万本电子书0元读

万本电子书0元读

Lost Worlds
Lost Worlds
Yeadon, David
¥156.04
The author of The Back of Beyond continues the chronicle of his odyssey into some of the farthest corners of the world, from the Mountains of the Moon in Zaire, to wilderness Tasmania, to the unknown regions of New Guinea.
Little Princes
Little Princes
Grennan, Conor
¥95.11
One Person Can Make a Difference In search of adventure, twenty-nine-year-old Conor Grennan traded his day job for a year-long trip around the globe, a journey that began with a three-month stint volunteering at the Little Princes Children's Home, an orphanage in war-torn Nepal. Conor was initially reluctant to volunteer, unsure whether he had the proper skill, or enough passion, to get involved in a developing country in the middle of a civil war. But he was soon overcome by the herd of rambunctious, resilient children who would challenge and reward him in a way that he had never imagined. When Conor learned the unthinkable truth about their situation, he was stunned: The children were not orphans at all. Child traffickers were promising families in remote villages to protect their children from the civil war for a huge fee by taking them to safety. They would then abandon the children far from home, in the chaos of Nepal's capital, Kathmandu.For Conor, what began as a footloose adventure becomes a commitment to reunite the children he had grown to love with their families, but this would be no small task. He would risk his life on a journey through the legendary mountains of Nepal, facing the dangers of a bloody civil war and a debilitating injury. Waiting for Conor back in Kathmandu, and hopeful he would make it out before being trapped in by snow, was the woman who would eventually become his wife and share his life's work. Little Princes is a true story of families and children, and what one person is capable of when faced with seemingly insurmountable odds. At turns tragic, joyful, and hilarious, Little Princes is a testament to the power of faith and the ability of love to carry us beyond our wildest expectations.
How Not to Write a Novel
How Not to Write a Novel
Mittelmark, Howard
¥94.10
"What do you think of my fiction book writing?" the aspiring novelist extorted. "Darn," the editor hectored, in turn. "I can not publish your novel! It is full of what we in the business call 'really awful writing.'" "But how shall I absolve this dilemmaI have already read every tome available on how to write well and get published!" The writer tossed his head about, wildly."It might help," opined the blonde editor, helpfully, "to ponder how NOT to write a novel, so you might avoid the very thing!" Many writing books offer sound advice on how to write well. This is not one of those books. On the contrary, this is a collection of terrible, awkward, and laughably unreadable excerpts that will teach you what to avoid at all costs if you ever want your novel published. In How Not to Write a Novel, authors Howard Mittelmark and Sandra Newman distill their 30 years combined experience in teaching, editing, writing, and reviewing fiction to bring you real advice from the other side of the query letter. Rather than telling you how or what to write, they identify the 200 most common mistakes unconsciously made by writers and teach you to recognize, avoid, and amend them. With hilarious "mis-examples" to demonstrate each manu*-mangling error, they'll help you troubleshoot your beginnings and endings, bad guys, love interests, style, jokes, perspective, voice, and more. As funny as it is useful, this essential how-NOT-to guide will help you get your manu* out of the slush pile and into the bookstore.
How to Write
How to Write
Rhodes, Richard
¥94.10
Uniquely fusing practical advice on writing with his own insights into the craft, Pulitzer Prize-winning author Richard Rhodes constructs beautiful prose about the issues would-be writers are most afraid to articulate: How do I dare writeWhere do I beginWhat do I do with this story I have to tell that fills and breaks my heartRich with personal vignettes about Rhode's sources of inspiration, How to Write is also a memoir of one of the most original and celebrated writers of our day.
You're Not the Boss of Me
You're Not the Boss of Me
Braun, Betsy Brown
¥88.56
"Save me! My child is acting like a brat!"What parent hasn't thought her child was a brat at one point or anotherWhether your child really is a brat, is at risk of becoming one, or is simply trying to grow up in a world filled with temptations and distractions, you'll love this book! It's the ultimate hands-on guide to cultivating character traits that are tried-and-true "bratbusters." Full of no-nonsense, practical "Tips and Scripts," You're Not the Boss of Me offers just the help you need to deal with many of the more challenging behaviors typical of four- to twelve-year-olds. With Betsy Brown Braun's humorous, supportive, and authoritative voice as a guide, navigating some of the most exasperating aspects of these formative years with confidence and laying the groundwork for your child's future just got a whole lot easier! It's All Here What to Say and Do to Help Your Child: Get Over the Gimmes Tell the Truth Be Self-Reliant Develop Empathy Show Gratitude Be Respectful Take Responsibility Be Independent Exercise Humor and Not Be Spoiled!
You Never Give Me Your Money
You Never Give Me Your Money
Doggett, Peter
¥88.56
The world stopped in 1970 when Paul McCartney announced that he was through with the Beatles. His statement not only marked the end of the band's remarkable career, but also seemed to signal the demise of an era of unprecedented optimism in social history. Though the Beatles' breakup was widely viewed as a cultural tragedy, one of the most fascinating phases of their story was just about to begin.Now, for the first time, You Never Give Me Your Money tells the behind-the-scenes story of the personal rivalries and legal feuds that have dominated the Beatles' lives since 1969. Journalist Peter Doggett charts the Shakespearean battles between Lennon and McCartney, the conflict in George Harrison's life between spirituality and fame, and the struggle with alcoholism that threatened to take Richard Starkey's life. In vivid detail, Doggett also describes the wild mismanagement of the Beatles' fortune staked largely in Apple Corps. You Never Give Me Your Money is a compelling human drama and an equally rich and absorbing story of the Beatles' creative and financial empire, set up to safeguard their interests but destined to control their lives. From tragedy to triumphant reunion, and chart success to courtroom battles, this meticulously researched work tells the previously untold story of a group and a legacy that will never be forgotten.
Harper
Harper
Cliff, Nigel
¥166.09
A sweeping historical epic and a radical new interpretation of Vasco da Gama’s groundbreaking voyages, seen as a turning point in the struggle between Christianity and Islam In 1498 a young captain sailed from Portugal, circumnavigated Africa, crossed the Indian Ocean, and discovered the sea route to the Indies and, with it, access to the fabled wealth of the East. It was the longest voyage known to history. The little ships were pushed beyond their limits, and their crews were racked by storms and devastated by disease. However, their greatest enemy was neither nature nor even the sheer dread of venturing into unknown worlds that existed on maps populated by coiled, toothy sea monsters. With bloodred Crusader crosses emblazoned on their sails, the explorers arrived in the heart of the Muslim East at a time when the old hostilities between Christianity and Islam had risen to a new level of intensity. In two voyages that spanned six years, Vasco da Gama would fight a running sea battle that would ultimately change the fate of three continents. An epic tale of spies, intrigue, and treachery; of bravado, brinkmanship, and confused and often comical collisions between cultures encountering one another for the first time; Holy War also offers a surprising new interpretation of the broad sweep of history. Identifying Vasco da Gama’s arrival in the East as a turning point in the centuries-old struggle between Islam and Christianity—one that continues to shape our world—Holy War reveals the unexpected truth that both Vasco da Gama and his archrival, Christopher Columbus, set sail with the clear purpose of launching a Crusade whose objective was to reach the Indies; seize control of its markets in spices, silks, and precious gems from Muslim traders; and claim for Portugal or Spain, respectively, all the territories they discovered. Vasco da Gama triumphed in his mission and drew a dividing line between the Muslim and Christian eras of history—what we in the West call the medieval and the modern ages. Now that the world is once again tipping back East, Holy War offers a key to understanding age-old religious and cultural rivalries resurgent today.
Phil Hellmuth Presents Read 'Em and Reap
Phil Hellmuth Presents Read 'Em and Reap
Navarro, Joe
¥106.31
very great player knows that success in poker is part luck, part math, and part subterfuge. While the math of poker has been refined over the past 20 years, the ability to read other players and keep your own "tells" in check has mostly been learned by trial and error.But now, Joe Navarro, a former FBI counterintelligence officer specializing in nonverbal communication and behavior analysis or, to put it simply, a man who can tell when someone's lying offers foolproof techniques, illustrated with amazing examples from poker pro Phil Hellmuth, that will help you decode and interpret your opponents' body language and other silent tip-offs while concealing your own. You'll become a human lie detector, ready to call every bluff and the most feared player in the room.
Daddy, Stop Talking!
Daddy, Stop Talking!
Carolla, Adam
¥94.10
Last Will & Testament of Adam CarollaI, Adam Carolla, being of beaten-down mind, declare this to be my Last Will and Testament. I revoke all wills and addendums previously made by me. (You guys never did listen, anyway.) Article II appoint the rest of the world's unappreciated dads as Personal Representatives to administer this Will. I bequeath to them the right to crack a couple cold ones in the garage after working their asses off all week and ask that they be permitted to watch all the porn they like and not have to change diapers and get dragged to every preschool "graduation" and PTA meeting. Article IITo my wife, I leave a safe-deposit box, the sole content of which is a note reading "Get a job. I'm dead," and my best wishes on trying to keep up with the unending demands of our houses, cars, dog, and kids.Article IIII devise, bequeath, and give my kids this book, Daddy, Stop Talking. Since you guys were the death of me, I leave you these pages of wisdom. But no cash, cars, or property. You've got to earn those. On that note, I further demand that the following message be placed on the marker of my grave: "You're All on Your Own Now. Enjoy."
One More Step
One More Step
Paddock, Bonner
¥95.39
In 2008, Bonner Paddock summited 19,341-foot-high mount kilimanjaro, the world's tallest freestanding mountain. Four years later, he earned the elite triathlete title kona Ironman. Thousands have done each individually. Bonner is the first person with cerebral palsy to do both.Bonner Paddock grew up just wanting to be ordinary. Despite his skinny legs and habit of tripping over nothing, he fought to keep up with his athletic older brothers, learned to battle riptides with his grandfather on close watch, and did everything he could to feel like a regular kid, even when it became clear he wasn't. After being diagnosed with cerebral palsy at age eleven, Bonner didn't let it limit him instead he simply ignored its existence. For the next eighteen years, he guarded the truth about his health, building a normal life and keeping his secret from everyone most of all himself.But the sudden death of a friend's young son named Jake, a boy who also suffered from cerebral palsy, forced Bonner to reevaluate who he was. No longer content striving for normal, he began to pursue one breathtaking experience after another in Jake's memory, never hiding from his physical limitations and, in the process, raising international awareness about cerebral palsy. T is appetite for challenges led him to the foothills of Mount Kilimanjaro where, pushing his fragile body to the brink and barely surviving, he braved one mountain only to discover that he still had farther to climb.Embracing his weaknesses to understand his strengths, he then pursued the ultimate adventure: testing his mind, body, and will at the Ironman in Kona, Hawaii, a race regarded by many as the hardest on earth. Along the way he forged a renewed bond with his family and launched a foundation to help disabled children in Africa and at home.In the end, his remarkable journey took him across the globe and introduced him to a compelling cast of characters from Tanzanian mountain guides to top-class surgeons, to disabled children, to champion athletes all of whom inspired his quest. Infused with his irresistible charisma, courage, and heart, and illustrated with sixteen pages of color photos, One More Step is a gripping story of human perseverance that demonstrates how our lives are not defined by limits, but by the moments and lessons that push us past them.
The Storm of the Century
The Storm of the Century
Roker, Al
¥100.71
In this gripping narrative history, Al Roker from NBC’s Today and the Weather Channel vividly examines the deadliest natural disaster in American history—a haunting and inspiring tale of tragedy, heroism, and resilience that is full of lessons for today’s new age of extreme weather. On the afternoon of September 8, 1900, two-hundred-mile-per-hour winds and fifteen-foot waves slammed into Galveston, the booming port city on Texas’s Gulf Coast. By dawn the next day, the city that hours earlier had stood as a symbol of America’s growth and expansion was now gone. Shattered, grief-stricken survivors emerged to witness a level of destruction never before seen: Eight thousand corpses littered the streets and were buried under the massive wreckage. Rushing water had lifted buildings from their foundations, smashing them into pieces, while wind gusts had upended steel girders and trestles, driving them through house walls and into sidewalks. No race or class was spared its wrath. In less than twenty-four hours, a single storm had destroyed a major American metropolis—and awakened a nation to the terrifying power of nature. Blending an unforgettable cast of characters, accessible weather science, and deep historical research into a sweeping and dramatic narrative, The Storm of the Century brings this legendary hurricane and its aftermath into fresh focus. No other natural disaster has ever matched the havoc caused by the awesome mix of winds, rain, and flooding that devastated Galveston and shocked a young, optimistic nation on the cusp of modernity. Exploring the impact of the tragedy on a rising country’s confidence—the trauma of the loss and the determination of the response—Al Roker illuminates the United States’s character at the dawn of the “American Century,” while also underlining the fact that no matter how mighty they may become, all nations must respect the ferocious potential of our natural environment.
Is the Bible True?
Is the Bible True?
Sheler, Jeffery L.
¥96.50
In this lucid, insightful work, U.S. News World Report religion writer Jeffrey L. Sheler draws upon years of investigation and in-depth interviews to tackle such controversial subjects as the recent Jesus Seminar, modern biblical archaeology, the Dead Sea Scrolls, and the mysterious Bible codes. This solid exploration into some of the thorniest aspects of current debates about the Bible and religion concludes with a message of reassurance about historical accuracy, validity, and integrity of the Scriptures. Sheler's bold but balanced investigation discloses a Bible still worthy of belief in a modern age. In this authoritative book, renowned U.S. News World Report religion writer Jeffrey L. Sheler sifts through the claims and counterclaims of contemporary biblical studies. After carefully investigating the full spectrum of cutting-edge research and conflicting reports, he challenges the popular perception that the credibility of the Bible has been seriously undermined by critical scholarship. Rather, he concludes that the weight of the historical evidence upholds the essential truth of Exodus, the Gospel accounts of Jesus, and other vital elements of the Bible. The author draws extensively from his own interviews with leading Bible experts and on-site reports from Israel and Egypt in his examination of scholarship's hot-button issues, including: Dramatic archaeological discoveries that both affirm and challenge the history in the Bible. The controversial quest for the historical Jesus and its sometimes flawed arguments and skeptical assumptions regarding the reliability of the Gospels. The amazing revelations of the Dead Sea Scrolls and other ancient texts that profoundly influence our understanding of the Bible. The mysterious phenomenon of The Bible Code and why there may be far less to its doomsday prophesies than meets the eye. Sheler's considerable experience as a leading religion journalist enables him to get to the heart of the issues without the jargon. Written in clear, compelling prose, Is the Bible TruePresents a sophisticated analysis informed by important scholarly work in lucid, accessible terms.
101 Poems to Get You Through the Day (and Night)
101 Poems to Get You Through the Day (and Night)
Goodwin, Daisy
¥90.54
This is an anthology designed to help you get through the stresses of modern life. For rapid and effective relief around the clock, 24-7, without side effects, try a poem -- whatever the time of the day (or night), you can be sure that some poet, past or present, has been there too.To help you find the right poem at the right time, the organization of the book is like that of a book of hours. Starting with Getting Up, it then moves on to those other morning traumas: Stepping on the Scale and Looking into the Mirror.As the day moves on there are sections to cover everything, from Office Politics to Off to School. And if by five p.m. your head is throbbing, dig into the poems in the Take 5 section and let the world recede. By the end of the day you may want to look for inspiration among the poems in Going Home, but if you are intent on veering from the straight and narrow, then turn to the Behaving Badly poems and you'll find you're in good company. Anyone who feels vaguely guilty about settling down in front of the TV instead of taking café society by storm should turn to the poems in the Not Tonight section.
Introduction to Business
Introduction to Business
Williams, H. James
¥90.54
The Collins College Outline for Introduction to Business provides students with a detailed overview of the basic business studies curriculum. This guide covers business foundations, the global economy, company structure and formation, personnel and production management, labor-management relations, marketing concepts and logistics, statistical analysis, financial strategies, careers in business, and much more. Completely revised and updated by Dr. H. James Williams, Introduction to Business includes practical "test yourself" sections with answers and complete explanations at the end of each chapter. Also included are bibliographies for further reading, as well as charts, graphs, and illustrations.The Collins College Outlines are a completely revised, in-depth series of study guides for all areas of study, including the Humanities, Social Sciences, Mathematics, Science, Language, History, and Business. Featuring the most up-to-date information, each book is written by a seasoned professor in the field and focuses on a simplified and general overview of the subject for college students and, where appropriate, Advanced Placement students. Each Collins College Outline is fully integrated with the major curriculum for its subject and is a perfect supplement for any standard textbook.
The Art of Mindfulness
The Art of Mindfulness
Hanh, Thich Nhat
¥54.46
This selection from Thich Nhat Hanh's bestselling The Art of Power illuminates the core Buddhist concept of mindfulness for the Western readerIn The Art of Mindfulness, one of the most revered Buddhist teachers in the world, Thich Nhat Hanh delivers a life changing practice to overcome our overdriven mind, to let go of preoccupations and multitasking and focus solely on the task at hand. By devoting 100% of our attention 100% of the time on what we are doing in the moment, we can alleviate suffering, fear, and anxiety. With the energy of mindfulness and the capacity of looking deeply, we can find the insights to transform and heal any situation.
Catastrophe
Catastrophe
Morris, Dick
¥90.77
It's time to take back our country.Now. It's that simple. It's that urgent.So begins Dick Morris and Eileen McGann's latest and most important book. They say that we must act before President Barack Obama fully implements his radical political agenda. Because after Obama has won his war on prosperity and canceled the war on terror, it will be too late to regain our liberty or our security.At a time when we needed a pragmatic centrist to lead us out of recession, we got a doctrinaire socialist who wants to use the crisis to put the government in charge of the economy and enact European socialism here in the United States. Cars, banks what's nextHe will keep at it until Washington governs every major business in America and sets all our salaries.It's a catastrophe.Dick Morris and Eileen McGann saw the meltdown coming. In their book Outrage, they called out the house of cards that was Fannie Mae. In Fleeced, they went after the credit card companies, the subprime mortgage lenders, and the hedge fund billionaires who conspired to wreck the economy and Barack Obama, whose policies, they predicted last summer, would "trigger a stock market crash." Now, in Catastrophe, Morris and McGann take a hard look at America in free fall and at how Obama is transforming a vulnerable America into a socialist state.They tell the truth about Obama and his radical policies: He will destroy our health care system so that no one gets adequate care. He designed his bank rescue plan to pave the way for nation-alization of the banks and socialization of the economy. He firmly believes in government control of our major industries he's already commandeered the banks and the automobile industry. He plans to reshape the political landscape to keep the left in power for decades by cooking the census, enfranchising illegal immigrants, muzzling talk radio, and coercing workers into unions. He is attacking those who fight terrorism while letting the terrorists go free. He gives aid to Hamas while Shariah Law threatens to take over America. He has repealed the Declaration of Independence and put us under a worldwide, European-dominated financial regulatory system. But Obama is not working alone. Morris and McGann spell out how Congress is complicit: How Senator Chris Dodd and Congressman Charlie Rangel use special interests and special friends for their own enrichment and glorification. How Ted Kennedy Jr. is exploiting his father's health care power. "This is no time for apathy or alienation or hopelessness," Morris and McGann remind us. "It's a time for action." And that action must begin now before it's too late.
Instant Mom
Instant Mom
Vardalos, Nia
¥88.56
For the first time, Nia Vardalos, writer and star of My Big Fat Greek Wedding, tells her hilarious and heartfelt bumpy-road-to-parenting story that eventually leads to her meeting an almost-three-year old girl who she knows instantly is her daughter.Vardalos chronicles it all with her signature wit and candor but also weaves in delicious behind-the-scenes Hollywood stories on the making of her films from working with Tom Hanks to meeting Oprah to having dinner with the Queen of England.In Instant Mom, Vardalos writes how moments after she finds out she has been nominated for an Academy Award, she is alone and en route to a fertility clinic, trying yet again for a chance at motherhood, wondering how long she can continue. When she finally adopts her daughter via American Foster Care, Vardalos reveals what really came next how, with only fourteen hours' notice, she and her husband transitioned their preschool aged daughter into their home. The Appendix includes information on how to adopt from all over the world. Vardalos will donate proceeds from the book sales to charities.In her memoir, Instant Mom, Vardalos reveals how she broke into the movie industry, became a working screenwriter and actress . . . and finally became a mom. Instantly.
The Little Big Things
The Little Big Things
Peters, Thomas J.
¥94.10
#131 The Case of the Two-Cent CandyYears ago, I wrote about a retail store in the Palo Alto environs a good one, which had a box of two-cent candies at the checkout. I subsequently remember that "little" parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine from retailers to bankers to plumbing-supply-house owners have come up to remind me, sometimes 15 or 20 years later, of "the two-cent candy story," and to tell me how it had a sizable impact on how they did business, metaphorically and in fact.Well, the Two-Cent Candy Phenomenon has struck again with oomph and in the most unlikely of places.For years Singapore's "brand" has more or less been Southeast Asia's "place that works." Its legendary operational efficiency in all it does has attracted businesses of all sorts to set up shop there. But as "the rest" in the geographic neighborhood closed the efficiency gap, and China continued to rise-race-soar, Singapore decided a couple of years ago to "rebrand" itself as not only a place that works but also as an exciting, "with it" city. (I was a participant in an early rebranding conference that also featured the likes of the late Anita Roddick, Deepak Chopra, and Infosys founder and superman N. R. Narayana Murthy.)Singapore's fabled operating efficiency starts, as indeed it should, at ports of entry the airport being a prime example. From immigration to baggage claim to transportation downtown, the services are unmatched anywhere in the world for speed and efficiency.Saga . . . Immigration services in Thailand, three days before a trip to Singapore, were a pain. ("Memorable.") And entering Russia some months ago was hardly a walk in the park, either. To be sure, and especially after 9/11, entry to the United States has not been a process you'd mistake for arriving at Disneyland, nor marked by an attitude that shouted "Welcome, honored guest."Singapore immigration services, on the other hand:The entry form was a marvel of simplicity. The lines were short, very short, with more than adequate staffing.The process was simple and unobtrusive.And:The immigration officer could have easily gotten work at Starbucks; she was all smiles and courtesy.And:Yes!Yes!And . . . yes!There was a little candy jar at each Immigration portal!The "candy jar message" in a dozen ways:"Welcome to Singapore, Tom!! We are absolutely beside ourselves with delight that you have decided to come here!"Wow!Wow!Wow!Ask yourself . . . now:What is my (personal, department, project, restaurant, law firm) "Two-Cent Candy"?Does every part of the process of working with us/me include two-cent candies?Do we, as a group, "think two-cent candies"?Operationalizing: Make "two-centing it" part and parcel of "the way we do business around here." Don't go light on the so-called substance but do remember that . . . perception is reality . . . and perception is shaped by two-cent candies as much as by that so-called hard substance.Start: Have your staff collect "two-cent candy stories" for the next two weeks in their routine "life" transactions. Share those stories. Translate into "our world." And implement.Repeat regularly.Forever.(Recession or no recession you can afford two cents.)(In fact, it is a particularly Brilliant Idea for a recession you doubtless don't maximize Two-Cent Opportunities. And what opportunities they are.)
Agatha Christie's Secret Notebooks
Agatha Christie's Secret Notebooks
Curran, John
¥94.10
A fascinating exploration of the contents of Agatha Christie's seventy-three private notebooks, including illustrations and two unpublished Poirot stories When Agatha Christie died in 1976, at age eighty-five, she had become the world's most popular author. With sales of more than two billion copies worldwide, in more than one hundred countries, she had achieved the impossible more than one book every year since the 1920s, every one a bestseller.So prolific was Agatha Christie's output sixty-six crime novels, twenty plays, six romance novels under a pseudonym and more than one hundred and fifty short stories it was often claimed that she had a photographic memory. Was this trueOr did she resort over those fifty-five years to more mundane methods of working out her ingenious crimesFollowing the death of Agatha's daughter, Rosalind, at the end of 2004, a remarkable legacy was revealed. Unearthed among her affairs at the family home of Greenway were Agatha Christie's private notebooks, seventy-three handwritten volumes of notes, lists and drafts outlining all her plans for her many books, plays and stories. Buried in this treasure trove, all in her unmistakable handwriting, are revelations about her famous books that will fascinate anyone who has ever read or watched an Agatha Christie story.How did the infamous twist in The Murder of Roger Ackroyd really come aboutWhich very famous Poirot novel started life as an adventure for Miss MarpleWhich books were designed to have completely differ-ent endings, and what were theyWhat were the plot ideas that she considered but rejected?Full of details she was too modest to reveal in her own autobiography, this remarkable new book includes a wealth of excerpts and pages reproduced directly from the notebooks and her letters, plus, for the first time, two newly discovered complete Hercule Poirot short stories never before published.
Crossing the Chasm
Crossing the Chasm
Moore, Geoffrey A.
¥101.00
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Instant Turnaround!
Instant Turnaround!
Paul, Harry
¥130.45
Transform Your Workplace!Imagine a company where people are excited about coming to work and giving their best efforts every day. In this innovative and engrossing business parable, Harry Paul and Ross Reck show managers at all levels how they can immediately and easily increase productivity by tapping into the discretionary effort of the people who work for them. Starting from the most basic aspect of business reality that people intentionally regulate the amount of effort they put into their jobs based upon how they feel they're being treated the authors point out that the most important part of the job of every manager, team leader, supervisor, and executive is to treat people in such a way that they become excited about applying all their discretionary effort toward performing their jobs.At the book's center is the story of Nancy Kim, a human resources director at a magazine that is struggling with all the problems associated with unhappy employees low productivity and morale along with high absenteeism and turnover. After she openly challenges the CEO's new management-by-the-numbers system, she's charged with turning the situation around immediately. Filled with real-world studies, Instant Turnaround! shows anyone how to turn the workplace into a destination a place where working hard feels like hardly working because it's engaging, enjoyable, and fulfilling.