购物车
个人中心
Vladimir Tism?neanu - ieri ?i azi
￥48.97
Spre deosebire de celelalte c?r?i ale sale, constituite ca ni?te a?a-zise ?fabule“ (sfaturile de business fiind oferite sub forma unor pove?ti moralizatoare), Avantajul-De ce s?n?tatea organiza?ional? este cel mai important atu ?n afaceri este o lucrare teoretic? (de?i pres?rate cu exemple concrete din practica de consultan?? a autorului ?i a echipei sale) ?i care sintetizeaz? principiile expuse ?n alte lucr?ri ale sale.La baza strategiei sale pentru echipele de conducere st? conceptul de ?s?n?tate organiza?ional?“, de care, din p?cate, mul?i lideri nu mai ?in cont atunci c?nd ?ncearc? s? ob?in? avantajul ?n fa?a competi?iei. Ei se axeaz? pe tehnologie de ultim? or?, strategii de marketing imbatabile sau planurile de afaceri complexe. Nu exist?, ?ns?, sus?ine Lencioni pe parcursul c?r?ii sale, o cale mai bun? de a ajuta o companie s? progreseze ?i s? se dezvolte s?n?tos dec?t elimin?nd cauzele care stau la baza intrigilor de culise, a confuziei, a fluctua?iei de personal ?i ?n general a tuturor disfunc?iilor. ?n acest scop, autorul propune patru ?discipline“ esen?iale, pe care le explic? ?n detaliu: 1. Construirea unei echipe de conducere bine ?nchegate (ceea ce presupune stabilirea unei rela?ii de ?ncredere, ?ncurajarea conflictelor productive, angajamentul asumat, responsabilizare reciproc? ?i concentrarea pe ob?inerea de rezultate);2. Crearea clarit??ii (toat? lumea trebuie s? fie pe aceea?i lungime de und? privind motivul existen?ei companiei, valorile specifice ale acesteia, strategiile de afaceri etc., ?n vederea atingerii scopurilor comune); 3. Supracomunicarea clarit??ii (liderii le explic? ?i le amintesc constant angaja?ilor aspectele clarit??ii) 4. Consolidarea clarit??ii (selectarea personalului pe baza valorilor comportamentale ?i integrarea lor corect? ?n organiza?ie). Ni?te reguli simple, de bun-sim?, pe care to?i liderii ar trebui s? le cunoasc? ?i s? le respecte, pentru ca organiza?ia pe care o conduc s? ating? succesul la care au visat ?ntotdeauna.
Brand Strategy and Management for Law Firms
￥2452.50
An effective brand strategy that is clearly understood and supported throughout your firm is crucial if you want to attract and retain profitable clients and sustain a talented workforce. Managing Partner’s Brand Strategy and Management for Law Firms report provides a comprehensive framework and guidelines for developing a brand strategy tailored to your firm. Packed with key concepts, practical tools, tips and advice this report will give you an understanding of brand and how it can be developed and strengthened as your firm’s most invaluable asset. Specifically, this report will help you to: Understand the key elements of personal brands, firm brand, and the employment brand – and how they relate to each other; Align your brand strategy with your overall firm strategy, vision and values; Realise the importance of brand names, icons or logos, design and aesthetics; · Understand the key brand considerations when using online channels – websites, blogs, LinkedIn, Twitter and Facebook; · Create a customised brand stress-test and make improvements to strengthen your firm’s brand accordingly and ensure its success; · Get partners and staff on board to support and grow your brand; and · Avoid brand mistakes and overcome the common challenges – including recommended steps for managing your brand before, during and following a merger. · Brand Strategy and Management for Law Firms features insightful case studies, examples and expert contributions from the likes of Norton Rose South Africa, DLA Phillips Fox, Lex Mundi, Lex Africa and more… They reveal practical tips, lessons learned and mistakes made that will prove invaluable in the development and management of your own brand strategy.
Successful Networking in 7 simple steps
￥61.51
7 simple steps to help you get what you want from networking Networking: get it right, and it provides an opportunity for learning and expanding your business contacts. But there are so many ways to get it wrong. Maybe you’ve learnt this the hard way, or maybe you don’t know where to start. Whether you’re setting out into the world of business for the first time, planning a return visit or want to be the best in the job you’re in, this is the book for you. Follow these 7 simple steps to pick your way through the minefield that is networking. We’ll take you from creating new opportunities to maintaining valuable relationships, and show you how to survive any difficult moments along the way.
Excelen?a ?n management. Trei reguli pentru succes
￥66.22
Un program de preg?tire pentru managerii ?n formare ?Una dintre cele mai bune cinci c?r?i de business pentru cariera ta.“ – Wall Street Journal ?Sfaturi practice privitoare la tehnicile care ?i pot ajuta pe manageri s? devin? mai eficien?i.“– Forbes Drumul spre dob?ndirea pozi?iei de manager eficient este unul obositor ?i dificil. Te confrun?i cu a?tept?ri contradictorii din partea subordona?ilor, a superiorilor, a colegilor cu acela?i statut ca al t?u ?i a clien?ilor. Cum ai putea st?p?ni arta de a conduce? Cum s? faci fa?? dificult??ilor zilnice din activitatea de management? Excelen?a ?n management este un ghid indispensabil pentru autoevaluarea celor care ocup? pozi?ii de conducere ?i pentru ?n?elegerea lucrurilor pe care le pot face pentru a-?i ?mbun?t??i performan?ele. Sfaturile inteligente ?i practice, conceptele esen?iale ?i exemplele pe care le con?ine le vor permite at?t ?efilor afla?i la ?nceput de carier?, c?t ?i celor cu experien?? s?-?i ating? poten?ialul maxim de lider. Lectur? obligatorie pentru manageri! ?Un clasic modern.“ – Financial Times
Sberbank:The Rebirth of Russia’s Financial Giant
￥90.03
The book sheds light on how Sberbank of Russia was transformed from the old-school institution with outlived Soviet practices into a decent member of the world’s financial elite and one of the richest brands on the planet. Sberbank reform was an unprecedented event in the history of Russian business. Never before such a large post-Soviet establishment has undergone such a radical and total reorganization according to western patterns. Initiator of the Sberbank reform in 2007 is the ex-minister and well-known liberal German Gref, whose ambitious plan was to turn this huge, unwieldy institution into an advanced financial company. Wins and losses of Gref’s team became not just a personal achievement or the bank’s chief failure. They essentially answered the key question of Russian business: can people in Russia work on the same level as people in the West? For the purpose of this book, journalist Eugeny Karasyuk conducted dozens of interviews with employees of Sberbank on different levels. The result is a breathtaking economic thriller with a remarkable story of how progressive management techniques were implemented in that reality. Sberbank: The Rebirth of Russia’s Financial Giant will be interesting to anyone seriously considering reforms in one’s company, and those who are curious about doing business with Russia. Translated from the Russian by Lewis White.
