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Marketing (Collins Business Secrets)
￥51.50
The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: ? Position your product for a target market ? Build a brilliant marketing plan ? Create stunning branded marketing materials ? Use memorable publicity to build market interest ? Take advantage of new technology
Willing Slaves: How the Overwork Culture is Ruling Our Lives
￥72.40
A hard-hitting exposé of the overwork culture and modern management techniques that seduce millions of people to hand over the best part of their lives to their employer. Work has come to increasingly dominate British national life. ‘Job intensification’ affects every shopfloor, office, classroom and hospital, as a cult of efficiency has driven a missionary magnetism of tighter deadlines and more exacting targets in the most exploitative and manipulative work culture developed since the Industrial Revolution. What do we get in return for this hard work? Stagnant wages, job insecurity, stress, exhaustion; the British workforce has not been so powerless for over a century. ‘Willing Slaves’ exposes the paradox that, though we’re all being exploited, it’s work that has come to give our lives meaning: religion, political causes, family life have become secondary. This book reveals how this astonishing fraud has been perpetrated, how millions of workers know they face burnout but believe ‘there is no alternative’. Bunting tells us how to take our lives back – and what will happen if we don’t.
Institutional Foundations of Impersonal Exchange
￥488.54
Governments and development agencies spend considerable resources building property and company registries to protect property rights. When these efforts succeed, owners feel secure enough to invest in their property and banks are able use it as collateral for credit. Similarly, firms prosper when entrepreneurs can transform their firms into legal entities and thus contract more safely. Unfortunately, developing registries is harder than it may seem to observers, especially in developed countries, where registries are often taken for granted. As a result, policies in this area usually disappoint. ?Benito Arruada aims to avoid such failures by deepening our understanding of both the value of registries and the organizational requirements for constructing them. Presenting a theory of how registries strengthen property rights and reduce transaction costs, he analyzes the major trade-offs and proposes principles for successfully building registries in countries at different stages of development. Arruada focuses on land and company registries, explaining the difficulties they face, including current challenges like the subprime mortgage crisis in the United States and the dubious efforts made in developing countries toward universal land titling. Broadening the account, he extends his analytical framework to other registries, including intellectual property and organized exchanges of financial derivatives. With its nuanced presentation of the theoretical and practical implications, Institutional Foundations of Impersonal Exchange significantly expands our understanding of how public registries facilitate economic growth.
Best Practices: Evaluating Performance
￥72.70
Successful management relies on identifying and promoting high-performing employees and targeting underperformers for serious improvement. Evaluating Performance, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Monitor day-to-day performance Conduct productive formal reviews Reward consistent, excellent performance through promotions Terminate underperforming employees Create a company-wide performance management system The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.
Best Practices: Managing People
￥72.70
In today's hypercompetitive business climate, managers who help employees achieve their individual potential stand to get and stay ahead. Managing People, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Delegate the right work to the right employee Motivate people to outperform the competition Establish and empower effective teams Manage multiple projects and stay on track Inspire trust and lead in times of change The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.
FairTax: The Truth
￥82.80
In 2005, firebrand radio talk show host Neal Boortz and Georgia congressman John Linder created The FairTax Book, presenting the American public with a bold new plan designed to eliminate federal taxes and the IRS, jump-start the U.S. economy, bring back lost industries and jobs, and recapture billions of untaxed dollars hoarded by criminal and offshore businesses. Their book became an immediate #1 New York Times bestseller, propelling a powerful grassroots tax reform movement that's spreading like wildfire across our nation.Now, three years later, the authors are back to answer the outspoken and misinformed critics of their innovative proposal. Offering eye-opening new insights not covered in the original book, FairTax: The Truth debunks the negative myths and gross misrepresentations of this groundbreaking idea. The FairTax plan is simple, brilliant, and it will work enabling you to keep all the money in your paycheck; eliminating the fraud, hassle, and waste of our current system; and revolutionizing the way America pays for itself.
The One-Life Solution
￥83.03
Do you feel that if you could get rid of some of the chaos in your work life, you could take your performance to a greater levelDo you stay late at the office many nights, trying to empty an inbox that never seems to diminishDo you have difficulty dealing with cantankerous bosses or passive-aggressive coworkersDo you find yourself checking your BlackBerry almost against your will during dates, family dinners, or your children's soccer gamesIf you've answered yes to any of the above, chances are you feel fragmented, pulled in too many directions at once, frustrated. Your work life has taken over your personal life.In The One-Life Solution, Dr. Henry Cloud, consultant, bestselling author of the Boundaries series and Integrity, and clinical psychologist, examines the workplace. He demonstrates how our failure to maintain a unified life with good boundaries at the office not only blurs the line between the professional and the personal, but leaves us less equipped to deal with the problems of today's workplace: stress, heavy workload, and a blistering pace. As a result, we are overworked, overstressed, and unhappier than ever. Through real-world examples from years of working with leaders at companies large and small, Dr. Cloud shows us how to construct and enforce better boundaries against the technological devices, bullying bosses, and distracting coworkers who invade our time and space.From conducting an audit of your time, to developing a policy of who you are and what you stand for, to learning how to overcome a paralyzing inability to say no, Dr. Cloud provides invaluable strategies and *s for moving toward a more unified, coherent sense of self and a life that fully encompasses work, family, and spirituality. In a clear, conversational voice, he will help you develop the ability to: contain self-destructive behavior and keep it from spreading. define yourself and know who you are. set limits when needed. communicate effectively. learn how to improve your performance at the office and outside it. By starting to do what's best for you, you'll find the key to living the one happy, fulfilling life that only you can live.
Get Back in the Box
￥84.28
Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed. Likening the internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up. Combining stories gleaned from his consulting with a thrilling tour of history's dramatic moments and clever readings of cultural shift we've just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re-invigorate themselves.
Snakes in Suits
￥99.65
Let's say you're about to hire somebody for a position in your company. Your corporation wants someone who's fearless, charismatic, and full of new ideas. Candidate X is charming, smart, and has all the right answers to your questions. Problem solved, rightMaybe not.We'd like to think that if we met someone who was completely without conscience -- someone who was capable of doing anything at all if it served his or her purposes -- we would recognize it. In popular culture, the image of the psychopath is of someone like Hannibal Lecter or the BTK Killer. But in reality, many psychopaths just want money, or power, or fame, or simply a nice car. Where do these psychopaths goOften, it's to the corporate world. Researchers Paul Babiak and Robert Hare have long studied psychopaths. Hare, the author of Without Conscience, is a world-renowned expert on psychopathy, and Babiak is an industrial-organizational psychologist. Recently the two came together to study how psychopaths operate in corporations, and the results were surprising. They found that it's exactly the modern, open, more flexible corporate world, in which high risks can equal high profits, that attracts psychopaths. They may enter as rising stars and corporate saviors, but all too soon they're abusing the trust of colleagues, manipulating supervisors, and leaving the workplace in shambles.Snakes in Suits is a compelling, frightening, and scientifically sound look at exactly how psychopaths work in the corporate environment: what kind of companies attract them, how they negotiate the hiring process, and how they function day by day. You'll learn how they apply their "instinctive" manipulation techniques -- assessing potential targets, controlling influential victims, and abandoning those no longer useful -- to business processes such as hiring, political command and control, and executive succession, all while hiding within the corporate culture. It's a must read for anyone in the business world, because whatever level you're at, you'll learn the subtle warning signs of psychopathic behavior and be able to protect yourself and your company -- before it's too late.
Best Practices: Hiring People
￥78.55
Filling your ranks with exceptional employees has never been more important or more challenging. Hiring People, a comprehensive and essential resource for any manager on the run, shows you how.Learn to: Attract, find, and retain top performers Conduct an effective talent search Get the most out of interviews Craft an irresistible offer Use recruiters effectively Build a referral network you can depend on The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.
Beyond Reengineering
￥90.83
Reengineering has captured the imagination of managers and shareholders alike, sending corporations on journeys of radical business redesign that have already begun to transfigure global industry. Yet aside from earning them improvements in their business performance, the shift into more-process-centered organizations is causing fundamental changes in the corporate world, changes that business leaders are only now beginning to understand. What will the revolutions final legacy beBeyond Reengineering addresses this question, exploring reengineering's effects on such areas as: Jobs: What does process-centering do to the nature of jobsWhat does a process-centered workplace feel likeManagers: What is the new role of the manager in a process-centered companyEducation: What skills are vital in the process-centered working world, and how can young or inexperienced workers prepareSociety: What are the implications of process-centering for employment and the economy as a wholeInvestment: What are the characteristics of a successful 21st-century corporationAn informed look at one of the most profound changes to ever sweep the corporate world, Beyond Reengineering is the business manual for the 21st century.
Womenomics
￥83.03
You are not alone. Finally, here is a book that gets to the heart of what professional women want. You've probably been loath to admit it, but like most of us, you have had enough of the sixty-hour workweeks, the day-care dash, and the vacations that never get taken. You don't want to quit, you want to work but on your own terms and in ways that make it possible to have a life as well.Women have power. In Womenomics, journalists Shipman and Kay deal in facts, not stereotypes, providing a fresh perspective on the largely hidden power that women have in today's marketplace. WhyCompanies with more women managers are more profitable. Women do more of the buying. A talent shortage looms. Younger generations want to work flexibly, too. It all adds up to a workplace revolution that is great news for professional women not to mention men and businesses as well. As Brenda Barnes, CEO of Sara Lee, notes: Companies need to recognize that this kind of flexibility offers employees the ability to manage and balance their own careers and lives, which in turn improves productivity and employee morale.This new way of thinking and working is all the more valuable in a recession, as companies begin offering flexible schedules, four-day workweeks, and extended vacations as a way to avoid layoffs, save costs, and still reward employees. It is personal. Womenomics does more than marshal the evidence of this historic shift. It also shows women how to redefine success, be productive, and build satisfying careers that don't require an all-or-nothing lifestyle. Most appealing are the candid personal anecdotes from Shipman's and Kay's own experiences and the stories they have gathered from professional women around the country who are coping with the same issues.It is possible. Shipman and Kay don't waste time on what women can't do or can't have. Instead, they show women how to chart an empowering, exhilarating course to a richer life. Inspiring, practical, and persuasive, Womenomics offers a groundbreaking blueprint for changing the way you live and work with advice, guidance, and fact-based support that proves you don't have to do it all to have it all.
Change or Die
￥99.65
Change or Die. What if you were given that choiceIf you didn't, your time would end soon a lot sooner than it had to. Could you change when change matters mostThis is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset.A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys relate, repeat, and reframe to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary changes that are positive, attainable, and absolutely vital.
Man vs. Markets
￥99.65
After years of TV and radio coverage, gallons of newsprint ink, and billions of scholarly opinions on the blogosphere, do we really understand the financial engineering that brought the global economy to the brink?The terms and acronyms that make up the language of economics are enough to cause the layman's head to start spinning: leverage, securitization, futures, options, MBS, CDS, CDO. Luckily, we have veteran journalist Paddy Hirsch senior producer at APM's Marketplace and acknowledged Whiteboard Guru to help us crack the code. In Man vs. Markets, he proves that it's not impossible to understand what's going on in the glass-and-steel canyons of Wall Street; that most international financial transactions aren't all that different from those taking place every day in stores, in car dealerships, even on the playgrounds of Main Street.BondsThey're basically loans. FuturesYou probably used one when you ordered your Thanksgiving turkey last year. OptionsEver bought a fully transferable, returnable airline ticketThat's pretty much the same thing.With a winning combination of acquired wisdom, common sense, market savvy, and an outrageous sense of humor, Hirsch clearly explains and defines the instruments that power our financial system and very nearly caused its demise. Clever, insightful, hugely educational, and always entertaining, Man vs. Markets translates the often confusing language of finance, enabling every one of us to truly comprehend what makes the markets tick.
Giants of Enterprise
￥105.17
Seven business innovators and the empires they built. The pre eminent business historian of our time Richard S. Tedlow examines seven great CEOs who successfully managed cutting edge technology and formed enduring corporate empires. With the depth and clarity of a master Tedlow illuminates the minds lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce co inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine Wal Mart.
Radical Collaboration
￥90.51
What is Your Collaborative Intention?James W. Tamm and Ronald J. Luyet provide tools that will increase your ability to collaborate. You will learn to be more aware of others and how to problem-solve and negotiate. Collaborative skills have never been more important, and these skills are absolutely necessary for today's workplace.Radical Collaboration is a how-to-manual for anyone who wants to create trusting, collaborative environments, and transform groups into motivated and empowered teams.It is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want.
Consulting Demons
￥101.00
In this gripping and colorful account of the American dream gone astray, Lewis Pinault provides the essential guidelines on how to get ahead and an enlightening perspective on the brutal infighting that can engulf even the most civilized consulting firm. This stunning expose of some of the most prestigious and respected names in the business leads you into a world where a client's interests are skillfully subordinated to those of the consultants, where money rules the day, and where principles and morals are unwelcome baggage.Humorous and insightful, this no-holds-barred account takes you behind the scenes of the dehumanizing indoctrination of an academic intellectual into an exploitative -- and exploited -- "global transformation contractor." Featuring new material dealing with the e-consulting industry's boom, bust, and its future, Consulting Demons offers the most complete look at an industry that exacts the highest prices for the most questionable standards of success.
Integrity
￥105.17
Integrity more than simple honesty, it's the key to success. A person with integrity has the ability to pull everything together, to make it all happen no matter how challenging the circumstances. Drawing on experiences from his work, Dr. Henry Cloud, a clinical psychologist, leadership coach, corporate consultant and nationally syndicated radio host, shows how our character can keep us from achieving all we want to (or could) be. In Integrity, Dr. Cloud explores the six qualities of character that define integrity, and how people with integrity: Are able to connect with others and build trust Are oriented toward reality Finish well Embrace the negative Are oriented toward increase Have an understanding of the transcendent Integrity is not something that you either have or don't, but instead is an exciting growth path that all of us can engage in and enjoy.
Your Money or Your Life
￥88.56
As the host of Fox News Channel's Your World with Neil Cavuto and Cavuto on Business, Neil Cavuto reports on today's most influential business leaders and newsmakers. His great talent is to get beneath the issues, connecting people to the events that define them and changing the way that Americans think about their money. Ending each show with a provocative, insightful commentary, Cavuto stirs people to see the world in a new light, calling on them to think beyond the stories at hand and challenging people to reevaluate the world that they live in.In Your Money or Your Life, Cavuto compiles the best of these commentaries in one volume, creating a collection that is at once witty, thought-provoking, and inspiring. Covering a variety of topics from remembering life before 9/11, to providing tips for empty nesters Cavuto presents a wry yet evocative look at our world, one that speaks to the heart of the American condition. Spanning one of the most tumultuous decades in memory from the wild and chaotic Clinton years through the sobering challenges of the War on Terror Cavuto's words offer a window into our America at its best and its worst.
Stop Whining--and Start Winning
￥95.39
Filled with the kind of contagious energy and upbeat attitude that has made Frank Pacetta one of America's most popular motivational speakers, this unique book is for anyone who wants a difference in the workplace. Whatever the occupation, organization, or industry, here are tried and tested solutions, techniques, rules and tactics that get the job done right. Whether you're a manager fed up with your worker's ho-hum attitude or an individual who can't seem to live up to your potential no matter how hard you try, this book will give you ideas that can put into immediate action -- a no-fail formula for ending the whining and instilling in yourself and your employees a winning spirit.
Irrationally Yours
￥88.56
Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popularWall Street Journal advice column, “Ask Ariely”. Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. Ariely applies this scientific analysis of the human condition in his “Ask Ariely” Q & A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious: What can you do to stay calm when you’re playing the volatile stock market What’s the best way to get someone to stop smoking How can you maximize the return on your investment at an all-you-can-eat buffet Is it possible to put a price on the human soul Can you ever rationally justify spending thousands of dollars on a RolexIn Ask Ariely, a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images. Using their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges. Readers will laugh, learn, and most importantly gain a new perspective on how to deal with the inevitable problems that plague our daily life.
