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Brand Strategy and Management for Law Firms
￥2452.50
An effective brand strategy that is clearly understood and supported throughout your firm is crucial if you want to attract and retain profitable clients and sustain a talented workforce. Managing Partner’s Brand Strategy and Management for Law Firms report provides a comprehensive framework and guidelines for developing a brand strategy tailored to your firm. Packed with key concepts, practical tools, tips and advice this report will give you an understanding of brand and how it can be developed and strengthened as your firm’s most invaluable asset. Specifically, this report will help you to: Understand the key elements of personal brands, firm brand, and the employment brand – and how they relate to each other; Align your brand strategy with your overall firm strategy, vision and values; Realise the importance of brand names, icons or logos, design and aesthetics; · Understand the key brand considerations when using online channels – websites, blogs, LinkedIn, Twitter and Facebook; · Create a customised brand stress-test and make improvements to strengthen your firm’s brand accordingly and ensure its success; · Get partners and staff on board to support and grow your brand; and · Avoid brand mistakes and overcome the common challenges – including recommended steps for managing your brand before, during and following a merger. · Brand Strategy and Management for Law Firms features insightful case studies, examples and expert contributions from the likes of Norton Rose South Africa, DLA Phillips Fox, Lex Mundi, Lex Africa and more… They reveal practical tips, lessons learned and mistakes made that will prove invaluable in the development and management of your own brand strategy.
The Hour Between Dog and Wolf: Risk-taking, Gut Feelings and the Biology of Boom
￥73.58
As scandal and the aftershocks of the crash rock the financial world, former Wall Street trader John Coates investigates why our financiers are driven to take risks. Now shortlisted for the 2012 Financial Times and Goldman Sachs Business Book of the Year Award and the Wellcome Trust Book Prize, this startling and unconventional book sees neuroscientist and former Wall Street trader John Coates explain something we have long suspected: that we think with our body as well as our brain. And this only intensifies when we take risks; at work, in sport and on the financial markets. Making and losing money provokes an overwhelming biological response, and this can alter the way we behave. Could this bodily turmoil lead to the kind of irrational behaviour that so regularly upsets the global economy? In a series of groundbreaking experiments, Coates has shown that under the pressure of risk our biology transforms us into different people. Traders and investors are especially prone, becoming revved-up and testosterone-driven when on a winning streak, and tentative and risk-averse when cowering from losses. Revealing the biology of bubbles and crashes, The Hour Between Dog and Wolf sheds new and surprising light on issues that affect us all.
When Genius Failed: The Rise and Fall of Long Term Capital Management
￥66.22
Picking up where Liar’s Poker left off (literally, in the bond dealer’s desks of Salomon Brothers) the story of Long-Term Capital Management is of a group of elite investors who believed they could beat the market and, like alchemists, create limitless wealth for themselves and their partners. Founded by John Meriweather, a notoriously confident bond dealer, along with two Nobel prize winners and a floor of Wall Street’s brightest and best, Long-Term Captial Management was from the beginning hailed as a new gold standard in investing. It was to be the hedge fund to end all other hedge funds: a discreet private investment club limited to those rich enough to pony up millions. It became the banks’ own favourite fund and from its inception achieved a run of dizzyingly spectacular returns. New investors barged each other aside to get their investment money into LTCM’s hands. But as competitors began to mimic Meriweather’s fund, he altered strategy to maintain the fund’s performance, leveraging capital with credit on a scale not fully understood and never seen before. When the markets in Indonesia, South America and Russia crashed in 1998 LCTM’s investments crashed with them and mountainous debts accumulated. The fund was in melt-down, and threatening to bring down into its trillion-dollar black hole a host of financial instiutions from New York to Switzerland. It’s a tale of vivid characters, overwheening ambition, and perilous drama told, in Roger Lowenstein’s hands, with brilliant style and panache.
Management (Collins Business Secrets)
￥51.50
The management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Management. Includes how to: ? Build a goal-oriented team ? Successfully manage individuals, teams and projects ? Set clear goals and give quality feedback ? Get things done on time and on budget ? Deal with difficult situations
Project Management (Collins Business Secrets)
￥22.76
The project management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Project Management. Includes how to: ? Deliver a successful project from start to finish ? Communicate effectively with people at all levels ? Manage changes and control scope creep ? Identify and deal with risks ? Work with common project management methodologies
Negotiating (Collins Business Secrets)
￥51.50
The negotiating secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Negotiating. Includes how to: ? Set clear goals and limits ? Understand your potential adversary or partner ? Use and interpret body language ? Deal with difficult people ? Close brilliant deals
Resistance to Innovation
￥370.82
Every year, about 25,000 new products are introduced in the United States. Most of these products fail-at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these "e;early adopters"e; comprising only 20 percent of the consumer population.Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. The authors identify two competing definitions of resistance: In marketing, resistance denotes a reluctance to adopt a worthy new product, or one that offers a clear benefit and carries little or no risk. In the field of organizational behavior, employees are defined as resistant if they are unwilling to implement changes regardless of the reasons behind their reluctance. Seeking to clarify the act of rejecting a new product from the reasons-rational or not-consumers may have for doing so, Oreg and Goldenberg propose a more coherent definition of resistance less encumbered by subjective, context-specific factors and personality traits. The application of this tighter definition makes it possible to disentangle resistance from its sources and ultimately offers a richer understanding of consumers' underlying motivations. This important research is made clear through the use of many real-life examples.
Getting from College to Career
￥99.65
Get Ready for the Real World How do you get a job without experience and get experience without a jobIt’s the question virtually every college student or recent graduate faces. Now newly revised and updated, Lindsey Pollak’s Getting from College to Career is the definitive guide to building the experience, skills, and confidence you need to succeed in the job search, offering action-oriented tips and strategies ranging from the simple to the expert. Learn how to: ?Get the best tools for career prep and job hunting ?E-mail like a professional ?Go global ?Practice the eight essentials of internship achievement ?Perform five minutes of stand-up ?Overprepare for interviews ?Persist without being a pest Getting from College to Career gives you the essential information and guidance you need to get your foot in the door of the real world. Don’t start your first job search without it!
In-N-Out Burger
￥88.56
The untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead fastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following. Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink. This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.
You Can't Win a Fight with Your Boss
￥84.82
You can't win a fight with your boss.If you have ever thought otherwise, then you're dead wrong. And you're career is over, too.In this lively guide to surviving the pitfalls of the modern corporate environment, Tom Markert, a senior executive at information giant ACNielsen, presents 56 practical rules that every employee, manager, and executive must follow in order to find corporate success. With rules such as "Work hard and smart" and "Find a good boss" Markert addresses some of the most important questions facing corporate executives today. Here, in colorful and inspiring language, he offers practical advice on how to impress and make your boss look good, how to position yourself for success, and how to address work and social situations that every employee must conquer.And, most important, Markert covers the number one question in any employee's mind: How do I work with my bossHere, this book becomes an indispensable guide to corporate life. Markert draws on his experience to illustrate these rules with telling, and often funny, anecdotes about people who have not followed the rules and paid the ultimate corporate price -- failure, embarrassment, and a career stopped dead in its tracks.
Common Sense Business
￥112.00
Do you own or plan to own a small businessDo you work for a small business and desire to better understand your bossDo you know someone who owns a business and wants to be stronger, more focused, and more successfulThis is the book for you.The truth is that many business books offer a lot of wonderful sounding theories, but they have little practical application in the real world of small business. Common Sense Business is full of life-and-death ideas. Follow Steve Gottry's advice and your business will live and thrive. Ignore it and your business could founder or die. Benefit from Gottry's experience as an entrepreneur who grew a hugely successful media agency, experienced a harrowing business failure, then rebounded with a new business and a fresh start on life.Common Sense Business tells you how to succeed throughout every phase of the small business life cycle -- from starting to operating, growing, and even closing down a business. No matter the state of the economy or the maturity of your business, you will find winning solutions to the questions and situations you face every day. Steve Gottry will help you understand yourself; your employees, customers, and vendors; and how people come together to form a successful business. You will learn how to maximize your business's assets and how to ward off those threats that could eat away at your resources and peace of mind, including debt, sloppiness, addiction, and fear. Warm, honest, funny, and factual, entrepreneur Steve Gottry tells the whole truth about successfully managing a business through good times and bad.
Punk Marketing
￥101.00
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff products, services, entertainment and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed one they have branded "Punk Marketing" and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.Punk Marketing is the first shot soon to be heard 'round the world of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.
Career GPS
￥84.16
The workplace is constantly in flux, and even now there are new opportunities open to women. But to take advantage of these possibilities, it's essential to know the current rules for corporate success. This isn't your father's or your mother's workplace anymore! Whether it's the CEO seat, an executive manager slot, or a more intrapreneurial position, women who follow Career GPS will have what it takes to gain their professional goals.Dr. Ella L. J. Edmondson Bell, Ph.D., an authority on career development, has worked with women across a variety of fields and in different kinds of corporations, from Fortune 500s to start-ups. Here she offers guidelines to help women forge their own pathways to professional ascent, providing tips for maximizing a review, networking in a relevant way, and much more. According to Dr. Bell: Think working hard is enough to be recognizedIt's not enough to assume your effort will speak for itself. You have to socialize with the decision makers. It might not mean you have to pick up the golf clubs, but you do have to figure out what works in your own organization. Parlez-vous Fran?isLearning MandarinIf you work for a global company and aspire to an extreme job or higher, make it known that you would take an overseas assignment to advance your career. Nowhere to go right nowEven in hard times there are options. Learn a lateral skill such as accounting so when the company is firing on all engines again, you will impress through the breadth of your knowledge. Drawing from her work as a consultant to some of the country's most prestigious Fortune 100 companies, Dr. Bell helps readers succeed at every level in a dynamic corporate marketplace. Career GPS combines Dr. Bell's academic knowledge and expertise with dozens of heartfelt first-person stories from smart women who rose through the ranks. Here is a book that will guide women of all cultures, ages, and levels of experience to their career goals.
Reengineering Management
￥90.77
The co-author of the monumental bestseller Reengineering the Corporation continues the reengineering revolution with another national bestseller that has already sold more than 165,000 copies in hardcoverReengineering Management is a brilliant, practical and much needed book on the most powerful management idea of the decade. Reengineering changing the traditional and outdated organization, processes and culture of a company is corporate America's greatest challenge today.In Reengineering Management, Champy examines the far-reaching changes managers must make for themselves and their companies to succeed in an era of unprecedented competition. Through his extensive consulting and research work, he shows how reengineering succeeds only when managers reinvent their own jobs and managerial styles. Otherwise, the ultra-efficient and effective reengineered processes for acquiring and serving customers, filling orders, bringing new concepts to market and other key business activities eventually fall apart.Champy illustrates this new management agenda through first-hand experiences of managers of reengineered operations at Federal Express, Wisconsin Electric, CIGNA Health Care, Hewlett-Packard, AT&T Universal Card Services and other companies. Champy shows how they are mastering the managerial challenges of reengineering, and as a result are making their organizations exciting and competitive. As more and more organizations reengineer, the experiences of these managers will become an insiders' guide to managerial life in the company of the future.Reengineering Management picks up where Reengineering the Corporation left off by exploring the managerial implications of the reengineered workplace. As reengineering becomes critical to all organizations, Reengineering Management will be the road map for managerial success in the future. It is, indeed, the manifesto for the next managerial revolution.
Beyond the Grave, Revised and Updated Edition
￥110.71
This expert, one-of-a-kind handbook shows you how to ensure that your inheritance instructions will be carried out the way you want them to be; protect your children's inheritance from creditors, ex-spouses, addictions, tax troubles, mismanagement, squandering, and other risks of loss; prevent family conflict that can arise when parents die and children divide the family money leave more money to your children and grandchildren, and less to the IRS; avoid creating inheritance problems in your family with cautionary tales of inheritance planning gone bad; understand why you still have to deal with estate tax issues even if your net worth falls below the new death-tax-exemption.
Die Broke
￥95.39
From America's most trusted financial advisor comes a comprehensive guide to a new and utterly sane financial choice. In Die Broke, you'll learn that life is a game where the loser gives his money to Uncle Sam at the end. There are four steps to the process: Quit Today No, don't tell your boss to shove it...at least not out loud. But in your head accept that from this day on you're a free agent whose number one workplace priority is your personal bottom line.Pay Cash You should be as conscious of spending as you are of saving. Credit should be a rarely used tool for those few times (buying homes and cars) when paying cash is impossible.Don't Retire Your work life should be a journey up and down hills, rather than a climb up a sheer cliff that ends with a jump into the abyss.Die Broke It sounds terrifying, the one intolerable outcome to your financial life. And yet, in truth, dying broke might be your best option for a life without fear: fear of failure and privation now, fear of impoverishment in the long run.
Put More Cash in Your Pocket
￥94.10
Quit worrying about debt. . . .Forget penny-pinching. . . . Stop sacrificing. . . . Forget saving money. You don't get wealthy by putting your money away in a bank account, nor do you become poor just because you bought yourself an extra latte. You get rich by making money . . . and America's leading money-making expert Loral Langemeier can show you how.A timely book with a counterintuitive message, Put More Cash in Your Pocket helps you create your own "lemonade stand" by getting paid for the things you already do. By following Loral's simple and straightforward approach, you'll put more cash as much as $1,000 a month in your pocket in no time.
Awakening the Entrepreneur Within
￥88.56
A business without a dream is like a life without a purpose. Michael Gerber Dream Vision Purpose MissionThese words have been defining the life of Michael Gerber, bestselling author and international small business guru. He created E-Myth Worldwide in 1977 to transform the way that small business owners grow their companies. Now he's created In The Dreaming Room as a place where entrepreneurs and future entrepreneurs come to discover how to make their dreams a reality.Michael's Dream: to inspire people to dream by awakening the entrepreneur within them. Michael's Vision: to be the authority for helping dreamers everywhere create the small businesses they once could only imagine.Michael's Purpose: to transform the lives of ordinary people by providing them with the thrill of creation while creating the means to generate their own and others' economic freedom.Michael's Mission: to create a turnkey system for awakening the entrepreneur within every person who wishes to go into business for themselves, while providing them with the support for doing it.And he has done it. In Awakening the Entrepreneur Within you are invited into the Dreaming Room, where your own entrepreneurial dreams will come alive and become reality. Michael will help you shape your dream into a viable, economically successful company! As he writes: It is time to dream. It is time to care about something bigger than you. It is time to imagine something sorely needed in the world the world you live in that somebody would pay to have. It is time to look around you and ask yourself, 'What's missing in this pictureIf you see something missing in your world, it's time to start dreaming. Let Michael Gerber welcome you to the Dreaming Room.
In the Black
￥90.73
With economic uncertainty reaching unprecedented levels, Aaron W. Smith's accessible nine-step plan to take control of your financial future will resonate whether you're just starting out or finding yourself midlife with concerns about your retirement. In The Black will transform your retirement plans, regardless of income, by offering concrete advice on what opportunities are available and using real-life examples to illustrate how anyone can achieve their financial dreams be they middle- aged and facing debt or actively saving since their early twenties. In clear, easy-to-follow steps, readers will learn how to: Overcome historical resistance to investing Save for retirement while keeping kinship ties intact Use faith as a motivator for saving and strengthening financial discipline Break through denial about changes in Social Security and pension plans. . . and much more.
Console Wars
￥111.91
A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry in development as a feature film from Sony PicturesIn 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry.
How to Work a Room, 25th Anniversary Edition
￥88.56
The classic bestseller on socializing now fully updated for social interactions in a digital ageHow to Work a Room is the classic bestselling book on improving communication and socializing skills, and using them to create and leverage connections. This Silver Anniversary Edition is fully revised and updated to include the role of technology and social media in networking, as well as Susan RoAne's proven tips for using digital strategies to your advantage plus practical hints for starting conversations and strengthening rapport with strangers. How to Work a Room: The 25th Anniversary Edition is a vital tool for business professionals, job seekers and career changers of all ages.
