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C-Scape
￥157.15
A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emerged a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. In C-Scape, Larry Kramer leads the reader through this new, evolving world where the challenges are daunting but the opportunities are huge.A seasoned journalist turned superstar digital entrepreneur and venture capitalist, Kramer learned early on to survive and overcome the forces that are remaking the business landscape: the digital media revolution. Why mediaEvery aspect of every business is increasingly carried out through the media. From advertising and marketing to sales and customer service, from product design to manufacturing, everything that happens anywhere in business is ever more likely to happen on a screen or handheld device. That means any business could fall to the same threats facing the newspaper business and the music industry unless that business learns to navigate the four Cs. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent. No leader, whether at the helm of a small business or a conglomerate, will read this book without seeing the business world anew and finding practical ways to put this book's four powerful precepts immediately to work.
In-N-Out Burger
￥88.56
The untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead fastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following. Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink. This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.
Career GPS
￥84.16
The workplace is constantly in flux, and even now there are new opportunities open to women. But to take advantage of these possibilities, it's essential to know the current rules for corporate success. This isn't your father's or your mother's workplace anymore! Whether it's the CEO seat, an executive manager slot, or a more intrapreneurial position, women who follow Career GPS will have what it takes to gain their professional goals.Dr. Ella L. J. Edmondson Bell, Ph.D., an authority on career development, has worked with women across a variety of fields and in different kinds of corporations, from Fortune 500s to start-ups. Here she offers guidelines to help women forge their own pathways to professional ascent, providing tips for maximizing a review, networking in a relevant way, and much more. According to Dr. Bell: Think working hard is enough to be recognizedIt's not enough to assume your effort will speak for itself. You have to socialize with the decision makers. It might not mean you have to pick up the golf clubs, but you do have to figure out what works in your own organization. Parlez-vous Fran?isLearning MandarinIf you work for a global company and aspire to an extreme job or higher, make it known that you would take an overseas assignment to advance your career. Nowhere to go right nowEven in hard times there are options. Learn a lateral skill such as accounting so when the company is firing on all engines again, you will impress through the breadth of your knowledge. Drawing from her work as a consultant to some of the country's most prestigious Fortune 100 companies, Dr. Bell helps readers succeed at every level in a dynamic corporate marketplace. Career GPS combines Dr. Bell's academic knowledge and expertise with dozens of heartfelt first-person stories from smart women who rose through the ranks. Here is a book that will guide women of all cultures, ages, and levels of experience to their career goals.
Best Practices: Communicating Effectively
￥72.70
In this age of digital communication, getting the right message across clearly is crucial to success. Communicating Effectively, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Build relationships through effective communication Get more done via e-mail Draft pitch perfect letters, memos, and reports Conduct productive conference calls Deliver hard-hitting presentations The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.
New Totally Awesome Business Book for Kids
￥67.12
This first-of-its-kind book for young entrepreneurs is now completely revised and updated for a new generation by one of the original authors (now an adult) and his 14-year-old sister.Originally written by Arthur Bochner when he was just 13 with his mom, financial planner Adriane G. Berg, this was the first book to take kids step-by-step through the process of starting their own businesses. Now 24 and a successful political speechwriter, Arthur teams up with his kid sister, Rose, on a completely revised, updated edition to the basics of becoming an entrepreneur, offered in a smart, entertaining style just right for kids age 8-14.This fun and fact-filled volume includes: Cartoons, quizzes, games, and stories about starting up a business and making money from it How to use eBay and other Internet resources Ideas for donating to nonprofits and helping the environment. De*ions of 20 super businesses to start right now (such as lemonade stands, lawn mowing, garage sales) Ten basic business skills kids need to know: Speaking up for what you want; Business budgets; Record keeping, research, and filing; Telephoning; Negotiating; Putting it in writing; Marketing, advertising, and publicity; Networking; Working with others, even parents.
How We Got Here
￥83.03
Best-selling author Andy Kessler ties up the loose ends from his provocative book, Running Money, with this history of breakthrough technology and the markets that funded them.Expanding on themes first raised in his tour de force, Running Money, Andy Kessler unpacks the entire history of Silicon Valley and Wall Street, from the Industrial Revolution to computers, communications, money, gold and stock markets. These stories cut (by an unscrupulous editor) from the original manu* were intended as a primer on the ways in which new technologies develop from unprofitable curiosities to essential investments. Indeed, How We Got Here is the book Kessler wishes someone had handed him on his first day as a freshman engineering student at Cornell or on the day he started on Wall Street. This book connects the dots through history to how we got to where we are today.
Winning Every Day
￥94.10
Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it. Meet Lou Holtz, the motivational miracle worker who revitalized the Notre Dame football program by leading the legendary Fighting Irish to nine bowl games and a national championship. During his twenty-seven years as a head football coach, Holtz garnered a 216-95-7 career record. Each new assignment brought a different team with different players, but, invariably, the same result--success. How did he do itBy designing a game plan for his players that minimized obstacles while maximizing opportunities. Now he wants to pass his game plan on to you. In Winning Every Day, you'll discover ten strategies that will drive you to the top of your professional and personal life. Coach Holtz will reveal how you can acquire the focus and commitment it takes to be a champion. It won't be easy; it takes sacrifice to be the best. But now you'll have a proven winner alongside you in the trenches. Winning Every Day demonstrates how you can elevate your performance while raising the standards of everyone around you. Follow Coach's strategies and winning becomes habitual. You will learn to welcome sacrifice as you dedicate yourself to excellence. He will show you how to clearly define your short-term and long-term goals, to develop an unwavering sense of purpose without compromising flexibility. Through it all, Coach Holtz will help you discover the courage you need to live a life of unremitting triumph. You couldn't have a better guide. He will provide you with the strategies he has shared with Fortune 500 companies, groups, and organizations. Voted the top motivational speaker two years running by a survey of speakers' bureaus, Coach is going to present you with all the Xs and Os, the basics of his game plan for success in life and business.
Rigged
￥83.92
From the author who brought you the massive New York Times bestseller Bringing Down the House, this is the startling rags-to-riches story of an Italian-American kid from the streets of Brooklyn who claws his way into the wild, frenetic world of the oil exchange.After conquering the hallowed halls of Harvard Business School, he enters the testosterone-laced warrens of the Merc Exchange, the asylumlike oil exchange located in lower Manhattan. A place where billions of dollars trade hands every week, the Merc is like a casino on crack, where former garbagemen become millionaires overnight and where fistfights break out on the trading floor.This ordinary kid has traded Brooklyn for the gold-lined hotel palaces of Dubai. He keeps company on the decks of private yachts in Monte Carlo teeming with half-naked girls flown in by Saudi sheiks and makes deals in the dangerous back alleys of Beijing.But the Merc is just a starting place. Taken under the wing of another young gun and partnering with a mysterious young Muslim, the kid embarks on a dangerous adventure to revolutionize the oil trading industry and, along with it, the world.Rigged is the explicit, exclusive, true story behind the headlines that dominate the world stage.
The Millionaire in the Mirror
￥134.46
Learn the keys to Outstanding Success and reveal the millionaire in your mirror Despite never being, as he admits, the best communicator, the most talented manager, or the smartest guy in the room, Gene Bedell quickly worked his way up the corporate ladder accumulating career earnings that put him among the country's top one percent of earners while doing what he loved and always putting family first. By looking at his own career and the careers of others who have achieved Outstanding Success people who all started with nothing he found it was possible for those who put their minds to it to become wealthy while spending their careers doing work they love. Now, in The Millionaire in the Mirror, Bedell reveals how you too can find career fulfillment while earning millions without social connections, an Ivy League education, an MBA, or the kind of earth-shattering managerial talent that makes the world take notice and how you can do it without destroying your personal life, resorting to hucksters' get-rich-quick schemes, or opting out of a traditional career path. Inside you'll find the seven success strategies that will revitalize your days at work, helpful tips for getting "unstuck" at any age or phase of your career, and answers to the crucial career questions that are asked far too infrequently. Approachable but authoritative, this is the book for everyday people who have extraordinary potential. If you have the desire and drive to achieve truly Outstanding Success, you can turn the person you see in the mirror into the millionaire you're destined to become.
Everything is Possible
￥140.08
In Everything Is Possible, Dan Abraham, the legendary founder of Slim-Fast, recounts the story of his personal and business life, starting from his childhood and army years and his purchase of Thompson Medical for $5,000 when he was in his early twenties, and culminating in the sale of Slim-Fast for $2.3 billion in 2000. At the heart of Everything Is Possible are 16 life lessons that Abraham has picked up in sixty years of a hard-working business career. Among them: ?There is no such thing as a mistake (see pages 198–202) ?Why I always insured that my suppliers made a profit (see pages 208–9) ?The philosophy of continuous improvement (see pages 202–5) ?If you have a theory and the facts dispute it, drop your theory (pages 205–8) ?The realization that we all have both good and bad luck in our lives, but many of us don't prepare for either (pages 216–9) ?I never saw a man pick a fight with a stronger man (pages 191–5) But this memoir, a brilliant guide for anyone starting and growing a business, is about far more than business. Abraham tells the heartwarming story of growing up in a modest home in Long Beach, New York, and the lessons he learned from his mother, father, and one high school teacher that have guided him ever since. And there is more, much more: a discussion of his beliefs about the pleasure of giving; what he has learned from Judaism about ethics and the Golden Rule; and what he learned from his experiences with the FDA about the importance of compromise and about the necessity to fight hard when you believe you're right. At a time, when newspapers are filled with reports of business fraud and deceptions, and when so many people believe that to have spectacular success in business you have to be ruthless and dishonest, this is an account of a business life that has been lived honorably, passionately, and successfully, and with fun. Everything Is Possible is a book to be savored and shared with young and old alike.
The Thank You Economy
￥151.53
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets. Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
Kiss Your BUT Good-Bye
￥143.95
A simple, engaging, and eminently practical guide to overcoming your weaknesses your "Buts" to achieve the career and personal relationships you want Imagine a workplace where all the employees are aware of the things they do or fail to do that prevent them from being more productive and valuable. Imagine a company where everyone speaks openly and honestly about his or her weaknesses and is committed to strengthening and overcoming them. Imagine an environment where colleagues help one another become more efficient and less disruptive by speaking the truth about what detracts from the team's efforts and objectives. Imagine a place where the firm's most talented employees know exactly what they need to do to attain a leadership position. This is no fantasy workplace: it can be your business if you listen to Joe Azelby and Bob Azelby, brothers and successful executives in their own right.Kiss Your BUT Good-Bye will help all professionals find their individual BUT whether it's a lack of skills, a distracting behavior, or a personality quirk that interferes with achieving success. Using road-tested techniques, Kiss Your BUT Good-Bye helps you examine your BUT, understand it, manage it, cover it, and most important, shrink it. It also enables managers to help their employees discover personal weaknesses and to learn how to deliver the direct, honest feedback every worker needs and deserves.Finding your BUT can be tough medicine, but the Azelbys deliver it with a tasty spoonful of sugar. Get ready for success . . . get ready to Kiss Your BUT Good-Bye.
Dealers of Lightning
￥101.00
In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet), only to see these breakthroughs rejected by the corporation. Yet, instead of giving up, these determined inventors turned their ideas into empires that radically altered contemporary life and changed the world.Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC's humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox was never able to grasp, and ultimately exploit, the cutting-edge innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistoiy--and the corporate machinations that almost prevented it from achieving greatness.
Crush It!
￥127.33
Do you have a hobby you wish you could indulge in all dayAn obsession that keeps you up at nightNow is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business.
I Shouldn't Be Telling You This
￥94.10
Kate White New York Times bestselling author, editor in chief of Cosmopolitan for fourteen years, and motivational speaker shares her gutsy secrets to success in this witty, straight-talking new career guide for women.Whether you've just settled into your first work cubicle and have no clue how to go after the success you crave, or you've already got a sweet little office but you aren't sure how to take your career to the next level, I Shouldn't Be Telling You This gives you all the secrets you need to become a success, go big with it, and then savor every second. It is jam-packed with insider strategies, interviews with women at the top of their game, and Kate's advice from her own career running five major magazines (including one of the bestselling women's magazines in the world, Cosmopolitan). She hows you how to break out of the pack, master the learning curve, make bold moves, and, ultimately, have the career you've always lusted for!Kate shares five secrets every woman needs to know how to:Land a Job You're Truly Passionate About Use "Bitch Envy" to Your Advantage Radiate Confidence and Get Buzzed About (Without Worrying What Other People Think)Ask for the Money You Want and Get It Manage Your Career and Not Just Your Job (It's a Whole Different Ball Game!)But more than anything, Kate says, you have to go big or go home do what's unexpected and always keep your career trajectory in mind. It might be tackling a project that no one else is taking on and nailing it then making sure your boss knows it. Or it might be developing a "golden gut" that will help you to break the rules the right way, so you always end up shining. In I Shouldn't Be Telling You This, Kate White shares the kinds of secrets no boss is ever likely to spill all with her irreverent wit and candid style. You'll come away with the know-how you need and you'll feel as though you've just gotten up from a fabulously dishy lunch!
Double Your Profits
￥94.10
One of the nations' foremost financial consultants shares 78 proven ways to cut costs dramatically, send productivity through the roof, and, in just six months, double profits.
The Gifted Boss
￥112.44
Want freedom from management, mediocrity and moronsEver wonder what the best bosses know that you don'tDo you want to have great employees, people who don't need to be managed and who make everyone around them work harder and raise the department to a higher standardThe Gifted Boss is management guru Dale Dauten's classic yet revolutionary guidebook on teaching managers how to spot and court talent and how to give great employees what they want and need. This is a comprehensive system full of valuable insight and lessons aimed at creating the best work environment for the best people. Throughout The Gifted Boss, Dale Dauten defines his different breed of leader as one who is able to shape a business environment and culture that is a magnet for self-motivated employees. Dauten's starting point is a powerful fact about hiring great employees: the best ones are almost never in the job market. His system also includes a discussion of "ideal turnover" and how the great managers employ "the secret skill" of "de-hiring" to gracefully move mediocre employees up or out. Throughout his discussions, Dauten incorporates priceless knowledge gained from an exhaustive search for America's best bosses. The wisdom he acquired was startling, and it pertained to every type of organization: "Different isn't always better, but better is always different." The Gifted Boss has already earned itself a cult following. Now, based on conversations with hundreds of readers, Dauten has revised his work by adding a quick-start guide to help his audience get fast results and a discussion guide to help executives share the book with their teams. Though new technology continues to bring new changes to communication in the workplace, The Gifted Boss still remains the essential guide to maneuvering the tricky world of managing the modern employee. It belongs on every businessperson's desk.
Wall Street Meat
￥77.49
Wall Street is a funny business. All you have is your reputation. Taint it and someone else will fill your shoes. Longevity comes from maintaining that reputation. Ask Jack Grubman, the All-Star telecom analyst from Salomon Smith Barney; uber-banker Frank Quattrone at CS First Boston; Morgan Stanley's Mary "Queen of the Net" Meeker; or Merrill Lynch's Henry Blodget.Well, they probably won't tell you anything. But have I got some great stories for you. Successful hedge fund manager Andy Kessler looks back on his years as an analyst on Wall Street and offers this cautionary tale of the intoxicating forces loose in the world of finance that overwhelmed sober analysis.
You Can't Win a Fight with Your Boss
￥84.82
You can't win a fight with your boss.If you have ever thought otherwise, then you're dead wrong. And you're career is over, too.In this lively guide to surviving the pitfalls of the modern corporate environment, Tom Markert, a senior executive at information giant ACNielsen, presents 56 practical rules that every employee, manager, and executive must follow in order to find corporate success. With rules such as "Work hard and smart" and "Find a good boss" Markert addresses some of the most important questions facing corporate executives today. Here, in colorful and inspiring language, he offers practical advice on how to impress and make your boss look good, how to position yourself for success, and how to address work and social situations that every employee must conquer.And, most important, Markert covers the number one question in any employee's mind: How do I work with my bossHere, this book becomes an indispensable guide to corporate life. Markert draws on his experience to illustrate these rules with telling, and often funny, anecdotes about people who have not followed the rules and paid the ultimate corporate price -- failure, embarrassment, and a career stopped dead in its tracks.
The Digital Mom Handbook
￥90.77
From the founders of ClassyMommy.com and MomGenerations.com comes the ultimate guide to helping moms build successful careers at home by doing what they already do online just better.To work or not to work it's the toughest question for most mothers today. But Audrey McClelland and Colleen Padilla have found the coveted middle ground, creating successful careers from home via the Internet. They've literally Skyped, blogged, vlogged, tweeted, and Facebooked their way to the top and in this eye-opening book they show other moms how to find success through these seven basic steps: 1. Find your passion. 2. Hang a digital shingle and start typing. 3. Find your tribe. 4. Make opportunity knock and learn how to answer that door. 5. Manage the Benjamins. 6. Don't forget the children! 7. Live happily ever after by living your values.
Punk Marketing
￥101.00
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff products, services, entertainment and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed one they have branded "Punk Marketing" and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.Punk Marketing is the first shot soon to be heard 'round the world of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.
