Whether we love our jobs or not, the amount of work on our plate has reached unsustainable levels. We start each workday anxious about how we will get it all done, and which important tasks will have to be sacrificed again so we can keep our heads above water. We often respond to our out-of-control to-do lists by focusing on being more efficient trying to get more done in less time.According to Josh Davis, Ph.D., we're going about it the wrong way. The answer is not to get more done faster, but rather to create the conditions for at least two awesome hours of peak productivity each day.Neuroscience and psychology research is revealing what those conditions are. Drawing on this research, Davis explains that our minds operate according to complex factors that, when leveraged the right way, can make us truly effective. Davis shows us five deceptively simple strategies to create the conditions for incredible productivity and to restore sanity and balance to our lives: Maximize the moments in our day when we are between tasks, intentionally choosing what to tackle next Schedule tasks based on their cognitive and emotional demands Learn how to direct attention Feed and move our bodies for short-term benefit Identify how our environment affects our focus and alertness We are capable of impressive feats of comprehension, motivation, and performance when our psychological and biological systems are functioning optimally. Two Awesome Hours will show us how to be our most productive every day.

All too often our best efforts to accomplish the things we want most to do our jobs well, to make meaningful contributions at home and at work, to have satisfying relationships with loved ones, friends, neighbors, and coworkers are built on bad habits that sabotage us. We feel overwhelmed by our increasingly large to-do list, so we automatically multitask to get more done and end up more stressed and more overloaded. We say something with the hopes of impressing the other person, but instead of end them then spend days trying to repair the damage. We give what we think is a pep talk to our team but they walk away demotivated.How can we be most effective and productive in a world that moves too fast and demands so much of us?In Four Seconds, Peter Bregman shows that the answer is to pause for as few as four seconds the length of a deep breath to replace bad habits and reactions with more productive behaviors. In his trademark style of blending personal anecdotes with practical advice, Bregman reveals some of our most common counter-productive tendencies and describes counter-intuitive strategies for acting more intentionally, including: Why setting goals can actually harm your performance How to use strategic disengagement to recover focus and willpower Why listening not arguing is the best strategy for changing someone's mind How taking responsibility for someone else's failure can actually help you succeed Drawn from Bregman's hugely popular Harvard Business Review blog, this engaging and wise book provides simple solutions to create the results you want without the stress.

“I always bring Bang Bang in for my most special tattoos—the ones my touring team and I get at the end of a tour to commemorate another successful journey together. Each time, he’s created the definitive symbol of that era of my life.”—KATY PERRY “Bang Bang opened my eyes to art that I was originally too scared or nervous to do. He’s passionate about who he tats on and there’s a memory with each one. I love his authenticity and passion, and of course his skill of delicate design.” —RITA ORA “Bang Bang is the only tattoo artist I trust to put art onto my body.” —VANESSA HUDGENS “Bang Bang is someone who has inspired me to look at tattoos as more than spur-of-the-moment, impulsive ideas, but as meaningful and precious pieces of art that I will take to my grave with me. He’s helped me to really value what I ink into my skin and how to make it worthy of being a part of me forever. His work is beyond incredible.” —DEMI LOVATO

A journalist and blogger takes us on a colorful and spicy gastronomic tour through Viet Nam in this entertaining, offbeat travel memoir, with a foreword by Anthony Bourdain. Growing up in a small town in northern England, Graham Holliday wasn’t keen on travel. But in his early twenties, a picture of Hanoi sparked a curiosity that propelled him halfway across the globe. Graham didn’t want to be a tourist in an alien land, though; he was determined to live it. An ordinary guy who liked trying interesting food, he moved to the capital city and embarked on a quest to find real Vietnamese food. In Eating Viet Nam, he chronicles his odyssey in this strange, enticing land infused with sublime smells and tastes. Traveling through the back alleys and across the boulevards of Hanoi—where home cooks set up grills and stripped-down stands serving sumptuous fare on blue plastic furniture—he risked dysentery, giardia, and diarrhea to discover a culinary treasure-load that was truly foreign and unique. Holliday shares every bite of the extraordinary fresh dishes, pungent and bursting with flavor, which he came to love in Hanoi, Saigon, and the countryside. Here, too, are the remarkable people who became a part of his new life, including his wife, Sophie. A feast for the senses, funny, charming, and always delicious, Eating Viet Nam will inspire armchair travelers, curious palates, and everyone itching for a taste of adventure.

#131 The Case of the Two-Cent CandyYears ago, I wrote about a retail store in the Palo Alto environs a good one, which had a box of two-cent candies at the checkout. I subsequently remember that "little" parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine from retailers to bankers to plumbing-supply-house owners have come up to remind me, sometimes 15 or 20 years later, of "the two-cent candy story," and to tell me how it had a sizable impact on how they did business, metaphorically and in fact.Well, the Two-Cent Candy Phenomenon has struck again with oomph and in the most unlikely of places.For years Singapore's "brand" has more or less been Southeast Asia's "place that works." Its legendary operational efficiency in all it does has attracted businesses of all sorts to set up shop there. But as "the rest" in the geographic neighborhood closed the efficiency gap, and China continued to rise-race-soar, Singapore decided a couple of years ago to "rebrand" itself as not only a place that works but also as an exciting, "with it" city. (I was a participant in an early rebranding conference that also featured the likes of the late Anita Roddick, Deepak Chopra, and Infosys founder and superman N. R. Narayana Murthy.)Singapore's fabled operating efficiency starts, as indeed it should, at ports of entry the airport being a prime example. From immigration to baggage claim to transportation downtown, the services are unmatched anywhere in the world for speed and efficiency.Saga . . . Immigration services in Thailand, three days before a trip to Singapore, were a pain. ("Memorable.") And entering Russia some months ago was hardly a walk in the park, either. To be sure, and especially after 9/11, entry to the United States has not been a process you'd mistake for arriving at Disneyland, nor marked by an attitude that shouted "Welcome, honored guest."Singapore immigration services, on the other hand:The entry form was a marvel of simplicity. The lines were short, very short, with more than adequate staffing.The process was simple and unobtrusive.And:The immigration officer could have easily gotten work at Starbucks; she was all smiles and courtesy.And:Yes!Yes!And . . . yes!There was a little candy jar at each Immigration portal!The "candy jar message" in a dozen ways:"Welcome to Singapore, Tom!! We are absolutely beside ourselves with delight that you have decided to come here!"Wow!Wow!Wow!Ask yourself . . . now:What is my (personal, department, project, restaurant, law firm) "Two-Cent Candy"?Does every part of the process of working with us/me include two-cent candies?Do we, as a group, "think two-cent candies"?Operationalizing: Make "two-centing it" part and parcel of "the way we do business around here." Don't go light on the so-called substance but do remember that . . . perception is reality . . . and perception is shaped by two-cent candies as much as by that so-called hard substance.Start: Have your staff collect "two-cent candy stories" for the next two weeks in their routine "life" transactions. Share those stories. Translate into "our world." And implement.Repeat regularly.Forever.(Recession or no recession you can afford two cents.)(In fact, it is a particularly Brilliant Idea for a recession you doubtless don't maximize Two-Cent Opportunities. And what opportunities they are.)

A provocative critique of modern frivolity and a guide to being serious in an unserious age We used to live in a world run by serious people: politicians and religious leaders, writers and artists, journalists and academics, lawyers and business executives, who approached their work with maturity and mindfulness. Today it seems as if most of these figures have all but disappeared, leaving our country and our culture in the hands of amateurs, buffoons, and professional clowns. Yet, according to Lee Siegel, seriousness has been elusive in every age, and every age has its own particular obstacles to living seriously. In a unique combination of fiction, memoir, history, social criticism, satire, and spiritual reflection, Siegel illuminates our contemporary distractions of profit, popularity, and instant pleasure as we search for ways to be serious in culture, in politics, and in everyday life.Are You Seriousis a thoughtful and enlightening exploration of seriousness in all its incarnations, from the heights of intellectual endeavor to the depths of political conflict to how the word itself is used in ordinary situations, from romance to business. Siegel lays bare the forces in modern life that create the silliness all around us, and he describes how seriousness may be attained through the qualities of attention, purpose, and continuity, in satisfying lives forged in bonds of work and love.

Let us suppose for a moment that paper were to disappear.Would anything be lost?Everything would be lost.aper surrounds us. Not only as books, letters and diaries, but as beer mats and birth certificates, board games and business cards, fireworks and flypaper, photographs and playing cards, tickets and tea bags. We are paper people.But the age of paper is coming to an end. E-books regularly outsell physical books. E-tickets replace the paper variety. Archives are digitized. The world we know was made from paper, and yet everywhere we look, paper is beginning to disappear. As we enter a world beyond paper, Ian Sansom explores the paradoxes of the greatest of man-made materials and shows how some kinds of paper, and the ghosts and shadows of paper, will always be with us.Paper: An Elegy is a history of paper in all its forms and functions. Both a cultural study and a series of personal reflections on the meaning of paper, this book is a timely meditation on the very paper it is printed on.

Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie's the company that revolutionized the hair-care industry.When Miko and her sister, Titi, were children, their grandmother Miss Jessie taught them independence and showed them the value of being "do it yourself" women, all while whipping up homemade hair concoctions at her kitchen table. As a co-founder of Miss Jessie's, Miko reveals how she and Titi applied their grandmother's lessons to create a successful business from scratch. Miss Jessie's chronicles the Branch sisters' remarkable story. When they were children, their stern father encouraged them to become self-reliant and not to depend on their looks to get ahead. Taking this message to heart, they blossomed into business owners and leaders in their field, using ingenuity and without borrowing a dime. They soaked up the entrepreneurial and creative culture of the early hip-hop era on the streets of Brooklyn in the late 1990s, and in the high-end salons of Manhattan. They blended these inspirations to establish a business that has gone from their kitchen table to the shelves of major retailers around the globe, revolutionizing the hair-care industry. A charming and enlightening look at the women behind the brand, Miss Jessie's is chock-full of entertaining stories and invaluable instruction that can be applied to any business: an authentic expression that the American Dream is possible.

Thirty-nine of America's most successful business leaders share the most important decisions of their careers and the life and career lessons they hold for us all. When former CEO Harlan Steinbaum decided to buy back his retail drug chain with his partners, his life changed dramatically. The personal impact that this one business decision this "tough call" had on Steinbaum made him wonder if others had experienced similar kinds of defining moments in their own careers. To find out, he reached out to some of the most successful people in the country leaders from companies such as Verizon, Chrysler, ESPN, Ogilvy & Mather, Enterprise Rent-A-Car, WellPoint, and Panera Bread Company to pinpoint the career-defining decisions that were integral to their success. The result is Tough Calls from the Corner Office, a treasure trove of rich business wisdom, stories of tough decisions and hard-won victories, and lessons from a lifetime of achievement in the world of business.Tough Calls from the Corner Office offers inspiring stories, lessons, principles, strategies, ideas, and solutions drawn from every stage in a successful career, from early key choices to the final leave-taking from the world of work. Given unprecedented access to such visionaries as Union Square Hospitality Group's Danny Meyer, ESPN's Bill Rasmussen, Build-A-Bear's Maxine Clark, and Let's Make a Deal's Monty Hall, Steinbaum shares their experiences, told in their own words, so that others may learn from them. In a time when many people are at professional crossroads, Tough Calls from the Corner Office offers inspiration and the confidence to believe that tough decisions can be the first step to extraordinary success.

An original collection of incandescent cultural criticism, both experimental and personal, full of pragmatic advice for how to live a considered, joyful existence in our era of screen living and hipster irony, by a Gen-X Princeton professor and contributor to the New York TimesThe essays in The Other Serious examine the signature pheno?mena of our moment: the way our lives contradict themselves, how exaggeration and excess seep into our collective subconscious, why gender is becoming more rather than less complicated, and how we interact with the material things that surround us. It is a book about the delicacy and bluntness of American life, about how pop culture sticks its finger deeply into the ethical dilemmas of our time, and how to negotiate between the old and the new, the high and the low, the global and the local, the sacred and the profane. At the heart of these reflections lies a central question: What should you do when you don't know what to do?Taken together, these essays comprise a guide for the overhaul of "the administrativersity" of contemporary American life, a bureaucratic prison where the brain needn't work anymore. These pieces investigate the writer's own way of thinking putting forth new ideas, questioning them, and urging the reader to adopt the same spirit of critical reexamination.

They say kids don't come with a set of instructions the AstroTwins beg to differ!Are you a Cancer mom trying to understand your Sagittarius daughterAre you a Virgo mother with a Pisces son who seems to be your polar oppositeWondering why your little Taurus was such an easy baby, but your Aquarius was anything butEven if you've only ever read your horoscope in the back of a magazine for fun or never given astrology a second thought, you'll be amazed at the insights you'll get from Momstrology, a guide to parenting by the stars.From choosing a preschool, to picking hobbies and activities, to understanding what it means when your toddler gets clingy, or your big kid wants to quit soccer, or your tween talks back, Momstrology is a unique guide through all of the phases of your child's life. Offering charts for every astrological sign to decipher your child's good days and bad days, likes and dislikes, and how your child deals with authority, limits, separation, and siblings, the AstroTwins offer real-world advice, from a cosmic perspective, that is always supportive and never overwhelming. With a section devoted to understanding your strengths and challenges as a mom based on your sign and another section that matches you with your children to see how you all mesh together, Momstrology is a parenting guide like no other.Let Momstrology be your go-to guide in the trenches of parenthood...through tears and triumphs and meltdowns and milestones, for every age and stage.

When journalist and fatherhood columnist Josh Levs was denied fair parental leave by his employer after his child was born, he fought back -- and corporate America responded. He became a leading advocate for modern families. In All In, he shows how fatherhood today is far different from previous generations and what it means for our individual lives, families, workplaces, and society. An investigative journalist, expert on modern fatherhood and dad of three, Levs spent years reporting for CNN on air and online and serving as the network's "dad columnist". Prior to CNN, he was a reporter for NPR. His many prizes include six Peabody awards, two Edward R. Murrow awards, and a designation as a Journalist of the Year from the Atlanta Press Club. Levs is also a motivational and keynote speaker. He lives in Atlanta, Georgia, with his wife and children. Visit his website: www.joshlevs.com

The beloved Hollywood star and New York Times bestselling author of Unsinkable continues her intimate chat with fans in this entertaining collection of anecdotes, stories, jokes, and random musings from a woman who has seen it all—and done most of it. From her acclaimed performances to her headline-making divorce from Eddie Fisher, raising a famous daughter to hitting the road with a successful one-woman show, Debbie Reynolds has been in the spotlight for decades. She’s met presidents, performed for the Queen of England, and partied with kings. A show business icon, she continues to sing and dance—and can drop more names than Andy Cohen. In this fabulous personal tour, she recalls wonderful moments with the greats of the entertainment world—Lucille Ball, Frank Sinatra, Bette Davis, Phyllis Diller, and many, many more—sharing stories that shed new light on her life and career and the glittering world of Hollywood then and now. Debbie has plenty to tell—and in Make ’Em Laugh, she dishes it in the warm, down-to-earth voice her fans adore. Debbie shares memories of late night pals and some of the greatest comedians of all time, stories from the big screen and small, and tales of marriage, motherhood, and children. Combining her wicked sense of humor and appealing charm, she reveals the personal side of show business and fame in funny, poignant, and delightful reminiscences. Nothing is off limits: Debbie talks about her sex life, her family drama—and even shares a few secret recipes. As irresistible as the woman at its heart, this collection shows the consummate skill of a beloved entertainer who truly knows how to Make ’Em Laugh.

Today we all face more impossible challenges than ever before. But flash foresight lets you transform the impossible into the possible, revealing hidden opportunities and allowing you to solve your biggest problems before they happen. Daniel Burrus is one of the world's leading forecasters, corporate strategists, and visionaries. Over the past quarter century, he has established a reputation worldwide for his exceptional record of accurately predicting the future of technological change and its direct impact on the business world."Wouldn't it be amazing if you could predict the future and be right?" writes Burrus. "You can: all you have to do is leave out the parts you could be wrong about! And the amazing thing is, when you know where to look, there's more than enough you can be right about to make all the difference."From small businesses to multinationals, individual careers to entire industries, Flash Foresight looks at how Burrus's seven radical flash foresight "triggers" have transformed dozens of careers, fortunes, and lives. Both engaging and enlightening, Flash Foresight provides an easy-to-implement blueprint for applying the same strategies to your own business, enabling you to see the invisible and do the impossible.In the past, flash foresight was useful. Today, as the pace of technological change accelerates almost beyond the point of comprehension, it's an imperative.

The media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence.During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. During these moments, it's important to be pitch perfect to use precisely the right tone to convey the right message to the right person at the right time. Such pitch-perfect moments are crucial in our personal and professional journeys. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, including: The Scorsese Principle: Hold your audience's attention with visual images. Direct the film that plays in your listener's mind. The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen. The Pasta-Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible. In Pitch Perfect, you'll learn how to overcome all these communication pitfalls. The Seven Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language both verbal and nonverbal can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you've left the room.

In 1945, a doctor with the Soviet Red Army found a school notebook buried near the crematoria of the newly liberated Auschwitz concentration camp. Thinking the notebook looked interesting, she brought it home to Russia, where it languished for decades. After the doctor's death, her granddaughter, who had emigrated to the United States, discovered the book and brought it to the attention of Jewish Family and Children's Services of San Francisco, where the diary was first recognized for the extraordinary artifact that it is. Handwritten between October 1943 and April 1944, the work proved to be the diary of a young girl who had lived in the Polish ghetto of Lodz under Nazi rule and who had been transported to Auschwitz. What had become of the girl was a mystery. Elegantly translated from Polish into English seventy years later, Rywka's Diary is at once an astonishing historical document and a moving tribute to the many ordinary people whose lives were forever altered by the Holocaust. At its heart is the story of Rywka Lipszyc, a girl in the Lodz ghetto, the second largest in Poland, who detailed the brutal conditions that she and other Jews living under the Nazis had to endure: poverty, hunger and malnutrition, religious oppression, and the death of close family members.Rywka's Diary is a deeply felt coming-of-age story in which a young woman expresses curiosity about her place in the world and reflects on her relationship with God a remarkable affirmation of her commitment to Judaism and her faith in humanity. Interwoven into this carefully translated diary are photographs, news clippings, maps, and commentary from Holocaust scholars and the girl's surviving relatives, which provide an in-depth picture of both the circumstances of Rywka's life and the mysterious end to her diary.Moving and illuminating, told by a brave young girl whose strong and charismatic voice speaks for millions, Rywka's Diary is an extraordinary addition to the history of the Holocaust and World War II.

In 1907, Irish immigrant William Mulholland designed and began to build one of the greatest civil engineering feats in history: the aqueduct that carried water 233 miles from the Sierra Nevada Mountains to Los Angeles allowing this small, resource-challenged desert city to grow into a modern global metropolis. Drawing on new research, Les Standiford vividly captures the larger-than-life engineer and the breathtaking scope of his six-year, $23 million project that would transform a region, a state, and a nation at the dawn of its greatest century.Mulholland, a penniless Dublin immigrant who made his way west as a stowaway on a passenger ship, personifies the American rags-to-riches tale, working from a position as a ditchdigger to become chief engineer of the Los Angeles Water Company. Confronted with a decade-long drought that threatened his adopted city's future, the self taught Mulholland found the answer in the rushing snow melt from the Eastern Sierra Nevada Mountains, nearly 250 miles away. He proposed to build an aqueduct that would outdo any such ever conceived, one that would carry an entire river from its source to Los Angeles, through mountains, over chasms, and across an alternately freezing and blistering terra incognita, because he believed it was the city's only hope.The project brought a simmering-to-this-day firestorm of protest from residents of California's Owens Valley where the waters would be taken, as well as an all-out onslaught from political opponents and vested interests in Los Angeles, who were fearful of losing their stranglehold on the city's yield. But after nine years of struggle, including the efforts of thousands of workmen many of whom lost their lives and the use of engineering techniques and strategies never previously employed, Mulholland turned the gates and loosed the waters that brought an unprecedented wave of development and prosperity to his city and the region.Though the landmark film Chinatown touched on the subject, Mulholland was characterized there as Hollis Mulwray, a colorless pipsqueak easily dispatched by archvillain and developer Noah Cross (John Houston). In real life, however, Mulholland was every bit the equal of any of his foes, a colorful, brook-no-nonsense man of the people who accomplished a feat like no other and became a hero in the process. Water to the Angels is not only a book that provides insight into the seeds of significant ecological concerns of this day, it is also a stirring story of accomplishment against all odds, all the more captivating for being true.As Robert Towne, author of the screenplay for Chinatown suggests, the subject is timeless. "I found the ubiquity of water in everyone's lives to be compelling. Everybody needs water."At a time when the importance of water is being recognized as never before considered by many experts to be the essential resource of the twenty-first century Water to the Angels brings into focus the vigor of a fabled era, the might of a larger-than-life individual, and the scale of a priceless construction project, and sheds critical light on a past that offers insights for our future.

Too many leadership failures. Too many career derailments. Too many toxic workplaces filled with disengaged, distrustful employees. Jeffrey Pfeffer, a professor at the Stanford Graduate School of Business and the author of Power, offers an incisive dissection of the multibillion-dollar leadership industry and presents ways to fix its many problems.In Leadership BS, Jeffrey Pfeffer pulls back the curtain, showing how leadership really works and why so many leadership development efforts fail. In this forthright and persuasive critique, Pfeffer argues that much of the oft-repeated wisdom about leadership is based more on hope than reality, on wishes rather than data, on beliefs instead of science. In an age when transparency is considered a virtue, Pfeffer makes the case that strategic misrepresentation isn't as harmful as you think, that breached agreements are a part of business, that immodesty is frequently a path to success, and that relying on the magnanimity of your boss is a bad bet.Using research findings from social psychology, sociology, and sociobiology, and filled with practical, actionable advice, Leadership BS encourages readers to finally stop accepting sugar-laced but toxic potions as cures and to understand the realities of organizations and human behavior.To make real change, Pfeffer argues, we need to get beyond the half-truths and self-serving stories that are so prominent in the mythology of leadership. In calling BS on so much conventional wisdom, Leadership BS offers both a provocative, scientific examination of how leadership actually works and how it doesn't and a pre*ion for leaders future and present.

A revised edition of the first book of poems by Stephen Mitchell, the renowned translator of Rilke's poetry, The Book of Job, and the Tao Te Ching. --This text refers to an out of print or unavailable edition of this title.

Evidence of the Afterlife shares the firsthand accounts of people who have died and lived to tell about it. Through their work at the Near Death Experience Research Foundation, radiation oncologist Jeffrey Long and his wife, Jody, have gathered thousands of accounts of near-death experiences (NDEs) from all over the world. In addition to sharing the personal narrative of their experiences, visitors to the website are asked to fill out a one hundred item questionnaire designed to isolate specific elements of the experience and to flag counterfeit accounts.The website has become the largest NDE research database in the world, containing over 1,600 NDE accounts. The people whose stories are captured in the database span all age groups, races, and religious affiliations and come from all over the world, yet the similarities in their stories are as awe-inspiring as they are revealing. Using this treasure trove of data, Dr. Long explains how medical evidence fails to explain these reports and why there is only one plausible explanation that people have survived death and traveled to another dimension.

Intended as a comprehensive resource for designers, creative professionals, marketers, and retailers, The Big Book of Packaging contains 384 pages of the most innovative packaging designs from around the world. With over 500 featured designs and profiles of twelve of the world's leading designers, the book is a must-have resource for anyone interested in the future of packaging and design. In light of the recent lift in environmental consciousness, this volume of the Big Book Series will devote one third of its content to the increasingly important subject of green packaging-showing designers and retailers how to package their products creatively, responsibly, and at low cost, factors that will be reflected in the books own packaging/binding as well.The Big Book of Packaging will appeal to designers, students, marketers, retailers, and aesthetes alike, providing a thorough look at what goes into building an effective package and how to think "outside the box."