From New York Times bestselling financial guru Julie Stav comes The Money in You!, a spot-on primer that pinpoints your financial personality, thus helping you to overcome the self-imposed hurdles that keep you from living the rich life of your dreams. Socrates' guiding rule was "Know thyself." These words are of eternal significance, and, arguably, no better advice has ever been given to man or woman. Yet, what would Socrates have said if he had to dispense practical financial advice in today's hyper-spending, debt-saturated climateWith the myriad pressures involved in building wealth, instilling practical spending habits in ourselves and our kids, and ultimately establishing a life in which money is abundant and our fiscal future secure, undoubtedly he would tell us, "Know thy financial self." In The Money In You!, Julie Stav introduces us to five different financial personality types. According to Julie, it is our financial nature—the way we handle money matters—that forecasts our financial future. Julie shows readers that no amount of data or market expertise trumps the fundamental truth we all forget—that building wealth, attaining security, and establishing personal success can only be achieved when we recognize our strengths and weaknesses. If we are in touch with our motivations, our desires, and our innate tendencies, we can shed the guilt of making the same mistakes over and over; we can halt the vicious cycle of overspending, debt, and ruined relationships. It is then that we are able to restructure our lives to fit our individual goals, whether it's learning to play the stock market or just saving for shoes. Finally, Julie shows us how to establish healthy relationships with the people who are affected by our financial decisions, and who affect us with theirs. Endlessly entertaining, this book will initiate feisty discussions over just who we are and how we interact with others. Julie Stav will both delight and inform.

Avery Johnson is a coach, a teacher, and sometimes even a preacher, but most of all, he is a motivator, driving his team with the same fiery passion that allowed him to earn his championship credentials as an NBA player. Growing up in New Orleans's Lafitte Housing Project, he was never the biggest, fastest, or strongest, but by the strength of his will and character, he persevered. Now he offers the lessons he learned on his journey from the bottom of the bayou to the heights of success in this inspiring book. Aspire Higher is the essential game plan for reaching your goals. Johnson begins by outlining what it takes to get to the top: determination and discipline provide the foundation that allows you to make the right decisions, on the basketball court or in the boardroom. The goal isn't just to be successful, however; it's also about caring for other people along the way. I care about you more than I care about winning, Johnson often tells his players.Avery Johnson's personal and professional experiences illuminate crucial lessons, inspiring readers just as he has inspired teammates and players. His spirited message is for anyone looking for the tools and secrets of success in business, school, sports, and more anyone looking to aspire higher.

Everyone knows the New Testament begins with the Gospel of Matthew, but how many know Matthew was actually one of the later books to be written(It wasn't even the first Gospel!) But Evolution of the Word is not your typical New Testament.Marcus J. Borg, esteemed Bible scholar and bestselling author, shakes up the order of the New Testament as we know it by putting the books in a completely new order the order in which they were written. By doing so, Evolution of the Word allows us to read these documents in their historical context. For the first time, see how the core ideas of Christianity took shape and developed over time.Borg surveys what we know of the Jewish community of Jesus followers who passed on their stories orally. Into this context emerges the apostle Paul, whose seven authentic letters become the first collected writings that would later become the New Testament. Borg offers helpful introductions for each book so that as we read through these biblical documents, spanning over a century in time, we see afresh what concerns and pressures shaped this movement as it evolved into a new religion.In this groundbreaking format, Borg reveals how a radical and primitive apocalyptic Jewish faith slowly became more comfortable with the world, less Jewish, and more pre- occupied with maintaining power and control. Evolution of the Word promises to change forever how we think about this historic work.

Everything You Need to Know to Keep Your Family Safe and Secure No Matter WhatUndaunted by the prospect of TEOTWAWKI (The End of the World as We Know It), Lisa Bedford tackles every what-if and worst-case scenario head-on, offering practical advice on how to prepare your family for whatever might come your way. From a few days without electricity to an unexpected job loss or total chaos after the destruction of a tornado, Survival Mom provides everything you need to become self-reliant and establish plans for your family, including: preparing the home for a natural disaster alternative sources of energy in a power's-out situation everything you need to know about food storage personal protection (do I really need to learn how to shoot a gun?) Deep inside every mom is a Survival Mom whose passion for her family drives her to make the best of the present and prepare for the future. So tap into your Mama Grizzly instincts and channel your worries into action. Whether you're a full-fledged "prepper" or just getting started, with real-life stories and customizable forms and checklists along with Lisa's "you can do it" attitude, Survival Mom replaces paranoia and panic with the peace of knowing YOU have the power to keep your loved ones safe and secure.

Baseball is the only game where the defense has the ball.So begins an inside look at baseball's most scrutinized group of players relief pitchers and life in the most intriguing bullpen of all, that of the New York Yankees.Second-guessed and overstressed, the manager finds his use of the bullpen the most debated topic after any game, but the reliever is the guy in the spotlight, game on the line, alone on a raised mound of clay.Bestselling sportswriter Charley Rosen takes the reader on the wild journey that is the evolution of relief pitching over the years and examines the eccentric characters who have taken on the pressure of closing out games or not. Bullpen Diaries is full of interviews with key players, coaches, and scouts from around the league; replete with the drama of blown plays and walk-off grand slams; and laced with funny anecdotes about Yankee greats throughout the years.To underscore the drama and difficulty of being a reliever, Rosen uses key games in the 2010 season acknowledged now as the Year of the Pitcher to highlight strategies and mistakes, examine relievers on the rise or on the way out, and analyze the teams and the pitchers the Yanks faced. Bullpen Diaries also takes a look at Yankee strategies for success past, present, and, most important, future. Lastly, Rosen reveals his predictions for 2011 and beyond for baseball's most storied franchise.With insight on current players from around the league and tales of Yankee legends, Stadium history, and the author's Bronx childhood, Bullpen Diaries is a love letter to baseball and a pure joy for all fans of America's favorite pastime.

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.

Cutting-edge, user-friendly, and comprehensive: the revolutionary guide to the brain, now fully revised and updatedAt birth each of us is given the most powerful and complex tool of all time: the human brain. And yet, as we well know, it doesn't come with an owner's manual until now. In this unsurpassed resource, Dr. Pierce J. Howard and his team distill the very latest research and clearly explain the practical, real-world applications to our daily lives. Drawing from the frontiers of psychology, neurobiology, and cognitive science, yet organized and written for maximum usability, The Owner's Manual for the Brain, Fourth Edition, is your comprehensive guide to optimum mental performance and well-being. It should be on every thinking person's bookshelf. What are the ingredients of happinessWhich are the best remedies for headaches and migrainesHow can we master creativity, focus, decision making, and willpowerWhat are the best brain foodsHow is it possible to boost memory and intelligenceWhat is the secret to getting a good night's sleepHow can you positively manage depression, anxiety, addiction, and other disordersWhat is the impact of nutrition, stress, and exercise on the brainIs personality hard-wired or fluidWhat are the best strategies when recovering from trauma and lossHow do moods and emotions interactWhat is the ideal learning environment for childrenHow do love, humor, music, friendship, and nature contribute to well-beingAre there ways of reducing negative traits such as aggression, short-temperedness, or irritabilityWhat is the recommended treatment for concussionsCan you delay or prevent Alzheimer's and dementiaWhat are the most important ingredients to a successful marriage and familyWhat do the world's most effective managers know about leadership, motivation, and persuasionPlus 1,000s more topics!

Kim Kardashian is a phenomenon.Despite her privileged upbringing in Beverly Hills, ten years ago Kim was just a modest stylist to stars like Paris Hilton and Brandy, making extra money selling her clothes on eBay. But a combination of hard work, an astute business brain, a hit TV series and a body to die for turned her life around.In this revealing unauthorized biography of Kim, bestselling author Sean Smith discovers a sweet, kind, and smart young woman whose life story reads like an X-rated version of Dynasty . . . an infamous murder case, elopement, a notorious sex tape, a seventy-two-day marriage, gender transition and impossibly glamorous designer dresses.Finding love with one of the biggest stars on the planet, Kanye West, she has begun her own dynasty with her daughter, North, and the approaching birth of her son. Now, as Kim Kardashian West, she is the most photographed and talked-about celebrity of the past decade. Her following on Instagram alone exceeds 42 million, over 4 million more than the population of her home state of California.Kim Kardashian follows her extraordinary journey from her childhood and amazing family to her turbulent love life and multi-million-dollar lifestyle. It is the ultimate insight into an icon of our times.

Haven't women gotten everything they wantEconomic powerSocial influenceBusiness cloutYes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.Women want more much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver: Home-cleaning products that enable women to do in an hour what used to take a day Financial-services products that recognize that women control half the United States' wealth Food products that help keep the whole family happy and healthy Health care services designed for working-women's hectic schedules In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime bigger than the rise of China and India; more sustainable than any bailout package.Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."

"When I got knocked down by guys bigger than me . . . [my mother] sent me back out and demanded that I bloody their nose so I could walk down the street the next day." Joe Biden In this, the first definitive biography of Vice President Joe Biden, renowned journalist Jules Witcover examines the fascinating life of a man who, with his tenacity, outspokenness, and charming smile, has shaped Washington politics for the past forty years and who now serves as the forty-seventh vice president of the United States.Raised in the working-class towns of Scranton, Pennsylvania, and Wilmington, Delaware, and with lackluster grades in school and no particular goals other than to play sports or, fleetingly, to become a priest, Biden shocked the nation in 1972 when he became one of the youngest elected senators in U.S. history. From that point forward, he carved a legacy for himself as one of the most respected legislators in the country. Biden's record in Congress was impressive. He chaired three Senate committees, confronted Slobodan Miloevic head-on as a war criminal, and conducted the confirmation hearings of Supreme Court justices. After voting for the 2002 Senate resolution to use force in Iraq, he later called for its repeal and became an outspoken critic of the conduct of the war.Yet for all of Biden's achievements in the Senate, his life has been filled with tragedy and countless challenges. Within two months of being elected in 1972, Biden lost his wife, Neilia, and his young daughter in a tragic accident a loss that brought him to the nadir of despair and shook his resolve to stay in politics. And even after Biden vowed to continue his career, his tenure was marked by two brain aneurysms and career-threatening verbal gaffes. Then, after being considered among the front-runners in the 1988 Democratic presidential primaries, Biden was accused of plagiarism for a speech he made at the Iowa State Fair. He dropped out of the race to the sounds of Washington pundits chattering that the presidency would never be his. Through it all, Biden survived and ran and eventually dropped out again in the 2008 primaries. But even with this defeat, Barack Obama recognized Biden's vast experience in domestic and foreign affairs, and selected him to be his running mate.Joe Biden: A Life of Trial and Redemption is based on exhaustive research by one of Washington's most prolific journalists. In drawing on numerous exclusive interviews with Biden's confidants and family members, as well as President Obama and Vice President Biden, Witcover has gone beyond conventional biography to track the forces that have shaped a man who, with his plainspoken style and inspiring life story, has resonated with millions of Americans and whose work is now influencing the Obama-Biden administration and shaping America.

End Pain.Foster Personal and Professional Growth.Live Better. While endings are a natural part of business and life, we often experience them with a sense of hesitation, sadness, resignation, or regret. But consultant, psychologist, and bestselling author Dr. Henry Cloud sees endings differently. He argues that our personal and professional lives can only improve to the degree that we can see endings as a necessary and strategic step to something better. If we cannot see endings in a positive light and execute them well, he asserts, the "better" will never come either in business growth or our personal lives.In this insightful and deeply empathetic book, Dr. Cloud demonstrates that, when executed well, "necessary endings" allow us to proactively correct the bad and the broken in our lives in order to make room for the professional and personal growth we seek. However, when endings are avoided or handled poorly as is too often the case good opportunities may be lost, and misery repeated. Drawing on years of experience as an executive coach and a psychologist, Dr. Cloud offers a mixture of advice and case studies to help readers know when to have realistic hope and when to execute a necessary ending in a business, or with an individual; identify which employees, projects, activities, and relationships are worth nurturing and which are not; overcome people's resistance to change and create change that works; create urgency and an action plan for what's important; stop wasting resources needed for the things that really matter. Knowing when and how to let go when something, or someone, isn't working a personal relationship, a job, or a business venture is essential for happiness and success. Necessary Endings gives readers the tools they need to say good-bye and move on.

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Honest and heartbreaking, a mother's story of tears, joy, and her greatest love of all—her daughter, Whitney On the eve of the 2012 Grammy Awards, the world learned of a stunning tragedy: Whitney Houston, unquestionably one of the most remarkable and powerful voices in all of music, had been silenced forever. Over the weeks and months that followed, family, friends, and fans alike tried to understand how such a magnificent talent and beautiful soul could have been taken so early and so unexpectedly. Glamorous and approachable, captivating and sweet, Whitney had long ago won the hearts of America, but in recent years her tumultuous personal life had grabbed as many headlines as her soaring vocal talents. Her sudden death left behind not only a legacy of brilliance, but also painful questions with no easy answers. Now, for the first time, the beloved superstar's mother, Cissy Houston—a gospel legend in her own right—relates the full, astonishing scope of the pop icon's life and career. From Whitney's earliest days singing in the church choir to her rapid ascent to the pinnacles of music stardom, from her string of number one hits to her topping the Hollywood box office, Cissy recounts her daughter's journey to becoming one of the most popular and successful artists of all time. Setting the record straight, Cissy also speaks candidly about Whitney's struggles in the limelight, revealing the truth about her turbulent marriage to singer Bobby Brown, her public attempts to regain her celebrated voice, and the battle with drugs that ultimately proved too much. In this poignant and tender tribute to her "Nippy," Cissy summons all her strength to reveal not only Whitney the superstar, but also Whitney as a sweet girl, a bright-eyed young woman, and a deeply caring mother. Complete with never-before-seen family photographs, Remembering Whitney is an intimate, heartfelt portrait of one of our most revered artists, from the woman who cherished her most.

Where did Beyonc get her groove?Where did Lance Armstrong get his drive?Where did Steven Spielberg get his creative vision?Every success story begins with . . . Mom When Stephanie Hirsch gave birth to her son, she began to think about the kind of person she'd like him to be: generous, family oriented, loving, courageous, and professionally accomplished maybe he'd turn out like Steven Spielberg! But what, she wondered, had Spielberg's mother done so well?What started out as one conversation with Steven Spielberg's mom became a quest to interview the mothers of some of the most talented artists, brilliant journalists, and dedicated athletes of our time.Mother Nurture is an inspiring collection of fifty-two stories filled with commonsense advice and memorable personal tales from caring mothers whose children have reached the apex of their fields, from sports, politics, and music to literature, entertainment, and business.If you're expecting, or a parent, or you just want to thank the woman who raised you, Mother Nurture is both the perfect antidote to piles of contradictory parenting advice and a celebration of the gift of motherhood.

The vibrant and beloved star of Once and Again and Sisters offers a story about her journey home to recapture the magic of youth in the deep South for her children and to make peace with the death of her mother.?At a time when much of America is yearning to recapture the spirit and feelings of a more innocent era, comes the paperback edition of this exceptional book, from one of our most beloved actresses: a story of one woman's journey to reconnect with the landscape of her childhood. Though best known today as the star of the television series Once Again and Sisters, Sela Ward considers herself first and foremost a small-town girl. The eldest of four children, she was raised by a father who helped her believe in herself, and by a mother who taught her a sense of the importance of virtues like self-respect, grace, and sacrifice. In her hometown of Meridian, Mississippi, within a tightly-knit community of neighbors and kin, Sela learned ways that would remain with her throughout life humble virtues that were forged in the hearth of a loving home.Long after she had established herself as a successful model and Emmy Award winning actress, Sela started her own family, and found herself pining for the comforts of her small-town childhood. In an effort to balance her children's West Coast upbringing with a taste of a more natural way of life, she and her husband built a second home on a farm in Meridian, Mississippi so that her family could retreat there several times each year.Even as Sela was reconnecting with the rhythms of home, though, her world was rocked by a crisis the family had long anticipated but never quite prepared for the death of her mother. As her family gathered around her mama's bedside, Sela's simple journey home became something far deeper: a turning point in her own life, as she pondered her mother's complicated legacy, and came to terms with just what it was she herself was searching for.Filled with warmth, storytelling, and laughter, Homesick is a book to treasure: an exploration of the lessons we carry away with us from childhood, and a celebration of the bittersweet legacy of home.

All In: Poker Night Lessons for Winning Big at Your Career goes beyond any of the other bestselling poker books on the market and at last tells you how to put your poker playing skills to use in the business world. What if the rules and strategies of poker were the same as those More...you use in your real lifeWhat if your real life were an exciting game filled with challenging opponents and chances to win bigWhat if your job was as much fun as your weekly poker gameWell, it can be - and All in will show you how. With this book you'll learn how to: know the rules and know your opponent; define your playing style and leave your emotions at the door; make the most out of a great hand and minimize your mistakes; know when and how to bluff, and know when you're beat; and always keep them guessing, and know when to go all in! The modern-day world of corporate politics is very similar to poker. It's a game where anticipating your opponent's next move and making educated guesses at the cards they hold in their hand is just as important as knowing how to play your own hand and having a strategy for how you want to be perceived by others. All you have to know are the basic rules of the game to benefit from this book. Its theories and ideas can be applied to all facets of the business world. From the student to the CEO, anyone who is looking for a way to take control of their career and have fun while doing it will benefit from this book.

In the mid-1990s, two major Hollywood studios, Warner Bros. and Paramount Pictures, each launched their own broadcast television network with the hope of becoming the fifth major player in an industry long dominated by ABC, CBS, NBC, and, more recently, Fox. Despite the odds against them, the WB and UPN went on to alter the landscape of primetime television, only to then merge as the CW network in 2006 each a casualty of conflicting personalities, relentless competition, and a basic failure to anticipate the future of the entertainment business.Unfolding amid this backdrop of high-stakes business ventures, fanatical creative struggles, and corporate power plays, Season Finale traces the parallel stories of the WB and UPN from their prosperous beginnings to their precipitous demise. Following the big money, big egos, and big risks of network television, Susanne Daniels, a television executive with the WB for most of its life, and Cynthia Littleton, a longtime television reporter for Variety, expose the difficult reality of trying to launch not one but two traditional broadcast networks at the moment when cable television and the Internet were ending the dominance of network television.Through in-depth reportage and firsthand accounts, Daniels and Littleton expertly re-create the creative and business climate that gave birth to the WB and UPN, illustrating how the race to find suitable programming spawned a heated rivalry between the two but also created shows that became icons of American youth culture. Offering insider stories and never-before-published details about shows such as Buffy the Vampire Slayer, Dawson's Creek, 7th Heaven, Gilmore Girls, Smallville, Felicity, Girlfriends, Everybody Hates Chris, and America's Next Top Model, Daniels and Littleton provide an exhaustive account of the two creative teams that ushered these groundbreaking programs into the hearts, minds, and living rooms of Americans across the country.But in spite of these successes, the WB and UPN unraveled, and here the authors elucidate the corporate miscalculations that led to their undoing, examining the management missteps and industry upheaval that brought about their rapid decline and the surprising teamwork that united them as the CW. The result is a cautionary and compelling entertainment saga that skillfully captures a precarious moment in television history, when the dramatic transformation of the broadcast networks signaled an inevitable shift for all pop culture.

1 corinthians 10:13, niv"No temptation has seized you except what is common to man. And God is faithful; He will not let you be tempted beyond what you can bear. But when you are tempted, He will also provide a way out so that you can stand up under it."Amber Frey's life was full of blessings: an exciting new business, a beautiful home, and most of all, her infant daughter, Ayiana. But Amber had been through some unhappy relationships, and she longed for a true and loving partner. In November 2002, she went on a blind date with Scott Peterson. He was handsome, charming, thoughtful, and romantic. Best of all, he was single and ready to settle down . . . or so he said.Their connection was immediate. Over the next few weeks, Amber and Scott grew closer and closer. Scott won her over with his warmth, humor, and intelligence, and he even won the heart of little Ayiana. Before long, he began to speak of the beautiful future the three of them were destined to share as a family. Soon enough, however, Amber began to suspect that Scott Peterson might not be the man he claimed to be. On December 9, he broke down in tears and told her that he had been married, but had "lost" his wife. This was weeks before Laci Peterson, eight months pregnant at the time, was even reported missing. Scott Peterson hadn't lost her, but clearly he was planning to.Suddenly a relationship that seemed full of promise was turning into Amber's worst nightmare.Amber launched an investigation of her own. The moment she was able to confirm her worst suspicions, she contacted the Modesto Police Department, in northern California, and offered to do whatever she could to help. She began secretly taping her conversations with Scott, pressing him for information but never letting on that she had heard the news of Laci's disappearance. Those conversations became the basis for the prosecution's case against Scott Peterson for the murder of his wife and unborn child. Amber's whole world was turned upside down in the process. She lost her privacy, as every detail of her life was scrutinized by the media, who couldn't seem to get enough of this tragic, heart-wrenching story. But she soldiered on, looking deep inside herself and drawing strength from her faith. Witness is the chilling story of how a young woman became ensnared in Scott Peterson's web of lies, then risked everything to seek justice for Laci Peterson and her unborn child, Conner. It is also a story of forgiveness and faith, and of one woman's struggle to live with an open and honest heart.

Includes 350 illustrations and full-color photographsStar Product Designers offers an insider's look at the best product designers working today. With the goal of eliminating the need for instruction manuals, every designer in this book endeavors to create products that are user-friendly, efficient, and beautiful.Perfect for both the amateur designer as well as the most accomplished and anyone else in between this comprehensive compendium reveals the design process, from concept to finished product, of some of the most innovative products on the market today. Featuring a wealth of concept sketches, profiles of the leading designers and design firms, and gorgeous, full-color photographs of the products themselves, this book is a must-have for anyone interested in understanding product design and the creative design process.

With his career at a standstill and his golf game a shadow of its former mediocrity, TV writer and ESPN.com contributor Bob Smiley decided the time had come to turn to the one person who might be able to help: Tiger Woods. So, in January of 2008, Smiley set out to follow the game's greatest player from the gallery for every hole of an entire season and to absorb all that he could.Smiley traveled from the seaside cliffs of San Diego to the deserts of Dubai, through the hallowed gates of Augusta National, and on to arguably the greatest U.S. Open of all time back at Torrey Pines, where, in a legendary duel with charismatic journeyman Rocco Mediate, Woods won his fourteenth major on one leg.Smiley chronicles every dramatic and often hysterical moment of his journey with Tiger, including his off-course run-ins with Arabian sandstorms, ex-con ticket scalpers, and the motley assortment of strangers who became friends along the way.Told from the perspective of a true golf fan, Follow the Roar is a once-in-a-lifetime adventure through the most spectacular and inspiring season in Tiger Woods's celebrated career. In addition to the thrill of witnessing all 604 holes Woods played in '08, Smiley found in Tiger both inspiration and the gutsy embodiment of what it really means to be an athlete and a man.

Every general manager today all the way up to the CEO is expected by his or her stakeholders to achieve new breakthroughs in performance and fast. Those who don't make visible progress toward that goal within the first year or two will likely find themselves looking for another job. It is precisely because of this growing breakthrough imperative that managers today, whether in corporations or nonprofits, need to get off to a fast start. They don't have time for mistakes or for going back and redoing what they should have done right in the first place. But, despite the intensity of these pressures, despite the high expectations and short time frames, a number of CEOs and general managers turn in truly exceptional results. How do they meet and exceed the breakthrough imperativeTo answer this question, consultants and former managers Mark Gottfredson and Steve Schaubert interviewed more than forty CEOs from both industry and the nonprofit sector, conducted an intensive study of what successful managers do right and what some do wrong and drew on their own combined fifty-plus years of experience at Bain & Company, where their insights have consistently been found in the pages of the Harvard Business Review. Together they came up with the four straightforward principles deceptively simple yet remarkably powerful that everyone must follow to succeed at achieving breakthrough results: 1. Costs and prices always decline2. Competitive position determines options3. Customers and profit pools don't stand still4. Simplicity gets results Although seemingly simplistic, mastering these four laws means mastering the basics of great management a foundation on which to build the rest of one's management strategy. Whether you're managing a small work group or a multinational corporation, a single division or an entire nonprofit, The Breakthrough Imperative presents these core laws of business to help you determine where you are, just how far you can go, and how to get there with stellar results.