In 1692 Puritan Samuel Sewall sent twenty people to their deaths on trumped-up witchcraft charges. The nefarious witch trials in Salem, Massachusetts represent a low point of American history, made famous in works by Longfellow, Nathaniel Hawthorne (himself a descendant of one of the judges), and Arthur Miller. The trials might have doomed Sewall to infamy except for a courageous act of contrition now commemorated in a mural that hangs beneath the golden dome of the Massachusetts State House picturing Sewall's public repentance. He was the only Salem witch judge to make amends.But, remarkably, the judge's story didn't end there. Once he realized his error, Sewall turned his attention to other pressing social issues. Struck by the injustice of the New England slave trade, a commerce in which his own relatives and neighbors were engaged, he authored "The Selling of Joseph," America's first antislavery tract. While his peers viewed Native Americans as savages, Sewall advocated for their essential rights and encouraged their education, even paying for several Indian youths to attend Harvard College. Finally, at a time when women were universally considered inferior to men, Sewall published an essay affirming the fundamental equality of the sexes. The text of that essay, composed at the deathbed of his daughter Hannah, is republished here for the first time.In Salem Witch Judge, acclaimed biographer Eve LaPlante, Sewall's great-great-great-great-great-great-granddaughter, draws on family lore, her ancestor's personal diaries, and archival documents to open a window onto life in colonial America, painting a portrait of a man traditionally vilified, but who was in fact an innovator and forefather who came to represent the best of the American spirit.

In 2005 Uzodinma Iweala stunned readers and critics alike with Beasts of No Nation, his debut novel about child soldiers in West Africa. Now his return to Africa has produced Our Kind of People, a non-fiction account of the AIDS crisis every bit as startling and original. HIV/AIDS has been reported as one of the most destructive diseases in recent memory tearing apart communities and ostracizing the afflicted. But the emphasis placed on death, destruction, and despair hardly captures the many and varied effects of the epidemic, or the stories of the extraordinary people who live and die under its watch.Our Kind of People opens our minds to these stories, introducing a new set of voices and altering the way we speak and think about disease. Iweala embarks on a remarkable journey through his native Nigeria, meeting individuals and communities that are struggling daily to understand both the impact and meaning of HIV/AIDS. He speaks with people from all walks of life the ill and the healthy, doctors, nurses, truck drivers, sex workers, shopkeepers, students, parents, and children. Their testimonies are by turns uplifting, alarming, humorous, and surprising, and always unflinchingly candid. Integrating his own experiences with these voices, Iweala creates at once a deeply personal exploration of life, love, and connection in the face of disease, and an incisive critique of our existing ideas of health and happiness.Beautifully written and heartbreakingly honest, Our Kind of People goes behind the headlines of an unprecedented epidemic to show the real lives it affects, illuminating the scope of the crisis and a continent's valiant struggle.

Veuve Clicquot champagne epitomizes glamour, style, and luxury. In The Widow Clicquot, Tilar J. Mazzeo brings to life for the first time the fascinating woman behind the iconic yellow label: Barbe-Nicole Clicquot Ponsardin, who, after her husband's death, defied convention by assuming the reins of the fledgling wine business they had nurtured together. Steering the company through dizzying political and financial reversals, she became one of the world's first great businesswomen and one of the richest women of her time. As much a fascinating journey through the process of making this temperamental wine as a biography of a uniquely tempered woman, The Widow Clicquot is the captivating true story of a legend and a visionary.

What triggers fascination, and how do companies, people, and ideas put those triggers to useWhy are you captivated by some people but not by othersWhy do you recall some brands yet forget the restIn a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behaviorFascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired resultThis book will show you.

Award-winning journalist and leading consumer advocate William J. McGee offers a shocking, essential exposé that reveals the real state of the "friendly skies."From outsourced call centers in India to the Alabama location where all lost baggage ends up, William J. McGee crisscrossed the country and traveled around the globe immersing himself deep into the world of commercial airlines. And what he found was shocking.McGee interviewed countless industry insiders pilots, TSA security screeners, FAA inspectors, legislators, the CEOs of the major carriers, and even Ralph Nader and Steven Slater, the disgruntled flight attendant who famously jettisoned a JetBlue flight. Here he reveals how airline executives are cutting costs in "a mad race to the bottom" by delegating flights to second-tier regional airlines and outsourcing critical aircraft maintenance and repairs to unlicensed "mechanics" in China, Singapore, Mexico, and El Salvador. And while the U.S. airlines have raked in tens of billions of dollars for checked baggage alone in recent years, our skies (and our airports) are not getting any safer. What's more, McGee explains how both political parties and all branches of the U.S. government have conspired to place corporate interests above the interests of consumers, workers, the nation's economy, and even the planet itself. Attention All Passengers will change the way you view the airline industry and make you think twice the next time you see the fasten seat belts sign.

Time is not money.Time is more important than money. Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone from CEOs to soccer moms is short on time and inundated with information. As a result, despite the availability of 24/7 commerce and countless ways of engaging people in our multiscreen (mobile, TV, and PC) economy, companies find it more difficult than ever to claim even a fraction of the 1,440 minutes in their customers' precious 24 hours. In The 24-Hour Customer, Adrian C. Ott, CEO of a successful Silicon Valley consultancy, argues that companies need to strategically harness the ebbs and flows of customer time and attention in order to win in today's competitive landscape. She explores the economics of time and attention, including why customers will devote hours addicted to social networks, yet will say "I have no time!" to other offerings. Based on extensive research and real-world results with market-leading companies, this book provides tools, such as Time-Value Tradeoffs and Time-ographics, that pinpoint opportunities to increase revenue and gain market traction. Filled with fascinating case studies from companies like Johnson Johnson, Amazon, and iPhone app start-ups, The 24-Hour Customer offers fresh ideas for capitalizing on the elements of time, attention, and value to innovate never-before-considered products, services, and programs for today's ber-connected, multitasking customer. Readers will discover how: Zipcar utilized time-slicing to redefine automobile ownership and grew by 70 percent, while the auto industry struggled in 2009; Netflix, Hulu, and others time-shifted to movies on-demand, ultimately restructuring the entertainment industry; P&G leveraged inattention by enabling habit-formation for some of its most successful brands. This book shares the latest strategic weapons for achieving market leadership and will change the way executives think about their businesses and their customers.

On February 13, 2003, a plane carrying three American civilian contractors Marc Gonsalves, Keith Stansell, and Tom Howes crash-landed in the mountainous jungle of Colombia. Dazed and shaken, they emerged from the plane bloodied and injured as gunfire rained down around them. As of that moment they were prisoners of the FARC, a Colombian terrorist and Marxist rebel organization. In an instant they had become American captives in Colombia's volatile and ongoing conflict, which has lasted for almost fifty years.In Out of Captivity, Gonsalves, Stansell, and Howes recount for the first time their amazing tale of survival, friendship, and, ultimately, rescue, tracing their five and a half years as hostages of the FARC. Their story takes you inside one of the world's most notorious terrorist organizations, going behind enemy lines with vivid and haunting imagery. Their words conjure a reality that few people have ever encountered from sleeping on beds literally carved out of the jungle to escaping Colombian military air strikes under the cover of darkness to being bound with steel chains by their captors. Describing backbreaking starvation marches and forced isolation, the authors chronicle their confrontations and interactions with the FARC guerrilla soldiers a motley crew of brainwashed, idealistic teenagers and seasoned vet-erans who've been around long enough to realize that the only way out of the FARC is in a body bag.Though the physical punishments their bodies endured were unrelenting, the psychological battles they waged were the ultimate test of their resolve. With candid detail, Gonsalves, Stansell, and Howes relate the perilous mental struggles they each experienced, as they grappled with feelings of guilt, fear, and anxiety for the families and lives they'd left behind. Exposing the transformative power of captivity, they show how they turned these fears into strengths, using their memories and their families, their pasts and their futures, to motivate them in their quest for survival. Despite the odds and the conditions, despite the chains and the silence, and despite the often tense relationships they experienced with their fellow Colombian hostages, they had one another, forging a bond that allowed them to cope with the horrific conditions of their confinement. This brotherhood enabled them to persevere through the worst that the FARC threw at them while always reminding them of their ultimate goal: freedom.A harrowing account of one of the longest civilian hostage crises in United States history, Out of Captivity is a remarkable and compelling exploration of how far three Americans were willing to go as they fought to stay alive for themselves, their families, and one another.

Sandra Day O'Connor, America's first woman justice, became the axis on which the Supreme Court turned. She was called the most powerful woman in America, and it was often said that to gauge the direction of American law, one need look only to O'Connor's vote. Then, just one year short of a quarter century on the bench, she surprised her colleagues and the nation by announcing her retirement.Drawing on information from once-private papers of the justices, hundreds of interviews with legal and political insiders, and the insight gained from nearly two decades of covering the Supreme Court, Joan Biskupic examines O'Connor's remarkable career, providing an in-depth account of her transformation from tentative jurist to confident architect of American law. The portrait that emerges is of a complex and multifaceted woman: lawyer, politician, legislator, and justice, as well as wife, mother, A-list society hostess, and competitive athlete. To all appearances, she was the polite lady in pearls, handbag on her arm. But in the back rooms of politics and the law, she was a determined, focused strategist. O'Connor was the feminist who, rather than rebel against the male-dominated system, worked from within -- and succeeded.As Biskupic demonstrates, Justice O'Connor became much more than a "first." During her twenty-four-year tenure, she wrote the decisions on some of the most controversial social battles of our time. O'Connor's tie-breaking opinions on issues such as abortion rights, affirmative action, the death penalty, and religious freedom will have a lasting effect far into the future. O'Connor also cast one of the five votes that cut off the Florida recounts and allowed George W. Bush to take the White House in the 2000 contested presidential election. With an eye to the American people and a keen sense of public attitudes, she worked behind the scenes to shape the law and transform the legal standards by which future cases will be decided.From O'Connor's isolated upbringing on the Lazy B ranch in Arizona through her time as a state legislator to her rise as a justice -- along the way confronting her own personal challenges and crises, including breast cancer -- Biskupic presents a vivid, astute depiction of the justice -- and of the woman beneath the black robe. In so doing, Sandra Day O'Connor also provides an unprecedented look inside the exclusive, famously secretive High Court.

Within is a masterful assembly of the most personal details and gorgeous minutiae of Frank Sinatra's way of living--matters of the heart and heartbreak, friendship and leadership, drinking and cavorting, brawling and wooing, tuxedos and snap-brims--all crafted from rare interviews with Sinatra himself as well as many other intimates, including Tony Bennett, Don Rickles, Angie Dickinson, Tony Curtis, and Robert Wagner, in addition to daughters Nancy and Tina Sinatra. Illustrated with scores of photos, The Way You Wear Your Hat captures the timeless romance and classic style of the fifties and the loose sixties and is a stunning exploration of the Sinatra mystique.

What is it like to be America's First FamilyIn this wonderfully engaging book, Bonnie Angelo, Time correspondent and acclaimed author of First Mothers, probes two hundred years of American history to tell the story of real life within the White House walls how presidents, their wives, children, and extended families worked to create a home in an imposing national monument while attempting to keep their private lives from the public domain.First Families chronicles exhilarating moments as well as dark days at the nation's most famous address, with fascinating, behind-the-headline accounts of picture-book weddings, gossipy love affairs, rollicking children, domestic squabbles, and tragic deaths. From activist wives Eleanor Roosevelt and Hillary Clinton to reluctant occupants Bess Truman and Jacqueline Kennedy, to those such as Mary Todd Lincoln, Dolley Madison, and madcap debutante Alice Roosevelt, who embraced their new address and status, here is an unforgettable human portrait of our First Families and how they coped, stumbled, or thrived in the national spotlight.

Confident people react positively and successfully to life's problems and challenges. Those who lack confidence often view themselves as victims blaming others or bingeing on drugs, sex, food, or alcohol to mask their feelings of shame or worthlessness.In Complete Confidence, renowned psychotherapist Dr. Sheenah Hankin points the way to a confident life free of self-criticism, anxiety, and immature anger. Her Winning Hand of Comfort technique is a clear, concise, and powerful pre*ion for dealing with everyday situations from resolving conflicts to ending unhealthy habits like overeating, complaining, and procrastinating. This essential handbook will teach you how to retrain your brain to manage your emotions and put your problems into perspective. You will learn how to calm down, clarify your thinking, challenge your blame habit, comfort your negative feelings, and achieve confidence. That is Dr. Hankin's promise.

When Hope Edelman, author of the New York Times bestseller Motherless Daughters, became a parent, she found herself revisiting the loss of her mother in ways she had never anticipated. Now the mother of two young girls, Edelman set out to learn how the loss of a mother to death or abandonment can affect the ways women raise their own children. In Motherless Mothers, Edelman uses her own story as a prism to reveal the unique anxieties and desires that these women experience as they raise their children without the help of a living maternal guide. In an impeccably researched, luminously written book enriched by the voices of the mothers themselves and filled with practical insight and advice from experienced professionals she examines their parenting choices, their triumphs, and their fears, and offers motherless mothers the guidance and support they want and need.

Who's really driving oil and gas pricesHow much oil is leftHow far will Big Oil go to get it, and at what cost to the environment, human rights, the economy, worker safety, public health, and democracy?Here, at last, are the answers we've been looking for and the inside story on Big Oil.In The Tyranny of Oil, Antonia Juhasz investigates the true state of the companies collectively known as "Big Oil," uncovering their unparalleled global financial power, their political dominance, and their increasingly destructive plans for the future. And she tells us what we can do about it.A tool for meaningful change that blends history, original investigative research and reporting, candid interviews with key insiders, and a unique focus on activism, The Tyranny of Oil is required reading for every concerned global citizen.

In this moving memoir, Robert J. Wagner opens his heart to share the romances, the drama, and the humor of an incredible life He grew up in Bel Air next door to a golf course that changed his life. As a young boy, he saw a foursome playing one morning featuring none other than Fred Astaire, Clark Gable, Randolph Scott, and Cary Grant. Seeing these giants of the silver screen awed him and fueled his dreams of becoming a movie star. Battling a revolving door of boarding schools and a father who wanted him to forget Hollywood and join the family business, sixteen-year-old Wagner started like any nave kid would walking along Sunset Boulevard, hoping that a producer or director would notice him.Under the mentorship of stars like Spencer Tracy, he would become a salaried actor in Hollywood's studio system among other hot actors of the moment such as his friends Rock Hudson and Tony Curtis. Working with studio mogul Darryl Zanuck, Wagner began to appear in a number of films alongside the most beautiful starlets but his first love was Barbara Stanwyck, an actress twice his age. As his career blossomed, and after he separated from Stanwyck, he met the woman who would change his life forever, Natalie Wood. They fell instantly and deeply in love and stayed together until the stress of their careers hers marching upward, his inexplicably deflating drove them to divorce.Trying to forget the pain, he made more movies and spent his time in Europe with the likes of Steve McQueen, Sophia Loren, Peter Sellers, Laurence Olivier, David Niven, Liz Taylor, and Joan Collins. He would meet and marry the beautiful former model and actress Marion Marshall. Together they had a daughter and made their way back to America, where he found himself at the beginning of a new era in Hollywood the blossoming of television. Lew Wasserman and later Aaron Spelling would work with Wagner as he produced and starred in some of the most successful programs in history. Despite his newfound success, his marriage to Marion fell apart. He looked no further than Natalie Wood, for whom he still pined. To the world's surprise, they fell in love all over again, this time more deeply and with maturity. As she settled into a domestic life, raising their own daughter, Courtney, as well as their children from previous marriages, Wagner became the sole provider, reaping the riches of television success. Their life together was cut tragically short, though, when Wood died after falling from their yacht.For the first time, Wagner writes about that tremendously painful time. After a serious bout with depression, he finally resurfaced and eventually married Jill St. John, who helped keep his family and his fractured heart together. With color photographs and never-before-told stories, this is a quintessentially American story of one of the great sons of Hollywood.

How to afford kids and teach them about moneyWe all want to raise smart children. But somewhere between the reading, writing, and arithmetic, one of life's most important lessons is too often overlooked: personal finances. As adults, we interact with money every day, whether by saving, investing, spending, or giving it, but we often forget that kids also face these same decisions from their own unique perspective as they mature. How do we teach today what kids really need to know tomorrow to thrive as financially savvy adultsIn Piggybanking, veteran Wall Street Journal personal-finance writer Jeff D. Opdyke provides a clear and effective plan to help parents raise children to be comfortable and confident managing the daily finances of life.But even before kids arrive, parents face a rash of financial decisions. Accordingly, Piggybanking also deals with the essential problems every struggling young family must face, including how to prepare your budget for a child's arrival, how to choose between single- and dual-income lifestyles, and how to plan for funding a college education.With Opdyke's valuable advice, and with his 15 Rules of Kids Money in hand, parents will be well equipped to create a sound financial foundation for their family and a successful financial life for their kids.

For most people, the Great Crash of 2008 has meant troubling times. Not so for those in the flourishing poverty industry, for whom the economic woes spell an opportunity to expand and grow. These mercenary entrepreneurs have taken advantage of an era of deregulation to devise high-priced products to sell to the credit-hungry working poor, including the instant tax refund and the payday loan. In the process they've created an industry larger than the casino business and have proved that pawnbrokers and check cashers, if they dream big enough, can grow very rich off those with thin wallets.Broke, USA is Gary Rivlin's riveting report from the economic fringes. From the annual meeting of the national check cashers association in Las Vegas to a tour of the foreclosure-riddled neighborhoods of Dayton, Ohio, here is a subprime Fast Food Nation featuring an unforgettable cast of characters and memorable scenes. Rivlin profiles players like a former small-town Tennessee debt collector whose business offering cash advances to the working poor has earned him a net worth in the hundreds of millions, and legendary Wall Street dealmaker Sandy Weill, who rode a subprime loan business into control of the nation's largest bank. Rivlin parallels their stories with the tale of those committed souls fighting back against the major corporations, chain franchises, and newly hatched enterprises that fleece the country's hardworking waitresses, warehouse workers, and mall clerks.Timely, shocking, and powerful, Broke, USA offers a much-needed look at why our country is in a financial mess and gives a voice to the millions of ordinary Americans left devastated in the wake of the economic collapse.

Dr. William Glasser offers a new psychology that, if practiced, could reverse our widespread inability to get along with one another, an inability that is the source of almost all unhappiness. For progress in human relationships, he explains that we must give up the punishing, relationship destroying external control psychology. For example, if you are in an unhappy relationship right now, he proposes that one or both of you could be using external control psychology on the other. He goes further. And suggests that misery is always related to a current unsatisfying relationship. Contrary to what you may believe, your troubles are always now, never in the past. No one can change what happened yesterday.

When Pete Jordan arrives in Amsterdam to study how to make America's cities more bicycle-friendly, he immediately falls in love with the city that already lives life on two wheels. His new bride, Amy Joy, joins Pete, and despite their financial hardships and instability, she eventually finds her own new calling as a bicycle mechanic as Pete discovers the untold history of cycling in Amsterdam.From its beginnings as an elitis t pastime in the 1890s to the street-consuming craze of the 1920s, from the bicycle's role in a citywide resistance to the Nazi occupation to the White Bikes of the 1960s and the bike fishermen of today, Jordan chronicles the evolution of Amsterdam's cycling.Part personal memoir, part history of cycling, part fascinating street-level tour of Amsterdam, In the City of Bikes is the story of a man who loves bikes in a city that loves bikes.

The human brain can actually grow and a bigger brain means better memory, creativity, speed of learning, and ability to concentrate.In Boost Your Brain, Majid Fotuhi, M.D., Ph.D., guides you through the innovative brain fitness program that he has developed for his patients at the NeurExpand Brain Center, an institute dedicated to helping people quickly sharpen their brain performance. You start the program with an assessment of your current brain health and then are given specific brain-fit strategies proven to promote brain acuity and longevity, detailing the latest scientific evidence behind each. Concrete advice is given on how to spur new cell growth, which foods help to build new synapses, what creates brain reserve, and more. Dr. Fotuhi also highlights key behaviors to avoid explaining, for example, how one common sleep disorder can shrink your brain's memory and attention centers by as much as 18 percent!Dr. Fotuhi brings together the latest brain science discoveries about neuroplasticity, which show not only that the size of the brain can be increased within a matter of weeks resulting in better focus, memory, and creativity but that the increase can be scientifically measured. Boost Your Brain is the only book that uses groundbreaking advances in neuroscience to present a clear explanation and pre*ive plan for how to access the benefits of significantly enhanced brain performance at any age.

In December 2001, as fires still burned beneath the ruins of the World Trade Center, West Point cadet Chad Jenkins and Naval Academy midshipman Brian Stann faced off at Veterans Stadium in Philadel-phia in what would become the most-watched college football game of the decade: the matchup between the Army Black Knights and the Navy Midshipmen. At opposing stadiums throughout the season, the Army and Navy teams, used to jeers from their oppo-nents' fans, had instead been greeted with standing ovations from respectful crowds who knew that these young players, military officers in training, were soon going to fight a war in the Middle East. On this day, before this momentous game, President George W. Bush along with others such as General Norman Schwarzkopf and Senator John McCain visited both locker rooms before watching the game from the sidelines.When Stann, a Navy linebacker, first came into contact with Jenkins, the Army quarterback, his team was behind by thirteen points. Yet he managed to land the perfect tackle against Jenkins. Though these two players?would not meet again for a decade, Stann and Jenkins shared the same path: both went to war. As first-class officers serving several tours of duty, they led soldiers and marines and participated in events they never imagined possible. A moving and fascinating dual profile of honor, duty, courage, and competition, All American is a thoughtful exploration of American character and values, embodied in the lives of two remarkable young men.

The moving, gripping, and tell–all autobiography of Traci Elizabeth Lords, a former child porn queen, electronica maven, and cult movie and TV star. At 14, Nora Kuzma ran away from home and ended up on the dirty streets of Hollywood. She fell in with a fast crowd, and her dreams of modelling soon landed her a spectacular centrefold in Penthouse Magazine, where at 15 she became internationally known as TRACI LORDS. From there she appeared in numerous adult films and magazines, denying her past and battling a deep addiction to cocaine and men. Three years later she got out. This is her memoir–a tale of loss, redemption, and ultimate survival as Traci Elizabeth Lords takes you into her secretive past, faces her demons, and shares her extraordinary journey of personal growth.