Build a Business From Your Kitchen Table: The Business Plan
Sophie Cornish and Holly Tucker are the founders of notonthehighstreet.com, an award-winning, multimillion-pound online marketplace selling thousands of innovative, stylish products. But eight short years ago Sophie and Holly were maxing out their credit cards, trying to secure loans and crossing fingers that their big idea would take off. Now they've written down all the lessons they had to learn the hard way, drawing not just on their experience but also that of the 5,000 independent businesses they work with. With startling honesty, they lay bare the truth about getting started while raising a young family at the same time. They believe that anyone should be able to achieve a great working life on their own terms. Here's how.?The vital essentials of a business plan to win you investment or map out your strategy are set out in an easy step-by-step guide.
The Boy Kings
The Boy Kings
Inside the Box
“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive). The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works! “Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of Predictably Irrational).
To have any hope of succeeding as a manager, you need to get your people all in. Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture congratulations and few things will have a bigger impact on your performance than getting your people to buy into your ideas and your cause and to believe what they do matters. Bestselling authors of The Carrot Principle and The Orange Revolution, Adrian Gostick and Chester Elton return to answer the most overlooked leadership questions of our day: Why are some managers able to get their employees to commit wholeheartedly to their culture and give that extra push that leads to outstanding results? And how can managers at any level build and sustain a profitable, vibrant work-group culture of their own? These leading workplace experts teamed up with research giant Towers Watson to analyze an unprecedented 300,000-person study, and they made a groundbreaking finding: managers of the highest-performing work groups create a culture of belief. In these distinctive workplaces, people believe in their leaders and in the company's vision, values, and goals. Employees are not only engaged but also enabled and energized (termed the three Es), which leads to astonishing results average annual revenues three times higher than for organizations lacking such a positive culture. And this was true during a period that included this most recent recession. Based on their extensive consulting experience and in-depth interviews with leaders and employees at exceptional companies such as American Express, Cigna, Avis Budget, Pepsi Bottling, and Hard Rock, the authors present a simple seven-step road map for creating a culture of belief: define a burning platform; create a customer focus; develop agility; share everything; partner with your talent; root for each other; and establish clear accountability. Delving into specific how-tos for each step, they share eye-opening stories of exceptional leaders in action, vividly depicting just how these powerful methods can be implemented by any manager. All In draws on cutting-edge psychology and all of the creative genius that have made Gostick and Elton a must-read for leaders worldwide. This vital resource will empower managers everywhere to inspire a new level of commitment and performance.
The Rent Is Too Damn High
From prominent political thinker and widely followed Slate columnist, a polemic on high rents and housing costs and how these costs are hollowing out communities, thwarting economic development, and rendering personal success and fulfillment increasingly difficult to achieve. Rent is an issue that affects nearly everyone. High rent is a problem for all of us, extending beyond personal financial strain. High rent drags on our country's overall rate of economic growth, damages the environment, and promotes long commutes, traffic jams, misery, and smog. Yet instead of a serious focus on the issue, America's cities feature niche conversations about the availability of affordable housing for poor people. Yglesias's book changes the conversation for the first time, presenting newfound context for the issue and real-time, practical solutions for the problem.
The Creator's Code
Based on in-depth interviews with more than 200 leading entrepreneurs, a lecturer at the Stanford Graduate School of Business identifies the six essential disciplines needed to transform your ideas into real-world successes.Each of us has the capacity to spot opportunities, invent products, and build businesses even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator's Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today's leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox. Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on. The Creator's Code reveals six skills that make creators of all kinds of endeavors breakthrough. These skills aren't rare gifts or slim chance talents. Entrepreneurship, Wilkinson demonstrates, is accessible to everyone.
No matter what your passion is business, technology, science, or plumbing this practical guide will enable you to unleash your innate creative skills based on your unique personality type and succeed in everything you do. Whether you can admit it to yourself or not, you are creative. In today's complex world, creativity is the key to finding and living your passion. Whatever that passion is cooking, technology, writing, or even plumbing Creative You reveals your own personal style of creativity to help you build an environment of innovation at work and home. Discover your creative personality type with a simple quiz and detailed descriptions of the sixteen personality types. Plus, tools and techniques show you how to apply creativity to your everyday life. Drop excuses like I'm too old to start being creative and creativity is only for artists. Confidently use creativity to live your passion by using your natural style. Whether you are starting from scratch or enhancing an already developed skill, discover the creative you that you've been searching for.
Get Rich Click!
The New York Times bestselling book that presents all of the insights, tips, and strategies needed to make money and lots of it online.If you think you've missed the window of opportunity in the digital world, successful Internet entrepreneur Marc Ostrofsky says otherwise. Using real-life examples from people of all ages and walks of life who have made their fortunes online, this engaging guide gives you step-by-step instructions for achieving financial success. You'll learn hundreds of ways to make money online with sites like Facebook, Twitter, and LinkedIn as well as ways to profit from domain names and digitally based products. Now is the time to change your ideas about making money, accumulating wealth, and taking control of your financial future. Let Marc Ostrofsky show you the way in Get Rich Click!
The Impulse Economy
""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"--
Word of Mouse
The New York Times bestselling author of Get Rich Click! delivers cutting-edge advice for consumers and marketers on how to get the most from today's technology. Gain a competitive edge get the most from today's technology! Technology changes so fast that it's easy to be intimidated by it. Our personal choices and business decisions are increasingly driven by digital word of mouse and it's essential to our success and satisfaction to take control of the gadgets, apps, and trends that are shaping our world. Bestselling author and trend watcher Marc Ostrofsky is here to help. In this groundbreaking new book, Ostrofsky reveals the ways that new technologies implant themselves in our daily lives and how we can easily take advantage of them to live, learn, buy, sell, work, play, communicate, and socialize better. Covering diverse topics from how the Internet affects our health to how we can become bargain-hunting pros, Ostrofsky's book could come at no better time. The Internet's presence is only growing, and new technologies are sprouting up every day. We must learn how to cultivate these new tools so that we can remain competitive and live happier, healthier lives. Word of Mouse gives you the tools you need to conquer information overload and puts you in the driver's seat of the world's most potent technologies.
A Bigger Prize
The Olympics. Britain's Got Talent. The Rich List. The Nobel Prize. Everywhere you look: competition - for fame, money, attention, status. We depend on competition and expect it to identify the best, make complicated decisions easy and, most of all, to motivate the lazy and inspire the dreamers. How has that worked out so far? Rising levels of fraud, cheating, stress, inequality and political stalemates abound. Siblings won't speak to each other they're so rivalrous. Kids can't make friends because they don't want to cede their top class ranking to their fellow students. (Their parents don't want them to either.) The richest men in the world sulk when they fall a notch or two in the rich list. Doping proliferates among athletes. Auditors and fund managers go to jail for insider trading. Our dog-eat-dog culture has decimated companies, incapacitated collaborators and sown distrust. Winners take all while the desire to win consumes all, inciting panic and despair. Just as we have learned that individuals aren't rational and markets aren't efficient but went ahead operating as though they were, we now know that competition quite regularly doesn't work, the best do not always rise to the top and the so-called efficiency of competition throws off a very great deal of waste. It might be comforting to designate these 'perverse outcomes' but as aberrations mount, they start to look more like a norm. It doesn't have to be that way. Around the world, individuals and organizations are finding creative, collaborative ways to work that don't pit people against each other but support them in their desire to work together. While the rest of the world remains mired in pitiless sniping, racing to the bottom, the future belongs to the people and companies who have learned that they are greater working together than against one another. Some call that soft but it's harder than anything they've done before. They are the real winners.
The “best all-around book yet on fracking” (San Francisco Chronicle) from a Pulitzer Prize finalist: “Gold's work is a tour de force of contemporary journalism” (Booklist).First invented in 1947, hydraulic fracturing, or fracking, has not only become a major source of energy, it is changing the way we use energy, and the energy we use. It is both a threat and a godsend for the environment, and it is leading the revival of manufacturing in the United States. A definitive narrative history, The Boom follows the twists and turns in the development and adoption of this radical technology. It is a thrilling journey filled with colorful characters: the green-minded Texas oilman who created the first modern frack; a bare-knuckled Oklahoman natural gas empire-builder who gave the world an enormous new supply of energy and was brought down by his own success and excesses; an environmental leader whose embrace of fracking brought an end to his public career; and an aging fracking pioneer who is now trying to save the industry from itself. A fascinating and exciting exploration of one of the most controversial and promising sources of energy, The Boom “brings new clarity to a subject awash in hype from all sides…a thoughtful, well-written, and carefully researched book that provides the best overview yet of the pros and cons of fracking. Gold quietly leads both supporters and critics of drilling to consider other views” (Associated Press).
The 5 Choices
The time management experts at FranklinCovey share their five critical techniques for avoiding distractions and paying focused attention to our most important goals and tasks in our daily lives: This book “fits a real need in these turbulent, but opportunity-rich, times” (Steve Forbes).Every day brings us a crushing wave of demands: a barrage of texts, emails, interruptions, meetings, phone calls, tweets, blogs—not to mention the high pressure demands of our jobs—which can be overwhelming and exhausting. The sheer number of distractions can threaten our ability to think clearly, make good decisions, and accomplish what matters most, leaving us worn out and unfulfilled.Now FranklinCovey offers powerful insights drawn from the latest neuroscience and decades of experience and research in the time-management field to help you master your attention and energy management through five fundamental choices that will increase your ability to achieve what matters most to you. The 5 Choices is time management redefined: it increases the productivity of individuals, teams, and organizations, and empowers you to make more selective, high-impact choices about where to invest your valuable time, attention, and energy.The 5 Choices—from Act on the Important, Don’t React to the Urgent, to Rule Your Technology, Don’t Let It Rule You—will not only increase your productivity, it will also provide a renewed sense of engagement and accomplishment. You will quickly find yourself moving beyond thinking, “I was so busy today, what did I actually accomplish?” to feeling confident, energized, and extraordinarily productive.
Launchwill build your business - fast. In this book, a New York TimesNumber One bestseller, Jeff Walker reveals how to sell anything online, make a fortune and fulfil your dreams. Whether you've already got a business or you're itching to start one, this book provides the perfect recipe for how to do it. No wonder Brendon Burchard called it 'the most important book ever written on online marketing'. What if you could launch like Apple or one of the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you could all but eliminate the competition? And you could do all of that, no matter how humble your business or budget? Since 1996 Jeff Walker has been creating hugely successful online launches. After building his first internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. Once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Launchis the guide to that world where digital entrepreneurs create amazing new triumphs. So whether you're an existing business, or want to develop your own products, or you are still at the planning stage, this is how you start fast and change the future of your business and your life.
The Misfit Economy
Who are the greatest innovators in the world? You're probably thinking Steve Jobs, Thomas Edison, Henry Ford. The usual suspects.This book isn't about them. It's about people who are just as innovative, entrepreneurial, and visionary as the Jobses, Edisons, and Fords of the world, except they're not in Silicon Valley. They're in the street markets of Sao Paulo and Guangzhou, and the rubbish dumps of Lagos. They are pirates, slum dwellers, computer hackers, dissidents, and inner city gang members.Across the globe, diverse innovators operating in the black, grey, and informal economies are developing solutions to a myriad of challenges. Far from being "deviant entrepreneurs" that pose threats to our social and economic stability, these innovators display remarkable ingenuity, pioneering original methods and practices that we can learn from and apply to move formal markets.This book asks: Who are these unknown visionaries? How do they work? How do they organize themselves? How do they catalyze innovation? And ultimately, how can you take these lessons into your own world?
Build a Business From Your Kitchen Table: Testing Your Idea
Sophie Cornish and Holly Tucker are the founders of notonthehighstreet.com, an award-winning, multimillion-pound online marketplace selling thousands of innovative, stylish products. But eight short years ago Sophie and Holly were maxing out their credit cards, trying to secure loans and crossing fingers that their big idea would take off. Now they've written down all the lessons they had to learn the hard way, drawing not just on their experience but also that of the 5,000 independent businesses they work with. With startling honesty, they lay bare the truth about getting started while raising a young family at the same time. They believe that anyone should be able to achieve a great working life on their own terms. Here's how. Give your business idea a rigorous work-out with the notonthehighstreet.com 'Down & Dirty Test'.
The Truth About Retirement Plans and IRAs
From one of America’s most trusted financial advisors: a guide to making the most of your retirement plans and assuring long-term financial security.Everyone knows that investing in your retirement is important. Yet only half of all eligible Americans contribute to a retirement plan. That’s because 401(k)s, 403(b)s, 457s, and IRA plans are complicated, confusing, and costly. New York Times bestselling author and acclaimed financial advisor Ric Edelman has counseled thousands of savers and retirees, and has accumulated his advice in this book.Edelman has created a step-by-step guide. With illuminating examples and simple explanations, he shares everything you need to know as a plan participant: how much you need to retire comfortably, how to make wise choices among your investment options, and how to maximize the benefits of your 401(k). Along the way, he debunks the myths and clears up the confusion.
A powerful manifesto for CEOs and employees alike, this book reveals how organizations can make huge changes with surprisingly small steps. In an age of 'radical' shifts and 'disruption', business leader Margaret Heffernan lays the groundwork for a new kind of thinking, arguing that organizations can create seismic shifts by making deceptively small changes such as using every mind on the team, celebrating mistakes and encouraging time off from work. A popular TED speaker, Heffernan is a wise and witty storyteller who fully engages her reader at every turn. Filled with incredible anecdotes and startling statistics, she takes us on a fascinating tour across the globe, highlighting disparate business and revealing how they've managed to change themselves in big ways through incremental shifts. How did the CIA revolutionize their intelligence gathering with one simple question? How did one organization increase their revenue by 15 million by instituting a short coffee break? How can a day-long hackathon change the culture of a company? Heffernan investigates all these scenarios and comes to the same conclusion: big improvements can come from simply making small changes.
Why have local video shops disappeared and been replaced by Netflix? Why are hotels being replaced by AirBnB? Why is Amazon the only company who can sell you the book you want to read? And why is there no Pepsi in cyberspace? They are all under the influence of Online Gravity, the unseen force driving the way business is done online, and changing the face of work and employment now and over the coming decades. Online Gravity has formed huge planet-like companies which dominate the online business world and either eat up or blitz their competition. We all hear about jobs being replaced by technology. McCarthy, industry expert and big data analyst, shows that rather than reducing jobs, Online Gravity has replaced 2.6 jobs for every one lost. And while the phenomenon of Online Gravity is startling, it is entirely transparent and follows its own distinct set of rules and laws. McCarthy identifies the 'secret sauces' that have not only driven success for these companies but can help us - and our children - as workers and future business owners of the 21st century. In this must-have guide to negotiating our future in an increasingly digital world, he shows us what Online Gravity is, how it works and how we can harness it for our own success. Witty, pithy and full of astounding ideas, Online Gravityis not only a highly enjoyable read but an essential handbook for the decades ahead.
Fast Shopper, Slow Store
As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how.From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it faster—at the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes and Noble to Google—Schwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere…and see lasting, lucrative results.
The 8th Habit
The world has changed dramatically since the classic, internationally bestselling?The 7 Habits of Highly Effective People?was published, influencing tens of millions. The challenges and complexity we all face in our relationships, families, professional lives and communities are of an entirely new order of magnitude. In order to thrive, innovate, excel and lead in what Covey calls the new Knowledge Worker Age, we must build on and move beyond effectiveness...to greatness.Accessing the higher levels of human genius and motivation in today's new reality requires a sea change of new thinking -- a new mind-set, a new skill-set, a new tool-set -- in short, a whole new habit.