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The Breakthrough Imperative
The Breakthrough Imperative
Gottfredson, Mark
¥149.26
Every general manager today all the way up to the CEO is expected by his or her stakeholders to achieve new breakthroughs in performance and fast. Those who don't make visible progress toward that goal within the first year or two will likely find themselves looking for another job. It is precisely because of this growing breakthrough imperative that managers today, whether in corporations or nonprofits, need to get off to a fast start. They don't have time for mistakes or for going back and redoing what they should have done right in the first place. But, despite the intensity of these pressures, despite the high expectations and short time frames, a number of CEOs and general managers turn in truly exceptional results. How do they meet and exceed the breakthrough imperativeTo answer this question, consultants and former managers Mark Gottfredson and Steve Schaubert interviewed more than forty CEOs from both industry and the nonprofit sector, conducted an intensive study of what successful managers do right and what some do wrong and drew on their own combined fifty-plus years of experience at Bain & Company, where their insights have consistently been found in the pages of the Harvard Business Review. Together they came up with the four straightforward principles deceptively simple yet remarkably powerful that everyone must follow to succeed at achieving breakthrough results: 1. Costs and prices always decline2. Competitive position determines options3. Customers and profit pools don't stand still4. Simplicity gets results Although seemingly simplistic, mastering these four laws means mastering the basics of great management a foundation on which to build the rest of one's management strategy. Whether you're managing a small work group or a multinational corporation, a single division or an entire nonprofit, The Breakthrough Imperative presents these core laws of business to help you determine where you are, just how far you can go, and how to get there with stellar results.
Obama: The Historic Campaign in Photographs
Obama: The Historic Campaign in Photographs
Willis, Deborah
¥151.30
Through 150 striking color photographs, Obama: The Historic Campaign in Photographs charts the road to Barack Obama's nomination as the first African American to lead the presidential ticket of a major party. Announcing his campaign in Springfield, Illinois, on February 10, 2007, Obama stood on the grounds of the Old State Capitol, where Abraham Lincoln delivered his famous "House Divided" speech against slavery in 1858. During an eighteen-month campaign, from the snows of Iowa to the hunt for Democratic "superdelegates," this junior senator from Chicago confounded the party establishment and rewrote the playbook on modern presidential campaigning. This amazing collection of photographs captures the public and private moments of his journey, and offers a unique window into one of the great triumphs in American politics.
HarperCollins e-books
HarperCollins e-books
LaPlante, Eve
¥84.16
In 1692 Puritan Samuel Sewall sent twenty people to their deaths on trumped-up witchcraft charges. The nefarious witch trials in Salem, Massachusetts represent a low point of American history, made famous in works by Longfellow, Nathaniel Hawthorne (himself a descendant of one of the judges), and Arthur Miller. The trials might have doomed Sewall to infamy except for a courageous act of contrition now commemorated in a mural that hangs beneath the golden dome of the Massachusetts State House picturing Sewall's public repentance. He was the only Salem witch judge to make amends.But, remarkably, the judge's story didn't end there. Once he realized his error, Sewall turned his attention to other pressing social issues. Struck by the injustice of the New England slave trade, a commerce in which his own relatives and neighbors were engaged, he authored "The Selling of Joseph," America's first antislavery tract. While his peers viewed Native Americans as savages, Sewall advocated for their essential rights and encouraged their education, even paying for several Indian youths to attend Harvard College. Finally, at a time when women were universally considered inferior to men, Sewall published an essay affirming the fundamental equality of the sexes. The text of that essay, composed at the deathbed of his daughter Hannah, is republished here for the first time.In Salem Witch Judge, acclaimed biographer Eve LaPlante, Sewall's great-great-great-great-great-great-granddaughter, draws on family lore, her ancestor's personal diaries, and archival documents to open a window onto life in colonial America, painting a portrait of a man traditionally vilified, but who was in fact an innovator and forefather who came to represent the best of the American spirit.
The Widow Clicquot
The Widow Clicquot
Mazzeo, Tilar J.
¥95.39
Veuve Clicquot champagne epitomizes glamour, style, and luxury. In The Widow Clicquot, Tilar J. Mazzeo brings to life for the first time the fascinating woman behind the iconic yellow label: Barbe-Nicole Clicquot Ponsardin, who, after her husband's death, defied convention by assuming the reins of the fledgling wine business they had nurtured together. Steering the company through dizzying political and financial reversals, she became one of the world's first great businesswomen and one of the richest women of her time. As much a fascinating journey through the process of making this temperamental wine as a biography of a uniquely tempered woman, The Widow Clicquot is the captivating true story of a legend and a visionary.
Yes, And
Yes, And
Leonard, Kelly
¥162.76
The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to co-create in ensembles, using philosophies that celebrate a "Yes, And" approach. They embrace authenticity and failure, and espouse the idea of "following the follower," which allows any member of the team to assume a leadership role. For more than two decades, The Second City has taken these same principles in thousands of corporate clients, showing leaders how to apply the tools of improv to common business challenges. Here, for the first time, Second City executives Kelly Leonard and Tom Yorton describe how you can use the same skills that thrill audiences around the world to improve your emotional intelligence, increase creativity, and learn to pivot out of tight and uncomfortable situations. In this engaging, often humorous, and highly practical book, you will learn how to become a more compelling leader and a more collaborative follower by employing the seven elements of improv: Yes, And, by which you give every idea a chance to be acted on; Ensemble, reconciling the needs of individuals with those of the broader team; Co-creation, which highlights the importance of dialogue in creating new products, processes, and relationships; Authenticity, or being unafraid to speak truth to power, challenge convention, and break the rules; Failure, teaching us that not only is it okay to fail, but we should always include it as part of our process; Follow the Follower, which gives any member of the group the chance to assume a leadership role; Listening, in which you learn to stay in the moment, and know the difference between listening to understand and listening merely to respond. When we are fiercely following the tenets of improvisation, we generate ideas both quickly and efficiently, we weather storms with more aplomb, and we don't work burdened by a fear of failure. Even better, these qualities are fully transferable to our lives outside the office. More people are beginning to recognize what The Second City has known for a long time: In the midst of a revolution in how we learn, communicate, and work, professional success often rests on the same pillars that form the foundation of great comedy: Creativity, Communication, and Collaboration. That's where improvisation comes in.
How Paul Robeson Saved My Life and Other Stories
How Paul Robeson Saved My Life and Other Stories
Reiner, Carl
¥56.15
Carl Reiner has been making people laugh since the days of The Dick Van Dyke Show. His showbiz bits with Mel Brooks about the 2000 Year Old Man have become the stuff of comedy legend. Jerry Seinfeld, Alan Alda, Neil Simon, Steve Allen, and Richard Lewis were all bowled over by the comic genius of The 2000 Year Old Man in the Year 2000: The Book. Now, in his wonderful new book, Carl Reiner shows off the talent and humor that have made him a comedic superstar.Filled with rich, multidimensional tales, this collection of short stories from one of America's truly great comedic minds is at once poignant, nostalgic, and laugh-out-loud funny. "How Paul Robeson Saved My Life." the story of Reiner's experiences in the army during World War II, is a darkly funny look at racism. "Lance and Gwendolyn" is a modern-day fairy tale with some surprising twists. "Dial 411 for Legal Smut" is a tongue-in-cheek look at phone sex. Whatever topic he tackles, Reiner always manages to capture the highs and lows, the follies and foibles of everyday life.
Fateful Harvest
Fateful Harvest
Wilson, Duff
¥85.05
I see soil in a new light, and I wonder about my own lawn and garden. What have I sprinkled on my backyardIs somebody using my home, my food, to recycle toxic wasteIt seems unbelievable, outlandish -- but what if it's trueA riveting expose, Fateful Harvest tells the story of Patty Martin -- the mayor of a small Washington town called Quincy -- who discovers American industries are dumping toxic waste into farmers' fields and home gardens by labeling it "fertilizer." She becomes outraged at the failed crops, sick horses, and rare diseases in her town, as well as the threats to her children's health. Yet, when she blows the whistle on a nationwide problem, Patty Martin is nearly run out of town.Duff Wilson, whose Seattle Times series on this story was a finalist for the Pulitzer Prize, provides the definitive account of a new and alarming environmental scandal. Fateful Harvest is a gripping study of corruption and courage, of recklessness and reckoning. It is a story that speaks to the greatest fears -- and ultimate hope -- in us all.
Rywka's Diary
Rywka's Diary
Lipszyc, Rywka
¥193.85
In 1945, a doctor with the Soviet Red Army found a school notebook buried near the crematoria of the newly liberated Auschwitz concentration camp. Thinking the notebook looked interesting, she brought it home to Russia, where it languished for decades. After the doctor's death, her granddaughter, who had emigrated to the United States, discovered the book and brought it to the attention of Jewish Family and Children's Services of San Francisco, where the diary was first recognized for the extraordinary artifact that it is. Handwritten between October 1943 and April 1944, the work proved to be the diary of a young girl who had lived in the Polish ghetto of Lodz under Nazi rule and who had been transported to Auschwitz. What had become of the girl was a mystery. Elegantly translated from Polish into English seventy years later, Rywka's Diary is at once an astonishing historical document and a moving tribute to the many ordinary people whose lives were forever altered by the Holocaust. At its heart is the story of Rywka Lipszyc, a girl in the Lodz ghetto, the second largest in Poland, who detailed the brutal conditions that she and other Jews living under the Nazis had to endure: poverty, hunger and malnutrition, religious oppression, and the death of close family members.Rywka's Diary is a deeply felt coming-of-age story in which a young woman expresses curiosity about her place in the world and reflects on her relationship with God a remarkable affirmation of her commitment to Judaism and her faith in humanity. Interwoven into this carefully translated diary are photographs, news clippings, maps, and commentary from Holocaust scholars and the girl's surviving relatives, which provide an in-depth picture of both the circumstances of Rywka's life and the mysterious end to her diary.Moving and illuminating, told by a brave young girl whose strong and charismatic voice speaks for millions, Rywka's Diary is an extraordinary addition to the history of the Holocaust and World War II.
High Steel
High Steel
Rasenberger, Jim
¥90.77
A powerful first-hand account of the many generations and ethnic groups of men who have built America's skyscrapers.From the early days of steel construction in Chicago, through the great boom years of New York city ironwork, and up through the present, High Steel follows the trajectory of careers inextricably linked to both great accomplishment and catastrophic disaster. The personal stories reveal the lives of ironworkers and the dangers they face as they walk across the windswept, swaying summits of tomorrow's skyscrapers, balanced on steel girders sometimes only six inches wide. Rasenberger explores both the greatest accomplishments of ironwork the vaulting bridges and towers that define America's skyline and the deadliest disasters, such as the Quebec Bridge Collapse of 1907, when 75 ironworkers, including 33 Mohawk Indians, fell to their deaths. High Steel is an accessible, thrilling, and vertiginous portrait of the lives of some of our most brave yet unrecognized men.
Living on the Fault Line
Living on the Fault Line
Moore, Geoffrey A.
¥152.92
The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share price) as the key driver in management decisions. Moore now revisits his argument in the post-Internet bubble world, proving that the methods he espouses are more germane than ever and showing companies how to use them to survive and thrive in today's demanding economy. Extending the themes of Crossing the Chasm and Inside the Tornado, his first two books on the dynamics of the high-tech markets, Moore shows why sensitivity to stock price is the single most important lever for managing in the future, both as a leading indicator of shifts in competitive advantage and as an employee motivator for making necessary changes in organizations heretofore impervious to change. This revised and updated edition includes: A deeper emphasis on core versus context, which has emerged as the key distinction in allocating resources to improve shareholder value A new Competitive Advantage Grid that will aid managers in achieving and sustaining competitive advantage, the most important component in managing for shareholder value An expanded Value Discipline Model as it relates to the Competitive Advantage Grid Analysis of the powerful new trend toward core/context analysis and outsourcing production duties Updated models of organizational change for each stage of market development As disruptive forces continue to buffet the marketplace and rattle the staid practices of the past, Moore offers a brilliant set of navigational tools to help meet today's most compelling management challenges.
The Money in You!
The Money in You!
Stav, Julie
¥72.70
From New York Times bestselling financial guru Julie Stav comes The Money in You!, a spot-on primer that pinpoints your financial personality, thus helping you to overcome the self-imposed hurdles that keep you from living the rich life of your dreams. Socrates' guiding rule was "Know thyself." These words are of eternal significance, and, arguably, no better advice has ever been given to man or woman. Yet, what would Socrates have said if he had to dispense practical financial advice in today's hyper-spending, debt-saturated climateWith the myriad pressures involved in building wealth, instilling practical spending habits in ourselves and our kids, and ultimately establishing a life in which money is abundant and our fiscal future secure, undoubtedly he would tell us, "Know thy financial self." In The Money In You!, Julie Stav introduces us to five different financial personality types. According to Julie, it is our financial nature—the way we handle money matters—that forecasts our financial future. Julie shows readers that no amount of data or market expertise trumps the fundamental truth we all forget—that building wealth, attaining security, and establishing personal success can only be achieved when we recognize our strengths and weaknesses. If we are in touch with our motivations, our desires, and our innate tendencies, we can shed the guilt of making the same mistakes over and over; we can halt the vicious cycle of overspending, debt, and ruined relationships. It is then that we are able to restructure our lives to fit our individual goals, whether it's learning to play the stock market or just saving for shoes. Finally, Julie shows us how to establish healthy relationships with the people who are affected by our financial decisions, and who affect us with theirs. Endlessly entertaining, this book will initiate feisty discussions over just who we are and how we interact with others. Julie Stav will both delight and inform.
HarperCollins e-books
HarperCollins e-books
Johnson, Avery
¥147.25
Avery Johnson is a coach, a teacher, and sometimes even a preacher, but most of all, he is a motivator, driving his team with the same fiery passion that allowed him to earn his championship credentials as an NBA player. Growing up in New Orleans's Lafitte Housing Project, he was never the biggest, fastest, or strongest, but by the strength of his will and character, he persevered. Now he offers the lessons he learned on his journey from the bottom of the bayou to the heights of success in this inspiring book. Aspire Higher is the essential game plan for reaching your goals. Johnson begins by outlining what it takes to get to the top: determination and discipline provide the foundation that allows you to make the right decisions, on the basketball court or in the boardroom. The goal isn't just to be successful, however; it's also about caring for other people along the way. I care about you more than I care about winning, Johnson often tells his players.Avery Johnson's personal and professional experiences illuminate crucial lessons, inspiring readers just as he has inspired teammates and players. His spirited message is for anyone looking for the tools and secrets of success in business, school, sports, and more anyone looking to aspire higher.
HarperOne
HarperOne
Borg, Marcus J.
¥116.25
Everyone knows the New Testament begins with the Gospel of Matthew, but how many know Matthew was actually one of the later books to be written(It wasn't even the first Gospel!) But Evolution of the Word is not your typical New Testament.Marcus J. Borg, esteemed Bible scholar and bestselling author, shakes up the order of the New Testament as we know it by putting the books in a completely new order the order in which they were written. By doing so, Evolution of the Word allows us to read these documents in their historical context. For the first time, see how the core ideas of Christianity took shape and developed over time.Borg surveys what we know of the Jewish community of Jesus followers who passed on their stories orally. Into this context emerges the apostle Paul, whose seven authentic letters become the first collected writings that would later become the New Testament. Borg offers helpful introductions for each book so that as we read through these biblical documents, spanning over a century in time, we see afresh what concerns and pressures shaped this movement as it evolved into a new religion.In this groundbreaking format, Borg reveals how a radical and primitive apocalyptic Jewish faith slowly became more comfortable with the world, less Jewish, and more pre- occupied with maintaining power and control. Evolution of the Word promises to change forever how we think about this historic work.
HarperOne
HarperOne
Bedford, Lisa
¥111.91
Everything You Need to Know to Keep Your Family Safe and Secure No Matter WhatUndaunted by the prospect of TEOTWAWKI (The End of the World as We Know It), Lisa Bedford tackles every what-if and worst-case scenario head-on, offering practical advice on how to prepare your family for whatever might come your way. From a few days without electricity to an unexpected job loss or total chaos after the destruction of a tornado, Survival Mom provides everything you need to become self-reliant and establish plans for your family, including: preparing the home for a natural disaster alternative sources of energy in a power's-out situation everything you need to know about food storage personal protection (do I really need to learn how to shoot a gun?) Deep inside every mom is a Survival Mom whose passion for her family drives her to make the best of the present and prepare for the future. So tap into your Mama Grizzly instincts and channel your worries into action. Whether you're a full-fledged "prepper" or just getting started, with real-life stories and customizable forms and checklists along with Lisa's "you can do it" attitude, Survival Mom replaces paranoia and panic with the peace of knowing YOU have the power to keep your loved ones safe and secure.
You've GOT to Read This Book!
You've GOT to Read This Book!
Canfield, Jack
¥94.10
There's nothing better than a book you can't put down or better yet, a book you'll never forget. This book puts the power of transformational reading into your hands. Jack Canfield, cocreator of the bestselling Chicken Soup for the Soul series, and self-actualization pioneer Gay Hendricks have invited notable people to share personal stories of books that changed their lives. What book shaped their outlook and habitsHelped them navigate rough seasSpurred them to satisfaction and successThe contributors include Dave Barry, Stephen Covey, Malachy McCourt, Jacquelyn Mitchard, Mark Victor Hansen, John Gray, Christiane Northrup, Bernie Siegel, Craig Newmark, Michael E. Gerber, Lou Holtz, and Pat Williams, to name just a few. Their richly varied stories are poignant, energizing, and entertaining.Author and actor Malachy McCourt tells how a tattered biography of Gandhi, stumbled on in his youth, offered a shining example of true humility and planted the seeds that would help support his sobriety decades later. Bestselling author and physician Bernie Siegel, M.D., tells how William Saroyan's The Human Comedy helped him realize that, in order to successfully treat his patients with life-threatening illnesses, "I had to help them live not just prevent them from dying."Actress Catherine Oxenberg reveals how, at a life crossroads and struggling with bulimia, a book taught her the transforming difference one person could make in the life of another and why that person for her was Richard Burton.Rafe Esquith, the award-winning teacher whose inner-city students have performed Shakespeare all over the world, recounts his deep self-doubt in the midst of his success and how reading To Kill a Mockingbird strengthened him to continue teaching.Beloved librarian and bestselling author Nancy Pearl writes how, at age ten, Robert Heinlein's science fiction book Space Cadet impressed on her the meaning of personal integrity and gave her a vision of world peace she'd never imagined possible. Two years later, she marched in her first civil rights demonstration and learned that there's always a way to make "a small contribution to intergalactic harmony."If you're looking for insight and illumination or simply for that next great book to read You've Got to Read This Book! has treasures in store for you.
Risk & Grow Rich
Risk & Grow Rich
Todd, Kendra
¥140.08
With her skill in selling real estate, her expertise in marketing, and her drive to succeed, Kendra Todd has mapped out an exciting and lucrative future for herself one that included taking the right kind of risks, profiting from them, and sharing her knowledge with others. Todd understands that the one thing that keeps people from making the big, bold moves that can improve their lives is a fear of risk, even more than lack of capital. The willingness to try new and different things, and the ability to keep your head on straight while your heart is pounding, is something that Todd knows well. Without risk, she doesn't have a business. Todd will address how men and women view risk from opposite sides of the galaxy, how anyone can become an entrepreneur, how you can set yourself up for success and what the ten steps are for turning risk into opportunity. With quizzes to test what kind of risk taker you are, and examples of successful risks that paid off, Todd is poised to become the hot voice of investment to her generation.
HarperCollins e-books
HarperCollins e-books
Frantz, Douglas
¥94.10
On the morning of February 24, 1942, on the Black Sea near Istanbul, an explosion ripped through a decrepit former cattle barge filled with Jewish refugees. One man clung fiercely to a piece of deck, fighting to survive. Nearly eight hundred others -- among them, more than one hundred children -- perished.In Death on the Black Sea, the story of the Struma, its passengers, and the events that led to its destruction are investigated and fully revealed in two vivid, parallel accounts, set six decades apart. One chronicles the international diplomatic maneuvers and callousness that resulted in the largest maritime loss of civilian life during World War II. The other recounts a recent attempt to locate the Struma at the bottom of the Black Sea, an effort initiated and pursued by the grandson of two of the victims. A vivid reconstruction of a grim exodus aboard a doomed ship, Death on the Black Sea illuminates a forgotten episode of World War II and pays tribute to the heroes, past and present, who keep its memory alive.
HarperCollins e-books
HarperCollins e-books
Duncan, David Ewing
¥90.51
James Watson, J. Craig Venter, Francis Collins, Cynthia Kenyon . . . you may not know them, but you should. They are the masterminds of genetics and biotechnology who want you to live to be 150 years old, to regenerate your heart and brain, to create synthetic life. For better or worse, they are about to alter life on earth forever.Award-winning journalist David Ewing Duncan tells the remarkable stories of cutting-edge bioscientists, revealing their quirky, uniquely fascinating, sometimes vaguely unsettling personas as a means to understand their science and the astonishing implications of their work. This book seamlessly combines myth, biography, scholarship, and wit that poses the all-important question: Can we actually trust these masterminds?
Fortune's Children
Fortune's Children
Vanderbilt, Arthur T., II
¥110.71
Vanderbilt: the very name signifies wealth. The family patriarch, the Commodore, built up a fortune that made him the world's richest man by 1877. Yet, less than fifty years after the Commodore's death, one of his direct descendants died penniless, and no Vanderbilt was counted among the world's richest people. Fortune's Children tells the dramatic story of all the amazingly colorful spenders who dissipated such a vast inheritance.
Profits Aren't Everything, They're the Only Thing
Profits Aren't Everything, They're the Only Thing
Cloutier, George
¥94.10
When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business rules that aren't taught at Harvard Business School include:The best family business has one member.Weekends are for working, not playing golf or coaching.Never pay your vendors on time.Wear your control freak badge with pride.Quit denial: if your business is failing during a recession, it's your fault. As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others.Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability.Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.
Bitch Is the New Black
Bitch Is the New Black
Andrews, Helena
¥84.16
Meet Helena Andrews, sassy, single, smart, and, yes, a bitch but Tina Fey said it best, bitch is the new black!When Helena Andrews heard this declaration on Saturday Night Live, her first reaction was How daaare youBut after a commercial break and some thought, she decided to poke at the stereotype that says "successful" and "bitch" are synonyms. Unafraid and frank, she comes to realize that being a bitch is sometimes the best way to be except, of course, when it's not. Bitch Is the New Black follows Andrews sexy, single, and a self-described smart-ass on her trip from kidnapped daughter of a lesbian to Washington, D.C., political reporter who can't remember a single senator's name. Told in Andrews's singular voice, this addictive memoir explores the roller coaster of being educated and single while trying to become an "actual adult" and find love. In these candid yet heartfelt essays, she chronicles that ride from beginning to end: a childhood spent on an all-white island, escaping via episodes of The Cosby Show; being set up with Obama's "body guy" Reggie Love by Maureen Dowd; and the shocking suicide of a best friend. Through it all, Andrews and her gang of girlfriends urge each other to "keep it moving." But no one can stay strong all the time not even the women we believe do so without trying. As Andrews says, "Despite the fact that the most recognizable woman in the United States is black, popular culture still hasn't moved past the only adjective apparently meant to describe us "strong." She is also flawed, tired, naive, greedy, gutsy, frightened, and kind: secret sides that come out in honest detail here.