Quit worrying about debt. . . .Forget penny-pinching. . . . Stop sacrificing. . . . Forget saving money. You don't get wealthy by putting your money away in a bank account, nor do you become poor just because you bought yourself an extra latte. You get rich by making money . . . and America's leading money-making expert Loral Langemeier can show you how.A timely book with a counterintuitive message, Put More Cash in Your Pocket helps you create your own "lemonade stand" by getting paid for the things you already do. By following Loral's simple and straightforward approach, you'll put more cash as much as $1,000 a month in your pocket in no time.

Get Ready for the Real World How do you get a job without experience and get experience without a jobIt’s the question virtually every college student or recent graduate faces. Now newly revised and updated, Lindsey Pollak’s Getting from College to Career is the definitive guide to building the experience, skills, and confidence you need to succeed in the job search, offering action-oriented tips and strategies ranging from the simple to the expert. Learn how to: ?Get the best tools for career prep and job hunting ?E-mail like a professional ?Go global ?Practice the eight essentials of internship achievement ?Perform five minutes of stand-up ?Overprepare for interviews ?Persist without being a pest Getting from College to Career gives you the essential information and guidance you need to get your foot in the door of the real world. Don’t start your first job search without it!

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff products, services, entertainment and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed one they have branded "Punk Marketing" and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.Punk Marketing is the first shot soon to be heard 'round the world of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

Want freedom from management, mediocrity and moronsEver wonder what the best bosses know that you don'tDo you want to have great employees, people who don't need to be managed and who make everyone around them work harder and raise the department to a higher standardThe Gifted Boss is management guru Dale Dauten's classic yet revolutionary guidebook on teaching managers how to spot and court talent and how to give great employees what they want and need. This is a comprehensive system full of valuable insight and lessons aimed at creating the best work environment for the best people. Throughout The Gifted Boss, Dale Dauten defines his different breed of leader as one who is able to shape a business environment and culture that is a magnet for self-motivated employees. Dauten's starting point is a powerful fact about hiring great employees: the best ones are almost never in the job market. His system also includes a discussion of "ideal turnover" and how the great managers employ "the secret skill" of "de-hiring" to gracefully move mediocre employees up or out. Throughout his discussions, Dauten incorporates priceless knowledge gained from an exhaustive search for America's best bosses. The wisdom he acquired was startling, and it pertained to every type of organization: "Different isn't always better, but better is always different." The Gifted Boss has already earned itself a cult following. Now, based on conversations with hundreds of readers, Dauten has revised his work by adding a quick-start guide to help his audience get fast results and a discussion guide to help executives share the book with their teams. Though new technology continues to bring new changes to communication in the workplace, The Gifted Boss still remains the essential guide to maneuvering the tricky world of managing the modern employee. It belongs on every businessperson's desk.

In Everything Is Possible, Dan Abraham, the legendary founder of Slim-Fast, recounts the story of his personal and business life, starting from his childhood and army years and his purchase of Thompson Medical for $5,000 when he was in his early twenties, and culminating in the sale of Slim-Fast for $2.3 billion in 2000. At the heart of Everything Is Possible are 16 life lessons that Abraham has picked up in sixty years of a hard-working business career. Among them: ?There is no such thing as a mistake (see pages 198–202) ?Why I always insured that my suppliers made a profit (see pages 208–9) ?The philosophy of continuous improvement (see pages 202–5) ?If you have a theory and the facts dispute it, drop your theory (pages 205–8) ?The realization that we all have both good and bad luck in our lives, but many of us don't prepare for either (pages 216–9) ?I never saw a man pick a fight with a stronger man (pages 191–5) But this memoir, a brilliant guide for anyone starting and growing a business, is about far more than business. Abraham tells the heartwarming story of growing up in a modest home in Long Beach, New York, and the lessons he learned from his mother, father, and one high school teacher that have guided him ever since. And there is more, much more: a discussion of his beliefs about the pleasure of giving; what he has learned from Judaism about ethics and the Golden Rule; and what he learned from his experiences with the FDA about the importance of compromise and about the necessity to fight hard when you believe you're right. At a time, when newspapers are filled with reports of business fraud and deceptions, and when so many people believe that to have spectacular success in business you have to be ruthless and dishonest, this is an account of a business life that has been lived honorably, passionately, and successfully, and with fun. Everything Is Possible is a book to be savored and shared with young and old alike.

Change the way you think about new ideas by steering your creativity in new and more productive directions. Ideas. Whether the goal is to create a billion-dollar business, fix a broken process, reduce expenses, or simply find the perfect gift for that special someone, we all need a steady stream of breakthrough ideas and we've all learned from experience that traditional brainstorming doesn't generate them.Former McKinsey consultants Kevin P. Coyne and Shawn T. Coyne have spent more than a decade developing a better approach Brainsteering that takes brainstorming and other outdated ideation techniques and "steers" them in a more productive direction by better reflecting the way human beings actually think and work in creative problem-solving situations. By introducing just the right amount of structure into the process, and asking just the right questions, Brainsteering has helped Fortune 500 companies, small not-for-profits, and individuals alike generate ideas they previously could never have imagined.Peppered with thought-provoking and entertaining examples drawn from the workplace and popular culture, Brainsteering can help anyone develop breakthrough ideas, whether working alone on a one-time problem or turning an entire organization into an ongoing "idea factory." And getting started is easy: simply ask the right questions, and good ideas will follow.

How do you get a job without experience and get experience without a jobIt's the question virtually every college student or recent graduate faces. In Getting from College to Career, Lindsey Pollak offers the first definitive guide to building the experience, skills, and confidence you need before starting your first major job search. Her 90 action-oriented tips include strategies ranging from the simple to the expert, including: Avoid the biggest mistake in career prep and job hunting Subscribe to a daily newspaper E-mail like a professional Make every event a networking success Practice the eight essentials of internship achievement Perform five minutes of stand-up Overprepare for interviews Persist Getting from College to Career gives you the essential information and guidance you need to get your foot in the door of the real world. Don't start your first job search without it!

The first book to explain the new world of alternative investing, showing how anyone can use nontraditional options to significantly increase returns and lower risksThe world's elite investors have long relied on alternative investments to produce superior returns. Until now, these strategies were the exclusive purview of institutions and the superwealthy, but today any informed investor can play the same game. A rainbow of investment options timber, start-ups, master limited partnerships (MLPs), hedged strategies, managed futures, infrastructure, peer-to-peer lending, farmland, and dozens of other nontraditional strategies can provide dramatically better gains, with less total risk, than the standard choices. In The Alternative Answer, Bob Rice, Bloomberg TV's Alternative Investments Editor, leads an entertaining and easy- to-understand tour of this world, and suggests specific alternative investments for all four key of a portfolio: safely generating more current income, decreasing risks of economic shocks, significantly increasing long-term profits, and protecting purchasing power over time.Regardless of experience or net worth, readers will learn exactly how to substantially improve investment performance in the same way that the world's best investors already do. Stocks and bonds alone aren't nearly enough. Investors need an alternative answer and now they have it.

Drawing on his experience as a leader in some of the nation's largest corporations, Baum issues a convincing call for honest, ethical, "transparent" dealing throughout the business world. Baum outlines the management techniques he uses within and without the company to get outstanding results without skirting the rules or bending the truth. Baum maintains that by fostering trust, integrity and accountability at all levels within the corporation, managers can stop the erosion of employee loyalty, restore consumer trust in brands, products, and American business. Baum teaches executives fresh ways of managing Wall Street analysts, communicating with shareholders, and wading through the complex maze of social responsibility issues.As a member of six corporate boards, Baum offers unique insight into transparent leadership, including the advantages and pitfalls of corporate governance, and the pressures executives face in reporting earnings. He also discusses the importance of setting standards for ethical business practices, yet highlights the dangers of government regulations that may result in excessive compliance costs at the expense of shareholders, creative risk taking, and innovation.

Why is medical care in the United States so expensiveFor decades, Americans have taken it as a matter of faith that we spend more because we have the best health care system in the world. But as costs levitate, that argument becomes more difficult to make. Today, we spend twice as much as Japan on health care—yet few would argue that our health care system is twice as good. Instead, startling new evidence suggests that one out of every three of our health care dollars is squandered on unnecessary or redundant tests; unproven, sometimes unwanted procedures; and overpriced drugs and devices that, too often, are no better than the less expensive products they have replaced. How did this happenIn Money-Driven Medicine, Maggie Mahar takes the reader behind the scenes of a $2 trillion industry to witness how billions of dollars are wasted in a Hobbesian marketplace that pits the industry's players against each other. In remarkably candid interviews, doctors, hospital administrators, patients, health care economists, corporate executives, and Wall Street analysts describe a war of "all against all" that can turn physicians, hospitals, insurers, drugmakers, and device makers into blood rivals. Rather than collaborating, doctors and hospitals compete. Rather than sharing knowledge, drugmakers and device makers divide value. Rather than thinking about long-term collective goals, the imperatives of an impatient marketplace force health care providers to focus on short-term fiscal imperatives. And so investments in untested bleeding-edge medical technologies crowd out investments in information technology that might, in the long run, not only reduce errors but contain costs. In theory, free market competition should tame health care inflation. In fact, Mahar demonstrates, when it comes to medicine, the traditional laws of supply and demand do not apply. Normally, when supply expands, prices fall. But in the health care industry, as the number and variety of drugs, devices, and treatments multiplies, demand rises to absorb the excess, and prices climb. Meanwhile, the perverse incentives of a fee-for-service system reward health care providers for doing more, not less. In this superbly written book, Mahar shows why doctors must take responsibility for the future of our health care industry. Today, she observes, "physicians have been stripped of their standing as professionals: Insurers address them as vendors ('Dear Health Care Provider'), drugmakers and device makers see them as customers (someone you might take to lunch or a strip club), while . . . consumers (aka patients) are encouraged to see their doctors as overpaid retailers. . . . Before patients can reclaim their rightful place as the center—and indeed as the raison d'être—of our health care system," Mahar suggests, "we must once again empower doctors . . . to practice patient-centered medicine—based not on corporate imperatives, doctors' druthers, or even patients' demands," but on the best scientific research available.

A riddle: Five frogs are sitting on a log. Four decide to jump off. How many are leftAnswer: Five WhyBecause there's a difference between deciding and doing. Written by Mark L. Feldman and Michael F. Spratt of PricewaterhouseCoopers, Five Frogs on a Log offers readers an entertaining and no-nonsense field guide to the mergers and acquisitions jungle, packed with insight and instruction for executing corporate change and capturing shareholder value. Whether you're buying another company or acquiring a new vision of the future, this book proffers an unconventional perspective and a practical, readily accessible set of solutions to the single greatest challenge facing today's managers: executing rapid transitions ion mergers, acquisitions and gut wrenching change. Designed for corporate managers and CEOs caught up in the whirlwind of change, every chapter provides accessible ideas and wisdom for navigating the most demanding business transitions. The authors offer a unique hands-on perspective based on their work with top Fortune 500 firms. As they state: "Increasingly, the companies that win are those that learn faster, act quicker and adapt sooner. They will compress time by making and executing early, informed decisions about economic value creation, ruthless prioritization and focused resource allocation. They will use these decisions to take early firm stands on management deployment, organization structure and culture. Their actions will increasingly be linked to long-term, sustained economic value creation." The advice and expertise offered in this book can be used to solve a range of operational problems from speeding up new product development to merging two businesses; from changing company culture to repositioning a business in a while new marketplace. Whatever the challenges and opportunities facing you, your company, your industry, Five Frogs on a Log will move you from deciding to doing.

Are you ready for the inevitable day whenyou will have to act as parent to your parentsProtecting Your Parents’ Money is the essential financial handbook that will help you navigate this confusing and difficult transition, providing a game plan for tackling complex issues like estate planning, retirement income and savings, and long-term health care. Most important, it will help bridge the communication barrier between parents and adult children, which often makes the process much more difficult than it needs to be. Important topics include: ?Personal Finance 101, the Senior Years: The essential definitions and workings of the myriad investment options and financial requirements your parents will deal with in retirement. ?The Move: How to find the right nursing homes or retirement communities, comparing costs and factoring your parents’ assets into the mix. ?Understanding Medicare: What it is, how to qualify for coverage, and what it means for your parents’ finances. ?Elder Fraud: How to look for telltale signs that your parents have been victimized.

A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emerged a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. In C-Scape, Larry Kramer leads the reader through this new, evolving world where the challenges are daunting but the opportunities are huge.A seasoned journalist turned superstar digital entrepreneur and venture capitalist, Kramer learned early on to survive and overcome the forces that are remaking the business landscape: the digital media revolution. Why mediaEvery aspect of every business is increasingly carried out through the media. From advertising and marketing to sales and customer service, from product design to manufacturing, everything that happens anywhere in business is ever more likely to happen on a screen or handheld device. That means any business could fall to the same threats facing the newspaper business and the music industry unless that business learns to navigate the four Cs. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent. No leader, whether at the helm of a small business or a conglomerate, will read this book without seeing the business world anew and finding practical ways to put this book's four powerful precepts immediately to work.

If you're loosing sleep over your financial worries, help is here at last.Whether you're fretting over a mortgage that's been denied; a loan that's delayed; a marriage settlement that seems unfair; or a business that's struggling, this extraordinary book will not only help you rest easy, it will show you how to turn adversity into success.Here you'll learn the Pollan method for turning no into yes: how to determine your problem; how to make sure you're dealing with only one problem at a time; and how to create an environment of trust. With literally hundreds of scenarios to illustrate it's success, this unique and practical method will make you feel like you've got a coach, strategist, and motivator at your beck and call -- and will help you sleep well, knowing you're on the way to getting what you want.

William Ury, coauthor of the classic bestseller on negotiation Getting to Yes, has taught tens of thousands of people from all walks of life managers, salespeople, students, parents, lawyers, and diplomats how to become better negotiators. Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be. The biggest obstacle is actually ourselves our natural tendency to react in ways that do not serve our true interests.But this obstacle can also become our biggest opportunity, Ury argues. If we learn to understand and influence ourselves first, we lay the groundwork for understanding and influencing others. In this indispensable prequel to Getting to Yes, Ury draws deeply on his personal and professional experience negotiating conflicts around the world to present a practical method to help you get to yes with yourself first, dra-matically improving your ability to get to yes with others. Extraordinarily useful and elegantly simple, Getting to Yes with Yourself is an essential guide to achieving the inner satisfaction that will, in turn, make your life better, your relationships healthier, your family happier, your work more productive, and the world around you more peaceful.

Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice pricing can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%.The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers. But how do executives and managers set the right priceUnderpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company whether a multinational conglomerate, a small business, or even a nonprofit can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. The result is a mind-opening, clear blueprint for com-panies to price for profit and growth.

The workplace guide to putting "I wish I'd said" moments in the past Ever wish that you could have a "do over" after a conversation at workDo you often find yourself regretting what you've said to a coworker or kicking yourself for not saying something better, stronger, or more preciseIf so, you're like most people, and in Comebacks at Work, management professor and consultant Kathleen Kelley Reardon, Ph.D., provides the tips and tools you need to know what to say and how to say it better next time.In this compelling, entertaining book, Reardon argues that we are responsible for 75 percent of the way we're treated at work, and our success or failure at the workplace depends largely on how we handle ourselves in conversation with our colleagues. To break free of the stale *s and expected actions that allow politically astute people to manipulate us, we must increase our conversational awareness and effectively employ what Reardon calls "comebacks." Comebacks at Work provides a game plan for doing so and explains: Why some comebacks work, while others fall flat; Why our mind goes blank when we are confronted, and how to overcome that response; How to determine which comebacks work, and when to use them. Every conversation is different, and while many situations are common, one set of comebacks isn't enough. Offering a personalized repertoire of comebacks and a plan for using them strategically as well as the skills you will need to package them for maximum effect, Comebacks at Work will prepare you for any difficult conversation that comes your way.

An inspiring exploration of how unorthodox business practices and the freedom to experiment can fuel innovationWe're at a crossroads. Many iconic American companies have been bailed out or gone bankrupt; others are struggling to survive as digitization and globalization remake their industries. At the same time, the tectonic forces disrupting U.S. corporations ubiquitous bandwidth and computing power, cheap manufacturing and distribution have enabled large organizations to foster new innovations and products through experiments that are at once more aggressive and less risky than they would have been twenty years ago. At companies such as Google, employees are encouraged to spend 20% of their work time on projects they're personally interested in. Almost half of Google's new product launches have originated from this policy, including Gmail and AdSense. Now other companies have adopted the concept, providing them a path to innovation and profits at a time of peril and uncertainty and offering employees creative freedom when many are feeling restless.The 20% Doctrine is about goofing off at work, and how that goofing off can drive innovation and profit. Here Ryan Tate examines the origins and implementation of 20% time at Google, then looks at how other organizations such as Flickr, the Huffington Post, and even a school in the Bronx have adapted or reinvented the same overall concept, intentionally and serendipitously. Along the way, he distills a series of common themes and lessons that can help workers initiate successful 20% style projects within their own organizations. Only through a new devotion to the unhinged and the ad hoc can American businesses resume a steady pace of development and profitability.

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.Management minds are not on the same wavelength as marketing minds.What makes a good chief executiveA person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer.What makes a good marketing executiveA person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations culled from years on the front lines support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

The negotiating secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Negotiating. Includes how to: ? Set clear goals and limits ? Understand your potential adversary or partner ? Use and interpret body language ? Deal with difficult people ? Close brilliant deals

The management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Management. Includes how to: ? Build a goal-oriented team ? Successfully manage individuals, teams and projects ? Set clear goals and give quality feedback ? Get things done on time and on budget ? Deal with difficult situations