Java: Advanced Guide to Programming Code with Java

Python: Beginner's Guide to Programming Code with Python

How to Develop Microsoft Office Word Skills For Keyboarding And Document/Word Processing!

VMware vSphere 6.5: Deployment, Migration, Patch-Management

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Snapchat Guide For Beginners: How to Marketing ＆ Make Money on Snapchat

Conquer complex and interesting programming challenges by building robust and concurrent applications with caches, cryptography, and parallel programming. Key Features * Understand how to use .NET frameworks like the Task Parallel Library (TPL)and CryptoAPI * Develop a containerized application based on microservices architecture * Gain insights into memory management techniques in .NET Core Book Description This Learning Path shows you how to create high performing applications and solve programming challenges using a wide range of C# features. You’ll begin by learning how to identify the bottlenecks in writing programs, highlight common performance pitfalls, and apply strategies to detect and resolve these issues early. You'll also study the importance of micro-services architecture for building fast applications and implementing resiliency and security in .NET Core. Then, you'll study the importance of defining and testing boundaries, abstracting away third-party code, and working with different types of test double, such as spies, mocks, and fakes. In addition to describing programming trade-offs, this Learning Path will also help you build a useful toolkit of techniques, including value caching, statistical analysis, and geometric algorithms. This Learning Path includes content from the following Packt products: * C# 7 and .NET Core 2.0 High Performance by Ovais Mehboob Ahmed Khan * Practical Test-Driven Development using C# 7 by John Callaway, Clayton Hunt * The Modern C# Challenge by Rod Stephens What you will learn * Measure application performance using BenchmarkDotNet * Leverage the Task Parallel Library (TPL) and Parallel Language Integrated Query (PLINQ)library to perform asynchronous operations * Modify a legacy application to make it testable * Use LINQ and PLINQ to search directories for files matching patterns * Find areas of polygons using geometric operations * Randomize arrays and lists with extension methods * Use cryptographic techniques to encrypt and decrypt strings and files Who this book is for If you want to improve the speed of your code and optimize the performance of your applications, or are simply looking for a practical resource on test driven development, this is the ideal Learning Path for you. Some familiarity with C# and .NET will be beneficial.

Harness the power of Python objects and data structures to implement algorithms for analyzing your data and efficiently extracting information Key Features * Turn your designs into working software by learning the Python syntax * Write robust code with a solid understanding of Python data structures * Understand when to use the functional or the OOP approach Book Description This Learning Path helps you get comfortable with the world of Python. It starts with a thorough and practical introduction to Python. You’ll quickly start writing programs, building websites, and working with data by harnessing Python's renowned data science libraries. With the power of linked lists, binary searches, and sorting algorithms, you'll easily create complex data structures, such as graphs, stacks, and queues. After understanding cooperative inheritance, you'll expertly raise, handle, and manipulate exceptions. You will effortlessly integrate the object-oriented and not-so-object-oriented aspects of Python, and create maintainable applications using higher level design patterns. Once you’ve covered core topics, you’ll understand the joy of unit testing and just how easy it is to create unit tests. By the end of this Learning Path, you will have built components that are easy to understand, debug, and can be used across different applications. This Learning Path includes content from the following Packt products: * Learn Python Programming - Second Edition by Fabrizio Romano * Python Data Structures and Algorithms by Benjamin Baka * Python 3 Object-Oriented Programming by Dusty Phillips What you will learn * Use data structures and control flow to write code * Use functions to bundle together a sequence of instructions * Implement objects in Python by creating classes and defining methods * Design public interfaces using abstraction, encapsulation and information hiding * Raise, define, and manipulate exceptions using special error objects * Create bulletproof and reliable software by writing unit tests * Learn the common programming patterns and algorithms used in Python Who this book is for If you are relatively new to coding and want to write scripts or programs to accomplish tasks using Python, or if you are an object-oriented programmer for other languages and seeking a leg up in the world of Python, then this Learning Path is for you. Though not essential, it will help you to have basic knowledge of programming and OOP.

Simplify your ETL processes with these hands-on data hygiene tips, tricks, and best practices. Key Features * Focus on the basics of data wrangling * Study various ways to extract the most out of your data in less time * Boost your learning curve with bonus topics like random data generation and data integrity checks Book Description For data to be useful and meaningful, it must be curated and refined. Data Wrangling with Python teaches you the core ideas behind these processes and equips you with knowledge of the most popular tools and techniques in the domain. The book starts with the absolute basics of Python, focusing mainly on data structures. It then delves into the fundamental tools of data wrangling like NumPy and Pandas libraries. You’ll explore useful insights into why you should stay away from traditional ways of data cleaning, as done in other languages, and take advantage of the specialized pre-built routines in Python. This combination of Python tips and tricks will also demonstrate how to use the same Python backend and extract/transform data from an array of sources including the Internet, large database vaults, and Excel financial tables. To help you prepare for more challenging scenarios, you’ll cover how to handle missing or wrong data, and reformat it based on the requirements from the downstream analytics tool. The book will further help you grasp concepts through real-world examples and datasets. By the end of this book, you will be confident in using a diverse array of sources to extract, clean, transform, and format your data efficiently. What you will learn * Use and manipulate complex and simple data structures * Harness the full potential of DataFrames and numpy.array at run time * Perform web scraping with BeautifulSoup4 and html5lib * Execute advanced string search and manipulation with RegEX * Handle outliers and perform data imputation with Pandas * Use descriptive statistics and plotting techniques * Practice data wrangling and modeling using data generation techniques Who this book is for Data Wrangling with Python is designed for developers, data analysts, and business analysts who are keen to pursue a career as a full-fledged data scientist or analytics expert. Although, this book is for beginners, prior working knowledge of Python is necessary to easily grasp the concepts covered here. It will also help to have rudimentary knowledge of relational database and SQL.

Implement neural network architectures by building them from scratch for multiple real-world applications. Key Features * From scratch, build multiple neural network architectures such as CNN, RNN, LSTM in Keras * Discover tips and tricks for designing a robust neural network to solve real-world problems * Graduate from understanding the working details of neural networks and master the art of fine-tuning them Book Description This book will take you from the basics of neural networks to advanced implementations of architectures using a recipe-based approach. We will learn about how neural networks work and the impact of various hyper parameters on a network's accuracy along with leveraging neural networks for structured and unstructured data. Later, we will learn how to classify and detect objects in images. We will also learn to use transfer learning for multiple applications, including a self-driving car using Convolutional Neural Networks. We will generate images while leveraging GANs and also by performing image encoding. Additionally, we will perform text analysis using word vector based techniques. Later, we will use Recurrent Neural Networks and LSTM to implement chatbot and Machine Translation systems. Finally, you will learn about transcribing images, audio, and generating captions and also use Deep Q-learning to build an agent that plays Space Invaders game. By the end of this book, you will have developed the skills to choose and customize multiple neural network architectures for various deep learning problems you might encounter. What you will learn * Build multiple advanced neural network architectures from scratch * Explore transfer learning to perform object detection and classification * Build self-driving car applications using instance and semantic segmentation * Understand data encoding for image, text and recommender systems * Implement text analysis using sequence-to-sequence learning * Leverage a combination of CNN and RNN to perform end-to-end learning * Build agents to play games using deep Q-learning Who this book is for This intermediate-level book targets beginners and intermediate-level machine learning practitioners and data scientists who have just started their journey with neural networks. This book is for those who are looking for resources to help them navigate through the various neural network architectures; you'll build multiple architectures, with concomitant case studies ordered by the complexity of the problem. A basic understanding of Python programming and a familiarity with basic machine learning are all you need to get started with this book.

Create distributed applications with clever design patterns to solve complex problems Key Features * Set up and run distributed algorithms on a cluster using Dask and PySpark * Master skills to accurately implement concurrency in your code * Gain practical experience of Python design patterns with real-world examples Book Description This Learning Path shows you how to leverage the power of both native and third-party Python libraries for building robust and responsive applications. You will learn about profilers and reactive programming, concurrency and parallelism, as well as tools for making your apps quick and efficient. You will discover how to write code for parallel architectures using TensorFlow and Theano, and use a cluster of computers for large-scale computations using technologies such as Dask and PySpark. With the knowledge of how Python design patterns work, you will be able to clone objects, secure interfaces, dynamically choose algorithms, and accomplish much more in high performance computing. By the end of this Learning Path, you will have the skills and confidence to build engaging models that quickly offer efficient solutions to your problems. This Learning Path includes content from the following Packt products: * Python High Performance - Second Edition by Gabriele Lanaro * Mastering Concurrency in Python by Quan Nguyen * Mastering Python Design Patterns by Sakis Kasampalis What you will learn * Use NumPy and pandas to import and manipulate datasets * Achieve native performance with Cython and Numba * Write asynchronous code using asyncio and RxPy * Design highly scalable programs with application scaffolding * Explore abstract methods to maintain data consistency * Clone objects using the prototype pattern * Use the adapter pattern to make incompatible interfaces compatible * Employ the strategy pattern to dynamically choose an algorithm Who this book is for This Learning Path is specially designed for Python developers who want to build high-performance applications and learn about single core and multi-core programming, distributed concurrency, and Python design patterns. Some experience with Python programming language will help you get the most out of this Learning Path.

Integrate Redux with React and other front-end JavaScript frameworks efficiently and manage application states effectively Key Features * Get better at building web applications with state management using Redux * Learn the fundamentals of Redux to structure your app more efficiently * This guide will teach you develop complex apps that would be easier to maintain Book Description Starting with a detailed overview of Redux, we will follow the test-driven development (TDD) approach to develop single-page applications. We will set up JEST for testing and use JEST to test React, Redux, Redux-Sage, Reducers, and other components. We will then add important middleware and set up immutableJS in our application. We will use common data structures such as Map, List, Set, and OrderedList from the immutableJS framework. We will then add user interfaces using ReactJS, Redux-Form, and Ant Design. We will explore the use of react-router-dom and its functions. We will create a list of routes that we will need in order to create our application, and explore routing on the server site and create the required routes for our application. We will then debug our application and integrate Redux Dev tools. We will then set up our API server and create the API required for our application. We will dive into a modern approach to structuring our server site components in terms of Model, Controller, Helper functions, and utilities functions. We will explore the use of NodeJS with Express to build the REST API components. Finally, we will venture into the possibilities of extending the application for further research, including deployment and optimization. What you will learn * Follow the test-driven development (TDD) approach to develop a single-page application * Add important middleware, such as Redux store middleware, redux-saga middleware, and language middleware, to your application * Understand how to use immutableJS in your application * Build interactive components using ReactJS * Configure react-router-redux and explore the differences between react-router-dom and react-router-redux * Use Redux Dev tools to debug your application * Set up our API server and create the API required for our application Who this book is for This book is meant for JavaScript developers interesting in learning state management and building easy to maintain web applications.

Build, design and improve advanced business intelligence solutions using Tableau’s latest features, including Tableau Prep, Tableau Hyper, and Tableau Server Key Features * Master new features in Tableau 2019.1 to solve real-world analytics challenges * Perform Geo-Spatial Analytics, Time Series Analysis, and self-service analytics using real-life examples * Build and publish dashboards and explore storytelling using Python and MATLAB integration support Book Description Tableau is one of the leading business intelligence (BI) tools used to solve BI and analytics challenges. With this book, you will master Tableau's features and offerings in various paradigms of the BI domain. This book is also the second edition of the popular Mastering Tableau series, with new features, examples, and updated code. The book covers essential Tableau concepts and its advanced functionalities. Using Tableau Hyper and Tableau Prep, you’ll be able to handle and prepare data easily. You’ll gear up to perform complex joins, spatial joins, union, and data blending tasks using practical examples. Following this, you’ll learn how to perform data densification to make displaying granular data easier. Next, you’ll explore expert-level examples to help you with advanced calculations, mapping, and visual design using various Tableau extensions. With the help of examples, you’ll also learn about improving dashboard performance, connecting Tableau Server, and understanding data visualizations. In the final chapters, you’ll cover advanced use cases such as Self-Service Analytics, Time Series Analytics, and Geo-Spatial Analytics, and learn to connect Tableau to R, Python, and MATLAB. By the end of this book, you’ll have mastered the advanced offerings of Tableau and be able to tackle common and not-so-common challenges faced in the BI domain. What you will learn * Get up to speed with various Tableau components * Master data preparation techniques using Tableau Prep * Discover how to use Tableau to create a PowerPoint-like presentation * Understand different Tableau visualization techniques and dashboard designs * Interact with the Tableau server to understand its architecture and functionalities * Study advanced visualizations and dashboard creation techniques * Brush up on powerful Self-Service Analytics, Time Series Analytics, and Geo-Spatial Analytics Who this book is for This book is designed for business analysts, BI professionals and data analysts who want to master Tableau to solve a range of data science and business intelligence problems. The book is ideal if you have a good understanding of Tableau and want to take your skills to the next level.

Design interactive graphics and visuals for your data-driven applications using the popular open-source Chart.js data visualization library. Key Features * Harness the power of JavaScript, HTML, and CSS to create interactive visualizations * Display quantitative information efficiently in the form of attractive charts by using Chart.js * A practical guide for creating data-driven applications using open-source JavaScript library Book Description Chart.js is a free, open-source data visualization library, maintained by an active community of developers in GitHub, where it rates as the second most popular data visualization library. If you want to quickly create responsive Web-based data visualizations for the Web, Chart.js is a great choice. This book guides the reader through dozens of practical examples, complete with code you can run and modify as you wish. It is a practical hands-on introduction to Chart.js. If you have basic knowledge of HTML, CSS and JavaScript you can learn to create beautiful interactive Web Canvas-based visualizations for your data using Chart.js. This book will help you set up Chart.js in a Web page and show how to create each one of the eight Chart.js chart types. You will also learn how to configure most properties that override Chart’s default styles and behaviors. Practical applications of Chart.js are exemplified using real data files obtained from public data portals. You will learn how to load, parse, filter and select the data you wish to display from those files. You will also learn how to create visualizations that reveal patterns in the data. This book is based on Chart.js version 2.7.3 and ES2015 JavaScript. By the end of the book, you will be able to create beautiful, efficient and interactive data visualizations for the Web using Chart.js. What you will learn * Learn how to create interactive and responsive data visualizations using Chart.js * Learn how to create Canvas-based graphics without Canvas programming * Create composite charts and configure animated data updates and transitions * Efficiently display quantitative information using bar and line charts, scatterplots, and pie charts * Learn how to load, parse, and filter external files in JSON and CSV formats * Understand the benefits of using a data visualization framework Who this book is for The ideal target audience of this book includes web developers and designers, data journalists, data scientists and artists who wish to create interactive data visualizations for the Web. Basic knowledge of HTML, CSS, and JavaScript is required. No Canvas knowledge is necessary.

Enhance your development skills with Java’s state-of-the-art features and projects to make your applications leaner and faster Key Features * Overcome the challenges involved in migrating to new versions of Java * Discover how Oracle has bridged the gap between Java and native code * Make the best use of new Java features and libraries in your applications Book Description With its new six-monthly release cadence, Java is moving forward faster. In addition to planned version releases, a lot of work is currently being undertaken on various Java projects at Oracle. In order to make best use of the new features in their applications and libraries, you must be well-versed with the most recent advancements. Java 11 and 12 – New Features will take you through the latest developments in Java, right from variable type inference and simplified multithreading through to performance improvements, which are covered in depth to help you make your applications more efficient. This book explains the relevance and applicability of Java's new features, and answers your questions on whether to invest in migrating to new Java versions and when to migrate. You'll also get to grips with platform features, such as AppCDS and new garbage collectors, to tune and optimize your application—from reduced launch time and latency to improved performance and throughput. By the end of this book, you will be equipped with a thorough understanding of the new features of Java 11, 12, and Project Amber, and possess the skills to apply them with a view to improving your application's performance. What you will learn * Study type interference and how to work with the var type * Understand Class-Data Sharing, its benefits, and limitations * Discover platform options to reduce your application’s launch time * Improve application performance by switching garbage collectors * Get up to date with the new Java release cadence * Define and assess decision criteria for migrating to a new version of Java Who this book is for If you’re an executive or solutions architect responsible for technology selection or Java migration decisions, this Java book is for you. You’ll also benefit from this book if you’re a computer science enthusiast curious to learn about the latest and upcoming Java features. This book will help you migrate your solutions from Java 8 or older to the latest Java release.

Learn to create and customize impressive Drupal 8 modules to extend your website's functionalities Key Features * Explore a plethora of Drupal 8 APIs and get the best out of them using the power of PHP coding * Learn to implement efficient data management and data security by creating dedicated modules for it. * Stay up to date with the changes introduced in the new Drupal 8 releases Book Description Drupal 8 comes with a release cycle that allows for new functionality to be added at a much faster pace. However, this also means code deprecations and changing architecture that you need to stay on top of. This book updates the first edition and includes the new functionality introduced in versions up to, and including 8.7. The book will first introduce you to the Drupal 8 architecture and its subsystems before diving into creating your first module with basic functionality. You will work with the Drupal logging and mailing systems, learn how to output data using the theme layer and work with menus and links programmatically. Then, you will learn how to work with different kinds of data storages, create custom entities, field types and leverage the Database API for lower level database queries. You will further see how to introduce JavaScript into your module, work with the various file systems and ensure the code you write works on multilingual sites. Finally, you will learn how to programmatically work with Views, write automated tests for your functionality and also write secure code in general. By the end, you will have learned how to develop your own custom module that can provide complex business solutions. And who knows, maybe you’ll even contribute it back to the Drupal community. What you will learn * Develop Drupal 8 modules that do all the things you want * Master numerous Drupal 8 sub-systems and APIs in the process * Model, store, manipulate and process data to serve your purposes * Display data and content in a clean and secure way using the Drupal 8 theme system * Test your business logic to prevent regressions * Stay ahead of the curve and write code following the current best practices Who this book is for The primary target of this book is Drupal developers who want to learn how to write modules and develop in Drupal 8. It is also intended for Drupal site builders and PHP developers who have basic Object Oriented Programming skills. A little bit of Symfony experience is helpful but not mandatory.

Discover advanced virtualization techniques and strategies to deliver centralized desktop and application services Key Features * Leverage advanced desktop virtualization techniques and strategies to transform your organization * Build better virtualized services for your users with VMware Horizon 7.8 * Develop and deploy end-to-end virtualized solutions Book Description Desktop virtualization can be tough, but VMware Horizon 7.8 changes all that. With a rich and adaptive UX, improved security,and a range of useful features for storage and networking optimization, there's plenty to love. But to properly fall in love with it, you need to know how to use it, and that means venturing deeper into the software and taking advantage of its extensive range of features, many of which are underused and underpromoted. This guide will take you through everything you need to know to not only successfully virtualize your desktop infrastructure, but also to maintain and optimize it to keep all your users happy. We'll show you how to assess and analyze your infrastructure, and how to use that analysis to design a solution that meets your organizational and user needs. Once you've done that, you'll find out how to build your virtualized environment, before deploying your virtualized solution. But more than that,we'll also make sure you know everything you need to know about the full range of features on offer, including the mobile cloud, so that you can use them to take full control of your virtualized infrastructure. What you will learn * Successfully configure Horizon 7.8 for the needs of your users * Deliver virtual desktops, session-based desktops, and hosted applications * Become familiar with how to develop, and deploy, a complete, end-to-end solution * Discover how to optimize desktop OS images for virtual desktops * Build, optimize, and tune desktop operating systems to deliver a superior end user experience * Explore the Horizon 7.8 infrastructure so that you can take full advantage of it Who this book is for This book is ideal for system admins, and solution architects interested in gaining hands-on experience with virtualization. It will take you to an advanced level, but at a pace that ensures you are always solving real-world problems. Some experience in desktop management using Windows and Microsoft Office (and familiarity with Active Directory, SQL, Windows Remote Desktop Session Hosting, and VMware vSphere technology) is necessary.

A comprehensive guide to understanding network architecture, communication protocols, and network analysis to build secure applications compatible with the latest versions of C# 8 and .NET Core 3.0 Key Features * Explore various network architectures that make distributed programming possible * Learn how to make reliable software by writing secure interactions between clients and servers * Use .NET Core for network device automation, DevOps, and software-defined networking Book Description The C# language and the .NET Core application framework provide the tools and patterns required to make the discipline of network programming as intuitive and enjoyable as any other aspect of C# programming. With the help of this book, you will discover how the C# language and the .NET Core framework make this possible. The book begins by introducing the core concepts of network programming, and what distinguishes this field of programming from other disciplines. After this, you will gain insights into concepts such as transport protocols, sockets and ports, and remote data streams, which will provide you with a holistic understanding of how network software fits into larger distributed systems. The book will also explore the intricacies of how network software is implemented in a more explicit context, by covering sockets, connection strategies such as Transmission Control Protocol (TCP) and User Datagram Protocol (UDP), asynchronous processing, and threads. You will then be able to work through code examples for TCP servers, web APIs served over HTTP, and a Secure Shell (SSH) client. By the end of this book, you will have a good understanding of the Open Systems Interconnection (OSI) network stack, the various communication protocols for that stack, and the skills that are essential to implement those protocols using the C# programming language and the .NET Core framework. What you will learn * Understand the breadth of C#'s network programming utility classes * Utilize network-layer architecture and organizational strategies * Implement various communication and transport protocols within C# * Discover hands-on examples of distributed application development * Gain hands-on experience with asynchronous socket programming and streams * Learn how C# and the .NET Core runtime interact with a hosting network * Understand a full suite of network programming tools and features Who this book is for If you're a .NET developer or a system administrator with .NET experience and are looking to get started with network programming, then this book is for you. Basic knowledge of C# and .NET is assumed, in addition to a basic understanding of common web protocols and some high-level distributed system designs.

Solve real-world statistical problems using the most popular R packages and techniques Key Features * Learn how to apply statistical methods to your everyday research with handy recipes * Foster your analytical skills and interpret research across industries and business verticals * Perform t-tests, chi-squared tests, and regression analysis using modern statistical techniques Book Description R is a popular programming language for developing statistical software. This book will be a useful guide to solving common and not-so-common challenges in statistics. With this book, you'll be equipped to confidently perform essential statistical procedures across your organization with the help of cutting-edge statistical tools. You'll start by implementing data modeling, data analysis, and machine learning to solve real-world problems. You'll then understand how to work with nonparametric methods, mixed effects models, and hidden Markov models. This book contains recipes that will guide you in performing univariate and multivariate hypothesis tests, several regression techniques, and using robust techniques to minimize the impact of outliers in data.You'll also learn how to use the caret package for performing machine learning in R. Furthermore, this book will help you understand how to interpret charts and plots to get insights for better decision making. By the end of this book, you will be able to apply your skills to statistical computations using R 3.5. You will also become well-versed with a wide array of statistical techniques in R that are extensively used in the data science industry. What you will learn * Become well versed with recipes that will help you interpret plots with R * Formulate advanced statistical models in R to understand its concepts * Perform Bayesian regression to predict models and input missing data * Use time series analysis for modelling and forecasting temporal data * Implement a range of regression techniques for efficient data modelling * Get to grips with robust statistics and hidden Markov models * Explore ANOVA (Analysis of Variance) and perform hypothesis testing Who this book is for If you are a quantitative researcher, statistician, data analyst, or data scientist looking to tackle various challenges in statistics, this book is what you need! Proficiency in R programming and basic knowledge of linear algebra is necessary to follow along the recipes covered in this book.

Efficiently deploy and manage Kubernetes clusters on a cloud Key Features * Deploy highly scalable applications with Kubernetes on Azure * Leverage AKS to deploy, manage, and operations of Kubernetes * Gain best practices from this guide to increase efficiency of container orchestration service on Cloud Book Description Microsoft is now one of the most significant contributors to Kubernetes open source projects. Kubernetes helps to create, configure, and manage a cluster of virtual machines that are preconfigured to run containerized applications. This book will be your resource for achieving successful container orchestration and deployment of Kubernetes clusters on Azure. You will learn how to deploy and manage highly scalable applications, along with how to set up a production-ready Kubernetes cluster on Azure. With this book, you will be able to reduce the complexity and operational overheads of managing a Kubernetes cluster on Azure. By the end of this book, you will not only be capable of deploying and managing Kubernetes clusters on Azure with ease, but also have the knowledge of industry best practices to work with advanced Azure Kubernetes Services (AKS) concepts for complex systems. What you will learn * Get to grips with Microsoft AKS deployment, management, and operations * Learn about the benefits of using Microsoft AKS, as well as the limitations, and avoid potential problems * Integrate Microsoft toolchains such as Visual Studio Code, and Git * Implement simple and advanced AKS solutions * Implement the automated scalability and high reliability of secure deployments with Microsoft AKS * Use kubectl commands to monitor applications Who this book is for If you’re a cloud engineer, cloud solution provider, sysadmin, site reliability engineer, or a developer interested in DevOps and are looking for an extensive guide to running Kubernetes in the Azure environment then, this book is for you. Though any previous knowledge of Kubernetes is not expected, some experience with Linux and Docker containers would be beneficial.

Optimize your marketing strategies through analytics and machine learning Key Features * Understand how data science drives successful marketing campaigns * Use machine learning for better customer engagement, retention, and product recommendations * Extract insights from your data to optimize marketing strategies and increase profitability Book Description Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies. This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A/B testing and implement it using Python and R. By the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business. What you will learn * Learn how to compute and visualize marketing KPIs in Python and R * Master what drives successful marketing campaigns with data science * Use machine learning to predict customer engagement and lifetime value * Make product recommendations that customers are most likely to buy * Learn how to use A/B testing for better marketing decision making * Implement machine learning to understand different customer segments Who this book is for If you are a marketing professional, data scientist, engineer, or a student keen to learn how to apply data science to marketing, this book is what you need! It will be beneficial to have some basic knowledge of either Python or R to work through the examples. This book will also be beneficial for beginners as it covers basic-to-advanced data science concepts and applications in marketing with real-life examples.