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Profits Aren't Everything, They're the Only Thing
Profits Aren't Everything, They're the Only Thing
Cloutier, George
¥94.10
When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business rules that aren't taught at Harvard Business School include:The best family business has one member.Weekends are for working, not playing golf or coaching.Never pay your vendors on time.Wear your control freak badge with pride.Quit denial: if your business is failing during a recession, it's your fault. As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others.Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability.Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.
Bitch Is the New Black
Bitch Is the New Black
Andrews, Helena
¥84.16
Meet Helena Andrews, sassy, single, smart, and, yes, a bitch but Tina Fey said it best, bitch is the new black!When Helena Andrews heard this declaration on Saturday Night Live, her first reaction was How daaare youBut after a commercial break and some thought, she decided to poke at the stereotype that says "successful" and "bitch" are synonyms. Unafraid and frank, she comes to realize that being a bitch is sometimes the best way to be except, of course, when it's not. Bitch Is the New Black follows Andrews sexy, single, and a self-described smart-ass on her trip from kidnapped daughter of a lesbian to Washington, D.C., political reporter who can't remember a single senator's name. Told in Andrews's singular voice, this addictive memoir explores the roller coaster of being educated and single while trying to become an "actual adult" and find love. In these candid yet heartfelt essays, she chronicles that ride from beginning to end: a childhood spent on an all-white island, escaping via episodes of The Cosby Show; being set up with Obama's "body guy" Reggie Love by Maureen Dowd; and the shocking suicide of a best friend. Through it all, Andrews and her gang of girlfriends urge each other to "keep it moving." But no one can stay strong all the time not even the women we believe do so without trying. As Andrews says, "Despite the fact that the most recognizable woman in the United States is black, popular culture still hasn't moved past the only adjective apparently meant to describe us "strong." She is also flawed, tired, naive, greedy, gutsy, frightened, and kind: secret sides that come out in honest detail here.
The Modern Girl's Guide to Life
The Modern Girl's Guide to Life
Buckingham, Jane
¥145.91
A stylishly smart collection of practical advice for the busy modern womanWith information on entertaining, etiquette, housekeeping, basic home repair, decorating, sex, and beauty, this indispensable book has everything today's young woman should know-but may not! The Modern Girl's Guide to Life is a collection of all the helpful tips and secrets that get passed on from generation to generation, but many of us have somehow missed. It's full of practical, definitive advice on the basics -- the day-to-day necessities like finding a bra that fits, balancing a checkbook, making a decent cup of coffee, and hemming a pair of pants. Modern Girl guru Jane Buckingham includes loads of savvy counsel to help us feel more refined, in charge, and together as we navigate the rocky terrain that is twenty-first-century womanhood.
Inventing George Washington
Inventing George Washington
Lengel, Edward G.
¥147.48
An entertaining and erudite history that offers a fresh look at America's first founding father, the creation of his legend, and what it means for our nation and ourselves George Washington's death on December 14, 1799, dealt a dreadful blow to public morale. For three decades, Americans had depended on his leadership to guide them through every trial. At the cusp of a new century, the fledgling nation, caught in another war (this time with its former ally France), desperately needed to believe that Washington was and would continue to be there for them.Thus began the extraordinary immortalization of this towering historical figure. In Inventing George Washington, historian Edward G. Lengel shows how the late president and war hero continued to serve his nation on two distinct levels. The public Washington evolved into an eternal symbol as Father of His Country, while the private man remained at the periphery of the national vision always just out of reach for successive generations yearning to know him as never before. Both images, public and private, were vital to perceptions Americans had of their nation and themselves. Yet over time, as Lengel shows, the contrasting and simultaneous urges to deify Washington and to understand him as a man have produced tensions that have played out in every generation. As some exalted him, others sought to bring him down to earth, creating a series of competing mythologies that depicted Washington as every sort of human being imaginable. Inventing George Washington explores these representations, shedding new light on this national emblem, our nation itself, and who we are.
Solar Cataclysm
Solar Cataclysm
Joseph, Lawrence E.
¥145.91
A bold new theory about the Sun Earth relationship, its role in history, and its potentially disastrous future.We are in the midst of one of the most massive, powerful, and relentless solar storms in history, reports science journalist and solar expert Lawrence Joseph, and a single, random blast from the Sun could well destroy our way of life at any time. Tracing the Sun's behavior and its influence on Earth from the most recent Ice Age to the present and connecting groundbreaking research in solar physics to biology, politics, and culture, Joseph alerts us to the tremendous vulnerability of our infrastructure and delivers the tools and strategies we need to outsmart the Sun and protect Earth's satellites and other vital systems from the coming solar apocalypse. Solar Cataclysm implores us to rethink our understanding of human history and redefine our relationship with the 4.57-billion-year-old thermonuclear behemoth in order to defend our future.The connection between human history and solar activity has gone largely untold until now. Carefully examining the 4.57-billion-year story of our relationship with the Sun, science reporter and bestselling author Lawrence Joseph demonstrates how nearly every aspect of earthly existence and human behavior has always been and continues to be susceptible to changes in the Sun the basis for his "Moody Sun Hypothesis." As we come to realize that the Sun is far more turbulent and explosive than imagined, we must also come to terms with the fact that our future is more vulnerable to the Sun than ever suspected.From the Sun's role in global climate change to its constant threat of catastrophic solar blasts, and from stories of solar activity causing rifts in religion in the Middle Ages to the way sunspots are messing with our moods and minds today, Solar Cataclysm examines the myriad ways the ever-changing Sun disrupts our personal lives, determines the course of history, and shapes our destiny.But this isn't a tale of doom. Our fates, collectively and individually, aren't tethered to the Sun's ups and downs. With captivating storytelling and witty prose, Joseph shows us how to draw on the tools and expertise including the very latest solar science research and technology advances, as well as human ingenuity and survival instincts to respond effectively to the Sun's threats and to shield ourselves and our atmosphere, satellite system, power grids, and nuclear power infrastructure from the Sun's impending assault.How did the Sun King, Louis XIV, ban sunspots for virtually all of his seventy-two-year reignWhat makes Stanford and Purdue University scientists so sure that the Sun is sending out secret, vitally important messages todaySmart and engaging, Solar Cataclysm guides us to a new, dynamic, life-affirming level of interconnectedness among self, planet, and sustaining star.
All American
All American
Eubanks, Steve
¥88.56
In December 2001, as fires still burned beneath the ruins of the World Trade Center, West Point cadet Chad Jenkins and Naval Academy midshipman Brian Stann faced off at Veterans Stadium in Philadel-phia in what would become the most-watched college football game of the decade: the matchup between the Army Black Knights and the Navy Midshipmen. At opposing stadiums throughout the season, the Army and Navy teams, used to jeers from their oppo-nents' fans, had instead been greeted with standing ovations from respectful crowds who knew that these young players, military officers in training, were soon going to fight a war in the Middle East. On this day, before this momentous game, President George W. Bush along with others such as General Norman Schwarzkopf and Senator John McCain visited both locker rooms before watching the game from the sidelines.When Stann, a Navy linebacker, first came into contact with Jenkins, the Army quarterback, his team was behind by thirteen points. Yet he managed to land the perfect tackle against Jenkins. Though these two players?would not meet again for a decade, Stann and Jenkins shared the same path: both went to war. As first-class officers serving several tours of duty, they led soldiers and marines and participated in events they never imagined possible. A moving and fascinating dual profile of honor, duty, courage, and competition, All American is a thoughtful exploration of American character and values, embodied in the lives of two remarkable young men.
Traci Lords: Underneath It All
Traci Lords: Underneath It All
Lords, Traci
¥88.56
The moving, gripping, and tell–all autobiography of Traci Elizabeth Lords, a former child porn queen, electronica maven, and cult movie and TV star. At 14, Nora Kuzma ran away from home and ended up on the dirty streets of Hollywood. She fell in with a fast crowd, and her dreams of modelling soon landed her a spectacular centrefold in Penthouse Magazine, where at 15 she became internationally known as TRACI LORDS. From there she appeared in numerous adult films and magazines, denying her past and battling a deep addiction to cocaine and men. Three years later she got out. This is her memoir–a tale of loss, redemption, and ultimate survival as Traci Elizabeth Lords takes you into her secretive past, faces her demons, and shares her extraordinary journey of personal growth.
Let Me Tell You Something
Let Me Tell You Something
Manzo, Caroline
¥90.77
Red-hot advice from the redhead who doesn't pull any punches Mother, wife, and fan favorite Caroline Manzo has been through it all as one of the original breakout stars of Bravo's The Real Housewives of New Jersey. The explosive and addicting reality series has seen some of the craziest moments in Real Housewives history, but Caroline has managed to set herself apart as the levelheaded, fiercely loyal, and down-to-earth member of the cast. Now Caroline, who is known for her no-nonsense advice, "tells you something" about what it really takes to juggle three kids and a husband (and still maintain your sanity), all while living in the spotlight. Her wisdom on family, life, and love, and her shockingly honest confessions about beauty, body image, and even plastic surgery, resonate with women of every generation. Equal parts funny, sincere, and revealing, Caroline exposes the sweeter, more reflective side of herself that fans of the show might not always see. Filled with personal stories, family photos, and Caroline's characteristic humor, Let Me Tell You Something gives fans and readers an all-access, behind-the-scenes pass into the life of this real New Jersey housewife and her family, where honest advice and practical life lessons are served up as only Caroline can.
We Were There
We Were There
Latty, Yvonne
¥90.77
The Greatest Generation meets Bloods in this revealing oral history of the unrecognized contributions of African American veterans.Award-winning journalist Yvonne Latty never bothered to find out the extent of her father's service until it was almost too late. Inspired by his moving story -- and eager to uncover the little-known stories of other black veterans, from those who served in the Second World War to the War in Iraq -- Latty set about interviewing veterans of every stripe: men and women; army, navy, and air force personnel; prisoners of war; and brigadier generals.In a book that has sparked discussions in homes, schools, and churches across America, Latty, along with acclaimed photographer Ron Tarver, captures not only what was unique about the experiences of more than two dozen veterans but also why it is important for these stories to be recorded. Whether it's the story of a black medic on Omaha Beach or a nurse who ferried wounded soldiers by heli-copter to medical centers throughout Asia during the Vietnam War, We Were There is a must-have for every black home, military enthusiast, and American patriot.
Lost Worlds
Lost Worlds
Yeadon, David
¥156.04
The author of The Back of Beyond continues the chronicle of his odyssey into some of the farthest corners of the world, from the Mountains of the Moon in Zaire, to wilderness Tasmania, to the unknown regions of New Guinea.
Red, White & Liberal
Red, White & Liberal
Colmes, Alan
¥83.93
As one of the foremost liberal voices in television and radio today, Alan Colmes has long been braving the wilds of controversial issues and conservative slander. The host of the talk-radio show Fox News Live with Alan Colmes and cohost of Fox News Channel's hit debate show Hannity Colmes, Colmes now offers this witty, passionate wake-up call to America.Colmes takes on the fundamental question: How can we protect our nation without diminishing our liberties, and regain our place in the world as an example of democracyColmes urges Americans to see past the government's manipulation of the War on Terror to silence critics; the lies we've been force-fed about the war in Iraq and Afghanistan; and the conservative smear campaign that has turned "liberal" into a four-letter word. From debunking the myth of the liberal media to exposing conservative hypocrisy, Colmes presents the issues with thoughtful, provocative arguments, hard facts and logic, and searing humor.Certain to spark debate and cause readers to reevaluate and reaffirm their beliefs, Red, White Liberal powerfully argues that despite our differences, we must extend our hands across party lines to find solutions, protect our shores, and preserve our freedoms.
The Turnaround Kid
The Turnaround Kid
Miller, Steve
¥143.73
For the past thirty years, Steve Miller has done the messy, unpleasant work of salvaging America's lost companies with such success that the Wall Street Journal has dubbed him "U.S. Industry's Mr. Fix It." From his very first crisis assignment as point man for Lee Iaccoca's rescue team at Chrysler, Miller built an international reputation while fixing major problems in such varied industries as steel, construction, and health care. Most recently, as chairman and CEO of the bankrupt automotive parts manufacturer Delphi Corporation, he has confronted head-on the major issues threatening the survival of Detroit's Big Three. A battle is being fought in the heart of industrial America or what is left of it Miller observes. In the auto industry as well as every manufacturing corporation, management and labor are at loggerheads over wages and the skyrocketing costs of employee benefits. The way out of this battle is often painful and Miller is deeply aware of the high price individual workers and many communities have had to pay as a result.In this frank and unsparing memoir, Miller reveals a rarely seen side of American management. Miller recounts the inside story of the many turnaround jobs that have led to his renown as Mr. Fix It. But he also paints an intimate picture of his relationship with Maggie Miller, his wife of forty years, with whom Miller shares the credit for his success. Described by Miller as "my mentor and tormentor," Maggie served as his most trusted adviser and kept him focused on what truly matters until her death from brain cancer in 2006. A deeply moving personal story and timely snapshot of the state of American manufacturing and what it will take to restore it to profitability, The Turnaround Kid is Steve Miller's fascinating look at his education as an American executive.
How I Broke into Hollywood
How I Broke into Hollywood
Fenjves, Pablo F.
¥145.69
Hollywood's survivors share their secrets to success -- where, they came from, how they made it, and how you can too In a heyday of reality television and overnight stardom, it's easy to forget that most players had to work hard to make it big. How I Broke into Hollywood brings together dozens of Tinseltown's greatest success stories, from legends Sydney Pollack and Lalo Schifrin to rising starlet Erika Christensen to über-producer Gavin Polone. Icons of their industry -- writers, actors, directors, designers, cinematographers, executives and more -- they were once outsiders themselves, and their beginnings have all the grit and glamour of the best Hollywood films. Among the figures profiled: Comedian Bernie Mac, whose earliest stand-up shows were on subway cars and at funeral parties. Actor Charles Dutton, who was convicted of manslaughter at age seventeen, then went on to the Yale School of Drama and a brilliant career on stage, screen, and television. Actor Peter Gallagher, who suffered a crippling bout of stage fright moments before leaping onstage as Snoopy -- but whose jitters moved him to a performance that brought the audience to its feet and launched his career. Superagent Jay Kanter, who started out as a mailroom guy -- before nabbing Marlon Brando as his first star client. Producer Caryn Mandabach, whose first job was making beer runs for the production guys at the Olympic Auditorium -- but who paid attention and soon was developing such hits as The Cosby Show, Roseanne, and That '70s Show. Director John Landis, who hunted down his first job as a production assistant by buying a one-way ticket to London, then hitchhiking and hopping trains all the way to the set . . . in Yugoslavia. How I Broke into Hollywood shares the voices of nearly fifty Hollywood survivors as they revisit the highs and lows of their careers in their own words, dishing dirt and imparting the wisdom they gained along the way. We learn what drew them to the industry and what made them stay, what inspired and appalled them, and what secrets propelled them to professional stardom. (Hint: a good attitude -- and an unflappable ego -- don't hurt.)The road to success is a bumpy, angst-ridden, star-studded thrill ride -- but for these insiders, at least, it was worth every pitfall and lesson learned. Often hilarious, always instructive, How I Broke into Hollywood is an irresistible read for anyone fascinated by those who've made it big . . . and for people everywhere hoping to make it big themselves.
Paper Trails
Paper Trails
Dexter, Pete
¥83.03
In the 1970s and 1980s, before he earned national acclaim for his award-winning novels, Pete Dexter was a newspaper columnist. Every week, in a few hundred words, Dexter cut directly to the heart of the American character at a time of national turmoil and crucial change. With haunting urgency, his columns laid bare the violence, hypocrisy, and desperation he saw on the streets of Philadelphia and in the places he visited across the country. But he reveled, too, in the lighter side of his own life, sharing scenes with the indefatigable Mrs. Dexter, their young daughter, and a series of unforgettable creatures who strayed into their lives. No matter what caught Dexter's eye, it was illuminated by his dark, brilliant humor. Collected here for the first time are eighty-two of the best of those spellbinding, finely wrought pieces with a new introduction by the author assembled by Rob Fleder, editor of the bestselling Sports Illustrated 50th Anniversary Book. Paper Trails is searing, heart-breaking, and irresistibly funny, sometimes all at once. As Pete Hamill says in his foreword, these essays "are as good as it ever gets."
The Breakthrough Imperative
The Breakthrough Imperative
Gottfredson, Mark
¥149.26
Every general manager today all the way up to the CEO is expected by his or her stakeholders to achieve new breakthroughs in performance and fast. Those who don't make visible progress toward that goal within the first year or two will likely find themselves looking for another job. It is precisely because of this growing breakthrough imperative that managers today, whether in corporations or nonprofits, need to get off to a fast start. They don't have time for mistakes or for going back and redoing what they should have done right in the first place. But, despite the intensity of these pressures, despite the high expectations and short time frames, a number of CEOs and general managers turn in truly exceptional results. How do they meet and exceed the breakthrough imperativeTo answer this question, consultants and former managers Mark Gottfredson and Steve Schaubert interviewed more than forty CEOs from both industry and the nonprofit sector, conducted an intensive study of what successful managers do right and what some do wrong and drew on their own combined fifty-plus years of experience at Bain & Company, where their insights have consistently been found in the pages of the Harvard Business Review. Together they came up with the four straightforward principles deceptively simple yet remarkably powerful that everyone must follow to succeed at achieving breakthrough results: 1. Costs and prices always decline2. Competitive position determines options3. Customers and profit pools don't stand still4. Simplicity gets results Although seemingly simplistic, mastering these four laws means mastering the basics of great management a foundation on which to build the rest of one's management strategy. Whether you're managing a small work group or a multinational corporation, a single division or an entire nonprofit, The Breakthrough Imperative presents these core laws of business to help you determine where you are, just how far you can go, and how to get there with stellar results.
Obama: The Historic Campaign in Photographs
Obama: The Historic Campaign in Photographs
Willis, Deborah
¥151.30
Through 150 striking color photographs, Obama: The Historic Campaign in Photographs charts the road to Barack Obama's nomination as the first African American to lead the presidential ticket of a major party. Announcing his campaign in Springfield, Illinois, on February 10, 2007, Obama stood on the grounds of the Old State Capitol, where Abraham Lincoln delivered his famous "House Divided" speech against slavery in 1858. During an eighteen-month campaign, from the snows of Iowa to the hunt for Democratic "superdelegates," this junior senator from Chicago confounded the party establishment and rewrote the playbook on modern presidential campaigning. This amazing collection of photographs captures the public and private moments of his journey, and offers a unique window into one of the great triumphs in American politics.
Our Kind of People
Our Kind of People
Iweala, Uzodinma
¥84.16
In 2005 Uzodinma Iweala stunned readers and critics alike with Beasts of No Nation, his debut novel about child soldiers in West Africa. Now his return to Africa has produced Our Kind of People, a non-fiction account of the AIDS crisis every bit as startling and original. HIV/AIDS has been reported as one of the most destructive diseases in recent memory tearing apart communities and ostracizing the afflicted. But the emphasis placed on death, destruction, and despair hardly captures the many and varied effects of the epidemic, or the stories of the extraordinary people who live and die under its watch.Our Kind of People opens our minds to these stories, introducing a new set of voices and altering the way we speak and think about disease. Iweala embarks on a remarkable journey through his native Nigeria, meeting individuals and communities that are struggling daily to understand both the impact and meaning of HIV/AIDS. He speaks with people from all walks of life the ill and the healthy, doctors, nurses, truck drivers, sex workers, shopkeepers, students, parents, and children. Their testimonies are by turns uplifting, alarming, humorous, and surprising, and always unflinchingly candid. Integrating his own experiences with these voices, Iweala creates at once a deeply personal exploration of life, love, and connection in the face of disease, and an incisive critique of our existing ideas of health and happiness.Beautifully written and heartbreakingly honest, Our Kind of People goes behind the headlines of an unprecedented epidemic to show the real lives it affects, illuminating the scope of the crisis and a continent's valiant struggle.
The Widow Clicquot
The Widow Clicquot
Mazzeo, Tilar J.
¥95.39
Veuve Clicquot champagne epitomizes glamour, style, and luxury. In The Widow Clicquot, Tilar J. Mazzeo brings to life for the first time the fascinating woman behind the iconic yellow label: Barbe-Nicole Clicquot Ponsardin, who, after her husband's death, defied convention by assuming the reins of the fledgling wine business they had nurtured together. Steering the company through dizzying political and financial reversals, she became one of the world's first great businesswomen and one of the richest women of her time. As much a fascinating journey through the process of making this temperamental wine as a biography of a uniquely tempered woman, The Widow Clicquot is the captivating true story of a legend and a visionary.
Fascinate
Fascinate
Hogshead, Sally
¥151.10
What triggers fascination, and how do companies, people, and ideas put those triggers to useWhy are you captivated by some people but not by othersWhy do you recall some brands yet forget the restIn a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behaviorFascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired resultThis book will show you.
Scoundrels in Law
Scoundrels in Law
Murphy, Cait N.
¥153.15
From the critically acclaimed author of Crazy '08 comes the thrilling true story of the most colorful and notorious law firm in American history. Scoundrels in Law offers an inside look at crime and punishment in the nineteenth century, and a whirlwind tour of the Gilded Age. Gangsters and con men. Spurned mistresses and wandering husbands. Strippers and Broadway royalty. Cat killers and spiritualists. These were the friends and clients of Howe Hummel, the most famous (and famously rotten) law firm in nineteenth-century America.The partners gloried in their reputation and made a rich living from it. William Howe left London a step ahead of the law to find his destiny defending the perpetrators of murder and mayhem in post-Civil War New York, in an age of really good murders. A dramatic, diamond-encrusted presence, Howe was one of the great courtroom orators of his era, winning improbable acquittals time after time.Abraham Hummel enjoyed a quieter but perhaps more fearsome notoriety, shaking down high society so well and so often that receiving an envelope with the law firm's name on it became almost a rite of passage.The partners bestrode Gilded Age New York with wit and brio, and everyone from Theodore Roosevelt to Lola Montez had a part in their story. In Howe Hummel's prime, it would not have been unusual to see a leading politician, a pickpocket, a Broadway star, a bank robber, and a socialite all crowded together into the waiting room of their offices, located conveniently across the street from the city jail. Howe and Hummel were not particularly good men. They were perfectly ready even eager to lie, cheat, and bribe on behalf of their clients. They did stop short of murder, though, a principle that played a critical role when the famous firm imploded in a truly spectacular web of deceit gone wrong.Through the windows of the dingy premises of Howe Hummel, readers can glimpse the Gilded Age in all its grime and grandeur. Cait Murphy restores this once-famous duo to their rightful place in the pantheon of great American characters.
The 24-Hour Customer
The 24-Hour Customer
Ott, Adrian C.
¥151.53
Time is not money.Time is more important than money. Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone from CEOs to soccer moms is short on time and inundated with information. As a result, despite the availability of 24/7 commerce and countless ways of engaging people in our multiscreen (mobile, TV, and PC) economy, companies find it more difficult than ever to claim even a fraction of the 1,440 minutes in their customers' precious 24 hours. In The 24-Hour Customer, Adrian C. Ott, CEO of a successful Silicon Valley consultancy, argues that companies need to strategically harness the ebbs and flows of customer time and attention in order to win in today's competitive landscape. She explores the economics of time and attention, including why customers will devote hours addicted to social networks, yet will say "I have no time!" to other offerings. Based on extensive research and real-world results with market-leading companies, this book provides tools, such as Time-Value Tradeoffs and Time-ographics, that pinpoint opportunities to increase revenue and gain market traction. Filled with fascinating case studies from companies like Johnson Johnson, Amazon, and iPhone app start-ups, The 24-Hour Customer offers fresh ideas for capitalizing on the elements of time, attention, and value to innovate never-before-considered products, services, and programs for today's ber-connected, multitasking customer. Readers will discover how: Zipcar utilized time-slicing to redefine automobile ownership and grew by 70 percent, while the auto industry struggled in 2009; Netflix, Hulu, and others time-shifted to movies on-demand, ultimately restructuring the entertainment industry; P&G leveraged inattention by enabling habit-formation for some of its most successful brands. This book shares the latest strategic weapons for achieving market leadership and will change the way executives think about their businesses and their customers.