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Introduction to Business
Introduction to Business
Williams, H. James
¥90.54
The Collins College Outline for Introduction to Business provides students with a detailed overview of the basic business studies curriculum. This guide covers business foundations, the global economy, company structure and formation, personnel and production management, labor-management relations, marketing concepts and logistics, statistical analysis, financial strategies, careers in business, and much more. Completely revised and updated by Dr. H. James Williams, Introduction to Business includes practical "test yourself" sections with answers and complete explanations at the end of each chapter. Also included are bibliographies for further reading, as well as charts, graphs, and illustrations.The Collins College Outlines are a completely revised, in-depth series of study guides for all areas of study, including the Humanities, Social Sciences, Mathematics, Science, Language, History, and Business. Featuring the most up-to-date information, each book is written by a seasoned professor in the field and focuses on a simplified and general overview of the subject for college students and, where appropriate, Advanced Placement students. Each Collins College Outline is fully integrated with the major curriculum for its subject and is a perfect supplement for any standard textbook.
What is Your Life's Work?
What is Your Life's Work?
Jensen, Bill
¥128.85
What Is Your Life's Workcaptures a most extraordinary moment in each of our lives the time when we sit down with loved ones and attempt to answer the big question about what really matters. Bill Jensen has created a wonderfully practical space for you to explore who you are, what you stand for, what you believe in, what's risky, what's not, what's worth it, what you're struggling with, and what you've accomplished.He has captured the intimate exchanges between mothers and daughters, fathers and sons, and caring teammates all talking about what really matters at work, and in life. Their conversations are as real as yours would be: "Don't kiss tush, beware carnivorous sheep." "Honey, there are no shortcuts." "My daughter was limp with pain ... and I'm worried about deadlines. What was I thinking?!?!" "Speak up if you don't agree." "Be a respectful rebel." In What Is Your Life's Workyou will discover a new way to see and know who you are in today's more-better-faster world. Exposed is what usually stays private; the raw truths we've all experienced, the personal frailties and mistakes we'd like to hide, and the proudest achievements we'd like to celebrate.In the letters and work diaries of others, we see ourselves. In their struggles, we see our own.Bill Jensen has made it his life's work to battle corporate stupidity and help us all simplify our workdays, take more control, and rediscover our passions. As your trail guide and partner, he will take you through five distinct discoveries that thousands have encountered in finding their voices: Finding Yourself Finding the Lessons to Be Learned,the Questions to Be Asked Finding the Choices That Really Matter Finding the Courage to Choose Finding Joy, Serenity, and FulfillmentWhile it touches your heart and lifts your soul, What Is Your Life's Workdoes not shy away from difficult introspection. You are an active participant in this book. Yes, you will find value here stories of people like you, new ways of looking at what really matters, or simple confirmation that others have chosen the same path as you.But the ultimate takeaway asks something of you in return: Take something from this book and pay it forward. Start a new conversation with a loved one about what really matters about your own life's work.You will get back even more than you give. You will have brought these pages to life.
Dey Street Books
Dey Street Books
Simmons, Gene
¥151.53
The quintessential self-made man, master of brand identity, New York Times bestselling author, and award-winning executive KISS's Gene Simmons shares his manifesto for business success.KISS did not become one of the most successful rock bands in history by accident. Long before he first took the stage, Gene Simmons had a clear-cut operating plan for the business. Over the past forty years, KISS has sold more than 100 million CDs and DVDs worldwide and manages 5,000 licensed merchandise items from comic books and coffins to action figures and video games. The band received a star on the Hollywood Walk of Fame, and in 2014 was inducted into the Rock and Roll Hall of Fame. In addition to KISS, Simmons's lucrative ventures include two hit reality shows, a professional sports team, a restaurant chain, and a record label. A recipient of the Forbes Lifetime Achievement Award, this brilliant executive runs all of his businesses on his own no personal assistant, few handlers, and as little red tape as possible.In Me, Inc., Simmons gives aspiring entrepreneurs the critical tools they need to succeed. He discusses how to build a solid business strategy, harness the countless tools available in the digital age, educate yourself, and be the architect for the business entity that is you. Inspired by The Art of War, Me, Inc. is organized around thirteen specific, easy-to-understand principles for success "The Art of More" drawn from Simmons's own triumphs and failures. From finding the confidence necessary to get started, to surrounding yourself with the right people, to knowing when to pull the plug and when to double-down, these principles can help you attain the freedom and wealth of your dreams.
Illustrators 54
Illustrators 54
Society of Illustrators, The
¥252.65
This 54th edition of the Society of Illustrators Annual represents the very best work created throughout the year. These volumes have been collected and treasured for decades by those interested in the art of illustration, and are not only an invaluable source for art buyers, but also keep professional artists abreast of current trends and serve as inspirational teaching tools for art students and those entering the field.Highlights include: Revealing commentary by individual artists describing the creative process behind their works. Gold and Silver Medal winners in seven categories. Biographies of the artists elected to the prestigious Illustrators Hall of Fame, along with examples of their work. Profiles of the Hamilton King Award and the Richard Gangel Art Director Award winners.
The Money in You!
The Money in You!
Stav, Julie
¥72.70
From New York Times bestselling financial guru Julie Stav comes The Money in You!, a spot-on primer that pinpoints your financial personality, thus helping you to overcome the self-imposed hurdles that keep you from living the rich life of your dreams. Socrates' guiding rule was "Know thyself." These words are of eternal significance, and, arguably, no better advice has ever been given to man or woman. Yet, what would Socrates have said if he had to dispense practical financial advice in today's hyper-spending, debt-saturated climateWith the myriad pressures involved in building wealth, instilling practical spending habits in ourselves and our kids, and ultimately establishing a life in which money is abundant and our fiscal future secure, undoubtedly he would tell us, "Know thy financial self." In The Money In You!, Julie Stav introduces us to five different financial personality types. According to Julie, it is our financial nature—the way we handle money matters—that forecasts our financial future. Julie shows readers that no amount of data or market expertise trumps the fundamental truth we all forget—that building wealth, attaining security, and establishing personal success can only be achieved when we recognize our strengths and weaknesses. If we are in touch with our motivations, our desires, and our innate tendencies, we can shed the guilt of making the same mistakes over and over; we can halt the vicious cycle of overspending, debt, and ruined relationships. It is then that we are able to restructure our lives to fit our individual goals, whether it's learning to play the stock market or just saving for shoes. Finally, Julie shows us how to establish healthy relationships with the people who are affected by our financial decisions, and who affect us with theirs. Endlessly entertaining, this book will initiate feisty discussions over just who we are and how we interact with others. Julie Stav will both delight and inform.
HarperCollins e-books
HarperCollins e-books
Johnson, Avery
¥147.25
Avery Johnson is a coach, a teacher, and sometimes even a preacher, but most of all, he is a motivator, driving his team with the same fiery passion that allowed him to earn his championship credentials as an NBA player. Growing up in New Orleans's Lafitte Housing Project, he was never the biggest, fastest, or strongest, but by the strength of his will and character, he persevered. Now he offers the lessons he learned on his journey from the bottom of the bayou to the heights of success in this inspiring book. Aspire Higher is the essential game plan for reaching your goals. Johnson begins by outlining what it takes to get to the top: determination and discipline provide the foundation that allows you to make the right decisions, on the basketball court or in the boardroom. The goal isn't just to be successful, however; it's also about caring for other people along the way. I care about you more than I care about winning, Johnson often tells his players.Avery Johnson's personal and professional experiences illuminate crucial lessons, inspiring readers just as he has inspired teammates and players. His spirited message is for anyone looking for the tools and secrets of success in business, school, sports, and more anyone looking to aspire higher.
Love: The Owner's Manual
Love: The Owner's Manual
Howard, Pierce
¥10.86
Cutting-edge, user-friendly, and comprehensive: the revolutionary guide to the brain, now fully revised and updatedAt birth each of us is given the most powerful and complex tool of all time: the human brain. And yet, as we well know, it doesn't come with an owner's manual until now. In this unsurpassed resource, Dr. Pierce J. Howard and his team distill the very latest research and clearly explain the practical, real-world applications to our daily lives. Drawing from the frontiers of psychology, neurobiology, and cognitive science, yet organized and written for maximum usability, The Owner's Manual for the Brain, Fourth Edition, is your comprehensive guide to optimum mental performance and well-being. It should be on every thinking person's bookshelf. What are the ingredients of happinessWhich are the best remedies for headaches and migrainesHow can we master creativity, focus, decision making, and willpowerWhat are the best brain foodsHow is it possible to boost memory and intelligenceWhat is the secret to getting a good night's sleepHow can you positively manage depression, anxiety, addiction, and other disordersWhat is the impact of nutrition, stress, and exercise on the brainIs personality hard-wired or fluidWhat are the best strategies when recovering from trauma and lossHow do moods and emotions interactWhat is the ideal learning environment for childrenHow do love, humor, music, friendship, and nature contribute to well-beingAre there ways of reducing negative traits such as aggression, short-temperedness, or irritabilityWhat is the recommended treatment for concussionsCan you delay or prevent Alzheimer's and dementiaWhat are the most important ingredients to a successful marriage and familyWhat do the world's most effective managers know about leadership, motivation, and persuasionPlus 1,000s more topics!
HarperOne
HarperOne
Bedford, Lisa
¥111.91
Everything You Need to Know to Keep Your Family Safe and Secure No Matter WhatUndaunted by the prospect of TEOTWAWKI (The End of the World as We Know It), Lisa Bedford tackles every what-if and worst-case scenario head-on, offering practical advice on how to prepare your family for whatever might come your way. From a few days without electricity to an unexpected job loss or total chaos after the destruction of a tornado, Survival Mom provides everything you need to become self-reliant and establish plans for your family, including: preparing the home for a natural disaster alternative sources of energy in a power's-out situation everything you need to know about food storage personal protection (do I really need to learn how to shoot a gun?) Deep inside every mom is a Survival Mom whose passion for her family drives her to make the best of the present and prepare for the future. So tap into your Mama Grizzly instincts and channel your worries into action. Whether you're a full-fledged "prepper" or just getting started, with real-life stories and customizable forms and checklists along with Lisa's "you can do it" attitude, Survival Mom replaces paranoia and panic with the peace of knowing YOU have the power to keep your loved ones safe and secure.
Bullpen Diaries
Bullpen Diaries
Rosen, Charley
¥145.91
Baseball is the only game where the defense has the ball.So begins an inside look at baseball's most scrutinized group of players relief pitchers and life in the most intriguing bullpen of all, that of the New York Yankees.Second-guessed and overstressed, the manager finds his use of the bullpen the most debated topic after any game, but the reliever is the guy in the spotlight, game on the line, alone on a raised mound of clay.Bestselling sportswriter Charley Rosen takes the reader on the wild journey that is the evolution of relief pitching over the years and examines the eccentric characters who have taken on the pressure of closing out games or not. Bullpen Diaries is full of interviews with key players, coaches, and scouts from around the league; replete with the drama of blown plays and walk-off grand slams; and laced with funny anecdotes about Yankee greats throughout the years.To underscore the drama and difficulty of being a reliever, Rosen uses key games in the 2010 season acknowledged now as the Year of the Pitcher to highlight strategies and mistakes, examine relievers on the rise or on the way out, and analyze the teams and the pitchers the Yanks faced. Bullpen Diaries also takes a look at Yankee strategies for success past, present, and, most important, future. Lastly, Rosen reveals his predictions for 2011 and beyond for baseball's most storied franchise.With insight on current players from around the league and tales of Yankee legends, Stadium history, and the author's Bronx childhood, Bullpen Diaries is a love letter to baseball and a pure joy for all fans of America's favorite pastime.
Gossip
Gossip
Gutcheon, Beth
¥84.16
The critically acclaimed author of Good-bye and Amen, Leeway Cottage, and More Than You Know returns with a sharply perceptive and emotionally resonant novel about all the ways we talk about one another, the sometimes fine line between showing concern and doing damage, and the difficulty of knowing the true obligations of friendshipGossipBeth Gutcheon "Did you know that the origin of the word gossip in English is 'god-sibling'It's the talk between people who are godparents to the same child, people who have a legitimate loving interest in the person they talk about. It's talk that weaves a net of support and connection beneath the people you want to protect."Loviah "Lovie" French owns a small, high-end dress shop on Manhattan's Upper East Side. Renowned for her taste and discretion, Lovie is the one to whom certain women turn when they need "just the thing" for major life events baptisms and balls, weddings and funerals or when they just want to dish in the dressing room. Among the people who depend on Lovie's confidence are her two best friends since boarding school: Dinah Wainwright and Avis Metcalf. Outspoken and brimming with confidence, Dinah made a name for herself as a columnist covering the doings of New York's wealthiest and most fabulous. Shy, proper Avis, in many ways Dinah's opposite, rose to prominence in the art world with her quiet manners, hard work, and precise judgment. Despite the deep affection they both feel for Lovie, they have been more or less allergic to each other since a minor incident decades earlier that has been remembered and resented with what will prove to be unimaginable consequences. These uneasy acquaintances become unwillingly bound to each other when Dinah's favorite son and Avis's only daughter fall in love and marry. On the surface, Nick and Grace are the perfect match a playful, romantic, buoyant, and beautiful pair. But their commitment will be strained by time and change: career setbacks, reckless choices, the birth of a child, jealousies, and rumor. At the center of their orbit is Lovie, who knows everyone's secrets and manages them as wisely as she can. Which is not wisely enough, as things turn out a fact that will have a shattering effect on all their lives.An astute chronicler of everything that makes us human, Beth Gutcheon delivers her most powerful and emotionally devastating novel to date. Gossip is a tale of intimacy and betrayal, trust and fidelity, friendship, competition, and motherhood that explores the myriad ways we use and abuse "information" about others be it true, false, or imagined to sustain, and occasionally destroy, one another.
Up All Night
Up All Night
Miller, Carol
¥151.53
The all-American chronicle of radio legend Carol Miller, from her rise to success in a male dominated world, to the rockstars she's know along the way, to, for the first time, the private story of her quietly waged battle with a deadly disease.As one of the nation's top radio DJs, Carol Miller introduced the music of Bruce Springsteen to the New York airwaves, was on a first-name basis with Sir Paul McCartney, dated Steven Tyler, and has been recognized by the Rock and Roll Hall of Fame. Her on-air approach and singular voice have infl uenced the sound of rock radio for more than four decades, and her satellite and syndicated Get the Led Out programs are heard nationwide. In Up All Night, Carol spins the entertaining, moving, and revealing story of her life and times in rock radio and beyond. A nice Jewish girl from Queens, Carol was supposed to be a doctor or, at the very least, a lawyer. But hearing a doo-wop trio in the alley under her window changed the direction of her life forever: she fell in love with popular music. As the tumult and excitement of the sixties rocked colleges across America, Carol a biology major at the University of Pennsylvania became an underground rock DJ at the campus radio station. Radio jobs in Philadelphia and New York City quickly followed, and Carol rose to the top of the profession. But even as she enjoyed a professional and personal life imbued with rock and roll glamour, Carol harbored guilt, disappointment, and alienation, believing she'd failed her traditional, intellectual Jewish parents and often feeling like an outsider in the very culture she had helped to create. The specter of an unnamed illness that had claimed many of her relatives' lives hung over hers as well, and she too would face a monumental challenge when diagnosed with breast and uterine cancer. Told in the distinctive voice that has charmed millions of listeners for decades, Up All Night is a frank, funny, and inspiring memoir. Offering snapshots of the rarefied world of pop music and the shifting social history of our times, it is as much a cultural chronicle as it is one woman's candid and moving story.
Smartcuts
Smartcuts
Snow, Shane
¥149.48
Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and some organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these "smartcuts" to rethink convention and accelerate success.Why do some companies attract millions of customers in mere months while others flopHow did Alexander the Great, YouTube phenom Michelle Phan, and Tonight Show host Jimmy Fallon dash to the top in less time than it takes most of us to get a midlevel promotionHow do high-growth businesses, world-class heart surgeons, and underdog marketers beat the norm?Like computer hackers, a handful of innovators in every era use lateral thinking to find better routes to stunning accomplishments. Throughout history, the world's biggest successes have been achieved by those who refuse to follow the expected course and buck the norm.Smartcuts is about bucking the norm. In it, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn multiplication tables, and how, paradoxically, it's easier to build a huge business than a small one.Smartcuts tells the stories of innovators who dared to work differently and lays out practical takeaways for the rest of us. It's about applying entrepreneurial and technological concepts to success, and how, by emulation, we too can leapfrog competitors, grow businesses, and fix society's problems faster than we think.
KIM
KIM
Smith, Sean
¥151.10
Kim Kardashian is a phenomenon.Despite her privileged upbringing in Beverly Hills, ten years ago Kim was just a modest stylist to stars like Paris Hilton and Brandy, making extra money selling her clothes on eBay. But a combination of hard work, an astute business brain, a hit TV series and a body to die for turned her life around.In this revealing unauthorized biography of Kim, bestselling author Sean Smith discovers a sweet, kind, and smart young woman whose life story reads like an X-rated version of Dynasty . . . an infamous murder case, elopement, a notorious sex tape, a seventy-two-day marriage, gender transition and impossibly glamorous designer dresses.Finding love with one of the biggest stars on the planet, Kanye West, she has begun her own dynasty with her daughter, North, and the approaching birth of her son. Now, as Kim Kardashian West, she is the most photographed and talked-about celebrity of the past decade. Her following on Instagram alone exceeds 42 million, over 4 million more than the population of her home state of California.Kim Kardashian follows her extraordinary journey from her childhood and amazing family to her turbulent love life and multi-million-dollar lifestyle. It is the ultimate insight into an icon of our times.
Women Want More
Women Want More
Silverstein, Michael J.
¥157.15
Haven't women gotten everything they wantEconomic powerSocial influenceBusiness cloutYes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.Women want more much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver: Home-cleaning products that enable women to do in an hour what used to take a day Financial-services products that recognize that women control half the United States' wealth Food products that help keep the whole family happy and healthy Health care services designed for working-women's hectic schedules In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime bigger than the rise of China and India; more sustainable than any bailout package.Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."
Joe Biden
Joe Biden
Witcover, Jules
¥157.15
"When I got knocked down by guys bigger than me . . . [my mother] sent me back out and demanded that I bloody their nose so I could walk down the street the next day." Joe Biden In this, the first definitive biography of Vice President Joe Biden, renowned journalist Jules Witcover examines the fascinating life of a man who, with his tenacity, outspokenness, and charming smile, has shaped Washington politics for the past forty years and who now serves as the forty-seventh vice president of the United States.Raised in the working-class towns of Scranton, Pennsylvania, and Wilmington, Delaware, and with lackluster grades in school and no particular goals other than to play sports or, fleetingly, to become a priest, Biden shocked the nation in 1972 when he became one of the youngest elected senators in U.S. history. From that point forward, he carved a legacy for himself as one of the most respected legislators in the country. Biden's record in Congress was impressive. He chaired three Senate committees, confronted Slobodan Miloevic head-on as a war criminal, and conducted the confirmation hearings of Supreme Court justices. After voting for the 2002 Senate resolution to use force in Iraq, he later called for its repeal and became an outspoken critic of the conduct of the war.Yet for all of Biden's achievements in the Senate, his life has been filled with tragedy and countless challenges. Within two months of being elected in 1972, Biden lost his wife, Neilia, and his young daughter in a tragic accident a loss that brought him to the nadir of despair and shook his resolve to stay in politics. And even after Biden vowed to continue his career, his tenure was marked by two brain aneurysms and career-threatening verbal gaffes. Then, after being considered among the front-runners in the 1988 Democratic presidential primaries, Biden was accused of plagiarism for a speech he made at the Iowa State Fair. He dropped out of the race to the sounds of Washington pundits chattering that the presidency would never be his. Through it all, Biden survived and ran and eventually dropped out again in the 2008 primaries. But even with this defeat, Barack Obama recognized Biden's vast experience in domestic and foreign affairs, and selected him to be his running mate.Joe Biden: A Life of Trial and Redemption is based on exhaustive research by one of Washington's most prolific journalists. In drawing on numerous exclusive interviews with Biden's confidants and family members, as well as President Obama and Vice President Biden, Witcover has gone beyond conventional biography to track the forces that have shaped a man who, with his plainspoken style and inspiring life story, has resonated with millions of Americans and whose work is now influencing the Obama-Biden administration and shaping America.
HarperCollins e-books
HarperCollins e-books
Top, Peleg
¥280.71
This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.
HarperOne
HarperOne
Borg, Marcus J.
¥116.25
Everyone knows the New Testament begins with the Gospel of Matthew, but how many know Matthew was actually one of the later books to be written(It wasn't even the first Gospel!) But Evolution of the Word is not your typical New Testament.Marcus J. Borg, esteemed Bible scholar and bestselling author, shakes up the order of the New Testament as we know it by putting the books in a completely new order the order in which they were written. By doing so, Evolution of the Word allows us to read these documents in their historical context. For the first time, see how the core ideas of Christianity took shape and developed over time.Borg surveys what we know of the Jewish community of Jesus followers who passed on their stories orally. Into this context emerges the apostle Paul, whose seven authentic letters become the first collected writings that would later become the New Testament. Borg offers helpful introductions for each book so that as we read through these biblical documents, spanning over a century in time, we see afresh what concerns and pressures shaped this movement as it evolved into a new religion.In this groundbreaking format, Borg reveals how a radical and primitive apocalyptic Jewish faith slowly became more comfortable with the world, less Jewish, and more pre- occupied with maintaining power and control. Evolution of the Word promises to change forever how we think about this historic work.
It Books
It Books
Whitlock, Cathy
¥415.39
Who can forget the over-the-top, white-on-white, high-gloss interiors through which Fred Astaire danced in Top HatThe modernist high-rise architecture, inspired by the work of Frank Lloyd Wright, in the adaptation of Ayn Rand's The FountainheadThe lavish, opulent drawing rooms of Martin Scorsese's The Age of InnocenceThrough the use of film design called both art direction and production design in the film industry movies can transport us to new worlds of luxury, highlight the ornament of the everyday, offer a vision of the future, or evoke the realities of a distant era. In Designs on Film, journalist and interior designer Cathy Whitlock illuminates the often undercelebrated role of the production designer in the creation of the most memorable moments in film history. Through a lush collection of rare archival photographs, Whitlock narrates the evolving story of art direction over the course of a century from the massive Roman architecture of Ben-Hur to the infamous Dakota apartment in Rosemary's Baby to the digital CGI wonders of Avatar's Pandora.Drawing on insights from the most prominent Hollywood production designers and the historical knowledge of the venerable Art Directors Guild, Whitlock delves into the detailed process of how sets are imagined, drawn, built, and decorated. Designs on Film is the must-have look book for film lovers, movie buffs, and anyone looking to draw interior design inspiration from the constructions and confections of Hollywood. Whitlock lifts the curtain on movie magic and celebrates the many ways in which art direction and set design allow us to lose ourselves in the diverse worlds showcased on the big screen.
Blind Spot
Blind Spot
Rugg, Gordon
¥157.15
What can chess masters teach us about how humans become expertsWhy can't race car drivers explain decisions they've made behind the wheel?What does predicting the winner of a soccer match say about our ability to make the right choiceWhen we talk about experts, we typically have bought into the idea that they have all the answers. Now, in this groundbreaking book, Gordon Rugg exposes the surprising ways in which all people tend to make the same sorts of mistakes, regardless of what field they are in, how smart they are, or even their level of expertise. Focusing on why and how we make decisions, Rugg offers insight into what motivates us, how we fail to find the answers we are looking for, how we can learn to ask the essential questions, and more. Rugg has devoted his life to learning how experts solve problems. He gained international attention after arguing persuasively that the famous Voynich Manu* is a hoax. Now, he demonstrates his techniques in the Verifier Method, which can be applied to any seemingly unsolvable problem.Drawing on his personal odyssey in the field of human expertise, Rugg makes astute and entertaining conclusions about how and why we inevitably fail, and explains how to make better mistakes, work backward, and reengineer the ways we pursue success.
We Are Indie Toys
We Are Indie Toys
Bou, Louis
¥168.37
The indie world is producing extraordinary toy characters but little is known about the designers creating them or the processes used to make them. We Are Indie Toys! profiles the most interesting toymakers and reveals how they turn their unique ideas into one-of-a-kind collectibles.
Deadly Departure
Deadly Departure
Negroni, Christine
¥72.99
The in-flight explosion of TWA Flight 800 on July 17, 1996, was one of the deadliest disasters in American history, spurring the most expensive airline investigation ever undertaken by the U.S. government. To this day the crash remains clouded in doubt and shadowed by suspicion of a government conspiracy.If there was any conspiracy to hide the truth about what really happened to Flight 800, it began long before the crash. Past crashes tell the story: What happened on Flight 800 has happened before and will again, unless drastic changes are made. Now veteran journalist Christine Negroni reveals what the commercial aviation industry has known for more than thirty-five years that during flight confined vapors in the fuel tanks can create a bomb like environment. It takes only a small energy source to ignite it.TWA Flight 800 was the fourteenth fuel tank explosion on a commercial airliner in thirty-five years. Yet each and every time, the airline industry persuaded regulators to deal with the symptoms of the problem and ignore the cause. When investigators could not immediately determine what happened, they were finally forced to look at the bigger picture. And, for the first time, this book exposes the hubris of aircraft manufacturers who knew all along, but dismissed as acceptable, the risk of fuel tank explosions.Deadly Departure shines a spotlight on the chaos behind the most massive crash investigation ever conducted, how the White House had to intervene between feuding investigators, and the surprising stories behind the missile theory conspiracies. It also tells the stories of the passengers and their families, the people of TWA and Boeing, the rescue and crisis workers, and the investigators and scientists involved illustrating the devastating effects on human lives. An impeccably researched, eye-opening examination of one of the great disasters of our time, Deadly Departure is a stunning exposé of how industry pressure continues to undermine regulatory policy, placing air travelers' lives at risk.