Women Want More
¥157.15
Haven't women gotten everything they wantEconomic powerSocial influenceBusiness cloutYes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.Women want more much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver: Home-cleaning products that enable women to do in an hour what used to take a day Financial-services products that recognize that women control half the United States' wealth Food products that help keep the whole family happy and healthy Health care services designed for working-women's hectic schedules In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime bigger than the rise of China and India; more sustainable than any bailout package.Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."
Joe Biden
¥157.15
"When I got knocked down by guys bigger than me . . . [my mother] sent me back out and demanded that I bloody their nose so I could walk down the street the next day." Joe Biden In this, the first definitive biography of Vice President Joe Biden, renowned journalist Jules Witcover examines the fascinating life of a man who, with his tenacity, outspokenness, and charming smile, has shaped Washington politics for the past forty years and who now serves as the forty-seventh vice president of the United States.Raised in the working-class towns of Scranton, Pennsylvania, and Wilmington, Delaware, and with lackluster grades in school and no particular goals other than to play sports or, fleetingly, to become a priest, Biden shocked the nation in 1972 when he became one of the youngest elected senators in U.S. history. From that point forward, he carved a legacy for himself as one of the most respected legislators in the country. Biden's record in Congress was impressive. He chaired three Senate committees, confronted Slobodan Miloevic head-on as a war criminal, and conducted the confirmation hearings of Supreme Court justices. After voting for the 2002 Senate resolution to use force in Iraq, he later called for its repeal and became an outspoken critic of the conduct of the war.Yet for all of Biden's achievements in the Senate, his life has been filled with tragedy and countless challenges. Within two months of being elected in 1972, Biden lost his wife, Neilia, and his young daughter in a tragic accident a loss that brought him to the nadir of despair and shook his resolve to stay in politics. And even after Biden vowed to continue his career, his tenure was marked by two brain aneurysms and career-threatening verbal gaffes. Then, after being considered among the front-runners in the 1988 Democratic presidential primaries, Biden was accused of plagiarism for a speech he made at the Iowa State Fair. He dropped out of the race to the sounds of Washington pundits chattering that the presidency would never be his. Through it all, Biden survived and ran and eventually dropped out again in the 2008 primaries. But even with this defeat, Barack Obama recognized Biden's vast experience in domestic and foreign affairs, and selected him to be his running mate.Joe Biden: A Life of Trial and Redemption is based on exhaustive research by one of Washington's most prolific journalists. In drawing on numerous exclusive interviews with Biden's confidants and family members, as well as President Obama and Vice President Biden, Witcover has gone beyond conventional biography to track the forces that have shaped a man who, with his plainspoken style and inspiring life story, has resonated with millions of Americans and whose work is now influencing the Obama-Biden administration and shaping America.
Necessary Endings
¥155.02
End Pain.Foster Personal and Professional Growth.Live Better. While endings are a natural part of business and life, we often experience them with a sense of hesitation, sadness, resignation, or regret. But consultant, psychologist, and bestselling author Dr. Henry Cloud sees endings differently. He argues that our personal and professional lives can only improve to the degree that we can see endings as a necessary and strategic step to something better. If we cannot see endings in a positive light and execute them well, he asserts, the "better" will never come either in business growth or our personal lives.In this insightful and deeply empathetic book, Dr. Cloud demonstrates that, when executed well, "necessary endings" allow us to proactively correct the bad and the broken in our lives in order to make room for the professional and personal growth we seek. However, when endings are avoided or handled poorly as is too often the case good opportunities may be lost, and misery repeated. Drawing on years of experience as an executive coach and a psychologist, Dr. Cloud offers a mixture of advice and case studies to help readers know when to have realistic hope and when to execute a necessary ending in a business, or with an individual; identify which employees, projects, activities, and relationships are worth nurturing and which are not; overcome people's resistance to change and create change that works; create urgency and an action plan for what's important; stop wasting resources needed for the things that really matter. Knowing when and how to let go when something, or someone, isn't working a personal relationship, a job, or a business venture is essential for happiness and success. Necessary Endings gives readers the tools they need to say good-bye and move on.
Blind Spot
¥157.15
What can chess masters teach us about how humans become expertsWhy can't race car drivers explain decisions they've made behind the wheel?What does predicting the winner of a soccer match say about our ability to make the right choiceWhen we talk about experts, we typically have bought into the idea that they have all the answers. Now, in this groundbreaking book, Gordon Rugg exposes the surprising ways in which all people tend to make the same sorts of mistakes, regardless of what field they are in, how smart they are, or even their level of expertise. Focusing on why and how we make decisions, Rugg offers insight into what motivates us, how we fail to find the answers we are looking for, how we can learn to ask the essential questions, and more. Rugg has devoted his life to learning how experts solve problems. He gained international attention after arguing persuasively that the famous Voynich Manu* is a hoax. Now, he demonstrates his techniques in the Verifier Method, which can be applied to any seemingly unsolvable problem.Drawing on his personal odyssey in the field of human expertise, Rugg makes astute and entertaining conclusions about how and why we inevitably fail, and explains how to make better mistakes, work backward, and reengineer the ways we pursue success.
George Lucas's Blockbusting
¥168.37
A comprehensive look at 300 of the most financially and/or critically successful motion pictures of all time many made despite seemingly insurmountable economic, cultural, and political challenges set against the prevailing production, distribution, exhibition, marketing, and technology trends of each decade in movie business history.
We Are Indie Toys
¥168.37
The indie world is producing extraordinary toy characters but little is known about the designers creating them or the processes used to make them. We Are Indie Toys! profiles the most interesting toymakers and reveals how they turn their unique ideas into one-of-a-kind collectibles.
Deadly Departure
¥72.99
The in-flight explosion of TWA Flight 800 on July 17, 1996, was one of the deadliest disasters in American history, spurring the most expensive airline investigation ever undertaken by the U.S. government. To this day the crash remains clouded in doubt and shadowed by suspicion of a government conspiracy.If there was any conspiracy to hide the truth about what really happened to Flight 800, it began long before the crash. Past crashes tell the story: What happened on Flight 800 has happened before and will again, unless drastic changes are made. Now veteran journalist Christine Negroni reveals what the commercial aviation industry has known for more than thirty-five years that during flight confined vapors in the fuel tanks can create a bomb like environment. It takes only a small energy source to ignite it.TWA Flight 800 was the fourteenth fuel tank explosion on a commercial airliner in thirty-five years. Yet each and every time, the airline industry persuaded regulators to deal with the symptoms of the problem and ignore the cause. When investigators could not immediately determine what happened, they were finally forced to look at the bigger picture. And, for the first time, this book exposes the hubris of aircraft manufacturers who knew all along, but dismissed as acceptable, the risk of fuel tank explosions.Deadly Departure shines a spotlight on the chaos behind the most massive crash investigation ever conducted, how the White House had to intervene between feuding investigators, and the surprising stories behind the missile theory conspiracies. It also tells the stories of the passengers and their families, the people of TWA and Boeing, the rescue and crisis workers, and the investigators and scientists involved illustrating the devastating effects on human lives. An impeccably researched, eye-opening examination of one of the great disasters of our time, Deadly Departure is a stunning exposé of how industry pressure continues to undermine regulatory policy, placing air travelers' lives at risk.
Dorothy and Otis
¥280.71
Dorothy and Otis Shepard are the groundbreaking heroes of North American visual culture. They were the first American graphic designers to work in multiple mediums and scales, but despite the brilliance of their work, their names are little known today. With 330 stunning, colorful images, Dorothy and Otis chronicles their story for the first time. It explores the Shepards' penchant for abstraction and modernism, and shows how the advent of billboard advertising inspired their creativity their large campaigns matched the grandeur of their lifestyle. Throughout, this book demonstrates how their work influenced all aspects of consumer culture, from the styling of Wrigley's Gum and the Chicago Cubs to the design of Catalina Island, which Charlie Chaplin, Clark Gable, and other celebrities frequented.As Dorothy and Otis brings these artists to life, it elevates them to their rightful place in popular culture and makes clear how their work shaped the American dream.With more than 330 full-color photographs throughout
The Dancing Girls of Lahore
¥90.51
The dancing girls of Lahore inhabit the Diamond Market in the shadow of a great mosque. The twenty-first century goes on outside the walls of this ancient quarter but scarcely registers within. Though their trade can be described with accuracy as prostitution, the dancing girls have an illustrious history: Beloved by emperors and nawabs, their sophisticated art encompassed the best of Mughal culture. The modern-day Bollywood aesthetic, with its love of gaudy spectacle, music, and dance, is their distant legacy. But the life of the pampered courtesan is not the one now being lived by Maha and her three girls. What they do is forbidden by Islam, though tolerated; but they are gandi, "unclean," and Maha's daughters, like her, are born into the business and will not leave it.Sociologist Louise Brown spent four years in the most intimate study of the family life of a Lahori dancing girl. With beautiful understatement, she turns a novelist's eye on a true story that beggars the imagination. Maha, a classically trained dancer of exquisite grace, had her virginity sold to a powerful Arab sheikh at the age of twelve; when her own daughter Nena comes of age and Maha cannot bring in the money she once did, she faces a terrible decision as the agents of the sheikh come calling once more.
Often Wrong, Never in Doubt
¥138.19
It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff the one-in-a-hundred who gets to the top of their team, their company, their business, their industry.If there is an assignment or a promotion up for grabs, a client or account looking for new answers, do you know how to go for itDonny Deutsch built a billion-dollar media business asking himself the basic question, "Why Not Me?" Once the reader asks and answers that question, a world of opportunity opens up. It is a tool to motivate people, build a business, and create a business culture.Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. It's Donny's story. In a fun conversation with the reader, Donny lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality. Using inside stories of the media, the advertising industry, and a youth spent growing up on the streets of New York, Donny gives the commonsense bottom line that he has learned along the way, broken down into real, relevant, and inspiring lessons that will be useful to everyone from the front-line salesperson to the middle manager to the successful corporate executive. (It's also a useful guide for dating.)
Why Women Should Rule the World
¥88.56
If women ruled the world, politics would be more collegial, businesses would be more productive, and communities would be healthier. More women should lead not because they are the same as men, but precisely because they are different. Reflecting on her own tenure as White House press secretary and her work as a political analyst, media commentator, and former consultant to NBC's The West Wing, Dee Dee Myers blends memoir and social history with a call to action, as she assesses the crucial but long-ignored strengths that female leaders bring to the table. With intelligence, courage, candor, and wit, she looks at the obstacles women must overcome and the traps they must avoid on the path to success, and she challenges us to imagine a not-too-distant future with more women standing tall in the top ranks of politics, business, science, and academia.
Sons of Camelot
¥88.33
One of Bobby Kennedy's first acts after JFK's assassination was to write a letter to his eldest son, reminding him of the obligations of his name. Bobby sent the letter to eleven-year-old Joe, but the message was meant for all his sons and nephews.Sons of Camelot is the compelling story of that message and how it shaped each Kennedy son and grandson in the aftermath of President John F. Kennedy's death. Based on five years of rigorous research and unprecedented cooperation from both the Kennedys and the Shrivers, Sons of Camelot examines the lives characterized by overwhelming drama -- from the most spectacular mishaps, excesses, and tragediesto the remarkable accomplishments that have led to better lives for Americans and others around the world.The third volume in Laurence Leamer's bestselling history of America's first family, Sons of Camelot chronicles the spellbinding journey of a message sent from a father to his son ... from a president to his people.
Photo by Sammy Davis, Jr.
¥280.42
Sammy Davis, Jr. will forever be remembered as one of America's finest entertainers. An all–around performer who could sing, dance, and act, Davis broke racial barriers in the entertainment world and became the only non–white member of the Rat Pack. Only now, however, is Davis's talent as a photographer finally being recognized. In this previously unpublished collection of black and white photography, readers will be fascinated by Davis's portrayals of A–list performers, iconic world leaders, and scenes from everyday life. Davis's subjects include dozens of classic celebrities–such as Frank Sinatra, Marilyn Monroe, Paul Newman, and James Dean–who are often photographed at their most casual and revealing moments. Accompanying the pictures is an assortment of remembrances by Burt Boyar, a longtime friend and traveling companion of Davis who collaborated with the entertainer on both of his autobiographies. Through a series of memorable anecdotes, Boyar reflects on Davis's many achievements as well as the private moments they shared as friends. Along with Davis's candid shots of ordinary life–from a group of children laughing to a baseball game at the Washington Monument–these stories reveal a side of the performer far removed from his Rat Pack persona. The release of this book will also coincide with the release of Burt Boyar's upcoming documentary, Sammy Speaks, created from his extensive archive of taped conversations with the star.
It Books
¥95.11
Tabatha is back to share her secrets of business success . . .With her characteristic savvy expertise and no-nonsense advice, the perfectly coiffed celebrity hairstylist, Tabatha Coffey, returns with her second book, teaching readers that the secret of success is taking charge of your priorities, your future, and your life. Fans of her hit show, Tabatha Takes Over, value Tabatha's sound approach to overhauling failing businesses, and now, in Own It!, she takes to the page to reach out to anyone with a dream: whether you're just beginning, revamping your career, or starting your own enterprise.Sharing her blunt but rock-solid wisdom, Tabatha provides tips for every aspect of business from entrepreneurship, to customer service, to management as well as on the home front, to help women seeking to balance their family lives with their careers. Filled with stories about real people who have faced challenging transitions, in addition to anecdotes from Tabatha's own experiences, this book reveals, through her unflinching honesty, Tabatha's commitment to the dreams and goals of her readers, and her never-say-never attitude when it comes to bringing them to life. Success is the result when you Own It! in all aspects of your life, and Tabatha breaks it down step-by-step as your straight-shooting personal coach to show you how it's done.
All My Life
¥90.77
"See that moon up thereYou can reach that high. Never be afraid because you can be anything you want to be." Susan Lucci was only five years old when her father shared these encouraging words with her. They inspired the highly imaginative child who loved make-believe to craft one of the most enduring characters in television history, an achievement that would earn her a record twenty-one Emmy nominations the most for an actor in the award's history and the crown as "Leading Lady of Daytime." When Lucci and All My Children were introduced to the world in 1971, American television changed forever. Susan's character, the beautiful, spirited, and mercurial Erica Kane, was an original the first vixen viewers loved to hate. But while millions have enjoyed getting to know Erica's many sides and have been awed at how this character has continually remade herself the woman who plays her has remained a mystery. In her long-awaited memoir, this very private actress, wife, mother, daughter, grandmother, sister, friend, and entrepreneur pulls back the curtain to reveal her story. Susan, like Erica Kane, has undergone a metamorphosis many times. All My Life shares the stories of those transformations: starring in roles on television and stage, where she took Broadway not just by storm but "by tsunami" as one critic raved about her performance in Annie Get Your Gun; mounting successful cabaret acts (solo and with Regis Philbin); bringing art and joy back to New York in the wake of 9/11; conquering the tango with Tony Dovolani on ABC's hit show Dancing with the Stars; and building a successful career as an entrepreneur with a signature line of products. Susan goes beyond her success to talk about the darker moments, too, including the childhood guilt she harbored over the death of her dear grandmother, the car accident that nearly took away her career and her eyesight, her newborn son's life-threatening illness, coping with her husband's cancer, and the pain of miscarriage one of the many parallels between her Erica Kane.As charming, down-to-earth, and compelling as the woman whose story it tells, All My Life shines a spotlight on one of our most popular stars and reminds us of the power of dreams and how we can find the courage and tenacity to make them come true.
How to Survive the Titanic
¥88.56
A brilliantly original and gripping new look at the sinking of the Titanic through the prism of the life and lost honor of J. Bruce Ismay, the ship's owner Books have been written and films have been made, we have raised the Titanic and watched her go down again on numerous occasions, but out of the wreckage Frances Wilson spins a new epic: when the ship hit the iceberg on April 14, 1912, and one thousand men, lighting their last cigarettes, prepared to die, J. Bruce Ismay, the ship's owner and inheritor of the White Star fortune, jumped into a lifeboat filled with women and children and rowed away to safety. Accused of cowardice and of dictating the Titanic's excessive speed, Ismay became, according to one headline, The Most Talked-of Man in the World.The first victim of a press hate campaign, he never recovered from the damage to his reputation, and while the other survivors pieced together their accounts of the night, Ismay never spoke of his beloved ship again. In the Titanic's mail room was a manu* by that great narrator of the sea, Joseph Conrad, the story of a man who impulsively betrays a code of honor and lives on under the strain of intolerable guilt. But it was Conrad's great novel Lord Jim, in which a sailor abandons a sinking ship, leaving behind hundreds of passengers in his charge, that uncannily predicted Ismay's fate. Conrad, the only major novelist to write about the Titanic, knew more than anyone what ships do to men, and it is with the help of his wisdom that Wilson unravels the reasons behind Ismay's jump and the afterlives of his actions.Using never-before-seen letters written by Ismay to the beautiful Marion Thayer, a first-class passenger with whom he had fallen in love during the voyage, Frances Wilson explores Ismay's desperate need to tell his story, to make sense of the horror of it all, and to find a way of living with the consciousness of lost honor. For those who survived the Titanic, the world was never the same. But as Wilson superbly demonstrates, we all have our own Titanics, and we all need to find ways of surviving them.
Pinheads and Patriots
¥83.03
When Bill O'Reilly interviewed then-Senator Barack Obama during the 2008 presidential elections, the two had a lively debate about the nation's future. Since that time, America has changed rapidly some would even say seismically. And many believe these shifts are doing more than just rocking the political and social climate; they're rocking the American core.What are these changesWho, in addition to President Obama, have been the biggest forces behind themWhat exactly do they mean for you, the everyday American citizenHow are they affecting your money, health, safety, freedom, and standing in this nationWhich are Pinheaded moves and which are truly PatrioticIn his latest spirited book, O'Reilly prompts further debate with the President and the American people on the current state of the union. After five consecutive, no-nonsense, tell-it-like-it-is megabestsellers, you can count on Bill to offer blunt and constructive political commentary. And as he did in his popular memoir, he offers some introspection too, looking back at his own actions and those of past Pinheads and Patriots who have inspired a code of conduct for such taxing times.As always, O'Reilly is fair, balanced, and uncompromisingly tough when guarding the American way. Only Pinheads would fail to fight for what they love most about this country or to embrace some measure of change to make it better. The rest of us Patriots will read this book to discover the difference between the two.
Unflinching Courage
¥90.77
From New York Times bestselling author and groundbreaking politician Senator Kay Bailey Hutchison comes a history of the extraordinary women who shaped the state of Texas.The only woman ever to represent Texas in the United States Senate, Kay Bailey Hutchison has been a trailblazer in the Lone Star State. Nevertheless, Hutchison is just one of many women who, for two hundred years, have embodied what we've come to recognize as the spirit of Texas rugged independence, fierce loyalty, and an unflappable entrepreneurial streak. In Unflinching Courage, Senator Hutchison tells the dynamic history of her home state through the lives of some of these pioneering women and their remarkable achievements.Among the brave souls Senator Hutchison profiles are Jane Wilkinson Long, the Mother of Texas, and others who claimed a stake in the land when it struggled under Spanish and Mexican rule; Dilue Rose Harris, whose memoir of the Runaway Scrape exhibits the strength so many women were forced to call upon as the Texas Revolution drew able-bodied husbands, sons, and brothers to the battlefield; Margaret Houston and Emily Austin Bryan Perry, who stood behind the great leaders of a burgeoning republic and helped usher in a new era of statehood; Henrietta King, Molly Goodnight, Sarah Cockrell, and Oveta Culp Hobby, ranchers and entrepreneurs who have helped Texas thrive; and numerous others who valiantly held their ground in the face of raids and unimaginable violence. In Unflinching Courage, Senator Hutchison pays tribute to these extraordinary Texan women whose lives inspire us today and will continue to do so for generations to come.
Python: Real-World Data Science
¥171.12
Unleash the power of Python and its robust data science capabilities About This Book Unleash the power of Python 3 objects Learn to use powerful Python libraries for effective data processing and analysis Harness the power of Python to analyze data and create insightful predictive models Unlock deeper insights into machine learning with this vital guide to cutting-edge predictive analytics Who This Book Is For Entry-level analysts who want to enter in the data science world will find this course very useful to get themselves acquainted with Python’s data science capabilities for doing real-world data analysis. What You Will Learn Install and setup Python Implement objects in Python by creating classes and defining methods Get acquainted with NumPy to use it with arrays and array-oriented computing in data analysis Create effective visualizations for presenting your data using Matplotlib Process and analyze data using the time series capabilities of pandas Interact with different kind of database systems, such as file, disk format, Mongo, and Redis Apply data mining concepts to real-world problems Compute on big data, including real-time data from the Internet Explore how to use different machine learning models to ask different questions of your data In Detail The Python: Real-World Data Science course will take you on a journey to become an efficient data science practitioner by thoroughly understanding the key concepts of Python. This learning path is divided into four modules and each module are a mini course in their own right, and as you complete each one, you’ll have gained key skills and be ready for the material in the next module. The course begins with getting your Python fundamentals nailed down. After getting familiar with Python core concepts, it’s time that you dive into the field of data science. In the second module, you'll learn how to perform data analysis using Python in a practical and example-driven way. The third module will teach you how to design and develop data mining applications using a variety of datasets, starting with basic classification and affinity analysis to more complex data types including text, images, and graphs. Machine learning and predictive analytics have become the most important approaches to uncover data gold mines. In the final module, we'll discuss the necessary details regarding machine learning concepts, offering intuitive yet informative explanations on how machine learning algorithms work, how to use them, and most importantly, how to avoid the common pitfalls. Style and approach This course includes all the resources that will help you jump into the data science field with Python and learn how to make sense of data. The aim is to create a smooth learning path that will teach you how to get started with powerful Python libraries and perform various data science techniques in depth.
Advanced Splunk
¥90.46
Master the art of getting the maximum out of your machine data using Splunk About This Book A practical and comprehensive guide to the advanced functions of Splunk,, including the new features of Splunk 6.3 Develop and manage your own Splunk apps for greater insight from your machine data Full coverage of high-level Splunk techniques including advanced searches, manipulations, and visualization Who This Book Is For This book is for Splunk developers looking to learn advanced strategies to deal with big data from an enterprise architectural perspective. It is expected that readers have a basic understanding and knowledge of using Splunk Enterprise. What You Will Learn Find out how to develop and manage apps in Splunk Work with important search commands to perform data analytics on uploaded data Create visualizations in Splunk Explore tweaking Splunk Integrate Splunk with any pre-existing application to perform data crunching efficiently and in real time Make your big data speak with analytics and visualizations using Splunk Use SDK and Enterprise integration with tools such as R and Tableau In Detail Master the power of Splunk and learn the advanced strategies to get the most out of your machine data with this practical advanced guide. Make sense of the hidden data of your organization – the insight of your servers, devices, logs, traffic and clouds. Advanced Splunk shows you how. Dive deep into Splunk to find the most efficient solution to your data problems. Create the robust Splunk solutions you need to make informed decisions in big data machine analytics. From visualizations to enterprise integration, this well-organized high level guide has everything you need for Splunk mastery. Start with a complete overview of all the new features and advantages of the latest version of Splunk and the Splunk Environment. Go hands on with uploading data, search commands for basic and advanced analytics, advanced visualization techniques, and dashboard customizing. Discover how to tweak Splunk to your needs, and get a complete on Enterprise Integration of Splunk with various analytics and visualization tools. Finally, discover how to set up and use all the new features of the latest version of Splunk. Style and approach This book follows a step by step approach. Every new concept is built on top of its previous chapter, and it is full of examples and practical scenarios to help the reader experiment as they read.
React: Building Modern Web Applications
¥171.12
Master the art of building dynamic, modern web applications with React About This Book Learn the hot new frontend web framework from Facebook – ReactJS, an easy way of developing the V in MVC and a better approach to software engineering in JavaScript A fast-paced guide to designing and building scalable and maintainable web apps with React.js Learn all the new ES6 features and be among the most prominent JavaScript developers who can write efficient JS programs as per the latest standards Master the art of building modern web applications using React Learn to build modern native iOS and Android applications using JavaScript and the incredible power of React Who This Book Is For This course is for web developers that want to unlock high performance dynamism in the applications that they create. If you want a comprehensive journey into one of the most important JavaScript frameworks around today, dive into this course. What You Will Learn Take control of the front end with reactive JavaScript programming Discover what ReactJS offers your development - before mastering it Create React elements with properties and children Use JSX to speed up your React development process Test your React components with the Jest test framework Learn the latest syntax of ES6 Execute ES6 in a non-supported ES6 environment Learn the principles of object-oriented programming Create a complete single-page application Use an application design plan to write smarter, more meaningful code Learn how to use animations to give extra style to your application Get to grips with the React Native environment Write your own custom native UI components Integrate native modules in Objective-C and Java that interact with JavaScript In Detail ReactJS has helped to transform the web as we know it. Designed by Facebook to help developers build rapid, responsive UI that can deal with data-intensive usage, it’s an essential component in any web developer’s skillset. This ReactJS course, in five connected modules, provides you with a fast, engaging and practical route into ReactJS—so you can build powerful, elegant, and modern web applications. Beginning with the Reactive Programming with JavaScript module, you will learn how to take advantage of a reactive and functional programming paradigm to rethink how you approach your JavaScript code. It’s built to help you understand the concepts, relevant and applicable for any frontend developer. You’ll then dive a little deeper into ReactJS. The second module gives you a rapid look through the fundamentals of ReactJS, showing you how to build a basic application and demonstrating how to implement the Flux architecture. In the third module you will get to grips with ES6—this will make you a more fluent JavaScript developer, giving you control over ReactJS. You can put your old JavaScript hacks aside and instead explore how to create ES6 custom iterators. In the final two modules you’ll learn how to fully master ReactJS, exploring its wider ecosystem of tools that have helped to make it one of the most important tools in web development today. Ending with insights and guidance on React Native, the tool built for today’s demand for native, intuitive user experiences and interfaces, with this course you can be confident in building dynamic and modern apps with React. Style and approach Consisting of five separate modules, journey from the fundamentals of reactive programming to the exciting possibilities of React Native. Each module builds on each other, helping you to incrementally develop your skills and knowledge.

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