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Snapchat ?Marketing ?Success Virtually all social media sites out there have users communicating with text or chat…sure, some social media sites are starting to adopt video and there is some image sharing, but at the core, comments are left and messages are sent. That is NOT the case with Snapchat. Communication is all done through images and videos with the occasional small caption. This is how the younger generation likes to communicate… Short and sweet. Snapchat is one of the most unusual social networks to make it big online. You wouldn’t have thought that such a simple concept, handled arguably quite poorly to begin with, would become the huge behemoth it has today. And yet it has – and right now it’s flying higher than ever thanks to its 2.0 update. Snapchat’s story is surprising enough on face value but when you learn some of the more surprising twists and turns, the plot only thickens. Read on and let’s take a closer look at some of the things you probably didn’t know about Snapchat… ?Snapchat is Highly Personal If you’ve had your ear to the ground, then you may have heard the buzz about live streaming. Live streaming services are quickly becoming incredibly popular thanks to their ability to allow direct and live communication between a brand and its followers. But in fact, Snapchat has been providing something very similar for a long time. Snapchat allows you to update people about your trip to another country, it allows you to invite people to watch the public unveiling of your new product or service and it allows you to share a joke as you’re coming out the shower. This kind of personal communication has the power to create much more engagement, familiarity and trust. And if you look at the big names on Snapchat – like Arnold Schwarzenegger – then you’ll be able to easily see how it can be used to great effect. It Has Incredible Engagement Yes, Snapchat’s ‘instant’ nature gives it the potential to greatly increase engagement. And in reality, that’s exactly what it does. If ever you think you can’t make it big online, let Snapchat be an inspiring story to suggest otherwise. Snapchat is by no means some miracle feat of coding. Rather, this was actually a relatively poorly put together piece of code and would sap huge amounts of battery and CPU power when running in the background even! That’s not to say it’s a bad app – only that it’s all the more impressive it was able to do as well as it did. Facebook Tried to Buy Snapchat When it was enjoying its first major surge in popularity, Snapchat was offered a purchase bid from Facebook worth $3 billion. That’s a huge vote of confidence from the biggest social network on the planet… and Snapchat turned it down! ??Here’s Why You Need To Take A Close Look At Snapchat… ·Although often overlooked, Snapchat is one of the most powerful new social networks for driving traffic online…? ·Snapchatis all about socialization and a great way to interact with your brand? ·Snapchat was recently offered $3 Billion by Facebook… and they turned it down… this makes it clear that Snapchat is sure that it’s only getting bigger and better!? ·Engagement on Snapchat is MASSIVE, and growing… because all communication is focused on image and video sharing, your audience is very attentive and interested in anything you put in front of them…...Snapchat is adding 200 million new active users every single month!

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Learn how to run new and old Windows applications in Docker containers. About This Book ? Package traditional .NET Frameworks apps and new .NET Core apps as Docker images, and run them in containers for increased efficiency, portability, and security ? Design and implement distributed applications that run across connected containers, using enterprise-grade open source software from public Docker images ? Build a full Continuous Deployment pipeline for a .NET Framework application, and deploy it to a highly-available Docker swarm running in the cloud Who This Book Is For If you want to modernize an old monolithic application without rewriting it, smooth the deployment to production, or move to DevOps or the cloud, then Docker is the enabler for you. This book gives you a solid grounding in Docker so you can confidently approach all of these scenarios. What You Will Learn ? Comprehend key Docker concepts: images, containers, registries, and swarms ? Run Docker on Windows 10, Windows Server 2016, and in the cloud ? Deploy and monitor distributed solutions across multiple Docker containers ? Run containers with high availability and fail-over with Docker Swarm ? Master security in-depth with the Docker platform, making your apps more secure ? Build a Continuous Deployment pipeline by running Jenkins in Docker ? Debug applications running in Docker containers using Visual Studio ? Plan the adoption of Docker in your own organization In Detail Docker is a platform for running server applications in lightweight units called containers. You can run Docker on Windows Server 2016 and Windows 10, and run your existing apps in containers to get significant improvements in efficiency, security, and portability. This book teaches you all you need to know about Docker on Windows, from 101 to deploying highly-available workloads in production. This book takes you on a Docker journey, starting with the key concepts and simple examples of how to run .NET Framework and .NET Core apps in Windows Docker containers. Then it moves on to more complex examples—using Docker to modernize the architecture and development of traditional ASP.NET and SQL Server apps. The examples show you how to break up monoliths into distributed apps and deploy them to a clustered environment in the cloud, using the exact same artifacts you use to run them locally. To help you move confidently to production, it then explains Docker security, and the management and support options. The book finishes with guidance on getting started with Docker in your own projects, together with some real-world case studies for Docker implementations, from small-scale on-premises apps to very large-scale apps running on Azure. Style and approach Using a step-by-step approach, this book shows you how to use Docker on Windows. It includes practical examples and real-world technical and business scenarios that will help you effectively implement Docker in your environment.There are over 50 examples of Dockerized applications, using C# .NET projects as the source and packaging them into Docker images.

An easy to digest practical guide to Metasploit covering all aspects of the framework from installation, configuration, and vulnerability hunting to advanced client side attacks and anti-forensics. About This Book ? Carry out penetration testing in highly-secured environments with Metasploit ? Learn to bypass different defenses to gain access into different systems. ? A step-by-step guide that will quickly enhance your penetration testing skills. Who This Book Is For If you are a penetration tester, ethical hacker, or security consultant who wants to quickly learn the Metasploit framework to carry out elementary penetration testing in highly secured environments then, this book is for you. What You Will Learn ? Get to know the absolute basics of the Metasploit framework so you have a strong foundation for advanced attacks ? Integrate and use various supporting tools to make Metasploit even more powerful and precise ? Set up the Metasploit environment along with your own virtual testing lab ? Use Metasploit for information gathering and enumeration before planning the blueprint for the attack on the target system ? Get your hands dirty by firing up Metasploit in your own virtual lab and hunt down real vulnerabilities ? Discover the clever features of the Metasploit framework for launching sophisticated and deceptive client-side attacks that bypass the perimeter security ? Leverage Metasploit capabilities to perform Web application security scanning In Detail This book will begin by introducing you to Metasploit and its functionality. Next, you will learn how to set up and configure Metasploit on various platforms to create a virtual test environment. You will also get your hands on various tools and components used by Metasploit. Further on in the book, you will learn how to find weaknesses in the target system and hunt for vulnerabilities using Metasploit and its supporting tools. Next, you'll get hands-on experience carrying out client-side attacks. Moving on, you'll learn about web application security scanning and bypassing anti-virus and clearing traces on the target system post compromise. This book will also keep you updated with the latest security techniques and methods that can be directly applied to scan, test, hack, and secure networks and systems with Metasploit. By the end of this book, you'll get the hang of bypassing different defenses, after which you'll learn how hackers use the network to gain access into different systems. Style and approach This tutorial is packed with step-by-step instructions that are useful for those getting started with Metasploit. This is an easy-to-read guide to learning Metasploit from scratch that explains simply and clearly all you need to know to use this essential IT power tool.