In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

In October 2002, Susan Polk, a housewife and mother of three, was arrested for the murder of her husband, Felix. The arrest in her sleepy northern California town kicked off what would become one of the most captivating murder trials in recent memory, as police, local attorneys, and the national media sought to unravel the complex web of events that sent this seemingly devoted housewife over the edge.Now, with the exclusive access and in-depth reporting that made A Deadly Game a number one New York Times bestseller, Catherine Crier turns an analytical eye to the story of Susan Polk, delving into her past and examining how over twenty years of marriage culminated in murder. Tracing the family's history, Crier skillfully maneuvers the murky waters of the Polk's marriage, looking at the real story behind Susan, Felix, and their unorthodox courtship. When Susan was in high school, Felix, who was more than twenty years her senior, had been her psychologist, and it was during their sessions that the romantic entanglement began. From these troubling origins grew a difficult marriage, one which produced three healthy boys but also led to disturbing accusations of abuse from both spouses.With extraordinary detail, Crier dissects this dangerous relationship between husband and wife, exposing their psychological motivations and the painful impact that these motivations had on their sons, Adam, Eli, and Gabriel. Drawing on sources from all sides of the case, Crier masterfully reconstructs the tumultuous chronology of the Polk family, telling the story of how Susan and Felix struggled to control their rambunctious sons and their disintegrating marriage in the years and months leading up to Felix's death.But the history of the Polk family is only half the story. Here Crier also elucidates the methodical police work of the murder investigation, revealing never-before-seen photos and writings from the case file. In addition, she carefully scrutinizes the many twists and turns of the remarkable trial, exploring Susan's struggles with her defense attorneys and her shocking decision to represent herself.Dark, psychological, and terrifying, Final Analysis is a harrowing look at the recesses of the human mind and the trauma that reveals them.

Born in the mountains above Venice in the late fifteenth century, Tiziano Vecellio or Titian was the greatest painter of the Venetian High Renaissance. A poetic visionary and a technical master of oils, he painted everything, from frescoes and grand altarpieces to mythological stories and portraits works described by his contemporaries as "mirrors of nature."Sheila Hale's rich biography is the first since 1877 to examine all contemporary accounts of Titian's life and work as well as recent art historical scholarship, some of it previously unpublished. Her book charts the extraordinary transformation of Titian's style: from the radiant, minutely realized masterpieces of his youth, to the more freely painted work of his middle years, to the dark, tragic, sometimes terrifying visions of his old age. Drawing on the latest scientific examinations of his paintings, Hale seeks to explain the evolution of his methods and his art. In doing so, she also gives many different voices from Titian's lifetime to today free reign to explore, praise, and sometimes doubt his genius.When Titian died in 1576, in his late eighties, he had spent the whole of his working life in Venice the most celebrated city in Europe traveling as little as possible despite the clamor for his presence at the great courts of the continent. He had witnessed wars, Ottoman invasions, and the rising Protestant threat to the Catholic Church. He had become the favored painter of both Charles V the most powerful man in the world and his son, Philip II of Spain, who became Titian's most important patron.Sheila Hale's masterly biography presents Titian through the lens of the turbulent times in which he lived and explores how this innovative sixteenth-century master conveyed in his paintings a kind of truth that few other artists have been able to communicate, which has fascinated Titian's admirers and followers ever since.

The New One Minute Manager offers a way for you to succeed sooner with less stress in changing times both at work and at home.Based on the original book The One Minute Manager that helped millions of people around the world in organizations large and small, this new version of the classic story deals with a new world.The book will help you find meaning in your work and inspire you to discover new ways to help your organization adapt and prosper.The New One Minute Manager is a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Re-Directs, the new third secret.The story is based on studies in the behavioral sciences and medicine that support why these apparently simple methods work so well with so many people. And by the book's end, you will know how to apply what you discover to your own situation and enjoy the benefits.

The history of the Irish in baseball is much richer than anyone realizes. From early discrimination to later domination, from Mike Kelly, a society star in the 1880s, to the managerial fame of Connie Mack (né McGillicuddy), early Irish players and managers helped shape the game of baseball in every way. From the first curveball to the first players' unions, Irishmen took America's national pastime and made it their own, turning it into the glorious game we know today, as more recent players have kept alive the Irish tradition of setting records. A wild, fun, fact-filled celebration of the Irish in baseball, The Emerald Diamond intersperses interviews with current players with tales of such players as Dan Brouthers, who at 6'2" and well over 200 pounds, was the game's home-run king until Babe Ruth came along; and includes lively anecdotes about such colorfully nicknamed ballplayers as Tony "the Count" Mullane, Mike "King" Kelly, James "Pud" Galvin, Hugh "One-Arm" Daily, Frank "Silk" O'Loughlin, and "Iron Man" Joe McGinnity. Just a few of the great Irish athletes featured as well are Mickey Cochrane (for whom Mickey Mantle was named); Charles Comiskey; Ed Walsh, the last pitcher to win 40 games in a single season; and Ed Delahanty, whose prodigious life and mysterious death continue to be a source of intrigue. With decade-by-decade profiles of exciting Irish figures on the field and off, The Emerald Diamond also offers important discussion on cultural and political themes relevant to their times.

It is an era that redefined history. As the 1790s began, a fragile America teetered on the brink of oblivion, Russia towered as a vast imperial power, and France plunged into revolution. But in contrast to the way conventional histories tell it, none of these remarkable events occurred in isolation.Now, for the first time, acclaimed historian Jay Winik masterfully illuminates how their fates combined in one extraordinary moment to change the course of civilization. A sweeping, magisterial drama featuring the richest cast of characters ever to walk upon the world stage, including Washington, Jefferson, Louis XVI, Robespierre, and Catherine the Great, The Great Upheaval is a gripping, epic portrait of this tumultuous decade that will forever transform the way we see America's beginnings and our world

In this engrossing work of history, Lee Kennett brilliantly brings General Sherman's 1864 invasion of Georgia to life by capturing the ground-level experiences of the soldiers and civilians who witnesses the bloody campaign. From the skirmish at Buzzard Roost Gap all the way to Savannah ten months later, Kennet follows the notorious, complex Sherman, who attacked the devastated the heart of the Confederacy's arsenal. Marching Through Georgia describes, in gripping detail, the event that marked the end of the Old South.

Duty First is a penetrating account of a year inside one of America's premier schools for leadership -- the United States Military Academy -- as it celebrates the bicentennial of its founding. Ed Ruggero, a former West Point cadet and professor, takes an incisive look at how this elite school builds the "leaders of character" who will command the nation's military.Writing with deep insight and superb narrative skill, Ruggero follows the cadet's tumultuous lives: the initial grueling training; the strict student hierarchy and intense classroom work; and the interaction between the lowly first-year plebes and the upper-class cadets who train them. Duty First also shows the role played by the majors, captains, and sergeants, who oversee everything that happens at this unique institution.

Americans toss out 140 million cell phones every year. We discard 2 million plastic bottles every five minutes. And our total credit-card debt as of July 2011 is $793 billion.Plus, credit cards can make you fat.The American Dream was founded on the belief that anyone dedicated to thrift and hard work could create opportunities and achieve a better life. Now that dream has been reduced to a hyperquantified desire for fancier clothes, sleeker cars, and larger homes. We've lost our way, but James Roberts argues that it's not too late to find it again. In Shiny Objects, he offers us an opportunity to examine our day-to-day habits, and once again strive for lives of quality over quantity.Mining his years of research into the psychology of consumer behavior, Roberts gets to the heart of the often-surprising ways we make our purchasing decisions. What he and other researchers in his field have found is that no matter what our income level, Americans believe that we need more to live a good life. But as our standard of living has climbed over the past forty years, our self-reported happiness levels have flatlined.Roberts isn't merely concerned with the GDP or big-ticket purchases damaging spending habits play out countless times a day, in ways big and small: he demonstrates that even the amount we spend at our favorite fast-food joint increases anywhere from 60 to 100 percent when we use a credit card instead of cash. Every time we watch TV or turn on a radio we're exposed to marketing messages (experts estimate up to 3,000 of them daily). Consumption is king, and its toll is not just a financial one: relationships are suffering, too, as materialism encroaches on the time and value we give the people around us.By shedding much-needed light on the science of spending, Roberts empowers readers to make smart changes, improve self-control, and curtail spending. The American Dream is still ours for the taking, and Shiny Objects is ultimately a hopeful statement about the power we each hold to redefine the pursuit of happiness.

In May 1943, Allied sea and air forces won a stunning, dramatic, and vital victory over the largest and most powerful submarine force ever sent to sea, sinking forty-one German U-boats and damaging thirty-seven others. It was the forty-fifth month of World War II, and by the end of May the Germans were forced to acknowledge defeat and recall almost all of their remaining U-boats from the major traffic lanes of the North Atlantic. At U-Boat Headquarters in Berlin, despondent naval officers spoke of "Black May." It was a defeat from which the German U-boat fleet never recovered.Black May is a triumph of scholarship and narrative, an important work of history, and a great sea story. Acclaimed historian Michael Gannon, author of Operation Drumbeat, has done enormous research and produced the most thoroughly documented study ever done of these battles. In his compelling historical saga, the people are as significant as the technical information.Given the strategic importance of the events of May 1943, it is natural to ask, How did Black May happen and whyWho or what was responsibleWere new Allied tactics adopted or new weapons employed?This book answers those questions and many others. Drawing on original documents in German, British, U.S., and Canadian archives, as well as interviews with surviving participants, Gannon describes the exciting sea and air battles, frequently taking the reader inside the U-boats themselves, aboard British warships, onto the decks of torpedoed merchant ships, and into the cockpits of British and U.S. aircraft.Throughout, Gannon tells the Black May story from both the German and Allied perspectives, often using the actual words of captains and crews. Finally, he allows the reader to "listen in" on secretly recorded conversations of captured U-boat men in POW quarters during that same incredible month, giving intimate and moving access to the thoughts and emotions of seamen that is unparalleled in naval literature. Rarely, if ever, has the U-boat war been presented so accurately, so graphically, and so personally as in Black May.

The quintessential self-made man, master of brand identity, New York Times bestselling author, and award-winning executive KISS's Gene Simmons shares his manifesto for business success.KISS did not become one of the most successful rock bands in history by accident. Long before he first took the stage, Gene Simmons had a clear-cut operating plan for the business. Over the past forty years, KISS has sold more than 100 million CDs and DVDs worldwide and manages 5,000 licensed merchandise items from comic books and coffins to action figures and video games. The band received a star on the Hollywood Walk of Fame, and in 2014 was inducted into the Rock and Roll Hall of Fame. In addition to KISS, Simmons's lucrative ventures include two hit reality shows, a professional sports team, a restaurant chain, and a record label. A recipient of the Forbes Lifetime Achievement Award, this brilliant executive runs all of his businesses on his own no personal assistant, few handlers, and as little red tape as possible.In Me, Inc., Simmons gives aspiring entrepreneurs the critical tools they need to succeed. He discusses how to build a solid business strategy, harness the countless tools available in the digital age, educate yourself, and be the architect for the business entity that is you. Inspired by The Art of War, Me, Inc. is organized around thirteen specific, easy-to-understand principles for success "The Art of More" drawn from Simmons's own triumphs and failures. From finding the confidence necessary to get started, to surrounding yourself with the right people, to knowing when to pull the plug and when to double-down, these principles can help you attain the freedom and wealth of your dreams.

One of Bobby Kennedy's first acts after JFK's assassination was to write a letter to his eldest son, reminding him of the obligations of his name. Bobby sent the letter to eleven-year-old Joe, but the message was meant for all his sons and nephews.Sons of Camelot is the compelling story of that message and how it shaped each Kennedy son and grandson in the aftermath of President John F. Kennedy's death. Based on five years of rigorous research and unprecedented cooperation from both the Kennedys and the Shrivers, Sons of Camelot examines the lives characterized by overwhelming drama -- from the most spectacular mishaps, excesses, and tragediesto the remarkable accomplishments that have led to better lives for Americans and others around the world.The third volume in Laurence Leamer's bestselling history of America's first family, Sons of Camelot chronicles the spellbinding journey of a message sent from a father to his son ... from a president to his people.

Sammy Davis, Jr. will forever be remembered as one of America's finest entertainers. An all–around performer who could sing, dance, and act, Davis broke racial barriers in the entertainment world and became the only non–white member of the Rat Pack. Only now, however, is Davis's talent as a photographer finally being recognized. In this previously unpublished collection of black and white photography, readers will be fascinated by Davis's portrayals of A–list performers, iconic world leaders, and scenes from everyday life. Davis's subjects include dozens of classic celebrities–such as Frank Sinatra, Marilyn Monroe, Paul Newman, and James Dean–who are often photographed at their most casual and revealing moments. Accompanying the pictures is an assortment of remembrances by Burt Boyar, a longtime friend and traveling companion of Davis who collaborated with the entertainer on both of his autobiographies. Through a series of memorable anecdotes, Boyar reflects on Davis's many achievements as well as the private moments they shared as friends. Along with Davis's candid shots of ordinary life–from a group of children laughing to a baseball game at the Washington Monument–these stories reveal a side of the performer far removed from his Rat Pack persona. The release of this book will also coincide with the release of Burt Boyar's upcoming documentary, Sammy Speaks, created from his extensive archive of taped conversations with the star.

Tabatha is back to share her secrets of business success . . .With her characteristic savvy expertise and no-nonsense advice, the perfectly coiffed celebrity hairstylist, Tabatha Coffey, returns with her second book, teaching readers that the secret of success is taking charge of your priorities, your future, and your life. Fans of her hit show, Tabatha Takes Over, value Tabatha's sound approach to overhauling failing businesses, and now, in Own It!, she takes to the page to reach out to anyone with a dream: whether you're just beginning, revamping your career, or starting your own enterprise.Sharing her blunt but rock-solid wisdom, Tabatha provides tips for every aspect of business from entrepreneurship, to customer service, to management as well as on the home front, to help women seeking to balance their family lives with their careers. Filled with stories about real people who have faced challenging transitions, in addition to anecdotes from Tabatha's own experiences, this book reveals, through her unflinching honesty, Tabatha's commitment to the dreams and goals of her readers, and her never-say-never attitude when it comes to bringing them to life. Success is the result when you Own It! in all aspects of your life, and Tabatha breaks it down step-by-step as your straight-shooting personal coach to show you how it's done.

"See that moon up thereYou can reach that high. Never be afraid because you can be anything you want to be." Susan Lucci was only five years old when her father shared these encouraging words with her. They inspired the highly imaginative child who loved make-believe to craft one of the most enduring characters in television history, an achievement that would earn her a record twenty-one Emmy nominations the most for an actor in the award's history and the crown as "Leading Lady of Daytime." When Lucci and All My Children were introduced to the world in 1971, American television changed forever. Susan's character, the beautiful, spirited, and mercurial Erica Kane, was an original the first vixen viewers loved to hate. But while millions have enjoyed getting to know Erica's many sides and have been awed at how this character has continually remade herself the woman who plays her has remained a mystery. In her long-awaited memoir, this very private actress, wife, mother, daughter, grandmother, sister, friend, and entrepreneur pulls back the curtain to reveal her story. Susan, like Erica Kane, has undergone a metamorphosis many times. All My Life shares the stories of those transformations: starring in roles on television and stage, where she took Broadway not just by storm but "by tsunami" as one critic raved about her performance in Annie Get Your Gun; mounting successful cabaret acts (solo and with Regis Philbin); bringing art and joy back to New York in the wake of 9/11; conquering the tango with Tony Dovolani on ABC's hit show Dancing with the Stars; and building a successful career as an entrepreneur with a signature line of products. Susan goes beyond her success to talk about the darker moments, too, including the childhood guilt she harbored over the death of her dear grandmother, the car accident that nearly took away her career and her eyesight, her newborn son's life-threatening illness, coping with her husband's cancer, and the pain of miscarriage one of the many parallels between her Erica Kane.As charming, down-to-earth, and compelling as the woman whose story it tells, All My Life shines a spotlight on one of our most popular stars and reminds us of the power of dreams and how we can find the courage and tenacity to make them come true.

A brilliantly original and gripping new look at the sinking of the Titanic through the prism of the life and lost honor of J. Bruce Ismay, the ship's owner Books have been written and films have been made, we have raised the Titanic and watched her go down again on numerous occasions, but out of the wreckage Frances Wilson spins a new epic: when the ship hit the iceberg on April 14, 1912, and one thousand men, lighting their last cigarettes, prepared to die, J. Bruce Ismay, the ship's owner and inheritor of the White Star fortune, jumped into a lifeboat filled with women and children and rowed away to safety. Accused of cowardice and of dictating the Titanic's excessive speed, Ismay became, according to one headline, The Most Talked-of Man in the World.The first victim of a press hate campaign, he never recovered from the damage to his reputation, and while the other survivors pieced together their accounts of the night, Ismay never spoke of his beloved ship again. In the Titanic's mail room was a manu* by that great narrator of the sea, Joseph Conrad, the story of a man who impulsively betrays a code of honor and lives on under the strain of intolerable guilt. But it was Conrad's great novel Lord Jim, in which a sailor abandons a sinking ship, leaving behind hundreds of passengers in his charge, that uncannily predicted Ismay's fate. Conrad, the only major novelist to write about the Titanic, knew more than anyone what ships do to men, and it is with the help of his wisdom that Wilson unravels the reasons behind Ismay's jump and the afterlives of his actions.Using never-before-seen letters written by Ismay to the beautiful Marion Thayer, a first-class passenger with whom he had fallen in love during the voyage, Frances Wilson explores Ismay's desperate need to tell his story, to make sense of the horror of it all, and to find a way of living with the consciousness of lost honor. For those who survived the Titanic, the world was never the same. But as Wilson superbly demonstrates, we all have our own Titanics, and we all need to find ways of surviving them.

From Roger Rosenblatt, author of the acclaimed memoirs Making Toast, Kayak Morning, and The Boy Detective, comes another lyrical meditation on and celebration of a universal and elusive subjectIn The Book of Love, Roger Rosenblatt looks at love in all its themes and variations romantic love, courtship, marriage, battle, heartbreak, fury, confusion, melancholy, beauty, delirium, ecstasy; love of lovers, family, friends, of country, of work, writing, solitude, of art; love of nature; love of life itself. Using lines from love songs to create a kind of verbal jazz riff, as infectious as it is engaging, Rosenblatt intersperses thoughts about love with fictional vignettes that capture a variety of lovers in different situations with notes addressed to "you," his wife of fifty years. "The story I have to tell is of you. Of others, too. Other people, other things. But mainly of you. It begins and ends with you. It always comes back to you." Pieces follow upon one another in a continuous progression, as if composing one long song that flows through the entire mystery and magic of what it means to love and be in love. What is this thing called loveLively yet profound, poignant yet joyous, The Book of Love is a triumph of intellect and imagination.

From Pulitzer Prize winner and former poet laureate charles simic comes a dazzling collection of poems as original, meditative, and humorous as the poet himselfThis latest volume of poetry from Charles Simic, one of America's most celebrated poets, demonstrates his revered signature style a mix of wry melancholy and sardonic wit. These seventy luminous poems range in subject from mortality to personal ads, from the simple wonders of nature to his childhood in war-torn Yugoslavia.For more than fifty years, Simic has delighted readers with his innovative form, quiet humor, and his rare ability to limn our interior life and concisely capture the depth of human emotion. These stunning, succinct poems validate and reinforce Simic's importance and relevance in modern poetry.

Alana Stewart and Farrah Fawcett went through it all together. Friends for thirty years, they were an essential part of each other's lives since first meeting at a dinner party in the 1970s. During that time, they supported each other through the trials of Hollywood life while also raising their families, keeping in close contact. But in the fall of 2006, a test of their friendship arose unlike any other they'd faced: Farrah was diagnosed with aggressive rectal cancer. She was determined to fight, and Alana was determined to help her. Together, they were relentless in their pursuit of a cure, traveling halfway around the world as they sought every mainstream, alternative, and experimental therapy available. In all, they spent the better part of the next three years together - Alana by her friend's side as they struggled hand in hand with the unknown. Now, in these intimate and personal diaries, Alana shares her thoughts on the events of the last three years, documenting the journey she and Farrah embarked on as they prayed for a miracle. Reflecting back on the three decades they shared, Alana details what she's learned about her friend and herself as they battled through the trials of this illness. From the importance of selflessness, to the undeniable value of faith, to the remarkable resilience of the human spirit, Alana's day-to-day entries reveal a side of these two friends that the world has never seen. Even in the face of this debilitating disease, Farrah's courage and determination continues to teach us about life . . . and love. Writing candidly about aging, marriage, motherhood, and faith--all topics she and Farrah dealt with together over the years - Alana provides a moving tribute to a woman, once Hollywood's golden girl, and an inspiring celebration of life. My Journey with Farrah is the story of two courageous women who stood by each other through good times, bad times, and now the most trying of times. It is a book that will make people laugh, cry, and rejoice in the power of friendship.

"By the time you finish this book, there will be nothing holding you back." from the Introduction Most people have a vision for their lives that they're not pursuing, half-heartedly pursuing, or pursuing with all their might yet somehow falling short. This vision can be modest or grand. It may involve breaking free of a destructive habit or finding a truly healthy relationship. It might have to do with making a real difference in the world or helping to lead a company to extraordinary success. In The One Thing Holding You Back, Raphael Cushnir, a leading voice in the world of personal and professional development, reveals that whenever people aren't living their dreams it's because they're not yet willing and able to feel specific emotions related to those dreams. Once we access and understand these emotions, our dreams can and will come true.Cushnir asserts that mere emotional awareness, commonly referred to as emotional intelligence, is not enough. For maximum benefit we must directly and consistently connect with our emotions. In particular, we need to connect with the emotions we routinely avoid, resist, or attempt to dismiss. It's these emotions that possess the key to our greatest goals. And learning to connect with them is another rarely taught but essential skill.The One Thing Holding You Back provides real solutions that can be implemented immediately and without external support and includes true stories of people who have put Cushnir's process to work and transformed their lives. Delivering a step-by-step program in accessible language, this landmark book will turn the obstacles in front of us into tremendous opportunities for achieving the life we always wanted.

You are a good person. You are one of the 84 million Americans who volunteer with a charity. You are part of a national donor pool that contributes nearly $200 billion to good causes every year. But you wonder: Why don't your efforts seem to make a differenceFifteen years ago, Robert Egger asked himself this same question as he reluctantly climbed aboard a food service truck for a night of volunteering to help serve meals to the homeless. He wondered why there were still people waiting in line for soup in this day and age. Where were the drug counselors, the job trainers, and the support team to help these men and women get off the streetsWhy were volunteers buying supplies from grocery stores when restaurants were throwing away unused fresh food every nightWhy had politicians, citizens, and local businesses allowed charity to become an end in itselfWhy wasn't there an efficient way to solve the problemRobert knew there had to be a better way. In 1989, he started the D.C. Central Kitchen by collecting unused food from local restaurants, caterers, and hotels and bringing it back to a central location where hot, nutritious meals were prepared and distributed to agencies around the city. Since then, the D.C. Central Kitchen has been named one of President Bush Sr.'s Thousand Points of Light and has become one of the most respected and emulated nonprofit agencies in the world, producing and distributing more than 4,000 meals a day. Its highly successful 12-week job-training program equips former homeless transients and drug addicts with culinary and life skills to gain employment in the restaurant business. In Begging for Change, Robert Egger looks back on his experience and exposes the startling lack of logic, waste, and ineffectiveness he has encountered during his years in the nonprofit sector, and calls for reform of this $800 billion industry from the inside out. In his entertaining and inimitable way, he weaves stories from his days in music, when he encountered legends such as Sarah Vaughan, Mel Torme, and Iggy Pop, together with stories from his experiences in the hunger movement -- and recently as volunteer interim director to help clean up the beleaguered United Way National Capital Area. He asks for nonprofits to be more innovative and results-driven, for corporate and nonprofit leaders to be more focused and responsible, and for citizens who contribute their time and money to be smarter and more demanding of nonprofits and what they provide in return. Robert's appeal to common sense will resonate with readers who are tired of hearing the same nonprofit fund-raising appeals and pity-based messages. Instead of asking the "who" and "what" of giving, he leads the way in asking the "how" and "why" in order to move beyond our 19th-century concept of charity, and usher in a 21st-century model of change and reform for nonprofits. Enlightening and provocative, engaging and moving, this book is essential reading for nonprofit managers, corporate leaders, and, most of all, any citizen who has ever cared enough to give of themselves to a worthy cause.