How To Make Money On Airbnb If you have a home and an Internet connection, you may very well be sitting on a goldmine. You could be making hundreds of dollars a night. Even just renting out a spare room could bring in well over $1000 a month! Renting in the vacation rentals market, when done correctly, crushes the return from long-term tenants. Like hundreds of thousands of people, you can boost your rental profits by 2 to 3 times?with the most well-known vacation rentals marketplace in the world: Airbnb. If you have a home or spare room that is empty (when you travel or on vacation for example) you are missing out on significant rental income! The Most Comprehensive Airbnb Book Available:This step-by-step guide to renting your home on the Airbnb platform teaches you in detail how to take advantage of this opportunity:? How Jasper went from making $24,000 per year to $60,000 from his apartment in Amsterdam ? How to prepare your home like a 5-star bed & breakfast in a cost-effective manner ? How to set up a dazzling and polished Airbnb?listing from start to finish ? How to communicate with guests in a professional and responsive way ? How to scientifically calculate an optimal price point for profit maximization ? How to catapult your search rank within the Airbnb platform **This book comes with a FREE audio book** Get Paid For Your Pad is the definitive book for Airbnb hosts?and real estate investing, which includes:? little known tips & tricks to optimize your listing? examples from real, profitable Airbnb listings? stories and strategies from successful Airbnb hosts? "Do This Now" action items to get your listing ready for primetime? easy-to-implement tactics and turn-key templates...... that can be employed to launch and optimize your Airbnb business right away!

Demersul este unul curajos. n ara cu cei mai muli experi i cea mai puin expertiz, ca s citez o coleg de-a mea, cineva are curajul s scrie. Minunat. i-a asumat curajul de a fi criticat. i asta pentru a fi de folos, n definitiv. i este. Cartea de fa este un bun ndrumar pentru cineva care se gndete s fie copywriter sau care a apucat-o deja pe acest drum i nu s-a umplut nc de sine. Pentru oricine consider c mai are de nvat.“ – Felix Ttaru, Global VP. International Advertising AssociationPrimul manual romnesc de copywriting. O lectur obligatorie pentru cei care vor s intre n publicitate.“ – Marius Cristea, IQadsD-mi banii ti este un ghid pe care vor trebui s-l poarte n buzunar, de acum ncolo, deopotriv cei care i doresc o carier n meseria de copywriter, ct i cei responsabili de comunicarea mrcilor.“ – Iulian Toma, AdPlayersGabriel Brnescu este un copywriter veteran, trecut prin multe i uns cu toate alifiile. Dar dincolo de tezaurul experienei, cartea dezvluie o nelegere profund att a psihologiei consumatorului, ct i a imperativelor de business ale advertiserului.“ – Conf. univ. dr. Dan Petre, SNSPA

Ismer?seink, családtagjaink, kollégáink, a vállalati értékesít?k - egy szóval gyakorlatilag mindenki - egyfolytában hazudik nekünk. Egyikünknek sincs immunitása a ránk zúduló hazugságok ellen, úgyhogy mindannyian a csalás áldozatai vagyunk. A témát egymástól függetlenül vizsgáló kutatók jutottak ugyanarra az eredményre: az átlagembert minden áldott nap k?zel 200 alkalommal traktálják valami valótlansággal. Most végre létrej?tt valami, ami a védelmünkre lehet. A Verj át, ha tudsz! három kül?nb?z? elméletb?l és gyakorlatból - az arckifejezések helyes értelmezéséb?l, a kihallgatási technikák alkalmazásából és a hazugságvizsgáló kutatások átfogó ?sszehasonlításából - hoz létre új diszciplínát, kifejezetten azzal a céllal, hogy megtanítsa az üzleti élet szerepl?it arra, miként lehet a leghatékonyabban felderíteni a csalást, és ezáltal képessé tegye ?ket arra, hogy a rejtett háttér információk birtokában hozhassák meg fontos üzleti d?ntéseiket és vághassanak bele sorsd?nt? tranzakciók lebonyolításába. Ennek az új tudománynak a metódusait használja a gyakorlatban is az amerikai üzleti élet nem egy jól ismert alakja, elszántan arra, hogy végképp kiirtsa a nagy kockázattal járó üzleti tranzakciókból a hazugság elemeit. Hosszú évek teltek el, mire a Verj át, ha tudsz! végre k?zkinccsé tette az igazgatósági irodákban, a vezet?i értekezleteken, az állásinterjúkon, a jogi eljárásokban és az üzleti tárgyalásokon is a korábban csak a hírszerz?i k?r?kben, a rend?r akadémiákon és az egyetemi tanszékek eldugott kutatásaiban jelenlév?, szétszórtan fellelhet? tudást. Mi van a k?nyvben? Tanuljon olyan titkos kommunikációs technikákat, amelyek a k?zelmúltig csak egy maroknyi kutató, kihallgató tiszt és operatív hírszerz? el?tt voltak ismertek! A Verj át, ha tudsz! -ból megtudható, mi az ami ott van minden üzleti megbeszélésen, minden állásinterjú során, minden tárgyaláson az ?n orra el?tt, és amit mégsem vett eddig soha észre: - Az a tíz életveszélyes arckifejezés, amelyet jobb, ha megtanul felfedezni üzleti és társasági kapcsolataiban. - Az a tíz perd?nt? kérdés, amellyel bárkit rábírhat, hogy elmondja ?nnek az igazságot. Megtanulja, miképpen szúrja ki és fojtsa el csírájában egy viszonylag egyszer?, ?tlépcs?s módszer segítségével a szinte minden fontos üzleti tárgyaláson és interjúban el?bukkanó hazugságokat. Megtanul felismerni t?bb tucat olyan arckifejezést és testtartást, amelynek láttán jobb, ha harmadfokú készültségbe helyezi magát. Füle megtanulja, miképpen ismerheti fel azokat a szófordulatokat és frázisokat, amelyek beszédes jeleib?l megkül?nb?ztethet? a csalárd beszéd az igazmondástól. Végül megtudja azt is, miképpen vegye k?rül magát olyan megbízható tanácsadókkal, akik garantálhatják ?nnek a sikert.

Intro to GDPR is written by experienced data protection professional Punit Bhatia. Bhatia has served as the Privacy and Protection Officer in an EU-based bank and lecturer at the Solvay Brussels School of Economics and Management. He is Certified Information Privacy Professional ? Europe (CIPP-E), Certified Information Privacy Manager (CIPM), and Certified Outsourcing Professional (COP). Bhatia will lead you through the complex journey to the GDPR compliance with the simple language and many practical examples. Whether you are a complete beginner or experienced data protection practitioner this book is the right resource for you. Intro to GDPR is a complete guide to compliance. Bhatia uses the simple language, understandable to everyone in order to lead you from the introduction all the way to getting your organization GDPR compliant. In this book you will learn: 1. Which organisations need to be compliant with the GDPR? 2. Key terms in the GDPR. You will get familiarized with key terms that form the basis of the GDPR. You will learn definitions of terms: “Personal data”, “Special categories of personal data”, “Processing” difference between terms “Controller” and “Processor” and others. 3. Myths about the GDPR like “the GDPR is only applicable in the EU”, “The GDPR is about fines” and others. 4. Transparency through the privacy notice. As written in the book, “transparency is one of the key principles in the EU GDPR” so it is important to understand what is transparency and privacy notice but also what are the key requirements and contents of a privacy notice. 5. Data breaches. “GDPR requirements on data breaches are different for controllers and for processors” – this chapter will make you aware of data breach requirements and key actions that are required once a breach is detected. 6. What is the first thing to do to become compliant and what are the key factors to remain compliant with the GDPR, and much more. Written in plain English, with many practical examples, Intro to GDPR is the only book you need on the subject of GDPR.

Ce ve?i g?si ?n aceast? carte? Ve?i g?si ?nt?mpl?ri ?i pove?ti care seam?n? izbitor cu cele pe care le vedem ?n corpora?ii. Ve?i reg?si lucruri familiare, lucruri care v? plac, dar ?i lucruri care ?i vor pune pe g?nduri pe corporati?ti. Ve?i reg?si pove?ti despre situa?ii zilnice, colegii de birou, colegii de la alte birouri. ?i, nu ?n ultimul r?nd, v? ve?i reg?si pe fiecare dintre voi. De ce s? cump?ra?i o carte care v? poveste?te ceva ce tr?i?i zilnic? Poate pentru c? modul ?n care se poveste?te o s? v? plac? ?i o s? v? captiveze, pentru faptul c? e ca ?i cum cineva v-ar fi citit g?ndurile, pentru faptul c? doar vre?i s? v? sim?i?i bine descoperind mediul corporatist. Este o carte dedicat?, ?n principal, corpora?iilor ?i oamenilor care lucreaz? ?n ele, adic? despre noi, corporati?tii. ?ntr-un ton optimist ?i, sper, amuzant.

n noiembrie 2011 i n lunile ce au urmat, mpreun cu un grup entuziast de oameni, dintre care doi investitori i doi directori ai companiei holding am pus bazele unei noi companii de IT, numit F-Startup.Am considerat important s pstrez n acest jurnal amintirea vie a evenimentelor trite, pentru ca i alii s beneficieze de pe urma experienei noastre. Anumite ntmplri le-am inut ascunse, din motive profesionale, ns acum m simt ndatorat s le scot la lumin. Voi, cei care suntei nceptori, putei considera acest jurnal confesiunea mea i sper c, dup ce vei citi povestea, vei nelege mai bine ce a mers prost i de ce.n momentul n care compania a dat faliment, m-am considerat responsabil pentru eecul colectiv. Totui cred c eforturile noastre nu au fost n van, deoarece am ctigat cu toii o lecie valoroas de via i o prietenie frumoas.n final, pot spune doar att: v urez succes n ncercrile voastre viitoare!

Cine alearg? dup? doi iepuri nu prinde nici unulAsaltul zilnic de e-mailuri, mesaje ?i ?nt?lniri te distrage de la ce e important ?i te streseaz? enorm. Solicit?rile de la locul de munc? ?i din familie sunt din ce ?n ce mai numeroase. Rezultatul: productivitate sc?zut?, deadline-uri dep??ite, c??tiguri mai mici, ?ncetarea ascensiunii profesionale. DAR VREI MAI MULT. Vrei mai mult? productivitate. Vrei c??tiguri mai mari, pentru un nivel de via?? mai ridicat, vrei mai mult timp pentru tine, familia ?i prietenii t?i. ACUM PO?I S? FACI MAI PU?INE LUCRURI ?I S? REALIZEZI MAI MULT. Un singur lucru te ?nva??:s? ob?ii rezultate mai bune ?n mai pu?in timp;s? reduci stresul;s? scapi de sentimentul de cople?ire;s? ??i recape?i energia;s? ob?ii rezultate extraordinare la munc? ?i ?n via?a personal?.?nva?? s? te concentrezi pe ceea ce conteaz?!

You know there is a novel locked inside of you chock-full of conflict, humor, irony, enthralling events and fascinating characters. What you don't know is how to set it free.Practical Advice, Hands-On HelpRespected author and professional writing instructor Lou Willett Stanek's New York workshops have enabled scores of aspiring novelists to realize their dreams of completing credible and compelling manu*s. Here, in a positive, user-friendly format, she offers not only encouragement and motivation, but Clear, Step-By-Step Instructions To Accomplish Your Goal from original conception through final draft.Learn How To: Set up and stick to a writing schedule Create unforgettable characters Follow strong plotting and solid structure guidelines Choose a viewpoint and develop conflict Handle flashbacks and transitions Not Just Philosophy Or A Simple Motivational Tool, This Is The Book That Tells You How To Succeed

Who's really driving oil and gas pricesHow much oil is leftHow far will Big Oil go to get it, and at what cost to the environment, human rights, the economy, worker safety, public health, and democracy?Here, at last, are the answers we've been looking for and the inside story on Big Oil.In The Tyranny of Oil, Antonia Juhasz investigates the true state of the companies collectively known as "Big Oil," uncovering their unparalleled global financial power, their political dominance, and their increasingly destructive plans for the future. And she tells us what we can do about it.A tool for meaningful change that blends history, original investigative research and reporting, candid interviews with key insiders, and a unique focus on activism, The Tyranny of Oil is required reading for every concerned global citizen.

How to afford kids and teach them about moneyWe all want to raise smart children. But somewhere between the reading, writing, and arithmetic, one of life's most important lessons is too often overlooked: personal finances. As adults, we interact with money every day, whether by saving, investing, spending, or giving it, but we often forget that kids also face these same decisions from their own unique perspective as they mature. How do we teach today what kids really need to know tomorrow to thrive as financially savvy adultsIn Piggybanking, veteran Wall Street Journal personal-finance writer Jeff D. Opdyke provides a clear and effective plan to help parents raise children to be comfortable and confident managing the daily finances of life.But even before kids arrive, parents face a rash of financial decisions. Accordingly, Piggybanking also deals with the essential problems every struggling young family must face, including how to prepare your budget for a child's arrival, how to choose between single- and dual-income lifestyles, and how to plan for funding a college education.With Opdyke's valuable advice, and with his 15 Rules of Kids Money in hand, parents will be well equipped to create a sound financial foundation for their family and a successful financial life for their kids.

For most people, the Great Crash of 2008 has meant troubling times. Not so for those in the flourishing poverty industry, for whom the economic woes spell an opportunity to expand and grow. These mercenary entrepreneurs have taken advantage of an era of deregulation to devise high-priced products to sell to the credit-hungry working poor, including the instant tax refund and the payday loan. In the process they've created an industry larger than the casino business and have proved that pawnbrokers and check cashers, if they dream big enough, can grow very rich off those with thin wallets.Broke, USA is Gary Rivlin's riveting report from the economic fringes. From the annual meeting of the national check cashers association in Las Vegas to a tour of the foreclosure-riddled neighborhoods of Dayton, Ohio, here is a subprime Fast Food Nation featuring an unforgettable cast of characters and memorable scenes. Rivlin profiles players like a former small-town Tennessee debt collector whose business offering cash advances to the working poor has earned him a net worth in the hundreds of millions, and legendary Wall Street dealmaker Sandy Weill, who rode a subprime loan business into control of the nation's largest bank. Rivlin parallels their stories with the tale of those committed souls fighting back against the major corporations, chain franchises, and newly hatched enterprises that fleece the country's hardworking waitresses, warehouse workers, and mall clerks.Timely, shocking, and powerful, Broke, USA offers a much-needed look at why our country is in a financial mess and gives a voice to the millions of ordinary Americans left devastated in the wake of the economic collapse.

Former NBA center Adonal Foyle has seen athletes burn through millions on women, large entourages, family gifts, gambling debts even shark tanks! Such spending habits are partly responsible for 60 percent of NBA players going broke within five years of retirement and nearly 80 perfect of NFL players being strapped within two.Rich with anecdotes from a sports insider, Winning the Money Game shows you how to avoid the financial fouls of athletes. Foyle gives you the straight, offering guidance on a wide range of money matters, from taxes to alimony, from child support to medical bills, and so much more. He beaks down expenses point by point, illustrating the difference between luxury items and family needs, and lays out the essential dos and don'ts to help you spend, save, and grow your money wisely.

Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and some organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these "smartcuts" to rethink convention and accelerate success.Why do some companies attract millions of customers in mere months while others flopHow did Alexander the Great, YouTube phenom Michelle Phan, and Tonight Show host Jimmy Fallon dash to the top in less time than it takes most of us to get a midlevel promotionHow do high-growth businesses, world-class heart surgeons, and underdog marketers beat the norm?Like computer hackers, a handful of innovators in every era use lateral thinking to find better routes to stunning accomplishments. Throughout history, the world's biggest successes have been achieved by those who refuse to follow the expected course and buck the norm.Smartcuts is about bucking the norm. In it, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn multiplication tables, and how, paradoxically, it's easier to build a huge business than a small one.Smartcuts tells the stories of innovators who dared to work differently and lays out practical takeaways for the rest of us. It's about applying entrepreneurial and technological concepts to success, and how, by emulation, we too can leapfrog competitors, grow businesses, and fix society's problems faster than we think.

Every general manager today all the way up to the CEO is expected by his or her stakeholders to achieve new breakthroughs in performance and fast. Those who don't make visible progress toward that goal within the first year or two will likely find themselves looking for another job. It is precisely because of this growing breakthrough imperative that managers today, whether in corporations or nonprofits, need to get off to a fast start. They don't have time for mistakes or for going back and redoing what they should have done right in the first place. But, despite the intensity of these pressures, despite the high expectations and short time frames, a number of CEOs and general managers turn in truly exceptional results. How do they meet and exceed the breakthrough imperativeTo answer this question, consultants and former managers Mark Gottfredson and Steve Schaubert interviewed more than forty CEOs from both industry and the nonprofit sector, conducted an intensive study of what successful managers do right and what some do wrong and drew on their own combined fifty-plus years of experience at Bain & Company, where their insights have consistently been found in the pages of the Harvard Business Review. Together they came up with the four straightforward principles deceptively simple yet remarkably powerful that everyone must follow to succeed at achieving breakthrough results: 1. Costs and prices always decline2. Competitive position determines options3. Customers and profit pools don't stand still4. Simplicity gets results Although seemingly simplistic, mastering these four laws means mastering the basics of great management a foundation on which to build the rest of one's management strategy. Whether you're managing a small work group or a multinational corporation, a single division or an entire nonprofit, The Breakthrough Imperative presents these core laws of business to help you determine where you are, just how far you can go, and how to get there with stellar results.

What triggers fascination, and how do companies, people, and ideas put those triggers to useWhy are you captivated by some people but not by othersWhy do you recall some brands yet forget the restIn a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behaviorFascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired resultThis book will show you.

Time is not money.Time is more important than money. Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone from CEOs to soccer moms is short on time and inundated with information. As a result, despite the availability of 24/7 commerce and countless ways of engaging people in our multiscreen (mobile, TV, and PC) economy, companies find it more difficult than ever to claim even a fraction of the 1,440 minutes in their customers' precious 24 hours. In The 24-Hour Customer, Adrian C. Ott, CEO of a successful Silicon Valley consultancy, argues that companies need to strategically harness the ebbs and flows of customer time and attention in order to win in today's competitive landscape. She explores the economics of time and attention, including why customers will devote hours addicted to social networks, yet will say "I have no time!" to other offerings. Based on extensive research and real-world results with market-leading companies, this book provides tools, such as Time-Value Tradeoffs and Time-ographics, that pinpoint opportunities to increase revenue and gain market traction. Filled with fascinating case studies from companies like Johnson Johnson, Amazon, and iPhone app start-ups, The 24-Hour Customer offers fresh ideas for capitalizing on the elements of time, attention, and value to innovate never-before-considered products, services, and programs for today's ber-connected, multitasking customer. Readers will discover how: Zipcar utilized time-slicing to redefine automobile ownership and grew by 70 percent, while the auto industry struggled in 2009; Netflix, Hulu, and others time-shifted to movies on-demand, ultimately restructuring the entertainment industry; P&G leveraged inattention by enabling habit-formation for some of its most successful brands. This book shares the latest strategic weapons for achieving market leadership and will change the way executives think about their businesses and their customers.

Award-winning journalist and leading consumer advocate William J. McGee offers a shocking, essential exposé that reveals the real state of the "friendly skies."From outsourced call centers in India to the Alabama location where all lost baggage ends up, William J. McGee crisscrossed the country and traveled around the globe immersing himself deep into the world of commercial airlines. And what he found was shocking.McGee interviewed countless industry insiders pilots, TSA security screeners, FAA inspectors, legislators, the CEOs of the major carriers, and even Ralph Nader and Steven Slater, the disgruntled flight attendant who famously jettisoned a JetBlue flight. Here he reveals how airline executives are cutting costs in "a mad race to the bottom" by delegating flights to second-tier regional airlines and outsourcing critical aircraft maintenance and repairs to unlicensed "mechanics" in China, Singapore, Mexico, and El Salvador. And while the U.S. airlines have raked in tens of billions of dollars for checked baggage alone in recent years, our skies (and our airports) are not getting any safer. What's more, McGee explains how both political parties and all branches of the U.S. government have conspired to place corporate interests above the interests of consumers, workers, the nation's economy, and even the planet itself. Attention All Passengers will change the way you view the airline industry and make you think twice the next time you see the fasten seat belts sign.

The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to co-create in ensembles, using philosophies that celebrate a "Yes, And" approach. They embrace authenticity and failure, and espouse the idea of "following the follower," which allows any member of the team to assume a leadership role. For more than two decades, The Second City has taken these same principles in thousands of corporate clients, showing leaders how to apply the tools of improv to common business challenges. Here, for the first time, Second City executives Kelly Leonard and Tom Yorton describe how you can use the same skills that thrill audiences around the world to improve your emotional intelligence, increase creativity, and learn to pivot out of tight and uncomfortable situations. In this engaging, often humorous, and highly practical book, you will learn how to become a more compelling leader and a more collaborative follower by employing the seven elements of improv: Yes, And, by which you give every idea a chance to be acted on; Ensemble, reconciling the needs of individuals with those of the broader team; Co-creation, which highlights the importance of dialogue in creating new products, processes, and relationships; Authenticity, or being unafraid to speak truth to power, challenge convention, and break the rules; Failure, teaching us that not only is it okay to fail, but we should always include it as part of our process; Follow the Follower, which gives any member of the group the chance to assume a leadership role; Listening, in which you learn to stay in the moment, and know the difference between listening to understand and listening merely to respond. When we are fiercely following the tenets of improvisation, we generate ideas both quickly and efficiently, we weather storms with more aplomb, and we don't work burdened by a fear of failure. Even better, these qualities are fully transferable to our lives outside the office. More people are beginning to recognize what The Second City has known for a long time: In the midst of a revolution in how we learn, communicate, and work, professional success often rests on the same pillars that form the foundation of great comedy: Creativity, Communication, and Collaboration. That's where improvisation comes in.

The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share price) as the key driver in management decisions. Moore now revisits his argument in the post-Internet bubble world, proving that the methods he espouses are more germane than ever and showing companies how to use them to survive and thrive in today's demanding economy. Extending the themes of Crossing the Chasm and Inside the Tornado, his first two books on the dynamics of the high-tech markets, Moore shows why sensitivity to stock price is the single most important lever for managing in the future, both as a leading indicator of shifts in competitive advantage and as an employee motivator for making necessary changes in organizations heretofore impervious to change. This revised and updated edition includes: A deeper emphasis on core versus context, which has emerged as the key distinction in allocating resources to improve shareholder value A new Competitive Advantage Grid that will aid managers in achieving and sustaining competitive advantage, the most important component in managing for shareholder value An expanded Value Discipline Model as it relates to the Competitive Advantage Grid Analysis of the powerful new trend toward core/context analysis and outsourcing production duties Updated models of organizational change for each stage of market development As disruptive forces continue to buffet the marketplace and rattle the staid practices of the past, Moore offers a brilliant set of navigational tools to help meet today's most compelling management challenges.

From New York Times bestselling financial guru Julie Stav comes The Money in You!, a spot-on primer that pinpoints your financial personality, thus helping you to overcome the self-imposed hurdles that keep you from living the rich life of your dreams. Socrates' guiding rule was "Know thyself." These words are of eternal significance, and, arguably, no better advice has ever been given to man or woman. Yet, what would Socrates have said if he had to dispense practical financial advice in today's hyper-spending, debt-saturated climateWith the myriad pressures involved in building wealth, instilling practical spending habits in ourselves and our kids, and ultimately establishing a life in which money is abundant and our fiscal future secure, undoubtedly he would tell us, "Know thy financial self." In The Money In You!, Julie Stav introduces us to five different financial personality types. According to Julie, it is our financial nature—the way we handle money matters—that forecasts our financial future. Julie shows readers that no amount of data or market expertise trumps the fundamental truth we all forget—that building wealth, attaining security, and establishing personal success can only be achieved when we recognize our strengths and weaknesses. If we are in touch with our motivations, our desires, and our innate tendencies, we can shed the guilt of making the same mistakes over and over; we can halt the vicious cycle of overspending, debt, and ruined relationships. It is then that we are able to restructure our lives to fit our individual goals, whether it's learning to play the stock market or just saving for shoes. Finally, Julie shows us how to establish healthy relationships with the people who are affected by our financial decisions, and who affect us with theirs. Endlessly entertaining, this book will initiate feisty discussions over just who we are and how we interact with others. Julie Stav will both delight and inform.

There's no doubt about it, today's workplace is an uncertain and treacherous territory. Newspaper headlines are proclaiming near record-high levels of unemployment, and, in these tough times, companies are making swift judgments about human capital. The bottom line: No job is safe. But there are tried and true ways to fight off sudden unemployment successfully, and the number one weapon in your arsenal is workplace expert and television and radio personality Stephen Viscusi's career manifesto, Bulletproof Your Job. Based on four simple strategies for dodging the layoff bullet and a long list of ways to implement these strategies, Bulletproof Your Job may save you from your worst enemy at work which just so happens to be you.Quite simply, observe these imperative rules:Be visible. Be easy. Be useful. Be ready. With plenty of distinct action items, dozens of anecdotal illustrations and examples, and lists and tips for adapting bulletproof strategies to your own situation, Bulletproof Your Job will show you how to leverage the black-and-white stuff your title, salary, and tenure with the gray stuff your relationship with coworkers, visibility in the workplace, and ability to make your boss look good to ward off the pink stuff the dreaded layoff notice. While you're at it, you'll be creating a long-term strategy for job security and career advancement that ensures you'll never feel this vulnerable again.