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The Fall of Advertising and the Rise of PR
￥83.03
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
The Known World
￥94.10
In one of the most acclaimed novels in recent memory, Edward P. Jones, two-time National Book Award finalist, tells the story of Henry Townsend, a black farmer and former slave who falls under the tutelage of William Robbins, the most powerful man in Manchester County, Virginia. Making certain he never circumvents the law, Townsend runs his affairs with unusual discipline. But when death takes him unexpectedly, his widow, Caldonia, can't uphold the estate's order and chaos ensues. In a daring and ambitious novel, Jones has woven a footnote of history into an epic that takes an unflinching look at slavery in all of its moral complexities. This P.S. edition features an extra 16 pages of insights into the book, including author interviews, recommended reading, and more.
The Paradox of Choice
￥94.10
In the spirit of Alvin Toffler Future Shock , a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the overwhelming abundance of choice with which we are presented. We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice , Barry Schwartz explains at what point choice--the hallmark of individual freedom and self-determination that we so cherish--becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice--from the mundane to the profound challenges of balancing career, family, and individual needs--has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
The New Market Wizards
￥105.17
In The New Market Wizards, ' successful traders relate the financial strategies that have rocketed them to success. Asking questions that readers with an interest or involvement in the financial markets would love to pose to the financial superstars, Jack D. Schwager encourages these financial wizards to share their insights. Entertaining, informative, and invaluable, The New Market Wizards is destined to become another Schwager classic.
Reading Like a Writer
￥94.10
Long before there were creative-writing workshops and degrees, how did aspiring writers learn to writeBy reading the work of their predecessors and contemporaries, says Francine Prose. In Reading Like a Writer , Prose invites you to sit by her side and take a guided tour of the tools and the tricks of the masters. She reads the work of the very best writers—Dostoyevsky, Flaubert, Kafka, Austen, Dickens, Woolf, Chekhov—and discovers why their work has endured. She takes pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; she is deeply moved by the brilliant characterization in George Eliot's Middlemarch . She looks to John Le Carr for a lesson in how to advance plot through dialogue, to Flannery O'Connor for the cunning use of the telling detail, and to James Joyce and Katherine Mansfield for clever examples of how to employ gesture to create character. She cautions readers to slow down and pay attention to words, the raw material out of which literature is crafted. Written with passion, humor, and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart.
The Secret Diaries of Miss Miranda Cheever
￥55.31
2 March 1810 . . . Today, I fell in love. At the age of ten, Miranda Cheever showed no signs of Great Beauty. And even at ten, Miranda learned to accept the expectations society held for her until the afternoon when Nigel Bevelstoke, the handsome and dashing Viscount Turner, solemnly kissed her hand and promised her that one day she would grow into herself, that one day she would be as beautiful as she already was smart. And even at ten, Miranda knew she would love him forever. But the years that followed were as cruel to Turner as they were kind to Miranda. She is as intriguing as the viscount boldly predicted on that memorable day while he is a lonely, bitter man, crushed by a devastating loss. But Miranda has never forgotten the truth she set down on paper all those years earlier and she will not allow the love that is her destiny to slip lightly through her fingers . . .
Lirael
￥61.52
New York Times bestseller Lirael is perfect for fans of epic fantasy like Game of Thrones . In this sequel to the critically acclaimed Sabriel, Garth Nix draws readers deeper into the magical landscape of the Old Kingdom. Lirael has never felt like a true daughter of the Clayr. Abandoned by her mother, ignorant of her father identity, Lirael resembles no one else in her large extended family living in the Clayr glacier. She doesn't even have the Sight the ability to see into possible futures that is the very birthright of the Clayr. Nevertheless she must undertake a desperate mission under the growing shadow of an ancient evil one that opposes the Royal Family, blocks the Sight of the Clayr, and threatens to break the very boundary between Life and Death itself. With only her faithful companion, the Disreputable Dog, to help her, Lirael must find the courage to seek her own hidden destiny.
Septimus Heap, Book Four: Queste
￥50.33
There's trouble at the Castle, and it's all because Merrin Meredith has returned with Darke plans for Septimus. More trouble awaits Septimus and Jenna in the form of Tertius Fume, the ghost of the very first Chief Hermetic Scribe, who is determined to send Septimus on a deadly Queste. But Septimus and Jenna have other plans they are headed for the mysterious House of Foryx, a place where all Time meets and the place where they fervently hope they will be able to find Nicko and Snorri, who were trapped back in time in physik. But how will Septimus escape the QuesteQueste , like all the books in the Septimus Heap series, is filled with nonstop action, humor, and fantastical adventure as Septimus continues his journey of Magykal self-discovery.
A Series of Unfortunate Events #1: The Bad Beginning 雷蒙·斯尼奇的不幸历险系列1
￥44.25
Dear Reader, I'm sorry to say that the book you are holding in your hands is extremely unpleasant. It tells an unhappy tale about three very unlucky children. Even though they are charming and clever, the Baudelaire siblings lead lives filled with misery and woe. From the very first page of this book when the children are at the beach and receive terrible news, continuing on through the entire story, disaster lurks at their heels. One might say they are magnets for misfortune. In this short book alone, the three youngsters encounter a greedy and repulsive villain, itchy clothing, a disastrous fire, a plot to steal their fortune, and cold porridge for breakfast. It is my sad duty to write down these unpleasant tales, but there is nothing stopping you from putting this book down at once and reading something happy, if you prefer that sort of thing. With all due respect, Lemony Snicket
A Series of Unfortunate Events #11: The Grim Grotto 雷蒙·斯尼奇的不幸历险系列11
￥78.55
Warning: Your day will become very dark - and possibly damp - if you read this book. Plan to spend this spring in hiding. Lemony Snicket is back with the eleventh book in his New York Times bestselling A Series of Unfortunate Events. Lemony Snicket's saga about the charming, intelligent and grossly unlucky Baudelaire orphans continues to provoke suspicion and despair in readers the world over. In the eleventh and most alarming volume yet in the bestselling phenomenon A Series of Unfortunate Events, the intrepid siblings delve further into the dark mystery surrounding the death of their parents and the baffling VFD organisation. Ages 9+
A Series of Unfortunate Events #7: The Vile Village 雷蒙·斯尼奇的不幸历险系列7
￥78.55
Dear Reader You have undoubtedly picked up this book by mistake so please put it down. Nobody in their right mind would read this particular book about the lives of Violet Klaus and Sunny Baudelaire on purpose because each dismal moment of their stay in the village of V.F.D. has been faithfully and dreadfully recorded in these pages.I can think of no single reason why anyone would want to open a book containing such unpleasant matters as migrating crows an angry mob a newspaper headline the arrest of innocent people the Deluxe Cell and some very strange hats.It is my solemn and sacred occupation to research each detail of the Baudelaire childrens lives and write them all down but you may prefer to do some other solemn and sacred thing such as reading another book instead.With all due respect Lemony Snicket Ages 10+
Swordbird
￥39.24
The blue jays and cardinals of Stone-Run Forest have turned against each other. According to legend, only Swordbird, son of the Great Spirit, has the power to conquer evil and restore peace to the land. But is he real or just a mythCan Swordbird arrive in time to save the forest . . . or will it be too lateTwelve-year-old author Nancy Yi Fan has woven a captivating tale about the birds of Stone-Run Forest and the heroism, courage, and resourcefulness in their quest for peace.
HarperCollins
￥44.73
Fire alone can save our clan... Fireheart's traitorous enemy Tigerclaw has been vanquished and exiled from ThunderClan but Fireheart can't shake the feeling that he's lurking out there in the forest, waiting for the chance to strike. That's not the only problem facing the young ThunderClan deputy in these blazing summer months, as he struggles to handle ominous omens, a disrespectful apprentice with a shocking secret, and a devastated Clan leader who is a shell of her former self. Meanwhile the forest gets hotter and hotter . . . and everyone braces for the coming storm. . . .
Wringer
￥50.33
Palmer LaRue is running out of birthdays. For as long as he can remember, he's dreaded the day he turns ten -- the day he'll take his place beside all the other ten-year-old boys in town, the day he'll be a wringer. But Palmer doesn't want to be a wringer. It's one of the first things he learned about himself and it's one of the biggest things he has to hide. In Palmer's town being a wringer is an honor, a tradition passed down from father to son. Palmer can't stop himself from being a wringer just like he can't stop himself from growing one year older, just like he can't stand up to a whole town -- rightNewbery Medal winner Jerry Spinelli's most powerful novel yet is a gripping tale of how one boy learns how not to be afraid.
Stardust 星尘
￥55.33
Young Tristran Thorn will do anything to win the cold heart of beautiful Victoria even fetch her the star they watch fall from the night sky. But to do so, he must enter the unexplored lands on the other side of the ancient wall that gives their tiny village its name. Beyond that old stone wall, Tristran learns, lies Faerie where nothing, not even a fallen star, is what he imagined. From #1 New York Times bestselling author Neil Gaiman comes a remarkable quest into the dark and miraculous in pursuit of love and the utterly impossible.
Delicacy
￥83.92
Natalie and Fran?ois are the perfect couple, and perfectly happy. But after Fran?ois dies suddenly, only seven years into their still blissful marriage, the widowed Natalie erects a fortress around her emotions into which no one can gain access. Until the most unlikely candidate appears: Markus, Natalie Swedish, geeky, and unassuming coworker.
The Calling
￥55.33
Maya Delaney's paw-print birthmark is the mark of what she truly is a skin-walker. She can run faster, climb higher, and see better than nearly everyone else. Experiencing intense connections with the animals that roam the woods outside her home, Maya knows it's only a matter of time before she's able to Shift and become one of them. And she believes there may be others in her small town with surprising talents. Now Maya and her friends have been forced to flee from their homes during a forest fire they suspect was deliberately set. Then they're kidnapped, and after a chilling helicopter crash, they find themselves in the Vancouver Island wilderness with nothing but their extraordinary abilities to help them get back home. In The Calling , the sizzling second book in the Darkness Rising trilogy, New York Times bestselling author Kelley Armstrong pumps up the romance, danger, and suspense that left readers of The Gathering clamoring for more.
The Great Unexpected
￥44.73
From Newbery Medal winner and bestselling author Sharon Creech comes a grand, sweeping yarn that is a celebration of the great and unexpected gifts of love, friendship, and forgiveness. With a starred review from Kirkus Reviews calling it an "enchanting tale to treasure," The Great Unexpected captures the heart and the imagination. Humorous and heartfelt, this is a story of pairs of young Naomi and Lizzie, both orphans in present-day Blackbird Tree, USA, and of Sybil and Nula, grown-up sisters from faraway Rook's Orchard, Ireland, who have become estranged. Young Naomi Deane is brimming with curiosity and her best friend, Lizzie Scatterding, could talk the ears off a cornfield. Naomi has a knack for being around when trouble happens. She knows all the peculiar people in town like Crazy Cora and Witch Wiggins. But then, one day, a boy drops out of a tree. Just like that. A strangely charming Finn boy. And then the Dingle Dangle man appears, asking all kinds of questions. Curious surprises are revealed three locked trunks, a pair of rooks, a crooked bridge, and that boy and soon Naomi and Lizzie find their lives changed forever. As two worlds are woven together, Creech reveals that hearts can be mended and that there is indeed a gossamer thread that connects us all.
Molly Moon & the Monster Music
￥44.85
Molly has developed even more amazing powers in the sixth and final hypnotic installment of the New York Times bestselling Molly Moon series perfect for fans of Lemony Snicket and Pseudonymous Bosch! Molly Moon can hypnotize or morph into anyone she chooses, travel through time, read minds and now, thanks to a mysterious and magical coin, she can play EVERY instrument. The harmonica! The guitar! The drums! The piano! You name it. But will Molly be able to free herself from the coin powers to save her friends and herselfIn the fun-filled sixth and final book of the Molly Moon series, Molly must face the music the hypnotic music of a magical coin that has the power to turn its owners into monsters!
I Dreamed I Was a Very Clean Tramp
￥95.39
The sharp, lyrical, and no-holds-barred autobiography of the iconoclastic writer and musician Richard Hell, charting the childhood, coming of age, and misadventures of an artist in an indelible era of rock and roll... From an early age, Richard Hell dreamed of running away. His father died when he was seven, and at seventeen he left his mother and sister behind and headed for New York City, place of limitless possibilities. He arrived penniless with the idea of becoming a poet; ten years later he was a pivotal voice of the age of punk, starting such seminal bands as Television, the Heartbreakers, and Richard Hell and the Voidoids whose song Blank Generation remains the defining anthem of the era. Hell was significantly responsible for creating CBGB as punk ground zero; his Voidoids toured notoriously with the Clash, and Malcolm McLaren would credit Hell as inspiration for the Sex Pistols. There were kinetic nights in New York club demi-monde, descent into drug addiction, and an ever-present yearning for redemption through poetry, music, and art. We lived in the suburbs in America in the fifties, Hell writes. My roots are shallow. I'm a little jealous of people with strong ethnic and cultural roots. Lucky Martin Scorsese or Art Spiegelman or Dave Chappelle. I came from Hopalong Cassidy and Bugs Bunny and first grade at ordinary Maxwell Elementary. How this legendary downtown artist went from a prosaic childhood in the idyllic Kentucky foothills to igniting a movement that would take over New York and London restless youth cultures and spawn the careers of not only Hell himself, but a cohort of friends such as Tom Verlaine, Patti Smith, the Ramones, and Debbie Harry is just part of the fascinating story Hell tells. With stunning powers of observation, he delves into the details of both the world that shaped him and the world he shaped. An acutely rendered, unforgettable coming-of-age story, I Dreamed I Was a Very Clean Tramp evokes with feeling, clarity, and piercing intelligence that classic journey: the life of one who comes from the hinterlands into the city in search of art and passion.
William Morrow
￥69.16
15 seconds can tear your life apart . . . Henry Steadman didn't know what was about to hit him when he pulled up to a red light. A successful Florida plastic surgeon, he is in town to deliver a keynote address at a conference when suddenly his life becomes an unrelenting chase to stay alive. Stopped by the police for a minor traffic violation, the situation escalates and he is pulled from his vehicle, handcuffed and told he is under arrest. Several other police cars arrive and the questioning turns scary, but just as Henry is released and about to move on, a blue sedan pulls up and the officer is suddenly killed. As the car speeds away, there is only one suspect left behind Henry. In that moment, his idyllic life becomes a free fall into hell as he becomes the target of a police manhunt, as well as being pursued by a cunning, unnamed perpetrator bent on some kind of vengeance. When Henry turns to a close friend for help, and he, too, ends up dead, Henry realizes he's being elaborately framed. But in a chilling twist, the stakes grow even darker, and he is unable to go to the police to clear his name, without bringing on dire and deadly consequences. With breakneck pacing and nonstop action, 15 Seconds shows what can happen when even the best life is turned upside down in an instant. It is also the story of an innocent man, framed for murder, who has to save the person he loves the most, all while being drawn closer and closer to an inevitable face-to-face standoff with a man determined to destroy his life.
