are potentially orders of magnitude faster than their existing JavaScript web apps C/C++ developers interested in using their existing skills to deploy applications to the web

Create a complete Continuous Delivery process using modern DevOps tools such as Docker, Kubernetes, Jenkins, Docker Hub, Ansible, GitHub and many more. Key Features * Build reliable and secure applications using Docker containers. * Create a highly available environment to scale a Docker servers using Kubernetes * Implement advance continuous delivery process by parallelizing the pipeline tasks Book Description Continuous Delivery with Docker and Jenkins, Second Edition will explain the advantages of combining Jenkins and Docker to improve the continuous integration and delivery process of an app development. It will start with setting up a Docker server and configuring Jenkins on it. It will then provide steps to build applications on Docker files and integrate them with Jenkins using continuous delivery processes such as continuous integration, automated acceptance testing, and configuration management. Moving on, you will learn how to ensure quick application deployment with Docker containers along with scaling Jenkins using Kubernetes. Next, you will get to know how to deploy applications using Docker images and testing them with Jenkins. Towards the end, the book will touch base with missing parts of the CD pipeline, which are the environments and infrastructure, application versioning, and nonfunctional testing. By the end of the book, you will be enhancing the DevOps workflow by integrating the functionalities of Docker and Jenkins. What you will learn * Get to grips with docker fundamentals and how to dockerize an application for the CD process * Learn how to use Jenkins on the Cloud environments * Scale a pool of Docker servers using Kubernetes * Create multi-container applications using Docker Compose * Write acceptance tests using Cucumber and run them in the Docker ecosystem using Jenkins * Publish a built Docker image to a Docker Registry and deploy cycles of Jenkins pipelines using community best practices Who this book is for The book targets DevOps engineers, system administrators, docker professionals or any stakeholders who would like to explore the power of working with Docker and Jenkins together. No prior knowledge of DevOps is required for this book.

It's a tutorial guide that provides all the knowledge needed to implement services with Microsoft Dynamics AX 2012. This book is aimed at Dynamics AX developers, both new and experienced with services and Microsoft Dynamics AX 2012. A basic understanding of MorphX and X++ is assumed, but the step-by-step instructions are easy to follow even for beginners. Some examples use C#.NET, so experience with Visual Studio is a plus but not a must.

Get to grips with a new technology, understand what it is and what it can do for you, and then get to work with the most important features and tasks. A no-nonsense Starter guide, designed to give you maximum guidance with minimum fuss. This book is written for system administrators, I.T. professionals, unified communication technicians, and decision makers, in general. No knowledge of UAG is required to understand the book and start setting up UAG immediately.

Written as a series of engaging and practical recipes, this essential Cookbook has been meticulously designed and reviewed in order to provide you with the ultimate reference for PlayStation?Mobile development. If you've got some prior experience with C# and want to create awesome projects for the PlayStation?Vita and PlayStation?Certified devices, then this book is for you.

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. Get the job done and learn as you go. Step-by step application of the features of LinkedIn provides a good grounding in creating effective résumés and optimizing your search. If you’re looking for a job, genuinely interested in expanding your lifelong professional network, or simply want to learn about the tips and tricks of LinkedIn, then this is the right book for you.

A fast paced, example driven approach to learning Pixelmator. Learning Pixelmator is great for photographers of any level who are looking to learn to take advantage of Pixelmator to edit images. Without any prior knowledge of image editing software needed, we will start with the basics and move onto more advanced image editing techniques. No matter what your current artistic level is, this book will give you the power to unleash the artist within!

"Appcelerator Titanium Application Development by Example Beginner's Guide" is an example-driven tour of the language that guides you through all the stages of app design. The style is relaxed and friendly whilst remaining concise and structured. If you are new to this technology or curious about the possibilities of Appcelerator Titanium then this book is for you. If you are a web developer who is looking for a way to craft cross-platform apps, then this book and the Titanium language is the choice for you.

A playful, informal approach to using the Raspberry Pi for mischief! Raspberry Pi for Secret Agents is for all mischievous Raspberry Pi owners who’d like to see their computer transform into a neat spy gadget to be used in a series of practical pranks and projects. No previous skills are required to follow along and if you’re completely new to Linux, you’ll pick up much of the basics for free. Apart from the Raspberry Pi board itself, a USB microphone and/or a webcam is required for most of the audio/video topics and a Wi-Fi dongle is recommended for the networking examples. A Windows/Mac OS X/Linux computer (or second Raspberry Pi) is also recommended for remote network access.

Get to grips with a new technology, understand what it is and what it can do for you, and then get to work with the most important features and tasks. This is a how-to book with practical recipes to make you an expert user of Galleria. This book is for Java* developers and designers looking to learn how to create beautiful galleries for their web projects. It’s assumed you know some JavaScript, JQuery, HTML, and CSS. Readers are expected to have images available to use with the galleries, a text editor, and a modern web browser to develop with.

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks .Written with developers in mind this guide will show you how to make use of RESS using easy to follow examples and step by step solutions. Using PHP, HTML5, JavaScript and CSS this book will give you a solid foundation in RESS. You will need to have a good grasp of these languages as the techniques used are advanced.

If you are a C# developer who wants to learn a new way of querying data and utilizing it in applications efficiently for data binding or other operations, then this book is for you. Basic knowledge of ADO.NET is assumed.