Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Transform Your Workplace!Imagine a company where people are excited about coming to work and giving their best efforts every day. In this innovative and engrossing business parable, Harry Paul and Ross Reck show managers at all levels how they can immediately and easily increase productivity by tapping into the discretionary effort of the people who work for them. Starting from the most basic aspect of business reality that people intentionally regulate the amount of effort they put into their jobs based upon how they feel they're being treated the authors point out that the most important part of the job of every manager, team leader, supervisor, and executive is to treat people in such a way that they become excited about applying all their discretionary effort toward performing their jobs.At the book's center is the story of Nancy Kim, a human resources director at a magazine that is struggling with all the problems associated with unhappy employees low productivity and morale along with high absenteeism and turnover. After she openly challenges the CEO's new management-by-the-numbers system, she's charged with turning the situation around immediately. Filled with real-world studies, Instant Turnaround! shows anyone how to turn the workplace into a destination a place where working hard feels like hardly working because it's engaging, enjoyable, and fulfilling.

One day, sad cubicle dweller and otherwise bored New York transplant Hannah Hart decided, as a joke, to make a fake cooking show for her friend back in California. She turned on the camera, pulled out some bread and cheese, and then, as one does, started drinking. (Doesn't everyone cook with a spoon in one hand and a bottle of wine in the other?) The video went viral and an online sensation was born. My Drunk Kitchen includes recipes, stories, full color photos, and drawings to inspire your own culinary adventures in tipsy cooking. It is also a showcase for Hannah Hart's great comedic voice. Hannah offers key drink recommendations, cooking tips (like, remember to turn the oven off when you go to bed) and shares never-before-seen recipes such as: ?The Hartwich (Knowledge is ingenuity! Learn from the past!) ?Can Bake (Inventing things is hard! You don't have to start from scratch!) ?Latke Shotkas (Plan ahead to avoid a night of dread!) ?Tiny Sandwiches (Size doesn't matter! Aim to satisfy.) ?Saltine Nachos (It's not about resources! It's about being resourceful.) This is a book for anyone who believes they have what it takes to make a soufflé for the holiday party and show up the person who apparently has nothing better to do than bake things from scratch. It also recommends the drink you'll need to accompany any endeavor of this magnitude. In the end, My Drunk Kitchen may not be your go-to guide for your next dinner party . . . but it will make you laugh and drink . . . I mean think . . . about life.

Beyond Words n (1.) Terms or names that point to the realm of mystery and depth that lies beyond our ordinary experience. (2.) The reality that is beyond even the power of beyond words to convey, and that can be known only by experiencing it for yourself."A word a day to keep the demons at bay." This is how Frederick Buechner likes to describe this witty and incisive dictionary. A daily devotional from one of today's greatest spiritual writers, Beyond Words offers 366 entries from Buechner's three alphabet books, Wishful Thinking, Peculiar Treasures, and Whistling in the Dark, including a new Introduction and nineteen new entries.Providing definitions of both sacred and ordinary words, as well as biblical characters, Buechner unabashedly brings his fresh perspective to words, concepts, and characters we thought we understood. This is a great introduction to Buechner's work as well as a library staple for those already well versed in his writing. It is Buechner at his best. Whether readers find themselves tearful from a deeply moving insight or laughing out loud at an unexpected turn of phrase, they will always feel uplifted, illuminated, and enchanted by the wisdom of Frederick Buechner.

One of this century's most popular psychology scholars, Robert A.Johnson was among the first to present Carl Jung's rich but complex theories with simple elegance and grace,opening them to an entirely new and hungry audience. His masterful works--including the best selling He, She, Inner Work, and Owning Your Own Shadow-are known and loved as much for their beautiful retellings of timeless myths and folktales as for their deep wisdom and profound insight. Balancing Heaven and Earth reveals, for the first time, Johnson's own fascinating and mystical life-from his near-death experience at the age of eleven to the lifelong soul journey that has informed his writing and taught him how to live a spiritual life in the endlessly challenging modern world. Full of compelling, humorous, and surprising stories of encounters with an assortment of "sages, saints, and sinners," it lays bare Johnson's own inner world and its dazzeling landscape of powerful dreams, mystical visions, and synchronistic events. Beginnning with a vivid retelling of the childhood accident that claimed the lower part of his right leg, Johnson describes the life-defining moment when he was transported by a mystical vision to a realm that exists just beyond ordinary consciousness-a realm he calls the "Golden World." With this experience, described as "both my curse and my blessing," Johnson is launched on a spiritual quest that leads him in search of Eastern wisdom, to encounters with such wise men as J. Krishnamurti and D.T. Suzuki, and finally to Carl Jung, who shows him his destiny revealed in a dream. Johnson's experiences lead him to a unique understanding and acceptance of the slender connecting threads at work in all our lives, guiding us and shaping who we are-"call it fate, destiny, or the hand of God." As much a personal guide as a memoir, Balancing Heaven and Earth teaches us to follow , as Johnson has, the subtle influences of dreams, visions, and even our deepest sufferings in order to live attuned to our spiritual selves. A pure delight for Johnson's many fans and a splendid example of his trademark blend of illustrative myth and psychological insight, this is a work of incomparable beauty and inspiration showcasing the wisdom of a lifetime.

A provocative critique of modern frivolity and a guide to being serious in an unserious age We used to live in a world run by serious people: politicians and religious leaders, writers and artists, journalists and academics, lawyers and business executives, who approached their work with maturity and mindfulness. Today it seems as if most of these figures have all but disappeared, leaving our country and our culture in the hands of amateurs, buffoons, and professional clowns. Yet, according to Lee Siegel, seriousness has been elusive in every age, and every age has its own particular obstacles to living seriously. In a unique combination of fiction, memoir, history, social criticism, satire, and spiritual reflection, Siegel illuminates our contemporary distractions of profit, popularity, and instant pleasure as we search for ways to be serious in culture, in politics, and in everyday life.Are You Seriousis a thoughtful and enlightening exploration of seriousness in all its incarnations, from the heights of intellectual endeavor to the depths of political conflict to how the word itself is used in ordinary situations, from romance to business. Siegel lays bare the forces in modern life that create the silliness all around us, and he describes how seriousness may be attained through the qualities of attention, purpose, and continuity, in satisfying lives forged in bonds of work and love.

Let us suppose for a moment that paper were to disappear.Would anything be lost?Everything would be lost.aper surrounds us. Not only as books, letters and diaries, but as beer mats and birth certificates, board games and business cards, fireworks and flypaper, photographs and playing cards, tickets and tea bags. We are paper people.But the age of paper is coming to an end. E-books regularly outsell physical books. E-tickets replace the paper variety. Archives are digitized. The world we know was made from paper, and yet everywhere we look, paper is beginning to disappear. As we enter a world beyond paper, Ian Sansom explores the paradoxes of the greatest of man-made materials and shows how some kinds of paper, and the ghosts and shadows of paper, will always be with us.Paper: An Elegy is a history of paper in all its forms and functions. Both a cultural study and a series of personal reflections on the meaning of paper, this book is a timely meditation on the very paper it is printed on.

Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie's the company that revolutionized the hair-care industry.When Miko and her sister, Titi, were children, their grandmother Miss Jessie taught them independence and showed them the value of being "do it yourself" women, all while whipping up homemade hair concoctions at her kitchen table. As a co-founder of Miss Jessie's, Miko reveals how she and Titi applied their grandmother's lessons to create a successful business from scratch. Miss Jessie's chronicles the Branch sisters' remarkable story. When they were children, their stern father encouraged them to become self-reliant and not to depend on their looks to get ahead. Taking this message to heart, they blossomed into business owners and leaders in their field, using ingenuity and without borrowing a dime. They soaked up the entrepreneurial and creative culture of the early hip-hop era on the streets of Brooklyn in the late 1990s, and in the high-end salons of Manhattan. They blended these inspirations to establish a business that has gone from their kitchen table to the shelves of major retailers around the globe, revolutionizing the hair-care industry. A charming and enlightening look at the women behind the brand, Miss Jessie's is chock-full of entertaining stories and invaluable instruction that can be applied to any business: an authentic expression that the American Dream is possible.

Thirty-nine of America's most successful business leaders share the most important decisions of their careers and the life and career lessons they hold for us all. When former CEO Harlan Steinbaum decided to buy back his retail drug chain with his partners, his life changed dramatically. The personal impact that this one business decision this "tough call" had on Steinbaum made him wonder if others had experienced similar kinds of defining moments in their own careers. To find out, he reached out to some of the most successful people in the country leaders from companies such as Verizon, Chrysler, ESPN, Ogilvy & Mather, Enterprise Rent-A-Car, WellPoint, and Panera Bread Company to pinpoint the career-defining decisions that were integral to their success. The result is Tough Calls from the Corner Office, a treasure trove of rich business wisdom, stories of tough decisions and hard-won victories, and lessons from a lifetime of achievement in the world of business.Tough Calls from the Corner Office offers inspiring stories, lessons, principles, strategies, ideas, and solutions drawn from every stage in a successful career, from early key choices to the final leave-taking from the world of work. Given unprecedented access to such visionaries as Union Square Hospitality Group's Danny Meyer, ESPN's Bill Rasmussen, Build-A-Bear's Maxine Clark, and Let's Make a Deal's Monty Hall, Steinbaum shares their experiences, told in their own words, so that others may learn from them. In a time when many people are at professional crossroads, Tough Calls from the Corner Office offers inspiration and the confidence to believe that tough decisions can be the first step to extraordinary success.

When eight-year-old Lucrezia Orsina Vizzana (1590-1662) entered one of the preeminent convents in Bologna in 1598, she had no idea what cloistered life had in store for her. Thanks to clandestine instruction from a local maestro di cappella-and despite the church hierarchy's vehement opposition to all convent music-Vizzana became the star of the convent, composing works so thoroughly modern and expressive that a recent critic described them as "e;historical treasures."e; But at the very moment when Vizzana's works appeared in 1623-she would be the only Bolognese nun ever to publish her music-extraordinary troubles beset her and her fellow nuns, as episcopal authorities arrived to investigate anonymous allegations of sisterly improprieties with male members of their order.?Craig A. Monson retells the story of Vizzana and the nuns of Santa Cristina to elucidate the role that music played in the lives of these cloistered women. Gifted singers, instrumentalists, and composers, these nuns used music not only to forge links with the community beyond convent walls, but also to challenge and circumvent ecclesiastical authority. Monson explains how the sisters of Santa Cristina-refusing to accept what the church hierarchy called God's will and what the nuns perceived as a besmirching of their honor-fought back with words and music, and when these proved futile, with bricks, roof tiles, and stones. These women defied one Bolognese archbishop after another, cardinals in Rome, and even the pope himself, until threats of excommunication and abandonment by their families brought them to their knees twenty-five years later. By then, Santa Cristina's imaginative but frail composer literally had been driven mad by the conflict.?Monson's fascinating narrative relies heavily on the words of its various protagonists, on both sides of the cloister wall, who emerge vividly as imaginative, independent-minded, and not always sympathetic figures. In restoring the musically gifted Lucrezia Orsina Vizzana to history, Monson introduces readers to the full range of captivating characters who played their parts in seventeenth-century convent life.?

Allan H. Meltzer's monumental history of the Federal Reserve System tells the story of one of America's most influential but least understood public institutions. This first volume covers the period from the Federal Reserve's founding in 1913 through the Treasury-Federal Reserve Accord of 1951, which marked the beginning of a larger and greatly changed institution.To understand why the Federal Reserve acted as it did at key points in its history, Meltzer draws on meeting minutes, correspondence, and other internal documents (many made public only during the 1970s) to trace the reasoning behind its policy decisions. He explains, for instance, why the Federal Reserve remained passive throughout most of the economic decline that led to the Great Depression, and how the Board's actions helped to produce the deep recession of 1937 and 1938. He also highlights the impact on the institution of individuals such as Benjamin Strong, governor of the Federal Reserve Bank of New York in the 1920s, who played a key role in the adoption of a more active monetary policy by the Federal Reserve. Meltzer also examines the influence the Federal Reserve has had on international affairs, from attempts to build a new international financial system in the 1920s to the Bretton Woods Agreement of 1944 that established the International Monetary Fund and the World Bank, and the failure of the London Economic Conference of 1933.Written by one of the world's leading economists, this magisterial biography of the Federal Reserve and the people who helped shape it will interest economists, central bankers, historians, political scientists, policymakers, and anyone seeking a deep understanding of the institution that controls America's purse strings."e;It was 'an unprecedented orgy of extravagance, a mania for speculation, overextended business in nearly all lines and in every section of the country.' An Alan Greenspan rumination about the irrational exuberance of the late 1990sTry the 1920 annual report of the board of governors of the Federal Reserve. . . . To understand why the Fed acted as it did-at these critical moments and many others-would require years of study, poring over letters, the minutes of meetings and internal Fed documents. Such a task would naturally deter most scholars of economic history but not, thank goodness, Allan Meltzer."e;-Wall Street Journal"e;A seminal work that anyone interested in the inner workings of the U. S. central bank should read. A work that scholars will mine for years to come."e;-John M. Berry, Washington Post"e;An exceptionally clear story about why, as the ideas that actually informed policy evolved, things sometimes went well and sometimes went badly. . . . One can only hope that we do not have to wait too long for the second installment."e;-David Laidler, Journal of Economic Literature"e;A thorough narrative history of a high order. Meltzer's analysis is persuasive and acute. His work will stand for a generation as the benchmark history of the world's most powerful economic institution. It is an impressive, even awe-inspiring achievement."e;-Sir Howard Davies, Times Higher Education Supplement

In this new edition, Arthur Fine looks at Einstein's philosophy of science and develops his own views on realism. A new Afterword discusses the reaction to Fine's own theory."e;What really led Einstein . . . to renounce the new quantum orderFor those interested in this question, this book is compulsory reading."e;-Harvey R. Brown, American Journal of Physics"e;Fine has successfully combined a historical account of Einstein's philosophical views on quantum mechanics and a discussion of some of the philosophical problems associated with the interpretation of quantum theory with a discussion of some of the contemporary questions concerning realism and antirealism. . . . Clear, thoughtful, [and] well-written."e;-Allan Franklin, Annals of Science"e;Attempts, from Einstein's published works and unpublished correspondence, to piece together a coherent picture of 'Einstein realism.' Especially illuminating are the letters between Einstein and fellow realist Schrdinger, as the latter was composing his famous 'Schrdinger-Cat' paper."e;-Nick Herbert, New Scientist"e;Beautifully clear. . . . Fine's analysis is penetrating, his own results original and important. . . . The book is a splendid combination of new ways to think about quantum mechanics, about realism, and about Einstein's views of both."e;-Nancy Cartwright, Isis

The first public orphanage in America, the Charleston Orphan House saw to the welfare and education of thousands of children from poor white families in the urban South. From wealthy benefactors to the families who sought its assistance to the artisans and merchants who relied on its charges as apprentices, the Orphan House was a critical component of the city's social fabric. By bringing together white citizens from all levels of society, it also played a powerful political role in maintaining the prevailing social order.?John E. Murray tells the story of the Charleston Orphan House for the first time through the words of those who lived there or had family members who did. Through their letters and petitions, the book follows the families from the events and decisions that led them to the Charleston Orphan House through the children's time spent there to, in a few cases, their later adult lives. What these accounts reveal are families struggling to maintain ties after catastrophic loss and to preserve bonds with children who no longer lived under their roofs.?An intimate glimpse into the lives of the white poor in early American history, The Charleston Orphan House is moreover an illuminating look at social welfare provision in the antebellum South.

Rereading the Fossil Record presents the first-ever historical account of the origin, rise, and importance of paleobiology, from the mid-nineteenth century to the late 1980s.?Drawing on a wealth of archival material, David Sepkoski shows how the movement was conceived and promoted by a small but influential group of paleontologists and examines the intellectual, disciplinary, and political dynamics involved in the ascendency of paleobiology. By tracing the role of computer technology, large databases, and quantitative analytical methods in the emergence of paleobiology, this book also offers insight into the growing prominence and centrality of data-driven approaches in recent science.

The authority of poetry varies from one period to another, from one culture to another. For Robert von Hallberg, the authority of lyric poetry has three sources: religious affirmation, the social institutions of those who speak the idioms from which particular poems are made, and the extraordinary cognition generated by the formal and musical resources of poems. Lyric Powers helps students, poets, and general readers to recognize the pleasures and understand the ambitions of lyric poetry.To explain why a reader might prefer one kind of poem to another, von Hallberg analyzes-beyond the political and intellectual significance of poems-the musicality of both lyric poetry and popular song, including that of Tin Pan Alley and doo-wop. He shows that poets have distinctive intellectual resources-not just rhetorical resources-for examining their subjects, and that the power of poetic language to generalize, not particularize, is what justly deserves a critic's attention.The first book in more than a decade from this respected critic, Lyric Powers will be celebrated as a genuine event by readers of poetry and literary criticism.

From Galileo, who used the hollow stalks of grass to demonstrate the idea that peripherally located construction materials provide most of the resistance to bending forces, to Leonardo da Vinci, whose illustrations of the parachute are alleged to be based on his study of the dandelion's pappus and the maple tree's samara, many of our greatest physicists, mathematicians, and engineers have learned much from studying plants.?A symbiotic relationship between botany and the fields of physics, mathematics, engineering, and chemistry continues today, as is revealed in Plant Physics. The result of a long-term collaboration between plant evolutionary biologist Karl J. Niklas and physicist Hanns-Christof Spatz, Plant Physics presents a detailed account of the principles of classical physics, evolutionary theory, and plant biology in order to explain the complex interrelationships among plant form, function, environment, and evolutionary history. Covering a wide range of topics-from the development and evolution of the basic plant body and the ecology of aquatic unicellular plants to mathematical treatments of light attenuation through tree canopies and the movement of water through plants' roots, stems, and leaves-Plant Physics is destined to inspire students and professionals alike to traverse disciplinary membranes.

All living things on earth-from individual species to entire ecosystems-have evolved through time, and evolution is the acknowledged framework of modern biology. Yet many areas of biology have moved from a focus on evolution to much narrower perspectives.Daniel R. Brooks and Deborah A. McLennan argue that it is impossible to comprehend the nature of life on earth unless evolution-the history of organisms-is restored to a central position in research. They demonstrate how the phylogenetic approach can be integrated with ecological and behavioral studies to produce a richer and more complete picture of evolution. Clearly setting out the conceptual, methodological, and empirical foundations of their research program, Brooks and McLennan show how scientists can use it to unravel the evolutionary history of virtually any characteristic of any living thing, from behaviors to ecosystems. They illustrate and test their approach with examples drawn from a wide variety of species and habitats.The Nature of Diversity provides a powerful new tool for understanding, documenting, and preserving the world's biodiversity. It is an essential book for biologists working in evolution, ecology, behavior, conservation, and systematics. The argument in The Nature of Diversity greatly expands upon and refines the arguments made in the authors' previous book Phylogeny, Ecology, and Behavior.

The cultural battle known as the Quarrel of the Ancients and Moderns served as a sly cover for more deeply opposed views about the value of literature and the arts. One of the most public controversies of early modern Europe, the Quarrel has most often been depicted as pitting antiquarian conservatives against the insurgent critics of established authority. The Shock of the Ancient turns the canonical vision of those events on its head by demonstrating how the defenders of Greek literature-rather than clinging to an outmoded tradition-celebrated the radically different practices of the ancient world.At a time when the constraints of decorum and the politics of French absolutism quashed the expression of cultural differences, the ancient world presented a disturbing face of otherness. Larry F. Norman explores how the authoritative status of ancient Greek texts allowed them to justify literary depictions of the scandalous. The Shock of the Ancient surveys the diverse array of aesthetic models presented in these ancient works and considers how they both helped to undermine the rigid codes of neoclassicism and paved the way for the innovative philosophies of the Enlightenment. Broadly appealing to students of European literature, art history, and philosophy, this book is an important contribution to early modern literary and cultural debates.

Who during the Renaissance could have dissented from the values of reason and restraint, patience and humility, rejection of the worldly and the physicalThese widely articulated values were part of the inherited Christian tradition and were reinforced by key elements in the Renaissance, especially the revival of Stoicism and Platonism. This book is devoted to those who did dissent from them.?Richard Strier reveals that many long-recognized major texts did question the most traditional values and uncovers a Renaissance far more bumptious and affirmative than much recent scholarship has allowed.The Unrepentant Renaissance counters the prevalent view of the period as dominated by the regulation of bodies and passions, aiming to reclaim the Renaissance as an era happily churning with surprising, worldly, and self-assertive energies. Reviving the perspective of Jacob Burckhardt and Nietzsche, Strier provides fresh and uninhibited readings of texts by Petrarch, More, Shakespeare, Ignatius Loyola, Montaigne, Descartes, and Milton. Strier's lively argument will stir debate throughout the field of Renaissance studies.

As explorers and scientists have known for decades, the Neotropics harbor a fantastic array of our planet's mammalian diversity, from capybaras and capuchins to maned wolves and mouse opossums to sloths and sakis. This biological bounty can be attributed partly to the striking diversity of Neotropical landscapes and climates and partly to a series of continental connections that permitted intermittent faunal exchanges with Africa, Antarctica, Australia, and North America. Thus, to comprehend the development of modern Neotropical mammal faunas requires not only mastery of the Neotropics' substantial diversity, but also knowledge of mammalian lineages and landscapes dating back to the Mesozoic.Bones, Clones, and Biomes offers just that-an exploration of the development and relationships of the modern mammal fauna through a series of studies that encompass the last 100 million years and both Central and South America. This work serves as a complement to more taxonomically driven works, providing for readers the long geologic and biogeographic contexts that undergird the abundance and diversity of Neotropical mammals. Rather than documenting diversity or distribution, this collection traverses the patterns that the distributions and relationships across mammal species convey, bringing together for the first time geology, paleobiology, systematics, mammalogy, and biogeography. Of critical importance is the book's utility for current conservation and management programs, part of a rapidly rising conservation paleobiology initiative.

"e;American success or failure in Iraq may well depend on whether the Iraqis like American soldiers or not."e;?The U.S. military could certainly have used that bit of wisdom in 2003, as violence began to eclipse the Iraq War's early successes. Ironically, had the Army only looked in its own archives, they would have found it-that piece of advice is from a manual the U.S. War Department handed out to American servicemen posted in Iraq back in 1943.The advice in Instructions for American Servicemen in Iraq during World War II,presented here in a new facsimile edition, retains a surprising, even haunting, relevance in light of today's muddled efforts to win Iraqi hearts and minds. Designed to help American soldiers understand and cope with what was at the time an utterly unfamiliar culture-the manual explains how to pronounce the word Iraq, for instance-this brief, accessible handbookmixes do-and-don't-style tips ("e;Always respect the Moslem women."e; "e;Talk Arabic if you can to the people. No matter how badly you do it, they will like it."e;) with general observations on Iraqi history and society. The book's overall message still rings true-dramatically so-more than sixty years later: treat an Iraqi and his family with honor and respect, and you will have a strong ally; treat him with disrespect and you will create an unyielding enemy.With a foreword by Lieutenant Colonel John A. Nagl reflecting on the manual's continuing applicability-and lamenting that it was unknown at the start of the invasion-this new edition of Instructions for American Servicemen in Iraq will be essential reading for anyone who cares about the future of Iraq and the fate of the American soldiers serving there.