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Rumsfeld's Rules
￥155.02
The legendary leadership guide, distilled from a lifetime of wisdom and experience in government and business Throughout his long and distinguished career—as a naval aviator, a U.S. Congressman, a top aide to four American presidents, a high-level diplomat, a CEO of two Fortune 500 companies, and the only twice-serving Secretary of Defense in American history—Donald Rumsfeld has collected hundreds of pithy, compelling, and often humorous observations about leadership, business, and life. When President Gerald Ford ordered these aphorisms distributed to his White House staff in 1974, the collection became known as "Rumsfeld's Rules." First gathered as three-by-five cards in a shoebox and then typed up and circulated informally over the years, these eminently nonpartisan rules have amused and enlightened presidents, business executives, chiefs of staff, foreign officials, diplomats, and members of Congress. They earned praise from the Wall Street Journal as "Required reading," and from the New York Times which said: "Rumsfeld's Rules can be profitably read in any organization…The best reading, though, are his sprightly tips on inoculating oneself against that dread White House disease, the inflated ego." Meanwhile, the collection continued to grow as Rumsfeld added new rules derived from things he read, heard, or observed in more than eight decades of a remarkable life. Now these legendary rules are made available for the first time to corporate executive. Rumsfeld has selected his most useful and important rules for effective leadership, enhanced with fresh insights and entertaining anecdotes, and discusses them in the blunt and witty style that made his Pentagon press conferences "must-see TV." Distilled from a career of unusual breadth and accomplishment, and organized under practical topics like hiring people, running a meeting, and dealing with the press, Rumsfeld's Rules can benefit people at every stage in their careers and in every walk of life, from aspiring politicos and industrialists to recent college graduates, teachers, and business leaders. The book provides unprecedented insight into leadership, management, strategy, and life—thinking that not only helped Rumsfeld lead the Pentagon in wartime, but earned him a reputation as one of America's toughest and most effective CEOs.
Managing the Non-Profit Organization
￥93.88
The groundbreaking and premier work on nonprofit organizations.The nonprofit sector is growing rapidly, creating a major need for expert advice on how to manage these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, and much more. Interviews with nine experts also address key issues in this booming sector.
The One-Page Proposal
￥94.10
As clear, concise, and concrete as its subject, Patrick Riley's The One Page Proposal promises to be the definitive business guide to getting your best ideas fully understood in the least amount of time.Today more than ever, business decisions are made on the fly first impressions can make all the difference. Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process.
Welcome to the Real World
￥95.11
It's a challenging time to be young and new in the workplace. Your parents can't help the rules have all changed. In Welcome to the Real World, career expert and entrepreneur Lauren Berger arms you with the tools you need to succeed. She's been in your shoes just a few years ago she was you. This handbook tells you everything you need to know to make the most of your first on-the-job experience, including how to think about the big picture deal with rejection effectively manage your time navigate sticky situations in the office and communicate with different personality types embrace entrepreneurship regardless of position, rank, or title organize your financial situation and personal life get promoted and (one day) take your boss's job! In a world defined by uncertainty, Lauren shows you how to be bold, take risks, and understand your value.
Console Wars
￥111.91
A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry in development as a feature film from Sony PicturesIn 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry.
How to Work a Room, 25th Anniversary Edition
￥88.56
The classic bestseller on socializing now fully updated for social interactions in a digital ageHow to Work a Room is the classic bestselling book on improving communication and socializing skills, and using them to create and leverage connections. This Silver Anniversary Edition is fully revised and updated to include the role of technology and social media in networking, as well as Susan RoAne's proven tips for using digital strategies to your advantage plus practical hints for starting conversations and strengthening rapport with strangers. How to Work a Room: The 25th Anniversary Edition is a vital tool for business professionals, job seekers and career changers of all ages.
Die Broke
￥95.39
From America's most trusted financial advisor comes a comprehensive guide to a new and utterly sane financial choice. In Die Broke, you'll learn that life is a game where the loser gives his money to Uncle Sam at the end. There are four steps to the process: Quit Today No, don't tell your boss to shove it...at least not out loud. But in your head accept that from this day on you're a free agent whose number one workplace priority is your personal bottom line.Pay Cash You should be as conscious of spending as you are of saving. Credit should be a rarely used tool for those few times (buying homes and cars) when paying cash is impossible.Don't Retire Your work life should be a journey up and down hills, rather than a climb up a sheer cliff that ends with a jump into the abyss.Die Broke It sounds terrifying, the one intolerable outcome to your financial life. And yet, in truth, dying broke might be your best option for a life without fear: fear of failure and privation now, fear of impoverishment in the long run.
The Digital Mom Handbook
￥90.77
From the founders of ClassyMommy.com and MomGenerations.com comes the ultimate guide to helping moms build successful careers at home by doing what they already do online just better.To work or not to work it's the toughest question for most mothers today. But Audrey McClelland and Colleen Padilla have found the coveted middle ground, creating successful careers from home via the Internet. They've literally Skyped, blogged, vlogged, tweeted, and Facebooked their way to the top and in this eye-opening book they show other moms how to find success through these seven basic steps: 1. Find your passion. 2. Hang a digital shingle and start typing. 3. Find your tribe. 4. Make opportunity knock and learn how to answer that door. 5. Manage the Benjamins. 6. Don't forget the children! 7. Live happily ever after by living your values.
Comebacks at Work
￥138.41
The workplace guide to putting "I wish I'd said" moments in the past Ever wish that you could have a "do over" after a conversation at workDo you often find yourself regretting what you've said to a coworker or kicking yourself for not saying something better, stronger, or more preciseIf so, you're like most people, and in Comebacks at Work, management professor and consultant Kathleen Kelley Reardon, Ph.D., provides the tips and tools you need to know what to say and how to say it better next time.In this compelling, entertaining book, Reardon argues that we are responsible for 75 percent of the way we're treated at work, and our success or failure at the workplace depends largely on how we handle ourselves in conversation with our colleagues. To break free of the stale *s and expected actions that allow politically astute people to manipulate us, we must increase our conversational awareness and effectively employ what Reardon calls "comebacks." Comebacks at Work provides a game plan for doing so and explains: Why some comebacks work, while others fall flat; Why our mind goes blank when we are confronted, and how to overcome that response; How to determine which comebacks work, and when to use them. Every conversation is different, and while many situations are common, one set of comebacks isn't enough. Offering a personalized repertoire of comebacks and a plan for using them strategically as well as the skills you will need to package them for maximum effect, Comebacks at Work will prepare you for any difficult conversation that comes your way.
The 20% Doctrine
￥145.91
An inspiring exploration of how unorthodox business practices and the freedom to experiment can fuel innovationWe're at a crossroads. Many iconic American companies have been bailed out or gone bankrupt; others are struggling to survive as digitization and globalization remake their industries. At the same time, the tectonic forces disrupting U.S. corporations ubiquitous bandwidth and computing power, cheap manufacturing and distribution have enabled large organizations to foster new innovations and products through experiments that are at once more aggressive and less risky than they would have been twenty years ago. At companies such as Google, employees are encouraged to spend 20% of their work time on projects they're personally interested in. Almost half of Google's new product launches have originated from this policy, including Gmail and AdSense. Now other companies have adopted the concept, providing them a path to innovation and profits at a time of peril and uncertainty and offering employees creative freedom when many are feeling restless.The 20% Doctrine is about goofing off at work, and how that goofing off can drive innovation and profit. Here Ryan Tate examines the origins and implementation of 20% time at Google, then looks at how other organizations such as Flickr, the Huffington Post, and even a school in the Bronx have adapted or reinvented the same overall concept, intentionally and serendipitously. Along the way, he distills a series of common themes and lessons that can help workers initiate successful 20% style projects within their own organizations. Only through a new devotion to the unhinged and the ad hoc can American businesses resume a steady pace of development and profitability.
The New Rules of Money
￥88.56
Are You Playing By the New Rules?Forget what you know about personal finance. The old rules no longer apply. Ric Edelman's 88 strategies, tailor-made for today's economy, will show you how to achieve financial success. Ric is famous for making personal finance fun, and you'll discover how easy it is to put his advice into action!Is it smart to buy company stock with your 402 (k) planDiscover the right way to handle your company retirement plan. See Rule #85 Learn why you must carry a big, long mortgage -- and never pay it off! See Rule #21Learn why not to invest in the new Roth IRA-and discover the most powerful anti-tax investment available today. See Rules #69 and #76Planning to retireLearn why you won't -- and what you must do instead. See Rule #88Find out why those who invest in S&P 500 Index Funds will wish they hadn't. See Rule #36Learn why that higher - paying job could actually cost you money. See Rule #32
The Wall Street Journal Guide to Investing in the Apocalypse
￥88.56
Disasters happen every day. Are your investments preparedThe investor who knows how to anticipate historically significant or earth-shattering events who is prepared to act when others are frozen with fear will always have a substantial advantage. By closely analyzing potential global threats and the opportunities they present, The Wall Street Journal Guide to Investing in the Apocalypse offers investors the key to finding a silver lining in almost any cataclysm. Even if the catastrophic does not occur, the strategies here can pay huge dividends even under more mundane circumstances.The Wall Street Journal Guide to Investing in the Apocalypse provides readers with valuable information for investment success: the ability to see opportunity where others see peril. Whether a global disaster is natural or man-made, environmental or financial, every fearsome scenario contains the seeds of profit for the investor who stays calm and thinks rather than panics and runs.
The Effective Executive
￥99.65
The measure of the executive, Peter Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results. Drucker identifies five practices essential to business effectiveness that can, and must, be learned: Management of time Choosing what to contribute to the practical organization Knowing where and how to mobilize strength for best effect Setting up the right priorities And Knitting all of them together with effective decision making Ranging widely through the annals of business and government, Peter Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations.
Getting to Yes with Yourself
￥151.10
William Ury, coauthor of the classic bestseller on negotiation Getting to Yes, has taught tens of thousands of people from all walks of life managers, salespeople, students, parents, lawyers, and diplomats how to become better negotiators. Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be. The biggest obstacle is actually ourselves our natural tendency to react in ways that do not serve our true interests.But this obstacle can also become our biggest opportunity, Ury argues. If we learn to understand and influence ourselves first, we lay the groundwork for understanding and influencing others. In this indispensable prequel to Getting to Yes, Ury draws deeply on his personal and professional experience negotiating conflicts around the world to present a practical method to help you get to yes with yourself first, dra-matically improving your ability to get to yes with others. Extraordinarily useful and elegantly simple, Getting to Yes with Yourself is an essential guide to achieving the inner satisfaction that will, in turn, make your life better, your relationships healthier, your family happier, your work more productive, and the world around you more peaceful.
The 1% Windfall
￥166.09
Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice pricing can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%.The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers. But how do executives and managers set the right priceUnderpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company whether a multinational conglomerate, a small business, or even a nonprofit can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. The result is a mind-opening, clear blueprint for com-panies to price for profit and growth.
The Alternative Answer
￥155.02
The first book to explain the new world of alternative investing, showing how anyone can use nontraditional options to significantly increase returns and lower risksThe world's elite investors have long relied on alternative investments to produce superior returns. Until now, these strategies were the exclusive purview of institutions and the superwealthy, but today any informed investor can play the same game. A rainbow of investment options timber, start-ups, master limited partnerships (MLPs), hedged strategies, managed futures, infrastructure, peer-to-peer lending, farmland, and dozens of other nontraditional strategies can provide dramatically better gains, with less total risk, than the standard choices. In The Alternative Answer, Bob Rice, Bloomberg TV's Alternative Investments Editor, leads an entertaining and easy- to-understand tour of this world, and suggests specific alternative investments for all four key of a portfolio: safely generating more current income, decreasing risks of economic shocks, significantly increasing long-term profits, and protecting purchasing power over time.Regardless of experience or net worth, readers will learn exactly how to substantially improve investment performance in the same way that the world's best investors already do. Stocks and bonds alone aren't nearly enough. Investors need an alternative answer and now they have it.
Bounce
￥95.11
Why have all the sprinters who have run the 100 meters in under ten seconds been blackWhat's one thing Mozart, Venus Williams, and Michelangelo have in common?Is it good to praise a child's intelligenceWhy are baseball players so superstitiousFew things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature why we win, why we don't, and how we really play the game of life. Bounce reveals how competition the most vivid, primal, and dramatic of human pursuits provides vital insight into many of the most controversial issues of our time, from biology and economics, to psychology and culture, to genetics and race, to sports and politics. Backed by cutting-edge scientific research and case studies, Syed shatters long-held myths about meritocracy, talent, performance, and the mind. He explains why some people thrive under pressure and others choke, and weighs the value of innate ability against that of practice, hard work, and will. From sex to math, from the motivation of children to the culture of big business, Bounce shows how competition provides a master key with which to unlock the mysteries of the world.
Warren Buffett Invests Like a Girl
￥94.10
Investing isn't a man's world anymore and that's a good thing for individual portfolios, Wall Street, and the world's financial system.Warren Buffett and the women of the world have one thing in common: They are better investors than the average man. Psychologists and scientists have shown that women have the kind of temperaments that help them achieve long-term success in the market. The calamities of the past several years have only provided more statistical and anecdotal evidence of the same. Here are just a few characteristics of female investors that distinguish them from their male counterparts:Women spend more time researching their investment choices and tend to take less risk than men do. This prevents them from chasing "hot" tips and trading on whims. Women are also more likely to seek out information that challenges their assumptions.One study found that men trade 45 percent more often than women do, and although men are more confident investors, they are also more susceptible to becoming overconfident. By trading more often and without enough research men reduce their net returns and increase transaction costs and capital gains taxes.Women aren't as susceptible to peer pressure as men are, which results in a more levelheaded, patient approach to investing.Women have less testosterone than men do (not a surprise, we know). New and continually unfolding science points to the possibility that testosterone is responsible for herdlike risk-taking behavior from men in the financial markets.This book shows that women, with their patience and good decision making, epitomize the Foolish investment philosophy, as well as the investment temperament of the most successful investor in history: Warren Buffett. While men may be brash, compulsive, and overly daring, women tend to be more studious, skeptical, and reasonable. The book will empower and educate women and the men smart enough to embrace a "feminine" investing style on how to strengthen their portfolios and find success in the market.
War in the Boardroom
￥151.53
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.Management minds are not on the same wavelength as marketing minds.What makes a good chief executiveA person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer.What makes a good marketing executiveA person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations culled from years on the front lines support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
In-N-Out Burger
￥88.56
The untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead fastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following. Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink. This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.
The Gifted Boss
￥112.44
Want freedom from management, mediocrity and moronsEver wonder what the best bosses know that you don'tDo you want to have great employees, people who don't need to be managed and who make everyone around them work harder and raise the department to a higher standardThe Gifted Boss is management guru Dale Dauten's classic yet revolutionary guidebook on teaching managers how to spot and court talent and how to give great employees what they want and need. This is a comprehensive system full of valuable insight and lessons aimed at creating the best work environment for the best people. Throughout The Gifted Boss, Dale Dauten defines his different breed of leader as one who is able to shape a business environment and culture that is a magnet for self-motivated employees. Dauten's starting point is a powerful fact about hiring great employees: the best ones are almost never in the job market. His system also includes a discussion of "ideal turnover" and how the great managers employ "the secret skill" of "de-hiring" to gracefully move mediocre employees up or out. Throughout his discussions, Dauten incorporates priceless knowledge gained from an exhaustive search for America's best bosses. The wisdom he acquired was startling, and it pertained to every type of organization: "Different isn't always better, but better is always different." The Gifted Boss has already earned itself a cult following. Now, based on conversations with hundreds of readers, Dauten has revised his work by adding a quick-start guide to help his audience get fast results and a discussion guide to help executives share the book with their teams. Though new technology continues to bring new changes to communication in the workplace, The Gifted Boss still remains the essential guide to maneuvering the tricky world of managing the modern employee. It belongs on every businessperson's desk.
