购物车
个人中心
HarperCollins e-books
￥140.08
Generation Ageless an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alikeThink again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group.Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age less Boomers expect another twenty or thirty years of impact and influence albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.
Rookie Smarts
￥162.76
This special digital edition of Rookie Smarts includes 13 videos of leadership expert Liz Wiseman outlining her ground-breaking principles and guiding viewers through exercises that bring fresh perspective, open minds to innovation, and jumpstart a spirit of naive inquiry and constant learning.Is it possible to be at your best even when you are underqualified or doing something for the first timeIs it still possible, even after decades of experience, to recapture the enthusiasm, curiosity, and fearlessness of youth to take on new challengesWith the right mindset with Rookie Smarts you can.In a rapidly changing world, experience can be a curse. Careers stall, innovation stops, and strategies grow stale. Being new, na?ve, and even clueless can be an asset. For today's knowledge workers, constant learning is more valuable than mastery.In this essential guide, leadership expert Liz Wiseman explains how to reclaim and cultivate the curious, flexible, youthful mindset called Rookie Smarts. Wiseman reveals the different modes of the rookie mindset that lead to success: Backpacker: Unencumbered, rookies are more open to new possibilities, ready to explore new terrain, and don't get stuck in yesterday's best practices. Hunter-Gatherer: Rookies seek out experts and return with ideas and resources to address the challenges they face. Firewalker: Lacking situational confidence, rookies take small, calculated steps, moving fast and seeking feedback to stay on track. Pioneer: Keeping things simple and focusing on meeting core needs, rookies improvise and work tirelessly while pushing boundaries. Rookie Smarts addresses the questions every experienced professional faces: Will my knowledge and skills become obsolete and irrelevantWill a young, inexperienced newcomer upend my company or meHow can I keep upThe answer is to stay fresh, keep learning, and know when to think like a rookie.
Best Practices: Managing People
￥72.70
In today's hypercompetitive business climate, managers who help employees achieve their individual potential stand to get and stay ahead. Managing People, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Delegate the right work to the right employee Motivate people to outperform the competition Establish and empower effective teams Manage multiple projects and stay on track Inspire trust and lead in times of change The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.
FairTax: The Truth
￥82.80
In 2005, firebrand radio talk show host Neal Boortz and Georgia congressman John Linder created The FairTax Book, presenting the American public with a bold new plan designed to eliminate federal taxes and the IRS, jump-start the U.S. economy, bring back lost industries and jobs, and recapture billions of untaxed dollars hoarded by criminal and offshore businesses. Their book became an immediate #1 New York Times bestseller, propelling a powerful grassroots tax reform movement that's spreading like wildfire across our nation.Now, three years later, the authors are back to answer the outspoken and misinformed critics of their innovative proposal. Offering eye-opening new insights not covered in the original book, FairTax: The Truth debunks the negative myths and gross misrepresentations of this groundbreaking idea. The FairTax plan is simple, brilliant, and it will work enabling you to keep all the money in your paycheck; eliminating the fraud, hassle, and waste of our current system; and revolutionizing the way America pays for itself.
New Totally Awesome Money Book For Kids
￥67.12
Jam-packed with up-to-date, easy-to-understand information on every area of money, this smart, useful book—just right for kids age 8–14—makes learning about money fun. A savvy brother and sister team, Arthur and Rose explain a lot about money matters, including:?Budgets and savings (great ways to get the stuff you really want!) ?The basics of stocks, bonds, and other ways of investing ?Credit cards (“The Plastic Flash”) and borrowing ?Updated information on the Internet with useful Web links ?Online investing, Web safety precautions ?Saving and paying for college ?And much more
Wealth Happens One Day at a Time
￥90.77
Does a secure financial life seem to difficult to imagine let alone achieveDoes wealth strike you as an impossible dreamWhether you're living from paycheck to paycheck, or simply confused by the world of stocks, bonds, and brokers, it's never too late to change your situation. All you need is a little help.By spending just ten to fifteen minutes a day with this immensely helpful book, you'll discover that financial security is just steps away. Filled with the wisdom and advice of a seasoned expert, this year-old program for success shows you how to: change your attitude and change your life break out of debt and control your spending choose investments and make your money grow protect your gains and prepare for a comfortable retirement give your children or grandchildren a secure start in life and much more!
What Really Works
￥95.39
Based on a groundbreaking study, analysing data on 200 management practices gathered over a 10 year period. Reveals the effectiveness of the 4+2 practices (4 primary and 2 of 4 possible secondary) practices that really matter the ones that, if followed rigorously, ensure sustained business success. With a new introduction by the authors. With hundreds of well known management practices and pre*ions promoted by consultants and available to business, which are really effective and contribute to the growth and continued success of a companyWhich do little or nothingBased on the "Evergreen Project," a massive, 5 year study involving the business school faculties of ten universities, the authors set out to find the management practices that truly promote long term growth and success. Their findings will revolutionize the art and practice of business management.The book shows that there are essentially six management practices that all successful companies must master simultaneously. They range from focusing on a strategy of growth to maintaining the depth and quality of human talent in the organization.
Minority Rules
￥128.85
In a perfect corporate world, intellect, hard work, and professionalism would be recognized and rewarded regardless of the color of your skin. Kenneth Arroyo Roldan is here to tell you that nobody works in a perfect corporate world. Stellar performance alone will not determine corporate advancement—minorities need to learn and follow the rules of corporate politics. As one African American employee who started as a systems analyst at Xerox observed, "The reality was that despite your ability, if you weren't playing politics correctly, you would be derailed." In Minority Rules, Roldan gives a dose of tough love to minorities in corporate America while educating their majority counterparts. As the CEO of the top U.S. head-hunting firm specializing in placing minorities in fast track jobs, Roldan watched as minority superstars hired at Fortune 500 companies bailed out, disappointed and rejected after only a few years. The problem, Roldan says, is that minorities are not adequately prepared psychologically or culturally for corporate careers. In a six-step plan, he explains how to surmount the obstacles, play corporate hardball, and succeed as a minority in the workplace. Corporate culture is unforgiving to minorities, but it is possible to rise to the top with Roldan as your guide. With refreshing candor, Roldan prepares minorities both psychologically and culturally for corporate careers. Forget about using affirmative action and discrimination lawsuits to level the playing field. The only way to win is to know the landscape and master the rules of the game—from finding the right mentor to learning the art of networking to focusing on self-reliance, patience, and most of all, performance. Roldan shows minorities how to climb to the top jobs—and keep them.
The On-Time, On-Target Manager
￥110.71
Ken Blanchard's phenomenal bestsellers, such as The One Minute Manager and Raving Fans, have made him a globally recognized business legend. Millions look to Blanchard for innovative approaches to management, leadership, customer service, and much more. Now, he has joined with noted business author Steve Gottry to explore one of the most common and insidious problems plaguing the workplace procrastination.The On-Time, On-Target Manager is the story of Bob, a typical middle manager who puts things off to the last minute. As a result, he misses deadlines because his lack of focus causes him to accomplish meaningless tasks before getting to the important things. Like many professionals, Bob rationalizes, justifies, and tries to explain. Luckily, Bob is sent to his company's CEO which stands for "Chief Effectiveness Officer" who helps him deal with the three negative side effects of procrastination: lateness, poor work quality, and stress to himself and others. Bob learns how to transform himself from a crisis-prone Last-Minute manager into a productive On-Time, On-Target manager.With this engaging parable, Blanchard and Gottry offer practical strategies any professional can put into practice to improve his or her performance.
The WSJ Guide to the 50 Economic Indicators That Really Matter
￥88.56
An entertaining, must-have guide to the indicators most investors aren't following but should be!To make the best possible investment decisions, savvy investors know that they should pay close attention to economic indicators. But while most are looking at conventional barometers like unemployment rates and housing starts, the smartest investors are following the often ignored, sometimes curious, but always interesting indicators that offer a true sense of where the economy is and where it's going. They provide the vital information needed to beat the market. In The Wall Street Journal Guide to the 50 Economic Indicators That Really Matter, Simon Constable and Robert E. Wright offer investors powerful new tools to guide them through the markets. Whether it's the VIX index (which tracks the level of anxiety among investors) or the Vixen index (which tracks the number of attractive waitresses in your hometown), this essential guide includes in-depth analyses of 50 valuable economic indicators, as well as what to watch for, what to do when movement happens, and the risk level involved in taking action. This must-have guide entertains and enlightens while offering essential advice on navigating the global economic climate.
Career Management (Collins Business Secrets)
￥51.50
The career management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Career Management. Includes how to: ? Assess your career goals ? Create and follow an exciting career plan ? Make yourself visible for your ideal job ? Deliver the perfect interview ? Get yourself noticed and promoted, or go it alone
Finance Basics (Collins Business Secrets)
￥22.76
The finance basics that experts and top professionals understand. Get results fast with this quick, easy guide to the fundamentals of Finance. Includes how to: ? Analyse a business from its financial reports ? Understand a Profit and Loss account ? Make sense of accounting jargon ? Build a financially sound business plan ? Deal with revenue, profit and cashflow
Selling (Collins Business Secrets)
￥51.50
The selling secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Selling. Includes how to: ? Pitch your product to meet the needs of your customer ? Use body language to build rapport ? Negotiate and close the deal ? Make your customers keep coming back for more ? Develop new business relationships
Marketing (Collins Business Secrets)
￥51.50
The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: ? Position your product for a target market ? Build a brilliant marketing plan ? Create stunning branded marketing materials ? Use memorable publicity to build market interest ? Take advantage of new technology
Willing Slaves: How the Overwork Culture is Ruling Our Lives
￥72.40
A hard-hitting exposé of the overwork culture and modern management techniques that seduce millions of people to hand over the best part of their lives to their employer. Work has come to increasingly dominate British national life. ‘Job intensification’ affects every shopfloor, office, classroom and hospital, as a cult of efficiency has driven a missionary magnetism of tighter deadlines and more exacting targets in the most exploitative and manipulative work culture developed since the Industrial Revolution. What do we get in return for this hard work? Stagnant wages, job insecurity, stress, exhaustion; the British workforce has not been so powerless for over a century. ‘Willing Slaves’ exposes the paradox that, though we’re all being exploited, it’s work that has come to give our lives meaning: religion, political causes, family life have become secondary. This book reveals how this astonishing fraud has been perpetrated, how millions of workers know they face burnout but believe ‘there is no alternative’. Bunting tells us how to take our lives back – and what will happen if we don’t.
One Minute Mentoring: How to find and work with a mentor - and why you’ll benefi
￥58.86
Ken Blanchard, Ph.D., is the Chief Spiritual Officer of the Ken Blanchard Companies, and a highly sought-after author, speaker, and business consultant. His perennial international bestsellers include The One Minute Manager, Raving Fans, Gung Ho!, and Whale Done!. He lives in California. One of the first employees of Twitter, Claire Diaz-Ortiz is an author, speaker, and businesswoman. She lives in Argentina.
Mind Maps at Work: How to be the best at work and still have time to play
￥80.25
Mind Maps at Work takes a fresh and exuberant look at how Mind Maps can keep you one step ahead of your colleagues at work. Full of practical tips, exercises and inspiring casestudies of people from all career backgrounds, it will help you unlock your reservoirs of creativity and find the fulfilment at work you know you deserve.
From Voices to Results - Voice of Customer Questions, Tools and Analysis
￥69.75
Make the right decisions about your products and services by listening effectively to the people that matter – your customers About This Book ? Understand the core components, processes and technologies available for a VOC initiative ? Structure effective VOC programs and turn VOC into actionable product success ? A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them Who This Book Is For The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential. What You Will Learn ? Understand different unarticulated needs of your customers ? Deploy effective VOC in your organizations ? Identify and understand the different tools and processes to set up a successful VOC program ? Integrating your findings about your customers into successful products ? Effectively utilize VOC for a successful launch of your product In Detail This book is all about getting to know your customers – what they want and need, what they like and don’t like. Voice of the Customer is one of the most popular forms of market research combining both quantitative and qualitative methods. This book shows you how to engage with customers and understand their wants and needs, likes and dislikes – something which is becoming more in more important with the rise of an increasingly connected world. The book addresses the problem of understanding your customer and engaging with those customers. It also targets people who want to know how to do an effective VOC capture and analysis. As with any engagement/research based initiative, there is also a concern with the ROI. This book shows you how to overcome this problem as well. By the end of this book, you will have a thorough understanding of the relevant stages of a VOC project. It will show you how to devise an effective plan, direct the project to their objectives, and then show you how to collect the voice of the customer, with examples and templates for interviewing and surveying. Style and approach This book is a perfect blend of concepts and real-world use-cases which will help the businesses understand and therefore serve the customers better. Written in a very engaging manner, this book ensures you are able to grasp the theory and apply it in your business seamlessly.
The Real-Life MBA
￥92.41
Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today - and tomorrow. You can talk about theories, concepts, and ideologies all you want, but when it gets right down to it, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. My boss is unbearable. I’m stuck in career purgatory. My team lacks enthusiasm. Our IT department is incompetent. Our strategy is outdated. We don’t understand our Chinese partners. We’re just not growing. This is the real stuff of work today. In the decade since their international best-seller Winning was published, Jack and Suzy Welch have dug deeper into the world of business than ever before , travelling the world consulting to businesses of every size and in every industry, working closely with entrepreneurs from Mumbai to Silicon Valley, starting their own company, and owning and managing more than 40 companies through private equity. Coupled with Jack’s 20 years of iconic leadership at GE and Suzy’s tenure as editor of the Harvard Business Review, their new database of knowledge infuses the pages of The Real Life MBA with fresh, relevant stories and equally powerful solutions.
Presentation Skills in 7 simple steps
￥61.51
7 simple steps to transform your presentations Speaking in front of an audience can be tough. Believe it or not, working out what you want to say is often the easiest part. You may need help overcoming nerves, or practical advice on body language, using technology, or dealing with tricky questions. This book gives you practical advice on how to give well-structured and clear presentations that engage your listeners and make an impact. No more sweaty palms, just cool, calm and effective presentations.
The Corner Office: How Top CEOs Made It and How You Can Too
￥95.75
Aspirational business book based on interviews with over 75 leading American CEOs. What does it take to succeed in business and to inspire others? Adam Bryant of The New York Times sat down with more than seventy-five CEOs and asked them how they do their jobs and the most important lessons they learned as they rose through the ranks. The Corner Office draws together lessons, memorable stories, and eye-opening insights from chief executives like Steven Ballmer (Microsoft), Carol Bartz (Yahoo), Jeffrey Katzenberg (DreamWorks), and Alan Mulally (Ford), as Bryant reveals the keys to success in the business world, including the five qualities CEOs value most in their employees, and shows how executives at the top of their game get the most out of others. For aspiring executives, of any age, The Corner Office offers perspectives that will help anyone who seeks to be a more effective leader and employee, and a path to future success.
