万本电子书0元读

万本电子书0元读

You Can't Win a Fight with Your Client
You Can't Win a Fight with Your Client
Markert, Tom
¥83.93
In this follow-up to You Can't Win a Fight with Your Boss, Tom Markert returns to provide clever, timeless advice on how to offer exceptional service. The most important ruleYou can't win a fight with your client! As American companies large and small have shifted their focus from manufacturing to providing services, keeping clients satisfied has become critical to the survival of every business. Yet, very few people have mastered the art of managing clients successfully. In You Can't Win a Fight with Your Client, Tom Markert argues that the secret to great service lies in understanding and applying a few fundamentals. In fifty small doses, he provides practical advice on how to manage your relationships with your clients and ensure they receive the kind of service that will keep them coming back for more.A perfect resource for anyone working with clients at any level, You Can't Win a Fight with Your Client is the no-nonsense, straightforward guide to keeping clients happy in today's hypercompetitive and demanding business environment.
Women Want More
Women Want More
Silverstein, Michael J.
¥157.15
Haven't women gotten everything they wantEconomic powerSocial influenceBusiness cloutYes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.Women want more much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver: Home-cleaning products that enable women to do in an hour what used to take a day Financial-services products that recognize that women control half the United States' wealth Food products that help keep the whole family happy and healthy Health care services designed for working-women's hectic schedules In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime bigger than the rise of China and India; more sustainable than any bailout package.Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."
Necessary Endings
Necessary Endings
Cloud, Henry
¥155.02
End Pain.Foster Personal and Professional Growth.Live Better. While endings are a natural part of business and life, we often experience them with a sense of hesitation, sadness, resignation, or regret. But consultant, psychologist, and bestselling author Dr. Henry Cloud sees endings differently. He argues that our personal and professional lives can only improve to the degree that we can see endings as a necessary and strategic step to something better. If we cannot see endings in a positive light and execute them well, he asserts, the "better" will never come either in business growth or our personal lives.In this insightful and deeply empathetic book, Dr. Cloud demonstrates that, when executed well, "necessary endings" allow us to proactively correct the bad and the broken in our lives in order to make room for the professional and personal growth we seek. However, when endings are avoided or handled poorly as is too often the case good opportunities may be lost, and misery repeated. Drawing on years of experience as an executive coach and a psychologist, Dr. Cloud offers a mixture of advice and case studies to help readers know when to have realistic hope and when to execute a necessary ending in a business, or with an individual; identify which employees, projects, activities, and relationships are worth nurturing and which are not; overcome people's resistance to change and create change that works; create urgency and an action plan for what's important; stop wasting resources needed for the things that really matter. Knowing when and how to let go when something, or someone, isn't working a personal relationship, a job, or a business venture is essential for happiness and success. Necessary Endings gives readers the tools they need to say good-bye and move on.
Often Wrong, Never in Doubt
Often Wrong, Never in Doubt
Deutsch, Donny
¥138.19
It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff the one-in-a-hundred who gets to the top of their team, their company, their business, their industry.If there is an assignment or a promotion up for grabs, a client or account looking for new answers, do you know how to go for itDonny Deutsch built a billion-dollar media business asking himself the basic question, "Why Not Me?" Once the reader asks and answers that question, a world of opportunity opens up. It is a tool to motivate people, build a business, and create a business culture.Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. It's Donny's story. In a fun conversation with the reader, Donny lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality. Using inside stories of the media, the advertising industry, and a youth spent growing up on the streets of New York, Donny gives the commonsense bottom line that he has learned along the way, broken down into real, relevant, and inspiring lessons that will be useful to everyone from the front-line salesperson to the middle manager to the successful corporate executive. (It's also a useful guide for dating.)
The Chasm Companion
The Chasm Companion
Wiefels, Paul
¥141.57
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
HarperCollins e-books
HarperCollins e-books
Gross, Daniel
¥128.85
Bubbles from hot stocks in the 1920s to hot stocks in the 1990s are much-lamented features of contemporary economic life. Time and again, American investors, seduced by the lures of quick money, new technologies, and excessive optimism, have shown a tendency to get carried away. Time and again, they have appeared foolish when the bubble burst. The history of finance is filled with tragic tales of shattered dreams, bankruptcies, and bitter recriminations.But what if the I-told-you-so lectures about bubbles tell only half the storyWhat if bubbles accomplish something that can only be seen in retrospectWhat if the frenzy of irrational economic enthusiasm lays the groundwork for sober-minded opportunities, growth, and innovationCould it be that bubbles wind up being a competitive advantage for the bubble-prone U.S. economy?In this entertaining and fast-paced book you'll laugh as much as you cry Daniel Gross convincingly argues that every bubble has a golden lining. From the 19th-century mania for the telegraph to the current craze in alternative energy, from railroads to real estate, Gross takes us on a whirlwind tour of reckless investors and pie-in-the-sky promoters, detailing the mania they created but also the lasting good they left behind. In one of the great ironies of history, Gross shows how the bubbles once generally seen as disastrous have actually helped build the commercial infrastructures that have jump-started American growth. If there is a secret to the perennial resilience and exuberance of the American economy, Gross may just have found it in our peculiar capacity to blow financial bubbles and successfully clean up the mess.
HarperCollins e-books
HarperCollins e-books
Graber, Geoff
¥140.08
All In: Poker Night Lessons for Winning Big at Your Career goes beyond any of the other bestselling poker books on the market and at last tells you how to put your poker playing skills to use in the business world. What if the rules and strategies of poker were the same as those More...you use in your real lifeWhat if your real life were an exciting game filled with challenging opponents and chances to win bigWhat if your job was as much fun as your weekly poker gameWell, it can be - and All in will show you how. With this book you'll learn how to: know the rules and know your opponent; define your playing style and leave your emotions at the door; make the most out of a great hand and minimize your mistakes; know when and how to bluff, and know when you're beat; and always keep them guessing, and know when to go all in! The modern-day world of corporate politics is very similar to poker. It's a game where anticipating your opponent's next move and making educated guesses at the cards they hold in their hand is just as important as knowing how to play your own hand and having a strategy for how you want to be perceived by others. All you have to know are the basic rules of the game to benefit from this book. Its theories and ideas can be applied to all facets of the business world. From the student to the CEO, anyone who is looking for a way to take control of their career and have fun while doing it will benefit from this book.
Gender Intelligence
Gender Intelligence
Annis, Barbara
¥155.02
World-renowned experts on Gender Intelligence argue that it is time to move beyond politics and fairness to build an economic business case for gender diversity in the workplace.For too long, companies have played the numbers game attempting to tackle the problem of gender imbalance through affirmative action, numeric standards, and quotas. Yet these efforts have had no measurable impact on the number of women in leadership or on a company's bottom line. Meanwhile, the dominant paradigm of traditional business remains the same.In Gender Intelligence, Barbara Annis and Keith Merron introduce a revolutionary and effective approach that is fundamentally altering the cultures of major corporations around the world. They uncover the forces that create the current condition of gender inequality and reveal, for the first time, the powerful principles that are bringing about a shift in thinking. They highlight organizations that have made the transformation from a focus on gender equity to the more powerful objective of welcoming the natural differences between men and women, which ultimately produces greater economic value. Gender Intelligence proves that the true measure of gender equality does not reside in a percentage but in the untapped power of men and women openly working and winning together.
Pit Bull
Pit Bull
Schwartz, Martin
¥105.17
Welcome to the world of Martin "Buzzy" Schwartz, Champion Trader--the man whose nerves of steel and killer instinct in the canyons of Wall Street earned him the well-deserved name "Pit Bull." This is the true story of how Schwartz became the best of the best, of the people and places he discovered along the way and of the trader's tricks and techniques he used to make his millions.
Making the Case
Making the Case
Guilfoyle, Kimberly
¥88.56
After an eleven-year-old Kimberly Guilfoyle lost her mother to leukemia, her dad wanted her to become as resilient and self-empowered as she could be. He wisely taught her to build a solid case for the things she wanted. Creating a strong logical argument was the best way to ensure she could always meet her needs. That childhood lesson led her to become the fearless advocate and quick-thinking spitfire she is today. In Making the Case, Guilfoyle interweaves stories and anecdotes from her life and career with practical advice that can help you win arguments, get what you want, help others along the way, and come out ahead in any situation.Learning how to state your case effectively is not just important for lawyers it's something every person should know how to do, no matter what stage of life they are in. From landing her dream job right out of school, switching careers seamlessly midstream, and managing personal finances for greater growth and stability to divorcing amicably and teaching her young child to advocate for himself, Guilfoyle has been there and done it. Now she shares those stories, showing you how to organize your thoughts and plans, have meaningful discussions with the people around you, and achieve your goals in all aspects of your life. You'll also learn the tips and strategies that make the best advocates so successful, some of which come directly from courtroom scenarios where the stakes are highest.Told in her winning and humorous voice, Guilfoyle's experiences and the wisdom drawn from them are a ready guide to help you reach your potential and live a fulfilling and happy life at work and at home.
Bitter Brew
Bitter Brew
Knoedelseder, William
¥99.65
The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success.From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the "King of Beers." Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders the sometimes reckless and always boisterous Busch family of St. Louis, Missouri it grew into one of the most fearsome marketing machines in modern times. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death.This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.
When Generations Collide
When Generations Collide
Lancaster, Lynne C.
¥94.10
If your workplace feels like a battle zone and colleagues sometimes act like adversaries, you ore not alone. Today four generations glare at one another across the conference table, and the potential for conflict and confusion has never been greater. Traditionalist employees with their "heads down, onward and upward" attitude live out a work ethic shaped during the Great Depression. Eighty million Baby Boomers vacillate between their overwhelming need to succeed and their growing desire to slow down and enjoy life. Generation Xers try to prove themselves constantly yet dislike the image of being overly ambitious, disrespectful, and irreverent. Millennials, new to the workforce, mix savvy with social conscience and promise to further change the business landscape. This insightful book provides hands-on methods to close the generation gaps. With effective tools to recruit, retain, motivate, and manage each generation, you can now create teamwork, not war, in today's highperformance workplace . . . where at any age, productivity is what counts.
The Watson Dynasty
The Watson Dynasty
Tedlow, Richard S.
¥95.39
For an extraordinary fifty-seven-year period, one of the nation's largest and fastest-growing companies was run by two men who were flesh and blood. The chief executives of the International Business Machines Corporation from 1914 until 1971 were Thomas J. Watson and Thomas J. Watson, father and son. That great corporation bears the imprint of both men -- their ambitions and their strengths -- but it also bears the consequences of a family that was in near-constant conflict.Sometimes wrong but never in doubt, both Watsons had clear -- and farsighted -- visions of what their company could become. They also had volcanic tempers. Their fights with each other combined with their commitment to leadership and excellence made IBM one of the most rewarding, yet gut-clutching firms to work for in the history of American business.We are accustomed to describing professional behavior as if men and women leave their emotions and vulnerabilities at home each day. In the case of the Watsons, filial and sibling strife could not be excluded from the office. In closely studying the desires and frustrations of the Watson family, eminent historian Richard S. Tedlow has produced something more than a family portrait or a company history. He has raised the nearly forbidden issue of the role of emotion in corporate life.This book explores the interplay between the person- alities of these two extraordinary men and the firm they created. Both Watsons had deeply held beliefs about what a corporation is and should be. These ideas helped make "Big Blue" the bluest of blue-chip stocks during the Watsons' tenure. These very beliefs, however, also sowed the seeds for IBM's disasters in the late 1980s and early 1990s, when the company had lost sight of the original meaning behind many of the practices each man put into place.Tracing the family's idiosyncratic ability to cope with each other's weaknesses but not their strengths, The Watson Dynasty is a book for every person who ever went to work but didn't want to check his personality at the door.
Money 911
Money 911
Chatzky, Jean
¥94.10
The popular TODAY financial editor Jean Chatzky helps you navigate through the critical challenges and potential catastrophes of personal finance.You've just lost your job. You've got a baby on the way. Your parent has had a stroke. Most people seek financial help not because they're planning for the future but because they need it . . . right now! If you have money problems or are seeking immediate help to solve a dire, unanticipated financial emergency, then you need Money 911. In this invaluable guidebook, financial expert Jean Chatzky provides answers to today's most pressing financial questions and concerns, including: How do I get out of debtHow do I avoid foreclosureHow do I set up a monthly budgetHow can I improve my credit scoreHow do I get my health insurance to pay a claimWhat should I do when I lose a parentWith Money 911, you can prepare for retirement, buy or sell a home, pick up the pieces of your personal finances, and get back on your feet and stay there!
Direct From Dell
Direct From Dell
Dell, Michael
¥94.10
At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he reflects on invaluable lessons learned.Michael Dell's revolutionary insight has allowed him to persevere against all odds, and Direct from Dell contains valuable information for any business leader. His strategies will show you effective ways to grow your business and will help you save time on costly mistakes by following his direct model for success.
Revolt in the Boardroom
Revolt in the Boardroom
Murray, Alan
¥83.93
Throughout the 20th century, American corporations were governed by autocratic, almost unaccountable chief executives. Their word was law and the only check on their power was a board of directors composed of their friends and allies.Then, in a stunning reversal, a momentous series of firings deposed the heads of some of the world's best-known companies: AIG, Morgan Stanley, Boeing, Hewlett-Packard and Pfizer, just to name a few. Formerly unchallenged CEOs found themselves under fire, often from their own handpicked boards. The number of deposed executives is astonishing. In 2004, the leaders of 600 companies were asked to leave. That number more than doubled in 2005 and reached 1,400 companies in 2006.Flexing new muscles, directors are assuming new and unfamiliar responsibilities. In Revolt in the Boardroom, Alan Murray reveals the inner workings of the new seat of power. Using the access afforded to him by his influential Wall Street Journal column, Murray tells the story of three seminal board revolts the now-famous Hewlett-Packard drama, the ousting of Boeing's Harry Stonecipher and the end of the reign one of the world's most autocratic executives, Hank Greenberg at AIG.Murray goes further to chart the history of the corporation, the rise of governance and the effects of the new power gained by outside institutions like hedge funds and interest groups. Through it all, Murray shows how the job of chief executive has rapidly and permanently changed. Leaders like A. G. Lafley and Jeff Immelt govern instead of rule, build alliances and support instead of dictating direction and pay careful attention to a broader range of stakeholders than ever before.Revolt in the Boardroom is the first look at the new world of corporate power and the last word on the transformational events of the last two years.
The House of Harper
The House of Harper
Exman, Eugene
¥95.39
The epic story of a publishing giantIn 1817 four young brothers opened a printing shop in downtown Manhattan. Two centuries later, their small enterprise has grown into one of the world's largest and most successful publishing houses. The Harper brothers and their sons and successors created a grand cultural institution that has become a cornerstone of America's literary heritage.Eugene Exman's classic history, published in 1967, The House of Harper is the fascinating account of the birth and growth of a magnificent literary empire. Richly detailed, it is filled with portraits of dynamic publishers and editors, with remarkable anecdotes about the legendary artists and authors whose works they championed and brought to the general public Charles Dickens, George Eliot, Herman Melville, Mark Twain, Winslow Homer, Henry James, Edna St. Vincent Millay, Thomas Wolfe, and Aldous Huxley, to name but a few. More than the enthralling saga of a successful business venture, it is a story of the shaping of American literature and culture.
The Girl's Guide to Starting Your Own Business
The Girl's Guide to Starting Your Own Business
Friedman, Caitlin
¥90.77
Geared toward the unique challenges faced by self-employed businesswomen and updated for the social media-driven, post-financial crisis world The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting fields. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.
Eyes Wide Open:How to Make Smart Decisions in a Confusing World
Eyes Wide Open:How to Make Smart Decisions in a Confusing World
Noreena Hertz
¥66.22
In ‘Eyes Wide Open’ Noreena Hertz does for decision-making what Daniel Kahneman did for thinking. ? Why should you be wary of experts? ? Are emails destroying your ability to think? ? How do you know which sources of information are credible? ? Whose advice should you trust? ‘Eyes Wide Open’ will help you through the data deluge and show you how to make better and smarter decisions. By weaving together cutting-edge research with real-world examples from Hollywood to Harry Potter, NASA to World War II spies, Hertz constructs a path to more astute and empowered decision-making in ten clear steps. With razor-sharp insight and an instinct for thought-provoking storytelling, she offers counterintuitive, effective guidance for making better choices—whether you are a businessperson, a professional, a patient, or a parent. ‘Eyes Wide Open’ is a game-changing book that empowers readers to become confident and wise decision-makers —savvy to how our emotions and habits can trip us up.
Foundations of Structured Trade Finance
Foundations of Structured Trade Finance
Dr. Benedict Okey Oramah
¥2452.50
Are you interested in learning more about the complex area of structured trade financeStructured Trade Finance (STF) is a highly specialised area of trade finance that has evolved directly from practice. As it grows and becomes more complex in an increasingly risk-based regulatory environment, there is a need for more detailed guidance on the subject. Foundations of Structured Trade Finance will provide you with exactly this. Written by Dr Oramah — President of Afreximbank and a professional who played an important role in the evolution of STF — this report will: Address the philosophical foundations and risks associated with structured trade finance Provide step-by-step guidance on how deals can be structured Outline the scope of coverage outside the confines of commodities Examine real life case studies and draw out lessons that can be learned from these STF has proven itself as an effective instrument for attracting trade finance to those regions that receive limited trade finance and which lag behind in trade and economic performance. Ensure you're aware of the risks associated with it.
SuperFreakonomics, Illustrated edition
SuperFreakonomics, Illustrated edition
Levitt, Steven D.
¥223.92
Seeing is believing . . . The Smash Hit SuperFreakonomics is now Bigger and Better SuperFreakonomics was an instant New York Times bestseller that caused a media uproar, continuing the amazing success begun with the groundbreaking, worldwide sensation Freakonomics.With the Illustrated Edition, Steven D. Levitt and Stephen J. Dubner bring alive their smart thinking and great storytelling with an explosion of visual evidence, including: A by-the-numbers tally of a high-priced call girl's career, and a tracking sheet from an intensive survey of Chicago street prostitutes. A visual quiz that lets you pit your memory against the memory of a chess grand master. Images of the hurricane-killing machine and other geo-engineering inventions described in SuperFreakonomics. A look into whether doctors are better at saving lives in TV dramas or in real hospitals. Whether probing the intricacies of sex change oper-ations, the effectiveness of child car seats, or what really motivates people to do good, the Illustrated Edition of SuperFreakonomics employs photographs, drawings, and graphs that will lead readers to see the world in a bold, fresh way.
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