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万本电子书0元读

Gordon Ramsay’s Playing with Fire
Gordon Ramsay’s Playing with Fire
Gordon Ramsay
¥65.16
The bestselling follow-up to Humble Pie, now in paperback. When he was struggling to get his first restaurant in the black, Gordon Ramsay never imagined he'd be famous for a TV show about how to run profitable eateries, or that he'd be head of a business empire. But he is and he did. Here's how. "In the beginning there was nothing. Not a sausage - penniless, broke, fucking nothing - and although, at a certain age, that didn’t matter hugely, there came a time when hand-me-downs, cast-offs and football boots of odd sizes all pointed to a problem that seemed to have afflicted me, my mum, my sisters, Ronnie and the whole lot of us. It was as though we had been dealt the ‘all-time dysfunctional’ poker hand. I wish I could say that, from this point on, the penny dropped and I decided to do something about it, but it wasn’t like that. It would take years before the lessons of life, business and money began to click into place - before, as they say, I had a pot to piss in. This is the story of how those lessons were learned." This is Gordon Ramsay at his raw, rugged best. PLAYING WITH FIRE is the amazing story of Gordon’s journey from sous-chef to superstar. In his no-holds-barred style, Gordon shares his passion for risk and adventure and his hard-won success secrets.
Multipliers
Multipliers
Wiseman, Liz
¥155.02
Are you a genius or a genius maker We've all had experience with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the ones around them and always need to be the smartest ones in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, lightbulbs go off over people's heads, ideas flow, and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now, when leaders are expected to do more with less. In this engaging and highly practical book, leadership expert Liz Wiseman and management consultant Greg McKeown explore these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. In analyzing data from more than 150 leaders, Wiseman and McKeown have identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how.
Ricardo's Law
Ricardo's Law
Fred Harrison
¥24.44
This book offers the first comprehensive assessment of Tony Blair's premiership and his Third Way project. It reveals the hidden flaw in the market economy which explains why politicians, of all parties, cannot keep their grand promises. Blair promised to reform the Welfare State - the pact between people and their governments to abolish the evils of poverty and ignorance. In fact, however, despite a record three election victories in a row, the gap between rich and poor widened. The reason, the author argues, is the method government relies on to raise taxes. Contrary to intention, the tax burden on low-income earners increased, while property owners have enjoyed record capital gains. The outcome is over ?1trillion indebtedness which renders tens of thousands of families vulnerable to bankruptcy and the loss of their homes in the next recession. Fred Harrison reveals how taxpayers’ money is channelled behind the scenes, through ‘the invisible hand’, from poor to rich people and from poor to rich parts of the country. Public spending, for example on roads, railways, schools and hospitals, makes a major contribution to rising land values. These benefit house and other property owners, rich ones more than poor ones, desirable locations and asset-rich parts of the country more than poor ones, but those who rent their properties do not share in the windfall gains. In fact, they have to pay rising rents. Taking Britain as a case study, Harrison escorts the reader along an old Roman road from south to north to pin-point how poverty is institutionalised in the growing divide between rich and poor. Along the way he illuminates the inner workings of tax policies and property rights that similarly afflict all market economies Tax reform is on the political agenda in the West, but politicians continue to believe their consultants who tell them that 'broad-based' taxes are necessary. Harrison challenger this conventional wisdom and explains that the market economy needs to integrate the prices charged for public services with the prices charged for all other goods and services. This model is based on people, including the rich, paying for, and in proportion to, the benefits they receive, which really would be progressive. This reform has a further benefit. It would enable the European and American economies to face the challenge of the newly emerging economies and remain competitive in the global markets of the 21st century.
Your Brain at Work
Your Brain at Work
Rock, David
¥166.09
Meet Emily and Paul, the parents of two young children. Emily is a newly promoted executive in a large corporation, while Paul has his own business as a consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. For them, just staying ahead of the storm has become a seemingly insurmountable task. In this book, we travel inside the brains of Emily and Paul as they attempt to sort the vast quantities of information they're presented with and figure out how to prioritize, organize, and act on it. Fortunately for Emily and Paul and for readers of Your Brain at Work they're in good hands: David Rock knows how the brain works and more specifically, how it works in a work setting. Your Brain at Work explores: Why your brains feels so taxed, and how to take full advantage of your mental resources Why it's so hard to focus, and how to better manage distractions How to maximize your chance of finding insights that can solve seemingly insurmountable problems How to keep your cool in any situation, so that you can make the best decisions possible How to collaborate with others more effectively Why providing feedback is so difficult, and how to make it easier How to effectively change other people's behavior Rock shows how it's possible not only to survive in today's overwhelming work environment but to succeed in it and still feel energized at the end of the day, with a sense of accomplishment.
Quiet Leadership
Quiet Leadership
Rock, David
¥95.11
Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?" Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction.
Inside the Tornado
Inside the Tornado
Moore, Geoffrey A.
¥99.65
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado , Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
Amazon.com
Amazon.com
Spector, Robert
¥95.39
In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.
Stock Market Wizards
Stock Market Wizards
Schwager, Jack D.
¥90.51
The third in the bestselling Market Wizards series, this time focusing on the barometer of the economy the stock market. It has been nearly a decade since the publication of the highly successful The New Market Wizards. The interim has witnessed the most dynamic bull market in US stock history, a collapse in commodity prices, dramatic failures in some of the world's leading hedge funds, the burst of the Internet bubble, a fall into recession and subsequent rumblings of recovery. Who have been the 'market wizards' during this tumultuous financial periodHow did some traders manage to significantly outperform a stockmarket that during its heyday moved virtually straight upThis book will feature interviews with a variety of traders who achieved phenomenal financial success during the glory days of the Internet boom. In contrast with the first two Market Wizard books, which included traders from a broad financial spectrum stocks, bonds, currencies and futures this volume will focus on traders in the stockmarket.
Monday Morning Mentoring
Monday Morning Mentoring
Cottrell, David
¥123.45
Everyone who wants a fulfilling career needs a mentor -- someone who has seen it all before, someone who can share hard-won experiences and teach valuable lessons. In this expanded and enhanced version of his best-selling book, Monday Morning Leadership , David Cottrell packs all of the wisdom of his wide-ranging business experience into this inspirational story. Cottrell introduces us to Jeff, a successful corporate manager who has hit a major wall. Jeff has been leading his team, quarter after quarter, to great sales and better profits for several years -- until now. The tricks that used to work wonders have lost their magic; Jeff is in a slump and is at a loss to find his way out of it. Overworked, stressed, and feeling that his personal and professional lives are at risk, Jeff reaches out to the father of a college buddy, a retired and tremendously accomplished former executive named Tony. Tony and Jeff agree to meet every Monday for ten weeks to work through Jeff's problems and get his career back on track. In the course of these intimate sessions, Jeff discovers the secrets of real leadership: "Until I accept total responsibility -- no matter what -- I will not be able to put plans in place to accomplish my goals." And, "My success is the result of making better choices and recovering quickly from poor choices." Tony leads Jeff through tough lessons in how to manage his people, how to manage his own time, how to manage his superiors, and how to escape from "management land." Most of all, Jeff learns that his success is intimately bound with the success of his people and that tolerating lackluster performance in himself and others on the team only leads to discontent from his most prized and productive employees. Through Jeff's mentoring sessions, the reader meets a character of integrity who dispenses homespun but effective wisdom. Spend time with Tony and Jeff at their Monday morning meetings, and you will find yourself on the road to becoming a better leader and being more successful at work.
What Would Google Do?
What Would Google Do?
Jarvis, Jeff
¥88.56
A bold and vital book that asks and answers the most urgent question of today: What Would Google DoIn a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google the fastest-growing company in history to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything from corporations to governments, nations to individuals must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
The Marriage Contract by Honoré de Balzac - Delphi Classics (Illustrated)
The Marriage Contract by Honoré de Balzac - Delphi Classics (Illustrated)
Honoré de Balzac
¥8.09
This eBook features the unabridged text of ‘The Marriage Contract by Honoré de Balzac - Delphi Classics (Illustrated)’ from the bestselling edition of ‘The Collected Works of Honoré de Balzac’. Having established their name as the leading publisher of classic literature and art, Delphi Classics produce publications that are individually crafted with superior formatting, while introducing many rare texts for the first time in digital print. The Delphi Classics edition of Balzac includes original annotations and illustrations relating to the life and works of the author, as well as individual tables of contents, allowing you to navigate eBooks quickly and easily. eBook features: * The complete unabridged text of ‘The Marriage Contract by Honoré de Balzac - Delphi Classics (Illustrated)’ * Beautifully illustrated with images related to Balzac’s works * Individual contents table, allowing easy navigation around the eBook * Excellent formatting of the text Please visit www.delphiclassics.com to learn more about our wide range of titles
Maps of the Soul
Maps of the Soul
Ahmed Fagih
¥90.84
Othman al-Sheikh is running away from the shadows of his past life in a small dusty village in the Libyan Desert. Tripoli, meanwhile, is a city in the process of transformation, moulded to the will of its Italian colonisers. Its decadent entertainments and extravagant riches conceal an underbelly of abject poverty and ruthless plotting. Othman falls for the city and its temptations. With a natural instinct for survival, he tries his luck in the capital, swept along by chance and opportunity.
Social Trading For Beginners
Social Trading For Beginners
Jimmy Putnik
¥16.35
social trading has grown by over 150% in the past two years with sites like eToro gaining over 2 million users. Y You can join in today and start making money just like the pros with no learning. In this guide book we will go though: - ·The best social trading platforms·How to choose a social trading platform·How to create your investors profile·How to choose the best traders: - This is an interactive guide book designed for all social trading beginners, you will also learn other aspects like ·managing your portfolio·how to deal with losing traders get your copy of social trading for dummies and learn how the end of day trading as we know it has come.
The Bitcoin Genesis
The Bitcoin Genesis
Jimmy Putnic
¥57.14
Unlike normal (fiat) currencies, bitcoin doesn’t have a central bank or a backing of a national government. Instead, it is regulated by complex algorithms with new coins being mined when computers solve complex equations. All this number crunching is tracked by the blockchain, a public ledger of all transactions which is distributed meaning there is no central point of the network that can be shut down. It’s perhaps analogate to file sharing protocol Bittorrent. You can obtain bitcoin by mining them yourself of buying them from an exchange but for that to happen you will first need a wallet. There are different ways to get a wallet, you can simply store yourself on your hard disk in wallet software running locally or you can use online service and have your coins stored in a cloud. Both have advantages and disadvantages. E.g. if your coins were stored locally, if something was to happen to your computer such as your hard disk getting destroyed you lose your cash. Conversely, if your coins are stored online in an exchange there are more likely to attract hackers. Famously in 2015, Mt. Gox, which was one of the largest bitcoin exchanges was hacked resulting in the virtual highest of 450,000 bitcoins with wooden valued at about 450 million dollars. While some coins have since been recovered, a large number are still missing due to the way the bitcoin protocol works, it's simply wasn't possible to hit the undo button. So, choose your wallet wisely.
YOUTUBE  ADS  for MAXIMUM  PROFITS
YOUTUBE ADS for MAXIMUM PROFITS
Hillary Scholl
¥46.36
Step-By-Step Guide Makes It Easy To Get Targeted Traffic That Converts For Pennies Per Click With YouTube Advertising… YouTube is the 2nd BIGGEST search engine ?on the? internet?? has over 1 Billion users with hundreds of millions of hours of YouTube videos being watched daily with full engagement? YOUTUBE? ADS? for MAXIMUM? PROFITS Although often overlooked, YouTube advertising is one of the fastest, easiest ways to get affordable traffic flowing quickly… Engagement on YouTube is MASSIVE, and growing, with a 60% year over year increase in the number of hours people spend watching video… this means your ads get clicked It’s pretty obvious that YouTube is big and getting BIGGER… which means the advertising opportunity is MASSIVE! But, To See Success With YouTube Ads, You Must Know What You’re Doing… You can’t just throw up an ad and expect to start making big profits… Although YouTube ads is a very user-friendly platform, there are some details that you must pay attention to if you want to see success… If you do things the right way, you can find yourself raking in profits like crazy… in many cases right out of the gates… But if you do things wrong, you could find yourself wasting time, spinning your wheels, and ultimately wasting money… And it gets worse… Sadly, Many People That Try To Generate Traffic With YouTube Advertising Fail… That’s because they don’t fully understand what must be done to see success with YouTube ads. The KEY to success with YouTube is to pay attention to the details, and in order to do that, you really need to learn from someone that’s seen massive results from advertising on YouTube. Pay close attention, because today I’m going to show you a system that will take you by the hand and show you how to generate as much targeted traffic as you could ever want with YouTube advertising… This step-by-step guide will show you how to harness the power of YouTube’s ads platform to get fast results and traffic that generates a positive return on your marketing investment… How to get started with YouTube ads even if you’ve never made a video or logged into YouTube in your entire life… Step-by-step instructions to get your YouTube ads setup and ready to start generating traffic within just a few minutes… Creating your first video campaign the right way… Do this right, and you’ll find yourself getting massive ROIs…?? The tools of the trade… You’ll discover exactly which tools you need to get started… I’ll even show you how to start with little to no budget if you’re trying to do this on a shoestring… No camera? No problem… this book reveal the fastest way to create a professional looking video WITHOUT a video camera… using this simple method, you can get started today, even if you don’t have any high-tech equipment… The types of ads that work the best and generate the highest ROI are broken down… you’ll be a YouTube ads expert when you finish this training… The best way to track the success of your campaigns so you know when to call it quits on a campaign and when to scale things up to the next level… What if you could just cut to the chase and start making money right out of the gates? Wouldn’t that make a whole lot more sense? This guide to YouTube advertising was created by someone with experience creating and profiting from winning campaigns… Doesn’t it make more sense to learn from an expert and take a shortcut to success?
The Real Estate Primer:The Golden Rules of Buying and Selling
The Real Estate Primer:The Golden Rules of Buying and Selling
Geoffrey Gibson
¥32.62
You would not set out to climb Everest without the right training and equipment. Same with real estate, do not even start unless you know what you are doing. This book can be your guide, it is the result of thirty years in a very competitive real estate market. Let the author walk you through the marketplace in this easy step-by-step guide. This will help you achieve your real estate goals and save your hard earned money. Learn how to: ·Set up your search. ·Assess value. ·Understand the golden rule of real estate. ·Overcome the hurdle of price. ·Read the real estate market. ·Negotiate to buy or sell. ·Auctions. ·Successfully invest. Geoffrey Gibson spent thirty years in the highly competitive real estate market of Sydney's Lower North Shore. He has sold some of Sydney's finest homes, and was also known for his marketing of the area's commercial, retail and industrial property. Learn more at www.GeoffreyGibson.com Business & Economics : Real Estate - Buying & Selling Homes
Purposeful Retirement:How to Bring Happiness and Meaning to Your Retirement
Purposeful Retirement:How to Bring Happiness and Meaning to Your Retirement
Hyrum W. Smith
¥77.31
Retirement and good living Are you getting ready to simplify life and move from the world of work to a life of retirement and good living ─ to enter a happy retirement? Retirement and good living: The author of Purposeful Retirement, Hyrum W. Smith, is one of the original creators of the popular Franklin Day Planner, the former Chairman and CEO of Franklin Covey Co., and the recognized “Father of Time Management”. In this book, Hyram shows you how you can move from your world of work, simplify life and enter what can be the most satisfying phase of your life ─ a new world of purposeful retirement and good living. Aging well and a happy retirement: You have had a successful career by almost all measures and now you are concerned about aging well and looking toward a happy retirement. You are definitely not a couch potato. ·How are you going to create a retirement that is meaningful and inspiring for your second act? ·Can you simplify life? ·Is there a way to make intelligent and anxiety free retirement planning choices? ·Can you learn from the lives and experiences of people who have found their pathway to happy retirement? ·What are their secrets to aging well and a happy retirement? Retirement guide: For four decades, Hyrum W. Smith has been empowering people to effectively govern their personal and professional lives. An award winning author, distinguished speaker, and successful businessman, Hyrum offers a tested and actionable retirement guide to finding that perfect retirement niche. In his book, Hyrum enables you to map the step-by-step route to a retirement that is not just enjoyable but is also deeply fulfilling on a personal level. Welcome to your new life of retirement and good living: This distinguished author, speaker, and businessman combines wit and enthusiasm with a gift for communicating compelling principles that inspire lasting personal change. Hyrum shares a lifetime of wisdom in this powerful retirement guide to discovering your true passion, re-imagining your life, and trying new possibilities. Welcome to a new life of retirement and good living ─ to a purposeful retirement.
Invest Like A Guru:Introduction To Value Investing
Invest Like A Guru:Introduction To Value Investing
Jimmy Putnik
¥73.49
Investing like a guru is a detailed investment introduction book on value investing. The concept that is used by Warren Buffet, Charlie Munger and other billionaire Investors all through history. ?
Business Hints
Business Hints
A. R. Calhoun
¥40.79
Well, what do you know of business laws and rules, outside your present circle of routine work? Now, this handy little volume is a condensation of the rules and the laws which every man, from the day laborer to the banker, should be familiar with. We have not put in everything about business, for that would require a library, instead of a book that can be read in a short day, and be consulted for its special information at any time.
Cómo ganar $ 100,000 por a?o en ingresos pasivos y viajar por el mundo
Cómo ganar $ 100,000 por a?o en ingresos pasivos y viajar por el mundo
Chase Andrews
¥32.62
"Chase Andrews proporciona la hoja de ruta exacta que puede seguir para obtener $100,000 por a?o en ingresos pasivos." ?Muy valioso y altamente recomendado para aquellos que quieren comenzar a ganar dinero mientras duermen!"“Mark Anastasi, autor del best-seller del New York Times "The Laptop Millionaire”Si su objetivo es una isla remota o simplemente pasa más tiempo con su familia, este libro puede llevarlo allí. Descubra las 14 estrategias de ingresos pasivos que utilizan las personas comunes para recuperar el control de su tiempo y aprovechar al máximo sus vidas. Sí, ahora puede vivir el estilo de vida que siempre ha so?ado y disfrutar de múltiples flujos de ingresos.?Si está cansado de hacer a su jefe rico de trabajar de cheque a cheque, o simplemente quiere mejorar drásticamente su estilo de vida actual, este es el libro que puede cambiar todo.Siga los pasos que se detallan en este libro y tendrá todo esto más pronto de lo que creyó posible.?Millones de personas viven bajo sus propios términos, haciendo lo que aman, trabajando cuando eligen hacerlo, ganando el doble, el triple o más de lo que hicieron en sus trabajos "normales".??Está listo para unirse al movimiento? **Aquí hay una vista previa de lo que aprenderá**?Qué es el ingreso pasivo y por qué lo necesita más de lo que cree?Cómo hacer una fortuna vendiendo eBooks en Amazon Kindle?Cómo encontrar, analizar y vender productos físicos a través del programa FBA de Amazon?Cómo generar seis cifras por a?o en Bienes Raíces comprando solo dos propiedades por a?o?Cómo analizar el mercado de valores y hacer una matanza de opciones de compra y venta?Cómo hacer $ 100,000 por a?o gracias a eBooks?Cómo crear un sitio y monetizar con una guía paso a paso?Cómo crear un blog con una guía paso a paso?Cómo hacer dinero de los sitios de autoridad?Cómo encontrar y vender bienes raíces digitales (sitios web) para obtener enormes ganancias?Cómo convertir su oro y plata en activos que generan ingresos?Cómo crear una cartera de dividendos de seis cifras por a?o??Y mucho más!Obtenga su copia hoy y dé un paso más hacia la libertad financiera
Doctorul memoriei - tehnici simple ?i amuzante pentru ?mbun?t??irea memoriei
Doctorul memoriei - tehnici simple ?i amuzante pentru ?mbun?t??irea memoriei
 Douglas Mason, Xavier Smith
¥40.79
Prima carte din Rom?nia despre p?strarea clien?ilor Aceasta nu este o biblie ?n domeniu, dar este un must read pentru oricine vrea s? p?streze un client. ?Cred ?n Customer Retention. Cred ?n Lovemarks. Cred ?n Customer Experience ca form? evoluat? a loialit??ii. Cred ?n cei mai buni. Cred ?n exper?i, ?n cei care nu se vor mul?umi cu a fi exper?i din titulatur?, ci din convingeri ?i idei proprii.” Acesta este manifestul cu care ??i ?ncepe Mihai Dragnea pledoaria pentru autenticitate, responsabilitate ?i creativitate ?n rela?ia cu clien?ii. ?n goana dup? market share ?i profit se investesc foarte multe resurse ?n atragerea clien?ilor noi, iar rela?ia cu clien?ii existen?i este adeseori neglijat?. Foarte important: Customer Retention nu se refer? la loializarea clien?ilor, ci la p?strarea celor care inten?ioneaz? s? renun?e. Customer Loyalty este pentru cei pe care vrei s? ?i r?spl?te?ti c? ??i sunt clien?i. Este vorba despre dou? segmente diferite c?rora trebuie s? le corespund? abord?ri de business distincte. Clien?ii ??i exprim? opiniile oriunde, online mai ales, ?i au o mare putere de decizie, inclusiv pe aceea de a schimba valorile ?i credin?ele unei companii. A-i trata nediferen?iat pe cei care vor s? renun?e la produsele ?i serviciile tale ?i pe cei care ??i sunt fideli este ca ?i cum ai trage cu tunul la un concurs de tir cu arcul. ?A? recomanda aceast? carte ca lectur? obligatorie pentru toate persoanele dintr-o companie, de la front office p?n? la management. ?n orice moment ?i la orice palier ierarhic, pot fi luate decizii care s? ajute compania s? ??i p?streze clien?ii mul?umi?i ?i aceast? mul?umire s? fie tradus? ?n fidelitate. Mihai ne arat? exact cum trebuie tratat? problema reten?iei ?i reu?e?te s? explice importan?a unor decizii potrivite luate ?n deplin? cuno?tin?? de cauz?, at?t business, c?t ?i customer oriented.” - Andrei Cismaru, Social Media Manager at Bitdefender ?Mihai este un artist des?v?r?it. Iar arta sa st? ?n m?iestria cu care reu?e?te s? pun? ?n practic? una dintre cele mai frumoase discipline de business, rela?ia cu clien?ii.” - M?d?lina Vil?u, Managing Director, Marketing Insiders Group ?This is retention vine cu informa?ii foarte bine documentate despre loializare ?i reten?ie, dou? instrumente de marketing despre care nu mul?i ?tiu c? sunt diferite. Cu un stil diplomatic ?i pe alocuri umoristic, Mihai ne vorbe?te despre provenien?a acestor instrumente ?i ne ajut? s? le diferen?iem prin simpla aprofundare a istoriei lor. Speciali?tii ?n marketing vor ?n?elege, dup? citirea acestei c?r?i, c? uneori ?i-au targetat gre?it clien?ii, dar vor ?ti ce ?i cum s? ?mbun?t??easc? pe viitor.”- Gabriela Udeanu, Founder, Buzzle.ro
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