Б?знес-гуру, ?нвестор Кремн??во? долини, американський п?дпри?мець Бен Горов?ц написав в?дверту книгу про б?знес, не под?бну до сотн? видань штибу ?Як створити власну справу ? досягнути усп?ху?. ??Автор не пропону? готових рецепт?в усп?ху й аргументовано поясню?, чому таких рецепт?в не ?сну?. Горов?ц розпов?да?, що в б?знес?, як ? в житт?, передус?м потр?бно розмежовувати сво? сприйняття ? факти, особисте та профес?йне, ? тод? нав?ть р?шення зв?льнити кращого товариша н? для кого не стане катастрофою. Нав?ть якщо п?д вашим кер?вництвом працю? найталановит?ший прац?вник, який здобув визнання у профес?йних колах, саме ви вир?шу?те, чи потр?бен його нестерпний характер ? великий талант ваш?й компан??.??Увесь св?й досв?д керування людьми, боротьбу з ?хн?ми ?нтригами, пошуки найкращих фах?вц?в Бен Горов?ц пода? як ?нструкц?ю до д??, зрозум?лу кожному. Б?знес-д?йсн?сть — нещадна, наче життя у гетто, про яке сп?вають часто цитован? автором репери. А ваш? шанси виграти дор?внюють шансам програти. Тому ця книга не для тих, хто шука? легких в?дпов?дей, а для тих, хто зна?: запитань завжди б?льше, н?ж в?дпов?дей, а перемагають у б?знес? т?льки найв?дважн?ш?.??

Mi leszek, ha nagy vagyok?Németh Márton ezt a kérdést tette fel magának huszonhét évesen, amikor már b?ven túl volt a pályakezdésen, elindult a karriere, és minden úgy alakult, ahogy a nagy k?nyvben meg van írva. Mégsem volt elégedett, valami hiányzott. Egyik napról a másikra d?bbent rá, hogy mennyire nem azon az úton halad, amin szeretne: olyan alkalmazott, aki kevésért dolgozik sokat, mások jólétét gyarapítja, nem a saját érdekeit tartja szem el?tt.Vajon egyedül ? a felel?s azért, hogy így alakult? Feln?tt egyáltalán? Tud még változtatni? Az ?szinte válaszokért – még ha fájnak is – lelke legmélyére kellett leásnia, hogy megtalálja igazi ?nmagát.A szerz? a saját életén keresztül mutatja be a mai magyar pályakezdés nehézségeit, buktatóit, valamint az alkalmazotti státuszból, a karrierlétra aljáról való felt?rést. A fiatalok sok információt hallhatnak arról, hogyan kéne egyr?l a kett?re jutni, azonban azt senki nem mondta el nekik, hogyan is lépjenek nulláról az egyre. Eddig.

У чому причина стр?мкого економ?чного злету Китаю? Чому не можна беззастережно дов?ряти думц? нео?нституц?онал?ст?в? Де ?золота середина? в керуванн? економ?кою держави? На ц? та ?нш? питання шука? в?дпов?дь репортер Financial Times Джо Стадвелл. В?н анал?зу? три головн? складники усп?шно? економ?ки: с?льськогосподарську пол?тику, промислове виробництво ? розпод?л ф?нансування. У приц?л? авторсько? уваги Япон?я, П?вденна Корея, Тайвань, ?ндонез?я, Малайз?я, Та?ланд, Ф?л?пп?ни, В’?тнам ? Китай. Анал?зуючи б?знес цих кра?н, автор показу?, що спрацювало в Аз??, а що н?

Reminiscences of a Stock Operator is a fictionalized story based on the trading career of Jesse Livermore. It follows his journey from the age of 15 when he made his first $1,000 to becoming a Wall Street legend. See how he learned the ins and outs of trading the hard way while losing his fortune and then making it all back. Decades after its original publication, readers are still getting tremendous value from Livermore's experience. Contains timeless investment wisdom.

Yes - There Is Work-Life Balance! … but it’s probably not what you think. Too many academics and HR departments have defined work-life balance in superficial ways that make it unattainable, undesirable, or both. Common sense dictates that if something you desire is ill-defined or “impossible,” your outcomes will be disappointing and potentially even harmful. ?But sadly, common sense hasn’t been common practice. Redefining Work-Life Balance?is about creating life-altering, positive results. These pages convey a way to deliver powerful results using simple, one-minute tools proven to enhance life balance and enjoyment. The outcome is reduced stress, increased achievement, and more joy every day – for the rest of your life! Discover and enjoy easy-to-learn concepts with practical applications to: Understand what work-life balance really means Avoid the “As soon as…” trap Establish a ‘Way of Living’ Goal - ?A powerful tool for crafting how you live every day Accomplish your work-life priorities faster… and with less stress Find a more rewarding and happier balance in all your relationships ? Master the emotion-decision link with your personal emotional management tool The tools and tactics in Redefining Work-Life Balance were refined while building a light manufacturing business from a small startup to generating over $100,000,000 in sales with a great team of 250+! That success and the success of thousands of clients is made possible by adapting and applying these tools, and respecting that in addition to having a job, each one of us has a life. Create more achievement at work and more enjoyment in life with Redefining Work-Life Balance! Part One of this book begins by dispelling the myth that there is no such thing as work-life balance. Instead, it delivers a proven re-definition that is clear, fulfilling, and attainable, along with a tool set that will enhance the value and positive balance you get from life – today and every day. Part Two is about people and relationships. You will learn two powerful one-minute tools that can be applied to your life immediately. The outcome is having a more rewarding, less stressed, and happier balance with the important individuals in your personal and work life. In each chapter, you will also see examples from people who have generously shared their personal stories and experiences in implementing these tools. Part Three is about achieving the things you want in life. It delivers two tools that supercharge your thinking. You will get more good thinking done with each of these tools in minutes than most people get done in days, weeks, or even a lifetime of typical pondering. You will also discover two balance measurement tools: one gauges your emotional status and reactions, the other illuminates your current emphasis in life and enables you to adjust it easily if it is not where you want it to be. Part Four concludes these pages using your definition of a good work-life balance to clarify your Way of Life goals. These goals are not specific markers to surpass or milestones to accomplish, they are instead way of living goals. What are the most meaningful and important outcomes you want from your life every day? You will be surprised how quickly these meaningful and often life-changing goals become clear with this final tool in the book. My promise to you is that by applying these proven tools, you will create immediate positive outcomes, personally and professionally. More importantly, based on the feedback I have received across demographics, countries, and cultures, I expect that you too will retain and use your favorite tools along with your re-definition of work-life balance to be happier, less stressed, and more fulfilled over your lifetime. Let’s turn the page and redefine work-life balance in a way that works for you!

How often do you have your neighbors over for dinner? How do you define your community? Where do you feel the most connected in your life? In a world increasingly isolated and separate, community is still readily available—we just have to look around and make the effort. In Creating Community Wherever You Are, Deanna Jaya Nakosteen opens our eyes to what’s possible. When we create community, we create relationships and meaningful connections. When we live our lives with connection and meaning, we broaden our capacity for love. Written with warmth and wisdom from 30-plus years of living in an intentional community, Creating Community Wherever You Are issues an invitation to all of us, no matter where we live, to deepen our connections to one another, the world, and ourselves. ??

Geile Milfs Die komplette Serie 200 Seiten geile Hausfrauen! Dieser Sammelband enth?lt 15 bereits einzeln ver?ffentlichte Geschichten: Die Milf und der junge Spargeltarzan?? Milf bei der Arbeit vernascht?????? Unterricht bei der Altkatze????????? Zwei junge M?nner für die Milf? Die Nachbarin bringt es ihm bei Ich mag die Mutter meines besten Freundes? Geliebte Milf, ich vermisse dich? Die Mutter meiner Freundin ist geil????? Eine unsanfte ?berraschung für die Milf????????? Cabriofahrt mit der Milf??? Die Freundin meines Vaters ist hei?????? Mit der Nachbarin wollte ich immer???? Meine hei?e Nachbarin??? Hausfrauen sind unschlagbar????? Eine willige Schlampe??????? ?ber die Autorin Anna Wolf ist eine Hausfrau aus einer Kleinstadt in Süd-Deutschland. Im Alltag lebt sie ein ganz normales Leben. Mit ihrem jüngeren Liebhaber John teilt sie aber ihre gro?e Leidenschaft: Sex in allen Varianten. Seit über fünfzehn Jahren besuchen die beiden Swingerclubs im In- und Ausland und probieren immer wieder neue Clubs aus. Und natürlich fehlt nicht das j?hrliche Gro?ereignis aller Swinger: Der Urlaub im Südfranz?sischen FKK-Paradies Cap d?Agde. Vor einiger Zeit begann Anna ihre Erlebnisse aufzuschreiben. Daraus entsteht nach und nach die Anna Wolf-Reihe, in der sie ausführlich von ihrem Swingerleben erz?hlt.

Aspirational business book based on interviews with over 75 leading American CEOs. What does it take to succeed in business and to inspire others? Adam Bryant of The New York Times sat down with more than seventy-five CEOs and asked them how they do their jobs and the most important lessons they learned as they rose through the ranks. The Corner Office draws together lessons, memorable stories, and eye-opening insights from chief executives like Steven Ballmer (Microsoft), Carol Bartz (Yahoo), Jeffrey Katzenberg (DreamWorks), and Alan Mulally (Ford), as Bryant reveals the keys to success in the business world, including the five qualities CEOs value most in their employees, and shows how executives at the top of their game get the most out of others. For aspiring executives, of any age, The Corner Office offers perspectives that will help anyone who seeks to be a more effective leader and employee, and a path to future success.

7 simple steps to transform your presentations Speaking in front of an audience can be tough. Believe it or not, working out what you want to say is often the easiest part. You may need help overcoming nerves, or practical advice on body language, using technology, or dealing with tricky questions. This book gives you practical advice on how to give well-structured and clear presentations that engage your listeners and make an impact. No more sweaty palms, just cool, calm and effective presentations.

In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other. The average lawn mower is used for four hours a year. The average power drill is used for only twenty minutes in its entire lifespan. The average car is unused for 22 hours a day, and even when it is being used there are normally three empty seats. Surely there must be a way to get the benefit out of things like mowers, drills and even cars, without having to carry the huge up-front costs of ownership? There is indeed. Collaborative consumption is not just a buzzword, it is a new win-win way of life. This insightful and thought-provoking new book by Rachel Rogers and Roo Botsman is an important and fast-moving survey of the dramatic changes we are seeing in the way we consume products. Many of us are familiar with freecycle, eBay, couchsurfing and Zipcar. But these are just the beginning of a new phenomenon. Rachel Botsman and Roo Rogers have interviewed business leaders and opinion formers around the world to draw together the many strands of Collaborative Consumption into a coherent and challenging argument to show that the way we did business and consumerism in the 20th century is not the way we will do it in the 21st century.

Bestselling author Ken Blanchard brings you the tie-in guide to accompany his TrustWorks! training program. Ken Blanchard is famous for his ability to make the seemingly complex simple. In Trust Works! he brings his talent to bear on the complicated and timely issue of trust. The book begins with an allegory - in this case, it's the story of a dog and a cat with major trust issues. Their fighting, backbiting, and sabotaging soon affects the whole household - including the humans. It quickly becomes clear that unless the ongoing conflicts can be resolved, all of the pets will be without a home. Through the counsel of a wise old parrot, the animals learn the Abcds of trust, becoming aware of the unconscious behaviours that had been eroding their relationships and begin to change their actions. In the end, the results have a positive effect that reaches far beyond the dog and cats' relationship. Applying lessons presented in the fable to real life situations, Blanchard explores his Abcd trust model to address issues like poor morale, miscommunication in relationships, poor customer service issues, and dysfunctional leadership. Trust is an evergreen topic but is particularly relevant today, as protests in cities throughout the world underscore a growing distrust of corporations and institutions. Now more than ever, people need trust-building skills and a common language for learning the behaviours that build - or erode - trust. Trust Works! is the first book to create a common, easy-to-learn language for talking about trust in a way that can bring peace and co-operation where once there was dissension.

7 simple steps to effective meetings that will change the way you work People spend up to 60 percent of their working day in meetings, but all too often they leave feeling overwhelmed and confused. Sound familiar? Meetings that involve the wrong people or are badly organised are a waste of everyone's time, so whether you need to learn from scratch or re-evaluate your techniques, this is the book for you. Follow our 7 simple steps to more productive, efficient and successful meetings. With expert advice on everything from using informal meetings to your advantage to dealing with technical hitches during conference calls, this book contains everything you need to transform the way you spend your working day.

social trading has grown by over 150% in the past two years with sites like eToro gaining over 2 million users. Y You can join in today and start making money just like the pros with no learning. In this guide book we will go though: - ·The best social trading platforms·How to choose a social trading platform·How to create your investors profile·How to choose the best traders: - This is an interactive guide book designed for all social trading beginners, you will also learn other aspects like ·managing your portfolio·how to deal with losing traders get your copy of social trading for dummies and learn how the end of day trading as we know it has come.

Othman al-Sheikh is running away from the shadows of his past life in a small dusty village in the Libyan Desert. Tripoli, meanwhile, is a city in the process of transformation, moulded to the will of its Italian colonisers. Its decadent entertainments and extravagant riches conceal an underbelly of abject poverty and ruthless plotting. Othman falls for the city and its temptations. With a natural instinct for survival, he tries his luck in the capital, swept along by chance and opportunity.

The artist's idea of success is very different from that of the business man, and the scientist differs from both, as does the statesman from all three. We read of successful gamblers, burglars or freebooters, but no true success was ever won or ever can be won that sets at defiance the laws of God and man. To win, so that we ourselves and the world shall be the better for our having lived, we must begin the struggle, with a high purpose, keeping ever before our minds the characters and methods of the noble men who have succeeded along the same lines.

Well, what do you know of business laws and rules, outside your present circle of routine work? Now, this handy little volume is a condensation of the rules and the laws which every man, from the day laborer to the banker, should be familiar with. We have not put in everything about business, for that would require a library, instead of a book that can be read in a short day, and be consulted for its special information at any time.

Many inspired people miss the opportunities of being gifted the way they are because they don't have the will or the discipline to move the inspiration from their soul to their hands. If you are the kind of person that is full of inspiration, loads of ideas, and have plenty knocking around in your head, but none of that has materialized, then there is a good chance what you need is more discipline.?In most circles among adults, suggesting discipline is problematic because it feels like that word is reserved for kids. Yes, there is one kind of discipline that is reserved for kids. But the kind of discipline that you need to attain the kind of success you are thinking of is very different than the picture that emerges at the invocation of the word. The discipline you need is the kind that will allow you to take control over your thoughts and actions.?We may have all the other attributes that are required to be successful, but if we lack the discipline then all bets are off. That's usually where the problem is when you've gone through tons of books, tons of seminars, and you still can't translate inspiration into action.?This book will show you the reason discipline is elusive to many people and why the lack of success becomes the norm. You can't just turn on discipline in many cases, you need to understand yourself and understand the reason your greatness is stuck within you struggling to come out.?? Don't wait any longer! Scroll up and click the 'Buy Now' button and start instilling more discipline in your life to help achieve your dreams!

NSZ / GR Günümüzde yatrm aralarna olan ilgi nemli oranda artmtr. Yatrm dünyas hem ürün hem yatrmc hemde ilem miktar büyüklüklerinde ok nemli artlar kaydetmitir. Klasik yatrm aralarna olan ilgi, balangta riskten korunma amacyla yaplan emtia piyasalarna da yansm ve sradan bir yatrmc portfyünde artk bunlara da yer vermeye balamtr. Yatrm dünyasna olan bu büyük ilgiye ramen hangi araca hangi zamanda ve hangi fiyattan yatrm yaplaca ve bu yatrmn yine ne zaman ve hangi fiyattan elden karlaca yatrmc asndan hala cevaplandrlmas en zor konu olmutur. Dier yandan finans medyas gerek yazl gerek grsel aralarla yaptklar yaynlarla yatrrm aralarna olan ilgiyi daha arttrmtr. Bu yaynlarda verilen haberler, veriler ve bilgiler verili ekilleriyle bazen finansal kaosu ciddi bir biimde arttrarak yatrmcnn deien koullarda ne yapmas gerktii problemini daha kark hale getirmitir. Kurumsal yatrmclar bile, ellerindeki nemli bilgi setlerine ramen yatrm hatalarna yenik düerek iflaslarna neden olmu yatrm yaptklar aralarda ve ülkelerde ciddi krizlere neden olmutur. Yatrm dünyas yatrmcya snrsz frsat salarken ayn oranda kriz ve iflas zemininide hazr tutmutur. 1990’larn bandan beri global anlamda be alt tane nemli lüde ykc kriz ortaya km ve bu krizlerde en büyük servet kayplar, yatrm aralarn portfylerinde bulunduran yatrmclarda grülmütür. lgin olan yan ise bu krizler hep ok ünlü ekonomistlerin veya ekonomik kurulularn veya yorumcularn “artk kriz kmaz” veya “ok iyi yoldasnz” eklindeki grülerinden hemen sonra meydana gelmitir. Bilginin en nemli girdi sayld günümüzde bilgi internet araclyla kolayca ulalabilir hale gelmitir. Buna ramen bir ok yatrmc bilgiye sahip olsa bile isel ve dsal etkilerden dolay bu bilgiyi doru yatrm kararna hala dnütürmemektedir. Kurumlar gemite olmad kadar ekonomist, analist ve yatrm uzman altrmasna ramen hala “ngrülmedik biimde fiyat artlar ve azallar” devam etmektedir. 2000 yl krizi srasnda ve sonrasnda bir ok yabanc kurum dahi Türkiye veya dier gelimekte olan ülkelere ait yatrm masalarn kapam ve bu ülkeleri yatrm yaplabilen ülkeler listesinin dna karmtr. Bu olaydan bir iki yl sonra gelimekte olan ülkelerin endekslerin deerleri 4-5 kat artmtr. Bu fiyat artlar ilgin bir ekilde yine yabanc yatrmclar tarafndan salanmtr. Yine ülkemizde 2000 yl srasnda denenen 20000 endeks srasnda yatrmclar hisse senetlerine akn ederken, aldklar bu hisseler ile büyük düüe yakalanm ve baz yatrmclar bu hisseleri 7000-10000 endeks aras satmak zorunda kalmtr. Yazar Hakknda [Tarkan zhan, 1969-] RENM DURUMU: Trakya üniversitesi Blüm: Fen Fakultesi Kimyager MESLE: Borsac, Trader, Portfoy Ynetimi Aktif alma süresi; 25 yl

Victor Niederhoffer ve Laurel Kenner'in Pratik Spekülasyon (Practical Speculation) adl? kitab?nda, bal??a ??kma zaman? konusunda ?aka ile kar???k baz? ger?ek?i de?erlendirmeler yap?lm??. Bunlar, yorumlar?mla a?a??da: a) Bal?klar?n yemlenmesi s?ras?nda mutlaka g?lde olun. ?rne?in, para arz? bir nedenle art?yorsa, bundan do?rudan etkilenecek hisse senedi gibi enstrümanlara yat?r?m yap?n. Yabanc?lar girmeye ba?lam??larsa, siz de borsada al?m yapmaya ba?lay?n. b) G?lde gere?inden fazla bal?k?? varsa, siz bal??a ??kmay?n. Bu, kalabal?k bir bi?imde sizin b?lgenizdeki bal?klar? da ürkütecektir. Herkes ayn? hisse senedine veya yat?r?m alan?na yat?r?m yapmaya ba?lam??sa o yat?r?mda iyi k?r kalmam?? demektir. c) Ava iyi haz?rlan?n. Kullanaca??n?z malzemeler iyi haz?rlanm?? ve yeterli olsun. Bal?k tutma i?i, biraz da sab?r i?idir. Bazen k?r, zaman i?inde elde edilir. Ne zaman, hangi enstrümana ve nas?l yat?r?m yapaca??n?z? ?nceden haz?rlay?n. Hislerinize kulak verin. d) Sessiz olun. Gürültü, bal?klar? ka??r?r. Fikirlerinizi ve piyasada mevcut f?rsat olas?l??? konusundaki bilginizi, ba?kalar?yla payla?may?n. e) Bal?k olmad??? bilinen b?lgede avlanmaya kalkmay?n. G?lün altyap?s?n? ve avlayaca??n?z bal???n davran?? bi?imlerini iyi ??renin. Elektronik olarak bal?klar?n yerini g?steren aletler iyidir, ama onlar?n oltalar? yoktur. Hi? kimsenin al?m yapmad??? yerde, sizin al?ma ba?laman?z zamans?z olabilir. ?te yandan, hisselerin veya di?er yat?r?m ara?lar?n?n yükselece?i veya dü?ece?i y?nünde yap?lan matematiksel tahminler, birer bilgidir, ama bal?k yakalama, bilginin, ?ans?n ve hissetmenin bir kar???m?d?r. f) Bütün haz?rl?klar?n?z tamam olsa bile bazen bal?k, zokay? yutmaz. Cesaretinizi k?rmay?n. ?yi zaman ge?irdi?inizi dü?ünün. Bu i?i en iyi bilenlerin bile, istatistiksel olarak sadece % 60 ba?ar?l? olduklar? ger?e?ini unutmay?n. g) Bazen, bal?k tutmak de?il, bal?klar? beslemek zorunda kalabilirsiniz. G?lün avlanmaya haz?r olmas? i?in bu gerekli olabilir. Fiyatlar yükselmeye ba?lay?nca siz de trende uyun. Yükselme trendine giren piyasa, iyi al?m zaman? demektir. h) Bazen büyük bal?klar, oltan?zdaki yemi ?alarlar. Bu durumda oltan?za yeni yem tak?p bal?k vurmas?n? ?ok dikkatle takip edin. Büyük oyunculara ?abuk teslim olmay?n. Büyükler, piyasaya bir ara hakim olsalar da piyasadan ?ekilecekleri bir zaman vard?r. O zaman? kollay?n. i) Karaya ne zaman d?nece?inizi iyi hesaplay?n. G?lde f?rt?naya yakalanmay?n. Piyasan?n dü?me sinyallerini iyi g?rün. Zaman?nda elinizdekileri sat?p nakde d?nün. [Tarkan ?zhan, 1969-] ??REN?M DURUMU: Trakya üniversitesi B?lüm: Fen Fakultesi Kimyager MESLE??: Borsac?, Trader, Portfoy Y?netimi Aktif ?al??ma süresi; 25 y?l

Autoarea c?r?ii propune o documentat? trecere ?n revist? a celor mai importante teorii ale marketingului politic ?i o descriere aprofundat? a etapelor pe care le presupun conceperea ?i plasarea unui produs din acest domeniu. De asemenea, volumul cuprinde un studiu comparativ al abord?rilor privind marketingul politic ?i o clarificare a sectorului publicistic privind domeniul marketingului politic.

Prima carte din Rom?nia despre p?strarea clien?ilor Aceasta nu este o biblie ?n domeniu, dar este un must read pentru oricine vrea s? p?streze un client. ?Cred ?n Customer Retention. Cred ?n Lovemarks. Cred ?n Customer Experience ca form? evoluat? a loialit??ii. Cred ?n cei mai buni. Cred ?n exper?i, ?n cei care nu se vor mul?umi cu a fi exper?i din titulatur?, ci din convingeri ?i idei proprii.” Acesta este manifestul cu care ??i ?ncepe Mihai Dragnea pledoaria pentru autenticitate, responsabilitate ?i creativitate ?n rela?ia cu clien?ii. ?n goana dup? market share ?i profit se investesc foarte multe resurse ?n atragerea clien?ilor noi, iar rela?ia cu clien?ii existen?i este adeseori neglijat?. Foarte important: Customer Retention nu se refer? la loializarea clien?ilor, ci la p?strarea celor care inten?ioneaz? s? renun?e. Customer Loyalty este pentru cei pe care vrei s? ?i r?spl?te?ti c? ??i sunt clien?i. Este vorba despre dou? segmente diferite c?rora trebuie s? le corespund? abord?ri de business distincte. Clien?ii ??i exprim? opiniile oriunde, online mai ales, ?i au o mare putere de decizie, inclusiv pe aceea de a schimba valorile ?i credin?ele unei companii. A-i trata nediferen?iat pe cei care vor s? renun?e la produsele ?i serviciile tale ?i pe cei care ??i sunt fideli este ca ?i cum ai trage cu tunul la un concurs de tir cu arcul. ?A? recomanda aceast? carte ca lectur? obligatorie pentru toate persoanele dintr-o companie, de la front office p?n? la management. ?n orice moment ?i la orice palier ierarhic, pot fi luate decizii care s? ajute compania s? ??i p?streze clien?ii mul?umi?i ?i aceast? mul?umire s? fie tradus? ?n fidelitate. Mihai ne arat? exact cum trebuie tratat? problema reten?iei ?i reu?e?te s? explice importan?a unor decizii potrivite luate ?n deplin? cuno?tin?? de cauz?, at?t business, c?t ?i customer oriented.” - Andrei Cismaru, Social Media Manager at Bitdefender ?Mihai este un artist des?v?r?it. Iar arta sa st? ?n m?iestria cu care reu?e?te s? pun? ?n practic? una dintre cele mai frumoase discipline de business, rela?ia cu clien?ii.” - M?d?lina Vil?u, Managing Director, Marketing Insiders Group ?This is retention vine cu informa?ii foarte bine documentate despre loializare ?i reten?ie, dou? instrumente de marketing despre care nu mul?i ?tiu c? sunt diferite. Cu un stil diplomatic ?i pe alocuri umoristic, Mihai ne vorbe?te despre provenien?a acestor instrumente ?i ne ajut? s? le diferen?iem prin simpla aprofundare a istoriei lor. Speciali?tii ?n marketing vor ?n?elege, dup? citirea acestei c?r?i, c? uneori ?i-au targetat gre?it clien?ii, dar vor ?ti ce ?i cum s? ?mbun?t??easc? pe viitor.”- Gabriela Udeanu, Founder, Buzzle.ro