This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

The spirits dance like fire in the sky. . . . The three cubs Kallik, Toklo, and Lusa along with their shape-shifting companion, Ujurak, stand on the edge of the sea-ice under the blazing Northern Lights. The land has come to an end, but the bears' journey is far from over. Now they must put their trust in Kallik's paws, as she feels the ice pulling her out toward the ocean. Life on the ice is more difficult than the bears imagined. While Kallik struggles to remember her polar bear roots, Toklo bristles in the unfamiliar territory and Lusa gets weaker by the day; black and brown bears don't belong on the ice. Meanwhile, Ujurak learns firsthand what lurks beneath the whorls and bubbles of the ice, and what he discovers will change everything. Just when it seems like they'll never survive in the frozen wilderness, a mystical encounter with a bear spirit assures them that all will be well. But this strange vision leads to even more questions, and ultimately it might tear the bears apart this time for good as the next steps of their journey come into focus.

Successfully scrape data from any website with the power of PythonAbout This BookA hands-on guide to web scraping with real-life problems and solutionsTechniques to download and extract data from complex websitesCreate a number of different web scrapers to extract information Who This Book Is For This book is aimed at developers who want to use web scraping for legitimate purposes. Prior programming experience with Python would be useful but not essential. Anyone with general knowledge of programming languages should be able to pick up the book and understand the principals involved.What You Will LearnExtract data from web pages with simple Python programmingBuild a threaded crawler to process web pages in parallelFollow links to crawl a websiteDownload cache to reduce bandwidthUse multiple threads and processes to scrape fasterLearn how to parse JavaScript-dependent websitesInteract with forms and sessionsSolve CAPTCHAs on protected web pagesDiscover how to track the state of a crawl In Detail The Internet contains the most useful set of data ever assembled, largely publicly accessible for free. However, this data is not easily reusable. It is embedded within the structure and style of websites and needs to be carefully extracted to be useful. Web scraping is becoming increasingly useful as a means to easily gather and make sense of the plethora of information available online. Using a simple language like Python, you can crawl the information out of complex websites using simple programming. This book is the ultimate guide to using Python to scrape data from websites. In the early chapters it covers how to extract data from static web pages and how to use caching to manage the load on servers. After the basics we'll get our hands dirty with building a more sophisticated crawler with threads and more advanced topics. Learn step-by-step how to use Ajax URLs, employ the Firebug extension for monitoring, and indirectly scrape data. Discover more scraping nitty-gritties such as using the browser renderer, managing cookies, how to submit forms to extract data from complex websites protected by CAPTCHA, and so on. The book wraps up with how to create high-level scrapers with Scrapy libraries and implement what has been learned to real websites.Style and approach This book is a hands-on guide with real-life examples and solutions starting simple and then progressively becoming more complex. Each chapter in this book introduces a problem and then provides one or more possible solutions.

Gain expertise in troubleshooting most common issues to implement vSphere environments with easeAbout This BookPlan, analyze, and design effective solutions for your vSphere environmentTroubleshoot problems related to vSphere performanceFamiliarize yourself with the advanced troubleshooting conceptsand become an xpert level administrator Who This Book Is For The books is intended for mid-level System Engineers and System Integrators who want to learn VMware power tools to troubleshoot and manage the vSphere infrastructure. Good knowledge level and understanding of virtualization is expected.What You Will LearnConfigure vSphere management assistant and troubleshooting toolsUse troubleshooting tools to monitor performance and troubleshoot different issuesLearn how to troubleshoot High Availability and other commonly known problems with clusters such as insufficient resources, failing heartbeatsUse Direct Console User Interface (DCUI) to verify configurationDiagnose storage issues including iSCSI, NFS and VMFS problemsManage vSphere Network Virtual and Distributed Switches, Trunks, VLANSMonitor and shape network traffic, configure routes and DNSQuickly resolve common day-to-day problems by analysing logs of VMware vSphere hosts and VMware vCenter ServerDebug and resolve commonly known vSphere Cluster problems In Detail VMware vSphere is the leading server virtualization platform with consistent management for virtual data centers. It enhances troubleshooting skills to diagnose and resolve day to day problems in your VMware vSphere infrastructure environment. This book will provide you practical hands-on knowledge of using different performance monitoring and troubleshooting tools to manage and troubleshoot the vSphere infrastructure. It begins by introducing systematic approach for troubleshooting different problems and show casing the troubleshooting techniques. You will be able to use the troubleshooting tools to monitor performance, and troubleshoot issues related to Hosts and Virtual Machines. Moving on, you will troubleshoot High Availability, storage I/O control problems, virtual LANS, and iSCSI, NFS, VMFS issues. By the end of this book, you will be able to analyze and solve advanced issues related to vShpere environment such as vcenter certificates, database problems, and different failed state errors.Style and approach A step-by-step guide full of real world scenarios that will enhance advanced knowledge, skills, and abilities to achieve competence in troubleshooting the VMware vSphere environment. Basic concepts of vSphere and the most common vSphere infrastructure problems are explained with practical solutions to resolve it.

Build real-world hybrid mobile applications using the robust PhoneGap development platformAbout This BookGet to grips with the usage of PhoneGap and its command-line interfaceLearn to use numerous plugins to access several hardware capabilitiesStep-by-step instructions on creating captivating mobile applications using popular frameworks Who This Book Is For If you are a developer who wants to get started with mobile application development using PhoneGap, then this book is for you. Previous experience with data mining libraries will help, but is not mandatory. A basic understanding of web technologies such as HTML, CSS, and JavaScript is a must.What You Will LearnSet up a development environment to develop PhoneGap applicationsGenerate, build, and run applications using the PhoneGap command-line interfaceInstall plugins from the command line to add native capabilities to your applicationCall the JavaScript API of plugins and hook into native eventsManipulate DOM using zepto and xuijsDevelop a user interface using jQuery Mobile and the Ionic frameworkGet accustomed to using the PhoneGap Build service In Detail Developing mobile applications often feels intimidating. Especially when building cross-platform application. We have to learn a specific programming language to build an application for each platform. PhoneGap makes cross-platform mobile application development faster and easier by using web technologies such as HTML5, CSS, and JavaScript. This book gives you practical lessons on how to build a world class mobile application using PhoneGap. Whether you are a brand new to mobile application development, a web developer expert, or a seasoned mobile application developer, this book will guide you through creating hybrid mobile applications. Starting with setting up a development environment, the book moves on to utilizing a new PhoneGap command-line tool, installing plugins, and designing your application. It then moves on to concepts such as file system, storage, and local database, the book effectively lays a solid base for advanced topics. By working through the steps in each chapter, you will quickly master the features of PhoneGap. By the end of the book, you will be able to successfully build a highly functional, real-world hybrid mobile application using PhoneGap.Style and approach And easy-to-follow guide full of practical examples of real-world mobile application. Each topic is explained step by step with detailed explanations on each concept.

Lauren Oliver's powerful New York Times bestselling novel Delirium the first in a dystopian trilogy presents a world as terrifying as George Orwell's 1984 and a romance as true as Romeo & Juliet . In an alternate United States, love has been declared a dangerous disease, and the government forces everyone who reaches eighteen to have a procedure called the Cure. Living with her aunt, uncle, and cousins in Portland, Maine, Lena Haloway is very much looking forward to being cured and living a safe, predictable life. She watched love destroy her mother and isn't about to make the same mistakes. But with ninety-five days left until her treatment, Lena meets enigmatic Alex, a boy from the Wilds who lives under the government's radar. What will happen if they do the unthinkable and fall in loveDelirium received starred reviews from Kirkus and School Library Journal , and was named a Best Book of the Year by USA Today , Kirkus , Amazon.com, YALSA, and the Chicago Public Library and was selected as one of NPR's Top 100 Best Ever Teen Novels. Supports the Common Core State Standards

Now includes an excerpt from the upcoming Four: A Divergent Collection . One choice can transform you or it can destroy you. But every choice has consequences, and as unrest surges in the factions all around her, Tris Prior must continue trying to save those she loves and herself while grappling with haunting questions of grief and forgiveness, identity and loyalty, politics and love. Tris initiation day should have been marked by celebration and victory with her chosen faction; instead, the day ended with unspeakable horrors. War now looms as conflict between the factions and their ideologies grows. And in times of war, sides must be chosen, secrets will emerge, and choices will become even more irrevocable and even more powerful. Transformed by her own decisions but also by haunting grief and guilt, radical new discoveries, and shifting relationships, Tris must fully embrace her Divergence, even if she does not know what she may lose by doing so. New York Times bestselling author Veronica Roth much-anticipated second book of the dystopian Divergent series is another intoxicating thrill ride of a story, rich with hallmark twists, heartbreaks, romance, and powerful insights about human nature.

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time. Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?" What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivalsHow, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industryHow was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVsHow did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lackedBy answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies. Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

The story of Mac, Vince, and middle-school organized crime comes to its thrilling conclusion in the third book of Chris Rylander Fourth Stall saga, a series that combines a Godfather -like tale of crime and betrayal with hilarious school comedy à la Jack Gantos. Their business is finished, and Mac and Vince lives have become something they have never been before simple. None of the fortune or the glory, none of the risk or the threat of juvenile prison. There even a new business that has stepped in to take its place (and take the heat off Mac and Vince for once). Things couldn’t be better. But that was before things at their middle school started to go haywire. Before they found out that there a new crime boss at a school another town over trying to consolidate power. And before their old nemesis, Staples, came back to town begging for help after his stint in the clink. Just when Mac and Vince thought they were out, the business pulls them back in. But this time, will they be able to escape with their lives and their permanent records intact?

An insider's hilarious, whirlwind account of his years spent globe-trotting in search of the holy grail of handbags: the Birkin For more than twenty years, the Hermès Birkin bag has been the iconic symbol of fashion, luxury, and wealth. Though the bag is often seen dangling from the arms of celebrities, there is a fabled waiting list of more than two years to buy one from Hermès, and the average fashionista has a better chance of climbing Mount Everest in Prada pumps than of possessing one of these coveted carryalls. Unless, of course, she happens to know Michael Tonello . . . Michael's newfound career started with an impulsive move to Barcelona, a vanished job assignment, no work visa, and an Herm scarf sold on eBay to generate some quick cash. But soon the resourceful Michael discovered the truth about the waiting list and figured out the secret to getting Herm to part with one of these precious bags. Millions of dollars worth of Birkins later, Michael had become one of eBay's most successful entrepreneurs and a Robin Hood to thousands of desperate rich women.With down-to-earth wit, Michael chronicles the unusual ventures that took him to nearly every continent, from eBay to Paris auction house and into the lives of celebrities and poseurs. Flirting with danger, Michael recounts the heady rush of hand delivering his first big score to famed songwriter Carole Bayer Sager in Paris; how he had to hire thugs to rescue a bag that one of his "shoppers" held for ransom; and the story of the Oscar-worthy performances that allowed him to snag "reserved" bags from other, less dogged Birkin seekers. Whether he's relating his wining and dining, buying and selling, dodging and weaving, laughing and crying, or schmoozing and stammering, Michael is a master raconteur who weaves together tales of hunting Birkins in the world's most posh locales, memories of meals that would make any gastronome salivate, anecdotes of obsessed collectors with insatiable desires, and sweetly intimate stories about his family, friends, and finding true love. The result is a memoir that is distinctive, fun, page-turning, and as addictive as its namesake.

When beloved author Henri Nouwen set out to record this daybook of totally new reflections, he suddenly found himself on "a true spiritual adventure." For in these 366 original, interlocking morsels of daily wisdom, Nouwen provides both sustenance and a trail for us to follow, as he unveils, to his own surprise, his personal map of faith. From the delicate interplay of human experience to the surrender to Christ and the embrace of Christian community, that journey of Christian spirituality is explored and celebrated here in each eloquent, thought–provoking passage, "The table is one of the most intimate places in our lives. It is there that we give ourselves to one another. When we say, 'Take some more, let me serve you another plate, let me pour you another glass, don't be shy, enjoy it,' we say a lot more than our words express. We invite our friends to become part of our lives. We want them to be nurtured by the same food and drink that nurture us. We desire communion.... Every breakfast, lunch, or dinner can become a time of growing communion with one another." Intimately personal and inspiring, Bread for the Journey is a daily feast of fresh insight into the challenges and deep joys of a life lived in close communion with God. Nouwen is a wise, loving companion who invites us along as he finds joy in the community of loss, true freedom in forgiveness of others, and hope in surprising places. Each daily meditation is a stepping–stone along a path of private discovery, offering Nouwen's seasoned yet fresh ideas on kindness, love, suffering, and prayer, the Church as God's people, and the importance of Jesus in one's life–reflecting, as a whole, Nouwen's own 'personal creed.' Bread for the Journey brims with daily nourishment and guidance for devoted followers and new friends alike –– food for thought on a yearlong journey of discovery and faith.

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

In one of the most acclaimed novels in recent memory, Edward P. Jones, two-time National Book Award finalist, tells the story of Henry Townsend, a black farmer and former slave who falls under the tutelage of William Robbins, the most powerful man in Manchester County, Virginia. Making certain he never circumvents the law, Townsend runs his affairs with unusual discipline. But when death takes him unexpectedly, his widow, Caldonia, can't uphold the estate's order and chaos ensues. In a daring and ambitious novel, Jones has woven a footnote of history into an epic that takes an unflinching look at slavery in all of its moral complexities. This P.S. edition features an extra 16 pages of insights into the book, including author interviews, recommended reading, and more.

In the spirit of Alvin Toffler Future Shock , a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the overwhelming abundance of choice with which we are presented. We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice , Barry Schwartz explains at what point choice--the hallmark of individual freedom and self-determination that we so cherish--becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice--from the mundane to the profound challenges of balancing career, family, and individual needs--has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

In The New Market Wizards, ' successful traders relate the financial strategies that have rocketed them to success. Asking questions that readers with an interest or involvement in the financial markets would love to pose to the financial superstars, Jack D. Schwager encourages these financial wizards to share their insights. Entertaining, informative, and invaluable, The New Market Wizards is destined to become another Schwager classic.

Long before there were creative-writing workshops and degrees, how did aspiring writers learn to writeBy reading the work of their predecessors and contemporaries, says Francine Prose. In Reading Like a Writer , Prose invites you to sit by her side and take a guided tour of the tools and the tricks of the masters. She reads the work of the very best writers—Dostoyevsky, Flaubert, Kafka, Austen, Dickens, Woolf, Chekhov—and discovers why their work has endured. She takes pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; she is deeply moved by the brilliant characterization in George Eliot's Middlemarch . She looks to John Le Carr for a lesson in how to advance plot through dialogue, to Flannery O'Connor for the cunning use of the telling detail, and to James Joyce and Katherine Mansfield for clever examples of how to employ gesture to create character. She cautions readers to slow down and pay attention to words, the raw material out of which literature is crafted. Written with passion, humor, and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart.

2 March 1810 . . . Today, I fell in love. At the age of ten, Miranda Cheever showed no signs of Great Beauty. And even at ten, Miranda learned to accept the expectations society held for her until the afternoon when Nigel Bevelstoke, the handsome and dashing Viscount Turner, solemnly kissed her hand and promised her that one day she would grow into herself, that one day she would be as beautiful as she already was smart. And even at ten, Miranda knew she would love him forever. But the years that followed were as cruel to Turner as they were kind to Miranda. She is as intriguing as the viscount boldly predicted on that memorable day while he is a lonely, bitter man, crushed by a devastating loss. But Miranda has never forgotten the truth she set down on paper all those years earlier and she will not allow the love that is her destiny to slip lightly through her fingers . . .

New York Times bestseller Lirael is perfect for fans of epic fantasy like Game of Thrones . In this sequel to the critically acclaimed Sabriel, Garth Nix draws readers deeper into the magical landscape of the Old Kingdom. Lirael has never felt like a true daughter of the Clayr. Abandoned by her mother, ignorant of her father identity, Lirael resembles no one else in her large extended family living in the Clayr glacier. She doesn't even have the Sight the ability to see into possible futures that is the very birthright of the Clayr. Nevertheless she must undertake a desperate mission under the growing shadow of an ancient evil one that opposes the Royal Family, blocks the Sight of the Clayr, and threatens to break the very boundary between Life and Death itself. With only her faithful companion, the Disreputable Dog, to help her, Lirael must find the courage to seek her own hidden destiny.

There's trouble at the Castle, and it's all because Merrin Meredith has returned with Darke plans for Septimus. More trouble awaits Septimus and Jenna in the form of Tertius Fume, the ghost of the very first Chief Hermetic Scribe, who is determined to send Septimus on a deadly Queste. But Septimus and Jenna have other plans they are headed for the mysterious House of Foryx, a place where all Time meets and the place where they fervently hope they will be able to find Nicko and Snorri, who were trapped back in time in physik. But how will Septimus escape the QuesteQueste , like all the books in the Septimus Heap series, is filled with nonstop action, humor, and fantastical adventure as Septimus continues his journey of Magykal self-discovery.

Dear Reader, I'm sorry to say that the book you are holding in your hands is extremely unpleasant. It tells an unhappy tale about three very unlucky children. Even though they are charming and clever, the Baudelaire siblings lead lives filled with misery and woe. From the very first page of this book when the children are at the beach and receive terrible news, continuing on through the entire story, disaster lurks at their heels. One might say they are magnets for misfortune. In this short book alone, the three youngsters encounter a greedy and repulsive villain, itchy clothing, a disastrous fire, a plot to steal their fortune, and cold porridge for breakfast. It is my sad duty to write down these unpleasant tales, but there is nothing stopping you from putting this book down at once and reading something happy, if you prefer that sort of thing. With all due respect, Lemony Snicket

Warning: Your day will become very dark - and possibly damp - if you read this book. Plan to spend this spring in hiding. Lemony Snicket is back with the eleventh book in his New York Times bestselling A Series of Unfortunate Events. Lemony Snicket's saga about the charming, intelligent and grossly unlucky Baudelaire orphans continues to provoke suspicion and despair in readers the world over. In the eleventh and most alarming volume yet in the bestselling phenomenon A Series of Unfortunate Events, the intrepid siblings delve further into the dark mystery surrounding the death of their parents and the baffling VFD organisation. Ages 9+