Explore the robust features of Python to create real-world ArcGIS applications through exciting, hands-on projects About This Book Get to grips with the big world of Python add-ins and wxPython in GUI development to implement their features in your application Integrate advanced Python libraries, ArcPy mapping, and data access module techniques to develop a mapping application Construct a top-notch intermediate-to-advanced project by accessing ArcGIS Server and ArcGIS Online resources through the ArcGIS REST API using a project-based approach Who This Book Is For If you have prior experience building simple apps with ArcGIS and now have a fancy for developing a more challenging and complex desktop application in ArcGIS, then this book is ideal for you. What You Will Learn Automate the creation of creative output data visualizations including maps, charts, and graphs Explore ways to use the ArcPy Mapping module and Data-driven Pages to automate the creation of map books in your own project Develop applications that use the Plotly platform and library to create stunning charts and graphs that can be integrated into ArcGIS Desktop Build tools that access REST services and download data to a local geodatabase Design, build, and integrate advanced GUIs with wxPython and ArcGIS Desktop in ArcGIS Get clued up about constructing applications that export data to Google Earth Pro to automate time-consuming complex processes Maximize the access of ArcGIS Server and ArcGIS Online using the ArcGIS REST API with Python In Detail This book is an immersive guide to take your ArcGIS Desktop application development skills to the next level It starts off by providing detailed de*ion and examples of how to create ArcGIS Desktop Python toolboxes that will serve as containers for many of the applications that you will build. We provide several practical projects that involve building a local area/community map and extracting wildfire data. You will then learn how to build tools that can access data from ArcGIS Server using the ArcGIS REST API. Furthermore, we deal with the integration of additional open source Python libraries into your applications, which will help you chart and graph advanced GUI development; read and write JSON, CSV, and XML format data sources; write outputs to Google Earth Pro, and more. Along the way, you will be introduced to advanced ArcPy Mapping and ArcPy Data Access module techniques and use data-driven Pages to automate the creation of map books. Finally, you will learn advanced techniques to work with video and social media feeds. By the end of the book, you will have your own desktop application without having spent too much time learning sophisticated theory. Style and approach This is an easy-to-follow, project-based guide that guides you through the whole ArcGIS theme with practical, real-world examples and a systematic approach.

Harness the hidden power of Java to build network-enabled applications with lower network traffic and faster processes About This BookLearn to deliver superior server-to-server communication through the networking channelsGain expertise of the networking features of your own applications to support various network architectures such as client/server and peer-to-peerExplore the issues that impact scalability, affect security, and allow applications to work in a heterogeneous environmentWho This Book Is ForLearning Network Programming with Java is oriented to developers who wish to use network technologies to enhance the utility of their applications. You should have a working knowledge of Java and an interest in learning the latest in network programming techniques using Java. No prior experience with network development or special software beyond the Java SDK is needed. Upon completion of the book, beginner and experienced developers will be able to use Java to access resources across a network and the Internet.What You Will LearnConnect to other applications using socketsUse channels and buffers to enhance communication between applicationsAccess network services and develop client/server applicationsExplore the critical elements of peer-to-peer applications and current technologies availableUse UDP to perform multicastingAddress scalability through the use of core and advanced threading techniques Incorporate techniques into an application to make it more secure Configure and address interoperability issues to enable your applications to work in a heterogeneous environment In Detail Network-aware applications are becoming more prevalent and play an ever-increasing role in the world today. Connecting and using an Internet-based service is a frequent requirement for many applications. Java provides numerous classes that have evolved over the years to meet evolving network needs. These range from low-level socket and IP-based approaches to those encapsulated in software services. This book explores how Java supports networks, starting with the basics and then advancing to more complex topics. An overview of each relevant network technology is presented followed by detailed examples of how to use Java to support these technologies. We start with the basics of networking and then explore how Java supports the development of client/server and peer-to-peer applications. The NIO packages are examined as well as multitasking and how network applications can address practical issues such as security. A discussion on networking concepts will put many network issues into perspective and let you focus on the appropriate technology for the problem at hand. The examples used will provide a good starting point to develop similar capabilities for many of your network needs. Style and approach Each network technology’s terms and concepts are introduced first. This is followed up with code examples to explain these technologies. Many of the examples are supplemented with alternate Java 8 solutions when appropriate. Knowledge of Java 8 is not necessary but these examples will help you better understand the power of Java 8.

Harness the power of Magento 2 – The most recent version of the world’s favourite e-Commerce platform for your online store About This Book Set up, configure, and power up your Magento environment from development to production Master the use of Web API to communicate with the Magento system and create custom services Create custom modules from scratch to extend the core functionality of the Magento system Who This Book Is For This book is intended primarily for intermediate to professional-level PHP developers who are interested in Magento development. For backend developers, several topics are covered that will enable you to modify and extend your Magento 2 store. Frontend developers will also find some coverage on how to customize the look of the site in the frontend. What You Will Learn Set up the development and production environment of Magento 2 Understand the new major concepts and conventions used in Magento 2 Build a miniature yet fully-functional module from scratch to manage your e-commerce platform efficiently Write models and collections to manage and search your entity data Dive into backend development such as creating events, observers, cron jobs, logging, profiling, and messaging features Get to the core of frontend development such as blocks, templates, layouts, and the themes of Magento 2 Use token, session, and Oauth token-based authentication via various flavors of API calls, as well as creating your own APIs Get to grips with testing Magento modules and custom themes, which forms an integral part of development In Detail Magento is one of the most exciting, flexible, and customizable e-commerce systems. It offers you an extensive suite of powerful tools for creating and managing an online store. After years of development, Magento 2 introduces itself with a strong emphasis on modularity, Web API's, automated testing and overall new technology stack platform. The long-awaited Magento 2 release introduces a whole new e-commerce platform to develop online stores. The all new Magento 2 architecture, Web APIs, and a host of other features are equally challenging to master as much as they are exciting to use. This book will ease the learning curve by offering step-by-step guidance on how to extend the core functionality of your Magento 2 store. This book is your one-stop guide to build and customize a quality e-commerce website from the latest version of one of the largest, fastest growing, and most popular e-commerce platforms—Magento 2. We start off with an introduction to the fundamental concepts of Magento to give you a foundation to work from. We then move on to configure the development and basic production environment for Magento. After this, you’ll get to grips with the major concepts and conventions that are new to the Magento 2 platform. We then delve deeper to get to the core of automated deployments, persisting data, writing data fixture *s and applying various backend and frontend modifications. As we near the end of the book, you will learn to make API calls and write automated tests. Finally, you will be guided through building a full-blown helpdesk module from scratch. By the end of this book, you will have learned a wide range of techniques to extend and customize your Magento 2 store to fit the requirements of your business. Style and approach This book is a mix of theoretical and step-by-step approaches, explained in a conversational and easy-to-follow style. Topics are explained sequentially, giving detailed explanations of the basic and advanced features to get you working on Magento 2.

Learn and explore the fundamentals of data analysis with power of Mathematica About This Book Use the power of Mathematica to analyze data in your applications Discover the capabilities of data classification and pattern recognition offered by Mathematica Use hundreds of algorithms for time series analysis to predict the future Who This Book Is For The book is for those who want to learn to use the power of Mathematica to analyze and process data. Perhaps you are already familiar with data analysis but have never used Mathematica, or you know Mathematica but you are new to data analysis. With the help of this book, you will be able to quickly catch up on the key points for a successful start. What You Will Learn Import data from different sources to Mathematica Link external libraries with programs written in Mathematica Classify data and partition them into clusters Recognize faces, objects, text, and barcodes Use Mathematica functions for time series analysis Use algorithms for statistical data processing Predict the result based on the observations In Detail There are many algorithms for data analysis and it’s not always possible to quickly choose the best one for each case. Implementation of the algorithms takes a lot of time. With the help of Mathematica, you can quickly get a result from the use of a particular method, because this system contains almost all the known algorithms for data analysis. If you are not a programmer but you need to analyze data, this book will show you the capabilities of Mathematica when just few strings of intelligible code help to solve huge tasks from statistical issues to pattern recognition. If you're a programmer, with the help of this book, you will learn how to use the library of algorithms implemented in Mathematica in your programs, as well as how to write algorithm testing procedure. With each chapter, you'll be more immersed in the special world of Mathematica. Along with intuitive queries for data processing, we will highlight the nuances and features of this system, allowing you to build effective analysis systems. With the help of this book, you will learn how to optimize the computations by combining your libraries with the Mathematica kernel. Style and approach This book takes a step-by-step approach, accompanied by examples, so you get a better understanding of the logic of writing algorithms for data analysis in Mathematica. We provide a detailed explanation of all the nuances of the Mathematica language, no matter what your level of experience is.

MeteorJS makes full-stack JavaScript Application Development simple – Learn how to build better modern web apps with MeteorJS, and become an expert in the innovative JavaScript framework About This Book Get your dream project up and running by building exceptional MeteorJS applications in a matter of days Learn how to integrate other JavaScript frameworks into your MeteorJS project and become an expert in full-stack development Go beyond coding and learn how to make modern design decisions – from mobile design to SEO – that drive great user experiences Who This Book Is For If you’ve already had some experience with MeteorJS but want to learn how to build even better modern web application, this book has been created for you. It provides you with a comprehensive look at one of those most important frameworks being used for the modern web today.What You Will Learn Get to grips with the basics and learn how to build a complete real-time application with MeteorJS Find out how Meteor makes full-stack development simple – become a better developer, fast. Use some of the most effective testing tools in modern web development to troubleshoot, debug and optimize your app Find out how to write custom packages for applications – so you can build your project exactly how you want Integrate React and Angular into your project Design and develop high quality animations that will give your UI the edge Build MeteorJS to serve as REST-based application and reactive system Learn how to host a MeteorJS application and then scale it for data Find out how MeteorJS can help you build for mobile Learn how to make sure you implement an effective SEO strategy in your MeteorJS application In Detail The web is dead – applications now rule our online experiences. But how are you going to build themWell, if you’ve been paying attention, you might already have tried your hand with MeteorJS, the JavaScript framework that helps you build complete full-stack web applications that are responsive and fast with ease. Mastering MeteorJS Application Development shows you how to do even more with MeteorJS – if you’re ready to try a comprehensive course through one of the most exciting frameworks in web development today, this is the book you need. Designed to take you through the entire process of building an advanced multipage application with Meteor, you’ll be able to bring your web development ideas with surprising ease. You’ll not only learn how Meteor makes web development easier, but also how you can make using Meteor easier, by automating and simplifying tasks so you can be confident you have full control of everything in your workflow – especially everything that could go wrong. From automated testing to integrating other useful frameworks such as Angular and D3, each chapter covers a crucial element in the Meteor development process. Discover how to integrate animations using Meteor’s Blaze, to give your UI designs the edge, and explore reactive programming to effectively harness RESTful systems in your projects. You will also learn how to deploy and scale your application, two crucial aspects of modern development and vital in a changing digital environment with users expecting a product and experience that delivers. With further insights on developing for mobile – and how Meteor can help you tackle the challenges of the trend – and details on incorporating SEO strategies into your application, this book isn’t just a code tutorial – it’s about creating a product that users love. Style and approach This book is a practical guide that teaches you different ways to create custom packages, efficient client and server code, and more using Meteor. This book is packed with perfect examples and explanations to help you understand the concepts. With the perfect mix of theory and practical experience, it will equip you to become a professional MeteorJS developer.

Over 60 recipes to help you create professional and exquisite UIs to make your games more immersive About This Book Design and develop interactive and professional user interfaces (UIs) for games in Unity Discover how to implement and deal with various in-game UI elements that will impress your players This practical recipe guide will help you to efficiently create powerful and remarkable UIs using C# code Who This Book Is For If you are a game developer with some experience in Unity and C# and want to create the best interactive experience fast and intuitively, then this book is for you. If you are an intermediate game developer or an expert, these recipes will help you bring out the power of the new UI Unity system. What You Will Learn Implement different kinds of counters and healthbars Deal with timers and find out how to format them Animate and vivify UI elements Handle runtime customizations Add complex Head-up displays (HUDs) Design and implement 3D UIs Integrate minimaps in the UI In Detail With the increasing interest in game development, it's essential to design and implement a UI that reflects the game settings and shows the right information to the player. The Unity system is used to create complex and aesthetically pleasing user interfaces in order to give a professional look and feel to a game. Although the new Unity UI system is powerful and quite easy to use, by integrating it with C# *s, it's possible to realize the potential of this system and bring an impressive UI to games.This guide is an invaluable collection of recipes if you are planning to use Unity to develop a game. Starting with the basic concepts of the UI components, we’ll take you all the way through to creating complex interfaces by including animations and dynamics elements. Based on real-world problems, these recipes will start by showing you how to make common UI elements such as counters and healthbars. You will then get a walkthrough of how to manage time using timers, and will learn how to format them. You will move on to decorating and animating the UI elements to vivify them and give them a professional touch. Furthermore, you will be guided into the 3D UI world and into HUD *ing. Finally, you will discover how to implement complex minimaps in the interface.Style and approach Interactive, easy-to-follow recipes will help you create and implement UIs that make gaming an exhilarating experience.

Make applications cross-communicate using Apache Thrift! About This Book Leverage Apache Thrift to enable applications written in different programming languages (Java, C++, Python, PHP, Ruby, and so on) to cross-communicate. Learn to make your services ready for real-world applications by using stepwise examples and modifying code from Industry giants. Be a crackerjack at solving Apache Thrift-related issues. Who This Book Is For If you have some experience of developing applications in one or more languages supported by Apache Thrift (C++, Java, PHP, Python, Ruby, and others) and want to broaden your knowledge and skills in building cross-platform, scalable applications, then this book is for you. What You Will Learn Understand the need for cross-language services and the basics of Apache Thrift. Learn how Apache Thrift works and what problems it solves. Determine when to use Apache Thrift instead of other methods (REST API), and when not to use it. Create and run an example application using Apache Thrift. Use Apache Thrift in your applications written in different languages supported by Apache Thrift (PHP, Python, Ruby, Java, and C++). Handle exceptions and deal with errors. Modify code in different languages.< Use Apache Thrift in the production environments of big applications. In Detail With modern software systems being increasingly complex, providing a scalable communication architecture for applications in different languages is tedious. The Apache Thrift framework is the solution to this problem! It helps build efficient and easy-to-maintain services and offers a plethora of options matching your application type by supporting several popular programming languages, including C++, Java, Python, PHP, Ruby, Erlang, Perl, Haskell, C#, Cocoa, JavaScript, Node.js, Smalltalk, OCaml, and Delphi. This book will help you set aside the basics of service-oriented systems through your first Apache Thrift-powered app. Then, progressing to more complex examples, it will provide you with tips for running large-scale applications in production environments. You will learn how to assess when Apache Thrift is the best tool to be used. To start with, you will run a simple example application, learning the framework's structure along the way; you will quickly advance to more complex systems that will help you solve various real-life problems. Moreover, you will be able to add a communication layer to every application written in one of the popular programming languages, with support for various data types and error handling. Further, you will learn how pre-eminent companies use Apache Thrift in their popular applications. This book is a great starting point if you want to use one of the best tools available to develop cross-language applications in service-oriented architectures. Style and approach A stepwise guide to learning Apache Thrift, with ready-to-run examples explained comprehensively. Advanced topics supply the inspiration for further work.

An effective guide to geographic information systems and remote sensing analysis using Python 3 About This Book Construct applications for GIS development by exploiting Python This focuses on built-in Python modules and libraries compatible with the Python Packaging Index distribution system—no compiling of C libraries necessary This practical, hands-on tutorial teaches you all about Geospatial analysis in Python Who This Book Is For If you are a Python developer, researcher, or analyst who wants to perform Geospatial, modeling, and GIS analysis with Python, then this book is for you. Familarity with digital mapping and analysis using Python or another *ing language for automation or crunching data manually is appreciated. What You Will Learn Automate Geospatial analysis workflows using Python Code the simplest possible GIS in 60 lines of Python Mold thematic maps with Python tools Get hold of the various forms that geospatial data comes in Produce elevation contours using Python tools Create flood inundation models Apply Geospatial analysis to find out about real-time data tracking and for storm chasing In Detail Geospatial Analysis is used in almost every field you can think of from medicine, to defense, to farming. This book will guide you gently into this exciting and complex field. It walks you through the building blocks of geospatial analysis and how to apply them to influence decision making using the latest Python software. Learning Geospatial Analysis with Python, 2nd Edition uses the expressive and powerful Python 3 programming language to guide you through geographic information systems, remote sensing, topography, and more, while providing a framework for you to approach geospatial analysis effectively, but on your own terms. We start by giving you a little background on the field, and a survey of the techniques and technology used. We then split the field into its component specialty areas: GIS, remote sensing, elevation data, advanced modeling, and real-time data. This book will teach you everything you need to know about, Geospatial Analysis from using a particular software package or API to using generic algorithms that can be applied. This book focuses on pure Python whenever possible to minimize compiling platform-dependent binaries, so that you don’t become bogged down in just getting ready to do analysis. This book will round out your technical library through handy recipes that will give you a good understanding of a field that supplements many a modern day human endeavors. Style and approach This is a practical, hands-on tutorial that teaches you all about Geospatial analysis interactively using Python.

New York Times bestseller Lirael is perfect for fans of epic fantasy like Game of Thrones . In this sequel to the critically acclaimed Sabriel, Garth Nix draws readers deeper into the magical landscape of the Old Kingdom. Lirael has never felt like a true daughter of the Clayr. Abandoned by her mother, ignorant of her father identity, Lirael resembles no one else in her large extended family living in the Clayr glacier. She doesn't even have the Sight the ability to see into possible futures that is the very birthright of the Clayr. Nevertheless she must undertake a desperate mission under the growing shadow of an ancient evil one that opposes the Royal Family, blocks the Sight of the Clayr, and threatens to break the very boundary between Life and Death itself. With only her faithful companion, the Disreputable Dog, to help her, Lirael must find the courage to seek her own hidden destiny.

For fans of Lemony Snicket’s Series of Unfortunate Events and Trenton Lee Stewart’s Mysterious Benedict Society comes the fourth book in the Incorrigible Children of Ashton Place, the acclaimed and hilarious Victorian mystery series by Maryrose Wood.In The Interrupted Tale, Miss Penelope Lumley receives an invitation to speak at the annual Celebrate Alumnae Knowledge Exposition (or CAKE) at the Swanburne Academy for Poor Bright Females. Optoomuchstic as ever, Penelope hopes to give her CAKE talk, see some old friends, and show off the Incorrigible children to Miss Mortimer, but instead she finds her beloved school in an uproar.And when Penelope is asked by the Swanburne Academy board of trustees to demonstrate the academic progress of her three wolfish students so the board can judge the true worth of a Swanburne education, the future of her alma mater—and of her job as governess to the Incorrigibles—hangs in the balance.

Kiss Me Again, the sequel to Rachel Vail's beloved contemporary teen romance If We Kiss, follows Charlie (Charlotte) Collins as she struggles with her feelings for her longtime crush Kevin Lazarus after their parents marry and he becomes her stepbrother. It was complicated enough when their parents were only dating and Kevin was going out with Charlie's best friend, Tess. Now, living under one roof, Charlie and Kevin are crossing paths and crossing lines, sneaking around at night and then sitting down to breakfast together as a family. It feels so crazy—exciting, confusing, impossible, and romantic. It can't last, not like this, but if anybody discovers their secret, everything could explode. . . . Praised for her wit and realism, award-winning author Rachel Vail delivers a poignant tale of first love and powerful kisses, at long last answering the question of what happens when a crush so off-limits it has to be fantasy suddenly becomes very real.

The race for survival comes to a thrilling conclusion in the heart-stopping finale to the Darkness Rising trilogy, from #1 New York Times bestselling author Kelley Armstrong.Things are getting desperate for Maya and her friends. Hunted by the powerful St. Clouds and now a rival Cabal as well, they're quickly running out of places to hide.All they have is the name and number of someone who might be able to give them a few answers. Answers to why they're so valuable, and why their supernatural powers are getting more and more out of control. But Maya is unprepared for the truths that await her. And like it or not, she'll have to face down some demons from her past if she ever hopes to move on with her life. Because Maya can't keep running forever.With all the twists, thrills, and romance that have made Kelley Armstrong an international bestseller, plus the surprising return of some fan-favorite characters, The Rising will hold you under its spell long after its breathtaking end.

Enter the magical land of Story in this sequel to Storybound, perfect for fans of Inkheart, The School for Good and Evil, and classic fantasy tales like Ella Enchanted and The Neverending Story. Kids who love fairy tales, dragons, magic, and more will be enchanted by Una Fairchild's unforgettable adventure in Story's End.Story is a land of dashing Heroes, dastardly Villains, and epic quests—and once upon a time, a noble King. But the King vanished so long ago that even the memory of him is lost. Now a cruel Enemy plots to rewrite Story's future, and an ordinary girl named Una Fairchild may be the only one who can stop him. As Una and her friends Peter and Indy race to defeat the Enemy, their quest will take them deep into the secrets of Story's past . . . and Una's own mysterious ties to this fairy-tale kingdom and its long-forgotten King.Discover the richly imagined world, spirited cast of storybook characters, and timeless appeal of Story's End, which closes the book on Una's adventure "with an all-out bang" (ALA Booklist).

Fire alone can save our clan... Fireheart's traitorous enemy Tigerclaw has been vanquished and exiled from ThunderClan but Fireheart can't shake the feeling that he's lurking out there in the forest, waiting for the chance to strike. That's not the only problem facing the young ThunderClan deputy in these blazing summer months, as he struggles to handle ominous omens, a disrespectful apprentice with a shocking secret, and a devastated Clan leader who is a shell of her former self. Meanwhile the forest gets hotter and hotter . . . and everyone braces for the coming storm. . . .

The time has come for three kits of ThunderClan Hollypaw, Jaypaw, and Lionpaw to become apprentices. Grandchildren of the great leader Firestar, all three possess unusual power and talent. But dark secrets surround them, and a mysterious prophecy hints at trouble to come. The warrior code is in danger of being washed away by a river of blood, and all the young cats' strength will be needed if the Clans are to survive.

Darkness, air, water, and sky will come together... The wild cats of the forest have lived in peace and harmony for many moons -- but a doom that will change everything is coming. Strange messages from their warrior ancestors speak of terrifying new prophecies, danger, and a mysterious destiny. All the signs point to young warrior Brambleclaw as the cat with the fate of the forest in his paws. But why would the son of wicked cat Tigerstar be chosen to be a heroAnd who are the other cats mentioned in the prophecyAll Brambleclaw knows for sure is that the strength and courage of the greatest warriors will be needed now, as the quest to save the Clans begins. ...and shake the forest to its roots.

M. T. Anderson meets Cory Doctorow in this teen debut from #1 New York Times bestseller Sean Williams, who also coauthors the Troubletwisters series with Garth Nix.When a coded note promises improvement—the chance to change your body any way you want, making it stronger, taller, more beautiful—Clair thinks it's too good to be true, but her best friend, Libby, falls into a deadly trap.With the help of the school freak and a mysterious stranger, Clair races against the clock and around the world to save Libby, even as every step draws her deeper into a deadly world of cover-ups and conspiracies.Action and danger fuel this near-future tale of technology, identity, and the lengths one girl will go to save her best friend.

Of all the literary forms, the novel is arguably the most discussed . . . and fretted over. From Miguel de Cervantes's Don Quixote to the works of Jane Austen, F. Scott Fitzgerald, Ernest Hemingway, and today's masters, the novel has grown with and adapted to changing societies and technologies, mixing tradition and innovation in every age throughout history. Thomas C. Foster the sage and scholar who ingeniously led readers through the fascinating symbolic codes of great literature in his first book, How to Read Literature Like a Professor now examines the grammar of the popular novel. Exploring how authors' choices about structure point of view, narrative voice, first page, chapter construction, character emblems, and narrative (dis)continuity create meaning and a special literary language, How to Read Novels Like a Professor shares the keys to this language with readers who want to get more insight, more understanding, and more pleasure from their reading.

Young Tristran Thorn will do anything to win the cold heart of beautiful Victoria even fetch her the star they watch fall from the night sky. But to do so, he must enter the unexplored lands on the other side of the ancient wall that gives their tiny village its name. Beyond that old stone wall, Tristran learns, lies Faerie where nothing, not even a fallen star, is what he imagined. From #1 New York Times bestselling author Neil Gaiman comes a remarkable quest into the dark and miraculous in pursuit of love and the utterly impossible.

Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggleIs the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investmentsThe shocking answer is: None of the above! In his groundbreaking Secrets of the Millionaire Mind , T. Harv Eker states: Give me five minutes, and I can predict your financial future for the rest of your life! Eker does this by identifying your money and success blueprint. We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success. Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and revise it to not only create success but, more important, to keep and continually grow it. In Part II you will be introduced to seventeen Wealth Files, which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth. If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.