I am a beast. A beast. Not quite wolf or bear, gorilla or dog but a horrible new creature who walks upright a creature with fangs and claws and hair springing from every pore. I am a monster. You think I'm talking fairy talesNo way. The place is New York City. The time is now. It's no deformity, no disease. And I'll stay this way forever ruined unless I can break the spell. Yes, the spell, the one the witch in my English class cast on me. Why did she turn me into a beast who hides by day and prowls by nightI'll tell you. I'll tell you how I used to be Kyle Kingsbury, the guy you wished you were, with money, perfect looks, and the perfect life. And then, I'll tell you how I became perfectly . . . beastly.

Stories to delight, enchant, and surprise you. Bestselling author and master storyteller Neil Gaiman here presents a breathtaking collection of tales that may chill or amuse readers but always embrace the unexpected: A teenage boy who has trouble talking to girls finds himself at a rather unusual party. A sinister jack-in-the-box haunts the lives of the children who owned it. A boy raised in a graveyard makes a discovery and confronts the much more troubling world of the living. A stray cat fights a nightly battle to protect his adopted family from a terrible evil. These eleven stories illuminate the real and the fantastic, and will be welcomed with great joy by Neil Gaiman's many fans as well as by readers coming to his work for the first time.

Something weird is going on! First the school bus gets a flat tire, and then Mrs. Kormel is totally lost in the middle of nowhere! Mrs. Kormel is the weirdest bus driver in the history of the world, and she's driving everyone crazy!

Learn how to deploy and configure all the available Citrix NetScaler features with the best practices and techniques you need to know About This Book Implement and configure all the available NetScaler Application Delivery features and monitor NetScaler VPX performance in your environment Packed with real-word NetScaler deployment scenarios to help you see the configuration principles in action Integrate NetScaler with other Citrix technologies, including CloudBridge, Application Delivery Controller, HDX Insight, and Command Center Who This Book Is For If you’re an administrator with prior experience using NetScaler then you have everything you need to make the most of this book. What You Will Learn Configure the more commonly used NetScaler VPX features such as basic load balancing, authentication, NetScaler Gateway, and StoreFront Configure the AppExpert features such as Responder, Rewrite, AppExpert templates, parsing HTTP, TCP, and UDP data Integrate NetScaler with other Citrix technologies such as CloudBridge, Insight Center, and Command Center Optimize traffic using caching, front-end optimization, and compression Dive deep in the security, caching, and compression enhancements Protect your environment with AAA and Application Firewall, or from HTTP DDoS attacks Troubleshoot an environment using tools such as TaaS and WireShark In Detail Citrix NetScaler is one of the best Application Delivery Controller products in the world. The Application Delivery Controllers are commonly used for load balancing purposes, to optimize traffic, and to perform extra security settings. This book will give you an insight into all the available features that the Citrix NetScaler appliance has to offer. The book will start with the commonly used NetScaler VPX features, such as load balancing and NetScaler Gateway functionality. Next, we cover features such as Responder, Rewrite, and the AppExpert templates, and how to configure these features. After that, you will learn more about the other available Citrix technologies that can interact with Citrix NetScaler. We also cover troubleshooting, optimizing traffic, caching, performing protection using Application Firewall, and denying HTTP DDoS attacks for web services. Finally, we will demonstrate the different configuration principles real-world Citrix NetScaler deployment scenarios. Style and approach This easy-to-follow guide explains as much as possible about each feature and its configuration. Each topic is explained sequentially in the process of configuring and deploying the feature.

Implement the new features of Citrix NetScaler 11 to optimize and deploy secure web services on multiple virtualization platformsAbout This BookLearn how to design, set up, and deploy NetScaler VPX along with the new Jumbo frames in a virtual environment using your GUI as well as your CLI for both public and private clouds to make all your web applications faster and more secureEnrich your networking skills utilizing the new features of AAA by following the instructions to optimize network trafficA step-by-step guide that will show you how to work with the latest NetScaler, 11, by implementing its new features using sample scenarios and real-world examples Who This Book Is For This book is for Citrix administrators who are just getting started with NetScaler, have some basic networking skills This book does not require prior experience of NetScaler.What You Will LearnConfigure different VPN solutions and learn about ICA Proxy, Unified Gateway and SSL VPNSet up load balancing for SharePoint, Exchange, Lync, SQL and other Citrix componentsGain insights into traffic management with NetScaler, Wireshark, and Citrix InsightProtect your web services with an application firewall, HTTP, DOS, and AAAOptimize traffic using front-end optimization, caching, and compressionDeploy a high availability environmentUse NetScaler in public cloud providers such as Azure or AmazonAdvance your network knowledge of TCP and SSL optimization In Detail With a large demand for responsive websites and availability of services, IT administrators are faced with an ever-rising need for services that are optimized for speed. NetScaler VPX is a software-based virtual appliance that provides users with the comprehensive NetScaler feature set. Implementing apps and cloud-based services is much easier with its increased service performance and integrated security features. This book will give you an insight into all the new features that NetScaler VPXhas to offer. Starting off with the basics, you will learn how to set NetScaler up and configure it in a virtual environment including the new features available in version 11, such as unified gateway and portal theme customization. Next, the book will cover how to deploy NetScalar on Azure and Amazon, and you will also discover how to integrate it with an existing Citrix infrastructure. Next, you will venture into other topics such as load balancing Microsoft and Citrix solutions, configuring different forms of high availability Global Server Load Balancing (GSLB), and network optimization. You will also learn how to troubleshoot and analyze data using NetScaler's extensive array of features. Finally, you will discover how to protect web services using an application firewall and will get to grips with other features such as HTTP, DOS, and AAA.Style and approach This easy-to-follow guide is full of detailed step-by step-instructions on how to implement the key components in NetScaler, using real-world examples and sample scenarios.

Take your expertise to the next level by unraveling various techniques to customize TFS 2015About This BookLearn how to efficiently modify your TFS-specific dashboards for complex server pluginsFind out the pros and cons of various extension points and customizations in TFSA fast-paced guide with highly concentrated information on TFS customizations Who This Book Is For This book is intended for anyone with experience with TFS, and in particular, those intermediate users who want to add more value to their organization by making its TFS users more productive. The book requires basic coding skills.What You Will LearnCustomize TFS 2015 dashboard and administer various componentsConfigure board cards, swim lanes, and columnsExplore the types of changes that can be made on the TFS process templatesCreate your own custom control for the Web and client work item formsBuild up new check-in policiesGet to grips with your personal server plugins and their usesCustomize both XAML builds and the new build systemSchedule jobs for more complicated business rules to run on a scheduleExtend your TFS possibilities with service hooks and VSO extensions In Detail Team Foundation Server is an efficacious collaboration tools that will allow you to share code, track records, software, all in a single package. Integrate it with your existing IDE or editor and let your team work in a flexible environment that adapts to projects of all shapes and sizes. Explore what gives you the edge over other developers by knowing the tips and quick fixes of customizing TFS. Effectively minimize the time users spend interacting with TFS so that they can be more productive. In this book you will quickly cover lots of TFS extension points, from the very basic task of customizing and configuring dashboards to customizing automated builds and check-in policies. You will learn how to create dashboards in TFS 2015, as well as add tiles, graphs, and more useful modifications. You'll perform customizations that make TFS work for you by streamlining your team’s boards. You'll cast modifications to the process template and learn the tips and tricks required to make efficient and valuable uses of your team’s board. From team-specific dashboards to complex server plugins, everything is covered in this concentrated guide to aid your knowledge. Delving deep, this book covers the pros and cons of check-in policies, as well as their proper debugging and deployment strategies. After that you will learn about advanced XAML builds and TFS jobs to further experiment with the activities of your jobs on your system. Finally, you will learn about service hooks and the amazing utility of .VSO extensions to help you create new extensions and explore new levels of customization.Style and approach This is an easy-to-follow guide with clearly explained and demonstrated examples.

Master GUI programming in Tkinter as you design, implement, and deliver ten real-world applications from start to finish About This Book Conceptualize and build state-of-art GUI applications with Tkinter Tackle the complexity of just about any size GUI application with a structured and scalable approach A project-based, practical guide to get hands-on into Tkinter GUI development Who This Book Is For Software developers, scientists, researchers, engineers, students, or programming hobbyists with basic familiarity in Python will find this book interesting and informative. People familiar with basic programming constructs in other programming language can also catch up with some brief reading on Python. No GUI programming experience is expected. What You Will Learn Get to know the basic concepts of GUI programming, such as Tkinter top-level widgets, geometry management, event handling, using callbacks, custom styling, and dialogs Create apps that can be scaled in size or complexity without breaking down the core Write your own GUI framework for maximum code reuse Build apps using both procedural and OOP styles, understanding the strengths and limitations of both styles Learn to structure and build large GUI applications based on Model-View-Controller (MVC) architecture Build multithreaded and database-driven apps Create apps that leverage resources from the network Learn basics of 2D and 3D animation in GUI applications Develop apps that can persist application data with object serialization and tools such as configparser In Detail Tkinter is the built-in GUI package that comes with standard Python distributions. It is a cross-platform package, which means you build once and deploy everywhere. It is simple to use and intuitive in nature, making it suitable for programmers and non-programmers alike. This book will help you master the art of GUI programming. It delivers the bigger picture of GUI programming by building real-world, productive, and fun applications such as a text editor, drum machine, game of chess, media player, drawing application, chat application, screen saver, port scanner, and many more. In every project, you will build on the skills acquired in the previous project and gain more expertise. You will learn to write multithreaded programs, network programs, database driven programs and more. You will also get to know the modern best practices involved in writing GUI apps. With its rich source of sample code, you can build upon the knowledge gained with this book and use it in your own projects in the discipline of your choice. Style and approach An easy-to-follow guide, full of hands-on examples of real-world GUI programs. The first chapter is a must read as it explains most of the things you need to get started with writing GUI programs with Tkinter. Each subsequent chapter is a stand-alone project that discusses some aspects of GUI programming in detail. These chapters can be read sequentially or randomly depending upon the readers experience with Python.

Build mesmerizing visualizations, analytics, and logs from your data using Elasticsearch, Logstash, and Kibana About This Book Solve all your data analytics problems with the ELK stack Explore the power of Kibana4 search and visualizations built over Elasticsearch queries and learn about the features and plugins of Logstash Develop a complete data pipeline using the ELK stack Who This Book Is For If you are a developer or DevOps engineer interested in building a system that provides amazing insights and business metrics out of data sources, of various formats and types, using the open source technology stack that ELK provides, then this book is for you. Basic knowledge of Unix or any programming language will be helpful to make the most out of this book. What You Will Learn Install, configure, and run Elasticsearch, Logstash, and Kibana Understand the need for log analytics and the current challenges in log analysis Build your own data pipeline using the ELK stack Familiarize yourself with the key features of Logstash and the variety of input, filter, and output plugins it provides Build your own custom Logstash plugin Create actionable insights using charts, histograms, and quick search features in Kibana4 Understand the role of Elasticsearch in the ELK stack In Detail The ELK stack—Elasticsearch, Logstash, and Kibana, is a powerful combination of open source tools. Elasticsearch is for deep search and data analytics. Logstash is for centralized logging, log enrichment, and parsing. Kibana is for powerful and beautiful data visualizations. In short, the Elasticsearch ELK stack makes searching and analyzing data easier than ever before. This book will introduce you to the ELK (Elasticsearch, Logstash, and Kibana) stack, starting by showing you how to set up the stack by installing the tools, and basic configuration. You’ll move on to building a basic data pipeline using the ELK stack. Next, you’ll explore the key features of Logstash and its role in the ELK stack, including creating Logstash plugins, which will enable you to use your own customized plugins. The importance of Elasticsearch and Kibana in the ELK stack is also covered, along with various types of advanced data analysis, and a variety of charts, tables ,and maps. Finally, by the end of the book you will be able to develop full-fledged data pipeline using the ELK stack and have a solid understanding of the role of each of the components. Style and approach This book is a step-by-step guide, complete with various examples to solve your data analytics problems by using the ELK stack to explore and visualize data.

Unleash the true potential of Ubuntu Server in your production environment using this administration guide About This Book Learn how to deploy and configure Ubuntu servers and work with cloud and hyper-visors Optimize network traffic to broadcast and multicast the traffic flow in OpenStack clouds Discover the essentials of the latest version of Ubuntu, which are good in both looks and performance, using this fast-paced guide Who This Book Is For This book is for system administrators who are familiar with the fundamentals of the Linux operating system and are looking for a fast-paced guide on Ubuntu, and those who are familiar with the older versions of Ubuntu and want to get up to scratch. Basic knowledge of Linux administration is assumed. What You Will Learn Install and set up Ubuntu Server in the shortest possible time, manually as well as in an automated way, for a single server or hundreds of servers Discover the fundamentals of the Ubuntu command-line interface Configure and administer Ubuntu Server using networking and CLI Deploy servers on Ubuntu in the simplest and fastest ways Enhance security within Ubuntu Server using tools such as firewalls, IDS, and IPS and procedures such as restore, rescue, and recovery Work with virtualization, clouds, and one of the best in open source cloud computing —OpenStack Optimize CLI for grep and exec commands and gain some best tips and tricks for Ubuntu Server administration In Detail Ubuntu is a Debian-based Linux operating system built on top of the Debian architecture. It is used to make operating systems for multiple platforms, including phones, desktops, TVs and mobiles. It has made some serious progress in the realms of efficiency and user friendliness. With evolving technology trends, demands on software have changed, with more and more skilled users. Over the past few years, services such as Facebook, Twitter, and push notifications on smartphones mean that users are used to being up to date with everything that happens all the time. With SignalR, the applications stay connected and will generate notifications when something happens either from the system or by other users. This provides new opportunities for the system administrators, to enter this new and exciting world of real-time application development. This is a concise and a cost-friendly guide, packed with up-to-date essentials on Ubuntu Server fundamentals. It will guide you through deploying and configuring Ubuntu servers in your office environments. You’ll start by installing Ubuntu Server, then move to the most useful aspect —the command-line interface inside it. You’ll extend your knowledge by learning how to administrate and configure Ubuntu Server. You will also see how to deploy services on Ubuntu Server and find out how to secure it. You’ll get to grips with the virtualization and cloud computing facilities provided by Ubuntu, and finally, you’ll gain some very useful tips. Style and approach This concise and easy-to-follow guide follows a step-by-step approach to help you master Ubuntu server, no matter what your level of expertise it. Each topic is explained sequentially with both essential information and whenever needed, in-depth references.

Create outstanding enterprise solutions around DocumentDB using the latest technologies and programming tools with Azure About This Book Get to know the concepts of DocumentDB and learn to work your way around it Manipulate and query your documents using different modern technologies to access DocumentDB Build a real-life scenario using Microsoft Visual Studio and C# with this handy and practical guide Who This Book Is For This book is for novice developers and database architects who need a thorough knowledge of the features of DocumentDB and developing applications with it. Basic knowledge of SQL would be helpful. What You Will Learn Create, manage, and configure your DocumentDB environment Execute SQL queries from simple to complex and nested ones against your database Get to know about advanced DocumentDB techniques such as scopes, portioning, indexing, triggers, UDF’s, and security Fine-tune your DocumentDB database to optimize performance and costs Interact with DocumentDB from different technologies and platforms Build a real-life scenario using C# and put DocumentDB at the heart of Azure solutions Understand how to migrate from your current datastore to DocumentDB In Detail Learning DocumentDB adopts a practical, step-by-step approach to help you learn the basics of DocumentDB and use your new-found abilities in real-life scenarios and enterprise solutions. We start with the absolute basics, such as setting up a DocumentDB environment, and guide you through managing your databases, and executing simple and complex queries. Next, we explain how to work with DocumentDB using the open REST protocol, and demonstrate how JavaScript works with DocumentDB. We’ll also show you how to authenticate and execute queries. Moving on, you’ll find out how to use DocumentDB from within Node.js to kick-start your Node.js projects. Next, you’ll discover how to increase the performance of your DocumentDB database and fine-tune it. Finally, you’ll get to grips with using DocumentDB in conjunction with other services offered from the Microsoft Azure platform. Style and approach This book can be used as a tutorial where you learn step by step, but also as a knowledge base to quickly look up recipes you can instantly utilize. Starting with the basics and moving on to advanced topics, every concept is explained in theory and demonstrated through easy-to-understand examples.

Explore architectural approaches to building Data Lakes that ingest, index, manage, and analyze massive amounts of data using Big Data technologies About This Book Comprehend the intricacies of architecting a Data Lake and build a data strategy around your current data architecture Efficiently manage vast amounts of data and deliver it to multiple applications and systems with a high degree of performance and scalability Packed with industry best practices and use-case scenarios to get you up-and-running Who This Book Is For This book is for architects and senior managers who are responsible for building a strategy around their current data architecture, helping them identify the need for a Data Lake implementation in an enterprise context. The reader will need a good knowledge of master data management, information lifecycle management, data governance, data product design, data engineering, and systems architecture. Also required is experience of Big Data technologies such as Hadoop, Spark, Splunk, and Storm. What You Will Learn Identify the need for a Data Lake in your enterprise context and learn to architect a Data Lake Learn to build various tiers of a Data Lake, such as data intake, management, consumption, and governance, with a focus on practical implementation scenarios Find out the key considerations to be taken into account while building each tier of the Data Lake Understand Hadoop-oriented data transfer mechanism to ingest data in batch, micro-batch, and real-time modes Explore various data integration needs and learn how to perform data enrichment and data transformations using Big Data technologies Enable data discovery on the Data Lake to allow users to discover the data Discover how data is packaged and provisioned for consumption Comprehend the importance of including data governance disciplines while building a Data Lake In Detail A Data Lake is a highly scalable platform for storing huge volumes of multistructured data from disparate sources with centralized data management services. It eliminates the need for up-front modeling and rigid data structures by allowing schema-less writes. Data Lakes make it possible to ask complex far-reaching questions to find out hidden data patterns and relationships. This book explores the potential of Data Lakes and explores architectural approaches to building data lakes that ingest, index, manage, and analyze massive amounts of data using batch and real-time processing frameworks. It guides you on how to go about building a Data Lake that is managed by Hadoop and accessed as required by other Big Data applications such as Spark, Storm, Hive, and so on, to create an environment in which data from different sources can be meaningfully brought together and analyzed. Data Lakes can be viewed as having three capabilities—intake, management, and consumption. This book will take readers through each of these processes of developing a Data Lake and guide them (using best practices) in developing these capabilities. It will also explore often ignored, yet crucial considerations while building Data Lakes, with the focus on how to architect data governance, security, data quality, data lineage tracking, metadata management, and semantic data tagging. By the end of this book, you will have a good understanding of building a Data Lake for Big Data. You will be able to utilize Data Lakes for efficient and easy data processing and analytics. Style and approach Data Lake Development with Big Data provides architectural approaches to building a Data Lake. It follows a use case-based approach where practical implementation scenarios of each key component are explained. It also helps you understand how these use cases are implemented in a Data Lake. The chapters are organized in a way that mimics the sequential data flow evidenced in a Data Lake.

Build real-world hybrid mobile applications using the robust PhoneGap development platformAbout This BookGet to grips with the usage of PhoneGap and its command-line interfaceLearn to use numerous plugins to access several hardware capabilitiesStep-by-step instructions on creating captivating mobile applications using popular frameworks Who This Book Is For If you are a developer who wants to get started with mobile application development using PhoneGap, then this book is for you. Previous experience with data mining libraries will help, but is not mandatory. A basic understanding of web technologies such as HTML, CSS, and JavaScript is a must.What You Will LearnSet up a development environment to develop PhoneGap applicationsGenerate, build, and run applications using the PhoneGap command-line interfaceInstall plugins from the command line to add native capabilities to your applicationCall the JavaScript API of plugins and hook into native eventsManipulate DOM using zepto and xuijsDevelop a user interface using jQuery Mobile and the Ionic frameworkGet accustomed to using the PhoneGap Build service In Detail Developing mobile applications often feels intimidating. Especially when building cross-platform application. We have to learn a specific programming language to build an application for each platform. PhoneGap makes cross-platform mobile application development faster and easier by using web technologies such as HTML5, CSS, and JavaScript. This book gives you practical lessons on how to build a world class mobile application using PhoneGap. Whether you are a brand new to mobile application development, a web developer expert, or a seasoned mobile application developer, this book will guide you through creating hybrid mobile applications. Starting with setting up a development environment, the book moves on to utilizing a new PhoneGap command-line tool, installing plugins, and designing your application. It then moves on to concepts such as file system, storage, and local database, the book effectively lays a solid base for advanced topics. By working through the steps in each chapter, you will quickly master the features of PhoneGap. By the end of the book, you will be able to successfully build a highly functional, real-world hybrid mobile application using PhoneGap.Style and approach And easy-to-follow guide full of practical examples of real-world mobile application. Each topic is explained step by step with detailed explanations on each concept.

Build an interactive and full-featured web application from scratch using Node.js and MongoDBAbout This BookConfigure your development environment to use Node.js and MongoDBUse Node.js to connect to a MongoDB database and perform data manipulationsA practical guide with clear instructions to design and develop a complete web application from start to finish Who This Book Is For This book is designed for JavaScript developers of any skill level that want to get up and running using Node.js and MongoDB to build full-featured web applications. A basic understanding of JavaScript and HTML is the only requirement for this book.What You Will LearnConfigure your development environment to use Node.js and MongoDBWrite and configure a web server using Node.js powered by the Express.js frameworkBuild dynamic HTML pages using the Handlebars template enginePersist application data using MongoDB and Mongoose ODMTest your code using automated testing tools such as the Mocha frameworkDeploy the development environment to the cloud using services such as Heroku, Amazon Web Services, and Microsoft AzureExplore Single-Page application frameworks to take your web applications to the next level In Detail Node.js and MongoDB are quickly becoming one of the most popular tech stacks for the web. Powered by Google's V8 engine, Node.js caters to easily building fast, scalable network applications while MongoDB is the perfect fit as a scalable, high-performance, open source NoSQL database solution. Using these two technologies together, web applications can be built quickly and easily and deployed to the cloud with very little difficulty. The book will begin by introducing you to the groundwork needed to set up the development environment. Here, you will quickly run through the steps necessary to get the main application server up and running. Then you will see how to use Node.js to connect to a MongoDB database and perform data manipulations. From here on, the book will take you through integration with third-party tools for interaction with web apps. It then moves on to show you how to use controllers and view models to generate reusable code that will reduce development time. Toward the end of the book, we will cover tests to properly execute the code and some popular frameworks for developing web applications. By the end of the book, you will have a running web application developed with MongoDB and Node.js along with it's popular frameworks.Style and approach An easy guide to Node.js and MongoDB, which will quickly introduce you to the relevant concepts by taking you through the different steps involved in building a full-fledged web application.

If you want to know the secrets of virtualization and how to implement high availability on your services, this is the book for you. For those of you who are already using Proxmox, this book offers you the chance to build a high availability cluster with a distributed filesystem to further protect your system from failure.

This book is intended for people who are not familiar with AngularJS and who want to take their PhoneGap development skills further by developing apps using different JavaScript libraries. People with some knowledge of PhoneGap, HTML, CSS, and JavaScript will find this book immediately useful.

Something weird is going on! Ms. LaGrange talks funny, and she's from some other country called France! She thinks the vomitorium is a fancy restaurant! Plus she's writing secret messages in the mashed potatoes. Ms. LaGrange is the weirdest lunch lady in the history of the world!

The Inspirational Classic That Has Sold More Than 250,000 Copies! In this 40th anniversary edition of Eric Butterworth's inspiring tour de force , the author shares the greatest discovery of all time: the ability to see the divine within us all. Jesus saw this divine dimension in every human being, and Butterworth reveals this hidden and untapped resource to be a source of limitless abundance. Exploring this "depth potential," Butterworth outlines ways in which we can release the power locked within us for better health, greater confidence, increased success, and inspired openness to let our "light shine" forth for others.

Have you ever tried to write a poem about a pizzaHow about a pigHow about a pigeon, penguin, potato, Ping-Pong, parrot, puppy, pelican, porcupine, pie, pachyderm, or your parentsJack Prelutsky has written more than one thousand poems about all of these things and many others. In this book he gives you the inside scoop on writing poetry and shows you how you can turn your own experiences and stories about your family, your pets, and your friends into poems. He offers tips, advice, and secrets about writing and provides some fun exercises to help you get started (or unstuck). You'll also get a behind-the-scenes look at the ingredients of some of his most popular poems. If you are a poet, want to be a poet, or if you have to write a poem for homework and you just need some help, then this is the book for you!

Spencer stole her sister's boyfriend. Aria is brokenhearted over her English teacher. Emily likes her new friend Maya . . . as much more than a friend. Hanna's obsession with looking flawless is making her sick. And their most horrible secret yet is so scandalous that the truth would ruin them forever. And why shouldn't I tellThey deserve to lose it all. With every crumpled note, wicked IM, and vindictive text message I send, I'll be taking these pretty little liars down. Trust me, I've got enough dirt to bury them alive.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

The spirits dance like fire in the sky. . . . The three cubs Kallik, Toklo, and Lusa along with their shape-shifting companion, Ujurak, stand on the edge of the sea-ice under the blazing Northern Lights. The land has come to an end, but the bears' journey is far from over. Now they must put their trust in Kallik's paws, as she feels the ice pulling her out toward the ocean. Life on the ice is more difficult than the bears imagined. While Kallik struggles to remember her polar bear roots, Toklo bristles in the unfamiliar territory and Lusa gets weaker by the day; black and brown bears don't belong on the ice. Meanwhile, Ujurak learns firsthand what lurks beneath the whorls and bubbles of the ice, and what he discovers will change everything. Just when it seems like they'll never survive in the frozen wilderness, a mystical encounter with a bear spirit assures them that all will be well. But this strange vision leads to even more questions, and ultimately it might tear the bears apart this time for good as the next steps of their journey come into focus.